I opened Instagram on a Saturday night and started tapping through Stories. Friends at dinner. Somebody’s dog. A conference photo dump. Three separate people at the same concert. I kept tapping. Dozens of Stories later, I finally hit an ad.…
I have never spent a dollar on TikTok ads. I wrote this post while working out whether I should. My paid budget goes to Facebook Lead Ads, TikTok keeps coming up, and at some point “I should look into that”…
If you’ve been told that AI is going to reshape your SEO, the reality is more specific than the hype. The presence of an AI Overview on a Google search result page now correlates with a 58% lower average click-through…
You’ve built an audience that trusts what you recommend. So when someone asks which camera you shoot with or which book reshaped how you think about marketing, you send them a link, and that link earns Amazon a sale and…
A TikTok Duet is a split-screen video that plays your recording alongside someone else’s original, both at the same time. Making one takes about ninety seconds. What you are really doing in those ninety seconds is borrowing a finished piece…
You added the author bio. You cited your sources. You rewrote the opening in first person so it no longer sounded like anyone could have written it. Three weeks later you checked Search Console, and nothing had moved. That gap…
Most people looking up how to make YouTube Shorts already know where the record button is. What they do not know is which rules decide whether YouTube treats their upload as a Short at all. They also do not know…
You post about a product you love. Someone asks where you got it. They buy it. And you get nothing. That is the gap the Amazon Influencer Program closes. It turns the recommendations you already make into a storefront that…
You are about to spend somewhere between $3,000 and $30,000 a month on an ecommerce marketing agency. And almost every page you have read while researching that decision was written by someone who wants the money. That is the problem…
If you sell something on Facebook, you need a Facebook Page. Nobody argues about that. Instagram is looser, and plenty of small businesses run happily on a personal profile for years. TikTok sits somewhere in between, and the answer is…
The hashtag was born on Twitter in 2007. For about fifteen years the advice never changed: pick a mix of popular and niche tags, stack two or three on every post, watch your reach climb. That advice is now wrong…
Amazon runs one of the biggest affiliate programs on the internet, and the Amazon Influencer Program is the version built for social media creators. If you have an engaged following, it gives you your own storefront on Amazon and a…
Ten thousand followers. A hundred thousand views in thirty days. Those two numbers are the gate between posting on TikTok for free and getting paid by TikTok directly. The Creator Rewards Program is how that payment happens now. It replaced…
Google showed my site inside its AI features 486,000 times in the last three months. Some of those became visits. Google counted every one of those clicks, then filed them in with my ordinary organic traffic and left nothing marking…
You want more subscribers on YouTube. Fair enough. The subscribe button is the one thing every creator asks you to press, and the count sits at the top of your channel like a scoreboard. So let me answer the question…
Most brands still pick influencers the way they pick billboards: by size. The bigger the following, the better the buy. But the data has pointed the other way for years, and nowhere is that clearer than at the bottom of…
I noticed this on my own account before I understood why. I opened my grid one day and my posts looked off, even though I had framed every one of them carefully when I posted. That gap between careful framing…
TikTok Shop did roughly $15.82 billion in US sales in 2025, up 108% in a single year, and it now accounts for about 18% of all US social commerce, according to EMARKETER. You can see the platform’s wider growth in…
If you want to network on LinkedIn, the real challenge starts the moment you try to reach someone you don’t already know. The platform has grown into a network of more than a billion members, including executives from every Fortune…
Whenever I speak on influencer marketing, one question comes back more than any other: which tool should I buy? Marketers want a single name. A shortcut. The one platform that finds creators, runs the campaign, pays everyone, and proves ROI,…
Open the Explore tab on X right now and you’ll see a list of trending topics that has very little to do with your business. Politics. A sports score. A celebrity nobody in your industry has heard of. That’s the…
You posted a video. It got 4,200 views. Is that good? Nobody can answer that question for you, and TikTok itself will not answer it either. The app hands you a wall of numbers and walks away. Views, likes, watch…
Search is shifting, and you already know it. Google sends fewer clicks than it did two years ago, and some of that demand has moved into ChatGPT, Gemini, Perplexity and Claude. Every marketer I talk to is watching the same…
You have expertise worth sharing, and LinkedIn hands you a publishing platform to share it with, no website, no hosting, no separate blog to launch. The hard part is not the writing. It is knowing exactly where to click, what…
People ask me some version of the same question almost every week: what is influencer marketing, and is it actually worth the effort for a business like mine? I wrote a whole book about it, The Age of Influence, and…
A few months ago I went down a rabbit hole trying to open a TikTok Shop for my own books. I write about digital marketing, I host a podcast about it, and I watched author after author ride the #BookTok…
You came here for a number, so let me give it to you before anything else. The X (Twitter) banner size is 1500 x 500 pixels. That is the header image running across the top of your profile, and it…
LinkedIn is the place to not only find others but also to be found. And that is why you need a profile that helps you get found and then entices people to contact you once they view it. Way too…
The creator economy was worth roughly $250 billion in 2024 and could reach $480 billion by 2027, according to Goldman Sachs Research. A big slice of that money flows through apps that connect creators with brands. Pick the right one…
Ask ten marketers what an AI agent is and you will get ten different answers. Some picture a robot running their whole funnel. Others assume you need a developer, a stack of connected apps, and a tool like n8n before…
For most of social media history, there was no button for sharing someone else’s post. You had to improvise. On Twitter, people copied a tweet and typed “RT @username” in front of it, editing the wording down so the whole…
Your LinkedIn profile picture serves as your digital handshake on the platform that becomes the default website for most professionals. Because we are visual animals, your headshot creates that crucial first impression before you ever meet someone. Think about it:…
Scroll through Instagram or TikTok long enough and you will follow someone who does not exist. Not a filtered human, but a fully computer-generated persona with a name, a backstory, brand deals, and millions of real followers. These are AI…
Most advice about growing on TikTok starts with the same assumption: point a camera at your face, hit the video record button, and start talking. If that idea makes you want to close the app, I have good news. You…
You can now type a few words into an AI logo creator and get a finished-looking logo in about thirty seconds. That part is real, and it is genuinely useful. The problem shows up later. You try to put that…
LinkedIn now connects more than 1.3 billion members across more than 200 countries, and it earned Microsoft $17.8 billion in its latest fiscal year. Those two numbers alone should tell you this is not the sleepy resume database that way…
When a brand tells me they want to “work with influencers,” my first question is always the same: which kind? Because the word covers a creator with 2,000 followers and a celebrity with 20 million, and the right answer for…
You already use AI every day. The real question in 2026 is which one deserves to become the place where your actual work happens, because that decision compounds over time. For me, that meant moving from ChatGPT to Claude, and…
You typed your website into your TikTok bio, saved it, and it just sits there as gray text nobody can tap. Or you went looking for the “Website” field and it wasn’t there at all. Annoying, right? TikTok gates this…
If you’ve ever Googled “how much does email marketing cost,” you’ve probably noticed the same problem I have. Every guide is written by someone trying to sell you something. The software vendors quote their own pricing as the average. The…
You have seen the word everywhere. You have probably called someone an influencer, or rolled your eyes when someone else did. But if I asked you to define the term in one sentence, could you? Most people can’t. And that…
You hired a designer. You picked a clean template. You launched a website you were proud of. And then, not much happened. The rankings never came, the leads trickled in, and most of the traffic you did get bounced before…
Many people who try LinkedIn ads quit within a month. They launch a campaign, watch each click cost several times what they’d pay on Facebook, see a thin trickle of impressions and leads, and decide the whole platform is a…
Influencer marketing stopped being an experiment a while ago. Global spend on it reached $32.55 billion in 2025, the platform and software market behind it is on track for more than $116 billion by 2033, and brands keep handing the…
On May 13, 2026, Amazon quietly retired the name “Rufus” and folded its AI shopping assistant into a new product called Alexa for Shopping. If you sell on Amazon and your SEO strategy is still built around what worked in…
Most businesses I talk to are still doing Facebook marketing the way they did it in 2017. Post to the Page. Hope someone sees it. Boost the occasional update when reach drops. Then they wonder why Facebook “doesn’t work anymore.”…
You set up your LinkedIn profile, dropped in a banner image, and it came out blurry, stretched, or cropped right through the middle of your text. You are not alone. The single most common reason a LinkedIn banner looks unprofessional…
The creator economy is worth roughly $250 billion in 2025, up from $210 billion a year earlier, according to the 2025 Creator Earnings Report from Influencer Marketing Hub and NeoReach. That is a serious number. But it hides a harder…
A lot of clients and marketers I talk to come to me with the same first question about CRM and email: which CRM tool should I buy. It is the wrong first question, even though it feels like the practical…
Most people still think of LinkedIn as the place you go when you need a job. Update the profile, fix the headshot, start applying. That mental model is costing businesses a fortune. LinkedIn has more than 1.3 billion members across…
SEO. Content. Blogging. TikTok. LinkedIn. Email. Paid ads. Influencers. Podcasting. YouTube. AI. Every week someone tells you about one more thing you absolutely have to be doing, and the list never gets shorter. That is the real reason most digital…
Influencer ads are now the single ad format buyers most want to grow. Creator and influencer ads or partnerships are the type of advertising the most buyers (57%) plan to put increased focus on in 2026, up from 48% a…
“LinkedIn LION” is one of the oldest topics I have ever written about, and somehow it still sends people to my site every month. Most of that traffic comes from Google, and a growing share now comes from AI assistants…
Two years ago, 60% of consumers said they preferred AI-generated content. Today that number sits at 26%. The audience didn’t just stop loving AI content. They started rejecting it. And yet 91% of marketers are now using AI in their…
Most small businesses I work with sit in one of two camps on social media advertising. Camp one avoids it entirely because they tried Facebook ads once, spent $500, got nothing, and decided paid social just doesn’t work for businesses…
In 2026, 91% of businesses use video as a marketing tool, and the content formats marketers rank highest for return on investment are all video. That makes video less a question of whether and more a question of how. After…
Looking to optimize your LinkedIn profile? You can learn a lot by spending a little time analyzing some of the compelling LinkedIn summary examples that real professionals have published. It’s one thing to hear about the importance of having a…
On May 15, 2026, Google published its official guide to optimizing for generative AI features and used it to push back on much of what the GEO industry has been selling. According to Search Engine Journal’s coverage of the announcement,…
After more than 400 episodes of Your Digital Marketing Coach, I can tell you the single most underrated reason to start a podcast in 2026: it is the most efficient business development tool I have ever used. Yes, you get…
Instagram crossed 3 billion users in 2025, and the platform looks very different from the photo-sharing app it started as. It’s now one of Meta’s most valuable advertising engines and a video-first network where Reels and carousels do the heavy…
You can have fifteen years of experience and a LinkedIn profile that quietly works against you. I see it constantly. The profile is technically complete, every field filled in, and it still does nothing, because a complete profile and a…
The phrase “social media algorithm” gets thrown around so often that most marketers have stopped questioning what it actually means. We blame it when our reach drops. We try to “beat” it. We read article after article about how to…
Every “best B2B ecommerce examples” post I read tells me the same thing: Grainger has good search, Amazon Business has good pricing, Alibaba is global. Then it shows me a screenshot and moves on. That’s a design tour. It is…
Social media now reaches 5.79 billion people, roughly two-thirds of everyone on the planet. The opportunity is obvious. The harder part is knowing which of these numbers actually hold up when you build a plan around them. After fifteen years…
I’m going to be honest with you about something before we go any further. I am NOT a fan of cold email outreach. I get hit with it constantly. As a podcast host, an author of six books on digital…
A few times over the past year, prospective clients reached out about Fractional CMO work or personal branding consulting and told me upfront how they found me. Not Google. Not LinkedIn. Not a podcast recommendation. ChatGPT had named me when…
Let me start with what nobody else searching this query wants to hear: the Facebook Ads platform itself is not free. Every impression delivered through Meta Ads Manager runs through an auction, and that auction charges money. Anyone telling you…
Here’s something most “what is a marketing consultant” articles won’t tell you: the role doesn’t really have a single definition. It spans everything from a freelancer running your Facebook ads for $50/hour to a senior strategist embedded in your leadership…
Let’s face it: content marketing is hard, and it ain’t getting any easier. Every business, from decades-old establishments to enthusiastic startups, is fighting for attention online. Original, engaging content is in demand more than ever, and every successful content marketer…
Most SEO budgets are pointed at the wrong end of the search demand curve. According to Ahrefs’ analysis of its U.S. keyword database, roughly 95% of all unique keywords get fewer than 10 monthly searches. Most marketers see that number…
I’ve been publishing on LinkedIn since the platform was small enough that you could recognize most of the active voices by name. Three books later, a decade of running social media training at Rutgers Business School, and somewhere north of…
While most marketers spend their budgets chasing attention on mass-market social networks like Facebook, Instagram, and TikTok, sales professionals have always known something different: LinkedIn is where the action is. When I speak on social selling at conferences and corporate…
Most ecommerce stores lose sales the moment a customer lands on the product page. Not because of price. Not because of shipping. Because the photos look amateur, inconsistent, or worse, misleading. Your customer cannot pick up the box, hold the…
The shift happening in ecommerce right now is bigger than the move to mobile was fifteen years ago. I don’t say that lightly. When mobile took over, the change was about a screen size and accessibility. What’s happening today is…
Most marketers are flying blind. They post content, watch the likes trickle in, and wonder why the needle isn’t moving. Meanwhile, their customers are out there, on Reddit threads, in Instagram comments, on TikTok stitches, telling them exactly what they…
Most ecommerce dashboards are beautifully useless. They surface dozens of numbers, highlight none of them, and leave you no closer to knowing what to fix on Monday morning. The problem isn’t a shortage of data. It’s a shortage of judgment…
Do you sometimes stare at the Facebook composer with zero idea what to post? Welcome to the club. I’ve run into that blank-box problem for years, both on my own pages and inside client accounts. And honestly? That’s exactly the…
Instagram image search used to mean one thing: trying to figure out where a screenshot came from. Today, it means something much bigger. Meta rolled out AI-powered visual search inside the Instagram app, Google Lens now processes over 20 billion…
