While most marketers struggle with basic backlink tools, industry leaders are quietly using these five sophisticated platforms to find competitors backlinks and uncover their most valuable link-building strategies. Research shows top-ranking pages often have 3.8 times more backlinks, highlighting the…
A social media tracker is a type of tool that I always recommend to my Fractional CMO clients when they are ready to take their social media marketing to the next level. It goes without saying that tracking your social…
I have been on Twitter (sorry, I still call it Twitter) since 2008 and have amassed more than 200,000 followers over the years (click here to follow me on Twitter!). While there are many strategies I have used, there is…
Marketing conferences are essential to stay updated with industry trends, network with peers, and learn from top experts. With so many events to choose from, it’s important to know which conferences will provide the most value for you and become…
Currently, 60% of small businesses use digital marketing to be an important tool to attract customers and drive sales. Why? Because digital marketing offers unique advantages that traditional marketing simply can’t match: But what exactly makes digital marketing so effective…
Creating attention-grabbing Facebook ads that resonate with your audience can be time-consuming. Writers often backtrack the process several times over until they find a copy they truly like. Even then, there’s no guarantee this message will score points with your…
Marketers often throw around the terms content creators and influencers without much deep thought, but they serve distinctly different purposes despite often being confused for one another. As author of the definitive book on influencer marketing, The Age of Influence,…
When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the TikTok community. That being said, fonts can play a crucial role in…
Small businesses are discovering a powerful truth: digital marketing isn’t just an option anymore—it’s a game-changing force that’s leveling the playing field against bigger competitors. As someone who’s helped countless businesses transform their digital presence, I’ve witnessed firsthand how the…
Have you ever struggled, like I have, to build your own website on WordPress? Of course you have: There is a whole industry dedicated to web development to help businesses like ours. For those looking to develop more of your…
AI caption generator tools have seamlessly taken over our digital marketing industry. In the last year or so, numerous companies have started using this type of software to automate their writing processes and increase overall productivity. While some naysayers are…
Tracking and reporting your SEO performance is essential for measuring success and making data-driven decisions. Whether you’re a business owner, marketer, or SEO professional, having the right tools can simplify your reporting process and give you actionable insights into your…
Struggling to reach your marketing goals? You’re not alone. Here’s why companies are increasingly turning to marketing consultants like me for solutions. A marketing consultant is an external professional who provides strategic marketing expertise to help businesses improve their marketing…
AI image generators are revolutionizing the creative industry, offering artists, designers, and content creators new ways to generate stunning visuals with just a few clicks. Whether you’re looking to create unique artwork, design eye-catching graphics, or experiment with abstract concepts,…
If you are a small business, it’s safe to say that relationships are your bread and butter. After all, people love to buy goods and services from businesses and people that they know, like, and trust. Here’s the thing: those…
Email marketing continues to be one of the most powerful tools available to connect businesses and their audiences. Email marketing can also help drive sales and build lasting relationships with your audience. If email marketing campaigns do not plan carefully,…
Every click, every share, every conversion tells a story—but are you listening to what your data is saying? Making marketing decisions without proper analytics is like throwing darts in the dark—you might hit something, but you’re probably wasting a lot…
Nowadays, it’s hard to imagine an effective blogging process without the use of artificial intelligence. With high-end AI software, creators can generate text, images, and videos from scratch. Blogging software increases your weekly blog output while also optimizing articles for…
Micro-influencers have emerged as a vital component of modern marketing strategies, offering brands the ability to connect with highly engaged niche audiences. Unlike their macro counterparts, micro-influencers bring authenticity and relatability, making them more effective in driving conversions and building…
In an era where 2.71 billion people shop online, digital marketing isn’t just an option – it’s the lifeline of modern business success. As a digital marketing consultant who’s helped countless businesses transform their online presence, I’ve seen firsthand how…
Artificial intelligence is rapidly transforming how businesses approach Facebook Ads, offering unprecedented opportunities for optimization, personalization, and automation. Whether you’re looking to enhance targeting, automate creative processes, or optimize ad spend, AI-powered tools are becoming indispensable for marketers aiming to…
Most of us are familiar with B2C email marketing. This is especially true if you shop online, because websites often ask to send emails when an order is placed. Sometimes they’ll even collect emails without an order, usually in exchange…
Finding the right users on Instagram can be a game-changer for businesses looking to discover potential customers, influencers, or even brand ambassadors. With millions of profiles, searching manually can be overwhelming. Thankfully, there are Instagram user search tools designed to…
If you’re a small business or a beginner content creator, engaging in social media is no longer an option. You want to engage efficiently using some tools, but you also need to manage your business expenses wisely during its early…
