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Looking for a Google SEO Checker? Here’s 15 to Check Out

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As website owners, one of our most important tasks is ensuring that we have adequate SEO. After all, SEO is how our site is found by people that are interested in our niche. In addition, getting a first-page placement at least some of the time drives traffic like nothing else. There’s only so far that advertising your site using PPC or even distributing content through social media can go. However, SEO is generally difficult because of changing algorithms and constant competition. Most websites need tools to navigate the world of SEO, specifically a Google SEO checker, or often referred to as a website SEO checker.

If you are already invested in one of the SEO tools that I have recommended in the past, you should have all that you need to perform any SEO audit or rank checking that your heart desires. If, on the other hand, you have not invested in an SEO tool, want to check out other SEO tools, or just prefer a simple and quick way to get some SEO information about a particular website, a Google SEO Checker can help.

What is a Google SEO Checker?

Simply put, a Google SEO checker is a free tool that gives you advice as to how to improve your SEO or check the SEO of another website. And because you can use these checkers to analyze sites you don’t own, they are valuable tools for competitive analysis. While most marketing tools help you do this, an SEO checker will give different insights than the typical marketing tech stack.

One thing about these tools is that, in most cases, the developers don’t charge to buy or use them. They are usually free because either they are using the tool for pre-sales to upsell you on a paid subscription or they are trying to sell you a related service (SEO agency, web hosting, etc.). In other words, it’s a form of content marketing. Some of these tools will give you a glimpse of what’s possible with their paid products, while others will simply encourage you to reach out for an SEO overhaul.

Google SEO Checker Tools from Google

Since Google is arguably the king of search in most countries, no discussion of SEO checkers is relevant without Google. Luckily, Google helps to defend its market leadership with free checker tools. Each of these is designed to help site owners perform well on search, and level the playing field between large and small sites.

1. Page Speed Insights

Page Speed Insights

One factor that heavily influences SEO performance is page speed. As the thinking goes, people are less likely to leave your page if it doesn’t load quickly. And, since bounce rates influence your overall SERP position, it’s critical to encourage visitors to stay for a while.

But how does Page Speed Insights perform? All you have to do is input your URL and choose between mobile and desktop results. They’ll tell you how fast the page loads, perform basic diagnostics and give you some advanced opportunities. These insights are delivered as red, yellow, or green based on how the metric performs in comparison to ideals and competitors. You’ll also get a global performance score.

2. Google Mobile-Friendly Test

Google Mobile-Friendly Test

One of the simpler Google SEO checkers, the mobile-friendly test tells you whether or not your site is mobile-friendly. It also tells you why or why not. For instance, they said that my site has design elements too close together and that the text is too small. I can improve this by making a mobile-friendly version of my site, or by correcting the problems in the main one.

Google SEO Checker Tools from Leading SEO Tools

Of course, Google is far from the only company interested in SEO. Everyone wants to perform well on Google, so many web companies have developed a Google SEO checker. While one of these might be enough to get started, using more than one tool can help gather additional information that the first one might have missed. This is especially true if you want to do a major overhaul or are trying to figure out why your site views are diminishing or not growing at the rate you’ve planned.

Further Reading: The 21 Best SEO Tools to Power Your Search Engine Marketing

3. SEMrush

SEMrush website seo checker

As most of you know, SEMRush is an all-in-one tool for search engine marketing. With their tool, you get a complete report on your search engine performance. You’ll also get some ideas on how to improve it, such as by adding backlinks, creating new content, and user experience hacks. However, you do need to give an email in order to unlock results, meaning this is a lead magnet.

For those of you not familiar with the power of SEMrush, check out my tutorial video below:

YouTube video

4. Ahrefs


Here’s a Google SEO checker that means business. Ahrefs offers this tool as part of their webmaster tools. According to Ahrefs, these tools are supposed to fix the problems with Google Search Console. What does it include? A link analysis, report on-site SEO health, list of keywords you rank for, and the amount of organic traffic. You’ll also get insight into internal linking opportunities. All it takes is for you to sign up for their webmaster tools, then give your domain address.

5. Ubersuggest


When you input your web address and create a free account, you’ll get a complete SEO audit report. The SEO analysis gives you a list of errors to fix if you want to rank higher. Then, you’ll get a priority list for fixes based on how much impact they’ll have, and how easy they are to implement. With the site speed analysis, you’ll see how well your site stacks up against the competition and how much any lag is affecting your rankings. Finally, there’s a backlink checker that shows what works, and what doesn’t.

Other SEO Check Tools to Consider

6. Small SEO Tools

Small SEO Tools website seo checker

Another completely free choice, Small SEO Tools does more than a basic SEO check. In fact, they analyze your code and site speed to see how well your website performs overall. Their report will give you an SEO score, an assessment of your social media ranking, keyword analysis, and even a website security assessment. This last item is especially valuable for people who don’t have a large tech stack or significant IT capabilities because you’ll find out things that would’ve been hard to learn otherwise.