Here’s the uncomfortable truth most marketing leadership articles won’t tell you: hiring a full-time CMO is one of the riskiest executive decisions you can make. The average CMO tenure is just 3.5 years according to Korn Ferry, shorter than any…
Your X (formerly Twitter) bio is doing more work than you think. Those 160 characters sit at the intersection of every profile visit, every search result, and every “should I follow this person?” decision happening across the platform’s 570 million…
A slogan formula is a repeatable structure you fill in, not a flash of inspiration you sit around waiting for. This guide gives you seven of them, each with its own structure and brand examples you already know by heart.…
You just got a new email subscriber. They filled out your form, clicked the button, and basically raised their hand and said, “I’m interested in what you’ve got.” So what happens next? For too many businesses, the answer is: nothing.…
Most businesses treat their Facebook Page like a digital bulletin board. Post something, hope someone sees it, move on. Or maybe they just see it as the minimum investment to run Facebook Ads. But here’s what they’re missing: Facebook isn’t…
Finding the right digital marketing agency shouldn’t feel like playing the lottery. Every agency claims to be “the best,” but most can’t back it up when you dig into their actual results. I’ve spent over a decade as a Fractional…
Social media marketing is arguably the most misunderstood discipline in digital marketing right now. Half the articles online will tell you it’s just “posting on Facebook and Instagram.” The other half will tell you it’s dead, AI killed it, and…
Content marketing and SEO aren’t separate strategies competing for your budget. They’re interdependent forces that amplify each other when you use them correctly. SEO gets your content found. Content marketing gives search engines something worth ranking. Together, they create sustainable…
As you know by now, TikTok is not just a platform; it’s a cultural phenomenon, a digital gold rush for creators. Why does it matter now more than ever? Because the attention economy is fiercer than ever, and TikTok has…
You’re thinking about Instagram for your blog, aren’t you? Good. It’s a smart move. Everyone’s there, scrolling, double-tapping. So, let’s cut through the noise and figure out how to make this platform work for you. I’ve been teaching social media…
Most businesses focus on selling what they have. Industry leaders focus on creating what customers will want next. That’s the core difference between upstream and downstream marketing. Upstream marketing shapes your future through research and innovation. Downstream marketing drives today’s…
Twitter marketing means building genuine relationships on X (formerly Twitter) to drive measurable business results. Sizing the platform honestly takes an extra sentence, because X has published no global user count since going private in 2022. Its own ad tools…
So you want to know how much TikTokers actually make? I get this question constantly. And honestly, the answer isn’t straightforward because TikTok earnings vary wildly, from a few dollars a month to multi-million dollar empires. Here’s what I can…
The landscape of e-commerce is perpetually shifting, driven by evolving consumer expectations and technological advancements. In 2026, one technology stands paramount, reshaping how businesses interact with customers, manage operations, and drive growth: Artificial Intelligence (AI). If you’re running an e-commerce…
Ever since Sean Ellis coined the term “growth hacker” back in 2010, and especially after Ryan Holiday’s book Growth Hacker Marketing brought the concept mainstream, marketers everywhere have been trying to figure out how to apply these strategies to their own businesses.…
Let’s be honest. The world of social media metrics feels like a labyrinth designed by a committee of data scientists with a penchant for acronyms. You’ve been there: staring at dashboards overflowing with numbers, a vague sense of dread creeping…
I’ve spent the last 15 years testing literally hundreds of digital marketing tools. Some saved me countless hours. Others? Complete waste of money. Here’s what I’ve learned as someone who co-founded the first marketing technology conference for social media marketing…
B2B social media marketing has hit a turning point. Having worked in B2B sales since 1995 and the B2B social space since 2008 when I launched my blog (and later wrote my first LinkedIn book in 2009), I’ve seen plenty…
You’re here because you want to make an impact with your social media campaigns, right? You’re not just looking to throw a few posts out there and hope for the best. Good. Because that’s not how it works. I’ve been…
Facebook advertising remains the most cost-effective way to reach a massive global audience in 2026. With 3.07 billion monthly active users and an average CPC of just $0.58 compared to Google Ads’ $2.69–$5.26, the platform delivers unmatched reach at a…
Here’s something most marketers get wrong: they treat copywriting and content writing like they’re the same thing. They’re not. And that confusion costs businesses real money. I’ve spent over 15 years working in digital marketing, serving as a Fractional CMO for companies…
Here’s the reality: most brands are still treating X (formerly Twitter) like it’s 2015, blasting content into the void and hoping something sticks. I’ve been working with businesses for over 15 years, and I can tell you that the smartest…
Think about it: You’ve just created what might be your best TikTok ever. The hook is sharp, the editing is clean, and the content genuinely delivers value. You hit publish at 3 AM because you finally finished editing—and the video…
You’re probably drowning in content creation. I get it. Between blog posts, landing pages, product descriptions, and social updates, the demand for optimized content never stops. And if you’re a founder, corporate marketer, or content creator trying to rank in…
Let me be blunt: finding the right partner from the crowded field of Facebook advertising agencies is harder than it should be. On paper, almost every agency says the same things: better targeting, better creative, better ROAS, better reporting. In…
Digital marketing splits into distinct types, each solving different business problems. Some drive search traffic organically. Others put your message in front of paid audiences. A few build relationships through content or email. Here’s the truth: you don’t need all…
Think about it: Your online store’s theme is the digital storefront that either welcomes customers in or sends them running. And with WooCommerce powering 33.4% of all ecommerce sites globally, you have access to thousands of WordPress ecommerce themes. But which…
With 2.7 billion monthly active users, YouTube is the world’s second-largest search engine and a legitimate business opportunity. Think about it: that’s more than a third of the global population potentially watching your content. Whether you’re building a personal brand,…
YouTube creators can earn real income through multiple revenue streams once they meet specific eligibility thresholds. The platform offers everything from traditional ad revenue to fan funding, channel memberships, and brand partnerships. But here’s what most creators get wrong: they…
Ever calculated how much time and money you’ve wasted on social content that went absolutely nowhere? That’s the hidden cost of the “post and pray” method—and it’s probably higher than you think. A social media content strategy is a documented plan that…
Let me be direct with you: the question “how much does YouTube pay per view?” sounds simple, but the answer is anything but. I’ve spent years helping entrepreneurs and content creators build their digital presence, and this is one of…
Instagram now has 2 billion monthly active users, and the global influencer marketing industry is projected to reach $32.55 billion by the end of 2025. If you’ve ever scrolled through your feed admiring the curated content of others and thought, “I could…
You’re here because you’re wondering whether to pay for X Premium, formerly known as Twitter Blue. With the rebrand, the three-tier system, and Grok AI integration, it’s a fair question. Is that $8 a month a smart investment, or would…
Your email list is your most valuable digital asset. Period. I’ve been working with businesses as a Fractional CMO for years and featured email marketing prominently in my modern digital marketing playbook Digital Threads. And here’s what I tell every client: the…
X (formerly Twitter) is more than just a conversation platform. It can be a powerful engine for brand building, community engagement, and driving measurable business results. Think about it: X advertising reach stood at 586 million in January 2025 according…
f you’re running a WordPress website and want to sell products or services, you don’t need to migrate to Shopify or BigCommerce. The beauty of WordPress’s extensible architecture means you can transform your existing site into a fully functional online…
Let’s face it: your small business needs to be on social media. It’s not optional anymore—it’s non-negotiable. But here’s the thing: simply being there isn’t enough. You need to be strategic, effective, and see actual results. Think of social media…
I often see content libraries in blogs that have become digital hoarders. Thousands of posts, but no idea which ones are paying the bills. It’s time to move from gut feeling audits to statistical certainty. If you’ve been blogging for…
Link building is probably the most misunderstood strategy in SEO. For years, tactics like buying links, trading links, or blasting automated outreach emails promised quick wins. These approaches now actively harm your visibility. I’ve spent over two decades helping brands…
I’ve been helping businesses improve their search visibility for over a decade. As a Fractional CMO, I’ve seen countless companies struggle with SEO because they think it requires technical wizardry. It doesn’t. What it requires is understanding what Google actually wants…
Video blogging works when you focus on three things: your smartphone camera, a clear niche, and consistent publishing. You don’t need expensive equipment to start a successful vlog. Most creators begin with the camera in their pocket and add gear…
As a modern marketer, you’ve likely grappled with this question: “Should I focus on social media marketing or content marketing?” It’s common, but it’s fundamentally the wrong question. Think about it: that’s like asking whether an engine or wheels are…
Over the years, especially through the chaos of the pandemic, I watched local entrepreneurs fight to stay visible while competing against bigger brands with deeper pockets. As a Fractional CMO who has worked with businesses of all sizes, and as…
I often hear the following: “I publish blog posts, but hardly anyone sees them.” That frustration isn’t about laziness or lack of creativity. It’s about one thing: visibility. Crafting useful content is only half the battle. To get found, shared,…
AI has officially crossed the line from “interesting experiment” to “board-level expectation.” But if you’re a founder, CMO, or marketing leader trying to hire an AI marketing agency, you’ve probably noticed a frustrating pattern: Many agencies talk about AI like…
LinkedIn videos generate 1.4x more engagement than other content formats, and video views on the platform increased 36% year-over-year. If you’re not using video on LinkedIn, you’re leaving reach and influence on the table. Here’s the reality: Most B2B professionals treat…
You’ve probably heard “you need SEO” a thousand times. And you’ve probably nodded along while secretly wondering what that actually means for your business. Here’s the thing: SEO marketing isn’t some mysterious black box that only tech wizards understand. It’s…
If you’re building your website on WordPress, you already have a head start. WordPress is built with search visibility in mind. Simply launching your site doesn’t mean search engines will find or rank it, however, and coming up early in…
Let’s be honest: social media isn’t optional anymore if you’re in real estate. According to REsimpli’s research, 82% of real estate businesses use social media platforms for marketing, and 90% of agents are on Facebook. If you’re not showing up, you’re…
LinkedIn Groups might feel like a forgotten corner of the platform, a relic from an earlier era of online communities. But dismiss them at your peril. The golden era of LinkedIn Groups, where viral traffic was born and authentic conversations…
Let’s face it: for many businesses, email marketing started out as a vague idea (“We should send out a newsletter”) and was transformed into an irregular practice of “We send something whenever there’s a new promotion.” This approach isn’t a…
In 2026, Instagram remains one of the most powerful digital stages for visibility, storytelling, and connection. But staying consistent, showing up day after day with quality content, is harder than it sounds. Between brainstorming, creating, editing, and publishing, “keeping up…
As a Fractional CMO and someone who has worked with brands of all shapes and sizes, I know firsthand that obsessing over traffic without obsessing over conversions is a recipe for waste. Yet for many ecommerce businesses, the conversion rate remains a…
You’ve built your profile, connected with industry leaders, and maybe even landed a great opportunity through LinkedIn. The thing that separates passive lurkers from influential networkers is consistent, strategic content creation. With over 1 billion members worldwide and the majority…
Video has become the heartbeat of social media marketing. Whether you’re building your brand, nurturing leads, or driving website traffic, social media videos offer small businesses an unmatched way to connect with customers on a personal level. Nevertheless, many entrepreneurs…
Most guides promise a social media strategy, then hand you a template and hope for the best. I wrote one of the first books on the topic, Maximize Your Social (Wiley, 2013), and a lot has changed since. Algorithms reward…
Finding the right branding agency isn’t just about who has the flashiest logo or the biggest portfolio. It’s about who can turn your organization’s identity into a strategic asset that drives growth, loyalty, and differentiation. Too often, leaders choose agencies…
You’ve got expertise. You’ve got insights. You’ve got a story to tell that can genuinely help others in your professional sphere. But how do you get those valuable thoughts beyond your immediate network and into the hands, or rather screens,…
If you’re still sending one-off email blasts, you’re leaving money on the table. The businesses I advise see the biggest wins when they automate timely, relevant messages across the customer journey. Fortunately, you don’t need a big team or budget…
Back in 2014 and 2015, I founded one of the first conferences focused on marketing technology for social media marketing: The Social Tools Summit. A decade has past since then, but the importance of marketing technology has not faded with…
Posting on Pinterest works differently than most social platforms. You create a Pin with an image or video, title, description, destination link, and board placement. Each element serves a purpose in Pinterest’s visual search engine. 85% of weekly Pinners have…
Shopify is a cloud-based e-commerce platform that lets you build and manage an online store without coding knowledge. You get everything in one place: store design, payment processing, inventory tracking, and shipping tools. Whether you’re selling your first product or…
Most business owners know they should be tracking their social media performance, but too often analytics is reduced to vanity metrics—think likes, followers, and impressions that look nice on a dashboard but fail to connect back to business goals. True…
SEO writing has evolved far beyond sprinkling keywords into blog posts. In today’s search-driven world, great SEO writing means creating content that search engines—and large language models like ChatGPT—can understand and that people actually want to read. Whether you’re a…
Instagram collaborative posts let you co-author content with other accounts. Both names appear at the top, the content shows up on both profiles simultaneously, and all engagement metrics are shared across collaborator accounts. This feature works differently than simple tagging.…
Facebook advertising delivers measurable business results when you match your campaign objectives to the platform’s targeting capabilities and commit to systematic optimization. DemandSage puts Facebook at 3.07 billion monthly active users, and Resourcera reports that Meta took in $196.18 billion…
When I wrote my award-winning modern digital marketing playbook Digital Threads, I included a dedicated chapter on backlinking. The reason is simple: No matter how much authority you or your company might think you have, without others on the Internet…
Most real estate agents I talk to are either completely ignoring email marketing or doing it so poorly they might as well be. They’ll spend thousands on fancy postcards and billboard ads, then wonder why their phones aren’t ringing. Meanwhile,…
Pinterest keywords determine whether your content gets discovered or disappears into the void. Most businesses treat Pinterest like Instagram—tossing up pretty images with random captions and hoping for the best. That’s not how this platform works. Pinterest operates as a…
