Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
If you’re trying to figure out how to get more connections on LinkedIn, you’re not alone. Who to connect with on LinkedIn in order to build a network is a question I often get asked. Every time someone sends me…
Whether you are a startup about to start with email marketing for the first time, or an established company working out budget allocations, it’s important to understand email marketing cost. After all, it can be easy for us to pay…
I was recently asked what to call someone who helps multiple companies simultaneously as a marketing strategist and leader. When I replied, “You just described an answer to the question of What is a Fractional CMO,” they said they had…
Just before the coronavirus pandemic completely disrupted our lives, I had a chance to attend Podfest Expo in Orlando, Florida, which is considered the largest conference for independent podcasters in the world (note: Podcast Movement is probably the largest podcast…
These days, most medium to large brands do some amount of social media marketing. After all, social media is where many people hang out, socialize, and relax. People also turn to social media for product advice, which is one reason…
If you think effective blog management is just about writing whatever you think about and hitting the publish button, think again! If you want to be successful blogging for yourself or your business, you need to understand what goes into…
I have seen the ROI from influencer marketing, and by reading The Age of Influence you will too. Sometimes, however, seeing the stats is believing, and this is truly the case with influencer marketing statistics. Case studies is another area…
For years there has been speculation that blogging is dead. After all, it seems like there are fewer blogs out there than there once were. And many blogs have grown to the point that they’re really a whole website with…
Believe it or not, effective influencer management can make or break your influencer marketing. As marketers, we tend to be very people oriented. After all, it takes a lot of people skills to develop buyer personas and develop marketing material…
As a social media marketing speaker, author and professor, I often get asked at the many social media conferences I speak at what are the top social media books I recommend. The barrier of entry is so low for anyone…
