Is influencer marketing pricing as easy as simply finding your influencer and using an Instagram influencer calculator to calculate how much you should pay them? If only influencer marketing was that simple! Nobody questions the value of influencer marketing these…
As important as Twitter marketing may be, there’s no such thing as content that will automatically be seen by everyone. In fact, one of the weaknesses of Twitter is that it’s easy for things to get lost because of the…
For many of us, social media is a place where we spend a lot of time. And for those of us who can remember, social media has changed a lot since the turn of the century. While people still use…
Is your business still on the sidelines about investing in TikTok marketing? If you’ve turned on the news recently, you’ve probably heard of TikTok and TikTok for Business. Indeed, the app is so popular that it has been making waves…
One of the major principles of social media marketing is that you need to post consistently. By doing this, you keep people interested in what you have to say while building and retaining relationships with your followers. However, this isn’t…
One of the more difficult aspects of influencer marketing for brands is measuring ROI. After all, it’s easy to pay an influencer for something and know what those costs are. It can be difficult to know how much value you…
Do you ever feel like you’re speaking to a brick wall when you try to communicate with your customers? That’s because without a defined brand voice, your marketing and communications will be inconsistent, and customers will have a hard time…
These days, content is king. Whether that’s blog posts, landing pages, or even Instagram photographs, everyone wants to share their thoughts with fans and loyal customers. In addition, content is meant to reel in new business. And while organic content…