SEO doesn’t have to feel like throwing darts in the dark. Yet that’s exactly what most small business owners do—guessing at keywords, creating content without a strategy, and wondering why their competitors consistently outrank them. Here’s the truth: Your competitors…
Twitter Spaces, now rebranded as X Spaces, lets you host and join live audio conversations directly within the platform. Think of it as interactive digital radio where hosts control who speaks, listeners can request to join the conversation, and everything…
You’ve got a marketing budget to spend. You’ve got skills to sharpen. And you’ve got a network that could use some fresh faces. Marketing conferences can deliver on all three, if you pick the right ones. Here’s the problem: there…
Successful content marketing requires a lot more than just creating content and posting it. While doing this might seem fun and creative, you’ll miss out on a lot of opportunities to get the best results. In fact, you might even…
I’ve talked a lot lately about the importance of content marketing. After all, besides straight-up advertising, this is one of the most effective ways to build leads and increase sales. However, an important part of content marketing is the creation…
The world of social media marketing is at a tipping point. For years, businesses have poured growing budgets into paid social media to counteract dwindling organic reach. But as ad costs climb and user skepticism toward sponsored content grows, a…
Instagram Broadcast Channels are direct communication tools that let creators send one-to-many messages to followers who opt in to join. Unlike regular posts or Stories, only the creator can send messages in these channels, while followers read, react with emojis,…
Short-form video platforms like TikTok and Instagram Reels are undeniably popular, but reliable platforms like YouTube remain essential for marketers and businesses. With the right plan and creativity, YouTube delivers exceptional results, backed by compelling stats that showcase its lasting…
Video content has become one of the most powerful ways to connect with audiences, educate customers, and grow a brand. No matter how engaging your video is, however, it won’t generate leads or awareness if no one can find it.…
Neither Facebook Ads nor Google Ads is universally better than the other. Google Ads excels at capturing high-intent users actively searching for products, delivering faster conversions. Facebook Ads builds brand awareness among targeted demographics at lower cost. The optimal strategy…
Finding a genuinely great SEO agency is harder than it looks. Everyone promises “page 1 rankings,” “more traffic,” and “SEO done for you.” But when you look past the sales deck, many agencies are still using outdated tactics, chasing vanity…
Email has always been one of the most reliable ways to reach customers, but competition in the inbox has never been fiercer. As billions of emails are sent every day, simply hitting “send” isn’t enough anymore. This is where AI…
Facebook remains one of the most powerful tools in the real estate marketing playbook. With billions of users and unmatched ad targeting capabilities, it gives agents, brokerages, and property managers the ability to connect with motivated buyers, sellers, and renters…
Most creators obsess over content ideas and trending audio, but they’re missing the most crucial element: timing. TikTok themselves say that the sweet spot for in-feed advertising sits between 21 and 34 seconds. This isn’t just another social media “hack”…
Pinterest offers multiple ways to earn real income, from affiliate marketing and brand partnerships to direct product sales and traffic-driven ad revenue. The platform’s 600 million monthly active users represent a massive audience actively searching for products and inspiration. You…
Email remains one of the most profitable and reliable marketing channels for ecommerce brands, but success in 2026 is no longer about blasting the same newsletter to your entire list. With rising ad costs, increasing competition, and higher customer expectations,…
Making money with AI isn’t about chasing shiny objects or waiting for magic to happen. You need specific skills, the right tools, and a practical approach that actually works. The truth is, AI tools can help you earn money through…
YouTube has become the fastest-growing platform for podcast consumption. In 2025, 40% of podcast consumers report YouTube as their primary app for podcasts, surpassing Spotify and Apple Podcasts. This isn’t just a trend. It’s a fundamental shift in how audiences…
If social media disappeared tomorrow, would your business survive? It’s a sobering question that most entrepreneurs avoid thinking about until algorithm changes tank their organic reach or their favorite platform changes its rules overnight. The harsh reality is that building…
LinkedIn allows you to have a great degree of control over who can see what about you on LinkedIn. One of the most powerful features for maintaining privacy is LinkedIn private mode, which allows you to browse profiles anonymously without…
Your podcast script is the backbone that determines whether your audience stays engaged or clicks away after 30 seconds. After hosting “Your Digital Marketing Coach” for years, I’ve learned that the difference between a good episode and a great one…
You don’t need to show your face to make money on YouTube. While everyone else is obsessing over ring lights and camera angles, smart creators are building profitable faceless channels using automation systems that work around the clock. After spending…
Pinterest isn’t just a place for recipes, DIY crafts, or wedding inspiration—it’s one of the most underutilized discovery platforms in the digital world. As a Fractional CMO and marketing strategist, I’m always evaluating platforms not just for their features, but…
If you’re wondering how much Facebook ads cost in 2026, the short answer is: it depends — a lot. Your costs will vary based on your industry, audience, location, ad quality, and even the time of year you run your…
Finding the right content marketing agency shouldn’t feel like playing the lottery. Every agency promises “viral content” and “thought leadership,” but most can’t back it up when you dig into their actual results. I’ve done the homework for you by…
Twitter threads unlock new potential for marketers. They break free from the character limits of single tweets while maintaining the platform’s quick-consumption appeal. Creating threads that actually engage followers requires more than just hitting “add tweet” repeatedly. The difference between…
I originally wrote about this topic years ago, back when Instagram was the dominant platform for influencer marketing. Fast forward to 2026, and the landscape has changed dramatically. Now, influencers are making money on TikTok, YouTube, Twitch, LinkedIn, and even…
LinkedIn Premium can feel like a tempting upgrade, but is it actually worth the cost? As a Fractional CMO and digital marketing consultant who has helped thousands of professionals and businesses grow their presence on LinkedIn through speaking and the…
Instagram carousels are marketing gold. When used right, they can drive as much if not more engagement than an Instagram Reel. I’ve watched countless accounts transform their social results by mastering this simple yet powerful tool. Many marketers struggle to…
You don’t need a production crew or Hollywood budget to nail LinkedIn Live. After 15+ years watching LinkedIn evolve from a basic networking platform to a powerhouse for B2B engagement, I’ve seen the mistakes that kill audience retention and the…
On Facebook, X, and other social networks, it is very easy to “unfriend” someone. For some reason it is very difficult to figure out how to remove a LinkedIn contact. If you think about it, LinkedIn was originally intended to…
Creating truly valuable content takes time, resources, and your unique expertise — but without a smart content promotion plan, even your best work can get buried. To build your reputation, generate leads, and actually move the needle for your business,…
Pinterest stands out in the social media landscape. It functions differently from platforms like Instagram or Facebook. Users visit Pinterest specifically to find products and ideas. This behavior makes it ideal for affiliate marketing. Many affiliate marketers overlook Pinterest’s potential.…
LinkedIn carousel posts let you share multi-slide content that viewers can swipe through horizontally on both desktop and mobile devices. But here’s what most people miss: LinkedIn quietly changed how carousels work. As of 2024, LinkedIn’s native carousel post feature…
Instagram is no longer just a place to share your latest snapshots; it’s one of the most powerful advertising platforms for brands, entrepreneurs, and service providers. As a Fractional CMO, I’ve seen firsthand how the right Instagram ads strategy can…
One of the biggest questions people ask — whether times are tough or they just want to boost their income — is how they can make more money online. After all, in this age of high-speed internet, AI tools, and…
Effective measurement powers smart decisions. In the realm of social media marketing, knowing which key performance indicators (KPIs) to track separates successful growth companies from those struggling to show ROI. The right metrics reveal what’s working, what’s not, and where…
Finding the right influencer marketing agency can feel like navigating a maze blindfolded. Every agency claims they’ll deliver “authentic partnerships” and “viral campaigns,” but when you dig into their actual track record, the picture often gets murky fast. I’ve cut…
If you’re running an online store today, you know one hard truth: you can’t rely on ads to your target audience alone to grow. As a Fractional CMO who has worked with ecommerce brands, I’ve seen SEO transform stale product…
The creator economy is exploding. It’s creating incredible opportunities for digital entrepreneurs to build powerful brands and generate real income online. But beneath all the viral videos and major product launches, there’s a problem most people don’t talk about: when…
Finding old tweets can feel like searching for a needle in a digital haystack. Whether you’re trying to locate your own past content or conducting research, knowing how to search tweets history on X (formerly Twitter) saves valuable time and…
Facebook Ads retargeting is one of the most powerful yet underutilized strategies in digital marketing today. It allows brands to show personalized ads to people who have already interacted with their content, website, or app. These users are considered “warm”…
Cold emails are one of the most misunderstood — yet most effective — tools in the modern marketer’s arsenal. Most people either send them wrong or avoid them altogether out of fear they’ll come off as spam. When done strategically,…
Google Analytics 4 (GA4) represents the most significant evolution in digital analytics, with approximately 14.2-14.8 million websites already leveraging its capabilities. For businesses serious about data-driven decision making, understanding and implementing GA4 isn’t just an option, it’s a strategic imperative.…
Content marketing is the practice of using valuable, audience-driven content to build trust, guide buying decisions, and generate long-term business growth without relying solely on paid promotions. It’s not just about publishing information. It’s about creating strategic, purpose-driven content that…
Most marketers know email marketing works. Even if you don’t have hard data from your own brand, you’ve probably opened and engaged with a few great promotional emails yourself. Not all emails are created equal, however. While some stand out…
Direct response marketing delivers an impressive ROI of 85-112%, outperforming traditional marketing channels including social media advertising (81%) and digital display advertising (79%). This marketing approach focuses on generating immediate, measurable responses from your target audience, making it an essential…
X continues to evolve as a monetization powerhouse. The platform offers diverse income opportunities for creators, businesses, and everyday users. Understanding these options can transform your X presence from a hobby into a revenue stream. As we navigate 2026, X’s…
You’ve heard it before: creating content that lasts is the holy grail of SEO. But weaving that strategy into your content marketing? That’s where many blogs hit a plateau. Evergreen content—those timeless, high-value assets like how-to guides, checklists, glossaries, and…
Guest blogging has been a cornerstone of content marketing — and my own blogging journey — since the earliest days of the blogosphere. In fact, this very blog started as a collaborative project of guest bloggers back in 2009. Fast…
Choosing between growth marketing and demand generation can feel like navigating a marketing maze. This decision, while tactical, shapes your future success and determines how your brand will grow, both short-term and long-term. As a Fractional CMO who has sat…
Finding the right people on Instagram can change how you use the platform, but it isn’t as simple as looking someone up on LinkedIn. Whether you’re looking to connect with friends, discover influencers, research competitors, or build a network in…
Looking to unlock the full potential of content marketing for your business? With so many platforms and content formats to choose from — blogs, videos, podcasts, Reels, whitepapers, communities, and more — the key isn’t just knowing what types exist.…
Should you or shouldn’t you? We’re talking about that oh-so-tempting Facebook Boost Post button — the one that’s always lurking under your latest update, promising more reach, more engagement, more everything. It looks like an easy fix to the all-too-common…
Early adopters marketing refers to the strategies businesses use to reach and collaborate with the first wave of consumers who embrace new products and innovations. By focusing on early adopters, brands can gain rapid feedback, generate buzz, and pave the…
Email open rate has long been considered the litmus test of email marketing effectiveness. But in today’s privacy-first digital landscape, that metric isn’t always as accurate—or as useful—as it used to be. Still, open rate remains a critical indicator of…
You’ve heard that blogging still matters, but with millions of posts published daily, can blog marketing still move the needle for your business? As a Fractional CMO, I’ve helped businesses of all sizes leverage blogs not just for traffic, but…
Most content about SEO keywords stops at definitions and how to do basic keyword research. If you’re serious about growing an audience, ranking consistently, and building a scalable content strategy, you need to think beyond lists of keywords. As a…
As someone who recently upgraded to LinkedIn’s paid version, I know firsthand how LinkedIn Premium provides enhanced features and insights beyond the basic free account. Before you decide to upgrade, however, understanding exactly what you’ll pay for each plan is…
Bottom Line Up Front: These 15 apps will transform how you create, manage, and grow your blog. From design tools like Canva to writing assistants like Grammarly, each app serves a specific purpose in your blogging toolkit. Blogging in 2026…
Meta tags have long been a staple in the SEO toolkit, but in a digital world that changes as fast as Google’s algorithm, how much do they still matter? As a Fractional CMO, I have seen clients obsess over meta…
Do you own a small business and want to turn Facebook into a powerful growth channel? You’re in the right place. With nearly 3 billion monthly active users, Facebook remains one of the most effective (and underrated) platforms for small…
Facebook Groups represent one of the most powerful community-building tools available to marketers, businesses, and organizations today. With almost 1.8 billion people using Facebook Groups every month, they offer unprecedented opportunities to connect with audiences around shared interests. But creating…
Email marketing remains one of the most powerful, and most misunderstood, tools in our digital marketing toolbox. As a Fractional CMO, I’ve seen firsthand how brands waste time (and money) sending emails that never convert. The good news? A well-executed…
Let’s be honest: The Internet is overflowing with generic blogging advice that often feels outdated or too surface-level. After mentoring thousands of marketers and business owners through their digital transformation journeys, I’ve seen firsthand what separates the hobbyist bloggers from…
Looking to improve your WordPress SEO? You’re not alone. Search engine optimization is one of the most critical strategies for driving long-term, organic traffic to your website. Whether you’re running a blog, an eCommerce store, or a service-based site, SEO…
Traditional marketing metrics are the numbers you use to measure offline channels: print, radio, TV, direct mail, and outdoor. The six that matter are cost per lead, return on ad spend, conversion rate, customer lifetime value, revenue per visitor, and…
The e-commerce world offers countless opportunities for businesses of all sizes. Two giants stand tall in this space: Amazon and Shopify. Each platform serves business owners in fundamentally different ways. Their distinct approaches to online selling can either accelerate your…
Create the Content Brief and Outline
If you’re still sending emails without video in 2026, you’re missing a key opportunity to differentiate, connect, and convert email clients. As a Fractional CMO working with brands that want measurable results, I’ve seen firsthand how powerful video can be…
