As you are already aware visual content is an indispensable part of any social media marketing strategy. Discover how to use social media visual content to capture attention, engage your audience and convert them into customers.
Content Marketing
5 Effective Ways That Will Improve Your Content Marketing Strategy
Have you upgraded your content marketing strategy for 2019? What strategies have you put in place to improve your content marketing campaign? Every seasoned marketer will always search for more content marketing ideas and the most effective ways to strengthen his marketing practices to enable him to stay ahead of the competition and, maximize return…
5 Insanely Sharable Formats to Improve Your Content Marketing Efforts Right Now
It’s easy to fall into a rut and share the same content format over and over and over. No wonder many question the efficacy of their content marketing efforts. After all, who wants to listen to the same spiel time and time again, especially in a social media world where so much shiny and new…
6 Content Ideas to Plan Your Content Marketing in 2019
If you haven’t yet made up your mind as to what you are going to write about this year, it’s time that you plan your content out. The beginning of the year is the slowest season for most of us: Use it to work on your editorial calendar. Get organized! If you feel like everything…
How to Easily Humanize Your Brand with a Visual Content Calendar
The challenge of creating engagement on social media is that business owners tend to forget that social platforms are less engaging than people. According to Ascend2, most businesses find social media the most difficult channel to use and creating compelling content the most challenging of media tasks. However, this need not be the case. You can…
How To Win This Holiday Season Online
For many small businesses, the holidays are more than just a time for decorations and music. To many businesses, the holiday season represents a significant chunk of their yearly sales revenue. Just how big of a chunk? According to the National Retail Foundation, 20%-40% of yearly sales for small and mid-size businesses come in the…
How to Create a Search-Optimized Video Content Strategy
For many content providers, the increasing popularity of videos is a blessing. For most businesses, it’s a necessary evil because customers expect to find them on Youtube. Whether you hate it or like it, video has become an integral part of any content marketing strategy, in most niches. Whenever you are working on your content…
How To Be a Rockstar Twitter Chat Guest And Win At Content Marketing
Want an engaged audience to amplify your content marketing efforts? Ready to grow your reputation at high speed? If you answered yes to these questions, a Twitter chat is the way to go! Twitter is a great place in general to win customers and gain influence through your content marketing efforts. Twitter chats can give…
How to Create Highly Shareable Images for Your Content Marketing
After you create your content you should spend an ample amount of time promoting it. When getting started with content marketing most people dedicate more time to creating and less time to promoting. But experienced marketers know the importance of content promotion. Some top marketers like Derek Halpern spend as much as 80% of their…
How to Create Video Content for Your Social Media Sales Funnel
Want to add video to your social media marketing plan? With more video content having been created in the last 30 days than the amount of television content created in the last thirty years, standing out with your video content is a challenge. But if done properly social media video can help achieve your business objectives.
Discover how to use video to support your social media sales funnel.
How Fresh is Your Content? – Podcast Ep. 129
Part of what you do as marketers, business owners, or entrepreneurs is to create content. This could be a Facebook or Instagram post, a blog or a You Tube video. Its important to shuffle priorities in terms of what content we publish where and align them with there we see ROI at all times. The…
Five Keyword Research Steps not to Overlook to Create Better Content
Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best and brightest keyword combinations within my little slice of the industry. So I am always looking for new ways I may have been missing that help me do that….
