15 Powerful WordPress Ecommerce Themes to Build Your Store

15 Powerful WordPress Ecommerce Themes to Build Your Next Online Store With

Looking to build your online store on WordPress? One of the WordPress ecommerce themes that I will detail below is exactly what you need to get the job done.

Premade WordPress eCommerce themes are the best way to quickly create a functional ready-for-shopping website on WordPress. Most of these themes come with a drag-and-drop builder, allowing you to modify the user interface that will best attract your target audience. These themes also allow you to create custom menus with plenty of customization options.

In this article, I’ll go through some of the popular themes on the market. Each one of them has been well-accepted among users and have lots of positive customer reviews. In other words, you don’t have to fret about whether your site will be well-designed and adequately optimized, as I made sure each one of the entries is a suitable eCommerce solution.

What’s the Difference Between WordPress Themes and WordPress eCommerce Themes

Although WordPress themes and WordPress eCommerce themes are used to design a website, they are significantly different in terms of functionality. The main thing that separates the two is that eCommerce themes are more suitable for online businesses. You can gain a lot of value from them, whether you’re a service provider or an online store. 

Unlike their counterpart, eCommerce themes are purposefully designed for WordPress eCommerce plugins, which would make your online selling a breeze. On the other hand, sites with the usual themes can work perfectly without this feature (although custom widgets can help increase their functionality).

It’s also worth mentioning that the usual templates are more of multipurpose themes. On the flip side, eCommerce templates focus more on minimalist design and allocate extra space for product images. They might also have a wide range of features specifically made for online selling.

15 Powerful WordPress eCommerce Themes

In this article, I want to share some eCommerce templates you should consider using for your webshop. 

Astra

Astra

Astra is a popular premium theme that only requires about 50KB of resources (for reference, most other templates need about 300KB). It’s also based on vanilla JavaScript, significantly boosting its loading speed. You can utilize Astra for multilingual sites, or you can transfer it to your programming language.

Another major perk of this beautiful theme is that it works like a charm with popular page builders such as Divi or Beaver Builder. The theme has excellent search functionality and allows seamless integrations. There’s also a drag-and-drop page builder, which you can utilize to switch positions of different website elements. I love this feature as it gives you that much more flexibility.

Due to its customizable features, the lightweight theme can be utilized for just about any industry and vertical. There are numerous layout options you can take advantage of, and you can also change colors and fonts. With these nifty functions, you can create all sorts of online shops, from a jewelry store to a yoga store, an orchid store, or a beauty cosmetics store. 

Flatsome

Flatsome

This responsive theme is tailor-made for deep WooCommerce integration, although you can use it for other platforms just as well. Whether you’re a large agency or a freelancer, Flatsome can be an excellent choice for all online stores. With its responsive design, you can attract potential customers worldwide and convert them at a high clip. 

The thing I found most interesting about this premium is its drag-and-drop builder. You have a mega menu at your disposal, with plenty of customization options. There are plenty of features that allow you to modify your grids, banners, sliders, text, and colors. Users have 5 layout elements, 30 content elements, and 9 shop elements that allow them to create a perfect theme for their business. 

Its drag-and-drop page builder utilizes shortcode, which simplifies all programming tasks; it will take a few days to have a perfect platform for your customers. Lastly, you can preview changes on the go, so you can make modifications on the fly. 

Divi

Divi

If you choose to go with Divi, you’ll have two beautiful storefront home pages to choose from. The sidebar layouts were purposefully made for Divi and WooCommerce platforms. The multipurpose theme is ideal for users who know little about programming, as you can create a modern design without writing a single line of code.

Furthermore, Divi allows you out-of-box selling with its premade WooCommerce checkout pages and shopping carts. The child theme also offers a grid layout for all your products, search functionality, and sorts for a smoother user experience. I also appreciate other key features, such as showcasing hot products or enticing users with time-limited sales. 

OceanWP

OceanWP

The thing I love about OceanWP is that it comes with a plethora of customizable themes for different industries. You can use it for all sorts of online stores, from ice cream websites to earphones and sushi joints. That way, you can easily target audiences without having to mess around with complex design and programming.

The best thing yet is that this eCommerce WordPress theme is completely free (although you pay for extensions). There are lots of custom menus and features you can mess around with, and you can even disable unnecessary ones. OceanWP automatically adapts to any screen size, allowing for mobile-optimized sites.

As for other native features, I also need to mention floating, interactive shopping carts, quick view (allows potential customers to check products without clicking on a page), and WooCommerce integration.

Further Reading: 17 Best Ecommerce CMS Platforms to Build Your Online Store

Shopkeeper

Shopkeeper

Similar to OceanWP, Shopkeeper allows you to jump straight into different categories and choose from a selection of pre-built templates. You can sort through various blog templates based on the number of units sold and other stats. 

Shopkeeper comes with excellent options for products, allowing you to showcase store items in traditional, grouped, affiliate, and variable views (sorting by sizes and color options). There are also options to create virtual tours or for users to download products.

With its customizable themes, you can modify every eCommerce page on the site, from carts to checkouts, account pages, and order tracking. Although you can choose between numerous pre-made templates, there’s also a drag-and-drop builder that allows you to modify each page individually. 

Botiga

Botiga

Although Botiga doesn’t have as many pre-built page templates as some other entries on the list, it still has a nice selection to get you going. When selecting your premium theme, you can also access a wide variety of advanced features. For example, you can modify your product cards, access the header and footer builder, choose cart styles, and create a product catalog. 

Despite its beautiful design, Botiga is, first and foremost, a responsive theme that focuses on fast loading times. All eCommerce websites built with this platform have excellent performance, boosting your SEO performance. There are also deep integrations with other tools and popular page builders like Elemenentor and Gutenberg. 

