Social media marketing is arguably the most misunderstood discipline in digital marketing right now. Half the articles online will tell you it’s just “posting on Facebook and Instagram.” The other half will tell you it’s dead, AI killed it, and…
Content marketing and SEO aren’t separate strategies competing for your budget. They’re interdependent forces that amplify each other when you use them correctly. SEO gets your content found. Content marketing gives search engines something worth ranking. Together, they create sustainable…
As you know by now, TikTok is not just a platform; it’s a cultural phenomenon, a digital gold rush for creators. Why does it matter now more than ever? Because the attention economy is fiercer than ever, and TikTok has…
You’re thinking about Instagram for your blog, aren’t you? Good. It’s a smart move. Everyone’s there, scrolling, double-tapping. So, let’s cut through the noise and figure out how to make this platform work for you. I’ve been teaching social media…
Most businesses focus on selling what they have. Industry leaders focus on creating what customers will want next. That’s the core difference between upstream and downstream marketing. Upstream marketing shapes your future through research and innovation. Downstream marketing drives today’s…
Twitter marketing means building genuine relationships on X (formerly Twitter) to drive measurable business results. The platform reaches 600 million monthly active users globally, making it one of the most powerful channels for real-time conversations and B2B visibility. But here’s the problem:…
So you want to know how much TikTokers actually make? I get this question constantly. And honestly, the answer isn’t straightforward because TikTok earnings vary wildly, from a few dollars a month to multi-million dollar empires. Here’s what I can…
The landscape of e-commerce is perpetually shifting, driven by evolving consumer expectations and technological advancements. In 2026, one technology stands paramount, reshaping how businesses interact with customers, manage operations, and drive growth: Artificial Intelligence (AI). If you’re running an e-commerce…
Ever since Sean Ellis coined the term “growth hacker” back in 2010, and especially after Ryan Holiday’s book Growth Hacker Marketing brought the concept mainstream, marketers everywhere have been trying to figure out how to apply these strategies to their own businesses.…
Let’s be honest. The world of social media metrics feels like a labyrinth designed by a committee of data scientists with a penchant for acronyms. You’ve been there: staring at dashboards overflowing with numbers, a vague sense of dread creeping…
I’ve spent the last 15 years testing literally hundreds of digital marketing tools. Some saved me countless hours. Others? Complete waste of money. Here’s what I’ve learned as someone who co-founded the first marketing technology conference for social media marketing…
B2B social media marketing has hit a turning point. Having worked in B2B sales since 1995 and the B2B social space since 2008 when I launched my blog (and later wrote my first LinkedIn book in 2009), I’ve seen plenty…
You’re here because you want to make an impact with your social media campaigns, right? You’re not just looking to throw a few posts out there and hope for the best. Good. Because that’s not how it works. I’ve been…
Facebook advertising remains the most cost-effective way to reach a massive global audience in 2026. With 3.07 billion monthly active users and an average CPC of just $0.58 compared to Google Ads’ $2.69–$5.26, the platform delivers unmatched reach at a fraction of the cost. Here’s the…
Here’s something most marketers get wrong: they treat copywriting and content writing like they’re the same thing. They’re not. And that confusion costs businesses real money. I’ve spent over 15 years working in digital marketing, serving as a Fractional CMO for companies…
If you’re managing social media for your business and still jumping between platforms to post content, I have a question for you: Why? The reality is that marketers spend an average of $46.47 per user to reach social audiences. And with ad…
Here’s the reality: most brands are still treating X (formerly Twitter) like it’s 2015, blasting content into the void and hoping something sticks. I’ve been working with businesses for over 15 years, and I can tell you that the smartest…
Think about it: You’ve just created what might be your best TikTok ever. The hook is sharp, the editing is clean, and the content genuinely delivers value. You hit publish at 3 AM because you finally finished editing—and the video…
You’re probably drowning in content creation. I get it. Between blog posts, landing pages, product descriptions, and social updates, the demand for optimized content never stops. And if you’re a founder, corporate marketer, or content creator trying to rank in…
Who has the most followers on TikTok? As of December 2025, Khaby Lame (@khaby.lame) holds the crown with over 160 million followers. He didn’t get there by speaking. He got there by staying silent. Think about that for a second. The…
Let me be blunt: finding the right partner from the crowded field of Facebook advertising agencies is harder than it should be. On paper, almost every agency says the same things: better targeting, better creative, better ROAS, better reporting. In…
Digital marketing splits into distinct types, each solving different business problems. Some drive search traffic organically. Others put your message in front of paid audiences. A few build relationships through content or email. Here’s the truth: you don’t need all…
Think about it: Your online store’s theme is the digital storefront that either welcomes customers in or sends them running. And with WooCommerce powering 33.4% of all ecommerce sites globally, you have access to thousands of WordPress ecommerce themes. But which…
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With 2.7 billion monthly active users, YouTube is the world’s second-largest search engine and a legitimate business opportunity. Think about it: that’s more than a third of the global population potentially watching your content. Whether you’re building a personal brand,…
YouTube creators can earn real income through multiple revenue streams once they meet specific eligibility thresholds. The platform offers everything from traditional ad revenue to fan funding, channel memberships, and brand partnerships. But here’s what most creators get wrong: they…
Ever calculated how much time and money you’ve wasted on social content that went absolutely nowhere? That’s the hidden cost of the “post and pray” method—and it’s probably higher than you think. A social media content strategy is a documented plan that…
Let me be direct with you: the question “how much does YouTube pay per view?” sounds simple, but the answer is anything but. I’ve spent years helping entrepreneurs and content creators build their digital presence, and this is one of…
Instagram now has 2 billion monthly active users, and the global influencer marketing industry is projected to reach $32.55 billion by the end of 2025. If you’ve ever scrolled through your feed admiring the curated content of others and thought, “I could…
You’re here because you’re wondering whether to pay for X Premium, formerly known as Twitter Blue. With the rebrand, the three-tier system, and Grok AI integration, it’s a fair question. Is that $8 a month a smart investment, or would…
Your email list is your most valuable digital asset. Period. I’ve been working with businesses as a Fractional CMO for years and featured email marketing prominently in my modern digital marketing playbook Digital Threads. And here’s what I tell every client: the…
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X (formerly Twitter) is more than just a conversation platform. It can be a powerful engine for brand building, community engagement, and driving measurable business results. Think about it: X has over 600 million monthly active users who are actively sharing opinions,…
f you’re running a WordPress website and want to sell products or services, you don’t need to migrate to Shopify or BigCommerce. The beauty of WordPress’s extensible architecture means you can transform your existing site into a fully functional online…
Let’s face it: your small business needs to be on social media. It’s not optional anymore—it’s non-negotiable. But here’s the thing: simply being there isn’t enough. You need to be strategic, effective, and see actual results. Think of social media…
I often see content libraries in blogs that have become digital hoarders. Thousands of posts, but no idea which ones are paying the bills. It’s time to move from gut feeling audits to statistical certainty. If you’ve been blogging for…
Link building is probably the most misunderstood strategy in SEO. For years, tactics like buying links, trading links, or blasting automated outreach emails promised quick wins. These approaches now actively harm your visibility. I’ve spent over two decades helping brands…
I’ve been helping businesses improve their search visibility for over a decade. As a Fractional CMO, I’ve seen countless companies struggle with SEO because they think it requires technical wizardry. It doesn’t. What it requires is understanding what Google actually wants…
Video blogging works when you focus on three things: your smartphone camera, a clear niche, and consistent publishing. You don’t need expensive equipment to start a successful vlog. Most creators begin with the camera in their pocket and add gear…
As a modern marketer, you’ve likely grappled with this question: “Should I focus on social media marketing or content marketing?” It’s common, but it’s fundamentally the wrong question. Think about it: that’s like asking whether an engine or wheels are…
Over the years, especially through the chaos of the pandemic, I watched local entrepreneurs fight to stay visible while competing against bigger brands with deeper pockets. As a Fractional CMO who has worked with businesses of all sizes, and as…
I often hear the following: “I publish blog posts, but hardly anyone sees them.” That frustration isn’t about laziness or lack of creativity. It’s about one thing: visibility. Crafting useful content is only half the battle. To get found, shared,…
AI has officially crossed the line from “interesting experiment” to “board-level expectation.” But if you’re a founder, CMO, or marketing leader trying to hire an AI marketing agency, you’ve probably noticed a frustrating pattern: Many agencies talk about AI like…
LinkedIn videos generate 1.4x more engagement than other content formats, and video views on the platform increased 36% year-over-year. If you’re not using video on LinkedIn, you’re leaving reach and influence on the table. Here’s the reality: Most B2B professionals treat…
You’ve probably heard “you need SEO” a thousand times. And you’ve probably nodded along while secretly wondering what that actually means for your business. Here’s the thing: SEO marketing isn’t some mysterious black box that only tech wizards understand. It’s…
If you’re building your website on WordPress, you already have a head start. WordPress is built with search visibility in mind. Simply launching your site doesn’t mean search engines will find or rank it, however, and coming up early in…
Let’s be honest: social media isn’t optional anymore if you’re in real estate. According to REsimpli’s research, 82% of real estate businesses use social media platforms for marketing, and 90% of agents are on Facebook. If you’re not showing up, you’re…
LinkedIn Groups might feel like a forgotten corner of the platform—a relic from an earlier era of online communities. But dismiss them at your peril. The truth is that while the golden era of LinkedIn Groups, where viral traffic was…
Let’s face it: for many businesses, email marketing started out as a vague idea (“We should send out a newsletter”) and was transformed into an irregular practice of “We send something whenever there’s a new promotion.” This approach isn’t a…
In 2026, Instagram remains one of the most powerful digital stages for visibility, storytelling, and connection. But staying consistent, showing up day after day with quality content, is harder than it sounds. Between brainstorming, creating, editing, and publishing, “keeping up…
As a Fractional CMO and someone who has worked with brands of all shapes and sizes, I know firsthand that obsessing over traffic without obsessing over conversions is a recipe for waste. Yet for many ecommerce businesses, the conversion rate remains a…
You’ve built your profile, connected with industry leaders, and maybe even landed a great opportunity through LinkedIn. But here’s the secret sauce that separates passive lurkers from influential networkers: consistent, strategic content creation. With over 1 billion members worldwide and…
Video has become the heartbeat of social media marketing. Whether you’re building your brand, nurturing leads, or driving website traffic, social media videos offer small businesses an unmatched way to connect with customers on a personal level. Nevertheless, many entrepreneurs…
Most guides promise a social media strategy, then hand you a template and hope for the best. I wrote one of the first books on the topic, Maximize Your Social (Wiley, 2013), and a lot has changed since. Algorithms reward content people…
Finding the right branding agency isn’t just about who has the flashiest logo or the biggest portfolio. It’s about who can turn your organization’s identity into a strategic asset that drives growth, loyalty, and differentiation. Too often, leaders choose agencies…
You’ve got expertise. You’ve got insights. You’ve got a story to tell that can genuinely help others in your professional sphere. But how do you get those valuable thoughts beyond your immediate network and into the hands, or rather screens,…
If you’re still sending one-off email blasts, you’re leaving money on the table. The businesses I advise see the biggest wins when they automate timely, relevant messages across the customer journey. Fortunately, you don’t need a big team or budget…
Back in 2014 and 2015, I founded one of the first conferences focused on marketing technology for social media marketing: The Social Tools Summit. A decade has past since then, but the importance of marketing technology has not faded with…
Posting on Pinterest works differently than most social platforms. You create a Pin with an image or video, title, description, destination link, and board placement. Each element serves a purpose in Pinterest’s visual search engine. 85% of weekly Pinners have…
Shopify is a cloud-based e-commerce platform that lets you build and manage an online store without coding knowledge. You get everything in one place: store design, payment processing, inventory tracking, and shipping tools. Whether you’re selling your first product or…
Most business owners know they should be tracking their social media performance, but too often analytics is reduced to vanity metrics—think likes, followers, and impressions that look nice on a dashboard but fail to connect back to business goals. True…
SEO writing has evolved far beyond sprinkling keywords into blog posts. In today’s search-driven world, great SEO writing means creating content that search engines—and large language models like ChatGPT—can understand and that people actually want to read. Whether you’re a…
Instagram collaborative posts let you co-author content with other accounts. Both names appear at the top, the content shows up on both profiles simultaneously, and all engagement metrics are shared across collaborator accounts. This feature works differently than simple tagging.…
Facebook advertising delivers measurable business results when you match your campaign objectives to the platform’s targeting capabilities and commit to systematic optimization. DemandSage reports that the platform reached 3.07 billion users, and Resourcera reports that Facebook is generating around $122…
When I wrote my award-winning modern digital marketing playbook Digital Threads, I included a dedicated chapter on backlinking. The reason is simple: No matter how much authority you or your company might think you have, without others on the Internet…
Most real estate agents I talk to are either completely ignoring email marketing or doing it so poorly they might as well be. They’ll spend thousands on fancy postcards and billboard ads, then wonder why their phones aren’t ringing. Meanwhile,…
Pinterest keywords determine whether your content gets discovered or disappears into the void. Most businesses treat Pinterest like Instagram—tossing up pretty images with random captions and hoping for the best. That’s not how this platform works. Pinterest operates as a…
SEO doesn’t have to feel like throwing darts in the dark. Yet that’s exactly what most small business owners do—guessing at keywords, creating content without a strategy, and wondering why their competitors consistently outrank them. Here’s the truth: Your competitors…
Twitter Spaces, now rebranded as X Spaces, lets you host and join live audio conversations directly within the platform. Think of it as interactive digital radio where hosts control who speaks, listeners can request to join the conversation, and everything…
You’ve got a marketing budget to spend. You’ve got skills to sharpen. And you’ve got a network that could use some fresh faces. Marketing conferences can deliver on all three, if you pick the right ones. Here’s the problem: there…
Successful content marketing requires a lot more than just creating content and posting it. While doing this might seem fun and creative, you’ll miss out on a lot of opportunities to get the best results. In fact, you might even…
I’ve talked a lot lately about the importance of content marketing. After all, besides straight-up advertising, this is one of the most effective ways to build leads and increase sales. However, an important part of content marketing is the creation…
The world of social media marketing is at a tipping point. For years, businesses have poured growing budgets into paid social media to counteract dwindling organic reach. But as ad costs climb and user skepticism toward sponsored content grows, a…