The digital marketing funnel visualizes your customer’s journey. It maps their path from first discovering your brand to making a purchase. Every business needs this strategic framework to succeed online. As a Fractional CMO, this is the framework for which…
Instagram Stories offer one of the most powerful yet underutilized opportunities for brands, entrepreneurs, and content creators to connect with their audience in real-time. The platform may have once existed primarily as a means of sharing your personal life, but…
Starting an e-commerce website in 2026 is easier than ever—but how to build an ecommerce website that’s aligned with your brand, speaks directly to your ideal customers, and drives consistent growth? That takes strategy. As someone who has helped businesses…
As a Fractional CMO, I’ve worked with brands that obsess over their email marketing strategy yet neglect the one category of email with the highest open rates, best deliverability, and most trust-building potential: transactional emails. You know the ones. Order…
Pinterest stands at an interesting crossroads in the digital world. It looks like a social platform, with profiles, following, and sharing. But it works more like a search engine in many ways. This unique position creates both confusion and opportunity…
Having worked with a leading provider of legal services as a Fractional CMO, I know firsthand that having a strong online presence can be essential to help law firms attract new clients. Plenty of lawyers I have known spend a…
Most people who ask “how to do SEO” are either overwhelmed by the jargon or discouraged by the competition. But I’m here to cut through the noise. After helping dozens of brands grow their organic visibility as a Fractional CMO,…
Regardless of the times, email remains a powerful tool for connecting with audiences and driving conversions. As a seasoned marketer, I’ve witnessed firsthand the impact of well-crafted email campaigns. The problem is that it can be easy to run out…
Choosing the right social media platform matters. As brands stretch their resources across multiple channels, understanding where to focus matters more than ever. TikTok and Instagram stand as two giants in the visual content space, each offering unique opportunities and…
If you’ve ever felt overwhelmed by LinkedIn’s search results or frustrated that your ideal client or connection seems buried under irrelevant profiles, you’re not alone. As a Fractional CMO, LinkedIn is a key channel I use to identify partners, engage…
These days, content marketing isn’t just a buzzword — it’s the fuel that drives visibility, engagement, and sales. In a digital-first world, content has become the currency of social media, SEO, and even trust. Case in point: one study found…
The creator economy has opened remarkable opportunities for people who love making content. One area showing particular promise is UGC creation. The authentic voice of regular people using products has become marketing gold for brands. As someone who has worked…
While affiliate marketing is not my main gig, I do generate 5 figures annually in affiliate revenue. As you can imagine, this comes from a variety of sources. Like other affiliate marketers, I blog, have a podcast and do YouTube…
If you’ve been searching for how to become a digital marketer, chances are you’ve already run into dozens of articles listing the same steps: take a course, get certified, apply for entry-level jobs. But if your goal is more than…
Email marketing might not be the trendiest tool in digital marketing—but that’s exactly why it works. While the hype cycles push you toward the latest social platform or shiny content format, the smart long-term play is investing in assets you…
Blog design is essential for success. It shapes how visitors experience your content and influences their actions. Poor design can drive away potential customers while effective design keeps them engaged and coming back. As someone who provides business value through…
Instagram reposting presents a strategic opportunity. When executed properly, sharing user-generated content (UGC) can significantly enhance your brand presence while building community. Many marketers, however, struggle with maintaining a consistent brand voice when integrating others’ content into their feed. I’ve…
Let’s face it: running an ecommerce business today isn’t just about having a great product. It’s about how efficiently you run your store, how well you serve your customers, and how smart you are with your time and resources. And…
Email marketing is all about keeping in better touch with your customers. The bigger and more engaged your list becomes, the more revenue that can be generated for businesses in all industries. But how can you repeatedly engage with your…
Few things frustrate marketers more than seeing a Facebook ad campaign stall before it even gets started. You’ve spent hours crafting the perfect ad creative, targeted your audience with precision, and allocated your budget carefully—only to find your ad stuck…
When people talk about social media, YouTube often gets left out of the conversation—despite being the second most visited website in the world. As a Fractional CMO and someone who’s helped brands build deeper relationships through digital content, I believe…
If you own an e-commerce store or you’re thinking about starting one, it’s important to think about how you’ll store and display the site data. After all, even the smallest e-commerce shop has product photos, descriptions, pricing information, inventory, and…
In a world where attention is fleeting and trust in brands is at an all-time low, there’s one form of content that continues to cut through the noise: user-generated content (UGC). In fact, 92% of consumers trust recommendations from others—even…
Instagram presents one of the most powerful platforms for connecting with customers. With over 3 billion monthly active users, the opportunity to reach your ideal audience is enormous. But simply posting content doesn’t guarantee visibility. The platform’s algorithm changes have…
Shopify has long been the go-to ecommerce platform for entrepreneurs and businesses looking to establish an online store. With increasing competition from platforms like WooCommerce, BigCommerce, and Squarespace, is Shopify worth it and still the best option in 2026? As…
Everyone wants to glean insight from those one or two email marketing tips that can elevate your email campaigns to a new level, but sometimes that intel is hard to find. Email marketing operates like a private communications channel in…
Social media audits are critical for marketing success. They provide a structured approach to evaluate your social presence, identify problems, and uncover growth opportunities. Yet many businesses neglect this vital process, continuing with strategies that may no longer serve them…
Platform choice shapes social media success. As social networks evolve, marketers face critical decisions about where to focus their efforts and resources. The battle between Twitter (now X) and Meta’s Threads has created new questions about which platform deserves your…
Mom influencers are more than just social media personalities—they are community builders, entrepreneurs, and trendsetters shaping the way we see modern parenting. Whether they’re sharing real-life motherhood moments, business success stories, fitness tips, or parenting hacks, these influencers offer valuable…
Content marketing ROI matters. As marketing budgets face increased scrutiny, proving the financial impact of your content has never been more critical. With content marketing generating significantly higher ROI than traditional methods, tracking your returns is essential. The challenge isn’t…
One of the biggest challenges in content marketing is the constant pressure to create new content. Whether you’re part of a team or running solo, publishing consistently can feel like an uphill battle—especially when your time is already stretched thin.…
YouTube stands as a content creator’s gold mine. With 2.53 billion monthly active users, the platform offers unmatched potential to grow your audience and establish your brand. The problem isn’t understanding the potential: It’s often a lack of YouTube video…
Crafting engaging tweets consistently is one of the biggest challenges for businesses, creators, and personal brands on X (formerly Twitter). With over 600 million active users and countless tweets posted every second, standing out requires a mix of strategy, creativity,…
Creating content can feel like a daunting task, especially for beginners navigating the digital landscape. Nevertheless, content creation is an essential skill in today’s information-driven world, where compelling content can capture attention and drive engagement. Understanding the foundations of content…
As someone who has been engaged in content marketing both for my own brand as well as on behalf of others as a consultant, I can confidently say that content marketing is a proven strategy that drives real business results,…
TikTok’s Green Screen feature transforms content creation. This powerful tool lets creators replace backgrounds with any image or video without complicated setups. Small businesses, marketers, and content creators can now produce professional-looking videos with minimal effort. Green Screen has become…
Starting a blog in 2026 is one of the best ways to share your passion, build an audience, and even create a profitable online business. But where do you start in creating a successful blog? In this step-by-step guide, you’ll…
Did you know that less than 80% of legitimate emails actually reach their final destination? Email marketing is a very promising and effective way to sell goods and services. However, you can send a lot of emails and never get…
As I wrote about in Digital Threads, marketers who leverage user-generated content are seeing remarkable results. Did you know that 93% of marketing professionals report that UGC performs better than traditional branded content? This stark difference isn’t surprising when you…
Affiliate marketing is one of the most popular and effective ways to monetize a blog, offering bloggers the chance to earn scalable, passive income while promoting products they love. While it takes time, work, and patience, I can tell you…
Social media management goes beyond simply posting content. Most business leaders think of it as scheduling posts for Facebook or Instagram, but true management involves strategy, analytics, engagement, and much more. As social channels continue to evolve, the role of…
I should mention that I joined Pinterest when it was still an invite-only social network way back in early 2012, and traffic from Pinterest trumps traffic from every other social network to this blog as I write this. As you…
Content creation can sometimes feel like drawing water from an empty well. We’ve all experienced that frustrating moment when inspiration seems to have abandoned us completely—staring at a blank screen, watching the cursor blink mockingly, and struggling to generate even…
With all the benefits of influencer marketing, it’s no surprise that most up-and-coming ecommerce brands are experimenting with it. Established brands, too, have fully embraced influencer marketing, often leveraging affiliate networks to drive sales. But for many business owners, getting…
If you are looking for the top SEO influencers to follow, this is my personal list of 15. Search is going through its biggest disruption since it started. The Helpful Content Update, Google’s SGE, and AI search engines like Perplexity…
I always say that influencer marketing is the least understood yet most powerful type of marketing. I think that one of the reasons why this is the case is because business leaders and marketing executives fail to see the ROI…
Did you know that nearly 70% of online purchases now happen on mobile? Or that more than 875 million people have bought from a Shopify-powered store while WordPress powers more than 40% of all websites? Choosing between Shopify and WordPress…
The numbers don’t lie. While TikTok offers unprecedented organic reach potential, approximately 80% of brands are failing to leverage this platform effectively. I’ve spent years helping companies navigate the complex social media landscape, and TikTok presents a unique challenge many…
Although blogging may not be the newest trend in digital marketing, it remains one of the most powerful ways to build an online presence. In fact, despite what some may say, blogging is far from dead—it’s evolving. If you’re serious…
The influencer marketing landscape shifts rapidly. Strategic marketers must stay ahead of these changes to maximize their ROI and competitive advantage. As brands refine their digital approaches, understanding where influencer marketing is headed and staying ahead of the latest influencer…
Consumers today expect to see content tailored to their preferences, behaviors, and interests. 71% of consumers demand personalized experiences. Brands that fail to meet that expectation run the risk of losing engagement and sacrificing conversions among their audience members and…
B2B marketing automation has transformed from a nice-to-have tool into a mission-critical system for companies focused on growth in 2026. As a recognized industry authority with experience working with dozens of clients, I’ve seen how strategic automation can transform disjointed…
Content marketing is now standard practice for most B2B companies. Teams crank out blogs, videos, social posts, and downloadable assets every day. Yet a critical question remains: Is all that content actually moving the needle for the business? Research shows…
Did you know that 90% of information transmitted to the brain is visual, making visual marketing essential for today’s brands? Visual content is no longer just an optional addition, as it has become the lifeblood of effective marketing in the…
Most professionals I work with still treat LinkedIn hashtags the way they treated them in 2020. They add a row of tags to every post, hope the algorithm does the rest, and wonder why their content gets so little traction.…
Nowadays, more than ever, video content is vital for enticing potential customers. Young generations, in particular, spend countless hours on social platforms, checking out viral YouTube, TikTok, and Instagram videos. Whether you’re a marketer, content creator, or business owner, having…
Content marketing is an essential tool for ecommerce businesses. Content marketing builds brand awareness, attracts visitors, and converts them into loyal customers. With the right strategy, ecommerce brands can leverage content to create meaningful customer experiences, improve search engine visibility,…
Email copywriting is more than just a series of words thrown together and sent out—it is a powerful tool that bridges your brand and your audience. With email marketing delivering an average ROI of $42 for every $1 spent, it’s…
Selecting the right WordPress hosting provider can make or break your website’s performance, security, and growth. With so many options on the market, it’s essential to choose a host that aligns with your specific needs—whether you’re running a blog, an…
LinkedIn used to have a profile level meter that would recommend best practices to help you fully flesh out your profile. For those that remember it, in order to achieve the 100% “all-star” status, you needed to have at least…
Choosing the right content management system (CMS) is a game-changer for businesses looking to build an impactful online presence. Whether you’re a small business owner, an e-commerce entrepreneur, or a blogger, the CMS you choose determines how easily you can…
Disclaimer: This blog post is sponsored by Adobe Express, but all opinions and experiences are 100% mine! As an Adobe Express Ambassador, I often get asked what are my favorite features of this awesome tool. Now, to be clear, I…
Formatting your blog post goes beyond just creating a visually appealing design. As AI-driven search engines increasingly influence how users find content, blog formatting must cater not only to human readers and traditional search engines, but also to large language…
Finding the right ecommerce hosting solution is critical to the success of both smaller and larger stores. A reliable hosting provider ensures your business website works without a hitch. It reduces load times and introduces advanced security measures, both vital…
Having helped a number of ecommerce businesses as a Fractional CMO, I know firsthand how important it is to speak the language of Excel. What do I mean? When you are responsible for an ecommerce marketing budget, you need to…
Creating compelling blog titles is both an art and a science. Titles are your first opportunity to grab your target audience’s attention, entice them to click, and ultimately engage with your content. Without a strong title, even the most well-researched…
The Chief Marketing Officer (CMO) role has never been more critical for business success than it is today. It’s a position that demands strategic vision, analytical precision, and cross-functional leadership. As organizations navigate increasingly complex markets, 80% of CEOs now…
Keyword research is the cornerstone of a successful SEO strategy, but the sheer number of tools available can make it overwhelming to choose the right one. Whether you’re a beginner looking for free solutions or a seasoned marketer ready to…
I have been blogging since 2008 and started getting serious about my own YouTube channel more recently in 2022, so I often get asked this question of blogging vs vlogging. Both mediums have unique advantages and cater to different audiences,…
