Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can make my life easier? After all, the work involved in influencer identification alone could require a tremendous amount of time, especially once…
Sometimes controversial, often misunderstood, the Quote Tweet is a phenomenal functionality that Twitter has that allows your tweet – specifically your ReTweet – to cut through the noise and add additional perspective that can help benefit both your followers and…
No matter what industry you are in, there’s little doubt that email marketing is still invaluable. This is true, despite the fact that many of us get a lot of emails every day. Besides, email programs increasingly distinguish between commercial…
Why is investing in the best email marketing tool for your company important? I always say that you need to meet the digital user where they are, and that is either in social, search, or email. Your choice of email…
These days, there’s little doubt that in marketing content is king. Both B2B and B2C brands have found over the years that people like to know about a product before they buy it. And in the information age, where people…
A lot of businesses, not knowing better, will take that video that they finally got recorded and simply upload it to YouTube together with a title and description. While on other social networks this is pretty much all you can…
A few years ago we first heard of the term micro influencer. Now, a nano – influencer is considered all the rage. Are nano influencers the future of influencer marketing? There’s no question that influencer marketing has been a gold…
Staying at the top of your game on social media can be difficult these days. Pay-to-play has become a major part of the social media scene, making it necessary to buy advertising. In addition, we must post organic content for…
