Selecting the right e-commerce platform is a pivotal decision that can significantly impact your online business’s success. With numerous options available, the decision between deploying WooCommerce vs Shopify, two of the most popular choices, is something that most e-commerce marketers…
Email marketing might not be the trendiest tool in digital marketing—but that’s exactly why it works. While the hype cycles push you toward the latest social platform or shiny content format, the smart long-term play is investing in assets you…
Blog design is essential for success. It shapes how visitors experience your content and influences their actions. Poor design can drive away potential customers while effective design keeps them engaged and coming back. As someone who provides business value through…
Instagram reposting presents a strategic opportunity. When executed properly, sharing user-generated content (UGC) can significantly enhance your brand presence while building community. Many marketers, however, struggle with maintaining a consistent brand voice when integrating others’ content into their feed. I’ve…
Let’s face it: running an ecommerce business today isn’t just about having a great product. It’s about how efficiently you run your store, how well you serve your customers, and how smart you are with your time and resources. And…
Email marketing is all about keeping in better touch with your customers. The bigger and more engaged your list becomes, the more revenue that can be generated for businesses in all industries. But how can you repeatedly engage with your…
Few things frustrate marketers more than seeing a Facebook ad campaign stall before it even gets started. You’ve spent hours crafting the perfect ad creative, targeted your audience with precision, and allocated your budget carefully—only to find your ad stuck…
When people talk about social media, YouTube often gets left out of the conversation—despite being the second most visited website in the world. As a Fractional CMO and someone who’s helped brands build deeper relationships through digital content, I believe…
If you own an e-commerce store or you’re thinking about starting one, it’s important to think about how you’ll store and display the site data. After all, even the smallest e-commerce shop has product photos, descriptions, pricing information, inventory, and…
In a world where attention is fleeting and trust in brands is at an all-time low, there’s one form of content that continues to cut through the noise: user-generated content (UGC). In fact, 92% of consumers trust recommendations from others—even…
Instagram presents one of the most powerful platforms for connecting with customers. With over 2.11 billion monthly active users, the opportunity to reach your ideal audience is enormous. But simply posting content doesn’t guarantee visibility. The platform’s algorithm changes have…
Shopify has long been the go-to ecommerce platform for entrepreneurs and businesses looking to establish an online store. With increasing competition from platforms like WooCommerce, BigCommerce, and Squarespace, is Shopify worth it and still the best option in 2025? As…
Everyone wants to glean insight from those one or two email marketing tips that can elevate your email campaigns to a new level, but sometimes that intel is hard to find. Email marketing operates like a private communications channel in…
Social media audits are critical for marketing success. They provide a structured approach to evaluate your social presence, identify problems, and uncover growth opportunities. Yet many businesses neglect this vital process, continuing with strategies that may no longer serve them…
Platform choice shapes social media success. As social networks evolve, marketers face critical decisions about where to focus their efforts and resources. The battle between Twitter (now X) and Meta’s Threads has created new questions about which platform deserves your…
Mom influencers are more than just social media personalities—they are community builders, entrepreneurs, and trendsetters shaping the way we see modern parenting. Whether they’re sharing real-life motherhood moments, business success stories, fitness tips, or parenting hacks, these influencers offer valuable…
Content marketing ROI matters. As marketing budgets face increased scrutiny, proving the financial impact of your content has never been more critical. With content marketing generating significantly higher ROI than traditional methods, tracking your returns is essential. The challenge isn’t…
One of the biggest challenges in content marketing is the constant pressure to create new content. Whether you’re part of a team or running solo, publishing consistently can feel like an uphill battle—especially when your time is already stretched thin.…
YouTube stands as a content creator’s gold mine. With 2.53 billion monthly active users, the platform offers unmatched potential to grow your audience and establish your brand. The problem isn’t understanding the potential: It’s often a lack of YouTube video…
Crafting engaging tweets consistently is one of the biggest challenges for businesses, creators, and personal brands on X (formerly Twitter). With over 600 million active users and countless tweets posted every second, standing out requires a mix of strategy, creativity,…
Creating content can feel like a daunting task, especially for beginners navigating the digital landscape. Nevertheless, content creation is an essential skill in today’s information-driven world, where compelling content can capture attention and drive engagement. Understanding the foundations of content…
As someone who has been engaged in content marketing both for my own brand as well as on behalf of others as a consultant, I can confidently say that content marketing isn’t just another trend—it’s a proven strategy that drives…
TikTok’s Green Screen feature transforms content creation. This powerful tool lets creators replace backgrounds with any image or video without complicated setups. Small businesses, marketers, and content creators can now produce professional-looking videos with minimal effort. Green Screen has become…
Podcasting has exploded in popularity, with over 4 million podcasts and nearly 600 million listeners worldwide. But can you actually make money podcasting? I have been podcasting with my Your Digital Marketing Coach podcast (which originated as Social Business Unplugged…
Starting a blog in 2025 is one of the best ways to share your passion, build an audience, and even create a profitable online business. But where do you start in creating a successful blog? In this step-by-step guide, you’ll…
Did you know that less than 80% of legitimate emails actually reach their final destination? Email marketing is a very promising and effective way to sell goods and services. However, you can send a lot of emails and never get…
As I wrote about in Digital Threads, marketers who leverage user-generated content are seeing remarkable results. Did you know that 93% of marketing professionals report that UGC performs better than traditional branded content? This stark difference isn’t surprising when you…
Affiliate marketing is one of the most popular and effective ways to monetize a blog, offering bloggers the chance to earn scalable, passive income while promoting products they love. While it takes time, work, and patience, I can tell you…
Social media management goes beyond simply posting content. Most business leaders think of it as scheduling posts for Facebook or Instagram, but true management involves strategy, analytics, engagement, and much more. As social channels continue to evolve, the role of…
Pinterest offers unique opportunities for businesses and content creators. With the right approach, you can build a substantial following that drives traffic, engagement, and even sales. Unlike other social platforms where content quickly disappears, Pinterest’s discovery-focused design gives your content…
Branding is an integral part of marketing, and content is the currency of digital marketing. While content marketing and branding may initially seem like different strategies, they actually work best when they are combined. Done right, content marketing can strengthen…
Content creation can sometimes feel like drawing water from an empty well. We’ve all experienced that frustrating moment when inspiration seems to have abandoned us completely—staring at a blank screen, watching the cursor blink mockingly, and struggling to generate even…
With all the benefits of influencer marketing, it’s no surprise that most up-and-coming ecommerce brands are experimenting with it. Established brands, too, have fully embraced influencer marketing, often leveraging affiliate networks to drive sales. But for many business owners, getting…
Your LinkedIn profile photo serves as your digital handshake on the platform that becomes the default website for most professionals. Because we are visual animals, your headshot creates that crucial first impression before you ever meet someone. Think about it…
With all that is being said about SEO since the Google Helpful Content Update, the emergence of Google’s Search Generative Experience (SGE), and the growing influence of AI search engines such as Perplexity and ChatGPT search, search engine rankings and…
I always say that influencer marketing is the least understood yet most powerful type of marketing. I think that one of the reasons why this is the case is because business leaders and marketing executives fail to see the ROI…
Did you know that nearly 70% of online purchases now happen on mobile? Or that more than 875 million people have bought from a Shopify-powered store while WordPress powers more than 40% of all websites? Choosing between Shopify and WordPress…
The numbers don’t lie. While TikTok offers unprecedented organic reach potential, approximately 80% of brands are failing to leverage this platform effectively. I’ve spent years helping companies navigate the complex social media landscape, and TikTok presents a unique challenge many…
Although blogging may not be the newest trend in digital marketing, it remains one of the most powerful ways to build an online presence. In fact, despite what some may say, blogging is far from dead—it’s evolving. If you’re serious…
The influencer marketing landscape shifts rapidly. Strategic marketers must stay ahead of these changes to maximize their ROI and competitive advantage. As brands refine their digital approaches, understanding where influencer marketing is headed and staying ahead of the latest influencer…
Consumers today expect to see content tailored to their preferences, behaviors, and interests. 71% of consumers demand personalized experiences. Brands that fail to meet that expectation run the risk of losing engagement and sacrificing conversions among their audience members and…
B2B marketing automation has transformed from a nice-to-have tool into a mission-critical system for companies focused on growth in 2025. As a recognized industry authority with experience working with dozens of clients, I’ve seen how strategic automation can transform disjointed…
In talking with clients about how they can use AI as part of their marketing, one area that might be the easiest to implement is that of installing an AI chatbot on your website. These chatbots were around before ChatGPT,…
Content marketing is now standard practice for most B2B companies. Teams crank out blogs, videos, social posts, and downloadable assets every day. Yet a critical question remains: Is all that content actually moving the needle for the business? Research shows…
Did you know that 90% of information transmitted to the brain is visual, making visual marketing essential for today’s brands? Visual content is no longer just an optional addition, as it has become the lifeblood of effective marketing in the…
LinkedIn is like a professional oasis in the middle of the noisy digital world. While other social platforms are packed with personal updates and random content, LinkedIn stands out as the place where business professionals come together to connect, share…
Nowadays, more than ever, video content is vital for enticing potential customers. Young generations, in particular, spend countless hours on social platforms, checking out viral YouTube, TikTok, and Instagram videos. Whether you’re a marketer, content creator, or business owner, having…
Content marketing is an essential tool for ecommerce businesses. Content marketing builds brand awareness, attracts visitors, and converts them into loyal customers. With the right strategy, ecommerce brands can leverage content to create meaningful customer experiences, improve search engine visibility,…
Email copywriting is more than just a series of words thrown together and sent out—it is a powerful tool that bridges your brand and your audience. With email marketing delivering an average ROI of $42 for every $1 spent, it’s…
Marketing analytics has become essential. Today’s business environment demands decisions based on data, not just intuition. The right analytics tools transform raw marketing data into actionable insights that drive real results. As an educator and consultant in this space, I’ve…
Selecting the right WordPress hosting provider can make or break your website’s performance, security, and growth. With so many options on the market, it’s essential to choose a host that aligns with your specific needs—whether you’re running a blog, an…
Have you heard of AI influencers? Even if you’re not into virtual AI avatars, you’ve probably come across the buzz. Like human social media stars, these digital personalities have taken over platforms like Instagram, TikTok, and YouTube. Some have even…
LinkedIn used to have a profile level meter that would recommend best practices to help you fully flesh out your profile. For those that remember it, in order to achieve the 100% “all-star” status, you needed to have at least…
Choosing the right content management system (CMS) is a game-changer for businesses looking to build an impactful online presence. Whether you’re a small business owner, an e-commerce entrepreneur, or a blogger, the CMS you choose determines how easily you can…
Disclaimer: This blog post is sponsored by Adobe Express, but all opinions and experiences are 100% mine! As an Adobe Express Ambassador, I often get asked what are my favorite features of this awesome tool. Now, to be clear, I…
Formatting your blog post goes beyond just creating a visually appealing design. As AI-driven search engines increasingly influence how users find content, blog formatting must cater not only to human readers and traditional search engines, but also to large language…
Having been in the B2B sales space since 1995 and B2B social media space since 2008 when I launched my blog on LinkedIn followed by writing my first LinkedIn book in 2009, it has been amazing to see how the…
Finding the right ecommerce hosting solution is critical to the success of both smaller and larger stores. A reliable hosting provider ensures your business website works without a hitch. It reduces load times and introduces advanced security measures, both vital…
Having helped a number of ecommerce businesses as a Fractional CMO, I know firsthand how important it is to speak the language of Excel. What do I mean? When you are responsible for an ecommerce marketing budget, you need to…
Creating compelling blog titles is both an art and a science. Titles are your first opportunity to grab your target audience’s attention, entice them to click, and ultimately engage with your content. Without a strong title, even the most well-researched…
The Chief Marketing Officer (CMO) role has never been more critical for business success than it is today. It’s a position that demands strategic vision, analytical precision, and cross-functional leadership. As organizations navigate increasingly complex markets, 80% of CEOs now…
Keyword research is the cornerstone of a successful SEO strategy, but the sheer number of tools available can make it overwhelming to choose the right one. Whether you’re a beginner looking for free solutions or a seasoned marketer ready to…
