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Neal Schaffer

About Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

How to Do A Giveaway On Instagram

How to Do A Giveaway On Instagram in 12 Easy Steps

The 15 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement [Always Updated!]

The 22 Best WordPress Plugins for Business Blogs in 2021

60 SEO Statistics You Need To See To Believe

59 SEO Statistics You Need To See To Believe

15 Influencer Apps for Brand Collaborations and Monetization

15 Influencer Apps for Brand Collaborations and Monetization

How to Effectively Record Livestream Video and Repurpose It for Social Media

How to Effectively Record Livestream Video and Repurpose It for Social Media

The Top 15 Pinterest Tools

The Top 21 Pinterest Tools You Need to be Successful on Pinterest

54 Compelling Social Media Marketing Statistics You Must Know in 2021

55 Compelling Social Media Marketing Statistics You Need To Know For 2021

What is a Social Media Influencer? A Definition Explained in Plain English for You

What is a Social Media Influencer? A Definition Explained in Plain English for You

Top 15 Instagram Tools for Marketing

The Top 23 Instagram Tools You Need for Successful Marketing

The Top 30 Instagram Influencers To Follow In 2021

The Top 30 Instagram Influencers To Follow In 2021

Why Micro-Influencers Play an Important Role in Influencer Marketing

Here’s Why Micro-Influencers Play an Important Role in Influencer Marketing

An Analysis of the Content Marketing Statistics That Actually Matter to Your Business

41 Content Marketing Statistics That Actually Matter to Your Business in 2021

Outsourcing Digital Marketing? Here are the 10 Commandments for Your Success | The first launch of the SpaceX Falcon Heavy rocket from Kennedy Space Center, United States

Outsourcing Digital Marketing? Here are the 10 Commandments for Your Success

The Top 27 Tools for Blogging That Will Help You Start and Make Money from Your Blog

37 Tools for Blogging That Will Improve Your Writing and Increase Your Traffic

The Best 17 Social Listening Tools to Power Your Marketing

The Best 17 Social Listening Tools to Power Your Marketing

How Much Do Instagram Influencers Make?

How Much Do Instagram Influencers Actually Make? It’s Complicated. Let Me Explain.

Content Marketing Tools Every Marketer Needs

31 Useful Content Marketing Tools for All of Your Content Needs

The 13 Best Infographic Maker and Graphics Tools

The 13 Best Infographic Maker and Graphics Tools

How Does the Amazon Influencer Program Work?

How Does the Amazon Influencer Program Work?

How to Become an Influencer in Any Industry in 9 Easy Steps

How to Become an Influencer in Any Industry in 9 Easy Steps

How to Create an Influencer Program That Delivers Influencer Marketing ROI

How to Create an Influencer Program That Delivers Influencer Marketing ROI

The Top 15 Facebook Tools for Marketing Your Business

The Top 15 Facebook Tools for Marketing Your Business

How to Create a Rockstar Influencer Media Kit

How to Create a Rockstar Influencer Media Kit

stay connected with Facebook Messenger Management Tools

The 12 Facebook Messenger Management Tools You Should Know

TikTok Influencer Marketing: The Quick Jumpstart Guide

TikTok Influencer Marketing: The Quick Jumpstart Guide

What is a Sphere of Influence and How to Leverage One for Business

What is a Sphere of Influence and How to Leverage One for Business

How Much Does it Actually Cost to Start a Blog in 2021?

How Much Does it Actually Cost to Start a Blog in 2021?

FTC Influencer Guidelines: What You Need to Know Today

FTC Influencer Guidelines: What You Need to Know Today

3 Social Media Trends to Guide Your Social Media Strategy in 2021

3 Social Media Trends to Guide Your Social Media Strategy in 2021

influencer search how to search for influencers with a magnifying glass

Influencer Search: How to Find the Perfect Influencer for Your Business on Instagram or Anywhere!

