TikTok has proved that it is here to stay, so it’s now or never for brands to get on board if you are eager to reach younger generations. Of all of the social networks, TikTok’s unique culture and functionality make…
Social media has become a huge force in modern marketing. This is unsurprising when you consider that the average American spends significant time on social media networks each day, making social media a more important forum than ever. In fact,…
If you have been building your online presence for long enough, chances are that you have quite a following. People love your content, have fun sharing it with other people, and take your suggestions seriously. Now, brands are asking you…
There’s no question that email marketing is one of the most successful ways to boost sales and serve your customers better. However, there are several challenges to this marketing technique. For instance, if you aren’t a blogger then there’s the…
Before we talk about what is a sphere of influence and why its critical for many in business, let me first give you a short history lesson to provide you a useful analogy. If you’re old enough to have lived…
Do you own a small business that you’re trying to grow? For nearly all small businesses, a modern marketing strategy is essential. And part of a modern strategy should always be social media, especially because of its value for local…
No matter what kind of blog you write, there’s little question that the idea of writing a blog from one month to the next can seem tedious. After all, many personal blogs begin with a desire to share ideas and…
One of the challenges we marketers face is legal compliance, and the influencer marketing industry is no different. One report suggests that FTC influencer guidelines are violated by 93% of social media endorsements. Unfortunately, the burden of FTC compliance falls on…
