Why does every business need an Instagram marketing strategy today? Not only is Instagram is a social media network that marketers can’t afford to overlook anymore, being the second largest social network with over 1 billion users, the time has come to make it an integral part of every business’s marketing strategy, even B2B companies…
All of Our Blog Posts about Instagram Marketing in One Place!
Instagram is the 2nd largest social network, and while it seems like a mere photo uploading site, it can be an incredibly powerful location to have a marketing presence on.
If you're looking for a place to start learning how to use Instagram, check out these popular posts on Instagram marketing:
- What types of photos get the most likes on Instagram?
- The 4 benefits of advertising on Instagram
- A guide to 20 apps to create the best Instagram graphics
- Examples of brands using Instagram Stories creatively
- The 8 advantages of using Instagram for business
- A comparison of Instagram vs. Pinterest for ecommerce
- 10 design tools to help you create content for Instagram
- How to create a visual voice for Instagram
- The Instagram mistakes you want to avoid!
- How to drive website traffic from Instagram
Keep scrolling for more posts, with our most recent ones being at the top.
The Definitive Guide to Instagram Affiliate Marketing
One of the ways in which influencers from all industries are trying to monetize their social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, Instagram affiliate marketing is one of the top ways in which influencers can monetize their social media followings – 1…
How to Get Verified on Instagram – The Latest Advice and Analysis
Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Social Media Verification Currently, most prominent celebrities, politicians and athletes from all over the world are active on Instagram and make…
How to Make Money on Instagram? Here’s 9 Different Ideas to Chew On
We live in a world of technology, where social media has become a basic part of human life, and with the latest gadgets and devices, one can easily access the web at little or no cost wherever we are in the world. In the 20th century, people didn’t have the sort of exposure to the…
7 Instagram Mistakes That Kill Your Online Business
With more than 1 billion active Instagram users, it becomes tough to grow your online business without having a presence on this social platform. As of 2017, 71% of American brands are already on Instagram. In 2019, this percentage likely exceeds 80-85%, bearing in mind the yearly growth rate of nearly 50%. With so many…
How to Create Your Own Instagram Followers Policy to Increase Your Community and Gain More Engagement – Podcast Ep. 131
Instagram. It’s not only the 2nd largest social network, it’s also seen a huge growth in influencer marketing spend on Instagrammers who yield great influence. No wonder why a huge industry has been formed feeding those who seek “influence” through purchasing fake followers and engagement. This partially explains the large number of people who only…
Social Media in the Middle East: Instagram is Now Your Small Business Website
I had an amazing few days in the Middle East on business speaking on social media in Bahrain and investigating the usage of social media in the Middle East. Where ever I go in the world I am always fascinated by the way in which social media is utilized sometimes quite differently by different cultures….
Gain Unprecedented Visibility into Your Instagram Marketing Efforts with Combin
Instagram can be a frustrating social network for marketers to manage. Originally created for use solely on smartphones, Instagram has slowly allowed brands more access to the social network from the convenience of a computer should you use a general social media dashboard tool that supports posting to Instagram – I recommend AgoraPulse for this…
Ten E-Commerce Brands Using Instagram Stories Effectively
Ever since Instagram copied (ahem, was inspired by) Snapchat’s Story format almost two years ago, the platform has been constantly innovating to introduce new features and make it more engaging for fans, influencers, and brands alike. In light of this, you’re properly wondering: Are brands using Instagram Stories effectively already? The reviews are in: everyone…
Will Instagram Be The Number One Platform From a Visual Content Perspective?
I have this curiosity to look for every top social network app on iOS and see where they categorize themselves in the App Store. I’ve heard the idea that Facebook is not a social network but it’s a “media company”, but not the traditional media company, according to Mark Zuckerberg in an article from the…
How to Create Content for Instagram: Ten Design Tools Social Media Marketers Should Use
When it comes to visual content, Instagram is one of the best places to go if you want to see stunning examples of great visuals. In fact, Instagram is a social media channel that is focused on photos and videos. It’s a great place for a marketer to convey a message to a specific audience…
Five of the Best Instagram Stories Ads Examples and What We Can Learn from Them
When Instagram Stories was launched, a new door was opened for marketers everywhere. And, it seems the idea has caught on since more and more brands are using it with great results. With this article, I will pinpoint why daily publishing on Instagram stories is a good choice, why they’re different from other strategies and I…
The Top 3 Most Important Elements For An Instagram Ad
With 15 million business profiles on Instagram (up from 8 million in March 2017) we can say that the social network owned by Facebook is one of the biggest mobile go-to places for everyone who wants to build an online image of a business. But there is more to it! As marketers, we are also…
4 Benefits to Advertising on Instagram
There was a time when business owners relied solely on referral marketing. The “Word of Mouth” strategy was perfect for businesses operating in small communities where every customer could spread the word and attract other customers from the same town or city. Things changed during the 20th century when radio and television gave people access…
How to Spy On Your Competitors on Instagram In 4 Steps
Competition is the key. And Instagram competition is no different. Even if you think you’re the only player in the game, somewhere, someone is doing the same thing as you do. So never underestimate the needs of the people, they are basically the same in every corner of the world. So if you’re the only…
How to Use Instagram Stories to Propel Your Brand
Substantial Instagram algorithm changes are here! These changes mean big things for all Instagram marketers. Effective content creators in the future will drive engagement through thematic posts and stories – Instagram Stories. This feature allows Instagram content creators to put a narrative to a series of pictures. Stories also allows creators to add filters and…
How To Growth Hack Your Instagram Game With These Trends
When it comes to social media, trends change really quick. Marketers should adapt to these changes if they want to stand out in the crowd when promoting the companies and the products they work for. As Neil Patel says in his step by step guide on how to do social media marketing: Social media is…
Instaplus Review: Instagram Followers and Engagement Management Tool
Every social media marketer knows that Instagram is the 2nd largest social network and requires our attention, regardless of what industry our business operates in. Instagram is also a social network that is extremely engaging and, similar to Twitter, can provide the smart marketer with organic growth opportunities should they invest the time into building…
Is It Really Possible to Defeat the Instagram Algorithm? Yes. Here’s How.