Twitter, now rebranded as X, remains a powerhouse in the social media landscape, offering unique opportunities for businesses, marketers, and brands to connect with a diverse and engaged audience. Before the numbers start, one caveat shapes every X statistic you…
In the battle for market dominance, two metrics reign supreme: Share of Voice (SOV) and Share of Market (SOM). Understanding their relationship could be the key to unlocking your brand’s growth potential. I’ve spent years watching clients celebrate a visibility…
The success of your website often begins with selecting the perfect WordPress theme. A well-chosen theme improves user experience, strengthens your online presence, and feeds directly into your WordPress SEO results through clean code and fast page loads. By aligning…
I have been running a blog since 2008, so I have plenty of firsthand experience in blogging and recognize how excellent a platform it is for sharing ideas, promoting your business, and engaging with a wider audience. Most of what…
In the last few years, and especially since the recent emergence of ChatGPT, numerous AI platforms have hit the market. Although previous SaaS products weren’t as sophisticated, these new AI-generated platforms rely on machine learning and predictive analysis for various…
As you well know, eye-catching video content is critical for reaching target audience and boosting audience engagement. Regardless of the video post you’re trying to make, the right editor can make all the difference. These animation tools equip you with…
Mass email marketing remains a powerful tool in a business arsenal in order to effectively reach their audience at scale. All too often, however, these types of emails wind up flagged as spam, and they never actually reach their intended…
Modern businesses can’t survive without marketing automation tools. This type of software is vital for streamlining email campaigns, allowing companies to create email contact lists, automate sending, and track analytics. By eliminating repetitive tasks, you will also be able to…
User-generated content (UGC) is truly revolutionizing advertising for businesses. Consumers have grown increasingly skeptical of more traditional types of advertising, and UGC ads have swooped in to deliver a more authentic and trustworthy format for advertisers. Through featuring actual customers…
If you want to be successful with your online business, you need to find the right theme for your website. This is especially the case for ecommerce websites hosted on Shopify: These Shopify themes might impact your ability to convert.…
Twitter (officially called X, but I still prefer calling it Twitter) is still one of the best platforms for building a personal brand. Among other things, it provides huge value for users who want to quickly engage with their audience…
Blogging was once little more than a personal hobby. Over the years, however, it has evolved from that small hobby to a thriving industry, with countless opportunities to generate income. In 2026, the possibilities for making money by blogging are…
Social media marketing is no longer one activity. It is six of them, and they compete for the same budget. As of April 2026, 5.79 billion people use social platforms, roughly two in three people on Earth, so reaching an…
If your website is running on WordPress, you know how hard it can be to customize landing pages and the layouts of other important elements of your website. While many still do hire web developers to customize their WordPress installations,…
When I wrote The Age of Influence, the definitive book on influencer marketing, a few years ago, the word “collaboration” was not commonly used in the industry. Many brands opted to treat influencers as programmable ad units, and terms and conditions…
The quote tweet, though sometimes controversial and misunderstood, is a powerful Twitter feature. It lets your retweet cut through the noise, adding extra perspective that benefits both your followers and your relationship with the content creator. Understanding how to quote…
As someone who has been blogging since 2008 and making money from my website since 2008, I often get asked how to monetize a website. To be honest, many blogs don’t understand the potential revenue streams that they can create…
Take it from a content creator: It’s hard to create compelling content without using some type of specialized tool. Creators use various types of software to speed up their production process, increase engagement with their community, and even increase rankings…
Twitter etiquette for marketing is a different thing from personal Twitter etiquette. When you post from a brand account, or from a personal account that represents your business, every reply, retweet, and hashtag is a marketing decision. As a social…
SEO consulting is a professional service that helps businesses improve their online visibility and organic search rankings through expert analysis, strategy development, and optimization recommendations. According to recent SEO statistics, the top three organic search results receive over two-thirds (68.7%)…
Similar to how websites require a web host, if you want to publish your podcast and disseminate it to all of the major podcasting apps such as Apple Podcasts, Spotify, YouTube Music, etc., you need to upload your podcast to…
Crafting a successful email marketing campaign can be a challenge. Studying real-world examples can help inspire your own breakthroughs in email marketing by helping you gain insight into how leading brands captivate their audiences, drive engagement, and ultimately achieve results.…
Running out of social media content ideas? You’re not alone. The pressure to post consistently is real, but many marketers and content creators are struggling to come up with fresh ideas that actually build their brand and perform well. Whether…
As a Fractional CMO, I am always encouraging my clients to publish more and more videos to take advantage of the increased visibility your content and company can get on TikTok, Instagram, and YouTube. Every year I update my YouTube…
Digital marketing is the name of the game for most types of commerce, even if ecommerce is not the only manner in which you interact with your customers, and AI delivers the most value when it plugs into a clear…
Artificial Intelligence is revolutionizing marketing effectiveness, with over 90% of businesses expected to integrate AI into their marketing strategies by 2026. The rapid advancement of AI marketing tools presents unprecedented opportunities for businesses to enhance their ROI through automation, personalization,…
As I prepare to build my first Shopify store for my books, coaching, and consulting services, I am experiencing firsthand how building an outstanding Shopify store requires inspiration and careful planning. Whether you’re just starting or looking to refresh your…
93% of internet traffic begins with a search. While this exact number may be debatable, the truth remains: companies should make appearing in searches a top priority to remain relevant. Appearing in search queries without paying for advertising requires website…
Facebook is still the king of social media, so if you are engaging on it as part of your business, you need to be measuring the results of your activities and finding ways to improve them. The latest Facebook statistics…
If you enjoy green trees, you might be a fan of evergreen tweets without your even knowing it. If you have ever shared the same link on Twitter with a different caption, you might also already be a fan of…
LinkedIn InMail is a powerful messaging feature that allows users to communicate with professionals outside their direct network. It is a valuable tool for recruiters, salespeople, and job seekers. Unlike standard LinkedIn messages, which are restricted to your 1st-degree connections,…
I have been on Twitter (sorry, I still call it Twitter) since 2008 and have amassed more than 200,000 followers over the years (click here to follow me on Twitter!). While there are many strategies I have used, there is…
Marketers often throw around the terms content creators and influencers without much deep thought, but they serve distinctly different purposes despite often being confused for one another. As author of the definitive book on influencer marketing, The Age of Influence,…
When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the TikTok community. That being said, fonts can play a crucial role in…
AI caption generator tools have seamlessly taken over our digital marketing industry. In the last year or so, numerous companies have started using this type of software to automate their writing processes and increase overall productivity. While some naysayers are…
Tracking and reporting your SEO performance is essential for measuring success and making data-driven decisions. Whether you’re a business owner, marketer, or SEO professional, having the right tools can simplify your reporting process and give you actionable insights into your…
AI image generators are revolutionizing the creative industry, offering artists, designers, and content creators new ways to generate stunning visuals with just a few clicks. Whether you’re looking to create unique artwork, design eye-catching graphics, or experiment with abstract concepts,…
Every click, every share, every conversion tells a story—but are you listening to what your data is saying? Making marketing decisions without proper analytics is like throwing darts in the dark—you might hit something, but you’re probably wasting a lot…
Nowadays, it’s hard to imagine an effective blogging process without the use of artificial intelligence. With high-end AI software, creators can generate text, images, and videos from scratch. Blogging software increases your weekly blog output while also optimizing articles for…
Most brands chasing big-name influencers are overpaying for reach they do not need. The smarter play is often a micro-influencer: a creator with roughly 10,000 to 100,000 followers and an audience that actually pays attention. I wrote a book on…
In an era where 2.71 billion people shop online, digital marketing isn’t just an option – it’s the lifeline of modern business success. As a digital marketing consultant who’s helped countless businesses transform their online presence, I’ve seen firsthand how…
Artificial intelligence is rapidly transforming how businesses approach Facebook Ads, offering unprecedented opportunities for optimization, personalization, and automation. Whether you’re looking to enhance targeting, automate creative processes, or optimize ad spend, AI-powered tools are becoming indispensable for marketers aiming to…
Most of us are familiar with B2C email marketing. This is especially true if you shop online, because websites often ask to send emails when an order is placed. Sometimes they’ll even collect emails without an order, usually in exchange…
Finding the right users on Instagram can be a game-changer for businesses looking to discover potential customers, influencers, or even brand ambassadors. With millions of profiles, searching manually can be overwhelming. Thankfully, there are Instagram user search tools designed to…
Way too many marketers are paying for AI tools they barely open. They signed up for six platforms over the past two years, actively use two, and can’t point to a single number any of them moved. I’ve been testing…
In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management,…
Choosing between influencer marketing and affiliate marketing? Here’s what you need to know: Quick Comparison: Aspect Influencer Marketing Affiliate Marketing Main Goal Brand awareness Sales and revenue Payment Often upfront fees Commission-based Content Control Less control, more authentic More control,…
Digital marketing and social media marketing get used interchangeably all the time. They aren’t the same thing, and the confusion costs real money in misallocated budget and mis-hired roles. As a Fractional CMO, sorting this out is usually one of…
As artificial intelligence keeps getting better, the way we search for information online is changing too. AI search engines are changing how we find and use information, giving us results that are more personalized, quick, and accurate than older search…
As TikTok has become more popular, its use in business has rapidly increased. And despite ongoing controversies about its potential banning in the United States, consumers and businesses show no sign of decreasing time spent or investment in the platform,…
While social media itself is a treasure trove of marketing campaigns and sales copy, social media data is an invaluable resource in and of itself. Marketing and analytics teams are increasingly often using Twitter scrapers to gather public data from…
AI voice generators are a new type of artificial intelligence software that helps streamline content creation. They are one piece of the broader AI marketing toolkit reshaping how businesses produce and scale content. They allow us to reduce content production…
If you were to look at my Twitter account or receive my weekly newsletter, you will notice that I share a lot of content that I did not create. I am what you would call a content curator. By sharing…
TikTok Stories have quickly gained popularity on the platform. This feature lets users share temporary content that vanishes after 24 hours, similar to what’s available on Instagram and Snapchat. Like those platforms, TikTok’s Stories feature provides a dynamic way to…
Artificial intelligence is making it more efficient than ever to market on social media, and it is now reshaping AI marketing across every channel, not just social. Social media platforms, themselves, are using AI tools to continually promote and evolve…
Given the importance of social media, companies have developed search engines that would allow you to browse through these platforms more efficiently than you could do directly in social media. With these unique search engines tapping deep into the APIs…
You probably found this blog post because you were also looking for advice on influencer strategy or specific influencer marketing examples to inspire your next TikTok or micro – influencer campaign. When I embarked on writing The Age of Influence,…
Are blogs social media? Technically yes, practically no. A blog fits the original definition of social media, since it is web-based, published for an audience, and built for two-way conversation through comments and shares. In practice the two do different…
Generative AI made image manipulation cheap, fast, and very hard to spot. Whether you’re a content creator, a marketer, or just someone who saw a photo online and had a bad feeling about it, an AI image detector gives you…
Content is the currency of digital and social media, so content creation is something that every company must do–and do a lot of. Content writing is one of the most demanding and time-consuming marketing processes that you truly can’t live…
Whether you are a podcaster or you want to analyze podcasts for advertising or guest appearance purposes, you will want to know what podcasts are popular and how certain podcasts compare in terms of popularity. These charts are useful as…
As Shopify has grown, so have its offerings. While online stores were once only large enough to provide landing pages and product description pages, these platforms have begun to offer the ability to establish your online presence–and Shopify is no…
One of the most common questions I get asked from businesses is how to find influencers. If you’re hoping to take advantage of the influencer marketing trend that I write about in The Age of Influence, one of the toughest…
A Facebook ad mockup generator shows you how your ad will look inside the feed before you spend anything on delivery. You paste in your headline, your primary text, your image, and your call to action, and the tool renders…
AI image extenders solve a problem every marketer runs into: a great photo in the wrong shape. Whether you’re a designer, a social media junkie, or just someone who loves experimenting with pictures, the right extender saves you a reshoot.…
Looking to improve the quality of your photos? With an AI image upscaler, you can enhance photos and other images for your social media and other platforms. Image upscalers fix various imperfections, ensuring everything you post online is of the…
While there are plenty of larger influencers who have broken their way into the market and demonstrated the value of influencer marketing, fewer people talk about micro-influencer marketing, and how micro-influencers have the ability to draw in truly engaged audiences.…
A Twitter shadowban is one of the last things you want to experience as an influencer on this platform. Receiving a ban prevents you from using some of the most relevant platform’s features. Among others, it might prevent you from…
Influencers know best how important it is to leave a good first impression. With beautiful selfies, you can grab attention, instill authority, and gain followers. Unfortunately, some photos simply turn out wrong. Imagine getting back home after a lengthy vacation…
Making a career on YouTube is a dream for many young people. Unfortunately, selling products can be daunting early on. This is why many creators rely on ad revenue to keep them going during the initial months. Fortunately, there are…
There is a growing trend of content creators and businesses that are looking to take advantage of AI to make their content available globally through the use of AI translation. If you are considering the same, and have a YouTube…