I have been blogging since 2008 and started getting serious about my own YouTube channel more recently in 2022, so I often get asked this question of blogging vs vlogging. Both mediums have unique advantages and cater to different audiences,…
Twitter, now rebranded as X, remains a powerhouse in the social media landscape, offering unique opportunities for businesses, marketers, and brands to connect with a diverse and engaged audience. With 611 million monthly users and 250 million daily active users,…
In the battle for market dominance, two metrics reign supreme: Share of Voice (SOV) and Share of Market (SOM). Understanding their relationship could be the key to unlocking your brand’s growth potential. I’ve seen firsthand how these metrics can make…
The success of your website often begins with selecting the perfect WordPress theme. A well-chosen theme not only enhances user experience but also strengthens your online presence and can positively impact your search engine rankings. By aligning your design with…
I have been running a blog since 2008, so I have plenty of firsthand experience in blogging and recognize how excellent a platform it is for sharing ideas, promoting your business, and engaging with a wider audience. To make sure…
In the last few years, and especially since the recent emergence of ChatGPT, numerous AI platforms have hit the market. Although previous SaaS products weren’t as sophisticated, these new AI-generated platforms rely on machine learning and predictive analysis for various…
I don’t need to remind you that today businesses face more competition than ever. Getting your message in front of the right audience requires strategic thinking, technical know-how, and constant adaptation. Many business owners struggle with digital marketing while trying…
As you well know, eye-catching video content is critical for reaching target audience and boosting audience engagement. Regardless of the video post you’re trying to make, the right editor can make all the difference. These animation tools equip you with…
Mass email marketing remains a powerful tool in a business arsenal in order to effectively reach their audience at scale. All too often, however, these types of emails wind up flagged as spam, and they never actually reach their intended…
Short-form video platforms like TikTok and Instagram Reels are undeniably popular, but reliable platforms like YouTube remain essential for marketers and businesses. With the right plan and creativity, YouTube delivers exceptional results, backed by compelling statistics that showcase its lasting…
When clients approach me about improving their search visibility, Domain Authority (DA) consistently emerges as a focal metric. Understanding and strategically enhancing your website’s authority has become essential for achieving sustainable search performance. This guide breaks down the practical steps…
Modern businesses can’t survive without marketing automation tools. This type of software is vital for streamlining email campaigns, allowing companies to create email contact lists, automate sending, and track analytics. By eliminating repetitive tasks, you will also be able to…
User-generated content (UGC) is truly revolutionizing advertising for businesses. Consumers have grown increasingly skeptical of more traditional types of advertising, and UGC ads have swooped in to deliver a more authentic and trustworthy format for advertisers. Through featuring actual customers…
Facebook influencers have become a vital part of the digital marketing landscape, offering brands the opportunity to connect with targeted audiences in authentic and meaningful ways. As the largest social media platform, Facebook provides a unique environment for influencers to…
Influencer marketing has evolved from an experimental channel into a cornerstone strategy for brands across industries. As the industry continues to shift, building successful influencer partnerships requires strategic thinking, data-driven decision-making, and authentic relationship development. In my role advising brands…
If you want to be successful with your online business, you need to find the right theme for your website. This is especially the case for ecommerce websites hosted on Shopify: These Shopify themes might impact your ability to convert.…
Twitter (officially called X, but I still prefer calling it Twitter) is still one of the best platforms for building a personal brand. Among other things, it provides huge value for users who want to quickly engage with their audience…
Blogging was once little more than a personal hobby. Over the years, however, it has evolved from that small hobby to a thriving industry, with countless opportunities to generate income. In 2025, the possibilities for making money by blogging are…
Social media marketing has evolved into a complex ecosystem of diverse strategies and approaches. With approximately 5.17 billion social media users worldwide, the opportunity for business growth through social channels has never been greater. However, this vast landscape demands a…
If your website is running on WordPress, you know how hard it can be to customize landing pages and the layouts of other important elements of your website. While many still do hire web developers to customize their WordPress installations,…
When I wrote The Age of Influence, the definitive book on influencer marketing, a few years ago, the word “collaboration” was not commonly used in the industry. Many brands opted to treat influencers as programmable ad units, and terms and conditions…
The quote tweet, though sometimes controversial and misunderstood, is a powerful Twitter feature. It lets your retweet cut through the noise, adding extra perspective that benefits both your followers and your relationship with the content creator. Understanding how to quote…
As someone who has been blogging since 2008 and making money from my website since 2008, I often get asked how to monetize a website. To be honest, many blogs don’t understand the potential revenue streams that they can create…
Email tracking software is essential for businesses looking to improve their email marketing campaigns, monitor sales outreach, and understand customer engagement. With the right email tracker, you can see who opens your emails, which links they click, and even how…
Take it from a content creator: It’s hard to create compelling content without using some type of specialized tool. Creators use various types of software to speed up their production process, increase engagement with their community, and even increase rankings…
As a social media marketer and marketing consultant, I’ve been using Twitter since 2008 and have seen Twitter’s evolution into the site now known as X. Some things stay the same, however, such as old-fashioned manners. Thus, my attempt to…
SEO consulting is a professional service that helps businesses improve their online visibility and organic search rankings through expert analysis, strategy development, and optimization recommendations. According to recent SEO statistics, the top three organic search results receive over two-thirds (68.7%)…
Similar to how websites require a web host, if you want to publish your podcast and disseminate it to all of the major podcasting apps such as Apple Podcasts, Spotify, YouTube Music, etc., you need to upload your podcast to…
Crafting a successful email marketing campaign can be a challenge. Studying real-world examples can help inspire your own breakthroughs in email marketing by helping you gain insight into how leading brands captivate their audiences, drive engagement, and ultimately achieve results.…
Running out of social media content ideas? You’re not alone. The pressure to post consistently is real, but many marketers and content creators are struggling to come up with fresh ideas that actually build their brand and perform well. Whether…
The difference between copywriting and content writing isn’t just academic—it’s the key to generating 3x more leads while spending 62% less on marketing. While both disciplines fall under the umbrella of content marketing, they serve distinctly different purposes in your…
As a Fractional CMO, I am always encouraging my clients to publish more and more videos to take advantage of the increased visibility your content and company can get on TikTok, Instagram, and YouTube. In the past, creating videos was…
Digital marketing is the name of the game for most types of commerce, even if ecommerce is not the only manner in which you interact with your customers. As the rise of digital marketing has continued, so too has the…
Artificial Intelligence is revolutionizing marketing effectiveness, with over 90% of businesses expected to integrate AI into their marketing strategies by 2025. The rapid advancement of AI marketing tools presents unprecedented opportunities for businesses to enhance their ROI through automation, personalization,…
As I prepare to build my first Shopify store for my books, coaching, and consulting services, I am experiencing firsthand how building an outstanding Shopify store requires inspiration and careful planning. Whether you’re just starting or looking to refresh your…
93% of internet traffic begins with a search. While this exact number may be debatable, the truth remains: companies should make appearing in searches a top priority to remain relevant. Appearing in search queries without paying for advertising requires website…
Growing website traffic requires a strategic combination of proven promotion methods and consistent optimization. Publishing quality content consistently drives significant results, with data showing that websites publishing over 16 blog posts monthly increase their visits by 3.5 times. This guide…
Facebook is still the king of social media, so if you are engaging on it as part of your business, you need to be measuring the results of your activities and finding ways to improve them. That is why understanding…
If you enjoy green trees, you might be a fan of evergreen tweets without your even knowing it. If you have ever shared the same link on Twitter with a different caption, you might also already be a fan of…
LinkedIn InMail is a powerful messaging feature that allows users to communicate with professionals outside their direct network. It is a valuable tool for recruiters, salespeople, and job seekers. Unlike standard LinkedIn messages, which are restricted to your 1st-degree connections,…
While most marketers struggle with basic backlink tools, industry leaders are quietly using these five sophisticated platforms to find competitors backlinks and uncover their most valuable link-building strategies. Research shows top-ranking pages often have 3.8 times more backlinks, highlighting the…
A social media tracker is a type of tool that I always recommend to my Fractional CMO clients when they are ready to take their social media marketing to the next level. It goes without saying that tracking your social…
I have been on Twitter (sorry, I still call it Twitter) since 2008 and have amassed more than 200,000 followers over the years (click here to follow me on Twitter!). While there are many strategies I have used, there is…
Marketing conferences are essential to stay updated with industry trends, network with peers, and learn from top experts. With so many events to choose from, it’s important to know which conferences will provide the most value for you and become…
Currently, 60% of small businesses use digital marketing to be an important tool to attract customers and drive sales. Why? Because digital marketing offers unique advantages that traditional marketing simply can’t match: But what exactly makes digital marketing so effective…
Creating attention-grabbing Facebook ads that resonate with your audience can be time-consuming. Writers often backtrack the process several times over until they find a copy they truly like. Even then, there’s no guarantee this message will score points with your…
Marketers often throw around the terms content creators and influencers without much deep thought, but they serve distinctly different purposes despite often being confused for one another. As author of the definitive book on influencer marketing, The Age of Influence,…
When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the TikTok community. That being said, fonts can play a crucial role in…
Small businesses are discovering a powerful truth: digital marketing isn’t just an option anymore—it’s a game-changing force that’s leveling the playing field against bigger competitors. As someone who’s helped countless businesses transform their digital presence, I’ve witnessed firsthand how the…
Have you ever struggled, like I have, to build your own website on WordPress? Of course you have: There is a whole industry dedicated to web development to help businesses like ours. For those looking to develop more of your…
AI caption generator tools have seamlessly taken over our digital marketing industry. In the last year or so, numerous companies have started using this type of software to automate their writing processes and increase overall productivity. While some naysayers are…
Tracking and reporting your SEO performance is essential for measuring success and making data-driven decisions. Whether you’re a business owner, marketer, or SEO professional, having the right tools can simplify your reporting process and give you actionable insights into your…
Struggling to reach your marketing goals? You’re not alone. Here’s why companies are increasingly turning to marketing consultants like me for solutions. A marketing consultant is an external professional who provides strategic marketing expertise to help businesses improve their marketing…
AI image generators are revolutionizing the creative industry, offering artists, designers, and content creators new ways to generate stunning visuals with just a few clicks. Whether you’re looking to create unique artwork, design eye-catching graphics, or experiment with abstract concepts,…
If you are a small business, it’s safe to say that relationships are your bread and butter. After all, people love to buy goods and services from businesses and people that they know, like, and trust. Here’s the thing: those…
Email marketing continues to be one of the most powerful tools available to connect businesses and their audiences. Email marketing can also help drive sales and build lasting relationships with your audience. If email marketing campaigns do not plan carefully,…
Every click, every share, every conversion tells a story—but are you listening to what your data is saying? Making marketing decisions without proper analytics is like throwing darts in the dark—you might hit something, but you’re probably wasting a lot…
Nowadays, it’s hard to imagine an effective blogging process without the use of artificial intelligence. With high-end AI software, creators can generate text, images, and videos from scratch. Blogging software increases your weekly blog output while also optimizing articles for…
Micro-influencers have emerged as a vital component of modern marketing strategies, offering brands the ability to connect with highly engaged niche audiences. Unlike their macro counterparts, micro-influencers bring authenticity and relatability, making them more effective in driving conversions and building…
In an era where 2.71 billion people shop online, digital marketing isn’t just an option – it’s the lifeline of modern business success. As a digital marketing consultant who’s helped countless businesses transform their online presence, I’ve seen firsthand how…
Artificial intelligence is rapidly transforming how businesses approach Facebook Ads, offering unprecedented opportunities for optimization, personalization, and automation. Whether you’re looking to enhance targeting, automate creative processes, or optimize ad spend, AI-powered tools are becoming indispensable for marketers aiming to…
