LinkedIn allows you to have a great degree of control over who can see what about you on LinkedIn. Especially in an era where there seems to be very little privacy, especially online, the focus on privacy you see with…
With influencer marketing becoming so important to the growth of brands, it’s natural that marketers want to find influencers more easily. After all, influencer discovery is one of the more difficult aspects of the business. Not only that, but you…
If you’re managing multiple social media platforms, you need one place to manage and gain visibility into the results of your actions and resulting engagements gained from each of your social profiles. The name for such a tool is commonly…
Once you see the benefits of video marketing for yourself, you’ll want to invest more in the medium. You see, once upon a time, video was an expensive medium. People with expensive equipment would have to record multiple takes of…
With social media marketing now in its second decade, marketers are always trying to see if there are better social media management tools out there. After all, with all the changes that go on in social media marketing, you would…
These days, influencer marketing is more than just a passing fad. Instead, it has become one of the most important aspects of consumer marketing. Consider the statistics. A whopping 92% of consumers find influencers more trustworthy than celebrities, and 33%…
If you check the Twitter accounts of many reporters, influencers, and business leaders, you’ll see that they have pinned a Tweet. Just like “pinning” a computer program to your task bar, when you pin a Tweet it means that the…
As nearly everyone in our industry knows, video marketing is hot. Really hot. In fact, video marketing has been slowly taking over multiple social networks due to its overwhelming popularity. Although at one time it was expensive to produce, nowadays,…
