Neal Schaffer

Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
15 Killer Visual Marketing Strategies for 2023

15 Killer Visual Marketing Strategies for 2023

Marketing as a discipline has evolved extensively over the last 30 years. Before the Internet became universally accessible, most advertising opportunities involved traditional media like print publications, radio, and television. These options were relatively expensive, as advertisers had to buy…

80 Awesome TikTok Username Ideas to Go Viral

80 Awesome TikTok Username Ideas to Go Viral

Although a few social networks like Facebook and LinkedIn assume that you’ll use your actual name, many of the others encourage you to create an alias for yourself. For instance, YouTube and Instagram expect that you’ll use something Creative as…

11 Leading WordPress Maintenance Services to Consider

13 Best WordPress Maintenance Services for 2023

If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of a sudden, I realized that it was saving the…

13 Best AI Content Rewriter Tools

13 Best AI Content Rewriter Tools

Nowadays, it’s hard to imagine the content creation process without the use of various AI writing tools. Content marketing teams increasingly rely on AI software for blog post outlines, keyword research and optimization, removing grammatical errors, and making other improvements.…

What is LinkedIn and Why Should You Join?

What is LinkedIn and Why Should You Join?

As my children are now of the high school age, and they themselves are starting to create their own LinkedIn profiles, I continue to be surprised by the very few number of people that are on the platform. While I…

The Easiest Way How to Add Your Portfolio to LinkedIn

The Easiest Way How to Add Your Portfolio to LinkedIn

These days, the job market is becoming more competitive. While employers still post a lot of jobs, an increasing number of them are for low-wage jobs. Additionally, certain opportunities like work-from-home jobs are more difficult to get. Even for people…

When is the Best Time to Post on LinkedIn in 2023?

When is the Best Time to Post on LinkedIn in 2023?

If you’re a professional or represent a B2B brand, chances are LinkedIn is important to your job effectiveness. After all, LinkedIn is the place to see and be seen by businesspeople. Recruiters, job seekers, sales professionals, and marketers all need…

The Top 31 Business Blogging Statistics for 2023

The Top 31 Business Blogging Statistics for 2023

If you’re looking for the blogging statistics to help you improve your content marketing, you’ve come to the right place! Blogs are increasing in popularity with businesses because blogging is increasingly critical to marketing success and it gives your brand…

19 Famous TikTokers to Follow and Learn From

19 Famous TikTokers to Follow and Learn From

Whether you’re a TikTok newcomer or can’t live without the platform, you probably want to know who’s “TikTok famous.” After all, social media is a great place to share your talents without the challenges of traditional publishing or hiring. But…

The 16 TikTok Stats Your Business Needs to Know in 2023

The 16 TikTok Stats Your Business Needs to Know in 2023

There’s no question that TikTok is a major trend, especially with young people. In fact, more than with many other networks, TikTok is making big tech CEOs in Silicon Valley lose sleep. This relatively young and fast-growing social networking platform…

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15 Definitive Facebook Marketing Tips for 2023

Facebook advertising is very competitive, especially in the era of people staying home most of the day. Now, even with stores reopened and most pandemic-era restrictions being lifted, relationships and virtual advertising remain important. In particular, Facebook is a major…

The 6 Huge Benefits of Business Blogging

The 6 Huge Benefits of Business Blogging

Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could…

The 15 Best WordPress Blog Hosting Sites for 2022

The 15 Best WordPress Blog Hosting Sites for 2023

Although blogging is no longer the shiniest object in marketing, there’s little question that it’s still useful. In fact, as I’ve said in a prior article, blogging is far from dead. This is true even though “free” blog platforms like…

Why and How to Change Your LinkedIn URL

Why and How to Change Your LinkedIn URL

Unless you run a website, the chances are that you’re used to a URL, or Web address, being something you simply get by default. After all, in most situations only the website administrator can set them. All you can do…