Instagram Broadcast Channels are direct communication tools that let creators send one-to-many messages to followers who opt in to join. Unlike regular posts or Stories, only the creator can send messages in these channels, while followers read, react with emojis,…
Short-form video platforms like TikTok and Instagram Reels are undeniably popular, but reliable platforms like YouTube remain essential for marketers and businesses. With the right plan and creativity, YouTube delivers exceptional results, backed by compelling stats that showcase its lasting…
Video content has become one of the most powerful ways to connect with audiences, educate customers, and grow a brand. No matter how engaging your video is, however, it won’t generate leads or awareness if no one can find it.…
Neither Facebook Ads nor Google Ads is universally better than the other. Google Ads excels at capturing high-intent users actively searching for products, delivering faster conversions. Facebook Ads builds brand awareness among targeted demographics at lower cost. The optimal strategy…
Finding a genuinely great SEO agency is harder than it looks. Everyone promises “page 1 rankings,” “more traffic,” and “SEO done for you.” But when you look past the sales deck, many agencies are still using outdated tactics, chasing vanity…
Email has always been one of the most reliable ways to reach customers, but competition in the inbox has never been fiercer. As billions of emails are sent every day, simply hitting “send” isn’t enough anymore. This is where AI…
Facebook remains one of the most powerful tools in the real estate marketing playbook. With billions of users and unmatched ad targeting capabilities, it gives agents, brokerages, and property managers the ability to connect with motivated buyers, sellers, and renters…
Most creators obsess over content ideas and trending audio, but they’re missing the most crucial element: timing. TikTok themselves say that the sweet spot for in-feed advertising sits between 21 and 34 seconds. This isn’t just another social media “hack”…
Pinterest offers multiple ways to earn real income, from affiliate marketing and brand partnerships to direct product sales and traffic-driven ad revenue. The platform’s 600 million monthly active users represent a massive audience actively searching for products and inspiration. You…
Email remains one of the most profitable and reliable marketing channels for ecommerce brands, but success in 2026 is no longer about blasting the same newsletter to your entire list. With rising ad costs, increasing competition, and higher customer expectations,…
Making money with AI isn’t about chasing shiny objects or waiting for magic to happen. You need specific skills, the right tools, and a practical approach that actually works. The truth is, AI tools can help you earn money through…
YouTube has become the fastest-growing platform for podcast consumption. In 2025, 40% of podcast consumers report YouTube as their primary app for podcasts, surpassing Spotify and Apple Podcasts. This isn’t just a trend. It’s a fundamental shift in how audiences…
If social media disappeared tomorrow, would your business survive? It’s a sobering question that most entrepreneurs avoid thinking about until algorithm changes tank their organic reach or their favorite platform changes its rules overnight. The harsh reality is that building…
LinkedIn allows you to have a great degree of control over who can see what about you on LinkedIn. One of the most powerful features for maintaining privacy is LinkedIn private mode, which allows you to browse profiles anonymously without…
Your podcast script is the backbone that determines whether your audience stays engaged or clicks away after 30 seconds. After hosting “Your Digital Marketing Coach” for years, I’ve learned that the difference between a good episode and a great one…
You don’t need to show your face to make money on YouTube. While everyone else is obsessing over ring lights and camera angles, smart creators are building profitable faceless channels using automation systems that work around the clock. After spending…
Pinterest isn’t just a place for recipes, DIY crafts, or wedding inspiration—it’s one of the most underutilized discovery platforms in the digital world. As a Fractional CMO and marketing strategist, I’m always evaluating platforms not just for their features, but…
If you’re wondering how much Facebook ads cost in 2026, the short answer is: it depends — a lot. Your costs will vary based on your industry, audience, location, ad quality, and even the time of year you run your…
Finding the right content marketing agency shouldn’t feel like playing the lottery. Every agency promises “viral content” and “thought leadership,” but most can’t back it up when you dig into their actual results. I’ve done the homework for you by…
Twitter threads unlock new potential for marketers. They break free from the character limits of single tweets while maintaining the platform’s quick-consumption appeal. Creating threads that actually engage followers requires more than just hitting “add tweet” repeatedly. The difference between…
How much do influencers make? It’s a question that sparks curiosity among marketers, brands, and content creators alike. Whether you’re thinking of becoming an influencer yourself, hiring one for a campaign, or just wondering how much money can really be…
LinkedIn Premium can feel like a tempting upgrade — but is it actually worth the cost? As a Fractional CMO and digital marketing consultant who has helped thousands of professionals and businesses grow their presence on LinkedIn through speaking and…
Instagram carousels are marketing gold. When used right, they can drive as much if not more engagement than an Instagram Reel. I’ve watched countless accounts transform their social results by mastering this simple yet powerful tool. Many marketers struggle to…
You don’t need a production crew or Hollywood budget to nail LinkedIn Live. After 15+ years watching LinkedIn evolve from a basic networking platform to a powerhouse for B2B engagement, I’ve seen the mistakes that kill audience retention and the…
On Facebook, Twitter, and other social networks, it is very easy to “unfriend” someone. For some reason it is very difficult to figure out how to remove a LinkedIn contact. If you think about it, LinkedIn was originally intended to…
Creating truly valuable content takes time, resources, and your unique expertise — but without a smart content promotion plan, even your best work can get buried. To build your reputation, generate leads, and actually move the needle for your business,…
Pinterest stands out in the social media landscape. It functions differently from platforms like Instagram or Facebook. Users visit Pinterest specifically to find products and ideas. This behavior makes it ideal for affiliate marketing. Many affiliate marketers overlook Pinterest’s potential.…
LinkedIn carousel posts let you share multi-slide content that viewers can swipe through horizontally on both desktop and mobile devices. But here’s what most people miss: LinkedIn quietly changed how carousels work. As of 2024, LinkedIn’s native carousel post feature…
Instagram is no longer just a place to share your latest snapshots; it’s one of the most powerful advertising platforms for brands, entrepreneurs, and service providers. As a Fractional CMO, I’ve seen firsthand how the right Instagram ads strategy can…
One of the biggest questions people ask — whether times are tough or they just want to boost their income — is how they can make more money online. After all, in this age of high-speed internet, AI tools, and…
Effective measurement powers smart decisions. In the realm of social media marketing, knowing which key performance indicators (KPIs) to track separates successful growth companies from those struggling to show ROI. The right metrics reveal what’s working, what’s not, and where…
Finding the right influencer marketing agency can feel like navigating a maze blindfolded. Every agency claims they’ll deliver “authentic partnerships” and “viral campaigns,” but when you dig into their actual track record, the picture often gets murky fast. I’ve cut…
If you’re running an online store today, you know one hard truth: you can’t rely on ads to your target audience alone to grow. As a Fractional CMO who has worked with ecommerce brands, I’ve seen SEO transform stale product…
The creator economy is exploding. It’s creating incredible opportunities for digital entrepreneurs to build powerful brands and generate real income online. But beneath all the viral videos and major product launches, there’s a problem most people don’t talk about: when…
Did you know that marketing professionals with a documented strategy are 313% more likely to succeed in their initiatives? This striking statistic from industry research highlights the crucial role of effective marketing management in business success. In today’s competitive business…
Finding old tweets can feel like searching for a needle in a digital haystack. Whether you’re trying to locate your own past content or conducting research, knowing how to search tweets history on X (formerly Twitter) saves valuable time and…
Facebook Ads retargeting is one of the most powerful yet underutilized strategies in digital marketing today. It allows brands to show personalized ads to people who have already interacted with their content, website, or app. These users are considered “warm”…
Cold emails are one of the most misunderstood — yet most effective — tools in the modern marketer’s arsenal. Most people either send them wrong or avoid them altogether out of fear they’ll come off as spam. When done strategically,…
Google Analytics 4 (GA4) represents the most significant evolution in digital analytics, with approximately 14.2-14.8 million websites already leveraging its capabilities. For businesses serious about data-driven decision making, understanding and implementing GA4 isn’t just an option—it’s a strategic imperative. While…
An Amazon influencer store is one of the simplest ways to turn your product recommendations into real income. Instead of dropping scattered affiliate links across your content, Amazon gives you, the Amazon influencer, a branded storefront where followers can browse…
Content marketing is the practice of using valuable, audience-driven content to build trust, guide buying decisions, and generate long-term business growth without relying solely on paid promotions. It’s not just about publishing information. It’s about creating strategic, purpose-driven content that…
Most marketers know email marketing works. Even if you don’t have hard data from your own brand, you’ve probably opened and engaged with a few great promotional emails yourself. Not all emails are created equal, however. While some stand out…
Direct response marketing delivers an impressive ROI of 85-112%, outperforming traditional marketing channels including social media advertising (81%) and digital display advertising (79%). This marketing approach focuses on generating immediate, measurable responses from your target audience, making it an essential…
X continues to evolve as a monetization powerhouse. The platform offers diverse income opportunities for creators, businesses, and everyday users. Understanding these options can transform your X presence from a hobby into a revenue stream. As we navigate 2026, X’s…
You’ve heard it before: creating content that lasts is the holy grail of SEO. But weaving that strategy into your content marketing? That’s where many blogs hit a plateau. Evergreen content—those timeless, high-value assets like how-to guides, checklists, glossaries, and…
Guest blogging has been a cornerstone of content marketing — and my own blogging journey — since the earliest days of the blogosphere. In fact, this very blog started as a collaborative project of guest bloggers back in 2009. Fast…
Choosing between growth marketing and demand generation can feel like navigating a marketing maze. This decision, while tactical, shapes your future success and determines how your brand will grow, both short-term and long-term. As a digital marketing consultant who has…
Finding the right people on Instagram can transform your social media experience, but it’s not always that easy like looking for someone on LinkedIn. Whether you’re looking to connect with friends, discover influencers, research competitors, or build a network in…
Looking to unlock the full potential of content marketing for your business? With so many platforms and content formats to choose from — blogs, videos, podcasts, Reels, whitepapers, communities, and more — the key isn’t just knowing what types exist.…
Should you or shouldn’t you? We’re talking about that oh-so-tempting Facebook Boost Post button — the one that’s always lurking under your latest update, promising more reach, more engagement, more everything. It looks like an easy fix to the all-too-common…
Early adopters marketing refers to the strategies businesses use to reach and collaborate with the first wave of consumers who embrace new products and innovations. By focusing on early adopters, brands can gain rapid feedback, generate buzz, and pave the…
Influencer marketing presents brands with a powerful way to reach audiences through trusted voices. Understanding the different influencer tiers helps marketers make strategic decisions about partnerships. Each tier offers unique benefits and challenges for brands. The right tier choice can…
We’ve all heard the phrase “quality content is king,” but too often that phrase gets reduced to a checklist of SEO tricks or word count targets. In reality, quality content is a strategic asset — one that builds trust, drives…
Email open rate has long been considered the litmus test of email marketing effectiveness. But in today’s privacy-first digital landscape, that metric isn’t always as accurate—or as useful—as it used to be. Still, open rate remains a critical indicator of…
Your digital professional identity matters. In today’s connected world, a LinkedIn profile serves as your virtual business card, resume, and networking tool all in one. This guide will walk you through creating a profile that opens doors to new connections…
Finding the right digital marketing agency shouldn’t feel like playing the lottery. Every agency claims to be “the best,” but most can’t back it up when you dig into their actual results. I’ve done the homework for you by vetting…
You’ve heard that blogging still matters, but with millions of posts published daily, can blog marketing still move the needle for your business? As a Fractional CMO, I’ve helped businesses of all sizes leverage blogs not just for traffic, but…
Most content about SEO keywords stops at definitions and how to do basic keyword research. If you’re serious about growing an audience, ranking consistently, and building a scalable content strategy, you need to think beyond lists of keywords. As a…
As someone who recently upgraded to LinkedIn’s paid version, I know firsthand how LinkedIn Premium provides enhanced features and insights beyond the basic free account. Before you decide to upgrade, however, understanding exactly what you’ll pay for each plan is…
Bottom Line Up Front: These 15 apps will transform how you create, manage, and grow your blog. From design tools like Canva to writing assistants like Grammarly, each app serves a specific purpose in your blogging toolkit. Blogging in 2026…
Meta tags have long been a staple in the SEO toolkit, but in a digital world that changes as fast as Google’s algorithm, how much do they still matter? As someone who’s helped brands of all sizes navigate SEO transformations…
Do you own a small business and want to turn Facebook into a powerful growth channel? You’re in the right place. With nearly 3 billion monthly active users, Facebook remains one of the most effective (and underrated) platforms for small…
Facebook Groups represent one of the most powerful community-building tools available to marketers, businesses, and organizations today. With almost 1.8 billion people using Facebook Groups every month, they offer unprecedented opportunities to connect with audiences around shared interests. But creating…
Email marketing remains one of the most powerful — yet misunderstood — tools in our digital marketing toolbox. As a Fractional CMO, I’ve seen firsthand how brands waste time (and money) sending emails that never convert. The good news? A…
Let’s be honest: The Internet is overflowing with generic blogging advice that often feels outdated or too surface-level. After mentoring thousands of marketers and business owners through their digital transformation journeys, I’ve seen firsthand what separates the hobbyist bloggers from…
Looking to improve your WordPress SEO? You’re not alone. Search engine optimization is one of the most critical strategies for driving long-term, organic traffic to your website. Whether you’re running a blog, an eCommerce store, or a service-based site, SEO…
Digital marketing delivers measurable ROI that traditional marketing methods struggle to match. SEO campaigns alone can achieve returns of up to 1,031% in specific industries. But comparing the effectiveness of digital and traditional marketing requires a systematic approach focused on…
The e-commerce world offers countless opportunities for businesses of all sizes. Two giants stand tall in this space: Amazon and Shopify. Each platform serves business owners in fundamentally different ways. Their distinct approaches to online selling can either accelerate your…
Create the Content Brief and Outline
If you’re still sending emails without video in 2026, you’re missing a key opportunity to differentiate, connect, and convert email clients. As a Fractional CMO working with brands that want measurable results, I’ve seen firsthand how powerful video can be…
The digital marketing funnel visualizes your customer’s journey. It maps their path from first discovering your brand to making a purchase. Every business needs this strategic framework to succeed online. As a Fractional CMO, this is the framework for which…
Instagram Stories offer one of the most powerful yet underutilized opportunities for brands, entrepreneurs, and content creators to connect with their audience in real-time. The platform may have once existed primarily as a means of sharing your personal life, but…
