When we talk about AI in marketing, we tend to focus on textual content creation in the form of generative AI. We all know about the time saved and efficiency gained by using these tools to create blog posts, ad…
Video is an integral part of marketing overall. This is unsurprising because consumers love video and spend more time on it than they would a print or other visual ad. In fact, as you’ll increasingly find, brands that don’t do…
Generative AI is pushing the boundaries of what we are able to create using sophisticated artificial intelligence tools. Another type of content we can create is video using text-to-video AI tools. These tools allow us to create digital video content…
Whether you are looking to start a new blog or looking for some ideas on what to write your next blog post about, it’s always a great idea to look around and be inspired by some of the great blog…
There’s no question that people love Instagram. Its ubiquity has made published photographers of many people, and now everyone is sharing their daily lives. At the same time, businesses have found that Instagram for business can be very effective at…
AI copywriting tools have become the focal point of marketing automation. These platforms simplify and streamline your content creation process, making sure your investment bucks are better spent. Although these platforms lack the human touch, they make up through fast…
Long gone are the days in which Pinterest was used primarily as a way for people to save images and articles to cover their interests and provide inspiration. Instead, Pinterest is now used as a way to encourage more followers,…
Unlike ten years ago, marketers and entrepreneurs alike now have the option to automate – or at least have an intelligent assistant on call – for just about every marketing process with the help of AI tools. From email marketing…
Networking is vital for virtually all professions, but real estate is uniquely matched to networking, as so much of real estate work is tied to making connections, building relationships, and managing those relationships over time. While plenty can be said…
Marketing as a discipline has evolved extensively over the last 30 years. Before the Internet became universally accessible, most advertising opportunities involved traditional media like print publications, radio, and television. These options were relatively expensive, as advertisers had to buy…
Right now, the hottest topic in content marketing is AI. This is no surprise when you consider that AI tools are brand-new technological toys on the market. Furthermore, there is an army of writers and editors who feel that their…
Before there were Instagram and TikTok influencers, there were mommy and food bloggers. In the early days of social media, and actually, before social media, entrepreneurs that wanted to make money online often started blogging, and many success stories have…
By now, most of us are used to the idea of influencer marketing. After all, this marketing method has proven itself to be very effective at connecting with customers. So much so, in fact, that influencer marketing has reduced the…
Email outreach was and still is one of the best ways to supercharge your marketing and sales. The best thing about this marketing approach is that you can reach out to hundreds of leads while incurring minimal costs. The AI email…
Email marketing is one of the most effective ways to promote your products and services. It has been proven that email marketing campaigns generate up to 3 times more leads than traditional advertising methods. In addition, email marketing allows you…
I’ve talked a lot lately about the importance of content marketing. After all, Besides straight-up advertising, this is one of the most effective ways to build leads and increase sales. However, an important part of content marketing is the creation…
The general public is split about the use of AI writers. While these platforms can boost your content production and streamline your processes, they notably lack the human touch. More importantly, we’re uncertain how Google perceives this type of content…
As business owners, one of the most important things we do is promote our business. After all, if we don’t have customers, sooner or later we won’t have a business either. However, small businesses don’t need to spend the kind…
Social media contests are one of the greatest and most effective ways to increase engagement and get your name out there. Knowing the best social media giveaway ideas is not always quite so easy, however, as releasing a rapid-fire series…
No matter the length, it’s clear that video is a very popular form of content. In addition, the video medium is highly versatile for content creators. Depending on your platform, interests, and goals, you can make dynamic content like tutorials,…
In the last few years, and especially since the recent emergence of ChatGPT, numerous AI platforms have hit the market. Although previous SaaS products weren’t as sophisticated, these new AI-generated platforms rely on machine learning and predictive analysis for various…
From the most well-versed SEO professional with a slew of SEO tools under their belt, to the novice SEO writer in search of guidance, everyone can use some reminders and tips to avoid typical SEO mistakes that can wind up…
Video summaries are the fastest way to consume digital content. These AI platforms pinpoint the most important talking points within a piece of content and summarize it in a brief text. Whether you’re a content creator or a casual user,…
Since the official ending of the coronavirus pandemic, there has been an explosion of social media and digital marketing conferences, both by legacy events as well as a slew of newcomers trying to take advantage of the reset that the…
Although a few social networks like Facebook and LinkedIn assume that you’ll use your actual name, many of the others encourage you to create an alias for yourself. For instance, YouTube and Instagram expect that you’ll use something Creative as…
AI tools have become a necessity, not only for marketing but also for all other daily business processes. These programs can automate tasks we previously needed days and even weeks to do by hand. Even better, they utilize real-time data…
Email marketing is a very promising and effective way to sell goods and services. However, you can send a lot of emails and never get results if your emails aren’t delivered to recipients’ inboxes. Or, on a less drastic scale,…
If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of a sudden, I realized that it was saving the…
These days, it isn’t enough to crank out a bunch of branded content, put it on the Internet, and hope for the best. There’s too much competition in almost every industry and across major keywords for websites to perform well…
Nowadays, it’s hard to imagine the content creation process without the use of various AI writing tools. Content marketing teams increasingly rely on AI software for blog post outlines, keyword research and optimization, removing grammatical errors, and making other improvements.…
If you want to talk about the exchange of ideas in real-time online, Twitter is one of the oldest still-operating forums where this can happen. In fact, Twitter has historically been one of the most diverse discussion forums around, because…
While social media was once a groundbreaking frontier, it has become so thoroughly entrenched in how we go about our personal and professional lives, that it can be difficult to be heard above the noise. This is especially true for…
Ever since its debut almost 30 years ago, Amazon has been a popular e-commerce site. Even when you mostly went there to purchase books, the site had a reputation for its huge selection and stellar customer service. Nowadays, Amazon is…