Most of us are familiar with B2C email marketing. This is especially true if you shop online, because websites often ask to send emails when an order is placed. Sometimes they’ll even collect emails without an order, usually in exchange…
Finding the right users on Instagram can be a game-changer for businesses looking to discover potential customers, influencers, or even brand ambassadors. With millions of profiles, searching manually can be overwhelming. Thankfully, there are Instagram user search tools designed to…
If you’re a small business or a beginner content creator, engaging in social media is no longer an option. You want to engage efficiently using some tools, but you also need to manage your business expenses wisely during its early…
AI marketing tools are reshaping digital strategies in 2025. Here’s what you need to know: Key benefits: How to choose the right AI marketing tools: Remember: AI tools enhance human creativity, not replace it. Use them to handle data and…
LinkedIn Premium can be worth it for small business owners and marketers, but it depends on your specific needs and goals. Here’s a quick overview: Is it right for you? You should buy if you’re: You should skip if you’re:…
In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management,…
Choosing between influencer marketing and affiliate marketing? Here’s what you need to know: Quick Comparison: Aspect Influencer Marketing Affiliate Marketing Main Goal Brand awareness Sales and revenue Payment Often upfront fees Commission-based Content Control Less control, more authentic More control,…
A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here’s what you need to know: Aspect Full-Time CMO Fractional CMO Time 40+ hrs/week 15-20 hrs/month Cost $150K+/year $36K-$72K/year Focus…
Digital marketing and social media marketing are often confused, but they’re not the same thing. Here’s what you need to know: Key differences: Where they connect: Quick Comparison: Aspect Digital Marketing Social Media Marketing Channels Websites, search engines, email, apps…
As artificial intelligence keeps getting better, the way we search for information online is changing too. AI search engines are changing how we find and use information, giving us results that are more personalized, quick, and accurate than older search…
Digital marketing and affiliate marketing are two popular online strategies, but they work quite differently. Digital marketing is like being the captain of your own ship. You’re in charge of promoting your products or services across various online channels. You…
As TikTok has become more popular, its use in business has rapidly increased. And despite ongoing controversies about its potential banning in the United States, consumers and businesses show no sign of decreasing time spent or investment in the platform,…
While social media itself is a treasure trove of marketing campaigns and sales copy, social media data is an invaluable resource in and of itself. Marketing and analytics teams are increasingly often using Twitter scrapers to gather public data from…
AI voice generators are a new type of artificial intelligence software that helps streamline content creation. They allow us to reduce content production costs while maintaining a high quality of content due to the recent advancements in voice technology. In…
If you were to look at my Twitter account or receive my weekly newsletter, you will notice that I share a lot of content that I did not create. I am what you would call a content curator. By sharing…
Key Performance Indicators are the guideposts by which you design and alter your email marketing efforts, and putting an email marketing campaign into practice without developing KPIs significantly decreases your ability to achieve email marketing success. From development to evaluation…
TikTok Stories have quickly gained popularity on the platform. This feature lets users share temporary content that vanishes after 24 hours, similar to what’s available on Instagram and Snapchat. Like those platforms, TikTok’s Stories feature provides a dynamic way to…
Artificial intelligence is making it more efficient than ever to market on social media. Social media platforms, themselves, are using AI tools to continually promote and evolve their sites. Using AI, you can effectively help your marketing strategies grow and…
Given the importance of social media, companies have developed search engines that would allow you to browse through these platforms more efficiently than you could do directly in social media. With these unique search engines tapping deep into the APIs…
You probably found this blog post because you were also looking for advice on influencer strategy or specific influencer marketing examples to inspire your next TikTok or micro – influencer campaign. When I embarked on writing The Age of Influence,…
When you think of digital marketing, what do you first imagine? Do you think of shiny social media posts, with a heavy emphasis on social networks like Facebook and Instagram? Or do you think of blog posts, and a company’s…
In today’s digital age of generative AI, ensuring the authenticity and accuracy of images is more critical than ever. Whether you’re a content creator, marketer, or just a curious user, AI image detection tools can be invaluable. This blog post…
Content is the currency of digital and social media, so content creation is something that every company must do–and do a lot of. Content writing is one of the most demanding and time-consuming marketing processes that you truly can’t live…
Whether you are a podcaster or you want to analyze podcasts for advertising or guest appearance purposes, you will want to know what podcasts are popular and how certain podcasts compare in terms of popularity. These charts are useful as…
Using AI transcription software has become vital for companies of all sizes. As the name suggests, these platforms generate transcriptions and summaries of your online meetings and other video content. Brands use them to simplify their workflow and repurpose files…
As Shopify has grown, so have its offerings. While online stores were once only large enough to provide landing pages and product description pages, these platforms have begun to offer the ability to establish your online presence–and Shopify is no…
One of the most common questions I get asked from businesses is how to find influencers. If you’re hoping to take advantage of the influencer marketing trend that I write about in The Age of Influence, one of the toughest…
Have you ever used a mockup generator to see how your Facebook Ads would look like within the social media platform? These tools give you a visual representation of your promotional messages and are especially valuable if you need approval…
AI image extenders are game-changers for anyone looking to take their photos to the next level. Whether you’re a designer, a social media junkie, or just someone who loves experimenting with pictures, finding the right AI image extender can make…
Take a quick look around the Internet, and you’ll quickly notice one thing: ecommerce is everywhere. In fact, these websites are a growing source of not only opportunities to buy something but also a chance to learn. After all, content…
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Email marketing is likely something you are familiar with, whether you use it yourself, or you open your inbox to a slew of marketing messages. The reason for this is simple: email marketing has long had and continues to have…
No matter what business, you should always be on the lookout for something that is new and better. When it comes to digital marketing, this also refers to website designs. If you run your website on WordPress, having the perfect…
I have personally seen how AI has provided a ton of benefits to my own Your Digital Marketing Coach podcast. Now i want to teach YOU about the power of AI podcasting through the tools that make cutting edge technology…
Whether you are a startup about to start with email marketing for the first time, or an established company working out budget allocations, it’s important to understand email marketing cost. After all, it can be easy for us to pay…
Hashtags are vital for increasing TikTok’s visibility. Captions increase the reach of our posts, showing them to users interested in a particular topic, and hashtags can add more strategic intent to ensure our content has the highest chance of being…
Looking to improve the quality of your photos? With an AI image upscaler, you can enhance photos and other images for your social media and other platforms. Image upscalers fix various imperfections, ensuring everything you post online is of the…
I have talked about podcasting in the past, and how this oft-overlooked marketing strategy is one that should not be ignored. Podcast guesting, however, is perhaps even less discussed, but can be an extremely valuable tool in your marketing arsenal. …
While there are plenty of larger influencers who have broken their way into the market and demonstrated the value of influencer marketing, fewer people talk about micro-influencer marketing, and how micro-influencers have the ability to draw in truly engaged audiences.…
A Twitter shadowban is one of the last things you want to experience as an influencer on this platform. Receiving a ban prevents you from using some of the most relevant platform’s features. Among others, it might prevent you from…
Influencers know best how important it is to leave a good first impression. With beautiful selfies, you can grab attention, instill authority, and gain followers. Unfortunately, some photos simply turn out wrong. Imagine getting back home after a lengthy vacation…
With the ever-increasing popularity of e-commerce, it’s unsurprising that there are many platforms where people can buy and sell. Originally, most people chose to do business through a platform, such as eBay or Amazon, if they wanted to reach customers.…
Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could…
Amazon seller tools are perfect solutions for any business selling on Amazon. They streamline tasks that you would otherwise need hours to complete and provide high-quality insights for your operations. With these software tools, the sky is the limit for…
AI writing assistants are the next evolution of content generation. These nifty tools have all the functionality of AI writers and then some. With this software, you can streamline your marketing efforts, optimize content for search engines, and simplify your…
Finding that perfect Shopify theme can be tricky. Because of that, companies often use other websites as inspiration. While browsing the web, you might notice a compelling visual design. In these situations, you need to use a detector tool to…
Twitter has been an important forum for marketing for over a decade. Whether you try to jump on the latest trending stories, create your own, or employ some other strategy, Twitter is a fast-paced place to engage with customers. Depending…
Nowadays, it’s hard to execute any digital marketing tactic without the appropriate tools. With the right software, you can improve your decision-making and differentiate your strategy from your competitors. In fact, some tools allow you to see clearly what your…
Although much of the advice involving Instagram accounts focuses on follower counts and growing popularity, an Instagram shop is increasingly popular and important to use the platform to make sales. Instagram shopping is no longer reliant on links embedded in…
Making a career on YouTube is a dream for many young people. Unfortunately, selling products can be daunting early on. This is why many creators rely on ad revenue to keep them going during the initial months. Fortunately, there are YouTube…
There is a growing trend of content creators and businesses that are looking to take advantage of AI to make their content available globally through the use of AI translation. If you are considering the same, and have a YouTube…
These platforms are also fantastic for creating short summaries of longer blog posts or for instilling new life into old pieces. Although they’re still not as common as, let’s say, grammar tools, they’re slowly carving their place in the competitive…
If you built a Shopify store, you want to take every advantage to promote it. When it comes to social media, all eyes seem to be on TikTok and Instagram. Good. That means you will have less competition to market…
An AI plagiarism checker is an integral application for any business. With content being the currency of digital marketing, it is important to be able to rest assured that every piece you publish on your website or anywhere is uniquely…
Looking to do cold outreach? You can buy a random list and hope for the best, or you can pinpoint your target audience on LinkedIn and try to prospect from there as a starting point. Thankfully, a LinkedIn email finder…
Sending marketing emails at just the right time to maximize opens and click throughs can prove challenging for companies who are continually looking to optimize their marketing prowess, as there are a host of different factors at play when determining…
Ecommerce is a big business, with virtually everyone operating a business offering something or other in the way of ecommerce availability. Even though this is the case, however, ecommerce marketing strategies are not necessarily intuitive and easy to approach. I…
Looking to stand out on social media? Want to improve your personal branding, find a better job on LinkedIn or promote your products as an entrepreneur on Instagram? Having a nice profile picture can only work in your favor. With…
Whether you’re trying to attract job applicants, increase brand awareness, or boost sales, LinkedIn is an important place to start. After all, it’s the most professionally-focused social media platform, and nearly everyone is looking for information relevant to their industry.…
Running an influencer campaign is hard without the right tools. This is why many businesses introduce databases into their workflow. With this type of application geared towards indexing influencers, you can browse content creators from various niches that use different…
YouTube has long been a place where people can create awesome content and then monetize it for extra cash. However, in the past few years, top creators have been able to make enough to quit their day jobs – so…
Artificial intelligence has become an integral part of many marketers’ content strategy, but not all marketers know how to effectively leverage AI to improve SEO efforts. From learning how to improve user engagement to learning how to develop article outlines…
Running a giveaway on Facebook is an excellent way to engage your audience, increase followers, and build excitement around your brand. However, ensuring that your contest is fair and transparent is crucial to maintaining your community’s trust. That’s where Facebook…
Brand storytelling is often seen gracing the headlines of business articles, urging businesses to develop their own unique version of brand storytelling. A quick glance at a headline, however, is not usually enough to detail exactly what brand storytelling is,…
Don’t underestimate the potential value of a LinkedIn headline generator. I like to say that your LinkedIn profile is the equivalent of your professional website, representing your personal brand for anyone and everyone to see. Once someone visits your profile,…
If you want to simplify your video content creation process, consider using AI script generators. These tools are simple and easy to use, making them ideal for most content creators and businesses. What is an AI Script Generator? AI script…
What once offered discount books has become a global empire, used to sell wares as diverse as home products, car supplies, and niche interests. I am, of course, talking about Amazon. Amazon has become ubiquitous. How many of us in…
If you want to succeed on Instagram, you need full insight into relevant metrics. By utilizing Instagram analytics tools, you can learn more about competitors, your content engagement, and the viability of your long-term strategy. But before you can start…
