Take a quick look around the Internet, and you’ll quickly notice one thing: ecommerce is everywhere. In fact, these websites are a growing source of not only opportunities to buy something but also a chance to learn. After all, content…
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Email marketing is likely something you are familiar with, whether you use it yourself, or you open your inbox to a slew of marketing messages. The reason for this is simple: email marketing has long had and continues to have…
No matter what business, you should always be on the lookout for something that is new and better. When it comes to digital marketing, this also refers to website designs. If you run your website on WordPress, having the perfect…
I have personally seen how AI has provided a ton of benefits to my own Your Digital Marketing Coach podcast. Now i want to teach YOU about the power of AI podcasting through the tools that make cutting edge technology…
Whether you are a startup about to start with email marketing for the first time, or an established company working out budget allocations, it’s important to understand email marketing cost. After all, it can be easy for us to pay…
Hashtags are vital for increasing TikTok’s visibility. Captions increase the reach of our posts, showing them to users interested in a particular topic, and hashtags can add more strategic intent to ensure our content has the highest chance of being…
Looking to improve the quality of your photos? With an AI image upscaler, you can enhance photos and other images for your social media and other platforms. Image upscalers fix various imperfections, ensuring everything you post online is of the…
I have talked about podcasting in the past, and how this oft-overlooked marketing strategy is one that should not be ignored. Podcast guesting, however, is perhaps even less discussed, but can be an extremely valuable tool in your marketing arsenal. …
While there are plenty of larger influencers who have broken their way into the market and demonstrated the value of influencer marketing, fewer people talk about micro-influencer marketing, and how micro-influencers have the ability to draw in truly engaged audiences.…
A Twitter shadowban is one of the last things you want to experience as an influencer on this platform. Receiving a ban prevents you from using some of the most relevant platform’s features. Among others, it might prevent you from…
Influencers know best how important it is to leave a good first impression. With beautiful selfies, you can grab attention, instill authority, and gain followers. Unfortunately, some photos simply turn out wrong. Imagine getting back home after a lengthy vacation…
With the ever-increasing popularity of e-commerce, it’s unsurprising that there are many platforms where people can buy and sell. Originally, most people chose to do business through a platform, such as eBay or Amazon, if they wanted to reach customers.…
Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could…
Amazon seller tools are perfect solutions for any business selling on Amazon. They streamline tasks that you would otherwise need hours to complete and provide high-quality insights for your operations. With these software tools, the sky is the limit for…
AI writing assistants are the next evolution of content generation. These nifty tools have all the functionality of AI writers and then some. With this software, you can streamline your marketing efforts, optimize content for search engines, and simplify your…
Finding that perfect Shopify theme can be tricky. Because of that, companies often use other websites as inspiration. While browsing the web, you might notice a compelling visual design. In these situations, you need to use a detector tool to…
Twitter has been an important forum for marketing for over a decade. Whether you try to jump on the latest trending stories, create your own, or employ some other strategy, Twitter is a fast-paced place to engage with customers. Depending…
Nowadays, it’s hard to execute any digital marketing tactic without the appropriate tools. With the right software, you can improve your decision-making and differentiate your strategy from your competitors. In fact, some tools allow you to see clearly what your…
Although much of the advice involving Instagram accounts focuses on follower counts and growing popularity, an Instagram shop is increasingly popular and important to use the platform to make sales. Instagram shopping is no longer reliant on links embedded in…
Making a career on YouTube is a dream for many young people. Unfortunately, selling products can be daunting early on. This is why many creators rely on ad revenue to keep them going during the initial months. Fortunately, there are YouTube…
There is a growing trend of content creators and businesses that are looking to take advantage of AI to make their content available globally through the use of AI translation. If you are considering the same, and have a YouTube…
Nowadays, it’s hard to imagine the content creation process without the use of various AI writing tools. Content marketing teams increasingly rely on AI software for blog post outlines, keyword research and optimization, removing grammatical errors, and making general improvements.…
If you built a Shopify store, you want to take every advantage to promote it. When it comes to social media, all eyes seem to be on TikTok and Instagram. Good. That means you will have less competition to market…
An AI plagiarism checker is an integral application for any business. With content being the currency of digital marketing, it is important to be able to rest assured that every piece you publish on your website or anywhere is uniquely…
Looking to do cold outreach? You can buy a random list and hope for the best, or you can pinpoint your target audience on LinkedIn and try to prospect from there as a starting point. Thankfully, a LinkedIn email finder…
Sending marketing emails at just the right time to maximize opens and click throughs can prove challenging for companies who are continually looking to optimize their marketing prowess, as there are a host of different factors at play when determining…
Ecommerce is a big business, with virtually everyone operating a business offering something or other in the way of ecommerce availability. Even though this is the case, however, ecommerce marketing strategies are not necessarily intuitive and easy to approach. I…
Looking to stand out on social media? Want to improve your personal branding, find a better job on LinkedIn or promote your products as an entrepreneur on Instagram? Having a nice profile picture can only work in your favor. With…
Whether you’re trying to attract job applicants, increase brand awareness, or boost sales, LinkedIn is an important place to start. After all, it’s the most professionally-focused social media platform, and nearly everyone is looking for information relevant to their industry.…