AI marketing tools are reshaping digital strategies in 2025. Here’s what you need to know: Key benefits: How to choose the right AI marketing tools: Remember: AI tools enhance human creativity, not replace it. Use them to handle data and…
LinkedIn Premium can be worth it for small business owners and marketers, but it depends on your specific needs and goals. Here’s a quick overview: Is it right for you? You should buy if you’re: You should skip if you’re:…
In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management,…
Choosing between influencer marketing and affiliate marketing? Here’s what you need to know: Quick Comparison: Aspect Influencer Marketing Affiliate Marketing Main Goal Brand awareness Sales and revenue Payment Often upfront fees Commission-based Content Control Less control, more authentic More control,…
A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here’s what you need to know: Aspect Full-Time CMO Fractional CMO Time 40+ hrs/week 15-20 hrs/month Cost $150K+/year $36K-$72K/year Focus…
Digital marketing and social media marketing are often confused, but they’re not the same thing. Here’s what you need to know: Key differences: Where they connect: Quick Comparison: Aspect Digital Marketing Social Media Marketing Channels Websites, search engines, email, apps…
As artificial intelligence keeps getting better, the way we search for information online is changing too. AI search engines are changing how we find and use information, giving us results that are more personalized, quick, and accurate than older search…
Digital marketing and affiliate marketing are two popular online strategies, but they work quite differently. Digital marketing is like being the captain of your own ship. You’re in charge of promoting your products or services across various online channels. You…
As TikTok has become more popular, its use in business has rapidly increased. And despite ongoing controversies about its potential banning in the United States, consumers and businesses show no sign of decreasing time spent or investment in the platform,…
While social media itself is a treasure trove of marketing campaigns and sales copy, social media data is an invaluable resource in and of itself. Marketing and analytics teams are increasingly often using Twitter scrapers to gather public data from…
AI voice generators are a new type of artificial intelligence software that helps streamline content creation. They allow us to reduce content production costs while maintaining a high quality of content due to the recent advancements in voice technology. In…
If you were to look at my Twitter account or receive my weekly newsletter, you will notice that I share a lot of content that I did not create. I am what you would call a content curator. By sharing…
Key Performance Indicators are the guideposts by which you design and alter your email marketing efforts, and putting an email marketing campaign into practice without developing KPIs significantly decreases your ability to achieve email marketing success. From development to evaluation…
TikTok Stories have quickly gained popularity on the platform. This feature lets users share temporary content that vanishes after 24 hours, similar to what’s available on Instagram and Snapchat. Like those platforms, TikTok’s Stories feature provides a dynamic way to…
Artificial intelligence is making it more efficient than ever to market on social media. Social media platforms, themselves, are using AI tools to continually promote and evolve their sites. Using AI, you can effectively help your marketing strategies grow and…
Given the importance of social media, companies have developed search engines that would allow you to browse through these platforms more efficiently than you could do directly in social media. With these unique search engines tapping deep into the APIs…
You probably found this blog post because you were also looking for advice on influencer strategy or specific influencer marketing examples to inspire your next TikTok or micro – influencer campaign. When I embarked on writing The Age of Influence,…
When you think of digital marketing, what do you first imagine? Do you think of shiny social media posts, with a heavy emphasis on social networks like Facebook and Instagram? Or do you think of blog posts, and a company’s…
In today’s digital age of generative AI, ensuring the authenticity and accuracy of images is more critical than ever. Whether you’re a content creator, marketer, or just a curious user, AI image detection tools can be invaluable. This blog post…
Content is the currency of digital and social media, so content creation is something that every company must do–and do a lot of. Content writing is one of the most demanding and time-consuming marketing processes that you truly can’t live…
Whether you are a podcaster or you want to analyze podcasts for advertising or guest appearance purposes, you will want to know what podcasts are popular and how certain podcasts compare in terms of popularity. These charts are useful as…
Using AI transcription software has become vital for companies of all sizes. As the name suggests, these platforms generate transcriptions and summaries of your online meetings and other video content. Brands use them to simplify their workflow and repurpose files…
As Shopify has grown, so have its offerings. While online stores were once only large enough to provide landing pages and product description pages, these platforms have begun to offer the ability to establish your online presence–and Shopify is no…
One of the most common questions I get asked from businesses is how to find influencers. If you’re hoping to take advantage of the influencer marketing trend that I write about in The Age of Influence, one of the toughest…
Have you ever used a mockup generator to see how your Facebook Ads would look like within the social media platform? These tools give you a visual representation of your promotional messages and are especially valuable if you need approval…
AI image extenders are game-changers for anyone looking to take their photos to the next level. Whether you’re a designer, a social media junkie, or just someone who loves experimenting with pictures, finding the right AI image extender can make…
