Branding for YouTube: YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel

YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel

Branding for YouTube: YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel

I originally wrote this post several years, and since then YouTube has become a major channel for both communication and influence. Back in the day, the name of the game in becoming an influencer was restricted to blogging, but now we have seen the explosive growth of digital influence in YouTube, Instagram, TikTok, and even podcasting. Regardless of your intention in launching a channel, though, you need to begin by figuring out your branding for YouTube.

So I want to talk about YouTube as a Personal Branding tool.  As a supplement to your blog.  As a way to help you get found.  I want to talk about the 5 reasons why you should start your own YouTube Channel as part of your personal branding for YouTube.

Personal Branding in a Web 2.0 World is about proactively managing your online identity so that 1) you can be found, and 2) when you are found, you are being perceived in alignment with your brand.  The first step for professionals in social media has been to have a branded presence on LinkedIn, followed by Twitter and/or Facebook (although many people are not as cognizant about their personal brand on Facebook, they should be).

Over the last several months I have seen a lot of professionals rightfully start blogging.  Why you should start blogging is the subject for an earlier blog post of mine, but let me simplify by it saying that blogging can be a powerful personal branding tool in that you can share your expertise with the world on any subject you so desire.  If you have expertise, why not share it for the world to see?  You become a better Windmill Networker, and it becomes easier to find you with all of the content that you add to the Internet.

YouTube can serve as a powerful extension to your personal branding for the following five reasons:

You Can Share Your Expertise in a More Effective Format: Video

You have a lot of expertise to share with the world from your own unique experiences.  By showing off your expertise in a video format, you can be showing off your entire package, not just your writing skills.  Do people say that you present well in front of others or have a knack for speaking?  Is your profession naturally outward-facing?  If so, video may be a better personal branding platform for you when compared to the written world of a normal blog.

Get Found More Easily: YouTube is the 2nd Most Popular Search Engine After Google

Enough said.  If you want to be found on Google, why wouldn’t you want to be found on YouTube?

Take a look at these stats below to fully comprehend how massive and influential YouTube is!

YouTube is the 2nd Most Popular Search Engine After Google


It’s Easy: You Don’t Even Need Your Own Content to Start!

Record video.  Upload to YouTube via your iPhone.  DONE!  You have just created your first YouTube video!  Easier way to start?  Just favorite another video that aligns with your brand and it will show it up in your channel.  You can see how this works by visiting my Neal Schaffer YouTube Channel…notice the “Uploads” and “Favorites” on the right.

If you don’t believe how easy it is to publish on YouTube, check out this video below!

Helps Further Differentiate Your Personal Branding…Especially if You are in Transition

VisualCV was the first platform for jobseekers to introduce the power of video to us all.  So using video as part of your job search strategy, while not being new, is still considered cutting-edge for a lot of professionals.  Taking this one step further by creating compelling videos on a YouTube channel can only help further differentiate yourself from the crowd…and the people that are competing for the same job that you are!

People Love to Watch and Share Videos!

If there’s one reason why YouTube became as big as it is now, it is because people love to watch and share videos!  Don’t you want this power to work in favor of your personal brand?

I plan to blog more on this in the future, but was I successful in selling you on creating your own Channel?  Any other personal branding for YouTube reasons that I missed?  Let us know your thoughts!

Rachit Tank

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Neal Schaffer
Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
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  1. Thanks Kathy ;-)

  2. Thanks Kathy ;-)

  3. Great post Neal and right on!

  4. Thanks for the comment. Yes, YouTube, like Facebook, is easy to use for personal entertainment. But there is a lot of un-boring videos that you could create should you want to do so as part of your personal brand. Just doing a YouTube search will give you some ideas as to the great content that exists out there…

  5. I'm on youtube. 'Alconcalcia' – for comedy (Dave's rubbish interviews + the world's most wooden stand up) and my children (the snowman video appeared on national tv). Not work stuff though, that would be way too boring.

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