One of the great maxims of our culture is that nothing stays the same. Trends are a part of life, whether it’s fashion, communications, or even architecture. People even talk about trends, especially as they impact everyday life. And, in…
When you hear the term “influencer marketing,” what do you think of? If you’re like most marketing professionals, you’ll probably immediately envision a young, attractive man or woman selling the latest cars, beauty products, or fashion. For B2C companies, this…
Most marketers know that email marketing is highly effective. After all, even if you don’t have numbers for your brand, there’s at least personal experience: we all love to get promotional emails from our favorite brands. However, not all emails…
Facebook advertising is very competitive, especially in the era of people staying home most of the day. Now, even with stores reopened and most pandemic-era restrictions being lifted, relationships and virtual advertising remain important. In particular, Facebook is a major…
The coronavirus pandemic has shown us the need for content marketing hasn’t gone away. If anything, content marketing efforts have only become more important as more people spend more time online searching for more information. Hopefully, by now, your company…
Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could…
Social media has been cool for over twenty years now. Although it started mainly as a way to network and keep in touch with family and friends, nowadays social media is an important place to do business. This is true…
There’s no doubt that influencer marketing is all the rage these days. Everywhere you look, social media personalities are pitching different products and services to their followers. However, many marketers and their clients still have questions about the importance and…