Take a quick look around the Internet, and you’ll quickly notice one thing: ecommerce is everywhere. In fact, these websites are a growing source of not only opportunities to buy something but also a chance to learn. After all, content…
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Email marketing is likely something you are familiar with, whether you use it yourself, or you open your inbox to a slew of marketing messages. The reason for this is simple: email marketing has long had and continues to have…
No matter what business, you should always be on the lookout for something that is new and better. When it comes to digital marketing, this also refers to website designs. If you run your website on WordPress, having the perfect…
I have personally seen how AI has provided a ton of benefits to my own Your Digital Marketing Coach podcast. Now i want to teach YOU about the power of AI podcasting through the tools that make cutting edge technology…
Whether you are a startup about to start with email marketing for the first time, or an established company working out budget allocations, it’s important to understand email marketing cost. After all, it can be easy for us to pay…
Hashtags are vital for increasing TikTok’s visibility. Captions increase the reach of our posts, showing them to users interested in a particular topic, and hashtags can add more strategic intent to ensure our content has the highest chance of being…
Looking to improve the quality of your photos? With an AI image upscaler, you can enhance photos and other images for your social media and other platforms. Image upscalers fix various imperfections, ensuring everything you post online is of the…
I have talked about podcasting in the past, and how this oft-overlooked marketing strategy is one that should not be ignored. Podcast guesting, however, is perhaps even less discussed, but can be an extremely valuable tool in your marketing arsenal. …
While there are plenty of larger influencers who have broken their way into the market and demonstrated the value of influencer marketing, fewer people talk about micro-influencer marketing, and how micro-influencers have the ability to draw in truly engaged audiences.…
A Twitter shadowban is one of the last things you want to experience as an influencer on this platform. Receiving a ban prevents you from using some of the most relevant platform’s features. Among others, it might prevent you from…
Influencers know best how important it is to leave a good first impression. With beautiful selfies, you can grab attention, instill authority, and gain followers. Unfortunately, some photos simply turn out wrong. Imagine getting back home after a lengthy vacation…
With the ever-increasing popularity of e-commerce, it’s unsurprising that there are many platforms where people can buy and sell. Originally, most people chose to do business through a platform, such as eBay or Amazon, if they wanted to reach customers.…
Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could…
Amazon seller tools are perfect solutions for any business selling on Amazon. They streamline tasks that you would otherwise need hours to complete and provide high-quality insights for your operations. With these software tools, the sky is the limit for…
AI writing assistants are the next evolution of content generation. These nifty tools have all the functionality of AI writers and then some. With this software, you can streamline your marketing efforts, optimize content for search engines, and simplify your…
Finding that perfect Shopify theme can be tricky. Because of that, companies often use other websites as inspiration. While browsing the web, you might notice a compelling visual design. In these situations, you need to use a detector tool to…
Twitter has been an important forum for marketing for over a decade. Whether you try to jump on the latest trending stories, create your own, or employ some other strategy, Twitter is a fast-paced place to engage with customers. Depending…
Nowadays, it’s hard to execute any digital marketing tactic without the appropriate tools. With the right software, you can improve your decision-making and differentiate your strategy from your competitors. In fact, some tools allow you to see clearly what your…
Although much of the advice involving Instagram accounts focuses on follower counts and growing popularity, an Instagram shop is increasingly popular and important to use the platform to make sales. Instagram shopping is no longer reliant on links embedded in…
Making a career on YouTube is a dream for many young people. Unfortunately, selling products can be daunting early on. This is why many creators rely on ad revenue to keep them going during the initial months. Fortunately, there are YouTube…
There is a growing trend of content creators and businesses that are looking to take advantage of AI to make their content available globally through the use of AI translation. If you are considering the same, and have a YouTube…
These platforms are also fantastic for creating short summaries of longer blog posts or for instilling new life into old pieces. Although they’re still not as common as, let’s say, grammar tools, they’re slowly carving their place in the competitive…
If you built a Shopify store, you want to take every advantage to promote it. When it comes to social media, all eyes seem to be on TikTok and Instagram. Good. That means you will have less competition to market…
An AI plagiarism checker is an integral application for any business. With content being the currency of digital marketing, it is important to be able to rest assured that every piece you publish on your website or anywhere is uniquely…
Looking to do cold outreach? You can buy a random list and hope for the best, or you can pinpoint your target audience on LinkedIn and try to prospect from there as a starting point. Thankfully, a LinkedIn email finder…
Sending marketing emails at just the right time to maximize opens and click throughs can prove challenging for companies who are continually looking to optimize their marketing prowess, as there are a host of different factors at play when determining…