7. SE Ranking

SE Ranking on-page seo audit

SE Ranking is more than just a mere Google SEO checker and offers a wide range of tools to help you simplify your SEO efforts. From what they claim to be 100% accurate keyword rank tracking to SEO / PPC competitive research to In-depth website auditing features to backlink checking & monitoring, SE Ranking is quickly becoming the all-in-one SEO tool that you can depend on for all of your SEO needs. In addition to the very clean user interface that SE Ranking, their other differentiator is their very flexible payment plans, which let you decide how often you would like to check search engine rankings. If you are an SEO pro you will probably want daily, but if it is not that important to you and weekly checking is sufficient, you can save some of your precious budget for other marketing activities.

8. SEObility


With this tool, they give you an SEO score as a percentage. Then, they break down what you’re doing right, and where you can improve. For my personal site, I got an 83%. You get the quality of your page structure, links, pages, and server (I need to work on the server). What makes this unique among Google SEO checker tools is that they tell you the quality of overall metadata. Finally, you’ll get overall page quality metrics. Get your homepage analyzed for nothing. Sign up for the rest of your site.

In the last section, I gave you the gest general checkers for Google SEO. However, those sites aren’t the best choice for everyone. In addition, sometimes you’ll want to consult more than one Google SEO checker. After all, while the basics are the same between checkers, more detailed metrics can vary from one app to the other. Here are the best of the rest if you can’t find what you are looking for in the previously mentioned tools.

9. SEO Site Checkup

SEO Site Checkup

With SEO Site Checkup, you get a free trial of their complete suite of tools. These include a Google SEO checker that gives you the strengths and weaknesses of your website. In addition, you get a sitemap generator, white-label reports, website monitoring, and a site speed checker. Each of these tools helps improve both your SEO performance and site health. And, because of the white label reports, it’s a decent choice for SEO agencies. Definitely not a tool for beginners, but SEO geeks will fall in love with the options they have.

10. Sitechecker


Sitechecker is another Google SEO checker where you sign up for a free trial. In return, they give you a complete SEO audit. Once you have the audit, Sitechecker monitors website changes for their SEO value. In other words, they help you stay on top of the curve. Then, track your rank changes and backlinks. Finally, they have a browser extension to help you find more opportunities for improvement.

11. SEO Review Tools

SEO Review Tools

If you want a Google SEO checker that’s completely free and not a lead magnet, check out SEO Review Tools, which runs on donations. This is a comprehensive tool that gives you a complete picture of your site’s competitiveness. Not only do you get basics like speed tests and ranking trackers, but you also get a slew of domain authority and webmaster tools I haven’t seen anywhere else. At least, not for free. So, if you are building your site on a shoestring budget and don’t like being sold to, check this one out.

12. The Hoth

The Hoth

If you want a rank checker and not much else, this Google SEO checker is great for it. Plugin your web address, and they will tell you the top-performing keywords for your website. In addition, you get the number of searches where you appeared for each keyword and whether you’re moving up or down in the rankings. The Hoth’s quick tool is a good way to find out what keywords you are doing the best one, without having to sift through a bunch of extra information. Then, you can use other tools to help improve your rankings where you need them most. For instance, if a keyword you’re targeting does poorly according to The Hoth’s tool, you can drill down on maximizing for it.

13. RankWatch


One thing that sets RankWatch apart is that it isn’t a lead magnet. Rather, you sign up for a free 14-day trial. For the trial, you can plug in your URL and get the usual SEO information. On top of it, you’ll a website speed test, social media metrics, website distribution, and an assessment of the technology behind any website. The last item, of course, is best for competitive analysis. Knowing what tech your competitor uses can make it easier to surpass their performance.

Further Reading: The 17 Google SEO Tools You Should Have Been Using Yesterday

14. A Tool Called Website SEO Checker

Website SEO Checker

Website SEO checker is another suite of free tools.  Their Google SEO checker lets you see both your on-page and off-page SEO attributes, such as backlinks, domain authority, and social. You also get SEO value for images, a keyword stuffing detector (stuffing hurts your SEO big time), and even Alexa rank. Especially for e-commerce and affiliate sites, the Alexa rank is a major metric for success. Overall, this tool has some metrics I haven’t seen in the other tools, which is great for many website types. An excellent choice for a “second opinion” if you subscribe to other checkers.

Further Reading: Can Google Detect AI Content? Here’s What We Know, and Why It’s Important

15. SEO Tester Online

SEO Tester Online website seo checker

With SEO Tester Online, you only need to type in your site’s URL. Then, they check your snippets, heading tags, and sitemap for SEO strength. Once analysis is completed, the site gives you free suggestions on how to improve your SEO. In addition, you’ll get insights on how to improve performance and optimize for social media. If you do a lot of social media marketing, this is a great one to check out.

Further Reading: The 15 Best Rank Tracker Tools to Rock Your SEO in 2024

Ready to Check Your Google SEO?

Considering the importance of SEO for all website owners, it isn’t surprising that there are lots of Google SEO checkers. And, even though Google isn’t the only search engine out there, it’s by far the most important. In addition, many of the SEO pointers that you’ll get from these checkers also apply to Bing and other search engines. At the end of the day, though, a better website in Google’s eyes is a better one overall. Try one of these tools today.

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Further Reading: The Definitive 30-Step Basic SEO Checklist for 2024

Hero Photo by Solen Feyissa on Unsplash

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Neal Schaffer
Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

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