13 Recommended Online Video Editors for Every Content Creator

As a Fractional CMO, I am always encouraging my clients to publish more and more videos to take advantage of the increased visibility your content and company can get on TikTok, Instagram, and YouTube. Every year I update my YouTube statistics roundup, and the numbers keep moving the same direction: video is taking a bigger share of attention, not a smaller one. In the past, creating videos was costly, but with today’s easy-to-use online video editors, it really has become easy for anyone to start creating compelling videos.

That being said, having the right video editing tool can make all the difference. The best programs usually feature a massive stock library and support popular video formats, allowing you to pump out dozens of engaging videos for your social channels. 

Online video editors offer a convenient and often affordable solution for editing videos without downloading heavy software. In this guide, I’ll share the 13 best online video editors and explain their unique features. I use many of these video content tools on a daily basis, and I hope you’ll introduce some of them to your daily workflow!

What is an Online Video Editor?

Video online editors are programs that allow you to manage personal projects without installation. They’re fast, easy to access, and utilize cloud storage that relieves your hard drive. Most of them come with hundreds of royalty images and video clips, which save money and maximize your video editing experience. 

Unlike software for desktop, these tools require constant Internet access (makes sense, doesn’t it?). While this is their Achilles heel, it is also their biggest advantage, allowing you to edit video clips from any computer regardless of your current city. Many of them don’t even require a credit card to get you started.

Besides the basic functions such as trimming and transitions, these platforms provide additional features, including advanced sound effects, support for various types of video file formats, and AI tools. The AI layer is where this category has changed fastest. Auto captions, background removal, filler-word cleanup, and text-based editing were premium desktop features a few years ago, and they now ship inside the browser. I go deeper on that shift in my roundup of AI video editors.

Benefits of Using Online Video Editors

With these tools, you can streamline the entire video production process from start to finish. Unlike traditional editors, online counterparts are much more flexible and cheaper for your company. That being said, here are a few reasons why you should introduce these tools to your workflow.

No Software Downloads

Online video makers don’t require installation, which will save you a bit of time. But what’s more important is that they don’t require regular updates. This is a feature of traditional editors that creators hate and which can be rather annoying if you work on tight deadlines. 

Cross-Device Functionality

As long as you have an internet connection, you’re able to create high-quality videos for your social media channels, and the same project follows you from one device to the next. That matters most when you are cutting platform-specific versions of a single video. I will assemble the wide version on a desktop and then trim the vertical cut on my phone, which is the workflow I break down in my guide to Instagram video editors.

Cost-Effective

Many of these tools offer basic video editing features for free. You don’t even need a credit card to use them! Small entrepreneurs use these online programs to start their social media journey and create amazing videos on a minimal budget. 

Collaboration Features

Another common feature is collaborative features. Users have the option of sharing their progress with other team members and receiving feedback from clients. This helps you make scene and color corrections and adjust background noise with minimal effort. 

Top 13 Recommended Online Video Editors

After going through dozens and dozens of online editors, I’ve finally managed to create a list of my 13 favorite ones. Here are the best content creation tools for marketers who want to skyrocket their view count. 

1. CapCut

With CapCut, you can start creating compelling videos and images within seconds. The platform features a plethora of customizable video templates that will get you started. With CapCut, you can do all sorts of fun things, such as shortening long content, expanding short videos, and turning your scripts into videos.

The company has recently introduced the One-Click Video Creation option, which, although in beta, shows great promise for automating your workflow. CapCut has numerous additional features that allow you to remove background from videos, change aspect ratio, introduce avatars, and create scripts for video ads.

2. Adobe Express

Adobe Express is a part of the larger Adobe platform, meaning it has fantastic integration with the original program. For example, it comes with thousands of templates and online courses that are perfect for newbies. The platform features numerous artificial intelligence functions that will help you create brilliant social media posts.

My favorite thing about Adobe Express is the One-Tap animation. With this function, you can generate awesome clips with minimal involvement. The program easily handles larger files and introduces various special effects to the original video footage. With its branding functions, your color palettes, images, and designs will always stay on point. 

3. Media.io

Media.io is a perfect editor for beginners who want to make their name on social media platforms. The software offers intuitive video editing, a drag-and-drop interface, and an advanced media library that will make your content creation a breeze.

Some of my favorite features are AI object remover, video background remover, subtitle generator, and video enhancer. Basically, Media.io lets you tinker with individual elements and change their positioning for eye-catching videos. The platform features collaborative features, making it perfect for larger teams with several graphic and video designers. 

4. Clideo

Clideo supports all sorts of video formats and types. For example, content creators use it for loops, stop motion, reverse videos, memes, and for changing speed. This makes it ideal for a plethora of concepts, including training videos, promo videos, and slideshow videos. 

Clideo allows you to compress files without loss of quality. In other words, there’s an option to integrate files from various sources and create seamless compilations. Other notable features include cropping, merging, cutting, speed enhancement, and adding subtitles.

5. ScreenPal

By using ScreenPal, you can edit, create, and share videos with ease. The software combines various nifty functionalities, such as screen recording, screenshotting, image and video editor, and content hosting. The best thing yet is that it allows you to create attention-grabbing videos regardless of your skill level.

Some of the features I’d like to mention are speech-to-text captions,  removing background music and elements, blurring, and image-to-text. With the platform’s intuitive storyboard, you can plan a script from start to finish. And yes, did I mention that ScreenPal offers lots of stock library content? 