These platforms are also fantastic for creating short summaries of longer blog posts or for instilling new life into old pieces. Although they’re still not as common as, let’s say, grammar tools, they’re slowly carving their place in the competitive…
An AI plagiarism checker is an integral application for any business. With content being the currency of digital marketing, it is important to be able to rest assured that every piece you publish on your website or anywhere is uniquely…
Ecommerce is a big business, with virtually everyone operating a business offering something or other in the way of ecommerce availability. Even though this is the case, however, ecommerce marketing strategies are not necessarily intuitive and easy to approach. I…
Looking to stand out on social media? Want to improve your personal branding, land a better job with a polished LinkedIn headshot, or promote your products as an entrepreneur on Instagram? Having a nice profile picture can only work in…
Whether you’re trying to attract job applicants, increase brand awareness, or boost sales, LinkedIn is an important place to start. After all, it’s the most professionally-focused social media platform, and nearly everyone is looking for information relevant to their industry.…
Running an influencer campaign is hard without the right tools. This is why many businesses introduce databases into their workflow. With this type of application geared towards indexing influencers, you can browse content creators from various niches that use different…
YouTube has long been a place where people can create awesome content and then monetize it for extra cash. However, in the past few years, top creators have been able to make enough to quit their day jobs – so…
Running a giveaway is one of the most reliable ways to grow your audience, and it fits naturally into any Facebook marketing plan. But a giveaway only works if people trust it. The moment your followers suspect the winner was…
Brand storytelling is often seen gracing the headlines of business articles, urging businesses to develop their own unique version of brand storytelling. A quick glance at a headline, however, is not usually enough to detail exactly what brand storytelling is,…
If you want to simplify your video content creation process, consider using AI script generators. These tools are simple and easy to use, making them ideal for most content creators and businesses. Key Takeaways ✅ AI script generators turn a…
If you want to succeed on Instagram, you need full insight into relevant metrics. By utilizing Instagram analytics tools, you can learn more about competitors, your content engagement, and the viability of your long-term strategy. But before you can start…
If you’re running giveaways on Instagram as part of your broader Instagram marketing strategy, you should be using an Instagram giveaway picker. These tools allow you to randomly select winners for your giveaways, saving you time and increasing the transparency…
It’s hard to imagine a business, large or small, that doesn’t engage in social media marketing. After all, social media is where we all hang out, socialize, and relax when we are online. People also often turn to social media…
As video content continues to dominate social media, Twitter has become an essential platform for creators looking to share engaging and appealing videos with their audience. Whether you’re a seasoned content creator or just starting out, having the right tools…
Gone are the days of science fiction, touching on AI as something in the distant future. Instead, the current marketing climate is filled with examples of AI, doing everything from automating social media posts to generating captions and post topics. …
Video summaries are the fastest way to consume long-form video content. Fortunately, there are tools that exist that can make it even faster! Enter the YouTube video summarizer tool, platforms which pinpoint the most important talking points within a piece…
Instagram is where influencer marketing went mainstream. With a huge base of active users that includes many types of influencers, Instagram has become a central platform for not just influencer marketing but social media marketing in general. This makes it…
If you often use artificial intelligence generators, you’ve probably had to modify a few of your posts so they bypass AI text checkers. Many website owners are reluctant to publish pieces flagged as AI, which is why humanizer tools have…
How much money is a single TikTok post worth? How much should I charge brands for a sponsored video? How much money can I potentially make on TikTok? These are the questions that TikTok money calculators try to provide answers…
Happy customers are some of the best marketing experts out there. When a potential customer sees countless reviews and positive feedback, they are far more likely to give your brand or product a second look. How can you effectively leverage…
Real estate blog ideas can begin to feel stale extremely quickly. Far too many realtors recycle old ideas, or offer the same stripped-down market analyses that leave very little to compel readers to carry on reading. How, exactly, can real…
AI has worked its way into nearly every corner of visual content production, and the AI image enhancer is the category I reach for most often. These tools sharpen, upscale, and color-correct images you already have, and most of them…
Content marketing is a type of marketing in which organic content is used to draw in your target audience and encourage engagement with or purchasing from a company or brand. Content marketing is most often recognized in the form of…
Font generators are perfect solutions if you want to breathe some new life into your Facebook posts. By relying on these tools, you can change the design of your profile information and make your post captions and messages feel unique.…
Twitter has become X, but it is still a social network that you should keep in mind depending on your target audience. If you’re looking to boost your brand’s engagement on Twitter, a giveaway is one of the easiest ways…
If you are familiar with the concept of a blog, then you know that a blog is made to be read. A successful blog is one that is read consistently, and regarded as an authority, or a reliable standby. Unfortunately,…
When we talk about artificial intelligence software, we usually focus on tools that help you generate content, analyze real-time data, or make market predictions. However, we almost never mention the AI voice changer in that conversation. The way I see…
Having accurate transcripts is vital for boosting your video marketing efforts. Having subtitles for your video are vital for grabbing the attention of people with hearing impairment. They also assist foreign-born viewers who might not understand everything you say. In…
The celebrity status of influencers on social media platforms has been used for many years to cater to audience sizes from large to small. Before celebrity influencers were commonly seen on social media platforms, smaller influencers (now called micro influencers)…
If you’re a podcaster and haven’t been creating transcripts, you should definitely consider implementing transcript generators into your workflow. These tools allow you to repurpose content and reach a wider audience and, given that they’re free, they won’t drain your…
It seems as though just about everyone is using TikTok, from your child’s 4th grade friends, to your grandmother with an eye for viral cleaning tips. Although there are plenty of people using the app, becoming a TikTok influencer is…
Instagram success is not a simple matter of gaining followers and garnering a few likes and shares. Instagram is first and foremost a content-driven platform, so the format you pick does more work than the caption you agonize over. You…
Instagram follower exporter tools are a category of simple apps that can help your social media marketing campaigns. While they aren’t as intuitive and comprehensive as full SMM platforms, they still serve a specific function. As the name implies, they…
Artificial intelligence has become a somewhat common ingredient of SMM tools. Through AI, you can easily generate posts, track relevant data, and even predict future performance. If you’re still working out where AI fits into your strategy rather than which…
Content creation for social media has increasingly become the foundation on which you build a relationship with your audience. While ads may have once relied on the clear delineation of a television, billboard, print ad, or radio, the advent of…
Blogger outreach campaigns may initially seem complicated, but they are a common form of marketing that can widen your audience reach, lift engagement, and open the door to future campaigns. So what exactly is blogger outreach and why is it…
Fake tweet generators are perfect solutions for anyone who wants to generate engagement. For example, you can share a fake tweet on your account that might seem funny, or that features a clever response. Some of these interactions might sound…
There’s nothing worse than seeing a watermark on an image or video. Although these visual aids play a crucial role in protecting content from misuse and plagiarism, they also ruin the media for anyone who lays eyes on it should…
Off-page SEO is everything you do away from your own website to earn rankings: the backlinks other sites give you, the brand mentions that show up in places Google already trusts, and the reputation signals that build up over time.…
We’ve known for a long time that content is king in marketing, in whatever form it takes; however, of all of the major digital content forms (text, audio, photo, video), video has become the most popular (especially in its short-form…
More than half of Gen Z would become an influencer or content creator if they got the chance, compared with 41% of all adults, according to Morning Consult. Wanting to create is the easy part. Turning it into something people…
AI videos are enjoying an increase in use from companies of all sizes, in all markets. Although AI content is often discussed from the perspective of entertainment and individual social media use, artificial intelligence is immensely useful in developing videos…
Whether you have social media accounts for one brand or many, the process of posting regularly can quickly get overwhelming. Most social media managers must also create content and oversee the strategy, making the management of social networks difficult and…
Especially if you’re starting out with email marketing, it’s hard to justify paying a bunch of money for something that you are unsure will pay off. After all, there are a lot of competing email marketing products out there, and…
TikTok trends seem to pop up everywhere. Even if you are not a frequenter of the social media platform, you have likely run across the latest TikTok trend on other platforms like Instagram and YouTube. Despite the amount of time…
Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have…
TikTok is a short-form video-sharing app that took over social media platforms in what has felt like a storm, going from a relatively unknown app, to one that dominates numerous industries. Unlike many other platforms that allow you to share…
Instagram has long been a place to share your ideas through pictures and, more recently, videos and Instagram Reels. With success, it has become harder and harder to get your content noticed. As with websites, on Instagram, you need to…
Have you ever tried to sell a product using a video? Maybe you’ve seen some of those “how-to” videos where someone shows you how to cook a dish or clean a house. These kinds of videos work because they show…
No matter what kinds of videos you watch on YouTube, most of them need to compete with other videos in the algorithm. Like a regular search engine, YouTube serves up relevant videos based on keyword search. But unlike a regular…
One of the best ways to speed up your video creation process is by using AI-powered tools. With these programs, you can create incredible content in just a fraction of the time you would need otherwise. Even better, you don’t…
These days, social media marketing is incredibly important. After all, most young people spend significant amounts of time on social media networks. In order to make our social media marketing more effective, it is necessary to try to find any…
TikTok is just about everywhere, from your 10-year-old niece to your 80-year-old grandmother. The social media platform has truly taken the world by storm, and there is no shortage of video ideas to draw in even the least experienced social…
There’s no denying it: Right now, the real estate market is tight. With relatively few homes available and high mortgage rates, it’s easy to feel like you’re spinning your wheels getting clients. However, like most other businesses, marketing is an…
AI video enhancing tools are a fantastic option for any business wanting to produce the highest quality video content that they can. The software provides enormous value to bigger blogs and social media influencers who want to simplify their content…
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand…
Algorithms are often top of mind for marketers intent on reaching their target audience. Although learning Google search practices is often a simple matter of engaging standard SEO practices, other platforms are not quite as straightforward, including TikTok. Although there…
Let’s face it: blogging isn’t always easy. In an age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and…
Video marketing is one of those strategies that most companies have under-invested in despite its many business benefits. It’s been growing in popularity for years and, with the immense popularity of TikTok, doesn’t seem to be slowing down anytime soon.…
After reading these SEO statistics, you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have consumed content over the years, from consuming more video content, from smartphone users making most…
Most e-commerce sites let a lot of sales fly out the window. Although plenty of people browse and complete their purchases, there’s also a large number of abandoned carts each day. And unlike brick-and-mortar stores, it’s easy to abandon multiple…
Artificial intelligence has seen a surge in recent years, both in terms of popularity and in terms of success; while AI was once something in science fiction, it has become an invaluable aspect of business. As it has grown and…
With influencer marketing and the creator economy in all its forms being as popular as ever, many companies and agencies are looking to collaborate with content creator talent. After all, the right influencer can dramatically increase sales and exposure for…
With an AI YouTube video maker, you can create incredible posts for your website and social media. These tools can cut down your daily video production by several hours allowing you to focus on other, more profitable activities. I run…
Almost everyone in social media can agree on one thing: Facebook is the king of social platforms. There are a lot of reasons for this, of course, and these Facebook statistics will tell a compelling story of its value for…
Have you ever struggled, like I have, to build your own website on WordPress? Of course you have. There is a whole industry dedicated to web development to help businesses like ours. A WordPress AI website builder is meant to…
Computer-aided photography and retouching is not a new concept, especially on Instagram. In fact, the ability to both share photos and do innovative things with them is one factor that made Instagram wildly popular. However, just as with writing, the…
Can AI content rank on Google? Yes, and plenty of it already does. Google ranks the page, not the tool that produced the draft, so an AI-assisted post that is researched, edited, and fact-checked competes on the same terms as…
Most marketers I know, myself included, use at least one AI email tool every working day. This software category is perfect for marketing and sales teams, making outreach that much smoother. However, these tools are also fantastic for customer service…
Believe it or not, an increasing number of people are beginning to use the power of AI to enhance their LinkedIn profile photo. These AI LinkedIn headshot tools help you make improvements on your current existing photo and leave a…
Data scraping from websites has become an increasingly integral part of the marketing process. No matter what sort of data you need to extrapolate for your internal processes, there are a growing number of AI marketing tools that can help…
Would you like to work harder or work smarter? I’m assuming the latter, and if that’s you, it’s time to open your eyes to the latest AI-driven video makers which can help simplify your content creation process. With them, you…
Let me tell you a true story about me and podcasting. I have had a podcast since 2013, but as I indicate in my own Episode 140, Want to Excel at Social Media Marketing? You Need to be an Active…
Every AI output starts with textual instructions. Output quality tracks input quality almost exactly. So when the articles, blog posts, and images coming back look generic, the prompt is usually the problem before the model is. That gap is what…
Anyone that is involved in digital, content, influencer and/or social media marketing tend to be busy people. Between social media, emails, Slack conversations, internal as well as client meetings, phone calls, webinars, conferences, and on top of that creating the…
Have you seen those TikTok videos that feature voices that probably didn’t come from the content creator? They are probably using a TkTok voice generator, a handy tool that leverages AI that can make your shortform videos all the more…