AI content creation is the latest wave of the AI revolution that will undoubtedly make you more efficient – and better – in your marketing efforts. After all, one of the best ways to increase marketing efficiency is undoubtedly the…
LinkedIn can be a powerful tool in your arsenal. Rather than focusing on personal connections, like most social media sites, LinkedIn’s designation as a professional network makes it a highly varied tool to increase your reach and make connections. Using…
Despite our best efforts as marketers, it’s often difficult to reach customers in a crowded market. Especially if your products have a lot of competition, are new to the market, or have a use case that isn’t always clear, you…
In the last few years, eCommerce businesses have slowly started implementing artificial intelligence into their daily operations. Online retailers nowadays use various AI in ecommerce tools to improve customer experience, detect fraud, optimize prices, and create ads. Most importantly, machine…
Is your LinkedIn account restricted? You’re not alone! A look through the comments of this post will give you an idea as to the issues that others like you are facing. In fact, I often get emails from readers of…
If you are in a B2B industry, then you know that LinkedIn is a critical source of leads. These LinkedIn statistics hint at the treasure trove that LinkedIn can be for those that work in a lead generation role: This…
These days, AI content is highly controversial. On the one hand, there are a lot of companies and agencies who believe in fully adopting AI for all types of written content. For these AI fans, there are few or no…
I originally wrote this blog post when there was a weird loophole that had tons of Facebook Events invitations flooding my inbox. Since then, I have been in better control of what I perceive to be Facebook spam messages, but…
Similar to other digital marketing tasks, AI-powered technology is already having a major impact on video creation and editing. These types of video editor software tools can automate various processes that would previously take you hours upon hours to finish.…
Twitter is entering a new era after its acquisition by Elon Musk, but despite the promises of banning nobody and adhering to free speech, various restrictions continue to be placed on Elon Musk’s platform as we speak. Now that Twitter…
Over the years, Google’s algorithms have become incredibly sophisticated. Gone are the days when you could reach the top of search engine rankings by simply stuffing your content with relevant keywords. Nowadays, you can’t make an impact without an actionable…
Artificial intelligence has allowed us the freedom to create content in many ways. While I would never recommend you write a blog post using AI, short bits of content are actually more suited to using AI. Why? Because when you…
As my children are now of the high school age, and they themselves are starting to create their own LinkedIn profiles, I continue to be surprised by the very few number of people that are on the platform. While I…
Chances are that if you have a Shopify store, you have done a lot of work. After all, building your website, selecting your products, and marketing your business all take a lot of time and energy. However, while pay-per-click and…
Content generator tools have seamlessly taken over the digital marketing industry. In the last year or so, numerous companies have started using this type of software to automate their writing processes and increase overall productivity. While some naysayers are still…
The never-ending question of quality vs quantity of Twitter Followers is similar to the argument of how many people you should connect with on LinkedIn or “friend” on any of the social media platforms. Without enough connections on LinkedIn, you…
This topic is important for influencers who want to better leverage or bloggers who want to become YouTubers. We hear so many stories of so many people making money off of YouTube that it begs the question: How much can…
On Facebook, Twitter, and other social networks, it is very easy to “unfriend” someone. For some reason it is very difficult to figure out how to delete connections on LinkedIn. If you think about it, LinkedIn was originally intended to…
If you have been on the popular social media platform as an advertising entity for any length of time, you have likely heard of the existence of a massive library of the ads currently being run across the different Meta…
Twitter is a platform with lots of messages that go back and forth every day. Sometimes, the messages are a friendly debate on a hot topic, while in other situations, it’s a brand-related discussion or simply people sharing their thoughts.…
Let’s face it: content marketing is hard. Every business, from decades-old establishments to enthusiastic startups, are all fighting for the attention of their audience online to grow their businesses. Original, engaging content is in demand more than ever before, and…
Podcasting has come a long way. After all, the word itself comes from iPod, a gadget that barely exists anymore. However, the days of this medium being considered quirky are long over. For one thing, they’ve become much more popular…
These days, the job market is becoming more competitive. While employers still post a lot of jobs, an increasing number of them are for low-wage jobs. Additionally, certain opportunities like work-from-home jobs are more difficult to get. Even for people…
These days, video is a highly valuable area of content marketing. That this is true isn’t surprising: people love to be shown how to do cool things, they can watch videos while enjoying a hobby, and there’s lots of room…
Who has enough email? To say that the average consumer is bombarded with email marketing messages every day is almost an understatement. In fact, most of us do not have the time or the will to open every single email…
Looking for the best infographic maker? You’re not alone. Adobe Express Make a free project with Adobe Express’s thousands of unique templates, design assets, royalty-free photos, and more. Visme If you’re looking for a graphics tool that can do infographics…
One of the biggest questions that people ask when times are hard or when they want to boost their income is how they can make more money online. After all, in the age of high-speed internet and side hustles, it’s…
These days, TikTok is taking the world by storm. Not only is the network growing quickly, but it’s also controversial because governments all over the world are concerned about its influence. However, as marketers, we understand that this network is…
No matter what industry your business is in, it’s critical that you have some form of a website. After all, websites are one of the best ways to introduce yourself to potential customers, spread brand messages, and distinguish yourself from…
Even in the best of times, competition among e-commerce brands can be fierce. After all, many companies carry similar products or provide comparable services. And when these competing companies advertise, it can be difficult for one of them to stand…
On YouTube, one of the hottest new features is Shorts. This is unsurprising when you consider that industry trends are in the direction of shorter videos. Although short videos have been around for a long time in the form of…
Most of us can agree on one thing when it comes to social media marketing or digital marketing in general: Facebook has the largest reach. Unfortunately, Facebook’s massive reach means that it can often be harder to navigate for users…
As the owner of a Shopify store, the chances are you’re focused on the growth of your business. However, one of the biggest obstacles is your competition. No matter how good your products are, somebody else is trying to convince…