Starting an e-commerce website in 2026 is easier than ever—but how to build an ecommerce website that’s aligned with your brand, speaks directly to your ideal customers, and drives consistent growth? That takes strategy. As someone who’s helped businesses launch…
As a Fractional CMO, I’ve worked with brands that obsess over their email marketing strategy—yet neglect the one category of email with the highest open rates, best deliverability, and most trust-building potential: transactional emails. You know the ones. Order confirmations,…
Pinterest stands at an interesting crossroads in the digital world. It looks like a social platform, with profiles, following, and sharing. But it works more like a search engine in many ways. This unique position creates both confusion and opportunity…
Having worked with a leading provider of legal services as a Fractional CMO, I know firsthand that having a strong online presence can be essential to help law firms attract new clients. Plenty of lawyers I have known spend a…
Most people who ask “how to do SEO” are either overwhelmed by the jargon or discouraged by the competition. But I’m here to cut through the noise. After helping dozens of brands grow their organic visibility as a Fractional CMO,…
Regardless of the times, email remains a powerful tool for connecting with audiences and driving conversions. As a seasoned marketer, I’ve witnessed firsthand the impact of well-crafted email campaigns. The problem is that it can be easy to run out…
Choosing the right social media platform matters. As brands stretch their resources across multiple channels, understanding where to focus matters more than ever. TikTok and Instagram stand as two giants in the visual content space, each offering unique opportunities and…
If you’ve ever felt overwhelmed by LinkedIn’s search results or frustrated that your ideal client or connection seems buried under irrelevant profiles, you’re not alone. As a Fractional CMO, LinkedIn is a key channel I use to identify partners, engage…
These days, content marketing isn’t just a buzzword — it’s the fuel that drives visibility, engagement, and sales. In a digital-first world, content has become the currency of social media, SEO, and even trust. Case in point: one study found…
The creator economy has opened remarkable opportunities for people who love making content. One area showing particular promise is UGC creation. The authentic voice of regular people using products has become marketing gold for brands. As someone who has worked…
While affiliate marketing is not my main gig, I do generate 5 figures annually in affiliate revenue. As you can imagine, this comes from a variety of sources. Like other affiliate marketers, I blog, have a podcast and do YouTube…
If you’ve been searching for how to become a digital marketer, chances are you’ve already run into dozens of articles listing the same steps: take a course, get certified, apply for entry-level jobs. But if your goal is more than…
Selecting the right e-commerce platform is a pivotal decision that can significantly impact your online business’s success. With numerous options available, the decision between deploying WooCommerce vs Shopify, two of the most popular choices, is something that most e-commerce marketers…
Email marketing might not be the trendiest tool in digital marketing—but that’s exactly why it works. While the hype cycles push you toward the latest social platform or shiny content format, the smart long-term play is investing in assets you…
Blog design is essential for success. It shapes how visitors experience your content and influences their actions. Poor design can drive away potential customers while effective design keeps them engaged and coming back. As someone who provides business value through…
Instagram reposting presents a strategic opportunity. When executed properly, sharing user-generated content (UGC) can significantly enhance your brand presence while building community. Many marketers, however, struggle with maintaining a consistent brand voice when integrating others’ content into their feed. I’ve…
Let’s face it: running an ecommerce business today isn’t just about having a great product. It’s about how efficiently you run your store, how well you serve your customers, and how smart you are with your time and resources. And…
Email marketing is all about keeping in better touch with your customers. The bigger and more engaged your list becomes, the more revenue that can be generated for businesses in all industries. But how can you repeatedly engage with your…
Few things frustrate marketers more than seeing a Facebook ad campaign stall before it even gets started. You’ve spent hours crafting the perfect ad creative, targeted your audience with precision, and allocated your budget carefully—only to find your ad stuck…
When people talk about social media, YouTube often gets left out of the conversation—despite being the second most visited website in the world. As a Fractional CMO and someone who’s helped brands build deeper relationships through digital content, I believe…
If you own an e-commerce store or you’re thinking about starting one, it’s important to think about how you’ll store and display the site data. After all, even the smallest e-commerce shop has product photos, descriptions, pricing information, inventory, and…
In a world where attention is fleeting and trust in brands is at an all-time low, there’s one form of content that continues to cut through the noise: user-generated content (UGC). In fact, 92% of consumers trust recommendations from others—even…
Instagram presents one of the most powerful platforms for connecting with customers. With over 2.11 billion monthly active users, the opportunity to reach your ideal audience is enormous. But simply posting content doesn’t guarantee visibility. The platform’s algorithm changes have…
Shopify has long been the go-to ecommerce platform for entrepreneurs and businesses looking to establish an online store. With increasing competition from platforms like WooCommerce, BigCommerce, and Squarespace, is Shopify worth it and still the best option in 2026? As…
Everyone wants to glean insight from those one or two email marketing tips that can elevate your email campaigns to a new level, but sometimes that intel is hard to find. Email marketing operates like a private communications channel in…
Social media audits are critical for marketing success. They provide a structured approach to evaluate your social presence, identify problems, and uncover growth opportunities. Yet many businesses neglect this vital process, continuing with strategies that may no longer serve them…
Platform choice shapes social media success. As social networks evolve, marketers face critical decisions about where to focus their efforts and resources. The battle between Twitter (now X) and Meta’s Threads has created new questions about which platform deserves your…
Mom influencers are more than just social media personalities—they are community builders, entrepreneurs, and trendsetters shaping the way we see modern parenting. Whether they’re sharing real-life motherhood moments, business success stories, fitness tips, or parenting hacks, these influencers offer valuable…
Content marketing ROI matters. As marketing budgets face increased scrutiny, proving the financial impact of your content has never been more critical. With content marketing generating significantly higher ROI than traditional methods, tracking your returns is essential. The challenge isn’t…
One of the biggest challenges in content marketing is the constant pressure to create new content. Whether you’re part of a team or running solo, publishing consistently can feel like an uphill battle—especially when your time is already stretched thin.…
YouTube stands as a content creator’s gold mine. With 2.53 billion monthly active users, the platform offers unmatched potential to grow your audience and establish your brand. The problem isn’t understanding the potential: It’s often a lack of YouTube video…
Crafting engaging tweets consistently is one of the biggest challenges for businesses, creators, and personal brands on X (formerly Twitter). With over 600 million active users and countless tweets posted every second, standing out requires a mix of strategy, creativity,…
Creating content can feel like a daunting task, especially for beginners navigating the digital landscape. Nevertheless, content creation is an essential skill in today’s information-driven world, where compelling content can capture attention and drive engagement. Understanding the foundations of content…
As someone who has been engaged in content marketing both for my own brand as well as on behalf of others as a consultant, I can confidently say that content marketing is a proven strategy that drives real business results,…
TikTok’s Green Screen feature transforms content creation. This powerful tool lets creators replace backgrounds with any image or video without complicated setups. Small businesses, marketers, and content creators can now produce professional-looking videos with minimal effort. Green Screen has become…
Podcasting has exploded in popularity, with over 4 million podcasts and nearly 600 million listeners worldwide. But can you actually make money podcasting? I have been podcasting with my Your Digital Marketing Coach podcast (which originated as Social Business Unplugged…
Starting a blog in 2026 is one of the best ways to share your passion, build an audience, and even create a profitable online business. But where do you start in creating a successful blog? In this step-by-step guide, you’ll…
Did you know that less than 80% of legitimate emails actually reach their final destination? Email marketing is a very promising and effective way to sell goods and services. However, you can send a lot of emails and never get…
As I wrote about in Digital Threads, marketers who leverage user-generated content are seeing remarkable results. Did you know that 93% of marketing professionals report that UGC performs better than traditional branded content? This stark difference isn’t surprising when you…
Affiliate marketing is one of the most popular and effective ways to monetize a blog, offering bloggers the chance to earn scalable, passive income while promoting products they love. While it takes time, work, and patience, I can tell you…
Social media management goes beyond simply posting content. Most business leaders think of it as scheduling posts for Facebook or Instagram, but true management involves strategy, analytics, engagement, and much more. As social channels continue to evolve, the role of…
Pinterest offers unique opportunities for businesses and content creators. With the right approach, you can build a substantial following that drives traffic, engagement, and even sales. Unlike other social platforms where content quickly disappears, Pinterest’s discovery-focused design gives your content…
Branding is an integral part of marketing, and content is the currency of digital marketing. While content marketing and branding may initially seem like different strategies, they actually work best when they are combined. Done right, content marketing can strengthen…
Content creation can sometimes feel like drawing water from an empty well. We’ve all experienced that frustrating moment when inspiration seems to have abandoned us completely—staring at a blank screen, watching the cursor blink mockingly, and struggling to generate even…
With all the benefits of influencer marketing, it’s no surprise that most up-and-coming ecommerce brands are experimenting with it. Established brands, too, have fully embraced influencer marketing, often leveraging affiliate networks to drive sales. But for many business owners, getting…
Your LinkedIn profile photo serves as your digital handshake on the platform that becomes the default website for most professionals. Because we are visual animals, your headshot creates that crucial first impression before you ever meet someone. Think about it…
With all that is being said about SEO since the Google Helpful Content Update, the emergence of Google’s Search Generative Experience (SGE), and the growing influence of AI search engines such as Perplexity and ChatGPT search, search engine rankings and…
I always say that influencer marketing is the least understood yet most powerful type of marketing. I think that one of the reasons why this is the case is because business leaders and marketing executives fail to see the ROI…
Did you know that nearly 70% of online purchases now happen on mobile? Or that more than 875 million people have bought from a Shopify-powered store while WordPress powers more than 40% of all websites? Choosing between Shopify and WordPress…
The numbers don’t lie. While TikTok offers unprecedented organic reach potential, approximately 80% of brands are failing to leverage this platform effectively. I’ve spent years helping companies navigate the complex social media landscape, and TikTok presents a unique challenge many…
Although blogging may not be the newest trend in digital marketing, it remains one of the most powerful ways to build an online presence. In fact, despite what some may say, blogging is far from dead—it’s evolving. If you’re serious…
The influencer marketing landscape shifts rapidly. Strategic marketers must stay ahead of these changes to maximize their ROI and competitive advantage. As brands refine their digital approaches, understanding where influencer marketing is headed and staying ahead of the latest influencer…
Consumers today expect to see content tailored to their preferences, behaviors, and interests. 71% of consumers demand personalized experiences. Brands that fail to meet that expectation run the risk of losing engagement and sacrificing conversions among their audience members and…
B2B marketing automation has transformed from a nice-to-have tool into a mission-critical system for companies focused on growth in 2026. As a recognized industry authority with experience working with dozens of clients, I’ve seen how strategic automation can transform disjointed…
In talking with clients about how they can use AI as part of their marketing, one area that might be the easiest to implement is that of installing an AI chatbot on your website. These chatbots were around before ChatGPT,…
Content marketing is now standard practice for most B2B companies. Teams crank out blogs, videos, social posts, and downloadable assets every day. Yet a critical question remains: Is all that content actually moving the needle for the business? Research shows…
Did you know that 90% of information transmitted to the brain is visual, making visual marketing essential for today’s brands? Visual content is no longer just an optional addition, as it has become the lifeblood of effective marketing in the…
LinkedIn is like a professional oasis in the middle of the noisy digital world. While other social platforms are packed with personal updates and random content, LinkedIn stands out as the place where business professionals come together to connect, share…
Nowadays, more than ever, video content is vital for enticing potential customers. Young generations, in particular, spend countless hours on social platforms, checking out viral YouTube, TikTok, and Instagram videos. Whether you’re a marketer, content creator, or business owner, having…
Content marketing is an essential tool for ecommerce businesses. Content marketing builds brand awareness, attracts visitors, and converts them into loyal customers. With the right strategy, ecommerce brands can leverage content to create meaningful customer experiences, improve search engine visibility,…
Email copywriting is more than just a series of words thrown together and sent out—it is a powerful tool that bridges your brand and your audience. With email marketing delivering an average ROI of $42 for every $1 spent, it’s…
Marketing analytics has become essential. Today’s business environment demands decisions based on data, not just intuition. The right analytics tools transform raw marketing data into actionable insights that drive real results. As an educator and consultant in this space, I’ve…
Selecting the right WordPress hosting provider can make or break your website’s performance, security, and growth. With so many options on the market, it’s essential to choose a host that aligns with your specific needs—whether you’re running a blog, an…
Have you heard of AI influencers? Even if you’re not into virtual AI avatars, you’ve probably come across the buzz. Like human social media stars, these digital personalities have taken over platforms like Instagram, TikTok, and YouTube. Some have even…
LinkedIn used to have a profile level meter that would recommend best practices to help you fully flesh out your profile. For those that remember it, in order to achieve the 100% “all-star” status, you needed to have at least…
Choosing the right content management system (CMS) is a game-changer for businesses looking to build an impactful online presence. Whether you’re a small business owner, an e-commerce entrepreneur, or a blogger, the CMS you choose determines how easily you can…
Disclaimer: This blog post is sponsored by Adobe Express, but all opinions and experiences are 100% mine! As an Adobe Express Ambassador, I often get asked what are my favorite features of this awesome tool. Now, to be clear, I…
Formatting your blog post goes beyond just creating a visually appealing design. As AI-driven search engines increasingly influence how users find content, blog formatting must cater not only to human readers and traditional search engines, but also to large language…
Finding the right ecommerce hosting solution is critical to the success of both smaller and larger stores. A reliable hosting provider ensures your business website works without a hitch. It reduces load times and introduces advanced security measures, both vital…
Having helped a number of ecommerce businesses as a Fractional CMO, I know firsthand how important it is to speak the language of Excel. What do I mean? When you are responsible for an ecommerce marketing budget, you need to…
Creating compelling blog titles is both an art and a science. Titles are your first opportunity to grab your target audience’s attention, entice them to click, and ultimately engage with your content. Without a strong title, even the most well-researched…