You must expect social media platforms to change as they expand and respond to new technologies. The new Instagram algorithm changes are just following in the footsteps of other successful platforms, including those of its parent company Facebook. You can also look to the recent past with updates to Instagram business profile analytics to see…
How to Use the Instagram Multiple Photos Feature in a Creative Way
Now you can add multiple photos and videos with one single post on Instagram. Instagram enables it’s users to post up to 10 photos and videos using their newest feature – multiple album post. Their announced this news with a blog post where they said: When uploading to your feed, you’ll see a new icon to…
Best Practices in Using Instagram Hashtags
Outside of the content itself, Instagram hashtags that you use to quantify your Instagram posts are the most important SEO tactic on the platform. However, it is no longer good strategy to fill up your caption with every hashtag you can think of. Instagram is streamlining its search indexing in the same way as its…
How to Find Inspiration for Your Instagram Strategy
I hear lots of people say, “I don’t know what to publish on Instagram” and they’re frustrated. I believe there are 3 kinds of social media marketers who know what to post on Instagram. 1st is the creative one. Think about a great photo that you just saw on a brand’s page. There is something…
How to Start a Business on Instagram From Your Phone
Story after story of poor college kid completely changing his or her life using Instagram and a smart phone hit the media in 2016. Some of the most interesting cases even became mainstream news – stories like MyLifeAsEva make the process seem easy. This begs the question: Why isn’t everyone a social media millionaire? Let’s take a…
4 Metrics to Measure Your Instagram Marketing Success
Think about this, there are more than 1 billion active users on Instagram and more than 500,000 businesses already engaging with them. What would Instagram success look like if you were able to engage with only a fraction of these users? So if you are not on Instagram, you should make an account right now!…
How to Use Instagram Live Video for Business
Seemingly taking the most popular aspects of Periscope and Snapchat, the new Instagram Live Video feature combines anonymity with the ability to quickly share moments while in the moment. As the fastest growing social media network for certain demographics, Instagram faced criticism that it was not capitalizing on its relationship with 500 million active monthly…
Edit Instagram Photos Like a Professional Using These 4 Apps!
If you want to take advantage of a photo-centric social network like Instagram, you need to learn to edit Instagram photos like a professional. And if you don’t realize how HUGE Instagram is, here are some numbers for you to consider (source): Instagram has more than 1 billion active monthly users Over 60% of the…
3 Skills a Marketer Should Have to Master Instagram
Mastering Instagram today is not such a hard thing. You have plenty of educational resources and other third party apps that can help you do whatever you want. I believe that almost everyone can start an Instagram account for a business and do the job very well. More of that, even Instagram is giving resources…
How Do You Know What to Post On Instagram?