Running an influencer campaign is hard without the right tools. This is why many businesses introduce databases into their workflow. With this type of application geared towards indexing influencers, you can browse content creators from various niches that use different…
YouTube has long been a place where people can create awesome content and then monetize it for extra cash. However, in the past few years, top creators have been able to make enough to quit their day jobs – so…
Artificial intelligence has become an integral part of many marketers’ content strategy, but not all marketers know how to effectively leverage AI to improve SEO efforts. From learning how to improve user engagement to learning how to develop article outlines…
Running a giveaway on Facebook is an excellent way to engage your audience, increase followers, and build excitement around your brand. However, ensuring that your contest is fair and transparent is crucial to maintaining your community’s trust. That’s where Facebook…
Brand storytelling is often seen gracing the headlines of business articles, urging businesses to develop their own unique version of brand storytelling. A quick glance at a headline, however, is not usually enough to detail exactly what brand storytelling is,…
Don’t underestimate the potential value of a LinkedIn headline generator. I like to say that your LinkedIn profile is the equivalent of your professional website, representing your personal brand for anyone and everyone to see. Once someone visits your profile,…
If you want to simplify your video content creation process, consider using AI script generators. These tools are simple and easy to use, making them ideal for most content creators and businesses. What is an AI Script Generator? AI script…
What once offered discount books has become a global empire, used to sell wares as diverse as home products, car supplies, and niche interests. I am, of course, talking about Amazon. Amazon has become ubiquitous. How many of us in…
If you want to succeed on Instagram, you need full insight into relevant metrics. By utilizing Instagram analytics tools, you can learn more about competitors, your content engagement, and the viability of your long-term strategy. But before you can start…
If you’re running giveaways on Instagram, you should be using an Instagram giveaway picker. These tools allow you to randomly select winners for your giveaways, saving you time and increasing the transparency of the entire process. In this article, I’ll…
Until ChatGPT went mainstream, AI-generated content was mostly a novelty. While marketers and other niche users could leverage relatively crude algorithms for simple texts that defied the ordinary, the crafting of blogs and other long-form content was impractical. However, the…
One of the most powerful parts of your LinkedIn profile in terms of your personal branding is your LinkedIn summary. With all of the talk about ChatGPT and AI, you might be wondering if AI might be able to help…
It’s hard to imagine a business, large or small, that doesn’t engage in social media marketing. After all, social media is where we all hang out, socialize, and relax when we are online. People also often turn to social media…
As video content continues to dominate social media, Twitter has become an essential platform for creators looking to share engaging and appealing videos with their audience. Whether you’re a seasoned content creator or just starting out, having the right tools…
Gone are the days of science fiction, touching on AI as something in the distant future. Instead, the current marketing climate is filled with examples of AI, doing everything from automating social media posts to generating captions and post topics. …
Nowadays, most entrepreneurs use website builders to jumpstart their ecommerce adventure. Most of these tools are intuitive and come with a vast number of integrations and features. You can utilize them from Day 1 to create a powerful branded online…
Content marketing trends come and go, but they can be extremely helpful to increase your reach, drive engagement, and grow your audience when they are at their peak. Staying on top of trends in content marketing can make the difference…
Marketers, myself included, tend to overuse buzzwords and acronyms. While they are convenient and standard for people in the know, they can be confusing for newbies. Others might use these SEO acronyms without fully understanding the complete context of their…
AI paragraph generators are a perfect solution for entrepreneurs and marketers who want to quickly create ads, emails, and various web posts. By using these nifty programs, you can generate numerous ideas and content that can use as a rough…
Video summaries are the fastest way to consume long-form video content. Fortunately, there are tools that exist that can make it even faster! Enter the YouTube video summarizer tool, platforms which pinpoint the most important talking points within a piece…
Instagram is where influencer marketing went mainstream. With a huge base of active users that includes many types of influencers, Instagram has become a central platform for not just influencer marketing but social media marketing in general. This makes it…
As a Fractional CMO who always has to remind potential clients of the importance of email marketing, I think it is important to look at it through the lens of this question: In email marketing, what is a relationship? Your…
If you often use artificial intelligence generators, you’ve probably had to modify a few of your posts so they bypass AI text checkers. Many website owners are reluctant to publish pieces flagged as AI, which is why humanizer tools have…
How much money is a single TikTok post worth? How much should I charge brands for a sponsored video? How much money can I potentially make on TikTok? These are the questions that TikTok money calculators try to provide answers…
Happy customers are some of the best marketing experts out there. When a potential customer sees countless reviews and positive feedback, they are far more likely to give your brand or product a second look. How can you effectively leverage…
Real estate blog ideas can begin to feel stale extremely quickly. Far too many realtors recycle old ideas, or offer the same stripped-down market analyses that leave very little to compel readers to carry on reading. How, exactly, can real…
Paraphrasing tools are a perfect solution for people who are inspired by and potentially “borrow” ideas from other blogs. They can also come in handy for content creators who have several channels and like to repurpose their original pieces. What’s…
Blogs are one of the best ways to create long-form content that provides value to your audience. Unlike social media, however, promoting your blog is not quite as cut and dry. Your Twitter account markets itself, to some degree, by…
One of the challenges of social media is that the information we share frequently spreads beyond where we originally posted it. While this phenomenon is beneficial if you want something to go viral, sometimes there are situations when your social…