The 15 Best SEO Tools to Power Your Search Engine Marketing

The 16 Best SEO Tools to Power Your Search Engine Marketing

The Two Main Types of Influencers You Need to Know for Effective Influencer Marketing

The 2 Main Types of Influencers You Need to Know for Effective Influencer Marketing

tweet tweet best twitter tools for marketing and business

The Best 16 Twitter Tools for Marketing

How Much Should I Pay an Influencer? Testing Out 9 Instagram Influencer Calculators

How Much Should I Pay an Influencer? Testing Out 9 Instagram Influencer Calculators

5 Reasons Why TikTok Marketing Is The Hottest Social Media Trend For Businesses Today

5 Reasons Why TikTok Marketing Is The Hottest Social Media Trend For Businesses Today

How to Create an Influencer Marketing Strategy That Delivers High ROI

How to Create an Influencer Marketing Strategy That Delivers High ROI

5 Reasons Why Influencer Marketing is a Critical Element of Your Digital-First Marketing Strategy

Why Influencer Marketing? 5 Reasons Why Influencer Marketing Should be a Critical Part of Your Digital Marketing Strategy

7 Smart and Useful Facebook Marketing Tools to Help Grow Your Business

7 Smart and Useful Facebook Marketing Tools to Grow Your Business

how to correctly measure influencer marketing ROI

Influencer Marketing ROI: The Ultimate Guide to Measuring It the Right Way

Ultimate Guide to Instagram Analytics

The Ultimate Guide to Instagram Analytics and How They Can Help Your Business

How Much Does Influencer Marketing Cost Today?

How Much Does Influencer Marketing Cost Today?

The 15 Top Influencer Marketing Platforms

The 15 Top Influencer Marketing Platforms

Are Nano Influencers the Future of Influencer Marketing?

Are Nano Influencers the Future of Influencer Marketing?

14 Compelling Influencer Marketing Case Studies That Don't Appear in The Age of Influence

16 Compelling Influencer Marketing Examples That Don’t Appear in The Age of Influence

Your Guide to Leveraging YouTube Influencer Marketing

Your Guide to Leveraging YouTube Influencer Marketing

8 Tips on How to Find Instagram Influencers for Your Business

8 Tips on How to Find Instagram Influencers for Your Business

8 Types of B2B Influencer Marketing for You to Consider (with 18 Examples)

9 Indisputable Benefits of Influencer Marketing

9 Indisputable Benefits of Influencer Marketing for Any Business in Any Industry

The Top 15 LinkedIn Tools for 2020

The Top 14 LinkedIn Tools to Grow Your Business in 2021

Instagram Link In Bio: Unlocking The Power Of A Single Link In 10 Different Ways

Instagram Link In Bio: Unlocking The Power Of A Single Link In 10 Different Ways

Influencer Marketing Post COVID-19: New Report Reveals Drastic Changes

Influencer Marketing Post COVID-19: New Report Reveals Drastic Changes

15 Best Social Media Management Tools

The 15 Best Social Media Management Tools You Need to Know

The 16 Best Video Marketing Tools for 2020

The 16 Best Video Marketing Tools for 2021

How to Monetize Instagram? 14 Ways to Monetize Your Influence and IP

14 Ways to Monetize Your Social Media Influence and Intellectual Property

The Top 15 Influencer Marketplaces for Your Next Influencer Campaign

The Top 15 Influencer Marketplaces for Your Next Influencer Campaign

leading podcasting tools two women podcasting in their living room

The 16 Leading Podcasting Tools to Help You Start or Grow Your Podcast

The Top 15 Facebook Ads Tools

The Top 15 Facebook Ads Tools You Didn’t Even Know Existed

How to Find Out if an Instagram Influencer Has Fake Followers

How to Find Out If An Instagram Influencer Has Fake Followers or Not

The Top 15 Twitter Clients Used by the Top 35 Social Media Influencers

The Top 15 Twitter Clients Used by the Top 35 Social Media Influencers

The 15 Best Email Marketing Tools to Consider Investing in Today

The 15 Best Email Marketing Tools to Consider Investing in Today

The Top 17 Facebook Statistics Businesses Need to Understand in 2020

The Top 17 Facebook Statistics Businesses Need to Understand in 2021

The Top 21 LinkedIn Statistics for Business in 2020

The Top 21 LinkedIn Statistics for Business in 2021

how to become an instagram influencer

New Data Helps You Measure Your Instagram Influence – and Hints at How to Become an Instagram Influencer