Ecommerce is a big business, with virtually everyone operating a business offering something or other in the way of ecommerce availability. Even though this is the case, however, ecommerce marketing strategies are not necessarily intuitive and easy to approach. I…
Looking to stand out on social media? Want to improve your personal branding, find a better job on LinkedIn or promote your products as an entrepreneur on Instagram? Having a nice profile picture can only work in your favor. With…
Whether you’re trying to attract job applicants, increase brand awareness, or boost sales, LinkedIn is an important place to start. After all, it’s the most professionally-focused social media platform, and nearly everyone is looking for information relevant to their industry.…
Running an influencer campaign is hard without the right tools. This is why many businesses introduce databases into their workflow. With this type of application geared towards indexing influencers, you can browse content creators from various niches that use different…
YouTube has long been a place where people can create awesome content and then monetize it for extra cash. However, in the past few years, top creators have been able to make enough to quit their day jobs – so…
Artificial intelligence has become an integral part of many marketers’ content strategy, but not all marketers know how to effectively leverage AI to improve SEO efforts. From learning how to improve user engagement to learning how to develop article outlines…
Running a giveaway on Facebook is an excellent way to engage your audience, increase followers, and build excitement around your brand. However, ensuring that your contest is fair and transparent is crucial to maintaining your community’s trust. That’s where Facebook…
Brand storytelling is often seen gracing the headlines of business articles, urging businesses to develop their own unique version of brand storytelling. A quick glance at a headline, however, is not usually enough to detail exactly what brand storytelling is,…
Don’t underestimate the potential value of a LinkedIn headline generator. I like to say that your LinkedIn profile is the equivalent of your professional website, representing your personal brand for anyone and everyone to see. Once someone visits your profile,…
If you want to simplify your video content creation process, consider using AI script generators. These tools are simple and easy to use, making them ideal for most content creators and businesses. What is an AI Script Generator? AI script…
What once offered discount books has become a global empire, used to sell wares as diverse as home products, car supplies, and niche interests. I am, of course, talking about Amazon. Amazon has become ubiquitous. How many of us in…
If you want to succeed on Instagram, you need full insight into relevant metrics. By utilizing Instagram analytics tools, you can learn more about competitors, your content engagement, and the viability of your long-term strategy. But before you can start…
If you’re running giveaways on Instagram, you should be using an Instagram giveaway picker. These tools allow you to randomly select winners for your giveaways, saving you time and increasing the transparency of the entire process. In this article, I’ll…
Until ChatGPT went mainstream, AI-generated content was mostly a novelty. While marketers and other niche users could leverage relatively crude algorithms for simple texts that defied the ordinary, the crafting of blogs and other long-form content was impractical. However, the…
One of the most powerful parts of your LinkedIn profile in terms of your personal branding is your LinkedIn summary. With all of the talk about ChatGPT and AI, you might be wondering if AI might be able to help…
It’s hard to imagine a business, large or small, that doesn’t engage in social media marketing. After all, social media is where we all hang out, socialize, and relax when we are online. People also often turn to social media…
As video content continues to dominate social media, Twitter has become an essential platform for creators looking to share engaging and appealing videos with their audience. Whether you’re a seasoned content creator or just starting out, having the right tools…
Gone are the days of science fiction, touching on AI as something in the distant future. Instead, the current marketing climate is filled with examples of AI, doing everything from automating social media posts to generating captions and post topics. …
Nowadays, most entrepreneurs use website builders to jumpstart their ecommerce adventure. Most of these tools are intuitive and come with a vast number of integrations and features. You can utilize them from Day 1 to create a powerful branded online…
Content marketing trends come and go, but they can be extremely helpful to increase your reach, drive engagement, and grow your audience when they are at their peak. Staying on top of trends in content marketing can make the difference…
Marketers, myself included, tend to overuse buzzwords and acronyms. While they are convenient and standard for people in the know, they can be confusing for newbies. Others might use these SEO acronyms without fully understanding the complete context of their…
AI paragraph generators are a perfect solution for entrepreneurs and marketers who want to quickly create ads, emails, and various web posts. By using these nifty programs, you can generate numerous ideas and content that can use as a rough…
Video summaries are the fastest way to consume long-form video content. Fortunately, there are tools that exist that can make it even faster! Enter the YouTube video summarizer tool, platforms which pinpoint the most important talking points within a piece…
Instagram is where influencer marketing went mainstream. With a huge base of active users that includes many types of influencers, Instagram has become a central platform for not just influencer marketing but social media marketing in general. This makes it…
As a Fractional CMO who always has to remind potential clients of the importance of email marketing, I think it is important to look at it through the lens of this question: In email marketing, what is a relationship? Your…
If you often use artificial intelligence generators, you’ve probably had to modify a few of your posts so they bypass AI text checkers. Many website owners are reluctant to publish pieces flagged as AI, which is why humanizer tools have…
