You might know how to retarget your customer on Facebook, but do you understand the best practices for Instagram retargeting? Among the top frustrations for online marketers is losing potential customers amidst the purchase funnel. The internet is undoubtedly a distracting place, and potential customers visiting your site may leave items in their carts. This…
All of Our Blog Posts about Instagram Marketing in One Place!
Instagram is the 2nd largest social network, and while it seems like a mere photo uploading site, it can be an incredibly powerful location to have a marketing presence on.
If you're looking for a place to start learning how to use Instagram, check out these popular posts on Instagram marketing:
- What types of photos get the most likes on Instagram?
- The 4 benefits of advertising on Instagram
- A guide to 20 apps to create the best Instagram graphics
- Examples of brands using Instagram Stories creatively
- The 8 advantages of using Instagram for business
- A comparison of Instagram vs. Pinterest for ecommerce
- 10 design tools to help you create content for Instagram
- How to create a visual voice for Instagram
- The Instagram mistakes you want to avoid!
- How to drive website traffic from Instagram
Keep scrolling for more posts, with our most recent ones being at the top.
Top 15 Instagram Tools for Marketing
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand what is and isn’t working. Note that if you are looking for Instagram tools to…
11 Tips on How to Get More Likes on Instagram Posts without Buying Them
Believe it or not, Instagram is one of the most effective marketing tools these days. According to Instagram statistics, one billion people are active on the platform, 90% of them follow at least one business, and Instagram has the best interaction rates. With over 25 million businesses on the platform, the popularity of Instagram is…
Tips and Tricks to Build a Seamless Instagram Content Strategy
Instagram is a popular marketing tool for businesses, especially due to its high engagement rates. But it can also be a confusing social media platform. I’m sure you know some accounts who get a lot of engagement regardless of what they post. And other accounts seem to go nowhere. The reality is, if you want…
10 Tips on How to Grow Instagram Followers Today
Having an Instagram account doesn’t automatically mean that you’re going to get hundreds of thousands of followers, regardless of what the Instagram statistics say. It is not easy to grow Instagram followers. In fact, growth is going to be slow. But don’t be stressed yet. With these tips to grow Instagram followers, you will be…
New Data Helps You Measure Your Instagram Influence – and Hints at How to Become an Instagram Influencer
This how to become an Instagram influencer post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. The growth of influencer marketing is driving more and more people to want to learn how to become an Instagram influencer….
7 Powerful Instagram Marketing Tips
With Instagram having 1 billion users, 500 million of them monthly active users, you should actively engage on the platform and take advantage of any Instagram marketing tips you read. Instagram is the channel to be. From Millennials to Gen Xers and Gen Yers everybody seems to be on Instagram. Among active users, a good…
The 27 Definitive Instagram Statistics for 2020 You Should Know – and Why
There are tons of blog posts out there about Instagram statistics for 2020. I don’t intend to add to the noise, but I think that there is some data that is important for every marketer to understand so that they maximize their Instagram marketing. These are the Instagram statistics that I bring up in my…
6 Customer Experience Mistakes Brands Make on Instagram (and Their Solutions)
No matter what your business niche is, it’s a great idea to use Instagram for business. With more than a billion Instagram users, 90% of whom follow at least one business, the second largest social network is a place to be and to avoid Instagram mistakes at all costs. Any proof needed? Over 25 million…
How to Use Fan-Made Instagram User Generated Content as Social Proof for Your Company
How can Instagram user generated content be leveraged in an effective way? And why is it important today? The growing number of sponsored posts and paid ads has sparked the social media authenticity crisis. Although 83% of Instagrammers discover new products and services on the platform, modern customers don’t trust brands and they seek out…
5 Ways How to Use Instagram Stories Features that Drive Ecommerce Sales
It’s no secret that there are many advantages of using Instagram for business. Today, brands of all sizes and niches use Instagram marketing to build brand awareness, reach their target audiences, promote their products or services, and start selling in-app. With 25 million businesses and 2 million advertisers on Instagram, it can be daunting for…
When is the Best Time to Post on Instagram for the Maximum Engagement?