One of the biggest trends in content marketing these days that also intersects influencer marketing is user-generated content (UGC). This stands in contrast to the marketing scene even a decade ago, when brands generally preferred to completely control the narrative.…
Those of us who are into content marketing are reminded of the old saying, “It’s a jungle out there.” After all, we have to compete with other marketers and brands for our customer’s attention. Maybe it wouldn’t be so bad…
No matter what you sell, it’s important to have a presence in the right ecommerce marketplaces. After all, even with advertising to drive traffic, it’s a great idea to offer products on places other than your website. That’s because a…
While most of us are used to making videos for YouTube, Shorts are much newer. Primarily a response to other platforms with their short-format videos, these pieces of content are intended for people to enjoy and then school on by.…
For many years, Twitter has been an excellent tool for marketers. After all, it’s older than many of the other networks. But more importantly, Twitter is one of those places where people all over the world can broadcast their thoughts…
Whether you have a small Ecommerce business that’s only online or have a large online presence for your brick-and-mortar store, you need to know these Ecommerce statistics. Buying goods and services online is more common than ever, and it is…
With influencer marketing becoming so important to the growth of brands, it’s natural that marketers want to find influencers more easily. After all, influencer discovery is one of the more difficult aspects of the business and a searchable database is…
With all of the benefits of influencer marketing, it’s unsurprising that most up and coming ecommerce sites are experimenting with it. In addition, established brands typically have some form of influencer marketing already implemented, such as through affiliate networks. If…
There’s no question that TikTok remains popular, despite all the controversy. And, it is increasingly a critical forum to reach the younger generations. However, you can produce all the content that you want, and it will have minimal impact if…
With social media marketing now in its second decade, marketers are always trying to see if there are better social media management tools out there. After all, with all the changes that go on in social media marketing, you would…
It used to be that getting verified on Twitter was important for your credibility for your profile there. Verification meant that Twitter, and the general public, knew that you were who you say you were, rather than (potentially) an imposter.…
As content creators and marketers, we should all be focused on the quality of our content. After all, poor-quality content is unlikely to receive the quantity and type of engagement that we need. And of course, it is that engagement…
As nearly everyone in our industry knows, video marketing is hot. Really hot. In fact, video marketing has been slowly taking over multiple social networks due to its overwhelming popularity. Although at one time it was expensive to produce, nowadays,…
If you’ve been reading my blog for a long time, you know that I love to talk about tools. After all, marketing is a race, and everyone needs some advantages over the competition. Even without stiff competition, everyone wants to…
All of the podcasting statistics point to the continued growth in the industry. More and more businesses and entrepreneurs are launching podcasts. Whether you are planning a new podcast or want to grow your current one, I created this list…
Whether you create TikTok videos for fun, as an influencer, or on behalf of a brand, chances are that you worry about your hard work getting stolen by bad actors. Add to that the increased emphasis on authenticity within the…
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if…
These days, most of us have favorite content creators that we follow on a regular basis. These might be on Instagram, YouTube, or TikTok. Those of us who are into the business scene may even follow some creators on LinkedIn…
With the increase in leveraging user-generated content (UGC), it bears reminding that leveraging other people’s content is something that has been around in B2B content marketing for more than a decade. Besides the old-fashioned techniques of parody and dialogue, modern…
When it comes to content marketing, there is no question that it has a very high ROI for most companies. It’s also one of the best ways to invite your target audience to interact with your brand. However, it’s also…
TikTok is home to some of the most compelling trends that have popped up on social media platforms in the past few years, and photo editing trends are no different. Whether you are a teenager hopping on your phone or…
Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can make my life easier? After all, the work involved in influencer identification alone could require a tremendous amount of time, especially once…
These days, short-form video is very popular. The advent of TikTok, Instagram Reelz, and other changes in the marketing industry means that video is hotter than ever. And this trend has transitioned to the marketing world, as well. These days,…
While podcasting has always been seen as a niche tool which may or may not be relevant from a marketing perspective, with every year we see more and more content creators and brands leveraging podcasting for business. I also have…
If you’re a professional or represent a B2B brand, chances are LinkedIn is important to your job effectiveness. After all, LinkedIn is the place to see and be seen by businesspeople. Recruiters, job seekers, sales professionals, and marketers all need…
A discussion of social media is no longer complete without a substantial mention of TikTok. Emerging on the scene only a few short years ago, TikTok has exploded, and become a powerhouse of a social media app used by companies,…
If you’re looking for the blogging statistics to help you improve your content marketing, you’ve come to the right place! Blogs are increasing in popularity with businesses because blogging is increasingly critical to marketing success and it gives your brand…
Whether you’re a TikTok newcomer or can’t live without the platform, you probably want to know who’s “TikTok famous.” After all, social media is a great place to share your talents without the challenges of traditional publishing or hiring. But…
It’s been predicted that there would be an end to email one day, but so far, email is still going strong a decade after that famous prediction was made by Sheryl Sandberg of Facebook. Social media may have caught up…
As marketers, we tend to be busy people. Between social media, emails, Slack conversations, internal as well as client meetings, phone calls, webinars, conferences, and on top of that creating the latest, greatest ad campaign ever takes up a lot…
Whether you’re a professional who makes videos as part of your work, an amateur YouTuber, or even just a viewer, viral videos are often lots of fun. As a professional or a YouTuber, having your videos go viral can be…
No matter what type of content you produce on TikTok, you always want to reach as many users as possible. After all, TikTok is the home of viral challenges and other wildly popular content. One reason that young people love…
Social media is no longer new. Think about it: it’s been 39 years since the official birthday of the Internet on January 1, 1983, and roughly 25 years since the first recognizable online social media site, Six Degrees, was launched…
Pinterest is a mysterious place if you’re not active on it. However, once you realize that it is more of a search engine and a site and product discovery platform rather than just another one of those social media platforms,…