Best Business Productivity Tools: The 6 Tools I Use for Sales & Marketing

The Six Best Business Productivity Tools I Use for Sales and Marketing

The Top 19 Twitter User Statistics for 2020 to Guide Your Marketing Strategy

The Top 19 Twitter User Statistics for 2021 to Guide Your Marketing Strategy

5 Creative Ways to Implement Your Small Business Video Marketing Plan

5 Creative Ways to Incorporate Video in Your Small Business Marketing Plan

Facebook VPN: How to Unblock Facebook Wherever You Are

Facebook VPN: How to Unblock Facebook Wherever You Are

The 18 Pinterest Statistics for Marketing You Need to Know in 2020

The 18 Pinterest Statistics for Marketing You Need to Know in 2021

Seven Best Practices for How to Use Pinterest for Marketing in 2020

Seven Best Practices for How to Use Pinterest for Marketing in 2021

The Top 31 Video Marketing Statistics for 2020

The Top 34 Video Marketing Statistics for 2021

The Top Instagram Statistics Your Business Needs to Understand in 2020

The 27 Definitive Instagram Statistics for 2021 You Should Know – and Why

The Top 19 Business Blogging Statistics for 2020

The Top 21 Business Blogging Statistics for 2021

The Top 19 Podcast Statistics You Need to Know in 2020

The Top 19 Podcast Statistics You Need to Know in 2021

12 "Secrets" to Writing Quality Content for Your Blog

12 “Secrets” to Writing Quality Content for Your Blog

The 10 Best Social Media Marketing Podcasts to Listen to in 2020

The 10 Best Social Media Marketing Podcasts to Listen to in 2021

Best 15 Marketing Books to Read in 2020

The 15 Best Marketing Books to Read in 2021

Top 20 Influencer Marketing Statistics You Need to Know in 2020

The Top 20 Influencer Marketing Statistics You Need to Know in 2021

Neal Schaffer The Age of Influence influencer marketing book: (Influencer) Marketing in the Age of Influence: What You Need to Know to Succeed

(Influencer) Marketing in the Age of Influence: What You Need to Know to Succeed

The Definitive List of Influencer Marketing Tools

The Definitive List of 64 Influencer Marketing Tools for 2021

email marketing statistics | gmail google mail screenshot

The Top 29 Compelling Email Marketing Statistics for 2021

The 11 Essential Types of Online Collaboration Tools Your Agency (or Small Business) Should Have

The 10 Essential Types of Online Collaboration Tools Your Agency (or Small Business) Should Have

The Complete Guide to Successful Facebook Messenger Marketing

A Complete Guide to Successful Facebook Messenger Marketing

How to use micro influencers to replace your content Studio

How to Approach Micro Influencers to Create Content for Your Brand and Replace Your Content Studio

How to Retarget on Facebook

How to Retarget on Facebook: Five Effective Strategies to Use with Your Pixel

Neal Schaffer Speaker Headshots Social Media Marketing World #smmw18 social media conferences

The 12+1 Best Social Media Marketing Conferences You Should Attend in 2021

When is the Best Time to Post on Instagram for Maximum Engagement?

When is the Best Time to Post on Instagram for the Maximum Engagement?

Here's How to Structure a Good Blog Post for Readers and Google

Here’s How to Structure a Good Blog Post for Readers and Google

Metricool Review: How Metricool Helps You Manage a Comprehensive Social Media Program โ€“ and More!

Metricool Review: How Metricool Helps You Manage a Comprehensive Social Media Program โ€“ and More!

Top 3 Influencer Marketing Problems of Today and How to Deal with Them

Top 3 Influencer Marketing Problems of Today and How to Deal with Them

The Opposite of Evergreen Content: What to NOT Write About

The Opposite of Evergreen Content: What to NOT Write About

Top 8 Tips on How to Optimize Your Instagram Captions to Boost Engagement

Top 11 Tips on How to Optimize Your Instagram Captions to Boost Engagement

Japan B2B Marketing is in the Midst of a Crisis. Here's Why & What to Do

Where are the B2B Marketers in Japan?

LinkedIn for College Students: What Do I Put in My LinkedIn Profile if I am a College Student?

What Do I Put in My LinkedIn Profile if I am a College Student?

How To Become A Social Media Influencer and Make Money From It

How To Become A Social Media Influencer and Make Money From It

A 10-Step Plan to Launch (or Revise) Your Instagram Marketing Strategy

A 10-Step Plan to Launch (or Revise) Your Instagram Marketing Strategy

The Definitive Guide to Instagram Affiliate Marketing

The Definitive Guide to Instagram Affiliate Marketing

How to Get Verified on Instagram - The Latest Advice and Analysis

How to Get Verified on Instagram – The Latest Advice and Analysis

How to Make Money on Instagram? Here's 9 Different Ideas to Chew On

How to Make Money on Instagram? Here’s 9 Different Ideas to Chew On

7 Instagram Mistakes That Kill Your Online Business

7 Instagram Mistakes That Kill Your Online Business

5 Tips to Ace Your Social Media Marketing Strategy

5 Tips to Ace Your Social Media Marketing Strategy

The Struggle is Real: Finding Influencers That are Right for Your Brand

The Struggle is Real: Finding Influencers That are Right for Your Brand

4 Reasons Why Holiday Posts are Crucial to Your Social Marketing Plan

4 Reasons Why Holiday Posts are Crucial to Your Social Marketing Plan

My Top 25 Social Media Quotes for Business

My Top 25 Social Media Quotes for Business

The Ultimate Best 61 Social Media Books List

The Ultimate Best 61 Social Media Books List

How to Use the LinkedIn Publishing Platform

How to Use the LinkedIn Publishing Platform

11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]

