Social media marketing in general is a highly effective way to reach out to customers and build a brand community. However, this is an area that has evolved quite a bit over the years. It used to be that simple…
One thing about marketing that will likely never change is its focus on numbers. In particular, the return on investment will always be at the top of our minds. Although it’s newer than traditional media methods, email marketing is no…
No matter what size your business is, you’re probably interested in knowing how to increase sales. In fact, even businesses with a strictly local reach need to reach out in order to remain relevant. And increasingly, those marketing efforts are…
These days, most of us know that social media is taking over an ever-larger portion of our lives. In fact, for many people this is considered the best place to catch up with friends, network, read the latest news, and…
If you are involved in Facebook marketing, it is critical for you to understand what a Facebook VPN is and why it exists. Whether you’re trying to promote your brand to a country where a VPN is necessary or you…
Twitter has been an important forum for marketing over a long period of time. Whether you try to jump on the latest trending stories, create your own, or employ some other strategy, Twitter is a fast-paced place to engage with…
Whether you’re experienced with email marketing or just starting out, one of the tougher tasks is building an email marketing funnel. After all, most of us are used to writing creative emails and then hoping they work out. However, this…
One of the most common questions I get asked from businesses is how to find Instagram influencers. If you’re hoping to take advantage of the influencer marketing trend that I write about in The Age of Influence, one of the…
