Hello and welcome to my homepage!
My name is Neal Schaffer, and I spark business growth through my uniquely innovative, data-driven, and Digital First approach to marketing .
Enjoy the hundreds of free blog posts and other resources on my site, and do feel free to reach out if I can help you or your organization as your Fractional CMO or Speaker.
The Definitive Guide to
Influencer Marketing is Finally Here!
Reach New Audiences
By collaborating with influencers, you can reach new and hyper-targeted audiences through your relationship with a trusted entity.
Boost Your Marketing ROI
Data shows that influencer marketing generates high ROI for companies that leverage it intelligently.
Increase Brand Awareness
Social media is about word-of-mouth. If you don’t have that, you need to collaborate with social media users to incite that word of mouth that can drive massive brand awareness.
Clarify Your Message
Whether its leveraging user-generated content or utilizing influencers as a dedicated focus group, influencers will help you clarify your message on social media and beyond.
What I do
I help businesses and professionals in a variety of ways, from paid services such as my signature Fractional CMO service, group coaching (coming soon), speaking, teaching, and best-selling books to free content for you to consume such as on this blog as well as my podcasts.
Fractional CMO
Tap into my experience as a thought leader in the digital marketing industry to apply to your brand’s specific situation to maximize your digital ROI.
Teaching
I enjoy teaching executives and professionals digital and social media marketing at Rutgers Business School and the Irish Management Institute.
Group Coaching
I am about to launch a Group Coaching-infused membership community. Please apply to be one of my first 30 Founding Members” on the Membership page.
Books
My most recent book, The Age of Influence, redefines both influencer marketing as well as how businesses should be approaching social media.
Speaking
Having spoken at hundreds of physical and virtual events since 2009 across 4 continents, let me educate and inspire your audience to spark marketing innovation.
Podcasts
Check out my Maximize Your Social Influence as well as School of Influence podcasts for weekly digital, social, and influencer marketing inspiration.
Brands I’ve worked with:
Do you have any questions?
Feel free to contact me at anytime
with your questions.
Providing you business value is my passion.
As an entrepreneur since launching this business in 2010, my livelihood depends on the success of my customers. I see every client engagement as an opportunity to both help my customers grow their business as well as educate and empower them for their future.
- Recognized industry authority
- University educator
- 4X Published author
- Dozens of clients
- Spoken at hundreds of events
- Global experience and mindset
The Numbers Speak for Themselves
I began my journey in 2008 as a blogger, publishing my first book and landing my first speaking engagement in 2009, and launching my social media marketing strategy consulting back in 2010. Over the years I have accumulated significant experience, authority, and trust from the marketing industry I humbly serve.
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What Others Say About Me
I am honored to have worked and collaborated with some special companies and people over the years. Here are some of them.
“Neal Schaffer is one of the few true expert strategists in this vast new social media reality we live in.”
“Neal has presented with great success 6+ times for my bureau’s clients in recent years. Whether in-person, as a keynote, training or webinar, he’s excellent transforming the firehose of social media strategies and platforms into a practical roadmap for financial and insurance sales professionals. I appreciate how keeps his promises on timelines, works flexibly on budgets and program scope. There’s always high engagement during the sessions I’ve observed. Of all the social media authorities out there, he’s among my top go-to’s for VIP clients.”
“Neal has written the manifesto for influencer marketing. If you’re trying to figure out how your business can IGNITE from the explosion of digital influencers, look no further.”
“About two years ago we launched our company based on a business model recommended by Neal in a consulting engagement. The results have been fantastic. Based on Neal’s recommended social media strategies we have grown from zero members to the point where thousands of the key decision-makers in our industry are members and visit our website each day. Our revenues have exceeded many times our original goals. I can’t say enough about how much Neal’s work helped us getting to where we are today.”
“There are many voices seeking to help you navigate the world of influencers for business, but Neal Schaffer stands alone as someone with more hands on experience and more close connections with actual practitioners and their benefactors. If I were to point you towards a resource for learning about this, this is where I would send you.”
“Neal’s depth and breadth of knowledge around LinkedIn is exceptional — he is a gracious and informative speaker. The cool thing with Neal is that though his primary niche is LinkedIn, he has tremendous expertise in all of social media marketing and the context in which LinkedIn fits for every type of industry. I was very impressed with Neal’s presentation for my group of social media professionals and would hire him again in a heartbeat. If you’re looking to maximize your measurable, profitable results on LinkedIn, Neal is an excellent choice from whom to learn via his speaking, training and consulting services!”