How to Amplify Your Content Marketing Promotion with Facebook Ads
When getting started with content marketing most people view it as a free method where you create content and drive traffic through search engines and social media shares. But there are also several affordable paid methods you can use to promote your content and drive more website traffic from social media. One such method is…
Seven Powerful Tips to Create Social Media Content Your Readers Love
In a world of overwhelming, instantaneous updates, how do you get your valuable social media content noticed? How can you create social media content that truly cuts through the social noise? There are hundreds of thousands of new social media posts added every second. Take today for instance. There have already been over 31 million…
Write and Promote Your Articles to Get the Most Out of Your Content Strategy
You’ve written a perfect article, you’ve shared your expert opinion, you’ve poured everything you had into this blog post. But it’s still not enough. For some reason, your article goes unnoticed. Well yes, writing a high-quality piece is no longer enough. To get a real exposure, you have to know your reader personas, try different…
How To Quickly Create And Promote Content For Effective Self-Branding
In today’s connected world, content marketing has become a key part of every company’s marketing efforts. Content marketing is a great way to showcase a business’ value and expertise, build a business’ brand, and increase customers’ trust through knowledge sharing. However, have you ever thought about how you could use content marketing for building your…
Keyword Research Tools to Help Your Content Research and Brainstorming
Keyword research is much easier these days. There are so many tools out there that you could get lists longer than you could ever use for keywords just waiting to be properly targeted. While some phrases are cornered tightly by the larger brands out on the web, the increase in more specific phrases, questions and…
Four Ways Businesses Can Use Courses to Boost their Content Marketing
You might have noticed over the past few years that online courses are springing up everywhere. There are sites like Udemy and Skillshare where you can find courses on almost any topic you like. And there are also people who release and sell individual courses on topics they specialize in directly from their websites. This…
Six Powerful Ways to Create Engaging Video Content for Social Media
Video content is becoming more and more important to social algorithms, which is why engaging video content, should be an important aspect of your content marketing strategy.
Consider this – the average person watches more than an hour and a half of online video content per day. So it makes sense to position yourself in front of these people in the one place they’re prone to visiting. Discover proven ways to create engaging video content for social media.
How to Write an Article that is Way Better than the Existing Content on this Topic
There are no original writing ideas left. All ideas that come to mind have been already covered by someone else, one way or another. Having said that, it doesn’t mean you can’t try writing something 10x better than the existing content and make this topic your own. Here’s an interesting approach that helps me analyze…
How to Create and Fill your Social Media Calendar for a Year (With Free Templates)
Do you want a better way to plan, organize, and publish your social media content? Discover how to create and fill your social media calendar for a year.
6 Content Marketing Metrics You Can't Afford to Ignore
Content marketing has become very competitive. Millions of blog posts are published every month. By 2019, the global content marketing spend per year is expected to exceed $300 billion. There are two things you can do to stand out from all this competition. One is to analyse the content that is already out there. You…
Why Do Content Marketers Need to Write Long-Form Content?
Long-form content is a key to any content marketing plan. It provides the center around which all of your content marketing efforts will circle. That said, many people shy away from creating long-form content. It can be intimidating to figure how to focus and grow your content base. There are many channels on which you…
Twelve Free Tools For Creating an Effective Editorial Calendar
If it were not for my editorial calendar I would be completely blind. I mean it, my work would not only be unproductive but there is no way I could keep up with the demands of running a blog and a business at the same time. I would lose my mind. No matter how dedicated…
Six Fresh Ways to Generate Maximum Leads From Your Blog Posts
Blogging is one of the best and cheapest ways to drive traffic to your website. But if you want to generate revenue from this traffic, you need to apply several tactics that convert traffic to leads. Therefore, to help you generate maximum leads from your blog posts I have created this list of fresh and…
How to Promote a Webinar with Social Media
Webinars are one of the most powerful forms of content as they have a high conversion rate. Adobe found that their webinar landing pages converted to registrations at 51% and that 19% of webinar attendees converted by joining a demo they offered at the end. But people won’t automatically flock to your webinars, just because…
How to Improve Online Sales with Social Media Content
Who doesn’t want to increase sales?
To increase sales most people tend to look at conversion optimization techniques. However, the idea of using social media content to engage with customers and drive sales is often overlooked.
In this post, we discover how to improve online sales with social media content. We also look at how we can streamline the buying process for your customers on platforms that they enjoy using to engage with others in a social environment.