How much money is a single TikTok post worth? How much should I charge brands for a sponsored video? How much money can I potentially make on TikTok? These are the questions that TikTok money calculators try to provide answers…
Happy customers are some of the best marketing experts out there. When a potential customer sees countless reviews and positive feedback, they are far more likely to give your brand or product a second look. How can you effectively leverage…
Real estate blog ideas can begin to feel stale extremely quickly. Far too many realtors recycle old ideas, or offer the same stripped-down market analyses that leave very little to compel readers to carry on reading. How, exactly, can real…
Paraphrasing tools are a perfect solution for people who are inspired by and potentially “borrow” ideas from other blogs. They can also come in handy for content creators who have several channels and like to repurpose their original pieces. What’s…
Blogs are one of the best ways to create long-form content that provides value to your audience. Unlike social media, however, promoting your blog is not quite as cut and dry. Your Twitter account markets itself, to some degree, by…
One of the challenges of social media is that the information we share frequently spreads beyond where we originally posted it. While this phenomenon is beneficial if you want something to go viral, sometimes there are situations when your social…
There are many different ways of using AI that have become popular as of late, and the AI image enhancer has become one of them. Not only can they improve your visual content, but they can also generate photos from…
Content marketing is a type of marketing in which organic content is used to draw in your target audience and encourage engagement with or purchasing from a company or brand. Content marketing is most often recognized in the form of…
Font generators are perfect solutions if you want to breathe some new life into your Facebook posts. By relying on these tools, you can change the design of your profile information and make your post captions and messages feel unique.…
Nowadays, it’s hard to imagine a successful business that doesn’t use AI-driven tools. Virtual assistants, in particular, are next-generation products that can automate various daily tasks, making them invaluable for busy managers. In this article, I’ll review the 12 best…
Twitter has become X, but it is still a social network that you should keep in mind depending on your target audience. If you’re looking to boost your brand’s engagement on Twitter, a Twitter giveaway is an easy way to…
If you are familiar with the concept of a blog, then you know that a blog is made to be read. A successful blog is one that is read consistently, and regarded as an authority, or a reliable standby. Unfortunately,…
Looking to build your online store on WordPress? One of the WordPress ecommerce themes that I will detail below is exactly what you need to get the job done. Premade WordPress eCommerce themes are the best way to quickly create…
When we talk about artificial intelligence software, we usually focus on tools that help you generate content, analyze real-time data, or make market predictions. However, we almost never mention the AI voice changer in that conversation. The way I see…
Having accurate transcripts is vital for boosting your video marketing efforts. Having subtitles for your video are vital for grabbing the attention of people with hearing impairment. They also assist foreign-born viewers who might not understand everything you say. In…
The celebrity status of influencers on social media platforms has been used for many years to cater to audience sizes from large to small. Before celebrity influencers were commonly seen on social media platforms, smaller influencers (now called micro influencers)…
If you’re a podcaster and haven’t been creating transcripts, you should definitely consider implementing transcript generators into your workflow. These tools allow you to repurpose content and reach a wider audience and, given that they’re free, they won’t drain your…
It seems as though just about everyone is using TikTok, from your child’s 4th grade friends, to your grandmother with an eye for viral cleaning tips. Although there are plenty of people using the app, becoming a TikTok influencer is…
Instagram success is not a simple matter of gaining followers and garnering a few likes and shares. Instagram is first and foremost a content-driven platform, which makes it essential to create content that compels engagement and involvement, and keeps you…
Instagram follower exporter tools are a category of simple apps that can help your social media marketing campaigns. While they aren’t as intuitive and comprehensive as full SMM platforms, they still serve a specific function. As the name implies, they…
Artificial intelligence has become a somewhat common ingredient of SMM tools. Through AI, you can easily generate posts, track relevant data, and even predict future performance. In this article, I’ll go through some of the best AI social media software…
Creating content for social media is both an art and a science. Science dictates the metrics of social media content strategy, while art dictates the efficacy of visual content, and drives the need for high-quality content that is structured, organized,…
Nowadays there are lots of tools with LinkedIn messaging automation features. These programs range from simple scraping to outreach features, helping you find contacts and send bulk messages to prospects’ inboxes. Some of them also include AI content generation, which…
Voice AI technology has progressed immensely in the last few years. Nowadays, entrepreneurs can utilize a wide variety of tools to generate a computer-generated voice for their brand. Whether we’re talking about cloning or text-to-speech features, you can use these…
Although Facebook is social media, running Facebook ads is an exercise in paid media. This means that your activities all come down to measuring dollars and cents, clicks and conversions, budget and ultimately ROI. While the Facebook Ads Manager gives…