Every business needs to have a social media presence because of the popularity of social media. Consider this: a whopping 57% of the world’s population (nearly 4.5 Billion and counting) have an active social media account. When you consider that…
Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your lead-generation…
If you’re not using social listening tools as part of your social media monitoring efforts, your brand might be literally deaf. An important part of social media and digital marketing is knowing where your brand stands at any one time…
Although Twitter has been around for a long time, there are always newcomers. Not only do people get older and want to try something new, but Twitter is a great place to talk about hobbies, news events, and much more.…
No matter what your business sells, the chances are that you have a presence on Facebook. After all, despite competition from other platforms, Facebook is still a major place to see and be seen. Especially when you consider that people…
Nowadays, many eCommerce builders come with free plans tailor-made for small businesses and single entrepreneurs. With this software, young enthusiasts can create their first commercial site and start selling online without having to incur major monthly costs. In fact, some…
If you are managing multiple social media platforms, having a single social media marketing dashboard from which to manage and analyze your campaigns and posts across several different social channels is critical for success. The name for this tool is…
If you’ve been following my blog, you’re well aware of my fascination with artificial intelligence software. This tool type is the future of content creation and marketing, allowing teams to create just about anything from amazing blog posts to realistic…
Staying at the top of your game on social media can be difficult these days. Pay-to-play has become a major part of the social media scene, making it necessary to buy advertising on social channels. We must also post organic…
AI text generators have taken the world by storm. Some will argue that they make you a better copywriter, while others have argued that it’s impossible to detect what is human-generated and what is AI-generated. That question matters for your…
Creating a Facebook group takes about two minutes. Running one is the part that trips people up. Plenty of branded groups go quiet within a month because whoever set it up had no plan for what came after the first…
I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social media optimized and SEO friendly. My goal in sharing is also to help you convert…
AI video generators are a tool category I’ve been experimenting with as of late. There are many potential use cases for them, and they can play an impactful role in educational video and anywhere stock video would otherwise do the…
Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Even a few short years ago, Pinterest was a relatively unknown social media network. Why? Because it had a niche: young women with disposable income. It…
These days, making money on YouTube has a lot of appeal. After all, a lot of people think that top YouTubers can spend just a few hours a day creating content, then rake in a fortune. The truth is that…
Before Elon Musk bought Twitter and made significant changes to their app ecosystem, there used to be a plethora of Twitter clients, third-party apps devoted solely to allowing its users to consume tweets. Some of these clients or apps were…
As an “oldie but goodie” social network, it’s easy to take Twitter for granted. In recent years, the network has hosted heads of state, journalists, creatives, and ordinary people. However, nowadays it’s more than just a good place to hang…
Since the emergence of Generative AI, I have been on a mission to find all of the amazing AI tools for marketing that exist and see which ones I can work into my own marketing processes as well as those…
As algorithms and common practices change, so too does how to reach your target audience. In spite of all of the changes that have occurred in recent years regarding how Instagram works, and how brands and companies can reach their…
You probably know this by now, but TikTok continues to be the hottest place to see and be seen among Generation Z. In fact, this platform has one of the youngest user bases among social media sites. One reason for…
When we talk about AI in marketing, we tend to focus on textual content creation in the form of generative AI. We all know about the time saved and efficiency gained by using these tools to create blog posts, ad…
Video is an integral part of marketing overall. This is unsurprising because consumers love video and spend more time on it than they would a print or other visual ad. In fact, as you’ll increasingly find, brands that don’t do…
Generative AI is pushing the boundaries of what we are able to create using sophisticated artificial intelligence tools. Another type of content we can create is video using text-to-video AI tools. These tools allow us to create digital video content…
Whether you are looking to start a new blog or looking for some ideas on what to write your next blog post about, it’s always a great idea to look around and be inspired by some of the great blog…
There’s no question that people love Instagram. Its ubiquity has made published photographers of many people, and now everyone is sharing their daily lives. At the same time, businesses have found that Instagram for business can be very effective at…
Long gone are the days in which Pinterest was used primarily as a way for people to save images and articles to cover their interests and provide inspiration. Instead, Pinterest is now used as a way to encourage more followers,…
Networking is vital for virtually all professions, but real estate is uniquely matched to networking, as so much of real estate work is tied to making connections, building relationships, and managing those relationships over time. While plenty can be said…
Right now, the hottest topic in content marketing is AI. This is no surprise when you consider that AI tools are brand-new technological toys on the market. Furthermore, there is an army of writers and editors who feel that their…
If you are looking for social media contest ideas, the hard part is not thinking of a prize. It is picking a contest format your audience will actually enter and that does not break the platform’s rules. Contests are one…
No matter the length, it’s clear that video is a very popular form of content. In addition, the video medium is highly versatile for content creators. Depending on your platform, interests, and goals, you can make dynamic content like tutorials,…
Although a few social networks like Facebook and LinkedIn assume that you’ll use your actual name, many of the others encourage you to create an alias for yourself. For instance, YouTube and Instagram expect that you’ll use something Creative as…
If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of a sudden, I realized that it was saving the…
These days, it isn’t enough to crank out a bunch of branded content, put it on the Internet, and hope for the best. There’s too much competition in almost every industry and across major keywords for websites to perform well…
If you want to talk about the exchange of ideas in real-time online, Twitter is one of the oldest still-operating forums where this can happen. In fact, Twitter has historically been one of the most diverse discussion forums around, because…
If you are an ecommerce brand, having an Amazon marketing strategy is not an option. Ever since the debut of the e-commerce giant almost 30 years ago, Amazon has been a popular destination for online shopping. Even when you mostly…
AI content creation is the latest wave of the AI revolution that will undoubtedly make you more efficient – and better – in your marketing efforts. After all, one of the best ways to increase marketing efficiency is undoubtedly the…
LinkedIn can be a powerful tool in your arsenal. Rather than focusing on personal connections, like most social media sites, LinkedIn’s designation as a professional network makes it a highly varied tool to increase your reach and make connections. Using…
Is your LinkedIn account restricted? You’re not alone! A look through the comments of this post will give you an idea as to the issues that others like you are facing. In fact, I often get emails from readers of…
If you are in a B2B industry, then you know that LinkedIn is a critical source of leads. These LinkedIn statistics hint at the treasure trove that LinkedIn can be for those that work in a lead generation role: This…
I originally wrote this blog post when there was a weird loophole that had tons of Facebook Events invitations flooding my inbox. Since then, I have been in better control of what I perceive to be Facebook spam messages, but…
Similar to other digital marketing tasks, AI-powered technology is already having a major impact on video creation and editing. These types of video editor software tools can automate various processes that would previously take you hours upon hours to finish.…
Twitter is entering a new era after its acquisition by Elon Musk, but despite the promises of banning nobody and adhering to free speech, various restrictions continue to be placed on Elon Musk’s platform as we speak. Now that Twitter…
Artificial intelligence has allowed us the freedom to create content in many ways. While I would never recommend you write a blog post using AI, short bits of content are actually more suited to using AI. Why? Because when you…
Joining LinkedIn takes about five minutes. Go to LinkedIn.com, click Join now, and register with a personal email address you will keep even if you change jobs. That is the mechanical answer, and my complete guide to creating a LinkedIn…
The never-ending question of quality vs quantity of Twitter Followers is similar to the argument of how many people you should connect with on LinkedIn or “friend” on any of the social media platforms. Without enough connections on LinkedIn, you…
If you have been on the popular social media platform as an advertising entity for any length of time, you have likely heard of the existence of a massive library of the ads currently being run across the different Meta…
Twitter is a platform with lots of messages that go back and forth every day. Sometimes, the messages are a friendly debate on a hot topic, while in other situations, it’s a brand-related discussion or simply people sharing their thoughts.…
It goes without saying that video is an increasingly highly valuable area of content marketing. That this is true isn’t surprising: people love to be shown how to do cool things, they can watch videos while enjoying a hobby, and…
Looking for the best infographic maker? You’re not alone. We all know that infographics are a power tool for content marketing, social media marketing, and even blogger outreach to enhance our SEO backlink building efforts. That’s why infographics are so…
These days, TikTok is taking the world by storm. Not only is the network growing quickly, but it’s also controversial because governments all over the world are concerned about its influence. However, as marketers, we understand that this network is…
No matter what industry your business is in, it’s critical that you have some form of a website. After all, websites are one of the best ways to introduce yourself to potential customers, spread brand messages, and distinguish yourself from…
Shorts is one of the most crowded surfaces on YouTube, and short vertical video is now the default rather than the experiment. The format itself is not new, since TV commercials and other spots have run this length for decades.…
Most of us can agree on one thing about social media marketing: Facebook has the largest reach. That same reach also makes the platform harder to work in, for users and marketers alike. Finding the profiles of potential customers is…
While most of us are used to making videos for YouTube, Shorts are much newer. They were primarily a response to other platforms and their short-format videos, and they’re built for people to watch and then swipe past. In some…
For many years, Twitter has been an excellent tool for marketers. After all, it’s older than many of the other networks. But more importantly, Twitter is one of those places where people all over the world can broadcast their thoughts…
There’s no question that TikTok remains popular, despite all the controversy. The latest TikTok user and engagement numbers show why it is increasingly a critical forum to reach the younger generations. However, you can produce all the content that you…
With social media marketing now in its second decade, marketers are always trying to see if there are better social media management tools out there. After all, with all the changes that go on in social media marketing, you would…
It used to be that getting verified on Twitter was important for your credibility for your profile there. Verification meant that Twitter, and the general public, knew that you were who you say you were, rather than (potentially) an imposter.…
As content creators and marketers, we should all be focused on the quality of our content. After all, poor-quality content is unlikely to receive the quantity and type of engagement that we need. And of course, it is that engagement…
As nearly everyone in our industry knows, video marketing is hot. Really hot. In fact, video marketing has been slowly taking over multiple social networks due to its overwhelming popularity. Although at one time it was expensive to produce, nowadays,…
All of the podcasting statistics point to the continued growth in the industry. More and more businesses and entrepreneurs are launching podcasts. Whether you are planning a new podcast or want to grow your current one, I created this list…
Whether you create TikTok videos for fun, as an influencer, or on behalf of a brand, chances are that you worry about your hard work getting stolen by bad actors. Add to that the increased emphasis on authenticity within the…
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if…
When it comes to content marketing, there is no question that it has a very high ROI for most companies. It’s also one of the best ways to invite your target audience to interact with your brand. However, it’s also…
TikTok is home to some of the most compelling trends that have popped up on social media platforms in the past few years, and photo editing trends are no different. Whether you are a teenager hopping on your phone or…
While podcasting has always been seen as a niche tool which may or may not be relevant from a marketing perspective, with every year we see more and more content creators and brands using podcasting for business. I also have…
If you’re a professional or represent a B2B brand, chances are LinkedIn is important to your job effectiveness. After all, LinkedIn is the place to see and be seen by businesspeople. Recruiters, job seekers, sales professionals, and marketers all need…
A discussion of social media is no longer complete without a substantial mention of TikTok. Emerging on the scene only a few short years ago, TikTok has exploded, and become a powerhouse of a social media app used by companies,…
If you’re looking for the blogging statistics to help you improve your content marketing, you’ve come to the right place! Blogs are increasing in popularity with businesses because blogging is increasingly critical to marketing success and it gives your brand…
Whether you’re a TikTok newcomer or can’t live without the platform, you probably want to know who’s “TikTok famous.” After all, social media is a great place to share your talents without the challenges of traditional publishing or hiring. But…
It’s been predicted that there would be an end to email one day, but so far, email is still going strong a decade after that famous prediction was made by Sheryl Sandberg of Facebook. Social media may have caught up…
Whether you’re a professional who makes videos as part of your work, an amateur YouTuber, or even just a viewer, viral videos are often lots of fun. As a professional or a YouTuber, having your videos go viral can be…
No matter what type of content you produce on TikTok, you always want to reach as many users as possible. After all, TikTok is the home of viral challenges and other wildly popular content. One reason that young people love…
Social media is no longer new. Think about it: it’s been 39 years since the official birthday of the Internet on January 1, 1983, and roughly 25 years since the first recognizable online social media site, Six Degrees, was launched…
Pinterest is a mysterious place if you’re not active on it. However, once you realize that it is more of a search engine and a site and product discovery platform rather than just another one of those social media platforms,…
Looking to shake things up with your LinkedIn marketing? Have you tried launching a poll there recently? One of the best ways to find out what people think in terms of your company, products and services is a poll. Specifically,…
Why is investing in the best email marketing software tool for your company important? I always say that you need to meet the digital user where they are, which includes meeting them via social, search engines, or email. Your choice…
Do a search for Twitter tools, and you’ll find a plethora of apps to use. If you do the same for LinkedIn tools, you simply don’t have the same ecosystem. Why, you ask? LinkedIn is infamous in the social media…
Let’s just come out and say it: people love when their content goes viral. Whether the content was funny, inspirational, thought-provoking, or just plain good, only the best goes viral. At the center of all viral social media posts is…