Neve

Neve

Neve comes with a visual builder that allows you to tweak various site elements and create a more responsive design. This multipurpose theme is an excellent choice for users who want to boost their online presence. With a 28KB file size and less than a second loading speed, your online shops will get a major boost in Google. 

Users have access to unlimited colors, various backgrounds, and fonts. Its themes have a modern layout design, but if you feel that you benefit from small tweaks, you can always alter element and product layouts for better conversions. I especially liked its Elementor Booster module that comes with numerous widgets such as progress circle, review box, flip card, and other must-have features. 

Like other premium themes on the list, Neve gets regular updates. 

Storefront

Storefront

Storefront is a perfect choice for all online stores regardless of their industry or vertical. You can utilize this visual builder for electronics, food, furniture, and any other niche under the sun. This multi-purpose theme allows you to customize the entire shopping journey, from the first contact with a site to eventual conversion.

As one of the more popular page builders, Storefront is often chosen for its advanced features and clean design. You can utilize it to create product categories, and you can also add product filters for faster browsing. This makes it perfect for stores with a large selection of digital products. 

Further Reading: 13 Free eCommerce Platforms to Launch Your Store on in 2024

GeneratePress

GeneratePress

The first thing I’ve noticed with GeneratePress is that you can get lots of value without spending a dime. The potential customers get solid eCommerce functionality free of charge, albeit they might struggle with limited functionality. On the other hand, the paid plan gives you extra controls, pre-build page templates, and other perks.

With its block editor styles, you can create a stunning design for your online store. This key feature allows you to create separate blocks for each element and spread them around in whichever way you see fit. Given that this theme has an extended license, not only do you get all critical eCommerce-related features and access to image galleries, but you also get lifetime updates and lifetime support. 

Shoptimizer

Shoptimizer

The creators invested quite some time in creating this awesome theme. Its creators focused on speed and performance, ensuring that the users get the best experience possible when browsing the sites. The theme automatically minifies CSS files, which significantly boosts loading speed.

Businesses can remove sidebars, header, and footer on the checkout page to ensure easier data collection. You can also add a “Call Back” page, thus improving communication between companies and leads. Lastly, the theme allows you to add extra information to the product pages. 

All in all, it’s a solid choice for any business that wants to sell quickly and achieve high conversions. 

Hestia

Hestia

Users can easily integrate Hestia with Gutenberg but also various visual builders like Beaver Builder, Divi Builder, Elementor, and Brizy. You can choose between two modern design types suitable for any business. 

Besides the fact that Hestia allows you to fully customize your homepage according to your design preferences, it also allows you to mess around with headers and footers. The builder is also great for multilingual sites, allowing you to translate pages with free and premium plugins. 

Due to its clean layout and fast speed, Hestia offers exceptional performance. The code is optimized for search engines, helping your marketing team achieve much better results. There are also prebuilt demo templates that show you what your future store will look like. 

Porto

Porto

Recently, Porto has played around with artificial intelligence to boost its key features even further. The company offers an SEO plugin that can generate product reviews within seconds. That way, you can build your online store from top to bottom without even relying on content writers. All in all, Porto is an excellent solution for smaller businesses, especially those with limited budgets. 

Users can choose between 138 pre-made templates filtered for different industries and uses. Porto comes with plenty of features and options and can be utilized with WP Bakery and Elementor. Speaking of tools, you can utilize speed optimizer, post type builder, and other accessibility features. 

Further Reading: 13 Ways to Use AI in Ecommerce in 2024 (with Tools Recommendations)

Woostify

Woostify

This lightweight theme is perfect for small businesses that want to save money. Besides the fact it’s free, Woostify supports numerous multi-vendor plugins, has a stunning design, and a catalog mode. You can utilize this flexible theme with all major payment gateways and create comprehensive product listings for your customers. 

Even the regular license (which is completely free) can do wonders for your business. However, if you want to access ready themes, you should go with one of the paid plans. With fast load times and a seamless website creation process, Woostify is a fantastic choice for beginners who know little about coding or SEO. 

Further Reading: How To Build An Ecommerce Website: A Step-by-Step Guide

TheGem

TheGem

This builder is a perfect choice for eCommerce businesses that primarily utilize the WooCommerce platform.  Similar to many themes on the list, TheGem has a drag-and-drop function that makes site creation a breeze. The things I especially liked were its product filters and other related features; website visitors can highlight the most popular products and utilize advanced product filtering for faster search.  

You can choose between 150+ pre-built demo layouts that you can customize for your particular industry and audience base. There’s also an option to modify the current design and turn it into a more elegant layout. Given the 8 navigation settings in 20 styles, you can find the right solution for your business. 

Savoy

Savoy

The best thing about Savoy is its minimal design. Not only does this reduce design costs, but it also increases loading speed and makes website creation easy for beginners. Besides its beautiful theme, the modern design is well-suited for all types of devices, from mobile phones to desktops.

The theme offers lots of fantastic features such as a product quick view, instant search suggestions, a product category menu, and product page styles. Savoy supports WP Bakery and Elementor, and numerous other plugins. 

Further Reading: 15 Important Ecommerce Tools You Need to Know in 2024

Conclusion

If you’re looking for premade templates for your online store, I suggest you start with my entries. Each one of them is thoroughly vetted and gets constant updates. In fact, many of them are free, so you can save some money along the way. 

My suggestion is to focus on premade themes suitable for your industry. You should also check integrations and plugins to get just the right features for your site. 

Hero Photo by Justin Morgan on Unsplash

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Neal Schaffer
Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

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