The Chief Marketing Officer (CMO) role has never been more critical for business success than it is today. It’s a position that demands strategic vision, analytical precision, and cross-functional leadership. As organizations navigate increasingly complex markets, 80% of CEOs now…
Keyword research is the cornerstone of a successful SEO strategy, but the sheer number of tools available can make it overwhelming to choose the right one. Whether you’re a beginner looking for free solutions or a seasoned marketer ready to…
I have been blogging since 2008 and started getting serious about my own YouTube channel more recently in 2022, so I often get asked this question of blogging vs vlogging. Both mediums have unique advantages and cater to different audiences,…
Twitter, now rebranded as X, remains a powerhouse in the social media landscape, offering unique opportunities for businesses, marketers, and brands to connect with a diverse and engaged audience. With 611 million monthly users and 250 million daily active users,…
In the battle for market dominance, two metrics reign supreme: Share of Voice (SOV) and Share of Market (SOM). Understanding their relationship could be the key to unlocking your brand’s growth potential. I’ve seen firsthand how these metrics can make…
The success of your website often begins with selecting the perfect WordPress theme. A well-chosen theme not only enhances user experience but also strengthens your online presence and can positively impact your search engine rankings. By aligning your design with…
I have been running a blog since 2008, so I have plenty of firsthand experience in blogging and recognize how excellent a platform it is for sharing ideas, promoting your business, and engaging with a wider audience. To make sure…
In the last few years, and especially since the recent emergence of ChatGPT, numerous AI platforms have hit the market. Although previous SaaS products weren’t as sophisticated, these new AI-generated platforms rely on machine learning and predictive analysis for various…
I don’t need to remind you that today businesses face more competition than ever. Getting your message in front of the right audience requires strategic thinking, technical know-how, and constant adaptation. Many business owners struggle with digital marketing while trying…
As you well know, eye-catching video content is critical for reaching target audience and boosting audience engagement. Regardless of the video post you’re trying to make, the right editor can make all the difference. These animation tools equip you with…
Mass email marketing remains a powerful tool in a business arsenal in order to effectively reach their audience at scale. All too often, however, these types of emails wind up flagged as spam, and they never actually reach their intended…
When clients approach me about improving their search visibility, Domain Authority (DA) consistently emerges as a focal metric. Understanding and strategically enhancing your website’s authority has become essential for achieving sustainable search performance. This guide breaks down the practical steps…
Modern businesses can’t survive without marketing automation tools. This type of software is vital for streamlining email campaigns, allowing companies to create email contact lists, automate sending, and track analytics. By eliminating repetitive tasks, you will also be able to…
User-generated content (UGC) is truly revolutionizing advertising for businesses. Consumers have grown increasingly skeptical of more traditional types of advertising, and UGC ads have swooped in to deliver a more authentic and trustworthy format for advertisers. Through featuring actual customers…
Facebook influencers have become a vital part of the digital marketing landscape, offering brands the opportunity to connect with targeted audiences in authentic and meaningful ways. As the largest social media platform, Facebook provides a unique environment for influencers to…
Influencer marketing has evolved from an experimental channel into a cornerstone strategy for brands across industries. As the industry continues to shift, building successful influencer partnerships requires strategic thinking, data-driven decision-making, and authentic relationship development. In my role advising brands…
If you want to be successful with your online business, you need to find the right theme for your website. This is especially the case for ecommerce websites hosted on Shopify: These Shopify themes might impact your ability to convert.…
Twitter (officially called X, but I still prefer calling it Twitter) is still one of the best platforms for building a personal brand. Among other things, it provides huge value for users who want to quickly engage with their audience…
Blogging was once little more than a personal hobby. Over the years, however, it has evolved from that small hobby to a thriving industry, with countless opportunities to generate income. In 2026, the possibilities for making money by blogging are…
Social media marketing has evolved into a complex ecosystem of diverse strategies and approaches. With approximately 5.17 billion social media users worldwide, the opportunity for business growth through social channels has never been greater. However, this vast landscape demands a…
If your website is running on WordPress, you know how hard it can be to customize landing pages and the layouts of other important elements of your website. While many still do hire web developers to customize their WordPress installations,…
When I wrote The Age of Influence, the definitive book on influencer marketing, a few years ago, the word “collaboration” was not commonly used in the industry. Many brands opted to treat influencers as programmable ad units, and terms and conditions…
The quote tweet, though sometimes controversial and misunderstood, is a powerful Twitter feature. It lets your retweet cut through the noise, adding extra perspective that benefits both your followers and your relationship with the content creator. Understanding how to quote…
As someone who has been blogging since 2008 and making money from my website since 2008, I often get asked how to monetize a website. To be honest, many blogs don’t understand the potential revenue streams that they can create…
Email tracking software is essential for businesses looking to improve their email marketing campaigns, monitor sales outreach, and understand customer engagement. With the right email tracker, you can see who opens your emails, which links they click, and even how…
Take it from a content creator: It’s hard to create compelling content without using some type of specialized tool. Creators use various types of software to speed up their production process, increase engagement with their community, and even increase rankings…
As a social media marketer and marketing consultant, I’ve been using Twitter since 2008 and have seen Twitter’s evolution into the site now known as X. Some things stay the same, however, such as old-fashioned manners. Thus, my attempt to…
SEO consulting is a professional service that helps businesses improve their online visibility and organic search rankings through expert analysis, strategy development, and optimization recommendations. According to recent SEO statistics, the top three organic search results receive over two-thirds (68.7%)…
Similar to how websites require a web host, if you want to publish your podcast and disseminate it to all of the major podcasting apps such as Apple Podcasts, Spotify, YouTube Music, etc., you need to upload your podcast to…
Crafting a successful email marketing campaign can be a challenge. Studying real-world examples can help inspire your own breakthroughs in email marketing by helping you gain insight into how leading brands captivate their audiences, drive engagement, and ultimately achieve results.…
Running out of social media content ideas? You’re not alone. The pressure to post consistently is real, but many marketers and content creators are struggling to come up with fresh ideas that actually build their brand and perform well. Whether…
As a Fractional CMO, I am always encouraging my clients to publish more and more videos to take advantage of the increased visibility your content and company can get on TikTok, Instagram, and YouTube. In the past, creating videos was…
Digital marketing is the name of the game for most types of commerce, even if ecommerce is not the only manner in which you interact with your customers. As the rise of digital marketing has continued, so too has the…
Artificial Intelligence is revolutionizing marketing effectiveness, with over 90% of businesses expected to integrate AI into their marketing strategies by 2026. The rapid advancement of AI marketing tools presents unprecedented opportunities for businesses to enhance their ROI through automation, personalization,…
As I prepare to build my first Shopify store for my books, coaching, and consulting services, I am experiencing firsthand how building an outstanding Shopify store requires inspiration and careful planning. Whether you’re just starting or looking to refresh your…
93% of internet traffic begins with a search. While this exact number may be debatable, the truth remains: companies should make appearing in searches a top priority to remain relevant. Appearing in search queries without paying for advertising requires website…
Growing website traffic requires a strategic combination of proven promotion methods and consistent optimization. Publishing quality content consistently drives significant results, with data showing that websites publishing over 16 blog posts monthly increase their visits by 3.5 times. This guide…
Facebook is still the king of social media, so if you are engaging on it as part of your business, you need to be measuring the results of your activities and finding ways to improve them. That is why understanding…
If you enjoy green trees, you might be a fan of evergreen tweets without your even knowing it. If you have ever shared the same link on Twitter with a different caption, you might also already be a fan of…
LinkedIn InMail is a powerful messaging feature that allows users to communicate with professionals outside their direct network. It is a valuable tool for recruiters, salespeople, and job seekers. Unlike standard LinkedIn messages, which are restricted to your 1st-degree connections,…
While most marketers struggle with basic backlink tools, industry leaders are quietly using these five sophisticated platforms to find competitors backlinks and uncover their most valuable link-building strategies. Research shows top-ranking pages often have 3.8 times more backlinks, highlighting the…
A social media tracker is a type of tool that I always recommend to my Fractional CMO clients when they are ready to take their social media marketing to the next level. It goes without saying that tracking your social…
I have been on Twitter (sorry, I still call it Twitter) since 2008 and have amassed more than 200,000 followers over the years (click here to follow me on Twitter!). While there are many strategies I have used, there is…
Currently, 60% of small businesses use digital marketing to be an important tool to attract customers and drive sales. Why? Because digital marketing offers unique advantages that traditional marketing simply can’t match: But what exactly makes digital marketing so effective…
Creating attention-grabbing Facebook ads that resonate with your audience can be time-consuming. Writers often backtrack the process several times over until they find a copy they truly like. Even then, there’s no guarantee this message will score points with your…
Marketers often throw around the terms content creators and influencers without much deep thought, but they serve distinctly different purposes despite often being confused for one another. As author of the definitive book on influencer marketing, The Age of Influence,…
When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the TikTok community. That being said, fonts can play a crucial role in…
Have you ever struggled, like I have, to build your own website on WordPress? Of course you have: There is a whole industry dedicated to web development to help businesses like ours. For those looking to develop more of your…
AI caption generator tools have seamlessly taken over our digital marketing industry. In the last year or so, numerous companies have started using this type of software to automate their writing processes and increase overall productivity. While some naysayers are…
Tracking and reporting your SEO performance is essential for measuring success and making data-driven decisions. Whether you’re a business owner, marketer, or SEO professional, having the right tools can simplify your reporting process and give you actionable insights into your…
Struggling to reach your marketing goals? You’re not alone. Here’s why companies are increasingly turning to marketing consultants like me for solutions. A marketing consultant is an external professional who provides strategic marketing expertise to help businesses improve their marketing…
AI image generators are revolutionizing the creative industry, offering artists, designers, and content creators new ways to generate stunning visuals with just a few clicks. Whether you’re looking to create unique artwork, design eye-catching graphics, or experiment with abstract concepts,…
If you are a small business, it’s safe to say that relationships are your bread and butter. After all, people love to buy goods and services from businesses and people that they know, like, and trust. Here’s the thing: those…
Email marketing continues to be one of the most powerful tools available to connect businesses and their audiences. Email marketing can also help drive sales and build lasting relationships with your audience. If email marketing campaigns do not plan carefully,…
Every click, every share, every conversion tells a story—but are you listening to what your data is saying? Making marketing decisions without proper analytics is like throwing darts in the dark—you might hit something, but you’re probably wasting a lot…
Nowadays, it’s hard to imagine an effective blogging process without the use of artificial intelligence. With high-end AI software, creators can generate text, images, and videos from scratch. Blogging software increases your weekly blog output while also optimizing articles for…
Micro-influencers have emerged as a vital component of modern marketing strategies, offering brands the ability to connect with highly engaged niche audiences. Unlike their macro counterparts, micro-influencers bring authenticity and relatability, making them more effective in driving conversions and building…
In an era where 2.71 billion people shop online, digital marketing isn’t just an option – it’s the lifeline of modern business success. As a digital marketing consultant who’s helped countless businesses transform their online presence, I’ve seen firsthand how…
Artificial intelligence is rapidly transforming how businesses approach Facebook Ads, offering unprecedented opportunities for optimization, personalization, and automation. Whether you’re looking to enhance targeting, automate creative processes, or optimize ad spend, AI-powered tools are becoming indispensable for marketers aiming to…
Most of us are familiar with B2C email marketing. This is especially true if you shop online, because websites often ask to send emails when an order is placed. Sometimes they’ll even collect emails without an order, usually in exchange…
Finding the right users on Instagram can be a game-changer for businesses looking to discover potential customers, influencers, or even brand ambassadors. With millions of profiles, searching manually can be overwhelming. Thankfully, there are Instagram user search tools designed to…
If you’re a small business or a beginner content creator, engaging in social media is no longer an option. You want to engage efficiently using some tools, but you also need to manage your business expenses wisely during its early…
AI marketing tools are reshaping digital strategies in 2026. Here’s what you need to know: Key benefits: How to choose the right AI marketing tools: Remember: AI tools enhance human creativity, not replace it. Use them to handle data and…
In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management,…
Choosing between influencer marketing and affiliate marketing? Here’s what you need to know: Quick Comparison: Aspect Influencer Marketing Affiliate Marketing Main Goal Brand awareness Sales and revenue Payment Often upfront fees Commission-based Content Control Less control, more authentic More control,…
A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here’s what you need to know: Aspect Full-Time CMO Fractional CMO Time 40+ hrs/week 15-20 hrs/month Cost $150K+/year $36K-$72K/year Focus…
Digital marketing and social media marketing are often confused, but they’re not the same thing. Here’s what you need to know: Key differences: Where they connect: Quick Comparison: Aspect Digital Marketing Social Media Marketing Channels Websites, search engines, email, apps…
As artificial intelligence keeps getting better, the way we search for information online is changing too. AI search engines are changing how we find and use information, giving us results that are more personalized, quick, and accurate than older search…
Digital marketing and affiliate marketing are two popular online strategies, but they work quite differently. Digital marketing is like being the captain of your own ship. You’re in charge of promoting your products or services across various online channels. You…
As TikTok has become more popular, its use in business has rapidly increased. And despite ongoing controversies about its potential banning in the United States, consumers and businesses show no sign of decreasing time spent or investment in the platform,…
While social media itself is a treasure trove of marketing campaigns and sales copy, social media data is an invaluable resource in and of itself. Marketing and analytics teams are increasingly often using Twitter scrapers to gather public data from…
AI voice generators are a new type of artificial intelligence software that helps streamline content creation. They allow us to reduce content production costs while maintaining a high quality of content due to the recent advancements in voice technology. In…