Blogger outreach campaigns may initially seem complicated, but they are a common form of marketing that can take your next campaign to the next level in terms of audience reach, engagement, and even future campaign development. So what exactly is…
Fake tweet generators are powerful yet simple programs that allow users to create fake tweets. With these tools, you can alter any element of a post, including views, text, images, likes, retweets, and comment numbers. The tools generate an image…
There’s nothing worse than seeing a watermark on an image or video. Although these visual aids play a crucial role in protecting content from misuse and plagiarism, they also ruin the media for anyone who lays eyes on it should…
If you have set foot anywhere near a social media site, you are likely at least somewhat familiar with the term “influencer.” Knowing exactly what that entails, what it means, and what it looks like in action is not always…
Social media has become a huge force in modern marketing. This is unsurprising when you consider that the average American spends significant time on social media networks each day, making social media a more important forum than ever. In fact,…
Off-page SEO is one of the most important aspects of a successful SEO strategy. It’s all about building links and improving your online reputation. You can do many things to improve your off-page SEO; in this post, we will outline…
Using AI-generated Instagram posts is a fantastic way to save money and time. With the right software, you can create captions and images within seconds, thus streamlining your social media creation. On top of that, many of these tools also…
There’s little question that people love YouTube. After all, the platform has developed from a small website famous for cat videos and juvenile pranks into one of the largest social networks in the world. And along with this evolution, YouTube…
We’ve known for a long time that content is king in marketing, in whatever form it takes; however, of all of the major digital content forms (text, audio, photo, video), video has become the most popular (especially in its short-form…
These days, it seems like everyone wants to be or be called a content creator. Especially for the younger generations, being in the spotlight is well worth the time and effort of posting content on social media. At the same…
AI videos are enjoying an increase in use from companies of all sizes, in all markets. Although AI content is often discussed from the perspective of entertainment and individual social media use, artificial intelligence is immensely useful in developing videos…
While there are many ecommerce platforms such as Shopify that exist, but what do you do if you want to maintain your WordPress site and simply add or augment its ecommerce functionality? The beauty of WordPress’s extensible architecture is that…
Whether you have social media accounts for one brand or many, the process of posting regularly can quickly get overwhelming. Most social media managers must also create content and oversee the strategy, making the management of social networks difficult and…
As a site owner, you want people to visit your website. After all, you’re putting a lot of time, energy, and money into running it. And for most of us, our websites are part of our business. So getting an…
You already know that WordPress is the biggest, most popular content management system in the world. You should also know that there are many tools that exist specifically to increase its basic functionality that we call plugins. What you might…
Especially if you’re starting out with email marketing, it’s hard to justify paying a bunch of money for something that you are unsure will pay off. After all, there are a lot of competing email marketing products out there, and…
TikTok trends seem to pop up everywhere. Even if you are not a frequenter of the social media platform, you have likely run across the latest TikTok trend on other platforms like Instagram and YouTube. Despite the amount of time…
Nowadays, the majority of SaaS tools that business ues for marketing rely on AI and ML. People often use these two terms interchangeably, although they are very different in nature. Specifically, machine learning is a subset of artificial intelligence, which…
Videos are great for generating traffic, converting visitors into customers, and increasing engagement with your audience. They can also help you build authority, increase conversions, and even make money. But without a plan, the time and effort that you’ve spent…
Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have…
TikTok is a short-form video-sharing app that took over social media platforms in what has felt like a storm, going from a relatively unknown app, to one that dominates numerous industries. Unlike many other platforms that allow you to share…
AI content assistants have become so common that you can find them in just about any popular software. Among others, this feature is integrated into popular messaging and email apps, making your business communication and content creation that much easier.…
A discussion of TikTok would not truly be complete without a look into the way the social media platform makes ecommerce possible. Although TikTok is certainly no stranger to children and teenagers, using TikTok for business is also a commonplace…
Instagram has long been a place to share your ideas through pictures and, more recently, videos and Instagram Reels. With success, it has become harder and harder to get your content noticed. As with websites, on Instagram, you need to…
Whether you run a website or post extensively on social media, it’s important to make sure that your images are indexed. One reason for this is that images are as much a part of your site or your social media…
I’ve discussed artificial intelligence and its relation to marketing as a whole, but there are certain uses that have their unique pros and cons. An AI-driven email marketing strategy is one such area, with a slew of pros that can…
Have you ever tried to sell a product using a video? Maybe you’ve seen some of those “how-to” videos where someone shows you how to cook a dish or clean a house. These kinds of videos work because they show…
