Looking for social media contest ideas?
A Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. How many times have you seen businesses organizing a “RT to win” or a “Follow to win” contest? Running a contest in Twitter as part of your Twitter marketing can be really simple and clean and, without a doubt, Twitter is a great place for brands to organize contests as businesses could easily engage and chat with their followers. However, before you start organizing any social media contest, be sure to read their rules for social media contests and abide by their rules to keep your account safe. You also need to think up some great social media contest ideas.
One way to differentiate yourself with your competitors is to organize a different type of contest. Your ‘RT to Win’ and ‘Follow to Win’ contests may lose its edge if your audience is seeing the same type of contests over and over again from different brands on their Twitter feed. Below are examples of different contests ideas that could be worth trying out:
1. Fastest correct answer
This is one of the fastest Twitter contests you can organize and it is a powerful short-term contest. The key here is to build as much hype as you can before actually running it. It differs from other contests because most contests are built to build hype after it is launched. The duration of the contest can also be used to seriously gain attention away from your competitors as contestants need to be focused and timely towards you to win the contest.
A good example is when you are hosting an online show/webinar. You could entice listeners to stay tune to the end of your webinar by letting them know that you would be giving away a couple of freebies and they would only find out how at the end of the webinar.
After your webinar is nearly ending, ask a simple Q&A question, and then ask listeners to use your hashtag to participate. Questions could be general questions in your niche or simply questions related to your webinar.
Likeable Media did something similar for their Top Twitter accounts webinar. They gave away a copy of Dave Kerpens book and the question was related to social media.
2. Sweepstakes
Sweepstakes are one of the simplest contests that tend to work on every social network (and still works brilliantly with offline promotions). One way to take your sweepstakes to another level is to use a Twitter app.
What can the app do? Not only will it create a branded Twitter contest, it can help you run a contest while building a list of targeted users. Binkd has a free Twitter contest app that allows you to do just that. Before someone joins, they would have to insert their email address and tweet your contest. That helps you to build a list and increase your contest virality.
Using a Twitter app helps you work within a controlled environment and definitely helps you in terms of monitoring the contest.
3. Photo Contest
A photo contest is a great idea to showcase your customers’ creativity as well as gain more awareness on Twitter. You can simply ask users to tweet a photo of them holding your product, food and more.
It is also a much more personal experience and is a great way for your contestants to share it with other people. This increase in connections and connectivity help boost your contest and product visibility all at once.
Here is an example from a cosmetic company asking asking users to tweet them their morning routine photo.
Sunny Cosmetics is smart enough to give away coffee face scrub from their Etsy shop instead of iPads or iPhones to attract a relevant audience.
4. Caption Contests
If you’re looking for a fun contest, then a caption contest would fit you. These types of contest are simple yet fun to organize. You could simply write a blog post about the contest, include the photo and ask users to tweet a caption about the contest as well as including the hashtag so that you can track their entries.
Here is an example from The New Yorker:
5. Creative answer
Earlier this year, in conjunction with the 2012 London Olympics, InnocentDrinks launched a creative answer and win Twitter contest called “tweet for a seat”. Followers could win a pair of tickets to different Olympics events by simply tweeting to @InnocentDrinks who they would take to take to the Olympics and why.
6. Hashtag Social Media Contest Ideas
While most of your Twitter contests need a hashtag, here are some simple, straight forward yet powerful contests you can organize by using only hashtags.
a) Use the hashtag in tweets
Ask people to use your hashtag in their tweets and you’ll randomly pick a winner. This gets people to use your hashtag in ALL of their tweets as they want to increase their chances of winning. Trust me, they will be tweeting the entire day and the best thing is it doesn’t seem like it is a contest as they will include your hashtag on random, daily tweets.
b) Tweet hashtag + link.
This is a very smart idea. Recently @IdeaCellular launched a contest by asking their followers to dedicate their Honey Bunny Song to someone special and tell them why they are their honey bunny.
This got people to continuously share the contest and help increase the virality of the video.
With over 320,000 views on Youtube, I would say this was a successful social media contest.
Those are six simple Twitter contests that you can start organizing today. Running a contest on Twitter can be a little challenging because its simplicity tend to be a barrier in terms of running creative (and more complex) contests. I hope these examples had given you some good ideas. What about you? Have you had a Twitter contest that you would like to share ? Any other social media contest ideas?
Love to hear your story.
Hero photo by Persnickety Prints on Unsplash
Social Media Contest Ideas FAQs
There are a lot of good contest ideas depending on your goal, brand voice, or even your niche. The usual type of contest/giveaway you may see on social media is having your audience share a photo or submit a video and have them encourage their friends to like the post or leave some comments on it. The actual post will serve as their entry to win the prize. This type of contest is the best way to increase your audience engagement. And you’ll mostly see these contests on Instagram, Facebook, or Youtube.
To make a good social media contest, you need to ask yourself first, what do you what to achieve or see after the contest? With that thought in your mind, you’ll have a guideline on how you will run the contest. One of the most critical things though is making sure that the contest you will do won’t violate any Terms and Conditions of the social media platform you will be using.
Social media contests and giveaways are basically games and giveaways being held virtually — specifically through social media platforms. Hence all the activities or ways to win the contest are done virtually as well. Some of the social media contests examples are sharing a photo contest, submitting a video, refer a friend, etc.
Social media giveaways are done to help companies grow their brands, products, and visibility. Once their engagement and awareness increase, their sales increase as well. But in order to achieve these, you need to make sure that the social media giveaways you will be doing actually converts. You need to set your goals and carefully choose the type of contest or giveaway that is aligned with your marketing goals.
The best way to make a giveaway fun is to make it creative and engaging but still in line with your brand image. You can try simple contests that will give value to both your audience and your brand. Don’t focus too much on what you can gain from the contest, but rather the relationship that you can build with your followers.
Awesome post. Thanks for sharing. Will definitely try out the Twitter app, Binkd.
I’m a little skeptical about sweepstakes and hashtag tweets but only because of the randomness of selecting a winner. I’ve had a few negative tweets generated from fans who felt they should have been chosen.
Fastest winner is great but dies quickly once the winner has been chosen.
I think a great idea would be to integrate the fastest winner contest with hashtag contest. The fans keep tweeting the hashtag in order to get the question. The question is only asked after the hashtag has been tweeted a certain number of times. This way, there are lots of brand mentions.