5 Content Marketing Mistakes to Avoid [Revised for 2018]
Anyone can dabble in content marketing, but not everyone gets it right. It’s easy to make a mistake on social media that can burn you in a very public manner. Not every mistake is a going to sink your company, so what’s the harm? The answer to that is that is if you don’t do…
How to Create Successful Content Using Seasonality
Looking back on the years it is incredible to see how far my life – and work – have come. I couldn’t have conceived of the hardships I would face, the struggles I would go through, the triumphs and successes, the moves and changes. The industry I have dedicated myself to have shifted so dramatically…
Strategies You Haven't Tried to Boost Content Shares
Content marketing has become extremely competitive over the past few years. People currently publish over 2 million blog posts every day along with other forms of content. Top bloggers and content marketers know this, so, they spend more time promoting their content than writing it. If you want to drive traffic and convert it to…
Nine Tools to Get the Best Results from Your Social Media Content
Kara Lauder, founder of the Kader Boot Co in Australia, got a major marketing and awareness boost when she was asked to feature her boots in the Oscar gifting suites. When coupled with social media posts like this, it worked a treat for her brand: In fact, her social media content and marketing has enabled her to…
How to Use Your Blog to Drive More Ecommerce Sales
While running an ecommerce store, one of the most important things you need is traffic. The more traffic you drive the more sales opportunities you create. A cheap way to drive traffic is a blog. Websites with blogs have 434% more indexed pages which helps to attract more traffic from search engines. Helpful content also gets…
13 Great Content Marketing Tools You’ve Got to Try Today
Content marketing is an ever evolving process, but it remains one of the most effective means of branding and promoting a business available today. It’s also a time consuming activity that warrants an entire team dedicated 100% to the task. Unfortunately, most of us can’t afford that and are held holding both ends of the…
Five Social Media Marketing Strategies to Capitalize on Semantic Trends
Noticed any change in how search engines behave? How social networks behave? If you did and wondered what caused it, the answer is semantic web. Semantic web is characterized by algorithms, capable of learning from interaction touchpoints taking place online. When an ad suddenly pops up and urges you to buy from a store you…
Seven Types of Social Media Content to Create to Wow Your Fans
If you are seeking increased engagement, likes, shares, and followers from your social media content, ask yourself what kind of content gives you the most value. By value we mean a return on investment (ROI). In other words, you want to invest in content that will provide a return on the money you spend. Otherwise, there’s little point in investing in social media content or management.
This article looks at the different social media content types to choose from to delight your audience and bring the most value to your business.
Social Media Success = Planning Ahead + ContentCal
With more and more people flocking online to follow and connect with their favorite companies over social media, it’s time to get your content marketing in order. Many of you know I am fond of saying, “Content is the Currency of Social Media.” For that reason, you will need to create, plan, and schedule the…
3 Interactive Content Marketing Tools You Need to Use
Feeling like a content marketing pick-me-up? Need to come up with fresh ideas? Wondering why your audience isn’t interested in your content? It’s time you started to add some interactive content to your content marketing efforts. Reading content is great, but getting your audience personally involved in your content is even better. When customers can…
How to Plan Your Content Marketing Strategy for Your Project Launch
Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always do. There’s no way to make a project launch easy. After all, the more you do prior and at the launch, the more chances your project has to succeed. So…
How to Boost Sales with Social Media Storytelling
LinkedIn’s recent State of Sales Report for 2017 indicates that social media is changing sales and our expectations around how salespeople should conduct relationships with customers. For example, 94% of those surveyed said they go to social media platforms to gain insights about customers. We know that a large part of business centers around persuasion. Yet…
How Customer Question Research Can Boost Your Content Marketing
Does anyone else sometimes feel like their content just fails? Every so often I get into this funk and nothing I write seems to have any oomph. The topics are stale, or I am just not feeling it? Sure, research shows that it is what is popular in the public consciousness at the time. But…
These Five Things Scare People Away From B2B Content Marketing
Are you interested in becoming a B2B content marketing expert but aren’t quite sure where to start? Does just the thought of creating a blog post or sharing your content on Twitter leave you in a cold sweat? It’s time to conquer your fears and show the world the amazing content you’ve created. Tackle these…
5 Content Marketing Hacks to Promote Yourself at an Event
Events provide the perfect opportunity to promote yourself and your offerings. You have a ready-made, targeted audience and a very specific time period during which you can stand out as a knowledge provider and a thought leader. It doesn’t matter whether you are running the event or simply attending – you can’t afford to miss…
The Big Reason Why You Should be Repurposing Your Content
Do you have a library of content just eating dust on your shelves? Do you feel that content that has been published once has already served its purpose? Let me introduce you to one of the most underutilized strategies in content marketing: content repurposing. The beauty of repurposing content was featured in an article recently…
Content Curation vs Content Creation – Which is Better?