Looking to shake things up with your LinkedIn marketing? Have you tried launching a poll there recently? One of the best ways to find out what people think in terms of your company, products and services is a poll. Specifically,…
Why is investing in the best email marketing software tool for your company important? ConvertKit The marketing hub you can rely on. The go-to marketing hub for creators that helps you grow and monetize your audience with ease. ActiveCampaign Grow…
Social media and the audiences that go with it are more diverse than ever before. What started out as a niche phenomenon for techno-geeks and college students is now a ubiquitous force in our society. Along with that shift, there…
As TikTok has become more popular, its use in business has rapidly increased. And despite recent controversies about the security of TikTok, for now, at least, this platform is a great way to reach out to your audiences. Besides this,…
I have seen the ROI from influencer marketing, and by reading The Age of Influence you will too. Sometimes, however, seeing the stats is believing, and this is truly the case with influencer marketing statistics. Let’s take a deeper look…
It goes without saying that understanding what to post on Instagram is critical for your success there. And as both the platform and user consumption habits change, what you posted before just might not be working anymore. After all, Instagram…
Looking to optimize your LinkedIn profile? You can learn A LOT by spending a little time analyzing some of the compelling LinkedIn summary examples that some of its users have uploaded. It’s one thing to hear about the importance of…
Do a search for Twitter tools, and you’ll find a plethora of apps to use. If you do the same for LinkedIn tools, you simply don’t have the same ecosystem. Why, you ask? LinkedIn is infamous in the social media…
Let’s just come out and say it: people love when their content goes viral. Whether the content was funny, inspirational, thought-provoking, or just plain good, only the best goes viral. At the center of all viral social media posts is…
These days, many brands that want to reach GenZ are turning to TikTok for content marketing. And the ones that haven’t are probably considering it. One reason for this is that, as a heap of analytics data has demonstrated, TikTok…
Increasingly, LinkedIn is an important marketplace for professionals of all types. What once was primarily a job-seeking site is now a place to see and be seen, catch up with industry news, and congratulate friends and colleagues for their recent…
As TikTok grows, both as a social network and a place to do marketing, careful management of your account is more important than ever. In fact, while TikTok may have once been a place to test out strategies, it’s now…
I’ve talked a lot about influencer marketing over the past several years. In my book, “The Age of Influence,” I discussed the reasons why influencer marketing has become an increasingly important way to reach potential customers. And at the same…
There’s no question that TikTok is a major trend, especially with young people. In fact, more than with many other networks, TikTok is making big tech CEOs in Silicon Valley lose sleep. This relatively young and fast-growing social networking platform…
LinkedIn is a paradise for many types of business professionals, and if you are not finding success on the platform, it might just come down to your personal branding as manifested in your LinkedIn profile. I hope to inspire you…
Facebook is something that nearly everyone has. What once was a niche product for college students is now so popular that it has billions of members. However, along with that high number of members comes a high level of competition.…
Whether you are a solopreneur or run a marketing department in a large company, you’ll quickly find that customers love email. While this may surprise you, especially if you get a lot of marketing emails that just go into the…
So who exactly are the top Instagram influencers today? And what can we learn from them? There’s no question that being an influencer can be very competitive, especially in popular niches. Fortunately, both marketers and influencers alike can learn from…
Nobody questions the fact that influencer marketing is hot these days. Especially since they help bridge the gap between organic social reach and paid ads, influencers are one of the most effective ways to market goods and services. At the…
The coronavirus pandemic has shown us the need for content marketing hasn’t gone away. If anything, content marketing efforts have only become more important as more people spend more time online searching for more information–often in the form of visual…
Hot as influencer marketing is these days, it’s easy to wonder: how much do Instagram influencers actually make? After all, the industry as a whole makes billions of dollars each year. While some influencers are household names and thus celebrities,…
If you want to invest in influencer marketing and you sell product on Amazon, it is only natural that you would want to work with an influencer who is an Amazon affiliate. Recently, Amazon introduced their own Amazon Influencer Program…
Have you ever wondered how to become an influencer, whether it is to get free products from the brands that you love or to launch a speaking career in your industry? You’re not alone. With influencer marketing becoming such an…
These days, video is an increasingly valuable part of most brands’ advertising and marketing efforts. Whether you’re doing a video for content marketing, customer education, or overall PR, brand video is increasingly important for building relationships with existing customers and…
For some companies, the concept of giving some marketing control to customers seems frightening. After all, it’s easy to imagine a disgruntled customer badmouthing your company because they didn’t like your return policy. However, along with upset customers, there are…
By now, almost everyone in marketing knows the importance of influencers and developing an effective influencer marketing strategy. A recent take on the use of opinion leaders and celebrities to sell goods and services, a quality influencer program is a…
Facebook Messenger has been around as a standalone app for sometime, but leveraging Facebook Messenger marketing is still a relative newcomer in social media marketing. ManyChat Supercharge your marketing with Manychat’s automation and tools that will make your customer engagement…
When it comes to personal branding on LinkedIn, headlines are everything. They’re how you get noticed online. They’re how you make yourself memorable. And they’re how you build trust with potential clients. In order to create killer LinkedIn headings, you…
Wait: You’re investing lots of $$$ in Facebook Ads but you’ve never considered promoted tweets through Twitter advertising? If this is you and you want to know what you might be missing out on, keep reading! No matter what kind…
TikTok has proved that it is here to stay, so it’s now or never for brands to get on board if you are eager to reach younger generations. Of all of the social networks, TikTok’s unique culture and functionality make…
Social media has become a huge force in modern marketing. This is unsurprising when you consider that the average American spends significant time on social media networks each day, making social media a more important forum than ever. In fact,…
If you have been building your online presence for long enough, chances are that you have quite a following. People love your content, have fun sharing it with other people, and take your suggestions seriously. Now, brands are asking you…