11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]

Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items

Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items

8 Creative LinkedIn Profile Tips to Help You Maximize Your LinkedIn Presence

8 Creative LinkedIn Profile Tips to Help You Maximize Your LinkedIn Presence

Social Media for Professional Associations

Social Media for Professional Associations

5 Steps To Connect With People Outside Your Network On LinkedIn

5 Steps To Connect With People Outside Your Network On LinkedIn

Social Media as a Catalyst for Social Change

Social Media as a Catalyst for Social Change

Looking to Start a Social Media Consulting Business? Here's How in 6 Steps

Looking to Start a Social Media Consulting Business? Here’s How in 6 Steps

Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media

Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media

LinkedIn Photo Tips: The Why, What and What Happened?

LinkedIn Photo Tips: The Why, What and What Happened?

LinkedIn Account Restricted? Here's Why. Hint: You May Have Been Too Active on LinkedIn!

LinkedIn Account Restricted? Here’s Why. Hint: You May Have Been Too Active on LinkedIn!

where do facebook spam messages come from?

Understanding Those Mysterious Facebook Spam Messages You May Be Receiving

Branding for YouTube: YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel

YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel

6 Reasons Why Your Twitter Account May Be Restricted (Without Your Knowing It)

6 Reasons Why Your Twitter Account May Be Restricted (Without Your Knowing It)

What is LinkedIn and Why Should You Join?

What is LinkedIn and Why Should You Join?

Twitter Followers vs Following: What is the Ideal Ratio?

Twitter Followers vs Following: What is the Ideal Ratio?

LinkedIn Profile Tips: The 10 Mistakes You Want to Avoid and Why

LinkedIn Profile Tips: The 10 Mistakes You Want to Avoid and Why

linkedin lion email list

20 LinkedIn LIONs & Super Connectors You MUST Connect With!

LinkedIn Account Ownership: Does My Employer Own My Profile?

My LinkedIn Profile: Does My Employer Own It?

LinkedIn Profile Name: Should I Use My Personal or Company Name on LinkedIn?

LinkedIn Profile Name: Should I Use My Personal or Company Name on LinkedIn?

Two Easy Ways to Disconnect and Delete a LinkedIn Connection

Two Easy Ways to Disconnect and Delete a LinkedIn Connection

How Do I Send a Complaint to LinkedIn?

How Do I Send a Complaint to LinkedIn?

LinkedIn Question: How to Contact 2nd and 3rd Degree Connections All at Once?

LinkedIn Question: How to Contact 2nd and 3rd Degree Connections All at Once?

HOW TO: Connect with President Barack Obama on LinkedIn

HOW TO: Connect with Barack Obama on LinkedIn

What is a LinkedIn IDK? And Why Should I Care?

What is a LinkedIn IDK? And Why Should I Care?

What is a LinkedIn LION?

What is a LinkedIn LION?

How to Build My Network on LinkedIn? Here's 15 Ways to Grow Your LinkedIn Network

How to Build My Network on LinkedIn? Here’s 13 Ways to Grow Your LinkedIn Network

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ABOUT NEAL

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in digital and social media marketing.

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  • The 22 Best WordPress Plugins for Business Blogs in 2021
  • 59 SEO Statistics You Need To See To Believe
  • 15 Influencer Apps for Brand Collaborations and Monetization
  • How to Effectively Record Livestream Video and Repurpose It for Social Media
  • The Top 21 Pinterest Tools You Need to be Successful on Pinterest
  • 55 Compelling Social Media Marketing Statistics You Need To Know For 2021
  • What is a Social Media Influencer? A Definition Explained in Plain English for You
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Maximizing LinkedIn for Business

How AI is Revolutionizing Influencer Marketing

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The Social Media Tools for Business Guide

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Recommended Social Media Books

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SEARCH THIS SITE

FOLLOW ME!

Follows
  • Twitter
    221.8k Followers
  • LinkedIn
    42.1k Followers
  • Pinterest
    36.3k Followers
  • Instagram
    15.4k Followers
  • Facebook
    39.6k Followers
  • YouTube
    359 Followers

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