If you’re running giveaways on Instagram, you should be using an Instagram giveaway picker. These tools allow you to randomly select winners for your giveaways, saving you time and increasing the transparency of the entire process. In this article, I’ll…
Until ChatGPT went mainstream, AI-generated content was mostly a novelty. While marketers and other niche users could leverage relatively crude algorithms for simple texts that defied the ordinary, the crafting of blogs and other long-form content was impractical. However, the…
One of the most powerful parts of your LinkedIn profile in terms of your personal branding is your LinkedIn summary. With all of the talk about ChatGPT and AI, you might be wondering if AI might be able to help…
It’s hard to imagine a business, large or small, that doesn’t engage in social media marketing. After all, social media is where we all hang out, socialize, and relax when we are online. People also often turn to social media…
As video content continues to dominate social media, Twitter has become an essential platform for creators looking to share engaging and appealing videos with their audience. Whether you’re a seasoned content creator or just starting out, having the right tools…
Gone are the days of science fiction, touching on AI as something in the distant future. Instead, the current marketing climate is filled with examples of AI, doing everything from automating social media posts to generating captions and post topics. …
Nowadays, most entrepreneurs use website builders to jumpstart their ecommerce adventure. Most of these tools are intuitive and come with a vast number of integrations and features. You can utilize them from Day 1 to create a powerful branded online…
Content marketing trends come and go, but they can be extremely helpful to increase your reach, drive engagement, and grow your audience when they are at their peak. Staying on top of trends in content marketing can make the difference…
Marketers, myself included, tend to overuse buzzwords and acronyms. While they are convenient and standard for people in the know, they can be confusing for newbies. Others might use these SEO acronyms without fully understanding the complete context of their…
AI paragraph generators are a perfect solution for entrepreneurs and marketers who want to quickly create ads, emails, and various web posts. By using these nifty programs, you can generate numerous ideas and content that can use as a rough…
Video summaries are the fastest way to consume long-form video content. Fortunately, there are tools that exist that can make it even faster! Enter the YouTube video summarizer tool, platforms which pinpoint the most important talking points within a piece…
Instagram is where influencer marketing went mainstream. With a huge base of active users that includes many types of influencers, Instagram has become a central platform for not just influencer marketing but social media marketing in general. This makes it…
As a Fractional CMO who always has to remind potential clients of the importance of email marketing, I think it is important to look at it through the lens of this question: In email marketing, what is a relationship? Your…
If you often use artificial intelligence generators, you’ve probably had to modify a few of your posts so they bypass AI text checkers. Many website owners are reluctant to publish pieces flagged as AI, which is why humanizer tools have…
How much money is a single TikTok post worth? How much should I charge brands for a sponsored video? How much money can I potentially make on TikTok? These are the questions that TikTok money calculators try to provide answers…
Happy customers are some of the best marketing experts out there. When a potential customer sees countless reviews and positive feedback, they are far more likely to give your brand or product a second look. How can you effectively leverage…
Real estate blog ideas can begin to feel stale extremely quickly. Far too many realtors recycle old ideas, or offer the same stripped-down market analyses that leave very little to compel readers to carry on reading. How, exactly, can real…
Paraphrasing tools are a perfect solution for people who are inspired by and potentially “borrow” ideas from other blogs. They can also come in handy for content creators who have several channels and like to repurpose their original pieces. What’s…
Blogs are one of the best ways to create long-form content that provides value to your audience. Unlike social media, however, promoting your blog is not quite as cut and dry. Your Twitter account markets itself, to some degree, by…
One of the challenges of social media is that the information we share frequently spreads beyond where we originally posted it. While this phenomenon is beneficial if you want something to go viral, sometimes there are situations when your social…
There are many different ways of using AI that have become popular as of late, and the AI image enhancer has become one of them. Not only can they improve your visual content, but they can also generate photos from…
Content marketing is a type of marketing in which organic content is used to draw in your target audience and encourage engagement with or purchasing from a company or brand. Content marketing is most often recognized in the form of…
Font generators are perfect solutions if you want to breathe some new life into your Facebook posts. By relying on these tools, you can change the design of your profile information and make your post captions and messages feel unique.…
Nowadays, it’s hard to imagine a successful business that doesn’t use AI-driven tools. Virtual assistants, in particular, are next-generation products that can automate various daily tasks, making them invaluable for busy managers. In this article, I’ll review the 12 best…
Twitter has become X, but it is still a social network that you should keep in mind depending on your target audience. If you’re looking to boost your brand’s engagement on Twitter, a Twitter giveaway is an easy way to…
If you are familiar with the concept of a blog, then you know that a blog is made to be read. A successful blog is one that is read consistently, and regarded as an authority, or a reliable standby. Unfortunately,…
Looking to build your online store on WordPress? One of the WordPress ecommerce themes that I will detail below is exactly what you need to get the job done. Premade WordPress eCommerce themes are the best way to quickly create…
When we talk about artificial intelligence software, we usually focus on tools that help you generate content, analyze real-time data, or make market predictions. However, we almost never mention the AI voice changer in that conversation. The way I see…
Having accurate transcripts is vital for boosting your video marketing efforts. Having subtitles for your video are vital for grabbing the attention of people with hearing impairment. They also assist foreign-born viewers who might not understand everything you say. In…
The celebrity status of influencers on social media platforms has been used for many years to cater to audience sizes from large to small. Before celebrity influencers were commonly seen on social media platforms, smaller influencers (now called micro influencers)…
If you’re a podcaster and haven’t been creating transcripts, you should definitely consider implementing transcript generators into your workflow. These tools allow you to repurpose content and reach a wider audience and, given that they’re free, they won’t drain your…
It seems as though just about everyone is using TikTok, from your child’s 4th grade friends, to your grandmother with an eye for viral cleaning tips. Although there are plenty of people using the app, becoming a TikTok influencer is…
Instagram success is not a simple matter of gaining followers and garnering a few likes and shares. Instagram is first and foremost a content-driven platform, which makes it essential to create content that compels engagement and involvement, and keeps you…
Instagram follower exporter tools are a category of simple apps that can help your social media marketing campaigns. While they aren’t as intuitive and comprehensive as full SMM platforms, they still serve a specific function. As the name implies, they…
Artificial intelligence has become a somewhat common ingredient of SMM tools. Through AI, you can easily generate posts, track relevant data, and even predict future performance. In this article, I’ll go through some of the best AI social media software…
Creating content for social media is both an art and a science. Science dictates the metrics of social media content strategy, while art dictates the efficacy of visual content, and drives the need for high-quality content that is structured, organized,…
Nowadays there are lots of tools with LinkedIn messaging automation features. These programs range from simple scraping to outreach features, helping you find contacts and send bulk messages to prospects’ inboxes. Some of them also include AI content generation, which…
Voice AI technology has progressed immensely in the last few years. Nowadays, entrepreneurs can utilize a wide variety of tools to generate a computer-generated voice for their brand. Whether we’re talking about cloning or text-to-speech features, you can use these…
Although Facebook is social media, running Facebook ads is an exercise in paid media. This means that your activities all come down to measuring dollars and cents, clicks and conversions, budget and ultimately ROI. While the Facebook Ads Manager gives…
Blogger outreach campaigns may initially seem complicated, but they are a common form of marketing that can take your next campaign to the next level in terms of audience reach, engagement, and even future campaign development. So what exactly is…
Fake tweet generators are powerful yet simple programs that allow users to create fake tweets. With these tools, you can alter any element of a post, including views, text, images, likes, retweets, and comment numbers. The tools generate an image…
There’s nothing worse than seeing a watermark on an image or video. Although these visual aids play a crucial role in protecting content from misuse and plagiarism, they also ruin the media for anyone who lays eyes on it should…
If you have set foot anywhere near a social media site, you are likely at least somewhat familiar with the term “influencer.” Knowing exactly what that entails, what it means, and what it looks like in action is not always…
Social media has become a huge force in modern marketing. This is unsurprising when you consider that the average American spends significant time on social media networks each day, making social media a more important forum than ever. In fact,…
Off-page SEO is one of the most important aspects of a successful SEO strategy. It’s all about building links and improving your online reputation. You can do many things to improve your off-page SEO; in this post, we will outline…
Using AI-generated Instagram posts is a fantastic way to save money and time. With the right software, you can create captions and images within seconds, thus streamlining your social media creation. On top of that, many of these tools also…
There’s little question that people love YouTube. After all, the platform has developed from a small website famous for cat videos and juvenile pranks into one of the largest social networks in the world. And along with this evolution, YouTube…
We’ve known for a long time that content is king in marketing, in whatever form it takes; however, of all of the major digital content forms (text, audio, photo, video), video has become the most popular (especially in its short-form…
These days, it seems like everyone wants to be or be called a content creator. Especially for the younger generations, being in the spotlight is well worth the time and effort of posting content on social media. At the same…
AI videos are enjoying an increase in use from companies of all sizes, in all markets. Although AI content is often discussed from the perspective of entertainment and individual social media use, artificial intelligence is immensely useful in developing videos…
While there are many ecommerce platforms such as Shopify that exist, but what do you do if you want to maintain your WordPress site and simply add or augment its ecommerce functionality? The beauty of WordPress’s extensible architecture is that…
Whether you have social media accounts for one brand or many, the process of posting regularly can quickly get overwhelming. Most social media managers must also create content and oversee the strategy, making the management of social networks difficult and…
As a site owner, you want people to visit your website. After all, you’re putting a lot of time, energy, and money into running it. And for most of us, our websites are part of our business. So getting an…
You already know that WordPress is the biggest, most popular content management system in the world. You should also know that there are many tools that exist specifically to increase its basic functionality that we call plugins. What you might…
Especially if you’re starting out with email marketing, it’s hard to justify paying a bunch of money for something that you are unsure will pay off. After all, there are a lot of competing email marketing products out there, and…
TikTok trends seem to pop up everywhere. Even if you are not a frequenter of the social media platform, you have likely run across the latest TikTok trend on other platforms like Instagram and YouTube. Despite the amount of time…
Nowadays, the majority of SaaS tools that business ues for marketing rely on AI and ML. People often use these two terms interchangeably, although they are very different in nature. Specifically, machine learning is a subset of artificial intelligence, which…
Videos are great for generating traffic, converting visitors into customers, and increasing engagement with your audience. They can also help you build authority, increase conversions, and even make money. But without a plan, the time and effort that you’ve spent…
Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have…
TikTok is a short-form video-sharing app that took over social media platforms in what has felt like a storm, going from a relatively unknown app, to one that dominates numerous industries. Unlike many other platforms that allow you to share…
AI content assistants have become so common that you can find them in just about any popular software. Among others, this feature is integrated into popular messaging and email apps, making your business communication and content creation that much easier.…
A discussion of TikTok would not truly be complete without a look into the way the social media platform makes ecommerce possible. Although TikTok is certainly no stranger to children and teenagers, using TikTok for business is also a commonplace…
Instagram has long been a place to share your ideas through pictures and, more recently, videos and Instagram Reels. With success, it has become harder and harder to get your content noticed. As with websites, on Instagram, you need to…
Whether you run a website or post extensively on social media, it’s important to make sure that your images are indexed. One reason for this is that images are as much a part of your site or your social media…
I’ve discussed artificial intelligence and its relation to marketing as a whole, but there are certain uses that have their unique pros and cons. An AI-driven email marketing strategy is one such area, with a slew of pros that can…
Have you ever tried to sell a product using a video? Maybe you’ve seen some of those “how-to” videos where someone shows you how to cook a dish or clean a house. These kinds of videos work because they show…
No matter what kinds of videos you watch on YouTube, most of them need to compete with other videos in the algorithm. Like a regular search engine, YouTube serves up relevant videos based on keyword search. But unlike a regular…