There’s no question that email marketing is one of the most successful ways to boost sales and serve your customers better. However, there are several challenges to this marketing technique. For instance, if you aren’t a blogger then there’s the…
Before we talk about what is a sphere of influence and why its critical for many in business, let me first give you a short history lesson to provide you a useful analogy. If you’re old enough to have lived…
Do you own a small business that you’re trying to grow? For nearly all small businesses, a modern marketing strategy is essential. And part of a modern strategy should always be social media, especially because of its value for local…
No matter what kind of blog you write, there’s little question that the idea of writing a blog from one month to the next can seem tedious. After all, many personal blogs begin with a desire to share ideas and…
One of the challenges we marketers face is legal compliance, and the influencer marketing industry is no different. One report suggests that FTC influencer guidelines are violated by 93% of social media endorsements. Unfortunately, the burden of FTC compliance falls on…
We’ve known for a long time that content is king in marketing, whatever form it takes. However, of all of the major digital content forms (text, audio, photo, video), video has become the most popular (especially in its short-form type…
Like many others who come to this blog, you may be wondering what the content marketing definition is and how it can help your bottom line. In a nutshell, content marketing is the process of creating valuable content and sharing…
One of the biggest challenges we face when forming an influencer marketing strategy is figuring out who to use. Log onto any of the social networks, and you will quickly find a lot of people selling a lot of things…
If you’re new to SEO or want a refresher on the basics, this SEO beginner guide is for you. We’ll cover the SEO essentials in this complete guide to SEO basics, everything from how to do keyword research to ways…
Although small businesses have different pressures than large ones and tend to be known more locally, they still need to do social media marketing. After all, building rapport with customers helps to overcome some issues, such as low prices and…
When I was writing The Age of Influence, I realized that there had to be a different way of categorizing the types of influencers that existed other than mere followers. More followers doesn’t simply equate to larger influence. That’s why…
LinkedIn has come a long way from the days of being a job search site. Nowadays, it’s a good place to see and be seen, exchange ideas, and build businesses. Of course, building a business on LinkedIn requires a lot…
Is influencer marketing pricing as easy as simply finding your influencer and using an Instagram influencer calculator to calculate how much you should pay them? If only influencer marketing was that simple! Nobody questions the value of influencer marketing these…
As important as Twitter marketing may be, there’s no such thing as content that will automatically be seen by everyone. In fact, one of the weaknesses of Twitter is that it’s easy for things to get lost because of the…
For many of us, social media is a place where we spend a lot of time. And for those of us who can remember, social media has changed a lot since the turn of the century. While people still use…
One of the major principles of social media marketing is that you need to post consistently. By doing this, you keep people interested in what you have to say while building and retaining relationships with your followers. However, this isn’t…
One of the more difficult aspects of influencer marketing for brands is measuring ROI. After all, it’s easy to pay an influencer for something and know what those costs are. It can be difficult to know how much value you…
Do you ever feel like you’re speaking to a brick wall when you try to communicate with your customers? That’s because without a defined brand voice, your marketing and communications will be inconsistent, and customers will have a hard time…
These days, content is king. Whether that’s blog posts, landing pages, or even Instagram photographs, everyone wants to share their thoughts with fans and loyal customers. In addition, content is meant to reel in new business. And while organic content…
There’s no question that influencer marketing cost is a hot topic for marketers. With organic social reach at an all-time low, and with paid social an often-expensive proposition, marketers are finding using an influencer marketing campaign to be a great…
No matter why you are on Instagram, at some point engagement becomes king. Individual members who don’t do advertising probably value engagement because it means that other people appreciate their content. Pictures are meant to be enjoyed, even if it’s…
If you’re like most brands these days, chances are that you’ve at least thought about influencer marketing. But have you thought of using YouTube for this purpose? There are many reasons that brands, and influencers, have favored other platforms. For…
No matter how much social media, in general, has changed, one thing has been the same for a long time: Twitter is an important source of information and a place to exchange ideas worldwide. In addition, we marketers and corporate…
One of the great maxims of our culture is that nothing stays the same. Trends are a part of life, whether it’s fashion, communications, or even architecture. People even talk about trends, especially as they impact everyday life. And, in…
When you hear the term “influencer marketing,” what do you think of? If you’re like most marketing professionals, you’ll probably immediately envision a young, attractive man or woman selling the latest cars, beauty products, or fashion. For B2C companies, this…
Most marketers know that email marketing is highly effective. After all, even if you don’t have numbers for your brand, there’s at least personal experience: we all love to get promotional emails from our favorite brands. However, not all emails…
Facebook advertising is very competitive, especially in the era of people staying home most of the day. Now, even with stores reopened and most pandemic-era restrictions being lifted, relationships and virtual advertising remain important. In particular, Facebook is a major…
Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could…
Social media has been cool for over twenty years now. Although it started mainly as a way to network and keep in touch with family and friends, nowadays social media is an important place to do business. This is true…
There’s no doubt that influencer marketing is all the rage these days. Everywhere you look, social media personalities are pitching different products and services to their followers. However, many marketers and their clients still have questions about the importance and…
As website owners, one of our most important tasks is ensuring that we have adequate SEO. After all, SEO is how our site is found by people that are interested in our niche. In addition, getting a first-page placement at…
One of the biggest challenges on Instagram is getting noticed. Being unique, especially if you want to be an influencer or promote your brand, isn’t always easy because the field is so crowded. However, it’s important to do something “brand…
For those of you who have read my post on influencer marketing tools, you may have been surprised that I included influencer marketplaces in that article as a type of tool. You see, there are many ways to find and…
Social media has always been thought of as a real-time place to share what you’re thinking or doing at the moment, but smart marketers know that while there is a time and place for tweeting at the moment, being able…