Which is the better way to go: Content curation or content creation? After all, there are many different buyers in many different phases of the customer lifecycle. The key to capturing their interest is to provide content that hooks their attention, lets them know you are an expert in providing solutions to their problems, and…
One Brand’s Takeaways on Content Marketing vs Social Media
So many promotional avenues are open for digital marketers that sometimes it’s hard to pick just one. All digital marketers use social media and content marketing for their promotional needs. Social media and content are often supplementary to each other. Content marketing is a promotional device whereas social media provides inbound marketers a platform. Brands…
How to Use Emotions in Content Marketing Programs
One of the greatest powers of social media is that you can use it to humanize your business. Using emotions in content marketing programs allows you to transform your organization from an unfeeling company to a group of human beings with personalities. Suddenly, your business becomes relatable and customers become supporters and loyal followers. Emotional Branding…
4 Super Cool Yet Affordable Tools that Make Content Marketing More Effective
There are a ton of tools available to help you improve your content marketing efforts. However, for those with a smaller budget, many of those tools can be priced far out of reach. The good news is that there is also a whole range of free and affordable content marketing tools. For a great list…
5 Hilarious Content Marketing Campaigns With Great Results
Hilarious content marketing campaigns can be very effective. Yet many companies shy away from using humor in their marketing process. It can be difficult to know where to draw the line between “amusing” and “offensive”. However, when done right, humor can help you gain brand recognition and new customers. Seeing how others do it right…
25 Free Content Marketing Tools to Radically Boost Your Results
A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use tools. While there are many tools that claim to “do it all,” the truth of the matter is that no single tool meets every need. The best way to achieve the…
What Does the Marriage between Social Media and Content Marketing Imply for B2B Brands?
Social media, B2B, and content marketing have never been in such a perfect alignment before. Content marketing is now synonymous to SEO. At the same time, social media is consuming conventional SEO techniques and B2Bs are looking forward to increasing online marketing spending. Let’s connect all the dots and see what we can derive: The…
How to Use Content Marketing to Show Customers Your Love
You know that growing your customer base through content marketing is important. At the same time, people these days have a lot of choices at their fingertips. They want to know that you are willing to go that extra step to make their experiences worthwhile. Building great customer relationships is key. If you aren’t putting customers…
How to Do Content Marketing and Social Media for Your Niche
For a business, producing niche-specific content is a surefire way to gain loyal followers and turn them into customers. This may limit a brand’s audience pool, but its benefits outweigh its limitations. Niche-specific content brings targeted incoming visits to your website, thereby reducing the bounce rate and increasing the rate of conversion. Writing for target…
5 Tools to Effectively Promote Your Blog Posts
I’ve already said once before that writing a successful blog post does not end after you hit publish. Content marketing for your business should reap certain rewards, and by that I mean you have to write blog posts that convert readers into followers and eventually into potentially paying customers. But before your content convinces enough…
4 Examples of Fabulously Effective Content Marketing
It’s hard to do content marketing right. You can easily fall into the traps of shouting out your own accolades, writing great content and never having anyone see it, or even being confused about what makes great content to begin with. Luckily for us, however, some companies have content marketing down pat. Take a look…
5 Content Marketing Resolutions You Absolutely Must Keep
Whether you’re talking New Year’s Resolutions or best practices, there are plenty of small tweaks that will not cause you pain but will definitely improve your content marketing efforts. Make this year your most productive, effective, and social year yet with these five easy-to-keep – yet critical – resolutions. 1. Plan Out Your Content…
5 Free Headline Tools to Make Your Eye-catching Content Irresistible
Are you creating high-quality content yet experiencing little traffic? Maybe you’re wondering why even though you’re posting on multiple channels no one is clicking on the headline you’re sharing on social media and checking out your content? If so, it’s time to start thinking about improving your headlines. In content marketing, more important than likes and…
How to Win Customers and Gain Influence through Content Marketing on Twitter
Have you mastered Facebook yet fear Twitter? Does Twitter seem like a never-ending stream of unrelated thoughts passing you by at incredible speed? Are you uncertain about how to add your content into the fray without seeming like a spammer? Come on now, let’s give that fear a good old smack down! It’s time to break…
How to Boost Content Marketing With Influencer Outreach
93% of all marketers say that content marketing is a big part of their marketing strategy. Now that’s a BIG percentage. But despite the fact that hundreds and thousands of content is being produced and distributed, most of it is lost in the crowd. So – how do you stand out from this noisy crowd…
5 Planning Secrets for Outstanding Event Exposure
Want to get amazing content and social media event exposure? There are loads of ways to supercharge your experience – and it all starts with planning ahead. We all have very busy schedules. It’s hard to find time to complete the day-to-day activities of a marketing professional, let alone take some time to think about…
How Social Media Can Affect Content Quality
High-quality content gets a lot of upvotes on social media. People share the content and it goes viral. But social media’s role in content marketing is not limited to just this. Social media affects content quality. Content developers can follow social media to get an idea of what’s trending and create content accordingly. Social and SEO Content marketing…
5 Proven Ways to Grow Customer Trust, Confidence and Love
Are you finding that your social media audience is stagnant? Have you lost momentum with your customers and followers? According to marketing legend Gary Vaynerchuk, If you’re doing the same thing (day after day) and your business isn’t growing, you’d better listen to your audience. It’s easy to post on social media. It’s harder to…
Can Social Media Replace Content Publishing Networks?