One of the best ways to speed up your video creation process is by using AI-powered tools. With these programs, you can create incredible content in just a fraction of the time you would need otherwise. Even better, you don’t…
These days, social media marketing is incredibly important. After all, most young people spend significant amounts of time on social media networks. In order to make our social media marketing more effective, it is necessary to try to find any…
TikTok is just about everywhere, from your 10-year-old niece to your 80-year-old grandmother. The social media platform has truly taken the world by storm, and there is no shortage of video ideas to draw in even the least experienced social…
You already have a social media strategy, right? Well, no matter how well-tuned your strategy is, it’s always critical for you to pivot that social media marketing strategy as time goes by. After all, social media is always evolving, your…
There’s no denying it: Right now, the real estate market is tight. With relatively few homes available and high mortgage rates, it’s easy to feel like you’re spinning your wheels getting clients. However, like most other businesses, marketing is an…
AI video enhancing tools are a fantastic option for any business wanting to produce the highest quality video content that they can. The software provides enormous value to bigger blogs and social media influencers who want to simplify their content…
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand…
Algorithms are often top of mind for marketers intent on reaching their target audience. Although learning Google search practices is often a simple matter of engaging standard SEO practices, other platforms are not quite as straightforward–including TikTok. Although there are…
Let’s face it: blogging isn’t always easy. In an age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and…
Like any other type of content nowadays, Instagram captions can be generated with AI tools. Most of these apps are part of larger platforms, allowing you to create all sorts of content on top of social media posts. In this…
Video marketing is one of those strategies that most companies have under-invested in despite its many business benefits. It’s been growing in popularity for years and, with the immense popularity of TikTok, doesn’t seem to be slowing down anytime soon.…
After reading these SEO statistics, you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have consumed content over the years, from consuming more video content, from smartphone users making most…
Most e-commerce sites let a lot of sales fly out the window. Although plenty of people browse and complete their purchases, there’s also a large number of abandoned carts each day. And unlike brick-and-mortar stores, it’s easy to abandon multiple…
Artificial intelligence has seen a surge in recent years, both in terms of popularity and in terms of success; while AI was once something in science fiction, it has become an invaluable aspect of business. As it has grown and…
Video has gone corporate. Or, more specifically, video has returned to its corporate roots. What do I mean by this? Originally, a video was very expensive to produce, requiring costly cameras, film, and dark rooms. The term “cutting room floor”…
Understanding the latest social media marketing statistics and the general social media landscape is critical to your marketing success today. Why? As marketers, we know that brand growth is a numbers game. Even with brand awareness, there’s a number that…
With influencer marketing and the creator economy in all its forms being as popular as ever, many companies and agencies are looking to collaborate with content creator talent. After all, the right influencer can dramatically increase sales and exposure for…
With an AI YouTube video maker, you can create incredible posts for your website and social media. These tools can cut down your daily video production by several hours allowing you to focus on other, more profitable activities. Is It…
Almost everyone in social media can agree on one thing: Facebook is the king of social platforms. There are a lot of reasons for this, of course, and these Facebook statistics will tell a compelling story of its value for…
Nowadays, there are lots of incredible website builders tailor-made for small businesses. In fact, even the larger platforms offer specialized plans for smaller shops, barely charging anything for basic functions. In this article, we’ll review the 15 best Ecommerce platforms…
If you’re looking to create a new business website, or even if you want to update your current WordPress one, you should definitely consider using a WordPress AI website builder. These programs utilize artificial intelligence and machine learning to hasten…
A lot of ink has been spilled over the value of advertising on social media platforms like Facebook & Twitter, Instagram, and, even the newest of shiny objects, TikTok. After all, these are among the largest online forums for social…
Computer-aided photography and retouching is not a new concept, especially on Instagram. In fact, the ability to both share photos and do innovative things with them is one factor that made Instagram wildly popular. However, just as with writing, the…
Video to text AI tools are among the most popular generative AI solutions today. This category of software is perfect for teams and collaboration, as it creates transcripts from long meetings and other audio/video content. Among others, these tools can…
Most of us remember when AI was primitive, and any form of creativity from computers was a pipe dream. However, over the last year and a half, AI has become a major player in content marketing. In fact, generative AI…
Most marketers I know, myself included, utilize at least one AI email tool for their daily operations. This software category is perfect for marketing and sales teams, making outreach that much smoother. However, these tools are also fantastic for customer…
As we review the video marketing statistics below, you will see that video is a marketing tool that you cannot ignore if you want to market online. You’ll soon be wondering why you aren’t using videos to give your video…
Believe it or not, an increasing number of people are beginning to use the power of AI to enhance their LinkedIn profile photo. These AI LinkedIn headshot tools help you make improvements on your current existing photo and leave a…
Data scraping from websites has become an increasingly integral part of the marketing process. No matter what sort of data you need to extrapolate for your internal processes, there are a growing number of tools that can help you do…
There are tons of blog posts out there about Instagram statistics for 2025. I don’t intend to add to the noise, but I think that there is some data that is important for every marketer to understand to maximize their…
Would you like to work harder or work smarter? I’m assuming the latter, and if that’s you, it’s time to open your eyes to the latest AI-driven video makers which can help simplify your content creation process. With them, you…
While TikTok continues to grow in influence, and Meta is tinkering with making Instagram more “TikTok-like,” Facebook continues to be the number one platform used by an audience of older generations that simply cannot be ignored by any brand targeting…
Let me tell you a true story about me and podcasting. I have had a podcast since 2013, but as I indicate in my own Episode 140, Want to Excel at Social Media Marketing? You Need to be an Active…
Successful content marketing requires a lot more than just creating content and posting it. While doing this might seem fun and creative, you’ll miss out on a lot of opportunities to get the best results. In fact, you might even…
The process of AI generation always starts with textual instructions. Your ability to create quality outputs is usually predicated on whether or not you can create detailed prompts to feed software. With enough information, AI-powered tools can generate much better…
Anyone that is involved in digital, content, influencer and/or social media marketing tend to be busy people. Between social media, emails, Slack conversations, internal as well as client meetings, phone calls, webinars, conferences, and on top of that creating the…
Have you seen those TikTok videos that feature voices that probably didn’t come from the content creator? They are probably using a TkTok voice generator, a handy tool that leverages AI that can make your shortform videos all the more…
Given that AI technology is widely used for images and other visuals materials, it isn’t surprising that companies also offer AI thumbnail generators for YouTube videos. These nifty tools are tailor-made for the social network, boosting your engagement and reducing…
Every business needs to have a social media presence because of the popularity of social media. Consider this: a whopping 57% of the world’s population (nearly 4.5 Billion and counting) have an active social media account. When you consider that…
Do you sometimes have trouble thinking about what to publish on Facebook, whether it is your business page or your personal profile? Join the club. That’s why I am a huge fan of generative AI, and these free AI Facebook…
Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your lead-generation…
If you’re not using social listening tools as part of your social media monitoring efforts, your brand might be literally deaf. An important part of social media and digital marketing is knowing where your brand stands at any one time…
Every SEO tool has a blog post about this subject, but to give you an example of my own SEO competitive analysis, I wanted to write a post that doesn’t go into nearly as much detail as I assume you…
Wondering who has the most followers on TikTok? Not only will I answer that question, but I will introduce you to what makes them famous and give you a teaser TikTok video for each one of them, so keep reading!…
No matter what kind of website you have, SEO is a multifaceted discipline. It often involves blogs and other web copy that are optimized for keywords, images with the perfect tags and meta descriptions, and even video that’s competitive on…
Although Twitter has been around for a long time, there are always newcomers. Not only do people get older and want to try something new, but Twitter is a great place to talk about hobbies, news events, and much more.…
No matter what your business sells, the chances are that you have a presence on Facebook. After all, despite competition from other platforms, Facebook is still a major place to see and be seen. Especially when you consider that people…
These days, content marketing is a major force in the quest to drive sales. In fact, in the current environment, content is the currency of digital and social media marketing. Illustrating this point, the Content Marketing Institute found that 70%…
Nowadays, many eCommerce builders come with free plans tailor-made for small businesses and single entrepreneurs. With this software, young enthusiasts can create their first commercial site and start selling online without having to incur major monthly costs. In fact, some…
If you are managing multiple social media platforms, having a single social media marketing dashboard from which to manage and analyze your campaigns and posts across several different social channels is critical for success. The name for this tool is…
One of the most cost-effective ways to market your business is through email. This has been true for a long time, and it’s one reason why even small businesses have started sending out promotional emails. Not only that, but basic…
If you’ve been following my blog, you’re well aware of my fascination with artificial intelligence software. This tool type is the future of content creation and marketing, allowing teams to create just about anything from amazing blog posts to realistic…
YouTube has come a long way from the days of cute cat videos. In fact, though it was once a platform for everyday people to share their talents, YouTube has now become a major commercial enterprise. Even your everyday creators…
Staying at the top of your game on social media can be difficult these days. Pay-to-play has become a major part of the social media scene, making it necessary to buy advertising on social channels. We must also post organic…
Twitter has become a powerful tool for marketers. It’s a great way to connect with new customers, build relationships with existing ones, and get noticed by influencers. But how do you make sense of all the data Twitter gives you?…
AI text generators have taken the world by storm. Some will argue that they make you a better copywriter, while others have argued that it’s impossible to detect what is human-generated and what is AI-generated. You will have to be…
Despite the fact that Facebook isn’t as cool as it used to be, it’s still important to know how to create a group on Facebook. Perhaps the biggest reason for this is that building a community around your brand is…
I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social media optimized and SEO friendly. My goal in sharing is also to help you convert…
AI video generators are a tool category I’ve been experimenting with as of late. While there are many potential use-case scenarios for them, they can play an impactful role in educational video and any use case scenario where stock video…
Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Even a few short years ago, Pinterest was a relatively unknown social media network. Why? Because it had a niche: young women with disposable income. It…
If you’ve been experiment with Generative AI tools like ChatGPT or Google Bard, you probably already understand the power of AI to help you take ideas and build content from them. Maybe you have used them like a search engine,…
These days, making money on YouTube has a lot of appeal. After all, a lot of people think that top YouTubers can spend just a few hours a day creating content, then rake in a fortune. The truth is that…
Before Elon Musk bought Twitter and made significant changes to their app ecosystem, there used to be a plethora of Twitter clients, third-party apps devoted solely to allowing its users to consume tweets. Some of these clients or apps were…
As an “oldie but goodie” social network, it’s easy to take Twitter for granted. In recent years, the network has hosted heads of state, journalists, creatives, and ordinary people. However, nowadays it’s more than just a good place to hang…
Since the emergence of Generative AI, I have been on a mission to find all of the amazing AI tools for marketing that exist and see which ones I can work into my own marketing processes as well as those…
Should you or shouldn’t you? We’re talking about pressing that Facebook Boost Post button. It might appear like a quick remedy to the “wasting time posting content that gets low to no engagement” problem. Especially when you are starting out…
As algorithms and common practices change, so too does how to reach your target audience. In spite of all of the changes that have occurred in recent years regarding how Instagram works, and how brands and companies can reach their…
If you have tried ChatGPT and given it a prompt to answer a question for you, you have already experienced the power of an AI content generator. The content it generates will solely be based on how you instruct the…
You probably know this by now, but TikTok continues to be the hottest place to see and be seen among Generation Z. In fact, this platform has one of the youngest user bases among social media sites. One reason for…
When we talk about AI in marketing, we tend to focus on textual content creation in the form of generative AI. We all know about the time saved and efficiency gained by using these tools to create blog posts, ad…
Video is an integral part of marketing overall. This is unsurprising because consumers love video and spend more time on it than they would a print or other visual ad. In fact, as you’ll increasingly find, brands that don’t do…