There are many different ways of using AI that have become popular as of late, and the AI image enhancer has become one of them. Not only can they improve your visual content, but they can also generate photos from…
Content marketing is a type of marketing in which organic content is used to draw in your target audience and encourage engagement with or purchasing from a company or brand. Content marketing is most often recognized in the form of…
Font generators are perfect solutions if you want to breathe some new life into your Facebook posts. By relying on these tools, you can change the design of your profile information and make your post captions and messages feel unique.…
Nowadays, it’s hard to imagine a successful business that doesn’t use AI-driven tools. Virtual assistants, in particular, are next-generation products that can automate various daily tasks, making them invaluable for busy managers. In this article, I’ll review the 12 best…
Twitter has become X, but it is still a social network that you should keep in mind depending on your target audience. If you’re looking to boost your brand’s engagement on Twitter, a Twitter giveaway is an easy way to…
If you are familiar with the concept of a blog, then you know that a blog is made to be read. A successful blog is one that is read consistently, and regarded as an authority, or a reliable standby. Unfortunately,…
Looking to build your online store on WordPress? One of the WordPress ecommerce themes that I will detail below is exactly what you need to get the job done. Premade WordPress eCommerce themes are the best way to quickly create…
When we talk about artificial intelligence software, we usually focus on tools that help you generate content, analyze real-time data, or make market predictions. However, we almost never mention the AI voice changer in that conversation. The way I see…
Having accurate transcripts is vital for boosting your video marketing efforts. Having subtitles for your video are vital for grabbing the attention of people with hearing impairment. They also assist foreign-born viewers who might not understand everything you say. In…
The celebrity status of influencers on social media platforms has been used for many years to cater to audience sizes from large to small. Before celebrity influencers were commonly seen on social media platforms, smaller influencers (now called micro influencers)…
If you’re a podcaster and haven’t been creating transcripts, you should definitely consider implementing transcript generators into your workflow. These tools allow you to repurpose content and reach a wider audience and, given that they’re free, they won’t drain your…
It seems as though just about everyone is using TikTok, from your child’s 4th grade friends, to your grandmother with an eye for viral cleaning tips. Although there are plenty of people using the app, becoming a TikTok influencer is…
Instagram success is not a simple matter of gaining followers and garnering a few likes and shares. Instagram is first and foremost a content-driven platform, which makes it essential to create content that compels engagement and involvement, and keeps you…
Instagram follower exporter tools are a category of simple apps that can help your social media marketing campaigns. While they aren’t as intuitive and comprehensive as full SMM platforms, they still serve a specific function. As the name implies, they…
Artificial intelligence has become a somewhat common ingredient of SMM tools. Through AI, you can easily generate posts, track relevant data, and even predict future performance. In this article, I’ll go through some of the best AI social media software…
Creating content for social media is both an art and a science. Science dictates the metrics of social media content strategy, while art dictates the efficacy of visual content, and drives the need for high-quality content that is structured, organized,…
Nowadays there are lots of tools with LinkedIn messaging automation features. These programs range from simple scraping to outreach features, helping you find contacts and send bulk messages to prospects’ inboxes. Some of them also include AI content generation, which…
Voice AI technology has progressed immensely in the last few years. Nowadays, entrepreneurs can utilize a wide variety of tools to generate a computer-generated voice for their brand. Whether we’re talking about cloning or text-to-speech features, you can use these…
Although Facebook is social media, running Facebook ads is an exercise in paid media. This means that your activities all come down to measuring dollars and cents, clicks and conversions, budget and ultimately ROI. While the Facebook Ads Manager gives…
Blogger outreach campaigns may initially seem complicated, but they are a common form of marketing that can take your next campaign to the next level in terms of audience reach, engagement, and even future campaign development. So what exactly is…
Fake tweet generators are powerful yet simple programs that allow users to create fake tweets. With these tools, you can alter any element of a post, including views, text, images, likes, retweets, and comment numbers. The tools generate an image…
There’s nothing worse than seeing a watermark on an image or video. Although these visual aids play a crucial role in protecting content from misuse and plagiarism, they also ruin the media for anyone who lays eyes on it should…
If you have set foot anywhere near a social media site, you are likely at least somewhat familiar with the term “influencer.” Knowing exactly what that entails, what it means, and what it looks like in action is not always…
Social media has become a huge force in modern marketing. This is unsurprising when you consider that the average American spends significant time on social media networks each day, making social media a more important forum than ever. In fact,…
Off-page SEO is one of the most important aspects of a successful SEO strategy. It’s all about building links and improving your online reputation. You can do many things to improve your off-page SEO; in this post, we will outline…
Using AI-generated Instagram posts is a fantastic way to save money and time. With the right software, you can create captions and images within seconds, thus streamlining your social media creation. On top of that, many of these tools also…
There’s little question that people love YouTube. After all, the platform has developed from a small website famous for cat videos and juvenile pranks into one of the largest social networks in the world. And along with this evolution, YouTube…
We’ve known for a long time that content is king in marketing, in whatever form it takes; however, of all of the major digital content forms (text, audio, photo, video), video has become the most popular (especially in its short-form…
These days, it seems like everyone wants to be or be called a content creator. Especially for the younger generations, being in the spotlight is well worth the time and effort of posting content on social media. At the same…