We all know that social media algorithms favor recent content and will see how people engage with your content after you publish it. If a lot of people engage with your content you will tend to get more impressions, and if your content is greeted by the sound of crickets. Therefore, timing is one aspect…
Eleven Instagram Post Ideas for Every Holiday Season
The festive season is just around the corner: People are waiting for hot ginger coffee, seasonal movies, and ugly Christmas sweaters. This period is also perfect for gift-giving, so people spend big bucks during the holiday season, according to Much Needed: 46% of all holiday shopping occurs online, Gen Xers spend an average of $782…
Top 11 Tips on How to Optimize Your Instagram Captions to Boost Engagement
The secret to thriving on social media is creating relevant, engaging, and useful content for your target audience. When it comes to a visual social network like Instagram, if your Instagram posts aren’t attracting as many prospects or likes as you’d wish, it doesn’t mean that the quality of your photos or videos is poor….
The Pros and Cons of Instagram Marketing for Small Businesses
Over the last few years, Instagram has become the fastest-growing social media platform with the most engaged audience. It’s no wonder that the world’s most reputable companies like Nike, Victoria’s Secret, and Starbucks have built solid Instagram followings, and they create consistent online branding, acquire new customers, and sell products in-app. Doubtless, Instagram is a…
The Ultimate Guide to Writing Instagram Branded Content
It doesn’t matter whether you are a small business owner or the CEO of a large company having a social media account for your organization is essential for many reasons. But what’s even more important is being able to create quality content that will reflect what your brand stands for. Here’s how to write Instagram…
A 10-Step Plan to Launch (or Revise) Your Instagram Marketing Strategy
Why does every business need an Instagram marketing strategy today? Not only is Instagram is a social media network that marketers can’t afford to overlook anymore, being the second largest social network with over 1 billion users, the time has come to make it an integral part of every business’s marketing strategy, even B2B companies…
The Definitive Guide to Instagram Affiliate Marketing
One of the ways in which influencers from all industries are trying to monetize their social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, Instagram affiliate marketing is one of the top ways in which influencers can monetize their social media followings – 1…
How to Get Verified on Instagram – The Latest Advice and Analysis
Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Social Media Verification Currently, most prominent celebrities, politicians and athletes from all over the world are active on Instagram and make…
How to Make Money on Instagram? Here’s 9 Different Ideas to Chew On
We live in a world of technology, where social media has become a basic part of human life, and with the latest gadgets and devices, one can easily access the web at little or no cost wherever we are in the world. In the 20th century, people didn’t have the sort of exposure to the…
7 Instagram Mistakes That Kill Your Online Business
With more than 1 billion active Instagram users, it becomes tough to grow your online business without having a presence on this social platform. As of 2017, 71% of American brands are already on Instagram. In 2019, this percentage likely exceeds 80-85%, bearing in mind the yearly growth rate of nearly 50%. With so many…
How to Create Your Own Instagram Followers Policy to Increase Your Community and Gain More Engagement – Podcast Ep. 131
Instagram. It’s not only the 2nd largest social network, it’s also seen a huge growth in influencer marketing spend on Instagrammers who yield great influence. No wonder why a huge industry has been formed feeding those who seek “influence” through purchasing fake followers and engagement. This partially explains the large number of people who only…
Ten E-Commerce Brands Using Instagram Stories Effectively
Ever since Instagram copied (ahem, was inspired by) Snapchat’s Story format almost two years ago, the platform has been constantly innovating to introduce new features and make it more engaging for fans, influencers, and brands alike. In light of this, you’re properly wondering: Are brands using Instagram Stories effectively already? The reviews are in: everyone…
How to Create Content for Instagram: Ten Design Tools Social Media Marketers Should Use
When it comes to visual content, Instagram is one of the best places to go if you want to see stunning examples of great visuals. In fact, Instagram is a social media channel that is focused on photos and videos. It’s a great place for a marketer to convey a message to a specific audience…
Five of the Best Instagram Stories Ads Examples and What We Can Learn from Them
When Instagram Stories was launched, a new door was opened for marketers everywhere. And, it seems the idea has caught on since more and more brands are using it with great results. With this article, I will pinpoint why daily publishing on Instagram stories is a good choice, why they’re different from other strategies and I…
4 Benefits to Advertising on Instagram
There was a time when business owners relied solely on referral marketing. The “Word of Mouth” strategy was perfect for businesses operating in small communities where every customer could spread the word and attract other customers from the same town or city. Things changed during the 20th century when radio and television gave people access…
How to Spy On Your Competitors on Instagram In 4 Steps
Competition is the key. And Instagram competition is no different. Even if you think you’re the only player in the game, somewhere, someone is doing the same thing as you do. So never underestimate the needs of the people, they are basically the same in every corner of the world. So if you’re the only…
4 Metrics to Measure Your Instagram Marketing Success
Think about this, there are more than 1 billion active users on Instagram and more than 500,000 businesses already engaging with them. What would Instagram success look like if you were able to engage with only a fraction of these users? So if you are not on Instagram, you should make an account right now!…
Edit Instagram Photos Like a Professional Using These 4 Apps!