Whether you have social media accounts for one brand or many, the process of posting regularly can quickly get overwhelming. This isn’t surprising, since most social media managers must also create the content and oversee the strategy. If your brand…
One of the ways in which influencers from all industries are trying to monetize their audiences and social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, it is…
Email marketing is all about keeping in better touch with your customers. The bigger and more engaged your list becomes, the more revenue that can be generated for businesses in all industries. But how can you repeatedly engage with your…
There’s little question that Facebook has been around a long time. And, like some other social networks, it’s a great place for people to hang out, keep track of family or friends, and exchange ideas. Even in the face of…
If you have never blogged before, the LinkedIn publishing platform gives you an extremely easy way to share your story with the world. You don’t have to worry about signing up on another blogging platform or dealing with complex issues…
Guest blogging has been an important part of the blogosphere almost from the beginning of the genre. As soon as bloggers started forming communities, hosting other bloggers for debates, discussion, and fellowship became increasingly common. While guest blogging was originally…
One of the big challenges with content marketing and blogging is the continual need to create content. Depending on the size of your company, or your schedule as a solo creator, consistent content creation can take a significant amount of…
Over the course of speaking to tens of thousands of professionals at a few hundred events over the last decade as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said…
Especially if you’re starting out with email marketing, it’s hard to justify paying a bunch of money for something that you are unsure will pay off. After all, there are a lot of competing email marketing products out there, and…
As bloggers, we face a common problem: what to title each blog post. In particular, how to pick a title that not only describes the contents of our posts but entices people to read it. Especially if you’re in a…
After reading these SEO statistics (and SEO mobile statistics), you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have consumed content over the years, from consuming more video content, from…
It almost goes without saying that advertising is important for all businesses. After all, it’s about the only way that people will find the business, besides word of mouth. However, cold calling (or marketing) has a low success rate. Instead…
Understanding the latest social media marketing statistics is critical to your marketing success today. Why? As marketers, we know that brand growth is a numbers game. Even with brand awareness, there’s a number that can describe an increase or decrease…
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Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have…
For many bloggers, consistently choosing new topics and organizing each post can be a challenge. After all, many of us have great ideas in our heads, but we need help expressing them. Or at least, organizing our thoughts. If you’re…
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Instagram has long been a place to share your ideas through pictures and, more recently, videos. However, with that success, it has become harder and harder to get your content noticed. As with websites, on Instagram, you need to make…
Regardless of many predictions that email would disappear someday, it is alive and well. With the average consumer checking either work or personal email several times a day, it is one of the more reliable forms of communication. Furthermore, unlike…
No matter what kinds of videos you watch on YouTube, most of them need to compete with other videos in the algorithm. Like a regular search engine, YouTube serves up relevant videos based on keyword search. But unlike a regular…
Almost everyone in social media can agree on one thing: Facebook is the king of social platforms. There are a lot of reasons for this, of course. For example, when you think of the term “social network,” this platform is…
One of the biggest challenges on social media is getting your organic content discovered. After all, social networks are more inclined than ever to prioritize paid or boosted content, to the expense of high-quality free posts. While Facebook is the…
A lot of ink has been spilled over the value of advertising on social media platforms like Facebook & Twitter, Instagram, and, even the newest of shiny objects, TikTok. After all, these are among the largest online forums for social…
Let me tell you a true story about me and podcasting. I have had a podcast since 2013, but as I indicate in my own Episode 140, Want to Excel at Social Media Marketing? You Need to be an Active…
Ask me what social network I recommend to B2C companies, and it would be Facebook and/or Instagram followed by Pinterest and/or Twitter. For B2B businesses, it would be LinkedIn followed by Twitter or Facebook. Clearly it’s easy to lose site…
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People turn to LinkedIn for several reasons. The most obvious one is job hunting. Even with a labor shortage, it still often feels like an uphill battle to get a new job. That’s especially true when you wish to change…
As we review the video marketing statistics below, you will see that video is a marketing tool that you cannot ignore if you want to market online. You’ll soon be wondering why you aren’t using videos to give your video…
Facebook first released their Instant Articles feature back in 2015. The idea of Instant Articles was to meet the needs of publishers and news organizations. Instant Articles allows people to read an article within Facebook without losing the character of…
These days, social media marketing is incredibly important. After all, most young people spend significant amounts of time on social media networks. In order to make our social media marketing more effective, it is necessary to try to find any…
There are tons of blog posts out there about Instagram statistics for 2023. I don’t intend to add to the noise, but I think that there is some data that is important for every marketer to understand so that they…
Although blogging is no longer the shiniest object in marketing, there’s little question that it’s still useful. In fact, as I’ve said in a prior article, blogging is far from dead. This is true even though “free” blog platforms like…
You already have a social media strategy, right? Well, no matter how well-tuned your strategy is, it’s always critical for you to pivot that social media marketing strategy as time goes by. After all, social media is always evolving, your…
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand…
If you’re in B2B sales, recruiting, or trying to get a job, there’s little question that LinkedIn is valuable At the same time, LinkedIn is a great place to become a subject matter expert or influencer within your industry. But…
These days, it seems like polls are everywhere – even Twitter has polls. Whether it’s the old-fashioned opinion poll from politicians or a survey that brands deploy to see how good brand affinity is, they are popular for one important…
Let’s face it: blogging isn’t always easy. In an age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and…
If you’re on LinkedIn, you’re probably seeing a lot of polls in your newsfeed and the engagement that they can bring when done right. This isn’t surprising, especially since the labor market is very tight right now. Companies want to…