If you were to look at my Twitter account or receive my weekly newsletter, you will notice that I share a lot of content that I did not create. I am what you would call a content curator. By sharing…
TikTok Stories have quickly gained popularity on the platform. This feature lets users share temporary content that vanishes after 24 hours, similar to what’s available on Instagram and Snapchat. Like those platforms, TikTok’s Stories feature provides a dynamic way to…
Artificial intelligence is making it more efficient than ever to market on social media. Social media platforms, themselves, are using AI tools to continually promote and evolve their sites. Using AI, you can effectively help your marketing strategies grow and…
Given the importance of social media, companies have developed search engines that would allow you to browse through these platforms more efficiently than you could do directly in social media. With these unique search engines tapping deep into the APIs…
You probably found this blog post because you were also looking for advice on influencer strategy or specific influencer marketing examples to inspire your next TikTok or micro – influencer campaign. When I embarked on writing The Age of Influence,…
When you think of digital marketing, what do you first imagine? Do you think of shiny social media posts, with a heavy emphasis on social networks like Facebook and Instagram? Or do you think of blog posts, and a company’s…
In today’s digital age of generative AI, ensuring the authenticity and accuracy of images is more critical than ever. Whether you’re a content creator, marketer, or just a curious user, AI image detection tools can be invaluable. This blog post…
Content is the currency of digital and social media, so content creation is something that every company must do–and do a lot of. Content writing is one of the most demanding and time-consuming marketing processes that you truly can’t live…
Whether you are a podcaster or you want to analyze podcasts for advertising or guest appearance purposes, you will want to know what podcasts are popular and how certain podcasts compare in terms of popularity. These charts are useful as…
Using AI transcription software has become vital for companies of all sizes. As the name suggests, these platforms generate transcriptions and summaries of your online meetings and other video content. Brands use them to simplify their workflow and repurpose files…
As Shopify has grown, so have its offerings. While online stores were once only large enough to provide landing pages and product description pages, these platforms have begun to offer the ability to establish your online presence–and Shopify is no…
One of the most common questions I get asked from businesses is how to find influencers. If you’re hoping to take advantage of the influencer marketing trend that I write about in The Age of Influence, one of the toughest…
Have you ever used a mockup generator to see how your Facebook Ads would look like within the social media platform? These tools give you a visual representation of your promotional messages and are especially valuable if you need approval…
AI image extenders are game-changers for anyone looking to take their photos to the next level. Whether you’re a designer, a social media junkie, or just someone who loves experimenting with pictures, finding the right AI image extender can make…
Take a quick look around the Internet, and you’ll quickly notice one thing: ecommerce is everywhere. In fact, these websites are a growing source of not only opportunities to buy something but also a chance to learn. After all, content…
No matter what business, you should always be on the lookout for something that is new and better. When it comes to digital marketing, this also refers to website designs. If you run your website on WordPress, having the perfect…
Whether you are a startup about to start with email marketing for the first time, or an established company working out budget allocations, it’s important to understand email marketing cost. After all, it can be easy for us to pay…
Looking to improve the quality of your photos? With an AI image upscaler, you can enhance photos and other images for your social media and other platforms. Image upscalers fix various imperfections, ensuring everything you post online is of the…
While there are plenty of larger influencers who have broken their way into the market and demonstrated the value of influencer marketing, fewer people talk about micro-influencer marketing, and how micro-influencers have the ability to draw in truly engaged audiences.…
A Twitter shadowban is one of the last things you want to experience as an influencer on this platform. Receiving a ban prevents you from using some of the most relevant platform’s features. Among others, it might prevent you from…
Influencers know best how important it is to leave a good first impression. With beautiful selfies, you can grab attention, instill authority, and gain followers. Unfortunately, some photos simply turn out wrong. Imagine getting back home after a lengthy vacation…
Although much of the advice involving Instagram accounts focuses on follower counts and growing popularity, an Instagram shop is increasingly popular and important to use the platform to make sales. Instagram shopping is no longer reliant on links embedded in…
Making a career on YouTube is a dream for many young people. Unfortunately, selling products can be daunting early on. This is why many creators rely on ad revenue to keep them going during the initial months. Fortunately, there are YouTube…
There is a growing trend of content creators and businesses that are looking to take advantage of AI to make their content available globally through the use of AI translation. If you are considering the same, and have a YouTube…
These platforms are also fantastic for creating short summaries of longer blog posts or for instilling new life into old pieces. Although they’re still not as common as, let’s say, grammar tools, they’re slowly carving their place in the competitive…
An AI plagiarism checker is an integral application for any business. With content being the currency of digital marketing, it is important to be able to rest assured that every piece you publish on your website or anywhere is uniquely…
Sending marketing emails at just the right time to maximize opens and click throughs can prove challenging for companies who are continually looking to optimize their marketing prowess, as there are a host of different factors at play when determining…
Ecommerce is a big business, with virtually everyone operating a business offering something or other in the way of ecommerce availability. Even though this is the case, however, ecommerce marketing strategies are not necessarily intuitive and easy to approach. I…
Looking to stand out on social media? Want to improve your personal branding, find a better job on LinkedIn or promote your products as an entrepreneur on Instagram? Having a nice profile picture can only work in your favor. With…
Whether you’re trying to attract job applicants, increase brand awareness, or boost sales, LinkedIn is an important place to start. After all, it’s the most professionally-focused social media platform, and nearly everyone is looking for information relevant to their industry.…
Running an influencer campaign is hard without the right tools. This is why many businesses introduce databases into their workflow. With this type of application geared towards indexing influencers, you can browse content creators from various niches that use different…
YouTube has long been a place where people can create awesome content and then monetize it for extra cash. However, in the past few years, top creators have been able to make enough to quit their day jobs – so…
Artificial intelligence has become an integral part of many marketers’ content strategy, but not all marketers know how to effectively leverage AI to improve SEO efforts. From learning how to improve user engagement to learning how to develop article outlines…
Running a giveaway on Facebook is an excellent way to engage your audience, increase followers, and build excitement around your brand. However, ensuring that your contest is fair and transparent is crucial to maintaining your community’s trust. That’s where Facebook…
Brand storytelling is often seen gracing the headlines of business articles, urging businesses to develop their own unique version of brand storytelling. A quick glance at a headline, however, is not usually enough to detail exactly what brand storytelling is,…
If you want to simplify your video content creation process, consider using AI script generators. These tools are simple and easy to use, making them ideal for most content creators and businesses. What is an AI Script Generator? AI script…
What once offered discount books has become a global empire, used to sell wares as diverse as home products, car supplies, and niche interests. I am, of course, talking about Amazon. Amazon has become ubiquitous. How many of us in…
If you want to succeed on Instagram, you need full insight into relevant metrics. By utilizing Instagram analytics tools, you can learn more about competitors, your content engagement, and the viability of your long-term strategy. But before you can start…
If you’re running giveaways on Instagram, you should be using an Instagram giveaway picker. These tools allow you to randomly select winners for your giveaways, saving you time and increasing the transparency of the entire process. In this article, I’ll…
Until ChatGPT went mainstream, AI-generated content was mostly a novelty. While marketers and other niche users could leverage relatively crude algorithms for simple texts that defied the ordinary, the crafting of blogs and other long-form content was impractical. However, the…
One of the most powerful parts of your LinkedIn profile in terms of your personal branding is your LinkedIn summary. With all of the talk about ChatGPT and AI, you might be wondering if AI might be able to help…
It’s hard to imagine a business, large or small, that doesn’t engage in social media marketing. After all, social media is where we all hang out, socialize, and relax when we are online. People also often turn to social media…
As video content continues to dominate social media, Twitter has become an essential platform for creators looking to share engaging and appealing videos with their audience. Whether you’re a seasoned content creator or just starting out, having the right tools…
Gone are the days of science fiction, touching on AI as something in the distant future. Instead, the current marketing climate is filled with examples of AI, doing everything from automating social media posts to generating captions and post topics. …
Video summaries are the fastest way to consume long-form video content. Fortunately, there are tools that exist that can make it even faster! Enter the YouTube video summarizer tool, platforms which pinpoint the most important talking points within a piece…
Instagram is where influencer marketing went mainstream. With a huge base of active users that includes many types of influencers, Instagram has become a central platform for not just influencer marketing but social media marketing in general. This makes it…
If you often use artificial intelligence generators, you’ve probably had to modify a few of your posts so they bypass AI text checkers. Many website owners are reluctant to publish pieces flagged as AI, which is why humanizer tools have…
How much money is a single TikTok post worth? How much should I charge brands for a sponsored video? How much money can I potentially make on TikTok? These are the questions that TikTok money calculators try to provide answers…
Happy customers are some of the best marketing experts out there. When a potential customer sees countless reviews and positive feedback, they are far more likely to give your brand or product a second look. How can you effectively leverage…
Real estate blog ideas can begin to feel stale extremely quickly. Far too many realtors recycle old ideas, or offer the same stripped-down market analyses that leave very little to compel readers to carry on reading. How, exactly, can real…
Paraphrasing tools are a perfect solution for people who are inspired by and potentially “borrow” ideas from other blogs. They can also come in handy for content creators who have several channels and like to repurpose their original pieces. What’s…
There are many different ways of using AI that have become popular as of late, and the AI image enhancer has become one of them. Not only can they improve your visual content, but they can also generate photos from…
Content marketing is a type of marketing in which organic content is used to draw in your target audience and encourage engagement with or purchasing from a company or brand. Content marketing is most often recognized in the form of…
Font generators are perfect solutions if you want to breathe some new life into your Facebook posts. By relying on these tools, you can change the design of your profile information and make your post captions and messages feel unique.…
Twitter has become X, but it is still a social network that you should keep in mind depending on your target audience. If you’re looking to boost your brand’s engagement on Twitter, a Twitter giveaway is an easy way to…
If you are familiar with the concept of a blog, then you know that a blog is made to be read. A successful blog is one that is read consistently, and regarded as an authority, or a reliable standby. Unfortunately,…
When we talk about artificial intelligence software, we usually focus on tools that help you generate content, analyze real-time data, or make market predictions. However, we almost never mention the AI voice changer in that conversation. The way I see…
Having accurate transcripts is vital for boosting your video marketing efforts. Having subtitles for your video are vital for grabbing the attention of people with hearing impairment. They also assist foreign-born viewers who might not understand everything you say. In…
The celebrity status of influencers on social media platforms has been used for many years to cater to audience sizes from large to small. Before celebrity influencers were commonly seen on social media platforms, smaller influencers (now called micro influencers)…
If you’re a podcaster and haven’t been creating transcripts, you should definitely consider implementing transcript generators into your workflow. These tools allow you to repurpose content and reach a wider audience and, given that they’re free, they won’t drain your…
It seems as though just about everyone is using TikTok, from your child’s 4th grade friends, to your grandmother with an eye for viral cleaning tips. Although there are plenty of people using the app, becoming a TikTok influencer is…
Instagram success is not a simple matter of gaining followers and garnering a few likes and shares. Instagram is first and foremost a content-driven platform, which makes it essential to create content that compels engagement and involvement, and keeps you…
Instagram follower exporter tools are a category of simple apps that can help your social media marketing campaigns. While they aren’t as intuitive and comprehensive as full SMM platforms, they still serve a specific function. As the name implies, they…
Artificial intelligence has become a somewhat common ingredient of SMM tools. Through AI, you can easily generate posts, track relevant data, and even predict future performance. In this article, I’ll go through some of the best AI social media software…
Creating content for social media is both an art and a science. Science dictates the metrics of social media content strategy, while art dictates the efficacy of visual content, and drives the need for high-quality content that is structured, organized,…
Nowadays there are lots of tools with LinkedIn messaging automation features. These programs range from simple scraping to outreach features, helping you find contacts and send bulk messages to prospects’ inboxes. Some of them also include AI content generation, which…
Voice AI technology has progressed immensely in the last few years. Nowadays, entrepreneurs can utilize a wide variety of tools to generate a computer-generated voice for their brand. Whether we’re talking about cloning or text-to-speech features, you can use these…
Blogger outreach campaigns may initially seem complicated, but they are a common form of marketing that can take your next campaign to the next level in terms of audience reach, engagement, and even future campaign development. So what exactly is…
Fake tweet generators are powerful yet simple programs that allow users to create fake tweets. With these tools, you can alter any element of a post, including views, text, images, likes, retweets, and comment numbers. The tools generate an image…
There’s nothing worse than seeing a watermark on an image or video. Although these visual aids play a crucial role in protecting content from misuse and plagiarism, they also ruin the media for anyone who lays eyes on it should…
If you have set foot anywhere near a social media site, you are likely at least somewhat familiar with the term “influencer.” Knowing exactly what that entails, what it means, and what it looks like in action is not always…
Social media has become a huge force in modern marketing. This is unsurprising when you consider that the average American spends significant time on social media networks each day, making social media a more important forum than ever. In fact,…
Off-page SEO is one of the most important aspects of a successful SEO strategy. It’s all about building links and improving your online reputation. You can do many things to improve your off-page SEO; in this post, we will outline…
Using AI-generated Instagram posts is a fantastic way to save money and time. With the right software, you can create captions and images within seconds, thus streamlining your social media creation. On top of that, many of these tools also…
We’ve known for a long time that content is king in marketing, in whatever form it takes; however, of all of the major digital content forms (text, audio, photo, video), video has become the most popular (especially in its short-form…