AI videos are enjoying an increase in use from companies of all sizes, in all markets. Although AI content is often discussed from the perspective of entertainment and individual social media use, artificial intelligence is immensely useful in developing videos…
While there are many ecommerce platforms such as Shopify that exist, but what do you do if you want to maintain your WordPress site and simply add or augment its ecommerce functionality? The beauty of WordPress’s extensible architecture is that…
Whether you have social media accounts for one brand or many, the process of posting regularly can quickly get overwhelming. Most social media managers must also create content and oversee the strategy, making the management of social networks difficult and…
As a site owner, you want people to visit your website. After all, you’re putting a lot of time, energy, and money into running it. And for most of us, our websites are part of our business. So getting an…
You already know that WordPress is the biggest, most popular content management system in the world. You should also know that there are many tools that exist specifically to increase its basic functionality that we call plugins. What you might…
Especially if you’re starting out with email marketing, it’s hard to justify paying a bunch of money for something that you are unsure will pay off. After all, there are a lot of competing email marketing products out there, and…
TikTok trends seem to pop up everywhere. Even if you are not a frequenter of the social media platform, you have likely run across the latest TikTok trend on other platforms like Instagram and YouTube. Despite the amount of time…
Nowadays, the majority of SaaS tools that business ues for marketing rely on AI and ML. People often use these two terms interchangeably, although they are very different in nature. Specifically, machine learning is a subset of artificial intelligence, which…
Videos are great for generating traffic, converting visitors into customers, and increasing engagement with your audience. They can also help you build authority, increase conversions, and even make money. But without a plan, the time and effort that you’ve spent…
Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have…
TikTok is a short-form video-sharing app that took over social media platforms in what has felt like a storm, going from a relatively unknown app, to one that dominates numerous industries. Unlike many other platforms that allow you to share…
AI content assistants have become so common that you can find them in just about any popular software. Among others, this feature is integrated into popular messaging and email apps, making your business communication and content creation that much easier.…
A discussion of TikTok would not truly be complete without a look into the way the social media platform makes ecommerce possible. Although TikTok is certainly no stranger to children and teenagers, using TikTok for business is also a commonplace…
Instagram has long been a place to share your ideas through pictures and, more recently, videos and Instagram Reels. With success, it has become harder and harder to get your content noticed. As with websites, on Instagram, you need to…
Whether you run a website or post extensively on social media, it’s important to make sure that your images are indexed. One reason for this is that images are as much a part of your site or your social media…
I’ve discussed artificial intelligence and its relation to marketing as a whole, but there are certain uses that have their unique pros and cons. An AI-driven email marketing strategy is one such area, with a slew of pros that can…
Have you ever tried to sell a product using a video? Maybe you’ve seen some of those “how-to” videos where someone shows you how to cook a dish or clean a house. These kinds of videos work because they show…
No matter what kinds of videos you watch on YouTube, most of them need to compete with other videos in the algorithm. Like a regular search engine, YouTube serves up relevant videos based on keyword search. But unlike a regular…
Social media is an invaluable tool in today’s marketing landscape, but not everyone leverages the insights that come along with social media platforms, to make adjustments and continually improve. I have put together 25 tips to effectively leverage social insights…
One of the best ways to speed up your video creation process is by using AI-powered tools. With these programs, you can create incredible content in just a fraction of the time you would need otherwise. Even better, you don’t…
These days, social media marketing is incredibly important. After all, most young people spend significant amounts of time on social media networks. In order to make our social media marketing more effective, it is necessary to try to find any…
It’s one thing to have a lot of great things to say, and another to have people read it. That’s because, without SEO, your site will never rank high enough to get traffic from search engines. In fact, many websites…
Imagine: it is 2008, and most of your content comes from a trusted in-house marketing team member, or a valued freelance worker. Topics must be discussed and approved, time must be dedicated to the writer in question in order to…
TikTok is just about everywhere, from your 10-year-old niece to your 80-year-old grandmother. The social media platform has truly taken the world by storm, and there is no shortage of video ideas to draw in even the least experienced social…
You already have a social media strategy, right? Well, no matter how well-tuned your strategy is, it’s always critical for you to pivot that social media marketing strategy as time goes by. After all, social media is always evolving, your…
There’s no denying it: Right now, the real estate market is tight. With relatively few homes available and high mortgage rates, it’s easy to feel like you’re spinning your wheels getting clients. However, like most other businesses, marketing is an…
AI video enhancing tools are a fantastic option for any business wanting to produce the highest quality video content that they can. The software provides enormous value to bigger blogs and social media influencers who want to simplify their content…
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand…
Algorithms are often top of mind for marketers intent on reaching their target audience. Although learning Google search practices is often a simple matter of engaging standard SEO practices, other platforms are not quite as straightforward–including TikTok. Although there are…
Digital marketing is the name of the game for most types of commerce, even if ecommerce is not the only manner in which you interact with your customers. As the rise of digital marketing has continued, so too has the…
Let’s face it: blogging isn’t always easy. In an age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and…
