Neal Schaffer

Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
4 Effective Ways to Use Customer Testimonials in Your Content to Increase Conversion

13 Customer Testimonial Examples to Emulate

Happy customers are some of the best marketing experts out there. When a potential customer sees countless reviews and positive feedback, they are far more likely to give your brand or product a second look. How can you effectively leverage…

Why and How to Use LinkedIn Private Mode

Why and How to Use LinkedIn Private Mode

One of the challenges of social media is that the information we share frequently spreads beyond where we originally posted it. While this phenomenon is beneficial if you want something to go viral, sometimes there are situations when your social…

15 Powerful WordPress Ecommerce Plugins

15 Powerful WordPress Ecommerce Plugins

While there are many ecommerce platforms such as Shopify that exist, but what do you do if you want to maintain your WordPress site and simply add or augment its ecommerce functionality? The beauty of WordPress’s extensible architecture is that…

How to Use TikTok for Beginners: Get Started Today!

How to Use TikTok for Beginners: Get Started Today!

TikTok is a short-form video-sharing app that took over social media platforms in what has felt like a storm, going from a relatively unknown app, to one that dominates numerous industries. Unlike many other platforms that allow you to share…

How to Make Your First TikTok Video: For Newbies Only!

How to Make Your First TikTok Video: For Newbies Only!

TikTok is just about everywhere, from your 10-year-old niece to your 80-year-old grandmother. The social media platform has truly taken the world by storm, and there is no shortage of video ideas to draw in even the least experienced social…

How Does the TikTok Algorithm Work: The Definitive Explanation

How Does the TikTok Algorithm Work: The Definitive Explanation

Algorithms are often top of mind for marketers intent on reaching their target audience. Although learning Google search practices is often a simple matter of engaging standard SEO practices, other platforms are not quite as straightforward–including TikTok. Although there are…

The Top 21 LinkedIn Statistics for Business in 2020

The Top 31 LinkedIn Statistics for Business in 2024

A lot of ink has been spilled over the value of advertising on social media platforms like Facebook & Twitter, Instagram, and, even the newest of shiny objects, TikTok. After all, these are among the largest online forums for social…

15 Best Blogging Platforms to Consider in 2024

15 Best Blogging Platforms to Consider in 2024

Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your lead-generation…

20 Easiest Ways How to Go Viral on TikTok

20 Easiest Ways How to Go Viral on TikTok

You probably know this by now, but TikTok continues to be the hottest place to see and be seen among Generation Z. In fact, this platform has one of the youngest user bases among social media sites. One reason for…

15 Killer Visual Marketing Strategies for 2024

15 Killer Visual Marketing Strategies for 2024

Marketing as a discipline has evolved extensively over the last 30 years. Before the Internet became universally accessible, most advertising opportunities involved traditional media like print publications, radio, and television. These options were relatively expensive, as advertisers had to buy…

80 Awesome TikTok Username Ideas to Go Viral

80 Awesome TikTok Username Ideas to Go Viral

Although a few social networks like Facebook and LinkedIn assume that you’ll use your actual name, many of the others encourage you to create an alias for yourself. For instance, YouTube and Instagram expect that you’ll use something Creative as…

11 Leading WordPress Maintenance Services to Consider

13 Best WordPress Maintenance Services for 2024

If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of a sudden, I realized that it was saving the…

What is LinkedIn and Why Should You Join?

What is LinkedIn and Why Should You Join?

As my children are now of the high school age, and they themselves are starting to create their own LinkedIn profiles, I continue to be surprised by the very few number of people that are on the platform. While I…

The Easiest Way How to Add Your Portfolio to LinkedIn

The Easiest Way How to Add Your Portfolio to LinkedIn

These days, the job market is becoming more competitive. While employers still post a lot of jobs, an increasing number of them are for low-wage jobs. Additionally, certain opportunities like work-from-home jobs are more difficult to get. Even for people…