Every business needs to have a social media presence because of the popularity of social media. Consider this: a whopping 37% of the world’s population (2.7 Billion and counting) have an active social media account. Especially when you consider that…
If you’re not using social listening tools as part of your social media monitoring efforts, your brand might be literally deaf. Brand24 Get instant access and never miss mentions across social media, news, blogs, videos, forums, podcasts, reviews, and more.…
If you are a small business, it’s safe to say that relationships are your bread and butter. After all, people love to buy goods and services from people that they know. In many cases, having to pay extra for these…
These days, there’s a lot of temptation to avoid Twitter, or at least deemphasize it, for marketing. After all, the younger demographics often favor TikTok or Instagram, while Twitter is more of a place to talk about things and announce…
No matter what kind of website you have, SEO is a multi-faceted discipline. It often involves blogs and other web copy that are optimized for keywords, images with the perfect tags, and even video that’s competitive on YouTube. Knowing all…
These days, LinkedIn is much more than a job-seeking and recruiting site. Instead, it has matured into a multipurpose professional networking forum. Especially considering that change, it’s important that we distinguish ourselves and our personal brand on the network. Part…
No matter how small your website is, SEO is really important. After all, if people can’t find your website, you won’t attract new potential customers. For that reason, a lot of people want a guide to best practices. There are…
These days, content marketing is a major force in the quest to drive sales. In fact, in the current environment, content is the currency of digital and social media marketing. Illustrating this point, the Content Marketing Institute found that 70%…
These days, social media is one of the most important places for businesses to reach customers. This is true even though most social media networks are increasingly paying to play. However, on LinkedIn, the situation is a bit different. Not…
It is difficult to find a person who doesn’t have an account on Instagram as it is one of the most popular social networking platforms today. Such popularity makes many companies, shops, and organizations move to this space. However, one…
These days, Facebook has made it nearly impossible for businesses to avoid paid advertising. After all, the organic feed is large excluding content from commercial pages. Unfortunately, this means that it’s tempting for businesses to abandon Facebook completely, rather than…
No matter what kind of products or services you provide, your corporate website or professional blog is a major key to getting leads and closing deals. However, most niches and industries have stiff competition for search engine real estate. This…
Although the news in social media these days seems to be dominated by TikTok and Instagram, others have chosen Twitter as a way to generate buzz. This isn’t surprising, especially when you consider that TikTok and Instagram aren’t for everyone.…
For most people, consumers and marketers alike, email marketing is an everyday part of life. For consumers, it’s one of the best ways to keep in touch with their favorite retailers or other companies. And for marketers, email is a…
For many years, real estate agents have marketed their services in two main ways. First, their agency put out a lot of advertisements, such as newspaper listing announcements and even TV spots about how awesome their agency is. The second…
LinkedIn allows you to have a great degree of control over who can see what about you on LinkedIn. Especially in an era where there seems to be very little privacy, especially online, the focus on privacy you see with…
If you’re managing multiple social media platforms, you need one place to manage and gain visibility into the results of your actions and resulting engagements gained from each of your social profiles. The name for such a tool is commonly…
Once you see the benefits of video marketing for yourself, you’ll want to invest more in the medium. You see, once upon a time, video was an expensive medium. People with expensive equipment would have to record multiple takes of…
These days, influencer marketing is more than just a passing fad. Instead, it has become one of the most important aspects of consumer marketing. Consider the statistics. A whopping 92% of consumers find influencers more trustworthy than celebrities, and 33%…
If you check the Twitter accounts of many reporters, influencers, and business leaders, you’ll see that they have pinned a Tweet. Just like “pinning” a computer program to your task bar, when you pin a Tweet it means that the…
If you’re like most professionals these days, you have a LinkedIn account. While it used to be primarily a job hunting site on steroids, these days LinkedIn is an important place to see and be seen. In addition, many sales…
For centuries, people have wanted to be rich and famous. And it used to be that this was difficult to pull off: the cost of publishing, producing music, or becoming a politician were prohibitive for most. However, the Internet Age…
Once upon a time, social media was primarily a written forum. For instance, Twitter was mostly the 140 character limit, though there was an opportunity to add a link. However, Facebook has always allowed for more media on the platform,…
These days, video is very important for most businesses. If there’s one thing that we all learned during the COVID-19 lockdowns, it’s that just about anything can be done remotely. This includes functions like virtually trying on clothing or beauty…
Sometimes controversial, often misunderstood, the Quote Tweet is a phenomenal functionality that Twitter has that allows your tweet – specifically your ReTweet – to cut through the noise and add additional perspective that can help benefit both your followers and…
No matter what industry you are in, there’s little doubt that email marketing is still invaluable. This is true, despite the fact that many of us get a lot of emails every day. Besides, email programs increasingly distinguish between commercial…
These days, there’s little doubt that in marketing content is king. Both B2B and B2C brands have found over the years that people like to know about a product before they buy it. And in the information age, where people…
A lot of businesses, not knowing better, will take that video that they finally got recorded and simply upload it to YouTube together with a title and description. While on other social networks this is pretty much all you can…
A few years ago we first heard of the term micro influencer. Now, a nano – influencer is considered all the rage. Are nano influencers the future of influencer marketing? There’s no question that influencer marketing has been a gold…
Staying at the top of your game on social media can be difficult these days. Pay-to-play has become a major part of the social media scene, making it necessary to buy advertising. In addition, we must post organic content for…
Although it’s relatively old school in our modern, digital age, email marketing is still a major force in marketing. In fact, targeted email marketing is just as popular as it was a decade ago, if not more. This isn’t surprising,…
Have you ever wanted to work with Instagram influencers, but worry they might have a community of fake followers? Are you looking for a fake follower count or fake accounts check for Instagram? Instagram influencers can be great for your…
You probably found this blog post because you were also looking for influencer marketing strategy and examples. When I embarked on writing The Age of Influence, the definitive guide to influencer marketing campaigns, I was in your shoes: scouring the…