Brands are supplementing their content marketing efforts with social media, causing social media to emerge as a publishing platform. Question is, can social media replace the existing publishing networks. Let’s discuss. Content publishing platforms Publishing platforms are of two categories – digital and nondigital. A digital publishing platform can be a website, an app, a…
The Role of Social Media in User Generated Content Marketing
In the marketing world, user generated content (UGC) is the next big thing. Business guru Howard Schultz once said, “Authentic brands don’t emerge from marketing cubicles or advertising agencies.” Brands are desperate to regain the authenticity they’ve lost due to competition. User generated content (UGC) in favor of a brand ticks the authenticity checkbox. We’ll…
52 Ideas for Sharable Content Creation
Have you ever felt that lump of abject dread in your stomach when you stared at the keyboard, trying to fuel ideas for new content? Fear no more! It’s time to start creating content! And not just any content – shareable content! While producing new content daily is a lofty goal that not all of…
How to Use Content Marketing in Your Visual Branding
Visual content marketing is essential for better branding. Text-based content is losing its apeal and being replaced by visual content. The biggest advantage of visual content is … Visual content grabs attention Researchers have found that looking at colors increases a person’s willingness to read an article. Mundane text copy has no color or design,…
5 Critical Steps to Ensure Your Content Will Be Shared
Creating content is good, but making your content sharable is even better. This concept was proven out at the recent Social Media Marketing World conference, where attendees spent days focused on learning new ways to break through the noise. Some of the amazing statistics provided at the conference include: Content is doubling every 9-24 months…
Top 7 Social Media Advice for Content Marketers
Content marketing is slowly taking over Search Engine Optimization. The takeover has changed the definition of high-quality content. High-quality content is no longer defined in terms of the “wow” feeling that it generates. High-quality content is content that lives up to its purpose, which is authority marketing and visitor conversion. Enter Social Media Not incorporating…
Live Content Marketing Best Practices
You know live content has begun to take full steam when it appears in your Facebook mobile application. It’s funny to think that we can now look at UI/UX implementation with industry-leading applications as a precursor to content deployment, but such is the case with this phenomenon. Live content is not anything new. We’ve enjoyed…
Optimize Your Content Marketing Choices to Improve Your Bottom Line
The content marketing choices you make will have a direct influence on how your audience perceives you, interacts with you, and trusts you. If you make the right choices, you will develop a loyal following that will translate directly into increased business, a better reputation, and improvement to your bottom line. 1. Choose your content…
Does Your Influencer Marketing Strategy have a Content-Centric Approach?