Generative AI is pushing the boundaries of what we are able to create using sophisticated artificial intelligence tools. Another type of content we can create is video using text-to-video AI tools. These tools allow us to create digital video content…
Whether you are looking to start a new blog or looking for some ideas on what to write your next blog post about, it’s always a great idea to look around and be inspired by some of the great blog…
There’s no question that people love Instagram. Its ubiquity has made published photographers of many people, and now everyone is sharing their daily lives. At the same time, businesses have found that Instagram for business can be very effective at…
Long gone are the days in which Pinterest was used primarily as a way for people to save images and articles to cover their interests and provide inspiration. Instead, Pinterest is now used as a way to encourage more followers,…
Networking is vital for virtually all professions, but real estate is uniquely matched to networking, as so much of real estate work is tied to making connections, building relationships, and managing those relationships over time. While plenty can be said…
Right now, the hottest topic in content marketing is AI. This is no surprise when you consider that AI tools are brand-new technological toys on the market. Furthermore, there is an army of writers and editors who feel that their…
Before there were Instagram and TikTok influencers, there were mommy and food bloggers. In the early days of social media, and actually, before social media, entrepreneurs that wanted to make money online often started blogging, and many success stories have…
By now, most of us are used to the idea of influencer marketing. After all, this marketing method has proven itself to be very effective at connecting with customers. So much so, in fact, that influencer marketing has reduced the…
I’ve talked a lot lately about the importance of content marketing. After all, Besides straight-up advertising, this is one of the most effective ways to build leads and increase sales. However, an important part of content marketing is the creation…
As business owners, one of the most important things we do is promote our business. After all, if we don’t have customers, sooner or later we won’t have a business either. However, small businesses don’t need to spend the kind…
Social media contests are one of the greatest and most effective ways to increase engagement and get your name out there. Knowing the best social media giveaway ideas is not always quite so easy, however, as releasing a rapid-fire series…
No matter the length, it’s clear that video is a very popular form of content. In addition, the video medium is highly versatile for content creators. Depending on your platform, interests, and goals, you can make dynamic content like tutorials,…
Although a few social networks like Facebook and LinkedIn assume that you’ll use your actual name, many of the others encourage you to create an alias for yourself. For instance, YouTube and Instagram expect that you’ll use something Creative as…
If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of a sudden, I realized that it was saving the…
These days, it isn’t enough to crank out a bunch of branded content, put it on the Internet, and hope for the best. There’s too much competition in almost every industry and across major keywords for websites to perform well…
If you want to talk about the exchange of ideas in real-time online, Twitter is one of the oldest still-operating forums where this can happen. In fact, Twitter has historically been one of the most diverse discussion forums around, because…
While social media was once a groundbreaking frontier, it has become so thoroughly entrenched in how we go about our personal and professional lives, that it can be difficult to be heard above the noise. This is especially true for…
If you are an ecommerce brand, having an Amazon marketing strategy is not an option. Ever since the debut of the e-commerce giant almost 30 years ago, Amazon has been a popular destination for online shopping. Even when you mostly…
AI content creation is the latest wave of the AI revolution that will undoubtedly make you more efficient – and better – in your marketing efforts. After all, one of the best ways to increase marketing efficiency is undoubtedly the…
LinkedIn can be a powerful tool in your arsenal. Rather than focusing on personal connections, like most social media sites, LinkedIn’s designation as a professional network makes it a highly varied tool to increase your reach and make connections. Using…
In the last few years, eCommerce businesses have slowly started implementing artificial intelligence into their daily operations. Online retailers nowadays use various AI in ecommerce tools to improve customer experience, detect fraud, optimize prices, and create ads. Most importantly, machine…
Is your LinkedIn account restricted? You’re not alone! A look through the comments of this post will give you an idea as to the issues that others like you are facing. In fact, I often get emails from readers of…
If you are in a B2B industry, then you know that LinkedIn is a critical source of leads. These LinkedIn statistics hint at the treasure trove that LinkedIn can be for those that work in a lead generation role: This…
These days, AI content is highly controversial. On the one hand, there are a lot of companies and agencies who believe in fully adopting AI for all types of written content. For these AI fans, there are few or no…
I originally wrote this blog post when there was a weird loophole that had tons of Facebook Events invitations flooding my inbox. Since then, I have been in better control of what I perceive to be Facebook spam messages, but…
Similar to other digital marketing tasks, AI-powered technology is already having a major impact on video creation and editing. These types of video editor software tools can automate various processes that would previously take you hours upon hours to finish.…
Twitter is entering a new era after its acquisition by Elon Musk, but despite the promises of banning nobody and adhering to free speech, various restrictions continue to be placed on Elon Musk’s platform as we speak. Now that Twitter…
Over the years, Google’s algorithms have become incredibly sophisticated. Gone are the days when you could reach the top of search engine rankings by simply stuffing your content with relevant keywords. Nowadays, you can’t make an impact without an actionable…
Artificial intelligence has allowed us the freedom to create content in many ways. While I would never recommend you write a blog post using AI, short bits of content are actually more suited to using AI. Why? Because when you…
As my children are now of the high school age, and they themselves are starting to create their own LinkedIn profiles, I continue to be surprised by the very few number of people that are on the platform. While I…
The never-ending question of quality vs quantity of Twitter Followers is similar to the argument of how many people you should connect with on LinkedIn or “friend” on any of the social media platforms. Without enough connections on LinkedIn, you…
This topic is important for influencers who want to better leverage or bloggers who want to become YouTubers. We hear so many stories of so many people making money off of YouTube that it begs the question: How much can…
On Facebook, Twitter, and other social networks, it is very easy to “unfriend” someone. For some reason it is very difficult to figure out how to delete connections on LinkedIn. If you think about it, LinkedIn was originally intended to…
If you have been on the popular social media platform as an advertising entity for any length of time, you have likely heard of the existence of a massive library of the ads currently being run across the different Meta…
Twitter is a platform with lots of messages that go back and forth every day. Sometimes, the messages are a friendly debate on a hot topic, while in other situations, it’s a brand-related discussion or simply people sharing their thoughts.…
Let’s face it: content marketing is hard. Every business, from decades-old establishments to enthusiastic startups, are all fighting for the attention of their audience online to grow their businesses. Original, engaging content is in demand more than ever before, and…
It goes without saying that video is an increasingly highly valuable area of content marketing. That this is true isn’t surprising: people love to be shown how to do cool things, they can watch videos while enjoying a hobby, and…
Create the Content Brief and Outline
Looking for the best infographic maker? You’re not alone. We all know that infographics are a power tool for content marketing, social media marketing, and even blogger outreach to enhance our SEO backlink building efforts. That’s why infographics are so…
One of the biggest questions that people ask when times are hard or when they want to boost their income is how they can make more money online. After all, in the age of high-speed internet and side hustles, it’s…
These days, TikTok is taking the world by storm. Not only is the network growing quickly, but it’s also controversial because governments all over the world are concerned about its influence. However, as marketers, we understand that this network is…
No matter what industry your business is in, it’s critical that you have some form of a website. After all, websites are one of the best ways to introduce yourself to potential customers, spread brand messages, and distinguish yourself from…
On YouTube, one of the hottest new features is Shorts. This is unsurprising when you consider that industry trends are in the direction of shorter videos. Although short videos have been around for a long time in the form of…
Most of us can agree on one thing when it comes to social media marketing or digital marketing in general: Facebook has the largest reach. Unfortunately, Facebook’s massive reach means that it can often be harder to navigate for users…
As the owner of a Shopify store, the chances are you’re focused on the growth of your business. However, one of the biggest obstacles is your competition. No matter how good your products are, somebody else is trying to convince…
One of the biggest trends in content marketing these days that also intersects influencer marketing is user-generated content (UGC). This stands in contrast to the marketing scene even a decade ago, when brands generally preferred to completely control the narrative.…
Those of us who are into content marketing are reminded of the old saying, “It’s a jungle out there.” After all, we have to compete with other marketers and brands for our customer’s attention. Maybe it wouldn’t be so bad…
While most of us are used to making videos for YouTube, Shorts are much newer. Primarily a response to other platforms with their short-format videos, these pieces of content are intended for people to enjoy and then school on by.…
For many years, Twitter has been an excellent tool for marketers. After all, it’s older than many of the other networks. But more importantly, Twitter is one of those places where people all over the world can broadcast their thoughts…
With influencer marketing becoming so important to the growth of brands, it’s natural that marketers want to find influencers more easily. After all, influencer discovery is one of the more difficult aspects of the business and a searchable database is…
There’s no question that TikTok remains popular, despite all the controversy. And, it is increasingly a critical forum to reach the younger generations. However, you can produce all the content that you want, and it will have minimal impact if…
With social media marketing now in its second decade, marketers are always trying to see if there are better social media management tools out there. After all, with all the changes that go on in social media marketing, you would…
It used to be that getting verified on Twitter was important for your credibility for your profile there. Verification meant that Twitter, and the general public, knew that you were who you say you were, rather than (potentially) an imposter.…
As content creators and marketers, we should all be focused on the quality of our content. After all, poor-quality content is unlikely to receive the quantity and type of engagement that we need. And of course, it is that engagement…
As nearly everyone in our industry knows, video marketing is hot. Really hot. In fact, video marketing has been slowly taking over multiple social networks due to its overwhelming popularity. Although at one time it was expensive to produce, nowadays,…
All of the podcasting statistics point to the continued growth in the industry. More and more businesses and entrepreneurs are launching podcasts. Whether you are planning a new podcast or want to grow your current one, I created this list…
Whether you create TikTok videos for fun, as an influencer, or on behalf of a brand, chances are that you worry about your hard work getting stolen by bad actors. Add to that the increased emphasis on authenticity within the…
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if…
These days, most of us have favorite content creators that we follow on a regular basis. These might be on Instagram, YouTube, or TikTok. Those of us who are into the business scene may even follow some creators on LinkedIn…
When it comes to content marketing, there is no question that it has a very high ROI for most companies. It’s also one of the best ways to invite your target audience to interact with your brand. However, it’s also…
TikTok is home to some of the most compelling trends that have popped up on social media platforms in the past few years, and photo editing trends are no different. Whether you are a teenager hopping on your phone or…
Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can make my life easier? After all, the work involved in influencer identification alone could require a tremendous amount of time, especially once…
These days, short-form video is very popular. The advent of TikTok, Instagram Reelz, and other changes in the marketing industry means that video is hotter than ever. And this trend has transitioned to the marketing world, as well. These days,…
While podcasting has always been seen as a niche tool which may or may not be relevant from a marketing perspective, with every year we see more and more content creators and brands leveraging podcasting for business. I also have…
If you’re a professional or represent a B2B brand, chances are LinkedIn is important to your job effectiveness. After all, LinkedIn is the place to see and be seen by businesspeople. Recruiters, job seekers, sales professionals, and marketers all need…
A discussion of social media is no longer complete without a substantial mention of TikTok. Emerging on the scene only a few short years ago, TikTok has exploded, and become a powerhouse of a social media app used by companies,…
If you’re looking for the blogging statistics to help you improve your content marketing, you’ve come to the right place! Blogs are increasing in popularity with businesses because blogging is increasingly critical to marketing success and it gives your brand…
Whether you’re a TikTok newcomer or can’t live without the platform, you probably want to know who’s “TikTok famous.” After all, social media is a great place to share your talents without the challenges of traditional publishing or hiring. But…
It’s been predicted that there would be an end to email one day, but so far, email is still going strong a decade after that famous prediction was made by Sheryl Sandberg of Facebook. Social media may have caught up…
Whether you’re a professional who makes videos as part of your work, an amateur YouTuber, or even just a viewer, viral videos are often lots of fun. As a professional or a YouTuber, having your videos go viral can be…
No matter what type of content you produce on TikTok, you always want to reach as many users as possible. After all, TikTok is the home of viral challenges and other wildly popular content. One reason that young people love…