What to post on Instagram? Many marketers are doing 2 strategies when creating their social media strategy on Instagram. First, they are reading hundred of articles and ebooks about what big brands are doing. The funny thing about these articles is that they are almost all on the same brands, such as General Electric, Red…
5 Things the Most Liked Instagram Photos Include
Want to promote your Instagram more? Are you struggling to get more Likes for your Instagram photos? Have you ever thought about what the most liked Instagram photos have in common? Believe it or not, the only way to become more popular on an image sharing site like Instagram is – better images! Regardless of your…
The 10 Definitive Instagram Statistics You Should Know – and Why
Influencer marketing is at an all time high according to Google Trends, and Instagram continues to arguably perform as one of the leading platforms for these marketers. Find your visual voice on Instagram by taking in the 10 most important Instagram statistics and takeaways and turning them to your advantage. 1. The Most Important of the Instagram…
How to Create the Best Images for Instagram
The Facebook-owned Instagram has actually far surpassed its parent platform in terms of certain audiences and certain marketing techniques, image marketing chief among them. Although you may apply some general tactics of social media marketing couth to the Instagram platform, its unique mix of demographics and features requires techniques specific to it as well. The creation…
How to Generate Website Traffic from Instagram to Your Website
According to the Instagram Intelligence Report, Facebook isn’t doing such a good job of reaching prospective customers for you. The results show that you can’t just post on Facebook, you have to rely heavily on promoting and boosting your posts. That’s why more businesses are looking at how to get more Instagram traffic to their…
7 Steps To Creating A Stunning Visual Voice On Instagram
As a social media keynote speaker I do a lot of public speaking on social media, and one of the most common messages that I give is that every company needs a visual voice. This is especially true on purely visual social networks such as Instagram. We understand what voice means. When your mom calls…
Why You Should Create Infographic Designs For Instagram To Reach Out To Millennials
Not too long ago Instagram released an update that allows users to move away from the square-framed restrictions of the platform, and post portrait and landscape images. It may be a seemingly small step for the image sharing tool, but it opens the door to a wide range of potential image types. For any company…
How to Refine Your Visual Voice and Engage on Instagram – Podcast Ep. 116
As you may remember, I’ve been in Japan these last few weeks, and I’ve been thinking a lot about the power of mobile. This week I want to talk about the social network that you can only engage in from mobile: Instagram. It’s important for businesses to find their visual voice and be original…
Looking for an Instagram Scheduler? Check Out Onlypult
This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. It’s often hard for social media managers to effectively manage Instagram accounts because that requires a person to have a mobile device available at all times. Even if a mobile device is nearby, it can be quite hard to…
20 Instagram Apps to Create Perfect Business Instagram Graphics
Are you using Instagram graphics to help market your business? Would you like to create branded images that boost awareness around your company? Creating the perfect Instagram graphics doesn’t mean you have to be a graphic designer or photographer, especially when you have the right tools. But with an abundance of Instagram apps at your…
5 Key Instagram Marketing Takeaways from New Data
With 200 million monthly active users, 60 million photos posted each day, and 1.6 billion likes per day, the question is not whether or not your company should be on Instagram but rather how you can leverage that engagement to increase your own brand awareness through Instagram marketing. More than 86% of the Interbrand 2013 Top 100…
How to Get Your Real Estate Business Started on Instagram
With over two hundred million active monthly users, Instagram has claimed its spot at the top of the social media pile. With an impressive twenty-three percent increase in active users over a six month period, it’s easy to see why the real estate industry is taking notice. Although Facebook is still the most popular social network,…
How B2B Businesses Can Use Instagram
I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. They don’t necessarily have tangible products to sell which can be displayed on Instagram. They don’t think they have much visual content to share so they have instead focused on blogging…
How To Use Instagram to Improve Your Marketing
Many people think of Instagram as a silo – its own platform, unrelated to everything else you do. But there are many Instagram features and tools that you can take advantage of to improve your whole marketing strategy. If you’re only using Instagram to share photos on Instagram, you’re missing out on many more opportunities…
5 Ways To Be More Productive on Instagram
You’ve heard the news: people who are in the 18 to 24 age range spend more of their time engaging on Instagram. But is there really a business case for this visual social platform? They think so. Recently, they released a video to showcase larger brands using the platform. Instagram for Business from Instagram on Vimeo. How can you…
6 Tips on How to Get More Followers on Instagram Quickly
Chances are you’ve heard the hype about Instagram, understand the benefits of Instagram, and may have even started an Instagram account for your business. And if you’re doing well, you’re regularly posting. But you may be struggling to find your audience. Just like any new account on any social media site, it can take a…
What NOT To Do On Instagram
In all of my posts about Instagram, I spend a lot of time explaining what you should do to see success. Whether it’s Instagram best practices or tips and shortcuts, there are a lot of ways to use Instagram effectively. However, there are a lot of things you might be doing which will actually hinder…
Instagram Best Practices
Instagram is one of the biggest social media platforms today. As visual marketing becomes more important and as Instagram adds more features, they are quickly dominating the social media space. But along with popularity comes abuse from users not familiar with common practices. To ensure that you are up to speed and ready to use…
How to Define Your Style on Instagram
As with anything in marketing and branding, we need to have a “style” that defines our brand. Whether it’s color, font, or other characteristics, your brand has a style of its own. If you’re going to use Instagram for marketing, it’s important that you convey this style through your Instagram posts. Fortunately, Instagram makes it…
The 8 Advantages of Using Instagram for Business
I know what you’re thinking already. Another social media site I want you to look into. Between Facebook, Twitter, LinkedIn, Google+, Pinterest, your blog and all the other sites out there, how are you supposed to incorporate Instagram into your social media strategy? And, more importantly, why should you bother? You’re doing just fine without…
Three Ways the Hospitality Industry is Using Instagram
With a $1 billion acquisition by Facebook and over 80 million users as of last August, Instagram has officially become a platform to watch. Destinations, hotels and restaurants would be amiss to undermine the potency of having a presence on this channel, and optimizing it through a promotion or some sort of initiative to maximize…