Neal Schaffer

Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
13 Cool TikTok Voice Generators

13 Cool TikTok Voice Generators

Have you seen those TikTok videos that feature voices that probably didn’t come from the content creator? They are probably using a TkTok voice generator, a handy tool that leverages AI that can make your shortform videos all the more…

15 Best Blogging Platforms to Consider in 2024

15 Best Blogging Platforms to Consider in 2024

Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your lead-generation…

20 Easiest Ways How to Go Viral on TikTok

20 Easiest Ways How to Go Viral on TikTok

You probably know this by now, but TikTok continues to be the hottest place to see and be seen among Generation Z. In fact, this platform has one of the youngest user bases among social media sites. One reason for…

15 Killer Visual Marketing Strategies for 2024

15 Killer Visual Marketing Strategies for 2024

Marketing as a discipline has evolved extensively over the last 30 years. Before the Internet became universally accessible, most advertising opportunities involved traditional media like print publications, radio, and television. These options were relatively expensive, as advertisers had to buy…

80 Awesome TikTok Username Ideas to Go Viral

80 Awesome TikTok Username Ideas to Go Viral

Although a few social networks like Facebook and LinkedIn assume that you’ll use your actual name, many of the others encourage you to create an alias for yourself. For instance, YouTube and Instagram expect that you’ll use something Creative as…

11 Leading WordPress Maintenance Services to Consider

13 Best WordPress Maintenance Services for 2024

If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of a sudden, I realized that it was saving the…

What is LinkedIn and Why Should You Join?

What is LinkedIn and Why Should You Join?

As my children are now of the high school age, and they themselves are starting to create their own LinkedIn profiles, I continue to be surprised by the very few number of people that are on the platform. While I…

The Easiest Way How to Add Your Portfolio to LinkedIn

The Easiest Way How to Add Your Portfolio to LinkedIn

These days, the job market is becoming more competitive. While employers still post a lot of jobs, an increasing number of them are for low-wage jobs. Additionally, certain opportunities like work-from-home jobs are more difficult to get. Even for people…

When is the Best Time to Post on LinkedIn in 2023?

When is the Best Time to Post on LinkedIn in 2024?

If you’re a professional or represent a B2B brand, chances are LinkedIn is important to your job effectiveness. After all, LinkedIn is the place to see and be seen by businesspeople. Recruiters, job seekers, sales professionals, and marketers all need…

The Top 31 Business Blogging Statistics for 2023

The Top 31 Business Blogging Statistics for 2024

If you’re looking for the blogging statistics to help you improve your content marketing, you’ve come to the right place! Blogs are increasing in popularity with businesses because blogging is increasingly critical to marketing success and it gives your brand…

19 Famous TikTokers to Follow and Learn From

19 Famous TikTokers to Follow and Learn From

Whether you’re a TikTok newcomer or can’t live without the platform, you probably want to know who’s “TikTok famous.” After all, social media is a great place to share your talents without the challenges of traditional publishing or hiring. But…

The 16 TikTok Stats Your Business Needs to Know in 2023

The 16 TikTok Stats Your Business Needs to Know in 2024

There’s no question that TikTok is a major trend, especially with young people. In fact, more than with many other networks, TikTok is making big tech CEOs in Silicon Valley lose sleep. This relatively young and fast-growing social networking platform…

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15 Definitive Facebook Marketing Tips for 2024

Facebook advertising is very competitive, especially in the era of people staying home most of the day. Now, even with stores reopened and most pandemic-era restrictions being lifted, relationships and virtual advertising remain important. In particular, Facebook is a major…