These days, it seems like everyone wants to be or be called a content creator. Especially for the younger generations, being in the spotlight is well worth the time and effort of posting content on social media. At the same…
AI videos are enjoying an increase in use from companies of all sizes, in all markets. Although AI content is often discussed from the perspective of entertainment and individual social media use, artificial intelligence is immensely useful in developing videos…
Whether you have social media accounts for one brand or many, the process of posting regularly can quickly get overwhelming. Most social media managers must also create content and oversee the strategy, making the management of social networks difficult and…
Especially if you’re starting out with email marketing, it’s hard to justify paying a bunch of money for something that you are unsure will pay off. After all, there are a lot of competing email marketing products out there, and…
TikTok trends seem to pop up everywhere. Even if you are not a frequenter of the social media platform, you have likely run across the latest TikTok trend on other platforms like Instagram and YouTube. Despite the amount of time…
Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have…
TikTok is a short-form video-sharing app that took over social media platforms in what has felt like a storm, going from a relatively unknown app, to one that dominates numerous industries. Unlike many other platforms that allow you to share…
Instagram has long been a place to share your ideas through pictures and, more recently, videos and Instagram Reels. With success, it has become harder and harder to get your content noticed. As with websites, on Instagram, you need to…
Have you ever tried to sell a product using a video? Maybe you’ve seen some of those “how-to” videos where someone shows you how to cook a dish or clean a house. These kinds of videos work because they show…
No matter what kinds of videos you watch on YouTube, most of them need to compete with other videos in the algorithm. Like a regular search engine, YouTube serves up relevant videos based on keyword search. But unlike a regular…
One of the best ways to speed up your video creation process is by using AI-powered tools. With these programs, you can create incredible content in just a fraction of the time you would need otherwise. Even better, you don’t…
These days, social media marketing is incredibly important. After all, most young people spend significant amounts of time on social media networks. In order to make our social media marketing more effective, it is necessary to try to find any…
TikTok is just about everywhere, from your 10-year-old niece to your 80-year-old grandmother. The social media platform has truly taken the world by storm, and there is no shortage of video ideas to draw in even the least experienced social…
There’s no denying it: Right now, the real estate market is tight. With relatively few homes available and high mortgage rates, it’s easy to feel like you’re spinning your wheels getting clients. However, like most other businesses, marketing is an…
AI video enhancing tools are a fantastic option for any business wanting to produce the highest quality video content that they can. The software provides enormous value to bigger blogs and social media influencers who want to simplify their content…
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand…
Algorithms are often top of mind for marketers intent on reaching their target audience. Although learning Google search practices is often a simple matter of engaging standard SEO practices, other platforms are not quite as straightforward–including TikTok. Although there are…
Let’s face it: blogging isn’t always easy. In an age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and…
Like any other type of content nowadays, Instagram captions can be generated with AI tools. Most of these apps are part of larger platforms, allowing you to create all sorts of content on top of social media posts. In this…
Video marketing is one of those strategies that most companies have under-invested in despite its many business benefits. It’s been growing in popularity for years and, with the immense popularity of TikTok, doesn’t seem to be slowing down anytime soon.…
After reading these SEO statistics, you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have consumed content over the years, from consuming more video content, from smartphone users making most…
Most e-commerce sites let a lot of sales fly out the window. Although plenty of people browse and complete their purchases, there’s also a large number of abandoned carts each day. And unlike brick-and-mortar stores, it’s easy to abandon multiple…
Artificial intelligence has seen a surge in recent years, both in terms of popularity and in terms of success; while AI was once something in science fiction, it has become an invaluable aspect of business. As it has grown and…
Video has gone corporate. Or, more specifically, video has returned to its corporate roots. What do I mean by this? Originally, a video was very expensive to produce, requiring costly cameras, film, and dark rooms. The term “cutting room floor”…
Understanding the latest social media marketing statistics and the general social media landscape is critical to your marketing success today. Why? As marketers, we know that brand growth is a numbers game. Even with brand awareness, there’s a number that…
With influencer marketing and the creator economy in all its forms being as popular as ever, many companies and agencies are looking to collaborate with content creator talent. After all, the right influencer can dramatically increase sales and exposure for…
With an AI YouTube video maker, you can create incredible posts for your website and social media. These tools can cut down your daily video production by several hours allowing you to focus on other, more profitable activities. Is It…
Almost everyone in social media can agree on one thing: Facebook is the king of social platforms. There are a lot of reasons for this, of course, and these Facebook statistics will tell a compelling story of its value for…
If you’re looking to create a new business website, or even if you want to update your current WordPress one, you should definitely consider using a WordPress AI website builder. These programs utilize artificial intelligence and machine learning to hasten…
A lot of ink has been spilled over the value of advertising on social media platforms like Facebook & Twitter, Instagram, and, even the newest of shiny objects, TikTok. After all, these are among the largest online forums for social…
Computer-aided photography and retouching is not a new concept, especially on Instagram. In fact, the ability to both share photos and do innovative things with them is one factor that made Instagram wildly popular. However, just as with writing, the…
Video to text AI tools are among the most popular generative AI solutions today. This category of software is perfect for teams and collaboration, as it creates transcripts from long meetings and other audio/video content. Among others, these tools can…
Most of us remember when AI was primitive, and any form of creativity from computers was a pipe dream. However, over the last year and a half, AI has become a major player in content marketing. In fact, generative AI…
Most marketers I know, myself included, utilize at least one AI email tool for their daily operations. This software category is perfect for marketing and sales teams, making outreach that much smoother. However, these tools are also fantastic for customer…
As we review the video marketing statistics below, you will see that video is a marketing tool that you cannot ignore if you want to market online. You’ll soon be wondering why you aren’t using videos to give your video…
Believe it or not, an increasing number of people are beginning to use the power of AI to enhance their LinkedIn profile photo. These AI LinkedIn headshot tools help you make improvements on your current existing photo and leave a…
Data scraping from websites has become an increasingly integral part of the marketing process. No matter what sort of data you need to extrapolate for your internal processes, there are a growing number of tools that can help you do…
There are tons of blog posts out there about Instagram statistics for 2026. I don’t intend to add to the noise, but I think that there is some data that is important for every marketer to understand to maximize their…
Would you like to work harder or work smarter? I’m assuming the latter, and if that’s you, it’s time to open your eyes to the latest AI-driven video makers which can help simplify your content creation process. With them, you…
Let me tell you a true story about me and podcasting. I have had a podcast since 2013, but as I indicate in my own Episode 140, Want to Excel at Social Media Marketing? You Need to be an Active…
The process of AI generation always starts with textual instructions. Your ability to create quality outputs is usually predicated on whether or not you can create detailed prompts to feed software. With enough information, AI-powered tools can generate much better…
Anyone that is involved in digital, content, influencer and/or social media marketing tend to be busy people. Between social media, emails, Slack conversations, internal as well as client meetings, phone calls, webinars, conferences, and on top of that creating the…
Have you seen those TikTok videos that feature voices that probably didn’t come from the content creator? They are probably using a TkTok voice generator, a handy tool that leverages AI that can make your shortform videos all the more…
Every business needs to have a social media presence because of the popularity of social media. Consider this: a whopping 57% of the world’s population (nearly 4.5 Billion and counting) have an active social media account. When you consider that…
Do you sometimes have trouble thinking about what to publish on Facebook, whether it is your business page or your personal profile? Join the club. That’s why I am a huge fan of generative AI, and these free AI Facebook…
Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your lead-generation…
If you’re not using social listening tools as part of your social media monitoring efforts, your brand might be literally deaf. An important part of social media and digital marketing is knowing where your brand stands at any one time…
Although Twitter has been around for a long time, there are always newcomers. Not only do people get older and want to try something new, but Twitter is a great place to talk about hobbies, news events, and much more.…
No matter what your business sells, the chances are that you have a presence on Facebook. After all, despite competition from other platforms, Facebook is still a major place to see and be seen. Especially when you consider that people…
Nowadays, many eCommerce builders come with free plans tailor-made for small businesses and single entrepreneurs. With this software, young enthusiasts can create their first commercial site and start selling online without having to incur major monthly costs. In fact, some…
If you are managing multiple social media platforms, having a single social media marketing dashboard from which to manage and analyze your campaigns and posts across several different social channels is critical for success. The name for this tool is…
One of the most cost-effective ways to market your business is through email. This has been true for a long time, and it’s one reason why even small businesses have started sending out promotional emails. Not only that, but basic…
If you’ve been following my blog, you’re well aware of my fascination with artificial intelligence software. This tool type is the future of content creation and marketing, allowing teams to create just about anything from amazing blog posts to realistic…
Staying at the top of your game on social media can be difficult these days. Pay-to-play has become a major part of the social media scene, making it necessary to buy advertising on social channels. We must also post organic…
AI text generators have taken the world by storm. Some will argue that they make you a better copywriter, while others have argued that it’s impossible to detect what is human-generated and what is AI-generated. You will have to be…
Despite the fact that Facebook isn’t as cool as it used to be, it’s still important to know how to create a group on Facebook. Perhaps the biggest reason for this is that building a community around your brand is…
I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social media optimized and SEO friendly. My goal in sharing is also to help you convert…
AI video generators are a tool category I’ve been experimenting with as of late. While there are many potential use-case scenarios for them, they can play an impactful role in educational video and any use case scenario where stock video…
Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Even a few short years ago, Pinterest was a relatively unknown social media network. Why? Because it had a niche: young women with disposable income. It…
These days, making money on YouTube has a lot of appeal. After all, a lot of people think that top YouTubers can spend just a few hours a day creating content, then rake in a fortune. The truth is that…
Before Elon Musk bought Twitter and made significant changes to their app ecosystem, there used to be a plethora of Twitter clients, third-party apps devoted solely to allowing its users to consume tweets. Some of these clients or apps were…
As an “oldie but goodie” social network, it’s easy to take Twitter for granted. In recent years, the network has hosted heads of state, journalists, creatives, and ordinary people. However, nowadays it’s more than just a good place to hang…
Since the emergence of Generative AI, I have been on a mission to find all of the amazing AI tools for marketing that exist and see which ones I can work into my own marketing processes as well as those…
As algorithms and common practices change, so too does how to reach your target audience. In spite of all of the changes that have occurred in recent years regarding how Instagram works, and how brands and companies can reach their…
You probably know this by now, but TikTok continues to be the hottest place to see and be seen among Generation Z. In fact, this platform has one of the youngest user bases among social media sites. One reason for…
When we talk about AI in marketing, we tend to focus on textual content creation in the form of generative AI. We all know about the time saved and efficiency gained by using these tools to create blog posts, ad…
Video is an integral part of marketing overall. This is unsurprising because consumers love video and spend more time on it than they would a print or other visual ad. In fact, as you’ll increasingly find, brands that don’t do…
Generative AI is pushing the boundaries of what we are able to create using sophisticated artificial intelligence tools. Another type of content we can create is video using text-to-video AI tools. These tools allow us to create digital video content…
Whether you are looking to start a new blog or looking for some ideas on what to write your next blog post about, it’s always a great idea to look around and be inspired by some of the great blog…
There’s no question that people love Instagram. Its ubiquity has made published photographers of many people, and now everyone is sharing their daily lives. At the same time, businesses have found that Instagram for business can be very effective at…
Long gone are the days in which Pinterest was used primarily as a way for people to save images and articles to cover their interests and provide inspiration. Instead, Pinterest is now used as a way to encourage more followers,…
Networking is vital for virtually all professions, but real estate is uniquely matched to networking, as so much of real estate work is tied to making connections, building relationships, and managing those relationships over time. While plenty can be said…
Right now, the hottest topic in content marketing is AI. This is no surprise when you consider that AI tools are brand-new technological toys on the market. Furthermore, there is an army of writers and editors who feel that their…
By now, most of us are used to the idea of influencer marketing. After all, this marketing method has proven itself to be very effective at connecting with customers. So much so, in fact, that influencer marketing has reduced the…
Social media contests are one of the greatest and most effective ways to increase engagement and get your name out there. Knowing the best social media giveaway ideas is not always quite so easy, however, as releasing a rapid-fire series…
No matter the length, it’s clear that video is a very popular form of content. In addition, the video medium is highly versatile for content creators. Depending on your platform, interests, and goals, you can make dynamic content like tutorials,…
Although a few social networks like Facebook and LinkedIn assume that you’ll use your actual name, many of the others encourage you to create an alias for yourself. For instance, YouTube and Instagram expect that you’ll use something Creative as…
If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of a sudden, I realized that it was saving the…
These days, it isn’t enough to crank out a bunch of branded content, put it on the Internet, and hope for the best. There’s too much competition in almost every industry and across major keywords for websites to perform well…
If you want to talk about the exchange of ideas in real-time online, Twitter is one of the oldest still-operating forums where this can happen. In fact, Twitter has historically been one of the most diverse discussion forums around, because…
If you are an ecommerce brand, having an Amazon marketing strategy is not an option. Ever since the debut of the e-commerce giant almost 30 years ago, Amazon has been a popular destination for online shopping. Even when you mostly…
AI content creation is the latest wave of the AI revolution that will undoubtedly make you more efficient – and better – in your marketing efforts. After all, one of the best ways to increase marketing efficiency is undoubtedly the…