Influencer marketing and content marketing: Two key areas that will continue to see increased budget spend for companies of all sizes. While businesses are struggling to get greater ROI from their spend in these areas, one easy way of getting more bang for your buck is to think of combining the two seemingly different concepts…
Live Streaming: An Essential Component of Content Marketing – Podcast Ep. 122
The Social Tools Summit was a couple of months ago now, but I am still sharing some great conversations I had around the event. Today I’m talking to Chad Abbott, the CEO of Abbson Live, the company that provided all of our live streaming for the Social Tools Summit. Listen in as I go a…
3 Free Content Curation Tools to Save You Time and Grow Your Rep
Content curation can be used to boost traffic, SEO, thought leadership and more. What’s more, there are some great tools out there to make the curation process extremely easy. Not sure what content curation is? Content curation involves gathering content from a variety of reputable sources and sharing it via a single source (for example…
Content and Commerce: A Study of Buyer Mindsets
One of the many challenges I face with my clients is creating content that is visually appealing and informative, while also motivating them to make a purchase. While plenty of seminars, professionals, and books will tell you there are “five steps to success” or best practices, in the end, knowing your customer’s buying mindset will…
How to Include Customers in Your Content Marketing
Customers are at the heart of your business. Of course, they provide your business with the revenue it needs to keep going. But did you also think about the fact that they can help you grow your audience? When your customers get involved in your content marketing programs, the power of your efforts increases by…
Content Commoditization is Coming — Prepare Your Brands!
So 15 years ago we decided the Internet was no longer a fad, and we definitely needed a website for our business. Then 10 years ago we decided social media was something we need to pay attention to, and now we realize it is essential in our media mix as well. For the past five…
11 Must-Have Content Curation Best Practices
The social media revolution was a huge equalizer among the publishing industry by giving anyone and everyone the tools to be their own publisher. Several years later, content curation is poised to do the same thing for thought leaders: Those who are able to curate the “best of the best” of content in their niche…
How to Start a Guest Blogging Program (Even if You Don't Have Big Name Pull)
When you provide relevant, meaningful content, you quickly become a resource for prospects and customers alike. However, producing content is a time-consuming process. For many companies whose resources are already stretched to the limit, producing enough content can become a real challenge. That’s where a guest blogging program comes in handy. No, a guest blogging…
5 Tips to Make B2B Social Media Content Interesting
Business to Business (B2B) products and services have a reputation for being a bit dull. In “ye olden days,” B2B marketing was all about serious, “just the facts ma’am“, in the weeds text. In the early years of social media, many even assumed that B2B was not a suitable match for the medium. Those days…
Use Voice and Emotion for Positional Content
When developing content for your social media channels, it’s easy to go “off brand.” And that’s okay. In fact, using emotion to drive your content is often essential to delivering an effective viewpoint or voice to your consumer. However, you can run into problems if you haven’t used your brand as a litmus test to…
How to Develop a Ton of Content by Attending an Event
Everyone knows you can acquire knowledge and connections by attending an event. But did you know you can also gain a ton of content that can be used to grow your audience, mark you as a leader, and provide material for weeks to come? Here’s how. 1. Pick Your Event Wisely There are so many…
Best Practices for Content Marketing through Social Media
To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing contributor Justice Mitchell. Clearly content marketing is a popular subject that resonates with our readers, but…
What Content Marketers Can Learn From Publishers – Podcast Ep. 112
This podcast was recorded at the Corporate Social Media Summit, where I moderated four different panels on social data, global social, social content creation, and social storytelling. In this episode, I chat with a speaker from the content creation panel, Saul Leal, the Director of the Family Share Network, a media group that owns Facebook pages, websites,…
Content Marketing Is the Core of Thought Leadership
I spent last weekend at a college reunion with an endless array of incredibly talented people. A common theme in many of the wide-ranging conversations was, “What are you doing now?” However, the subtext was more along the lines of, “What do you intend to do now that you’ve reached the halfway point in your…
How to Create a System for Your Content Marketing – Podcast Ep. 111
After a whirlwind month of ten speaking engagements in three different countries, I’m back to the podcast. And after talking with people all over the world about social media, today I want to talk about content. We all know how important content is, but with an oversaturated market, it’s important that the content you are…
The Value of Content Curation with Curata – Podcast Ep. 108