These days, many brands that want to reach GenZ are turning to TikTok for content marketing. And the ones that haven’t are probably considering it. One reason for this is that, as a heap of analytics data has demonstrated, TikTok…
Increasingly, LinkedIn is an important marketplace for professionals of all types. What once was primarily a job-seeking site is now a place to see and be seen, catch up with industry news, and congratulate friends and colleagues for their recent…
As TikTok grows, both as a social network and a place to do marketing, careful management of your account is more important than ever. In fact, while TikTok may have once been a place to test out strategies, it’s now…
There’s no question that TikTok is a major trend, especially with young people. In fact, more than with many other networks, TikTok is making big tech CEOs in Silicon Valley lose sleep. This relatively young and fast-growing social networking platform…
LinkedIn is a paradise for many types of business professionals, and if you are not finding success on the platform, it might just come down to your personal branding as manifested in your LinkedIn profile. I hope to inspire you…
Facebook is something that nearly everyone has. What once was a niche product for college students is now so popular that it has billions of members. However, along with that high number of members comes a high level of competition.…
Whether you are a solopreneur or run a marketing department in a large company, you will quickly find that customers love email. That may surprise you, especially if most of the marketing emails you get go straight to the trash.…
So who exactly are the top Instagram influencers today? And what can we learn from them? There’s no question that being an influencer can be very competitive, especially in popular niches. Fortunately, both marketers and influencers alike can learn from…
The coronavirus pandemic has shown us the need for content marketing hasn’t gone away. If anything, content marketing efforts have only become more important as more people spend more time online searching for more information–often in the form of visual…
Have you ever wondered how to become an influencer, whether it is to get free products from the brands that you love or to launch a speaking career in your industry? You’re not alone. With influencer marketing becoming such an…
These days, video is an increasingly valuable part of most brands’ advertising and marketing efforts. Whether you’re doing a video for content marketing, customer education, or overall PR, brand video is increasingly important for building relationships with existing customers and…
For some companies, the concept of giving some marketing control to customers seems frightening. After all, it’s easy to imagine a disgruntled customer badmouthing your company because they didn’t like your return policy. However, along with upset customers, there are…
By now, almost everyone in marketing knows the importance of influencers and developing an effective influencer marketing strategy. A recent take on the use of opinion leaders and celebrities to sell goods and services, a quality influencer program is a…
Facebook Messenger marketing tools let you automate the conversation that starts when someone messages your Page. That covers the bot answering a common question at 2am, the sequence that follows up on an abandoned cart, and the routing that hands…
When it comes to personal branding on LinkedIn, headlines are everything. They’re how you get noticed online. They’re how you make yourself memorable. And they’re how you build trust with potential clients. In order to create killer LinkedIn headings, you…
Wait: You’re investing lots of $$$ in Facebook Ads but you’ve never considered promoted tweets through Twitter advertising? If this is you and you want to know what you might be missing out on, keep reading! No matter what kind…
TikTok has proved that it is here to stay, so it’s now or never for brands to get on board if you are eager to reach younger generations. Of all of the social networks, TikTok’s unique culture and functionality make…
If you have been building your online presence for long enough, chances are that you have quite a following. People love your content, have fun sharing it with other people, and take your suggestions seriously. Now, brands are asking you…
Before we talk about what is a sphere of influence and why its critical for many in business, let me first give you a short history lesson to provide you a useful analogy. If you’re old enough to have lived…
One of the challenges we marketers face is legal compliance, and the influencer marketing industry is no different. One report suggests that FTC influencer guidelines are violated by 93% of social media endorsements. Unfortunately, the burden of FTC compliance falls…
LinkedIn has come a long way from the days of being a job search site. Nowadays, it’s a good place to see and be seen, exchange ideas, and build businesses. Of course, building a business on LinkedIn requires a lot…
Is influencer marketing pricing as easy as simply finding your influencer and using an Instagram influencer calculator to calculate how much you should pay them? If only influencer marketing was that simple! Nobody questions the value of influencer marketing these…
One of the major principles of social media marketing is that you need to post consistently. By doing this, you keep people interested in what you have to say while building and retaining relationships with your followers. However, this isn’t…
Do you ever feel like you’re speaking to a brick wall when you try to communicate with your customers? That’s because without a defined brand voice, your marketing and communications will be inconsistent, and customers will have a hard time…
No matter why you are on Instagram, at some point engagement becomes king. Individual members who don’t do advertising probably value engagement because it means that other people appreciate their content. Pictures are meant to be enjoyed, even if it’s…
No matter how much social media, in general, has changed, one thing has been the same for a long time: Twitter is an important source of information and a place to exchange ideas worldwide. In addition, we marketers and corporate…
One of the great maxims of our culture is that nothing stays the same. Trends are a part of life, whether it’s fashion, communications, or even architecture. People even talk about trends, especially as they impact everyday life. And, in…
Facebook advertising is very competitive, especially in the era of people staying home most of the day. Now, even with stores reopened and most pandemic-era restrictions being lifted, relationships and virtual advertising remain important. In particular, Facebook is a major…
As website owners, one of our most important tasks is ensuring that we have adequate SEO. After all, SEO is how our site is found by people that are interested in our niche. In addition, getting a first-page placement at…
Social media has always been thought of as a real-time place to share what you’re thinking or doing at the moment, but smart marketers know that while there is a time and place for tweeting at the moment, being able…
One of the ways in which influencers from all industries are trying to monetize their audiences and social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, it is…
There’s little question that Facebook has been around a long time. And, like some other social networks, it’s a great place for people to hang out, keep track of family or friends, and exchange ideas. Even in the face of…
Over the course of speaking to tens of thousands of professionals at a few hundred events over the last decade as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said…
One of the biggest challenges on social media is getting your organic content discovered. After all, social networks are more inclined than ever to prioritize paid or boosted content, to the expense of high-quality free posts. While Facebook is the…
These days, it seems like polls are everywhere – even Twitter has polls. Whether it’s the old-fashioned opinion poll from politicians or a survey that brands deploy to see how good brand affinity is, they are popular for one important…
If you’re on LinkedIn, you’re probably seeing a lot of polls in your newsfeed and the engagement that they can bring when done right. That is no accident, because LinkedIn polls give B2B companies a fast read on what their…
These days, there’s a lot of temptation to avoid Twitter, or at least deemphasize it, for marketing. After all, the younger demographics often favor TikTok or Instagram, while Twitter is more of a place to talk about things and announce…
These days, LinkedIn is much more than a job-seeking and recruiting site. Instead, it has matured into a multipurpose professional networking forum. Especially considering that change, it’s important that we distinguish ourselves and our personal brand on the network. Part…
No matter how small your website is, SEO is really important. After all, if people can’t find your website, you won’t attract new potential customers. For that reason, a lot of people want a guide to best practices. There are…
These days, social media is one of the most important places for businesses to reach customers. This is true even though most social media networks are increasingly paying to play. However, on LinkedIn, the situation is a bit different. Not…
These days, Facebook has made it nearly impossible for businesses to avoid paid advertising. After all, the organic feed is largely excluding content from commercial pages. Unfortunately, this means that it’s tempting for businesses to abandon Facebook completely, rather than…
Although the news in social media these days seems to be dominated by TikTok and Instagram, others have chosen Twitter as a way to generate buzz. This isn’t surprising, especially when you consider that TikTok and Instagram aren’t for everyone.…
These days, influencer marketing is more than just a passing fad. Instead, it has become one of the most important aspects of consumer marketing. Consider the statistics. A whopping 92% of consumers find influencers more trustworthy than celebrities, and 33%…
If you check the X accounts of many reporters, influencers, and business leaders, you’ll see that they have pinned a Tweet. Just like “pinning” a computer program to your task bar, when you pin a Tweet it means that the…
If you’re like most professionals these days, you have a LinkedIn account. While it used to be primarily a job hunting site on steroids, these days LinkedIn is an important place to see and be seen. In addition, many sales…
For centuries, people have wanted to be rich and famous. And it used to be that this was difficult to pull off: the cost of publishing, producing music, or becoming a politician were prohibitive for most. However, the Internet Age…
Once upon a time, social media was primarily a written forum. For instance, Twitter was mostly the 140 character limit, though there was an opportunity to add a link. However, Facebook has always allowed for more media on the platform,…
A lot of businesses, not knowing better, will take that video that they finally got recorded and simply upload it to YouTube together with a title and description. While on other social networks this is pretty much all you can…
Have you ever wanted to work with Instagram influencers, but worry they might have a community of fake followers? Are you looking for a fake follower count or fake accounts check for Instagram? Instagram influencers can be great for your…
Social media marketing in general is a highly effective way to reach out to customers and build a brand community. However, this is an area that has evolved quite a bit over the years. It used to be that simple…
We all know that social media algorithms favor recent content and will see how people engage with your content after you publish it. If a lot of people engage with your content, you will tend to get more impressions. If…
I’m willing to bet that at some point you’ve scrolled through Instagram, seen a post you like, read the caption, and somewhere in it the brand or person has written “head to the link in my Instagram bio to learn…
The secret to thriving on social media is creating relevant, engaging, and useful content for your target audience. When it comes to a visual social network like Instagram, if your Instagram posts aren’t attracting as many prospects or likes as…
I get asked a lot about how students should use LinkedIn. Although this post is originally based on how I would have responded some time ago, my college-age niece recently asking me this question reminded me that I should have…
The days of carefree Tweeting, at least for brands, is over. For several years, social media marketing has been an arms race with everyone chasing customer eyeballs. And for social media managers, it’s often tough to know which Tweets are…
These days, many businesses are under pressure. Lockdowns and other restrictions have made it more difficult to sell products and services, and many people are out of work. This contrasts to 2019, when the economy was going strong and everyone…
Why does every business need an Instagram marketing strategy today? Instagram has become an integral part of marketing for businesses of every size, including the B2B companies that spent years assuming the platform was not meant for them. The audience…
Unless you run a website, the chances are that you’re used to a URL, or Web address, being something you simply get by default. After all, in most situations only the website administrator can set them. All you can do…
Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Key Takeaways ✅ There are two…
How to monetize Instagram (or any social media) is a question that I get asked a lot. Since I recently appeared on a podcast talking about this, I thought I would provide you a slightly different, more comprehensive, and overall…
If you’ve found the right influencers to collaborate with, it’s time to reach out. As with so many other things in business, influencer outreach can seem intimidating. After all, you’re asking a complete stranger to help you with a business…
You might be thinking, “Instagram for real estate? Really?” Yes, really. Here’s why. Whether you’ve been a real estate agent for a year or a decade, your most important job is staying in touch with and building out your network.…
Many marketers see holiday social media posts as “fluff,” content that does not really mean anything but is easy to create and post. The truth is that holiday posts and news breaks during the holiday season can be some of…
Since way way back in 2010 when I began my social media strategy consulting which is now a cornerstone of my Fractional CMO consulting, I’ve helped a multitude of companies through the creation and implementation of a social media strategy…
Unless you’re a B2B brand, there’s a good chance you are overlooking LinkedIn. For sure, there are opportunities to recruit new employees regardless of your industry or company type. LinkedIn started as a place to find opportunities. But this social…
Once upon a time, YouTube was primarily known as a source of amateur video. For instance, people showed off their pets and the latest teenage pranks. You could log onto YouTube and have a few good laughs before switching to…
As one of the oldest social networks still in existence, Twitter has a relatively storied history. As part of this history, Twitter has been a major source of news, thought leadership, and political wrangling. However, like its younger counterparts, Twitter…
Because influencer marketing is such a new medium, many of us aren’t quite sure how to go about it. While I and many other marketers have spilled a lot of ink on the more creative how-tos of influencer marketing, legalities…
As a leading marketing speaker and consultant myself, I often get asked about how to become a social media consultant and develop initial clients. As someone who has been doing this for more than a decade, I am happy to…
These days, LinkedIn has lost its position as one of the newest tools for business professionals. However, just because there’s no “cool factor” doesn’t mean that it isn’t important. In fact, LinkedIn continue to be one of the best places…
With time comes experience, and this translates into knowledge. Today I’d like to share my accumulated knowledge as it relates to blogging, and specifically to my favorite WordPress tips and tricks. It’s one thing to have great ideas, and another…
Make no mistake: the days of social media being nothing but a fun environment to hang out in are over. While many of us can still have lots of fun on social media, it has still become highly commercialized. Scrolling…
If you’re trying to figure out how to get more connections on LinkedIn, you’re not alone. Who to connect with on LinkedIn in order to build a network is a question I often get asked. Every time someone sends me…
Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat…
Every brand is striving for the attention of consumers on Instagram. Small businesses, influencers, restaurants, stores, bloggers, beauty brands, clothing lines, etc. often struggle and feel stuck due to a lack of followers and low engagement. Hosting a productive sweepstakes…
Have you ever looked back and try to grasp the true significance that social media plays in our daily lives? Have you ever thought of how social media as a catalyst for social change has more and more become a…
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