No matter what kinds of videos you watch on YouTube, most of them need to compete with other videos in the algorithm. Like a regular search engine, YouTube serves up relevant videos based on keyword search. But unlike a regular…
Social media is an invaluable tool in today’s marketing landscape, but not everyone leverages the insights that come along with social media platforms, to make adjustments and continually improve. I have put together 25 tips to effectively leverage social insights…
One of the best ways to speed up your video creation process is by using AI-powered tools. With these programs, you can create incredible content in just a fraction of the time you would need otherwise. Even better, you don’t…
These days, social media marketing is incredibly important. After all, most young people spend significant amounts of time on social media networks. In order to make our social media marketing more effective, it is necessary to try to find any…
It’s one thing to have a lot of great things to say, and another to have people read it. That’s because, without SEO, your site will never rank high enough to get traffic from search engines. In fact, many websites…
Imagine: it is 2008, and most of your content comes from a trusted in-house marketing team member, or a valued freelance worker. Topics must be discussed and approved, time must be dedicated to the writer in question in order to…
TikTok is just about everywhere, from your 10-year-old niece to your 80-year-old grandmother. The social media platform has truly taken the world by storm, and there is no shortage of video ideas to draw in even the least experienced social…
You already have a social media strategy, right? Well, no matter how well-tuned your strategy is, it’s always critical for you to pivot that social media marketing strategy as time goes by. After all, social media is always evolving, your…
There’s no denying it: Right now, the real estate market is tight. With relatively few homes available and high mortgage rates, it’s easy to feel like you’re spinning your wheels getting clients. However, like most other businesses, marketing is an…
AI video enhancing tools are a fantastic option for any business wanting to produce the highest quality video content that they can. The software provides enormous value to bigger blogs and social media influencers who want to simplify their content…
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand…
Algorithms are often top of mind for marketers intent on reaching their target audience. Although learning Google search practices is often a simple matter of engaging standard SEO practices, other platforms are not quite as straightforward–including TikTok. Although there are…
Digital marketing is the name of the game for most types of commerce, even if ecommerce is not the only manner in which you interact with your customers. As the rise of digital marketing has continued, so too has the…
Let’s face it: blogging isn’t always easy. In an age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and…
For many of us, part of getting an adequate education has included learning a foreign language. After all, wisdom for over a century has been that knowing how to talk to people from other cultures is important. And in many…
Like any other type of content nowadays, Instagram captions can be generated with AI tools. Most of these apps are part of larger platforms, allowing you to create all sorts of content on top of social media posts. In this…
Video marketing is one of those strategies that most companies have under-invested in despite its many business benefits. It’s been growing in popularity for years and, with the immense popularity of TikTok, doesn’t seem to be slowing down anytime soon.…
After reading these SEO statistics, you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have consumed content over the years, from consuming more video content, from smartphone users making most…
Most e-commerce sites let a lot of sales fly out the window. Although plenty of people browse and complete their purchases, there’s also a large number of abandoned carts each day. And unlike brick-and-mortar stores, it’s easy to abandon multiple…
Artificial intelligence has seen a surge in recent years, both in terms of popularity and in terms of success; while AI was once something in science fiction, it has become an invaluable aspect of business. As it has grown and…
Video has gone corporate. Or, more specifically, video has returned to its corporate roots. What do I mean by this? Originally, a video was very expensive to produce, requiring costly cameras, film, and dark rooms. The term “cutting room floor”…
Understanding the latest social media marketing statistics and the general social media landscape is critical to your marketing success today. Why? As marketers, we know that brand growth is a numbers game. Even with brand awareness, there’s a number that…
With influencer marketing and the creator economy in all its forms being as popular as ever, many companies and agencies are looking to collaborate with content creator talent. After all, the right influencer can dramatically increase sales and exposure for…
With an AI YouTube video maker, you can create incredible posts for your website and social media. These tools can cut down your daily video production by several hours allowing you to focus on other, more profitable activities. Is It…
Almost everyone in social media can agree on one thing: Facebook is the king of social platforms. There are a lot of reasons for this, of course, and these Facebook statistics will tell a compelling story of its value for…
Nowadays, there are lots of incredible website builders tailor-made for small businesses. In fact, even the larger platforms offer specialized plans for smaller shops, barely charging anything for basic functions. In this article, we’ll review the 15 best Ecommerce platforms…
If you’re looking to create a new business website, or even if you want to update your current WordPress one, you should definitely consider using a WordPress AI website builder. These programs utilize artificial intelligence and machine learning to hasten…
No matter what goods and services your business is selling, SEO is a critical aspect of attracting new customers. After all, if you’re website does not show up very high on Google or Bing, there’s a high chance that people…