The growth of influencer marketing is driving more and more people to want to learn how to become an Instagram influencer. Now there is some powerful data that hints at what people can do to become more influential on Instagram…
Social media marketing in general is a highly effective way to reach out to customers and build a brand community. However, this is an area that has evolved quite a bit over the years. It used to be that simple…
One thing about marketing that will likely never change is its focus on numbers. In particular, the return on investment will always be at the top of our minds. Although it’s newer than traditional media methods, email marketing is no…
These days, most of us know that social media is taking over an ever-larger portion of our lives. In fact, for many people this is considered the best place to catch up with friends, network, read the latest news, and…
Twitter has been an important forum for marketing over a long period of time. Whether you try to jump on the latest trending stories, create your own, or employ some other strategy, Twitter is a fast-paced place to engage with…
Whether you’re experienced with email marketing or just starting out, one of the tougher tasks is building an email marketing funnel. After all, most of us are used to writing creative emails and then hoping they work out. However, this…
One of the most common questions I get asked from businesses is how to find Instagram influencers. If you’re hoping to take advantage of the influencer marketing trend that I write about in The Age of Influence, one of the…
These days, being able to promote yourself is very important for most people’s careers. Especially in a time of social distancing, it’s really hard to know what someone is like in real life. Fortunately, if you know how to ask…
Do you ever see different looking fonts on Twitter and wonder where they came from? The answer is a Twitter font generator. These days, it can be quite difficult to get yourself noticed on social media. After all, everyone is…
No matter how you look at it, ecommerce email marketing is everywhere. If you’re the typical US-based consumer, you probably have a lot of promotional emails coming in each day. In fact, most major sites you’ve shopped at in the…
Is your brand struggling with content creation for visual social networks and/or visual content mediums? Are you trying to figure out how to best leverage influencers as part of your content creation efforts to drive traffic and improve your engagement…
LinkedIn is a great place for networking, whether it be for your career or for business, but what happens when you want to contact someone that you are not connected to on LinkedIn? Regular messaging is available only between people…
It’s easy to argue that, in the world of influencer marketing, Instagram influencer marketing gets all the attention. This isn’t surprising given the fact that Instagram is the most popular choice for influencer marketing today. However, while it’s been out…
We all know that social media algorithms favor recent content and will see how people engage with your content after you publish it. If a lot of people engage with your content, you will tend to get more impressions. If…
As a social media marketer and consultant, I’ve been using Twitter since 2008 and have seen Twitter’s evolution. But some things stay the same, such as old-fashioned manners. Thus, my attempt to teach you all the rules of Twitter etiquette…
Just as laws have been passed to better regulate the telephone, so are email marketing laws evolving to protect the consumer. Most of us here are old enough to remember the days of ringing telephones during dinner. While a few…
Just a few years ago, it felt like the only reason to be on LinkedIn was if you were recruiting or trying to get a new job. After all, this was the primary activity that happened on LinkedIn. People promoted…
Influencer marketing gets a lot of attention these days, and for good reason: it’s highly effective. This marketing method, in fact, has one of the highest returns in the business. As marketers, we tend to give the most overall effort…
I’m willing to bet that at some point you’ve scrolled through Instagram, seen a post you like, read the caption, and somewhere in it the brand or person has written “head to the link in my Instagram bio to learn…
These days, marketing is more complex than ever. Gone are the days when publishing an ad in the newspaper or other periodical, then getting a billboard, would be enough. Now, you need more elaborate advertising in addition to shorter pieces.…
The secret to thriving on social media is creating relevant, engaging, and useful content for your target audience. When it comes to a visual social network like Instagram, if your Instagram posts aren’t attracting as many prospects or likes as…
Far from being an obsolete way to sell goods and services, email marketing is stronger than ever. In fact, many consumers love to get emails from their favorite brands. This is true, even if they are more interested in that…
For many of us it seems like social media has two sides: our friends and family who cheerlead, and the people who are trying to sell something. However, it isn’t really that simple. With influencer marketing, the two distinctions become…
I get asked a lot about LinkedIn for student use–case scenarios, and the like. Although this post is originally based on how I would have responded some time ago, my college-age niece recently asking me this question reminded me that…
The days of carefree Tweeting, at least for brands, is over. For several years, social media marketing has been an arms race with everyone chasing customer eyeballs. And for social media managers, it’s often tough to know which Tweets are…
With today’s labor market, most jobseekers are looking for an edge over their competition. Many of them lost their jobs due to the COVID-19 shutdowns, while others fell victim to the usual industry upsets. But no matter what happened to…
Believe it or not, a lot of marketers – and younger professionals – often ask me this question. So here you go: my advice on how to become a social media influencer and, following the advice below, actually make some…
Writing about the most important ideas in your topic of choice is the heart of your job as a blogger. After all, being at the forefront of the discussion within your niche is critical, whether you’re in the marketing space…
These days, many businesses are under pressure. Lockdowns and other restrictions have made it more difficult to sell products and services, and many people are out of work. This contrasts to 2019, when the economy was going strong and everyone…
Why does every business need an Instagram marketing strategy today? Not only is Instagram a social media network that marketers can’t afford to overlook anymore, being the second largest social network with over 1 billion users, the time has come…
Unless you run a website, the chances are that you’re used to a URL, or Web address, being something you simply get by default. After all, in most situations only the website administrator can set them. All you can do…
Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Social Media Verification Currently, most prominent…
Most people who run blogs will agree that knowing what to write about is often difficult. After all, making an editorial calendar requires you to think ahead. At the same time, most bloggers must worry about the competition they face…
These days, it seems like everyone is talking about influencer marketing. Regardless of when we were in the pandemic or now that we are out of danger, personal connections are as important as they have ever been. And as I’ve…