For many of us, part of getting an adequate education has included learning a foreign language. After all, wisdom for over a century has been that knowing how to talk to people from other cultures is important. And in many…
Like any other type of content nowadays, Instagram captions can be generated with AI tools. Most of these apps are part of larger platforms, allowing you to create all sorts of content on top of social media posts. In this…
Video marketing is one of those strategies that most companies have under-invested in despite its many business benefits. It’s been growing in popularity for years and, with the immense popularity of TikTok, doesn’t seem to be slowing down anytime soon.…
After reading these SEO statistics, you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have consumed content over the years, from consuming more video content, from smartphone users making most…
Most e-commerce sites let a lot of sales fly out the window. Although plenty of people browse and complete their purchases, there’s also a large number of abandoned carts each day. And unlike brick-and-mortar stores, it’s easy to abandon multiple…
Artificial intelligence has seen a surge in recent years, both in terms of popularity and in terms of success; while AI was once something in science fiction, it has become an invaluable aspect of business. As it has grown and…
Video has gone corporate. Or, more specifically, video has returned to its corporate roots. What do I mean by this? Originally, a video was very expensive to produce, requiring costly cameras, film, and dark rooms. The term “cutting room floor”…
Understanding the latest social media marketing statistics and the general social media landscape is critical to your marketing success today. Why? As marketers, we know that brand growth is a numbers game. Even with brand awareness, there’s a number that…
With influencer marketing and the creator economy in all its forms being as popular as ever, many companies and agencies are looking to collaborate with content creator talent. After all, the right influencer can dramatically increase sales and exposure for…
With an AI YouTube video maker, you can create incredible posts for your website and social media. These tools can cut down your daily video production by several hours allowing you to focus on other, more profitable activities. Pictory Create…
Almost everyone in social media can agree on one thing: Facebook is the king of social platforms. There are a lot of reasons for this, of course, and these Facebook statistics will tell a compelling story of its value for…
Nowadays, there are lots of incredible website builders tailor-made for small businesses. In fact, even the larger platforms offer specialized plans for smaller shops, barely charging anything for basic functions. In this article, we’ll review the 15 best Ecommerce platforms…
If you’re looking to create a new business website, or even if you want to update your current WordPress one, you should definitely consider using a WordPress AI website builder. These programs utilize artificial intelligence and machine learning to hasten…
No matter what goods and services your business is selling, SEO is a critical aspect of attracting new customers. After all, if you’re website does not show up very high on Google or Bing, there’s a high chance that people…
A lot of ink has been spilled over the value of advertising on social media platforms like Facebook & Twitter, Instagram, and, even the newest of shiny objects, TikTok. After all, these are among the largest online forums for social…
Computer-aided photography and retouching is not a new concept, especially on Instagram. In fact, the ability to both share photos and do innovative things with them is one factor that made Instagram wildly popular. However, just as with writing, the…
Video to text AI tools are among the most popular generative AI solutions today. This category of software is perfect for teams and collaboration, as it creates transcripts from long meetings and other audio/video content. Among others, these tools can…
Having been on Twitter since 2008, even though this is being published in 2024, I still prefer to refer to the network as Twitter, and not X, and therefore the title of Twitter User Statistics. While the platform has gone…
Most of us remember when AI was primitive, and any form of creativity from computers was a pipe dream. However, over the last year and a half, AI has become a major player in content marketing. In fact, generative AI…
Most marketers I know, myself included, utilize at least one AI email tool for their daily operations. This software category is perfect for marketing and sales teams, making outreach that much smoother. However, these tools are also fantastic for customer…
No matter how you cut it, these days video is king. The lockdowns of the pandemic meant that brands and families alike had to use video to express themselves outside of a small bubble. However, in some ways the pandemic…
As we review the video marketing statistics below, you will see that video is a marketing tool that you cannot ignore if you want to market online. You’ll soon be wondering why you aren’t using videos to give your video…
Even if you’re not into virtual AI avatars, you’ve probably heard about robot influencers. Like human media personalities, these entities have made a name for themselves on platforms such as Instagram, TikTok, and YouTube. Some of them even have amazing…
Believe it or not, an increasing number of people are beginning to use the power of AI to enhance their LinkedIn profile photo. These AI LinkedIn headshot tools help you make improvements on your current existing photo and leave a…
Since the official ending of the coronavirus pandemic, there has been an explosion of social media and digital marketing conferences, both by legacy events as well as a slew of newcomers trying to take advantage of the reset that the…
Data scraping from websites has become an increasingly integral part of the marketing process. No matter what sort of data you need to extrapolate for your internal processes, there are a growing number of tools that can help you do…
There are tons of blog posts out there about Instagram statistics for 2024. I don’t intend to add to the noise, but I think that there is some data that is important for every marketer to understand to maximize their…
Would you like to work harder or work smarter? I’m assuming the latter, and if that’s you, it’s time to open your eyes to the latest AI-driven video makers which can help simplify your content creation process. With them, you…
While TikTok continues to grow in influence, and Meta is tinkering with making Instagram more “TikTok-like,” Facebook continues to be the number one platform used by an audience of older generations that simply cannot be ignored by any brand targeting…
Let me tell you a true story about me and podcasting. I have had a podcast since 2013, but as I indicate in my own Episode 140, Want to Excel at Social Media Marketing? You Need to be an Active…