A lot of ink has been spilled over the value of advertising on social media platforms like Facebook & Twitter, Instagram, and, even the newest of shiny objects, TikTok. After all, these are among the largest online forums for social…
Computer-aided photography and retouching is not a new concept, especially on Instagram. In fact, the ability to both share photos and do innovative things with them is one factor that made Instagram wildly popular. However, just as with writing, the…
Video to text AI tools are among the most popular generative AI solutions today. This category of software is perfect for teams and collaboration, as it creates transcripts from long meetings and other audio/video content. Among others, these tools can…
Having been on Twitter since 2008, even though this is being published in 2024, I still prefer to refer to the network as Twitter, and not X, and therefore the title of Twitter User Statistics. While the platform has gone…
Most of us remember when AI was primitive, and any form of creativity from computers was a pipe dream. However, over the last year and a half, AI has become a major player in content marketing. In fact, generative AI…
Most marketers I know, myself included, utilize at least one AI email tool for their daily operations. This software category is perfect for marketing and sales teams, making outreach that much smoother. However, these tools are also fantastic for customer…
No matter how you cut it, these days video is king. The lockdowns of the pandemic meant that brands and families alike had to use video to express themselves outside of a small bubble. However, in some ways the pandemic…
As we review the video marketing statistics below, you will see that video is a marketing tool that you cannot ignore if you want to market online. You’ll soon be wondering why you aren’t using videos to give your video…
Even if you’re not into virtual AI avatars, you’ve probably heard about robot influencers. Like human media personalities, these entities have made a name for themselves on platforms such as Instagram, TikTok, and YouTube. Some of them even have amazing…
Believe it or not, an increasing number of people are beginning to use the power of AI to enhance their LinkedIn profile photo. These AI LinkedIn headshot tools help you make improvements on your current existing photo and leave a…
Data scraping from websites has become an increasingly integral part of the marketing process. No matter what sort of data you need to extrapolate for your internal processes, there are a growing number of tools that can help you do…
There are tons of blog posts out there about Instagram statistics for 2025. I don’t intend to add to the noise, but I think that there is some data that is important for every marketer to understand to maximize their…
Would you like to work harder or work smarter? I’m assuming the latter, and if that’s you, it’s time to open your eyes to the latest AI-driven video makers which can help simplify your content creation process. With them, you…
While TikTok continues to grow in influence, and Meta is tinkering with making Instagram more “TikTok-like,” Facebook continues to be the number one platform used by an audience of older generations that simply cannot be ignored by any brand targeting…
Let me tell you a true story about me and podcasting. I have had a podcast since 2013, but as I indicate in my own Episode 140, Want to Excel at Social Media Marketing? You Need to be an Active…
Successful content marketing requires a lot more than just creating content and posting it. While doing this might seem fun and creative, you’ll miss out on a lot of opportunities to get the best results. In fact, you might even…
The process of AI generation always starts with textual instructions. Your ability to create quality outputs is usually predicated on whether or not you can create detailed prompts to feed software. With enough information, AI-powered tools can generate much better…
Anyone that is involved in digital, content, influencer and/or social media marketing tend to be busy people. Between social media, emails, Slack conversations, internal as well as client meetings, phone calls, webinars, conferences, and on top of that creating the…
Have you seen those TikTok videos that feature voices that probably didn’t come from the content creator? They are probably using a TkTok voice generator, a handy tool that leverages AI that can make your shortform videos all the more…
Given that AI technology is widely used for images and other visuals materials, it isn’t surprising that companies also offer AI thumbnail generators for YouTube videos. These nifty tools are tailor-made for the social network, boosting your engagement and reducing…
Every business needs to have a social media presence because of the popularity of social media. Consider this: a whopping 57% of the world’s population (nearly 4.5 Billion and counting) have an active social media account. When you consider that…
If you’re in ecommerce you’re probably running your store on Shopify. And if you are on Shopify, you know that you need a plethora of Shopify apps to run a successful online store. These tools can simplify your operational processes,…
Do you sometimes have trouble thinking about what to publish on Facebook, whether it is your business page or your personal profile? Join the club. That’s why I am a huge fan of generative AI, and these free AI Facebook…
Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your lead-generation…
If you’re not using social listening tools as part of your social media monitoring efforts, your brand might be literally deaf. An important part of social media and digital marketing is knowing where your brand stands at any one time…
Every SEO tool has a blog post about this subject, but to give you an example of my own SEO competitive analysis, I wanted to write a post that doesn’t go into nearly as much detail as I assume you…
Wondering who has the most followers on TikTok? Not only will I answer that question, but I will introduce you to what makes them famous and give you a teaser TikTok video for each one of them, so keep reading!…