Social media is no longer new. Think about it: it’s been 39 years since the official birthday of the Internet on January 1, 1983, and roughly 25 years since the first recognizable online social media site, Six Degrees, was launched…
Pinterest is a mysterious place if you’re not active on it. However, once you realize that it is more of a search engine and a site and product discovery platform rather than just another one of those social media platforms,…
Looking to shake things up with your LinkedIn marketing? Have you tried launching a poll there recently? One of the best ways to find out what people think in terms of your company, products and services is a poll. Specifically,…
Why is investing in the best email marketing software tool for your company important? I always say that you need to meet the digital user where they are, which includes meeting them via social, search engines, or email. Your choice…
Influencer marketing has evolved into one of the most powerful tools in the digital marketing arsenal, delivering impressive ROI for brands across industries. If you’re looking to harness this power, the definitive book on influencer marketing that I wrote, The…
Looking to optimize your LinkedIn profile? You can learn A LOT by spending a little time analyzing some of the compelling LinkedIn summary examples that some of its users have uploaded. It’s one thing to hear about the importance of…
Do a search for Twitter tools, and you’ll find a plethora of apps to use. If you do the same for LinkedIn tools, you simply don’t have the same ecosystem. Why, you ask? LinkedIn is infamous in the social media…
Let’s just come out and say it: people love when their content goes viral. Whether the content was funny, inspirational, thought-provoking, or just plain good, only the best goes viral. At the center of all viral social media posts is…
These days, many brands that want to reach GenZ are turning to TikTok for content marketing. And the ones that haven’t are probably considering it. One reason for this is that, as a heap of analytics data has demonstrated, TikTok…
Increasingly, LinkedIn is an important marketplace for professionals of all types. What once was primarily a job-seeking site is now a place to see and be seen, catch up with industry news, and congratulate friends and colleagues for their recent…
As TikTok grows, both as a social network and a place to do marketing, careful management of your account is more important than ever. In fact, while TikTok may have once been a place to test out strategies, it’s now…
There’s no question that TikTok is a major trend, especially with young people. In fact, more than with many other networks, TikTok is making big tech CEOs in Silicon Valley lose sleep. This relatively young and fast-growing social networking platform…
LinkedIn is a paradise for many types of business professionals, and if you are not finding success on the platform, it might just come down to your personal branding as manifested in your LinkedIn profile. I hope to inspire you…
Facebook is something that nearly everyone has. What once was a niche product for college students is now so popular that it has billions of members. However, along with that high number of members comes a high level of competition.…
Whether you are a solopreneur or run a marketing department in a large company, you’ll quickly find that customers love email. While this may surprise you, especially if you get a lot of marketing emails that just go into the…
So who exactly are the top Instagram influencers today? And what can we learn from them? There’s no question that being an influencer can be very competitive, especially in popular niches. Fortunately, both marketers and influencers alike can learn from…
The coronavirus pandemic has shown us the need for content marketing hasn’t gone away. If anything, content marketing efforts have only become more important as more people spend more time online searching for more information–often in the form of visual…
Hot as influencer marketing is these days, it’s easy to wonder: how much do Instagram influencers actually make? After all, the industry as a whole makes billions of dollars each year. While some influencers are household names and thus celebrities,…
If you want to invest in influencer marketing and you sell product on Amazon, it is only natural that you would want to work with an influencer who is an Amazon affiliate. Recently, Amazon introduced their own Amazon Influencer Program…
Have you ever wondered how to become an influencer, whether it is to get free products from the brands that you love or to launch a speaking career in your industry? You’re not alone. With influencer marketing becoming such an…
These days, video is an increasingly valuable part of most brands’ advertising and marketing efforts. Whether you’re doing a video for content marketing, customer education, or overall PR, brand video is increasingly important for building relationships with existing customers and…
For some companies, the concept of giving some marketing control to customers seems frightening. After all, it’s easy to imagine a disgruntled customer badmouthing your company because they didn’t like your return policy. However, along with upset customers, there are…
By now, almost everyone in marketing knows the importance of influencers and developing an effective influencer marketing strategy. A recent take on the use of opinion leaders and celebrities to sell goods and services, a quality influencer program is a…
Facebook Messenger has been around as a standalone app for sometime, but leveraging Facebook Messenger marketing is still a relative newcomer in social media marketing. After all, for many years after Facebook first launched, even your friends had to go…
When it comes to personal branding on LinkedIn, headlines are everything. They’re how you get noticed online. They’re how you make yourself memorable. And they’re how you build trust with potential clients. In order to create killer LinkedIn headings, you…
Wait: You’re investing lots of $$$ in Facebook Ads but you’ve never considered promoted tweets through Twitter advertising? If this is you and you want to know what you might be missing out on, keep reading! No matter what kind…
TikTok has proved that it is here to stay, so it’s now or never for brands to get on board if you are eager to reach younger generations. Of all of the social networks, TikTok’s unique culture and functionality make…
If you have been building your online presence for long enough, chances are that you have quite a following. People love your content, have fun sharing it with other people, and take your suggestions seriously. Now, brands are asking you…
Before we talk about what is a sphere of influence and why its critical for many in business, let me first give you a short history lesson to provide you a useful analogy. If you’re old enough to have lived…
Do you own a small business that you’re trying to grow? For nearly all small businesses, a modern marketing strategy is essential. And part of a modern strategy should always be social media, especially because of its value for local…
One of the challenges we marketers face is legal compliance, and the influencer marketing industry is no different. One report suggests that FTC influencer guidelines are violated by 93% of social media endorsements. Unfortunately, the burden of FTC compliance falls on…
Like many others who come to this blog, you may be wondering what the content marketing definition is and how it can help your bottom line. In a nutshell, content marketing is the process of creating valuable content and sharing…
If you’re new to SEO or want a refresher on the basics, this SEO beginner guide is for you. We’ll cover the SEO essentials in this complete guide to SEO basics, everything from how to do keyword research to ways…
When I was writing The Age of Influence, I realized that there had to be a different way of categorizing the types of influencers that existed other than mere followers. More followers doesn’t simply equate to larger influence. That’s why…
LinkedIn has come a long way from the days of being a job search site. Nowadays, it’s a good place to see and be seen, exchange ideas, and build businesses. Of course, building a business on LinkedIn requires a lot…
Is influencer marketing pricing as easy as simply finding your influencer and using an Instagram influencer calculator to calculate how much you should pay them? If only influencer marketing was that simple! Nobody questions the value of influencer marketing these…
As important as Twitter marketing may be, there’s no such thing as content that will automatically be seen by everyone. In fact, one of the weaknesses of Twitter is that it’s easy for things to get lost because of the…
One of the major principles of social media marketing is that you need to post consistently. By doing this, you keep people interested in what you have to say while building and retaining relationships with your followers. However, this isn’t…
Do you ever feel like you’re speaking to a brick wall when you try to communicate with your customers? That’s because without a defined brand voice, your marketing and communications will be inconsistent, and customers will have a hard time…
No matter why you are on Instagram, at some point engagement becomes king. Individual members who don’t do advertising probably value engagement because it means that other people appreciate their content. Pictures are meant to be enjoyed, even if it’s…
No matter how much social media, in general, has changed, one thing has been the same for a long time: Twitter is an important source of information and a place to exchange ideas worldwide. In addition, we marketers and corporate…
One of the great maxims of our culture is that nothing stays the same. Trends are a part of life, whether it’s fashion, communications, or even architecture. People even talk about trends, especially as they impact everyday life. And, in…
When you hear the term “influencer marketing,” what do you think of? If you’re like most marketing professionals, you’ll probably immediately envision a young, attractive man or woman selling the latest cars, beauty products, or fashion. For B2C companies, this…
Most marketers know that email marketing is highly effective. After all, even if you don’t have numbers for your brand, there’s at least personal experience: we all love to get promotional emails from our favorite brands. However, not all emails…
Facebook advertising is very competitive, especially in the era of people staying home most of the day. Now, even with stores reopened and most pandemic-era restrictions being lifted, relationships and virtual advertising remain important. In particular, Facebook is a major…
Social media has been cool for over twenty years now. Although it started mainly as a way to network and keep in touch with family and friends, nowadays social media is an important place to do business. This is true…
There’s no doubt that influencer marketing is all the rage these days. Everywhere you look, social media personalities are pitching different products and services to their followers. However, many marketers and their clients still have questions about the importance and…
As website owners, one of our most important tasks is ensuring that we have adequate SEO. After all, SEO is how our site is found by people that are interested in our niche. In addition, getting a first-page placement at…
One of the biggest challenges on Instagram is getting noticed. Being unique, especially if you want to be an influencer or promote your brand, isn’t always easy because the field is so crowded. However, it’s important to do something “brand…
For those of you who have read my post on influencer marketing tools, you may have been surprised that I included influencer marketplaces in that article as a type of tool. You see, there are many ways to find and…
Social media has always been thought of as a real-time place to share what you’re thinking or doing at the moment, but smart marketers know that while there is a time and place for tweeting at the moment, being able…
One of the ways in which influencers from all industries are trying to monetize their audiences and social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, it is…
There’s little question that Facebook has been around a long time. And, like some other social networks, it’s a great place for people to hang out, keep track of family or friends, and exchange ideas. Even in the face of…
If you have never blogged before, the LinkedIn publishing platform gives you an extremely easy way to share your story with the world. You don’t have to worry about signing up on another blogging platform or dealing with complex issues…
Guest blogging has been an important part of the blogosphere almost from the beginning of the genre. As soon as bloggers started forming communities, hosting other bloggers for debates, discussion, and fellowship became increasingly common. While guest blogging was originally…
Over the course of speaking to tens of thousands of professionals at a few hundred events over the last decade as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said…
It almost goes without saying that advertising is important for all businesses. After all, it’s about the only way that people will find the business, besides word of mouth. However, cold calling (or marketing) has a low success rate. Instead…
For many bloggers, consistently choosing new topics and organizing each post can be a challenge. After all, many of us have great ideas in our heads, but we need help expressing them. Or at least, organizing our thoughts. If you’re…
One of the biggest challenges on social media is getting your organic content discovered. After all, social networks are more inclined than ever to prioritize paid or boosted content, to the expense of high-quality free posts. While Facebook is the…
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People turn to LinkedIn for several reasons. The most obvious one is job hunting. Even with a labor shortage, it still often feels like an uphill battle to get a new job. That’s especially true when you wish to change…
Facebook first released their Instant Articles feature back in 2015. The idea of Instant Articles was to meet the needs of publishers and news organizations. Instant Articles allows people to read an article within Facebook without losing the character of…
If you’re in B2B sales, recruiting, or trying to get a job, there’s little question that LinkedIn is valuable At the same time, LinkedIn is a great place to become a subject matter expert or influencer within your industry. But…
These days, it seems like polls are everywhere – even Twitter has polls. Whether it’s the old-fashioned opinion poll from politicians or a survey that brands deploy to see how good brand affinity is, they are popular for one important…
If you’re on LinkedIn, you’re probably seeing a lot of polls in your newsfeed and the engagement that they can bring when done right. This isn’t surprising, especially since the labor market is very tight right now. Companies want to…
These days, there’s a lot of temptation to avoid Twitter, or at least deemphasize it, for marketing. After all, the younger demographics often favor TikTok or Instagram, while Twitter is more of a place to talk about things and announce…
These days, LinkedIn is much more than a job-seeking and recruiting site. Instead, it has matured into a multipurpose professional networking forum. Especially considering that change, it’s important that we distinguish ourselves and our personal brand on the network. Part…
No matter how small your website is, SEO is really important. After all, if people can’t find your website, you won’t attract new potential customers. For that reason, a lot of people want a guide to best practices. There are…
