Neal Schaffer

Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
15 Powerful WordPress Ecommerce Plugins

15 Powerful WordPress Ecommerce Plugins

While there are many ecommerce platforms such as Shopify that exist, but what do you do if you want to maintain your WordPress site and simply add or augment its ecommerce functionality? The beauty of WordPress’s extensible architecture is that…

How to Use TikTok for Beginners: Get Started Today!

How to Use TikTok for Beginners: Get Started Today!

TikTok is a short-form video-sharing app that took over social media platforms in what has felt like a storm, going from a relatively unknown app, to one that dominates numerous industries. Unlike many other platforms that allow you to share…

How to Make Your First TikTok Video: For Newbies Only!

How to Make Your First TikTok Video: For Newbies Only!

TikTok is just about everywhere, from your 10-year-old niece to your 80-year-old grandmother. The social media platform has truly taken the world by storm, and there is no shortage of video ideas to draw in even the least experienced social…

How Does the TikTok Algorithm Work: The Definitive Explanation

How Does the TikTok Algorithm Work: The Definitive Explanation

Algorithms are often top of mind for marketers intent on reaching their target audience. Although learning Google search practices is often a simple matter of engaging standard SEO practices, other platforms are not quite as straightforward–including TikTok. Although there are…

The Top 21 LinkedIn Statistics for Business in 2020

The Top 31 LinkedIn Statistics for Business in 2024

A lot of ink has been spilled over the value of advertising on social media platforms like Facebook & Twitter, Instagram, and, even the newest of shiny objects, TikTok. After all, these are among the largest online forums for social…

13 Cool TikTok Voice Generators

13 Cool TikTok Voice Generators

Have you seen those TikTok videos that feature voices that probably didn’t come from the content creator? They are probably using a TkTok voice generator, a handy tool that leverages AI that can make your shortform videos all the more…

15 Best Blogging Platforms to Consider in 2024

15 Best Blogging Platforms to Consider in 2024

Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your lead-generation…

20 Easiest Ways How to Go Viral on TikTok

20 Easiest Ways How to Go Viral on TikTok

You probably know this by now, but TikTok continues to be the hottest place to see and be seen among Generation Z. In fact, this platform has one of the youngest user bases among social media sites. One reason for…

15 Killer Visual Marketing Strategies for 2024

15 Killer Visual Marketing Strategies for 2024

Marketing as a discipline has evolved extensively over the last 30 years. Before the Internet became universally accessible, most advertising opportunities involved traditional media like print publications, radio, and television. These options were relatively expensive, as advertisers had to buy…

80 Awesome TikTok Username Ideas to Go Viral

80 Awesome TikTok Username Ideas to Go Viral

Although a few social networks like Facebook and LinkedIn assume that you’ll use your actual name, many of the others encourage you to create an alias for yourself. For instance, YouTube and Instagram expect that you’ll use something Creative as…

11 Leading WordPress Maintenance Services to Consider

13 Best WordPress Maintenance Services for 2024

If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of a sudden, I realized that it was saving the…

What is LinkedIn and Why Should You Join?

What is LinkedIn and Why Should You Join?

As my children are now of the high school age, and they themselves are starting to create their own LinkedIn profiles, I continue to be surprised by the very few number of people that are on the platform. While I…

The Easiest Way How to Add Your Portfolio to LinkedIn

The Easiest Way How to Add Your Portfolio to LinkedIn

These days, the job market is becoming more competitive. While employers still post a lot of jobs, an increasing number of them are for low-wage jobs. Additionally, certain opportunities like work-from-home jobs are more difficult to get. Even for people…

When is the Best Time to Post on LinkedIn in 2023?

When is the Best Time to Post on LinkedIn in 2024?

If you’re a professional or represent a B2B brand, chances are LinkedIn is important to your job effectiveness. After all, LinkedIn is the place to see and be seen by businesspeople. Recruiters, job seekers, sales professionals, and marketers all need…

The Top 31 Business Blogging Statistics for 2023

The Top 31 Business Blogging Statistics for 2024

If you’re looking for the blogging statistics to help you improve your content marketing, you’ve come to the right place! Blogs are increasing in popularity with businesses because blogging is increasingly critical to marketing success and it gives your brand…

19 Famous TikTokers to Follow and Learn From

19 Famous TikTokers to Follow and Learn From

Whether you’re a TikTok newcomer or can’t live without the platform, you probably want to know who’s “TikTok famous.” After all, social media is a great place to share your talents without the challenges of traditional publishing or hiring. But…

The 16 TikTok Stats Your Business Needs to Know in 2023

The 16 TikTok Stats Your Business Needs to Know in 2024

There’s no question that TikTok is a major trend, especially with young people. In fact, more than with many other networks, TikTok is making big tech CEOs in Silicon Valley lose sleep. This relatively young and fast-growing social networking platform…

41 Killer Social Media Tools You Should Know

41 Killer Social Media Tools You Should Know

Social media has become a huge force in modern marketing. This is unsurprising when you consider that the average American spends significant time on social media networks each day, making social media a more important forum than ever. In fact,…