Successful content marketing requires a lot more than just creating content and posting it. While doing this might seem fun and creative, you’ll miss out on a lot of opportunities to get the best results. In fact, you might even…
The process of AI generation always starts with textual instructions. Your ability to create quality outputs is usually predicated on whether or not you can create detailed prompts to feed software. With enough information, AI-powered tools can generate much better…
Anyone that is involved in digital, content, influencer and/or social media marketing tend to be busy people. Between social media, emails, Slack conversations, internal as well as client meetings, phone calls, webinars, conferences, and on top of that creating the…
Have you seen those TikTok videos that feature voices that probably didn’t come from the content creator? They are probably using a TkTok voice generator, a handy tool that leverages AI that can make your shortform videos all the more…
Given that AI technology is widely used for images and other visuals materials, it isn’t surprising that companies also offer AI thumbnail generators for YouTube videos. These nifty tools are tailor-made for the social network, boosting your engagement and reducing…
Every business needs to have a social media presence because of the popularity of social media. Consider this: a whopping 57% of the world’s population (nearly 4.5 Billion and counting) have an active social media account. When you consider that…
If you’re in ecommerce you’re probably running your store on Shopify. And if you are on Shopify, you know that you need a plethora of Shopify apps to run a successful online store. These tools can simplify your operational processes,…
Do you sometimes have trouble thinking about what to publish on Facebook, whether it is your business page or your personal profile? Join the club. That’s why I am a huge fan of generative AI, and these free AI Facebook…
Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your lead-generation…
If you’re not using social listening tools as part of your social media monitoring efforts, your brand might be literally deaf. Brand24 Never miss mentions across social media, blogs and more. SproutSocial All-in-one social media management platform. Hootsuite Save time…
Every SEO tool has a blog post about this subject, but to give you an example of my own SEO competitive analysis, I wanted to write a post that doesn’t go into nearly as much detail as I assume you…
Wondering who has the most followers on TikTok? Not only will I answer that question, but I will introduce you to what makes them famous and give you a teaser TikTok video for each one of them, so keep reading!…
No matter what kind of website you have, SEO is a multifaceted discipline. It often involves blogs and other web copy that are optimized for keywords, images with the perfect tags and meta descriptions, and even video that’s competitive on…
We all know the current popularity of short-form video platforms like TikTok and Instagram Reels. As marketers and business owners, it’s easy to depend on the latest shiny objects and neglect tried and true approaches to getting your brand message…
Although Twitter has been around for a long time, there are always newcomers. Not only do people get older and want to try something new, but Twitter is a great place to talk about hobbies, news events, and much more.…
No matter what your business sells, the chances are that you have a presence on Facebook. After all, despite competition from other platforms, Facebook is still a major place to see and be seen. Especially when you consider that people…
These days, content marketing is a major force in the quest to drive sales. In fact, in the current environment, content is the currency of digital and social media marketing. Illustrating this point, the Content Marketing Institute found that 70%…
Nowadays, many eCommerce builders come with free plans tailor-made for small businesses and single entrepreneurs. With this software, young enthusiasts can create their first commercial site and start selling online without having to incur major monthly costs. In fact, some…
Content is the currency of digital and social media, so content creation is something that every company must do, and do a lot of. Content writing just happens to be one of the most demanding and time-consuming marketing processes that…
When it comes to SEO, keywords are king. After all, it’s keywords that are used by search engines to categorize the content. However, keywords aren’t the only factor that helps determine search engine ranking. For instance, search engines like Google…
If you are managing multiple social media platforms, having a single social media marketing dashboard from which to manage and analyze your campaigns and posts across several different social channels is critical for success. The name for this tool is…
One of the most cost-effective ways to market your business is through email. This has been true for a long time, and it’s one reason why even small businesses have started sending out promotional emails. Not only that, but basic…
If you’ve been following my blog, you’re well aware of my fascination with artificial intelligence software. This tool type is the future of content creation and marketing, allowing teams to create just about anything from amazing blog posts to realistic…
YouTube has come a long way from the days of cute cat videos. In fact, though it was once a platform for everyday people to share their talents, YouTube has now become a major commercial enterprise. Even your everyday creators…
Staying at the top of your game on social media can be difficult these days. Pay-to-play has become a major part of the social media scene, making it necessary to buy advertising on social channels. We must also post organic…
Twitter has become a powerful tool for marketers. It’s a great way to connect with new customers, build relationships with existing ones, and get noticed by influencers. But how do you make sense of all the data Twitter gives you?…
AI text generators have taken the world by storm. Some will argue that they make you a better copywriter, while others have argued that it’s impossible to detect what is human-generated and what is AI-generated. You will have to be…
Despite the fact that Facebook isn’t as cool as it used to be, it’s still important to know how to create a group on Facebook. Perhaps the biggest reason for this is that building a community around your brand is…
I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social media optimized and SEO friendly. My goal in sharing is also to help you convert…
If you own an e-commerce store or you’re thinking about starting one, it’s important to think about how you’ll store the site data. After all, even the smallest e-commerce shop has product photos, descriptions, pricing information, inventory, and more. In…
AI video generators are a tool category I’ve been experimenting with as of late. While there are many potential use-case scenarios for them, they can play an impactful role in educational video and any use case scenario where stock video…