LinkedIn can be a powerful tool in your arsenal. Rather than focusing on personal connections, like most social media sites, LinkedIn’s designation as a professional network makes it a highly varied tool to increase your reach and make connections. Using…
Is your LinkedIn account restricted? You’re not alone! A look through the comments of this post will give you an idea as to the issues that others like you are facing. In fact, I often get emails from readers of…
If you are in a B2B industry, then you know that LinkedIn is a critical source of leads. These LinkedIn statistics hint at the treasure trove that LinkedIn can be for those that work in a lead generation role: This…
I originally wrote this blog post when there was a weird loophole that had tons of Facebook Events invitations flooding my inbox. Since then, I have been in better control of what I perceive to be Facebook spam messages, but…
Similar to other digital marketing tasks, AI-powered technology is already having a major impact on video creation and editing. These types of video editor software tools can automate various processes that would previously take you hours upon hours to finish.…
Twitter is entering a new era after its acquisition by Elon Musk, but despite the promises of banning nobody and adhering to free speech, various restrictions continue to be placed on Elon Musk’s platform as we speak. Now that Twitter…
Artificial intelligence has allowed us the freedom to create content in many ways. While I would never recommend you write a blog post using AI, short bits of content are actually more suited to using AI. Why? Because when you…
As my children are now of the high school age, and they themselves are starting to create their own LinkedIn profiles, I continue to be surprised by the very few number of people that are on the platform. While I…
The never-ending question of quality vs quantity of Twitter Followers is similar to the argument of how many people you should connect with on LinkedIn or “friend” on any of the social media platforms. Without enough connections on LinkedIn, you…
If you have been on the popular social media platform as an advertising entity for any length of time, you have likely heard of the existence of a massive library of the ads currently being run across the different Meta…
Twitter is a platform with lots of messages that go back and forth every day. Sometimes, the messages are a friendly debate on a hot topic, while in other situations, it’s a brand-related discussion or simply people sharing their thoughts.…
Let’s face it: content marketing is hard. Every business, from decades-old establishments to enthusiastic startups, are all fighting for the attention of their audience online to grow their businesses. Original, engaging content is in demand more than ever before, and…
It goes without saying that video is an increasingly highly valuable area of content marketing. That this is true isn’t surprising: people love to be shown how to do cool things, they can watch videos while enjoying a hobby, and…
Looking for the best infographic maker? You’re not alone. We all know that infographics are a power tool for content marketing, social media marketing, and even blogger outreach to enhance our SEO backlink building efforts. That’s why infographics are so…
These days, TikTok is taking the world by storm. Not only is the network growing quickly, but it’s also controversial because governments all over the world are concerned about its influence. However, as marketers, we understand that this network is…
No matter what industry your business is in, it’s critical that you have some form of a website. After all, websites are one of the best ways to introduce yourself to potential customers, spread brand messages, and distinguish yourself from…
On YouTube, one of the hottest new features is Shorts. This is unsurprising when you consider that industry trends are in the direction of shorter videos. Although short videos have been around for a long time in the form of…
Most of us can agree on one thing when it comes to social media marketing or digital marketing in general: Facebook has the largest reach. Unfortunately, Facebook’s massive reach means that it can often be harder to navigate for users…
Those of us who are into content marketing are reminded of the old saying, “It’s a jungle out there.” After all, we have to compete with other marketers and brands for our customer’s attention. Maybe it wouldn’t be so bad…
While most of us are used to making videos for YouTube, Shorts are much newer. Primarily a response to other platforms with their short-format videos, these pieces of content are intended for people to enjoy and then school on by.…
For many years, Twitter has been an excellent tool for marketers. After all, it’s older than many of the other networks. But more importantly, Twitter is one of those places where people all over the world can broadcast their thoughts…
With influencer marketing becoming so important to the growth of brands, it’s natural that marketers want to find influencers more easily. After all, influencer discovery is one of the more difficult aspects of the business and a searchable database is…
There’s no question that TikTok remains popular, despite all the controversy. And, it is increasingly a critical forum to reach the younger generations. However, you can produce all the content that you want, and it will have minimal impact if…
With social media marketing now in its second decade, marketers are always trying to see if there are better social media management tools out there. After all, with all the changes that go on in social media marketing, you would…
It used to be that getting verified on Twitter was important for your credibility for your profile there. Verification meant that Twitter, and the general public, knew that you were who you say you were, rather than (potentially) an imposter.…
As content creators and marketers, we should all be focused on the quality of our content. After all, poor-quality content is unlikely to receive the quantity and type of engagement that we need. And of course, it is that engagement…
As nearly everyone in our industry knows, video marketing is hot. Really hot. In fact, video marketing has been slowly taking over multiple social networks due to its overwhelming popularity. Although at one time it was expensive to produce, nowadays,…
All of the podcasting statistics point to the continued growth in the industry. More and more businesses and entrepreneurs are launching podcasts. Whether you are planning a new podcast or want to grow your current one, I created this list…
Whether you create TikTok videos for fun, as an influencer, or on behalf of a brand, chances are that you worry about your hard work getting stolen by bad actors. Add to that the increased emphasis on authenticity within the…
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if…
These days, most of us have favorite content creators that we follow on a regular basis. These might be on Instagram, YouTube, or TikTok. Those of us who are into the business scene may even follow some creators on LinkedIn…
When it comes to content marketing, there is no question that it has a very high ROI for most companies. It’s also one of the best ways to invite your target audience to interact with your brand. However, it’s also…
TikTok is home to some of the most compelling trends that have popped up on social media platforms in the past few years, and photo editing trends are no different. Whether you are a teenager hopping on your phone or…
Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can make my life easier? After all, the work involved in influencer identification alone could require a tremendous amount of time, especially once…
These days, short-form video is very popular. The advent of TikTok, Instagram Reelz, and other changes in the marketing industry means that video is hotter than ever. And this trend has transitioned to the marketing world, as well. These days,…
While podcasting has always been seen as a niche tool which may or may not be relevant from a marketing perspective, with every year we see more and more content creators and brands leveraging podcasting for business. I also have…
If you’re a professional or represent a B2B brand, chances are LinkedIn is important to your job effectiveness. After all, LinkedIn is the place to see and be seen by businesspeople. Recruiters, job seekers, sales professionals, and marketers all need…
A discussion of social media is no longer complete without a substantial mention of TikTok. Emerging on the scene only a few short years ago, TikTok has exploded, and become a powerhouse of a social media app used by companies,…
If you’re looking for the blogging statistics to help you improve your content marketing, you’ve come to the right place! Blogs are increasing in popularity with businesses because blogging is increasingly critical to marketing success and it gives your brand…
Whether you’re a TikTok newcomer or can’t live without the platform, you probably want to know who’s “TikTok famous.” After all, social media is a great place to share your talents without the challenges of traditional publishing or hiring. But…
It’s been predicted that there would be an end to email one day, but so far, email is still going strong a decade after that famous prediction was made by Sheryl Sandberg of Facebook. Social media may have caught up…
Whether you’re a professional who makes videos as part of your work, an amateur YouTuber, or even just a viewer, viral videos are often lots of fun. As a professional or a YouTuber, having your videos go viral can be…
No matter what type of content you produce on TikTok, you always want to reach as many users as possible. After all, TikTok is the home of viral challenges and other wildly popular content. One reason that young people love…
Social media is no longer new. Think about it: it’s been 39 years since the official birthday of the Internet on January 1, 1983, and roughly 25 years since the first recognizable online social media site, Six Degrees, was launched…
Pinterest is a mysterious place if you’re not active on it. However, once you realize that it is more of a search engine and a site and product discovery platform rather than just another one of those social media platforms,…
Looking to shake things up with your LinkedIn marketing? Have you tried launching a poll there recently? One of the best ways to find out what people think in terms of your company, products and services is a poll. Specifically,…
Why is investing in the best email marketing software tool for your company important? I always say that you need to meet the digital user where they are, which includes meeting them via social, search engines, or email. Your choice…
Influencer marketing has evolved into one of the most powerful tools in the digital marketing arsenal, delivering impressive ROI for brands across industries. If you’re looking to harness this power, the definitive book on influencer marketing that I wrote, The…
Looking to optimize your LinkedIn profile? You can learn A LOT by spending a little time analyzing some of the compelling LinkedIn summary examples that some of its users have uploaded. It’s one thing to hear about the importance of…
Do a search for Twitter tools, and you’ll find a plethora of apps to use. If you do the same for LinkedIn tools, you simply don’t have the same ecosystem. Why, you ask? LinkedIn is infamous in the social media…
Let’s just come out and say it: people love when their content goes viral. Whether the content was funny, inspirational, thought-provoking, or just plain good, only the best goes viral. At the center of all viral social media posts is…
These days, many brands that want to reach GenZ are turning to TikTok for content marketing. And the ones that haven’t are probably considering it. One reason for this is that, as a heap of analytics data has demonstrated, TikTok…
Increasingly, LinkedIn is an important marketplace for professionals of all types. What once was primarily a job-seeking site is now a place to see and be seen, catch up with industry news, and congratulate friends and colleagues for their recent…
As TikTok grows, both as a social network and a place to do marketing, careful management of your account is more important than ever. In fact, while TikTok may have once been a place to test out strategies, it’s now…
There’s no question that TikTok is a major trend, especially with young people. In fact, more than with many other networks, TikTok is making big tech CEOs in Silicon Valley lose sleep. This relatively young and fast-growing social networking platform…
LinkedIn is a paradise for many types of business professionals, and if you are not finding success on the platform, it might just come down to your personal branding as manifested in your LinkedIn profile. I hope to inspire you…
Facebook is something that nearly everyone has. What once was a niche product for college students is now so popular that it has billions of members. However, along with that high number of members comes a high level of competition.…
Whether you are a solopreneur or run a marketing department in a large company, you’ll quickly find that customers love email. While this may surprise you, especially if you get a lot of marketing emails that just go into the…
So who exactly are the top Instagram influencers today? And what can we learn from them? There’s no question that being an influencer can be very competitive, especially in popular niches. Fortunately, both marketers and influencers alike can learn from…
The coronavirus pandemic has shown us the need for content marketing hasn’t gone away. If anything, content marketing efforts have only become more important as more people spend more time online searching for more information–often in the form of visual…
If you want to invest in influencer marketing and you sell product on Amazon, it is only natural that you would want to work with an influencer who is an Amazon affiliate. Recently, Amazon introduced their own Amazon Influencer Program…
Have you ever wondered how to become an influencer, whether it is to get free products from the brands that you love or to launch a speaking career in your industry? You’re not alone. With influencer marketing becoming such an…
These days, video is an increasingly valuable part of most brands’ advertising and marketing efforts. Whether you’re doing a video for content marketing, customer education, or overall PR, brand video is increasingly important for building relationships with existing customers and…
For some companies, the concept of giving some marketing control to customers seems frightening. After all, it’s easy to imagine a disgruntled customer badmouthing your company because they didn’t like your return policy. However, along with upset customers, there are…
By now, almost everyone in marketing knows the importance of influencers and developing an effective influencer marketing strategy. A recent take on the use of opinion leaders and celebrities to sell goods and services, a quality influencer program is a…
Facebook Messenger has been around as a standalone app for sometime, but leveraging Facebook Messenger marketing is still a relative newcomer in social media marketing. After all, for many years after Facebook first launched, even your friends had to go…
When it comes to personal branding on LinkedIn, headlines are everything. They’re how you get noticed online. They’re how you make yourself memorable. And they’re how you build trust with potential clients. In order to create killer LinkedIn headings, you…
Wait: You’re investing lots of $$$ in Facebook Ads but you’ve never considered promoted tweets through Twitter advertising? If this is you and you want to know what you might be missing out on, keep reading! No matter what kind…
TikTok has proved that it is here to stay, so it’s now or never for brands to get on board if you are eager to reach younger generations. Of all of the social networks, TikTok’s unique culture and functionality make…
If you have been building your online presence for long enough, chances are that you have quite a following. People love your content, have fun sharing it with other people, and take your suggestions seriously. Now, brands are asking you…
Before we talk about what is a sphere of influence and why its critical for many in business, let me first give you a short history lesson to provide you a useful analogy. If you’re old enough to have lived…
One of the challenges we marketers face is legal compliance, and the influencer marketing industry is no different. One report suggests that FTC influencer guidelines are violated by 93% of social media endorsements. Unfortunately, the burden of FTC compliance falls on…
When I was writing The Age of Influence, I realized that there had to be a different way of categorizing the types of influencers that existed other than mere followers. More followers doesn’t simply equate to larger influence. That’s why…
LinkedIn has come a long way from the days of being a job search site. Nowadays, it’s a good place to see and be seen, exchange ideas, and build businesses. Of course, building a business on LinkedIn requires a lot…
Is influencer marketing pricing as easy as simply finding your influencer and using an Instagram influencer calculator to calculate how much you should pay them? If only influencer marketing was that simple! Nobody questions the value of influencer marketing these…
As important as Twitter marketing may be, there’s no such thing as content that will automatically be seen by everyone. In fact, one of the weaknesses of Twitter is that it’s easy for things to get lost because of the…
One of the major principles of social media marketing is that you need to post consistently. By doing this, you keep people interested in what you have to say while building and retaining relationships with your followers. However, this isn’t…
Do you ever feel like you’re speaking to a brick wall when you try to communicate with your customers? That’s because without a defined brand voice, your marketing and communications will be inconsistent, and customers will have a hard time…
No matter why you are on Instagram, at some point engagement becomes king. Individual members who don’t do advertising probably value engagement because it means that other people appreciate their content. Pictures are meant to be enjoyed, even if it’s…
