Neal Schaffer

Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
What is LinkedIn and Why Should You Join?

What is LinkedIn and Why Should You Join?

As my children are now of the high school age, and they themselves are starting to create their own LinkedIn profiles, I continue to be surprised by the very few number of people that are on the platform. While I…

The Easiest Way How to Add Your Portfolio to LinkedIn

The Easiest Way How to Add Your Portfolio to LinkedIn

These days, the job market is becoming more competitive. While employers still post a lot of jobs, an increasing number of them are for low-wage jobs. Additionally, certain opportunities like work-from-home jobs are more difficult to get. Even for people…

When is the Best Time to Post on LinkedIn in 2023?

When is the Best Time to Post on LinkedIn in 2023?

If you’re a professional or represent a B2B brand, chances are LinkedIn is important to your job effectiveness. After all, LinkedIn is the place to see and be seen by businesspeople. Recruiters, job seekers, sales professionals, and marketers all need…

The Top 31 Business Blogging Statistics for 2023

The Top 31 Business Blogging Statistics for 2023

If you’re looking for the blogging statistics to help you improve your content marketing, you’ve come to the right place! Blogs are increasing in popularity with businesses because blogging is increasingly critical to marketing success and it gives your brand…

19 Famous TikTokers to Follow and Learn From

19 Famous TikTokers to Follow and Learn From

Whether you’re a TikTok newcomer or can’t live without the platform, you probably want to know who’s “TikTok famous.” After all, social media is a great place to share your talents without the challenges of traditional publishing or hiring. But…

The 16 TikTok Stats Your Business Needs to Know in 2023

The 16 TikTok Stats Your Business Needs to Know in 2023

There’s no question that TikTok is a major trend, especially with young people. In fact, more than with many other networks, TikTok is making big tech CEOs in Silicon Valley lose sleep. This relatively young and fast-growing social networking platform…

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15 Definitive Facebook Marketing Tips for 2023

Facebook advertising is very competitive, especially in the era of people staying home most of the day. Now, even with stores reopened and most pandemic-era restrictions being lifted, relationships and virtual advertising remain important. In particular, Facebook is a major…

The 6 Huge Benefits of Business Blogging

The 6 Huge Benefits of Business Blogging

Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could…

The 15 Best WordPress Blog Hosting Sites for 2022

The 15 Best WordPress Blog Hosting Sites for 2023

Although blogging is no longer the shiniest object in marketing, there’s little question that it’s still useful. In fact, as I’ve said in a prior article, blogging is far from dead. This is true even though “free” blog platforms like…

Why and How to Change Your LinkedIn URL

Why and How to Change Your LinkedIn URL

Unless you run a website, the chances are that you’re used to a URL, or Web address, being something you simply get by default. After all, in most situations only the website administrator can set them. All you can do…

How to Measure Your Own Email Marketing ROI

How to Measure Your Own Email Marketing ROI

Regardless of many predictions that email would disappear someday, it is alive and well. With the average consumer checking either work or personal email several times a day, it is one of the more reliable forms of communication. Unlike the…

How to Become a Paid Influencer

How to Become a Paid Influencer

If you’re a regular reader of my blog, you know that influencer marketing is very profitable and very trendy. This is true both for businesses and the influencers who work with them. However, one thing we don’t talk about much…

What is a LinkedIn LION?

What is a LinkedIn LION?

LION, in the LinkedIn world, stands for LinkedIn Open Networker. LIONs are basically open to networking with people that they have never met before, and they can help you be successful on the site because they bridge networks of closed…

17 Things You Need for Effective Blog Management

17 Things You Need for Effective Blog Management

If you think effective blog management is just about writing whatever you think about and hitting the publish button, think again! If you want to be successful blogging for yourself or your business, you need to understand what goes into…

18 Types of Blogs You Can Launch Today

18 Types of Blogs You Can Launch Today

Some people want to build influence through podcasting. Others prefer the YouTuber route. There are many that try to become a social media influencer. Compared to all of these, once you understand the types of blogs that exist and follow…

15 Best Blog Writing Services to Consider

15 Best Blog Writing Services to Consider

Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat…

How Do I Send a Complaint to LinkedIn?

How Do I Send a Complaint to LinkedIn?

Social media changes a lot. Some functionality is here today gone tomorrow. Your LinkedIn account might face restrictions today but I might never. Below is an incident detailing one of those incidents that happened to me several years ago but…