With the explosion of e-commerce brands these days, it can often be difficult to differentiate your company from others. This is especially true when stores have similar product lines or appeal to a saturated niche. However, the rise of Shopify…
Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Adobe Express Free editing for images and videos. Pin Generator Create visually attractive pins within seconds automagically. Tailwind Create better marketing strategy in half the time.…
There’s an age-old question: if a tree falls in a forest, and nobody hears it, did the tree make a sound? These days, we usually think that, by its nature, a tree produces sound waves when hitting the ground, whether…
If you’ve been experiment with Generative AI tools like ChatGPT or Google Bard, you probably already understand the power of AI to help you take ideas and build content from them. Maybe you have used them like a search engine,…
These days, making money on YouTube has a lot of appeal. After all, a lot of people think that top YouTubers can spend just a few hours a day creating content, then rake in a fortune. The truth is that…
Before Elon Musk bought Twitter and made significant changes to their app ecosystem, there used to be a plethora of Twitter clients, third-party apps devoted solely to allowing its users to consume tweets. Some of these clients or apps were…
As an “oldie but goodie” social network, it’s easy to take Twitter for granted. In recent years, the network has hosted heads of state, journalists, creatives, and ordinary people. However, nowadays it’s more than just a good place to hang…
Since the emergence of Generative AI, I have been on a mission to find all of the amazing AI tools for marketing that exist and see which ones I can work into my own marketing processes as well as those…
Should you or shouldn’t you? We’re talking about pressing that Facebook Boost Post button. It might appear like a quick remedy to the “wasting time posting content that gets low to no engagement” problem. Especially when you are starting out…
As algorithms and common practices change, so too does how to reach your target audience. In spite of all of the changes that have occurred in recent years regarding how Instagram works, and how brands and companies can reach their…
Whether you want to sell electronics, toys, or apparel, there’s no question that ecommerce on Amazon is a big deal. After all, Amazon is one of the oldest stores of its type in existence. What used to be just a…
If you have tried ChatGPT and given it a prompt to answer a question for you, you have already experienced the power of an AI content generator. The content it generates will solely be based on how you instruct the…
Now that influencer marketing has become a major force in the business landscape, more businesses are jumping on the bandwagon. In fact, even smaller brands have found that their business can grow if they just let influencers introduce them to…
You probably know this by now, but TikTok continues to be the hottest place to see and be seen among Generation Z. In fact, this platform has one of the youngest user bases among social media sites. One reason for…
When we talk about AI in marketing, we tend to focus on textual content creation in the form of generative AI. We all know about the time saved and efficiency gained by using these tools to create blog posts, ad…
Video is an integral part of marketing overall. This is unsurprising because consumers love video and spend more time on it than they would a print or other visual ad. In fact, as you’ll increasingly find, brands that don’t do…
Generative AI is pushing the boundaries of what we are able to create using sophisticated artificial intelligence tools. Another type of content we can create is video using text-to-video AI tools. These tools allow us to create digital video content…
Whether you are looking to start a new blog or looking for some ideas on what to write your next blog post about, it’s always a great idea to look around and be inspired by some of the great blog…
There’s no question that people love Instagram. Its ubiquity has made published photographers of many people, and now everyone is sharing their daily lives. At the same time, businesses have found that Instagram for business can be very effective at…
AI copywriting tools have become the focal point of marketing automation. These platforms simplify and streamline your content creation process, making sure your investment bucks are better spent. Although these platforms lack the human touch, they make up through fast…
Long gone are the days in which Pinterest was used primarily as a way for people to save images and articles to cover their interests and provide inspiration. Instead, Pinterest is now used as a way to encourage more followers,…
Unlike ten years ago, marketers and entrepreneurs alike now have the option to automate – or at least have an intelligent assistant on call – for just about every marketing process with the help of AI tools. From email marketing…
Networking is vital for virtually all professions, but real estate is uniquely matched to networking, as so much of real estate work is tied to making connections, building relationships, and managing those relationships over time. While plenty can be said…
Marketing as a discipline has evolved extensively over the last 30 years. Before the Internet became universally accessible, most advertising opportunities involved traditional media like print publications, radio, and television. These options were relatively expensive, as advertisers had to buy…
Right now, the hottest topic in content marketing is AI. This is no surprise when you consider that AI tools are brand-new technological toys on the market. Furthermore, there is an army of writers and editors who feel that their…
Before there were Instagram and TikTok influencers, there were mommy and food bloggers. In the early days of social media, and actually, before social media, entrepreneurs that wanted to make money online often started blogging, and many success stories have…
By now, most of us are used to the idea of influencer marketing. After all, this marketing method has proven itself to be very effective at connecting with customers. So much so, in fact, that influencer marketing has reduced the…
Email outreach was and still is one of the best ways to supercharge your marketing and sales. The best thing about this marketing approach is that you can reach out to hundreds of leads while incurring minimal costs. The AI email…
Email marketing is one of the most effective ways to promote your products and services. It has been proven that email marketing campaigns generate up to 3 times more leads than traditional advertising methods. In addition, email marketing allows you…
I’ve talked a lot lately about the importance of content marketing. After all, Besides straight-up advertising, this is one of the most effective ways to build leads and increase sales. However, an important part of content marketing is the creation…