6. WeVideo

WeVideo is primarily geared toward educational videos and various online courses. Besides generating and editing videos, the platform excels at creating GIFs, podcasts, and other file formats, all for the purpose of spreading your marketing message. 

The reason why WeVideo works for course creators is its versatility. Besides editing, you’re able to record the screen, do voiceovers, run polls, and assess participants’ engagement. Basically, it gives you all the features necessary to run efficient web training. 

7. Clipchamp

Clipchamp allows you to edit and merge several tracks within the same dashboard, without having to just between programs. It has numerous filters and effects that will enhance the video quality but also remove unnecessary elements. 

As with many other tools from this category, it comes with a robust template library, which will help you jumpstart the process. Clipchamp generates auto-captions and has a powerful text-to-speech feature. Nevertheless, my favorite thing about the platform is the vocal coach, which will significantly improve your intonation (with a bit of work, that is). 

8. Kapwing

If you want to streamline a complex video project, you should definitely try Kapwing. Use it to manage several video and audio tracks at the same time, removing overlaps and nasty transitions. By relying on its massive library of stock videos, you don’t have to shoot any content yourself.

This intuitive video generator hinges on numerous AI features. Use the power of artificial intelligence to generate scripts, clean up your audio and video effects, and translate content into different languages. Kapwing does a fantastic job with various video types, from social media content to drone videos and webcam videos. 

9. InVideo

The thing that separates InVideo from the field is its ability to create video with minimal footage. Basically, this video editor app utilizes your prompts to auto-generate stunning videos. The software will handle just about everything from script to subtitles, voiceovers, visuals, and music. 

Generally speaking, InVideo is much better for users who have experience with prompts, although you won’t need much time to get used to it. The program supports more than 50 languages, which makes it a reasonable fit for companies serving international markets. If translation is the actual goal rather than a nice side benefit, a dedicated AI video translator will give you better lip sync and cleaner voice cloning than a general-purpose editor will.

10. FlexClip

Whether you want to create videos from scratch or use a stock library, FlexClip is the right solution for you. The software does a fantastic job for any visual content, whether we’re talking about traditional marketing materials, social media posts, product samples, or embedded website videos. 

Some of the platform’s main features are AI text-to-speech, video generator, background remover, script generator, translator, and auto-subtitles. Among other things, this intuitive program allows you to animate different elements within the piece, boosting engagement across the board. 

11. Wave.video

Wave.video ensures all your creative needs are taken care of. Besides the standard editor, the platform also comes with a live streaming studio, video recording and hosting features, and a thumbnail maker.

When creating your content, you don’t have to start from scratch; there’s a massive library with all the resources you’ll ever need. The software allows you to change layouts, introduce sound and visual effects, and perform various other tweaks. 

12. VEED

VEED has one of the best editing suites, allowing you to trim and cut footage, change audio, and remove background elements. With this program, you can introduce avatars into your content, which is vital when making tutorial videos and other educational content. As for other functions, I also have to mention screen recording and collaboration tools. 

13. Canva Video Editor

Canva offers a free editor to its users, and it’s so simple even for a child to use it. With this program, you’re able to cut, trim, crop, resize, and speed up your clips, as well as process files of different formats. Within the dashboard, you can edit several tracks and “glue” them together for seamless transitions.

The software’s advanced AI features generate content from scratch, even adding appropriate music to the post. My favorite thing about the platform is the motion designers which adds flow and motion to your content. The software even has a scheduling feature, which is perfect for marketers who have accounts on different social channels. 

How to Choose the Right Online Video Editor

Besides the price, online video editing tools differ in terms of general features, integration options, collaboration functions, and simplicity. Here are the things I recommend you focus on as you audit these tools:

Feature Requirements

Depending on your video editing process, you might require specific functions for modifying your content. Features such as trimming, changing speed, and text overlays are rather common, and you can find them in just about any software. However, as you go down the list, you might find some settings that aren’t available on other video editing platforms. 

Ease of Use

Even if you’ve created a ton of professional quality videos, you’d still prefer a platform that’s simple. Check out the user interface and if it uses drag-and-drop functionality. Determine how many clicks you need to reach basic video editing features and if there’s a FAQ menu to help you out if you get lost. 

Budget

There are a lot of high-quality free video creation platforms, so start there. I tell every client to run a free tier for a full month before paying for anything, because you cannot know which limit will actually annoy you until you hit it. My breakdown of the free video editing apps worth starting with covers where each free plan stops. When you do upgrade, buy the one feature that removes your bottleneck instead of the biggest plan on the pricing page.

Collaboration Needs

Collaboration tools are among the critical advanced features for larger teams. If you’re a part of the video creation department, you’ll need to share your progress with other team members sooner rather than later. In these situations, you need a dashboard or messaging system to upload files, post comments, and track projects. 

Frequently Asked Questions About Online Video Editors

Conclusion

Choosing the right online video editor can save you time, improve your video quality, and make the editing process more enjoyable. Modern software even has AI-powered features that will help you create stunning videos in a fraction of the time you’d need previously. 

These 13 online video editors offer various features suited for content creators, marketers, and businesses of all sizes. Whether you’re looking for simple trimming tools or advanced AI-driven editing, these platforms will help you create professional videos that captivate your audience.