These days, social media is one of the most important places for businesses to reach customers. This is true even though most social media networks are increasingly paying to play. However, on LinkedIn, the situation is a bit different. Not…
It is difficult to find a person who doesn’t have an account on Instagram as it is one of the most popular social networking platforms today. Such popularity makes many companies, shops, and organizations move to this space. However, one…
These days, Facebook has made it nearly impossible for businesses to avoid paid advertising. After all, the organic feed is large excluding content from commercial pages. Unfortunately, this means that it’s tempting for businesses to abandon Facebook completely, rather than…
Although the news in social media these days seems to be dominated by TikTok and Instagram, others have chosen Twitter as a way to generate buzz. This isn’t surprising, especially when you consider that TikTok and Instagram aren’t for everyone.…
For many years, real estate agents have marketed their services in two main ways. First, their agency put out a lot of advertisements, such as newspaper listing announcements and even TV spots about how awesome their agency is. The second…
LinkedIn allows you to have a great degree of control over who can see what about you on LinkedIn. Especially in an era where there seems to be very little privacy, especially online, the focus on data privacy you see…
These days, influencer marketing is more than just a passing fad. Instead, it has become one of the most important aspects of consumer marketing. Consider the statistics. A whopping 92% of consumers find influencers more trustworthy than celebrities, and 33%…
If you check the Twitter accounts of many reporters, influencers, and business leaders, you’ll see that they have pinned a Tweet. Just like “pinning” a computer program to your task bar, when you pin a Tweet it means that the…
If you’re like most professionals these days, you have a LinkedIn account. While it used to be primarily a job hunting site on steroids, these days LinkedIn is an important place to see and be seen. In addition, many sales…
For centuries, people have wanted to be rich and famous. And it used to be that this was difficult to pull off: the cost of publishing, producing music, or becoming a politician were prohibitive for most. However, the Internet Age…
Once upon a time, social media was primarily a written forum. For instance, Twitter was mostly the 140 character limit, though there was an opportunity to add a link. However, Facebook has always allowed for more media on the platform,…
A lot of businesses, not knowing better, will take that video that they finally got recorded and simply upload it to YouTube together with a title and description. While on other social networks this is pretty much all you can…
A few years ago we first heard of the term micro influencer. Now, a nano – influencer is considered all the rage. Are nano influencers the future of influencer marketing? There’s no question that influencer marketing has been a gold…
Have you ever wanted to work with Instagram influencers, but worry they might have a community of fake followers? Are you looking for a fake follower count or fake accounts check for Instagram? Instagram influencers can be great for your…
share LinkedIn profile in a message functionality
The growth of influencer marketing is driving more and more people to want to learn how to become an Instagram influencer. Now there is some powerful data that hints at what people can do to become more influential on Instagram…
Social media marketing in general is a highly effective way to reach out to customers and build a brand community. However, this is an area that has evolved quite a bit over the years. It used to be that simple…
One thing about marketing that will likely never change is its focus on numbers. In particular, the return on investment will always be at the top of our minds. Although it’s newer than traditional media methods, email marketing is no…
We all know that social media algorithms favor recent content and will see how people engage with your content after you publish it. If a lot of people engage with your content, you will tend to get more impressions. If…
I’m willing to bet that at some point you’ve scrolled through Instagram, seen a post you like, read the caption, and somewhere in it the brand or person has written “head to the link in my Instagram bio to learn…
These days, marketing is more complex than ever. Gone are the days when publishing an ad in the newspaper or other periodical, then getting a billboard, would be enough. Now, you need more elaborate advertising in addition to shorter pieces.…
The secret to thriving on social media is creating relevant, engaging, and useful content for your target audience. When it comes to a visual social network like Instagram, if your Instagram posts aren’t attracting as many prospects or likes as…
For many of us it seems like social media has two sides: our friends and family who cheerlead, and the people who are trying to sell something. However, it isn’t really that simple. With influencer marketing, the two distinctions become…
I get asked a lot about LinkedIn for student use–case scenarios, and the like. Although this post is originally based on how I would have responded some time ago, my college-age niece recently asking me this question reminded me that…
The days of carefree Tweeting, at least for brands, is over. For several years, social media marketing has been an arms race with everyone chasing customer eyeballs. And for social media managers, it’s often tough to know which Tweets are…
With today’s labor market, most jobseekers are looking for an edge over their competition. Many of them lost their jobs due to the COVID-19 shutdowns, while others fell victim to the usual industry upsets. But no matter what happened to…
Believe it or not, a lot of marketers – and younger professionals – often ask me this question. So here you go: my advice on how to become a social media influencer and, following the advice below, actually make some…
These days, many businesses are under pressure. Lockdowns and other restrictions have made it more difficult to sell products and services, and many people are out of work. This contrasts to 2019, when the economy was going strong and everyone…
Why does every business need an Instagram marketing strategy today? Not only is Instagram a social media network that marketers can’t afford to overlook anymore, being the second largest social network with over 1 billion users, the time has come…
Unless you run a website, the chances are that you’re used to a URL, or Web address, being something you simply get by default. After all, in most situations only the website administrator can set them. All you can do…
Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Social Media Verification Currently, most prominent…
How to monetize Instagram (or any social media) is a question that I get asked a lot. Since I recently appeared on a podcast talking about this, I thought I would provide you a slightly different, more comprehensive, and overall…
We live in a world of technology, where social media has become a basic part of human life. With the latest gadgets and devices, one can easily access the web at little to no cost wherever we are in the…
As most of us know, these days influencer marketing has become a major force in the world of social media. Changing algorithms have made unsponsored commercial content less visible than it was before, partially in an attempt to boost the…
There’s no denying that Twitter is one of the most powerful social networks out there. This is true, even though it doesn’t have some of the “cool” factor enjoyed by networks that allow more elaborate content. One of the reasons…
If you’ve found the right influencers to collaborate with, it’s time to reach out. As with so many other things in business, influencer outreach can seem intimidating. After all, you’re asking a complete stranger to help you with a business…
On the surface, influencer marketing seems simple enough. Find an online influencer, pay them some money, and watch them drive new faces to your product. Of course, anybody who has ever tried influencer marketing knows that it is far easier…
You might be thinking, “Instagram for real estate? Really?” Yes, really. Here’s why. Whether you’ve been a real estate agent for a year or a decade, your most important job is staying in touch with and building out your network.…
Many marketers see holiday social media posts as “fluff” – content that doesn’t really mean anything, but is easy to create and post. The truth is, holiday posts and news breaks during the holiday season can be some of the most…
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Since way way back in 2010 when I began my social media strategy consulting which is now a cornerstone of my Fractional CMO consulting, I’ve helped a multitude of companies through the creation and implementation of a social media strategy…
Unless you’re a B2B brand, there’s a good chance you are overlooking LinkedIn. For sure, there are opportunities to recruit new employees regardless of your industry or company type. LinkedIn started as a place to find opportunities. But this social…
Once upon a time, YouTube was primarily known as a source of amateur video. For instance, people showed off their pets and the latest teenage pranks. You could log onto YouTube and have a few good laughs before switching to…
As one of the oldest social networks still in existence, Twitter has a relatively storied history. As part of this history, Twitter has been a major source of news, thought leadership, and political wrangling. However, like its younger counterparts, Twitter…
LinkedIn continues to evolve at a fast pace with 722 million users – but is your professional LinkedIn profile still stuck in the past? I’ve blogged about LinkedIn profile tips as well as as well as how to update your…
Considering that LinkedIn profiles are the most viewed pages on LinkedIn, and your profile page really is every professional’s starting place to claim and create their own professional brand, you should be regularly reviewing your LinkedIn profile to see how…
Because influencer marketing is such a new medium, many of us aren’t quite sure how to go about it. While I and many other marketers have spilled a lot of ink on the more creative how-tos of influencer marketing, legalities…
If you’re reading this, you’re probably trying to figure out the best ways in how to network on LinkedIn. If you’re like most people, once you move beyond the generic “add connections” option that LinkedIn has, you might want to…
As a leading marketing speaker and consultant myself, I often get asked about how to become a social media consultant and develop initial clients. As someone who has been doing this for more than a decade, I am happy to…
Unless you’re seasoned in influencer marketing, you may not know how to hire influencers. Given that there are so many influencers out there, and with so little standardization, it is hard to know where to start. Previously, I have published…
You might think you should just make a LinkedIn account, upload a random profile pic or not even publish a photo of yourself, and off you go. This strategy, while quick and easy, will prevent you from reaping the full…
LinkedIn Profile Tips. A lot of people tell you what you should be doing, but what about what you shouldn’t be doing? LinkedIn is the place to not only find others but also to be found. And that is why…
These days, LinkedIn has lost its position as one of the newest tools for business professionals. However, just because there’s no “cool factor” doesn’t mean that it isn’t important. In fact, LinkedIn is one of the best places to see…
With time comes experience, and this translates into knowledge. Today I’d like to share my accumulated knowledge as it relates to blogging, and specifically to my favorite WordPress tips and tricks. It’s one thing to have great ideas, and another…
LION, in the LinkedIn world, stands for LinkedIn Open Networker. LIONs are basically open to networking with people that they have never met before, and they can help you be successful on the site because they bridge networks of closed…
Make no mistake: the days of social media being nothing but a fun environment to hang out in are over. While many of us can still have lots of fun on social media, it has still become highly commercialized. Scrolling…
If you’re trying to figure out how to get more connections on LinkedIn, you’re not alone. Who to connect with on LinkedIn in order to build a network is a question I often get asked. Every time someone sends me…
Believe it or not, effective influencer management can make or break your influencer marketing. As marketers, we tend to be very people oriented. After all, it takes a lot of people skills to develop buyer personas and develop marketing material…
While most marketers tend to spend a lot of money on advertising goods and services on mass market social networks like Facebook or Instagram, salespeople know that LinkedIn is where the action is. When I present on social selling, I…
Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat…
With influencer marketing creating more buzz than ever in our circles, I thought it was time for a refresher on the topic for those who haven’t read The Age of Influence. Newcomers and old hands of our industry alike are…
According to many experts, Instagram is one of the best places for influencer marketing. After all, Instagram has a huge user base, and the visual content formats lend themselves well to this kind of activity. Not only that, but for…
Every brand is striving for the attention of consumers on Instagram. Small businesses, influencers, restaurants, stores, bloggers, beauty brands, clothing lines, etc. often struggle and feel stuck due to a lack of followers and low engagement. Hosting a productive sweepstakes…
If you’re an influencer or want to monetize your influence, you are always looking for arenas that I will call “influencer apps” for convenience to help you get hooked up to brands for collaborations. Fortunately, a number of influencer apps…
Now that social media has become a major part of many people’s lives, our marketing strategies need to pivot. Part of this social media strategy involves paid social media ads and boosted posts. However, there’s another method that helps market…
This how to use Pinterest for marketing post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create…
Have you ever looked back and try to grasp the true significance that social media plays in our daily lives? Have you ever thought of how social media as a catalyst for social change has more and more become a…
There are many resources on the web for finding people to follow on Twitter. Just do a search for any particular type of person you want to follow (student entrepreneurs? job seeker advice? etc.) and chances are you will find…
The following story of LinkedIn account ownership is a true one, and as with my other blog posts, I am hoping to get your feedback as to what the “right” answer to this question should be. Are You Using a…
LinkedIn, as you already know, is a social networking platform for professionals. It is no secret, then, that there is business to be found on LinkedIn for companies of many sizes and industries. If you are a small business owner,…
Social media changes a lot. Some functionality is here today gone tomorrow. Your LinkedIn account might face restrictions today but I might never. Below is an incident detailing one of those incidents that happened to me several years ago but…
I recently got asked this question about how to connect with Barack Obama on LinkedIn, and because I had a little trouble doing so myself, I thought I would let anyone know who wants to get connected with him on…
Have you had the experience recently where you were asked to enter your email address in order to send a LinkedIn invite to someone? You might have received too many LinkedIn IDKs. So, what is an IDK exactly? What is…
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