The general public is split about the use of AI writers. While these platforms can boost your content production and streamline your processes, they notably lack the human touch. More importantly, we’re uncertain how Google perceives this type of content…
As business owners, one of the most important things we do is promote our business. After all, if we don’t have customers, sooner or later we won’t have a business either. However, small businesses don’t need to spend the kind…
Social media contests are one of the greatest and most effective ways to increase engagement and get your name out there. Knowing the best social media giveaway ideas is not always quite so easy, however, as releasing a rapid-fire series…
No matter the length, it’s clear that video is a very popular form of content. In addition, the video medium is highly versatile for content creators. Depending on your platform, interests, and goals, you can make dynamic content like tutorials,…
In the last few years, and especially since the recent emergence of ChatGPT, numerous AI platforms have hit the market. Although previous SaaS products weren’t as sophisticated, these new AI-generated platforms rely on machine learning and predictive analysis for various…
From the most well-versed SEO professional with a slew of SEO tools under their belt, to the novice SEO writer in search of guidance, everyone can use some reminders and tips to avoid typical SEO mistakes that can wind up…
Although a few social networks like Facebook and LinkedIn assume that you’ll use your actual name, many of the others encourage you to create an alias for yourself. For instance, YouTube and Instagram expect that you’ll use something Creative as…
AI tools have become a necessity, not only for marketing but also for all other daily business processes. These programs can automate tasks we previously needed days and even weeks to do by hand. Even better, they utilize real-time data…
Email marketing is a very promising and effective way to sell goods and services. However, you can send a lot of emails and never get results if your emails aren’t delivered to recipients’ inboxes. Or, on a less drastic scale,…
If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of a sudden, I realized that it was saving the…
These days, it isn’t enough to crank out a bunch of branded content, put it on the Internet, and hope for the best. There’s too much competition in almost every industry and across major keywords for websites to perform well…
If you want to talk about the exchange of ideas in real-time online, Twitter is one of the oldest still-operating forums where this can happen. In fact, Twitter has historically been one of the most diverse discussion forums around, because…
While social media was once a groundbreaking frontier, it has become so thoroughly entrenched in how we go about our personal and professional lives, that it can be difficult to be heard above the noise. This is especially true for…
If you are an ecommerce brand, having an Amazon marketing strategy is not an option. Ever since the debut of the e-commerce giant almost 30 years ago, Amazon has been a popular destination for online shopping. Even when you mostly…
AI content creation is the latest wave of the AI revolution that will undoubtedly make you more efficient – and better – in your marketing efforts. Jasper Supercharge copywriting with the power of AI. SocialBee Manage all social media accounts…
LinkedIn can be a powerful tool in your arsenal. Rather than focusing on personal connections, like most social media sites, LinkedIn’s designation as a professional network makes it a highly varied tool to increase your reach and make connections. Using…
Despite our best efforts as marketers, it’s often difficult to reach customers in a crowded market. Especially if your products have a lot of competition, are new to the market, or have a use case that isn’t always clear, you…
In the last few years, eCommerce businesses have slowly started implementing artificial intelligence into their daily operations. Online retailers nowadays use various AI in ecommerce tools to improve customer experience, detect fraud, optimize prices, and create ads. Most importantly, machine…
Is your LinkedIn account restricted? You’re not alone! A look through the comments of this post will give you an idea as to the issues that others like you are facing. In fact, I often get emails from readers of…
If you are in a B2B industry, then you know that LinkedIn is a critical source of leads. These LinkedIn statistics hint at the treasure trove that LinkedIn can be for those that work in a lead generation role: This…
These days, AI content is highly controversial. On the one hand, there are a lot of companies and agencies who believe in fully adopting AI for all types of written content. For these AI fans, there are few or no…
I originally wrote this blog post when there was a weird loophole that had tons of Facebook Events invitations flooding my inbox. Since then, I have been in better control of what I perceive to be Facebook spam messages, but…
Similar to other digital marketing tasks, AI-powered technology is already having a major impact on video creation and editing. These types of video editor software tools can automate various processes that would previously take you hours upon hours to finish.…
Twitter is entering a new era after its acquisition by Elon Musk, but despite the promises of banning nobody and adhering to free speech, various restrictions continue to be placed on Elon Musk’s platform as we speak. Now that Twitter…
Over the years, Google’s algorithms have become incredibly sophisticated. Gone are the days when you could reach the top of search engine rankings by simply stuffing your content with relevant keywords. Nowadays, you can’t make an impact without an actionable…
Artificial intelligence has allowed us the freedom to create content in many ways. While I would never recommend you write a blog post using AI, short bits of content are actually more suited to using AI. Why? Because when you…
As my children are now of the high school age, and they themselves are starting to create their own LinkedIn profiles, I continue to be surprised by the very few number of people that are on the platform. While I…
Chances are that if you have a Shopify store, you have done a lot of work. After all, building your website, selecting your products, and marketing your business all take a lot of time and energy. However, while pay-per-click and…
Content generator tools have seamlessly taken over the digital marketing industry. In the last year or so, numerous companies have started using this type of software to automate their writing processes and increase overall productivity. While some naysayers are still…
The never-ending question of quality vs quantity of Twitter Followers is similar to the argument of how many people you should connect with on LinkedIn or “friend” on any of the social media platforms. Without enough connections on LinkedIn, you…