If you want to take advantage of a photo-centric social network like Instagram, you need to learn to edit Instagram photos like a professional. And if you don’t realize how HUGE Instagram is, here are some numbers for you to consider taken from this blog’s guide to Instagram statistics: Instagram has more than 1 billion…
3 Skills a Marketer Should Have to Master Instagram
Mastering Instagram today is not such a hard thing. You have plenty of educational resources and other third party apps that can help you do whatever you want. I believe that almost everyone can start an Instagram account for a business and do the job very well. More of that, even Instagram is giving resources…
How Do You Know What to Post On Instagram?
What to post on Instagram? Many marketers are doing 2 strategies when creating their social media strategy on Instagram. First, they are reading hundred of articles and ebooks about what big brands are doing. The funny thing about these articles is that they are almost all on the same brands, such as General Electric, Red…
5 Things the Most Liked Instagram Photos Include
Want to promote your Instagram more? Are you struggling to get more Likes for your Instagram photos? Have you ever thought about what the most liked Instagram photos have in common? Believe it or not, the only way to become more popular on an image sharing site like Instagram is – better images! Regardless of your…
Why You Should Create Infographic Designs For Instagram To Reach Out To Millennials
Not too long ago Instagram released an update that allows users to move away from the square-framed restrictions of the platform, and post portrait and landscape images. It may be a seemingly small step for the image sharing tool, but it opens the door to a wide range of potential image types. For any company…
20 Instagram Apps to Create Perfect Business Instagram Graphics
Are you using Instagram graphics to help market your business? Would you like to create branded images that boost awareness around your company simply by using apps to add graphics to photos? Creating the perfect Instagram graphics doesn’t mean you have to be a graphic designer or photographer, especially when you have the right tools….
How to Get Your Real Estate Business Started on Instagram
With over one billion active monthly users, Instagram has claimed its spot at the top of the social media pile. That’s why the time is now for Instagram for real estate businesses, and it’s easy to see why the real estate industry is taking notice. Although Facebook is still the most popular social network, fatigue has…
How B2B Businesses Can Use Instagram
I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. They don’t necessarily have tangible products to sell which can be displayed on Instagram. They don’t think they have much visual content to share so they have instead focused on blogging…
How To Use Instagram to Improve Your Marketing
Many people think of Instagram as a silo – its own platform, unrelated to everything else you do. But there are many features and tools that you can take advantage of to improve your whole marketing strategy. If you’re only using Instagram to share photos there, you’re missing out on many more opportunities to market…
6 Tips on How to Get More Followers on Instagram Quickly
Chances are you’ve heard the hype about Instagram, understand the benefits of Instagram, and may have even started an Instagram account for your business. And if you’re doing well, you’re regularly posting. But you may be struggling to find your audience. Just like any new account on any social media site, it can take a…
What NOT To Do On Instagram
In all of my posts about Instagram, I spend a lot of time explaining what you should do to see success. Whether it’s Instagram best practices or tips and shortcuts, there are a lot of ways to use Instagram effectively. However, there are a lot of things you might be doing which will actually hinder…
Three Ways the Hospitality Industry is Using Instagram
Instagram continues to be the platform to watch in social media. Destinations, hotels and restaurants would be amiss to undermine the potency of having a presence on this channel, and optimizing it through a promotion or some sort of initiative to maximize the potential exposure. Many have already jumped on the opportunity. Let’s take a…