No matter how much social media, in general, has changed, one thing has been the same for a long time: Twitter is an important source of information and a place to exchange ideas worldwide. In addition, we marketers and corporate…
One of the great maxims of our culture is that nothing stays the same. Trends are a part of life, whether it’s fashion, communications, or even architecture. People even talk about trends, especially as they impact everyday life. And, in…
Facebook advertising is very competitive, especially in the era of people staying home most of the day. Now, even with stores reopened and most pandemic-era restrictions being lifted, relationships and virtual advertising remain important. In particular, Facebook is a major…
Social media has been cool for over twenty years now. Although it started mainly as a way to network and keep in touch with family and friends, nowadays social media is an important place to do business. This is true…
As website owners, one of our most important tasks is ensuring that we have adequate SEO. After all, SEO is how our site is found by people that are interested in our niche. In addition, getting a first-page placement at…
One of the biggest challenges on Instagram is getting noticed. Being unique, especially if you want to be an influencer or promote your brand, isn’t always easy because the field is so crowded. However, it’s important to do something “brand…
For those of you who have read my post on influencer marketing tools, you may have been surprised that I included influencer marketplaces in that article as a type of tool. You see, there are many ways to find and…
Social media has always been thought of as a real-time place to share what you’re thinking or doing at the moment, but smart marketers know that while there is a time and place for tweeting at the moment, being able…
One of the ways in which influencers from all industries are trying to monetize their audiences and social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, it is…
There’s little question that Facebook has been around a long time. And, like some other social networks, it’s a great place for people to hang out, keep track of family or friends, and exchange ideas. Even in the face of…
If you have never blogged before, the LinkedIn publishing platform gives you an extremely easy way to share your story with the world. You don’t have to worry about signing up on another blogging platform or dealing with complex issues…
Over the course of speaking to tens of thousands of professionals at a few hundred events over the last decade as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said…
One of the biggest challenges on social media is getting your organic content discovered. After all, social networks are more inclined than ever to prioritize paid or boosted content, to the expense of high-quality free posts. While Facebook is the…
![How to Write an Epic LinkedIn Summary [with 9 Writing Prompts and 9 Tips]](https://nealschaffer.com/wp-content/uploads/1bcaecb5-d58d-4b0a-931f-c4f9aa03cb1c-768x577.webp)
People turn to LinkedIn for several reasons. The most obvious one is job hunting. Even with a labor shortage, it still often feels like an uphill battle to get a new job. That’s especially true when you wish to change…
If you’re in B2B sales, recruiting, or trying to get a job, there’s little question that LinkedIn is valuable At the same time, LinkedIn is a great place to become a subject matter expert or influencer within your industry. But…
These days, it seems like polls are everywhere – even Twitter has polls. Whether it’s the old-fashioned opinion poll from politicians or a survey that brands deploy to see how good brand affinity is, they are popular for one important…
If you’re on LinkedIn, you’re probably seeing a lot of polls in your newsfeed and the engagement that they can bring when done right. This isn’t surprising, especially since the labor market is very tight right now. Companies want to…
These days, there’s a lot of temptation to avoid Twitter, or at least deemphasize it, for marketing. After all, the younger demographics often favor TikTok or Instagram, while Twitter is more of a place to talk about things and announce…
These days, LinkedIn is much more than a job-seeking and recruiting site. Instead, it has matured into a multipurpose professional networking forum. Especially considering that change, it’s important that we distinguish ourselves and our personal brand on the network. Part…
No matter how small your website is, SEO is really important. After all, if people can’t find your website, you won’t attract new potential customers. For that reason, a lot of people want a guide to best practices. There are…
These days, social media is one of the most important places for businesses to reach customers. This is true even though most social media networks are increasingly paying to play. However, on LinkedIn, the situation is a bit different. Not…
It is difficult to find a person who doesn’t have an account on Instagram as it is one of the most popular social networking platforms today. Such popularity makes many companies, shops, and organizations move to this space. However, one…
These days, Facebook has made it nearly impossible for businesses to avoid paid advertising. After all, the organic feed is large excluding content from commercial pages. Unfortunately, this means that it’s tempting for businesses to abandon Facebook completely, rather than…
Although the news in social media these days seems to be dominated by TikTok and Instagram, others have chosen Twitter as a way to generate buzz. This isn’t surprising, especially when you consider that TikTok and Instagram aren’t for everyone.…
These days, influencer marketing is more than just a passing fad. Instead, it has become one of the most important aspects of consumer marketing. Consider the statistics. A whopping 92% of consumers find influencers more trustworthy than celebrities, and 33%…
If you check the Twitter accounts of many reporters, influencers, and business leaders, you’ll see that they have pinned a Tweet. Just like “pinning” a computer program to your task bar, when you pin a Tweet it means that the…
If you’re like most professionals these days, you have a LinkedIn account. While it used to be primarily a job hunting site on steroids, these days LinkedIn is an important place to see and be seen. In addition, many sales…
For centuries, people have wanted to be rich and famous. And it used to be that this was difficult to pull off: the cost of publishing, producing music, or becoming a politician were prohibitive for most. However, the Internet Age…
Once upon a time, social media was primarily a written forum. For instance, Twitter was mostly the 140 character limit, though there was an opportunity to add a link. However, Facebook has always allowed for more media on the platform,…
A lot of businesses, not knowing better, will take that video that they finally got recorded and simply upload it to YouTube together with a title and description. While on other social networks this is pretty much all you can…
A few years ago we first heard of the term micro influencer. Now, a nano – influencer is considered all the rage. Are nano influencers the future of influencer marketing? There’s no question that influencer marketing has been a gold…
Have you ever wanted to work with Instagram influencers, but worry they might have a community of fake followers? Are you looking for a fake follower count or fake accounts check for Instagram? Instagram influencers can be great for your…
share LinkedIn profile in a message functionality
Social media marketing in general is a highly effective way to reach out to customers and build a brand community. However, this is an area that has evolved quite a bit over the years. It used to be that simple…
We all know that social media algorithms favor recent content and will see how people engage with your content after you publish it. If a lot of people engage with your content, you will tend to get more impressions. If…
I’m willing to bet that at some point you’ve scrolled through Instagram, seen a post you like, read the caption, and somewhere in it the brand or person has written “head to the link in my Instagram bio to learn…
The secret to thriving on social media is creating relevant, engaging, and useful content for your target audience. When it comes to a visual social network like Instagram, if your Instagram posts aren’t attracting as many prospects or likes as…
I get asked a lot about LinkedIn for student use–case scenarios, and the like. Although this post is originally based on how I would have responded some time ago, my college-age niece recently asking me this question reminded me that…
The days of carefree Tweeting, at least for brands, is over. For several years, social media marketing has been an arms race with everyone chasing customer eyeballs. And for social media managers, it’s often tough to know which Tweets are…
With today’s labor market, most jobseekers are looking for an edge over their competition. Many of them lost their jobs due to the COVID-19 shutdowns, while others fell victim to the usual industry upsets. But no matter what happened to…
Believe it or not, a lot of marketers – and younger professionals – often ask me this question. So here you go: my advice on how to become a social media influencer and, following the advice below, actually make some…
These days, many businesses are under pressure. Lockdowns and other restrictions have made it more difficult to sell products and services, and many people are out of work. This contrasts to 2019, when the economy was going strong and everyone…
Why does every business need an Instagram marketing strategy today? Not only is Instagram a social media network that marketers can’t afford to overlook anymore, being the second largest social network with over 1 billion users, the time has come…
Unless you run a website, the chances are that you’re used to a URL, or Web address, being something you simply get by default. After all, in most situations only the website administrator can set them. All you can do…
Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Social Media Verification Currently, most prominent…
How to monetize Instagram (or any social media) is a question that I get asked a lot. Since I recently appeared on a podcast talking about this, I thought I would provide you a slightly different, more comprehensive, and overall…
We live in a world of technology, where social media has become a basic part of human life. With the latest gadgets and devices, one can easily access the web at little to no cost wherever we are in the…
As most of us know, these days influencer marketing has become a major force in the world of social media. Changing algorithms have made unsponsored commercial content less visible than it was before, partially in an attempt to boost the…
There’s no denying that Twitter is one of the most powerful social networks out there. This is true, even though it doesn’t have some of the “cool” factor enjoyed by networks that allow more elaborate content. One of the reasons…
If you’ve found the right influencers to collaborate with, it’s time to reach out. As with so many other things in business, influencer outreach can seem intimidating. After all, you’re asking a complete stranger to help you with a business…
You might be thinking, “Instagram for real estate? Really?” Yes, really. Here’s why. Whether you’ve been a real estate agent for a year or a decade, your most important job is staying in touch with and building out your network.…
Many marketers see holiday social media posts as “fluff” – content that doesn’t really mean anything, but is easy to create and post. The truth is, holiday posts and news breaks during the holiday season can be some of the most…
Since way way back in 2010 when I began my social media strategy consulting which is now a cornerstone of my Fractional CMO consulting, I’ve helped a multitude of companies through the creation and implementation of a social media strategy…
Unless you’re a B2B brand, there’s a good chance you are overlooking LinkedIn. For sure, there are opportunities to recruit new employees regardless of your industry or company type. LinkedIn started as a place to find opportunities. But this social…
Once upon a time, YouTube was primarily known as a source of amateur video. For instance, people showed off their pets and the latest teenage pranks. You could log onto YouTube and have a few good laughs before switching to…
As one of the oldest social networks still in existence, Twitter has a relatively storied history. As part of this history, Twitter has been a major source of news, thought leadership, and political wrangling. However, like its younger counterparts, Twitter…
LinkedIn continues to evolve at a fast pace with 722 million users – but is your professional LinkedIn profile still stuck in the past? I’ve blogged about LinkedIn profile tips as well as as well as how to update your…
Considering that LinkedIn profiles are the most viewed pages on LinkedIn, and your profile page really is every professional’s starting place to claim and create their own professional brand, you should be regularly reviewing your LinkedIn profile to see how…
Because influencer marketing is such a new medium, many of us aren’t quite sure how to go about it. While I and many other marketers have spilled a lot of ink on the more creative how-tos of influencer marketing, legalities…
If you’re reading this, you’re probably trying to figure out the best ways in how to network on LinkedIn. If you’re like most people, once you move beyond the generic “add connections” option that LinkedIn has, you might want to…
As a leading marketing speaker and consultant myself, I often get asked about how to become a social media consultant and develop initial clients. As someone who has been doing this for more than a decade, I am happy to…
Unless you’re seasoned in influencer marketing, you may not know how to hire influencers. Given that there are so many influencers out there, and with so little standardization, it is hard to know where to start. Previously, I have published…
You might think you should just make a LinkedIn account, upload a random profile pic or not even publish a photo of yourself, and off you go. This strategy, while quick and easy, will prevent you from reaping the full…
LinkedIn Profile Tips. A lot of people tell you what you should be doing, but what about what you shouldn’t be doing? LinkedIn is the place to not only find others but also to be found. And that is why…
These days, LinkedIn has lost its position as one of the newest tools for business professionals. However, just because there’s no “cool factor” doesn’t mean that it isn’t important. In fact, LinkedIn continue to be one of the best places…
With time comes experience, and this translates into knowledge. Today I’d like to share my accumulated knowledge as it relates to blogging, and specifically to my favorite WordPress tips and tricks. It’s one thing to have great ideas, and another…
LION, in the LinkedIn world, stands for LinkedIn Open Networker. LIONs are basically open to networking with people that they have never met before, and they can help you be successful on the site because they bridge networks of closed…
Make no mistake: the days of social media being nothing but a fun environment to hang out in are over. While many of us can still have lots of fun on social media, it has still become highly commercialized. Scrolling…
If you’re trying to figure out how to get more connections on LinkedIn, you’re not alone. Who to connect with on LinkedIn in order to build a network is a question I often get asked. Every time someone sends me…
While most marketers tend to spend a lot of money on advertising goods and services on mass market social networks like Facebook or Instagram, salespeople know that LinkedIn is where the action is. When I present on social selling, I…
Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat…
With influencer marketing creating more buzz than ever in our circles, I thought it was time for a refresher on the topic for those who haven’t read The Age of Influence. Newcomers and old hands of our industry alike are…
Every brand is striving for the attention of consumers on Instagram. Small businesses, influencers, restaurants, stores, bloggers, beauty brands, clothing lines, etc. often struggle and feel stuck due to a lack of followers and low engagement. Hosting a productive sweepstakes…
If you’re an influencer or want to monetize your influence, you are always looking for arenas that I will call “influencer apps” for convenience to help you get hooked up to brands for collaborations. Fortunately, a number of influencer apps…
Now that social media has become a major part of many people’s lives, our marketing strategies need to pivot. Part of this social media strategy involves paid social media ads and boosted posts. However, there’s another method that helps market…
Have you ever looked back and try to grasp the true significance that social media plays in our daily lives? Have you ever thought of how social media as a catalyst for social change has more and more become a…
There are many resources on the web for finding people to follow on Twitter. Just do a search for any particular type of person you want to follow (student entrepreneurs? job seeker advice? etc.) and chances are you will find…
The following story of LinkedIn account ownership is a true one, and as with my other blog posts, I am hoping to get your feedback as to what the “right” answer to this question should be. Are You Using a…
LinkedIn, as you already know, is a social networking platform for professionals. It is no secret, then, that there is business to be found on LinkedIn for companies of many sizes and industries. If you are a small business owner,…
Social media changes a lot. Some functionality is here today gone tomorrow. Your LinkedIn account might face restrictions today but I might never. Below is an incident detailing one of those incidents that happened to me several years ago but…
I recently got asked this question about how to connect with Barack Obama on LinkedIn, and because I had a little trouble doing so myself, I thought I would let anyone know who wants to get connected with him on…
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