Today I’m talking with Pawan Deshpande, the CEO and Founder of Curata. We discuss Curata on the eve of the Social Tools Summit in Boston. Curata provides tools that help marketers curate content and publish it to many channels, as well as provide analytics, best practices, and machine learning to make content curation and creation…
Make Your Storytelling Content Worth Sharing
Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand, product or personal essence like a solid story that can be retold (shared) with contemporary social tools. However, you need more…
“Plinko” Content: Zig and Zag Your Way to Brand Awareness
Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand essence like a solid story that can be retold (shared) with all the contemporary social tools. However, there is also a…
How to Leverage Live Streaming for Content Marketing
Live streaming is huge. Almost 1/3 of business video in 2013 was viewed via the live streaming pioneer Ustream. Don’t think people have time to watch live stream video? It was reported that the average viewing time of a stream was 25 minutes on uStream versus a mere 6 minutes for Hulu and 3 minutes…
How to Use Social Media to Promote Your Content
Whether you are jumping on the content marketing bandwagon or are trying to figure out a way to leverage all of the digital assets that your company has acquired over the years, the next problem after content creation will be in the actual promotion of your content. How do you get the word out to…
The Content Marketing Mantra: “Create Once, Use Many”
When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. However, the best-case scenario is…
Content Marketing — “ Storytelling ” for Today’s Marketer
As the advertising and marketing world begins to understand and deploy content marketing, so come with it the “best practices.” You can also argue that there are no hard and fast rules to ANY marketing technique, there are certainly patterns which derive more success than others. However, the industry often leans on the term “best…
Social Deployment And Content Marketing are NOT the Same
There are a lot of misconceptions when it comes to the term “content marketing.” One of them is the belief that content deployment should be carried out with same approach you would use with a traditional mixed-media campaign. Although social deployment and content media are indeed entangled in the same marketing fabric – they are…
How to Make Your Content, Messages and Ideas Stick
It’s a frenzied environment in social media these days. Publishers, brands (anyone, really, who wants to share info, vent or get attention) spew content and updates. We try our best to filter the mess, and focus on the important stuff. The sad fact is, we have all gotten used to quickly flitting from one piece…
7 Things Content Marketers Can Learn from Standup Comedians
I am a big fan of comedy, and can be a bit of a cutup myself. I would love to be a comedy writer; perhaps I will do this in my next life. For now, I will focus on a topic that I have been thinking about: how content and social media marketing can be…
Best Friends: Social Media and Content Marketing for B2B Branding
As more business-to-business marketers embrace social media, the question isn’t how to reach people; it’s how to reach the right people. Knowing your target audience and catering to them makes all the difference in a B2B social media campaign. A recent survey of the 50,000 members of the B2B Technology Marketing Community on LinkedIn showed…
More Lies that My Content Marketing “Expert” Told Me
It’s been a year since I wrote my original content marketing lies post. There was no shortage of dubious ‘expert’ advice available then, and the flood has continued unabated over the past year. That said, there have been many great blog posts, articles, e-books, and presentations. There has also been an enormous volume of hype,…
How to Curate Content Like a Pro
A flip side of the social media revolution is that now anyone can be a publisher. This means that you need to compete with all kinds of bloggers, online media, Twitter and other social network chatter to get your content and postings noticed. It is a harsh reality, one that puts pressure on social marketing…
How You Can Get a Ridiculous Number of Facebook and Blog Likes in Record Time with Content Curation (Can 100,000 Facebook Fans Be Wrong?)
There are certain benefits to getting involved with social media, and becoming an avid content creator. This is true, especially if you want to stay well informed about your pet topics – which in my case spans content marketing (e.g., this monthly column), public relations, social media, and tech marketing. By actively engaging and keeping…
Content Marketing: Trend Spotting in the Social Media Wild
I have written about ways to rise above the noise and get attention for your content (see my post Winning the Attention Game in Content Marketing). An important part of this involves tuning into the voice of your customer. After all, it is hard to get them to care if your info is not relevant…
10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
Content marketing is more important than ever, and some would argue that it’s the most efficient way to boost your SEO these days. Content is also an excellent engagement vehicle. Furthermore, creating good content for your website, blog, and newsletter is key if you want to continue to attract customers to your digital assets. How…
Five Killer Content and Social Media Marketing Resources
As I explained in my last column, I do quite a bit of reading to stay up-do-date with the content and social media marketing fields. There is so much great content about content marketing, and I often link to articles and cite experts. Usually, I just add a few words to relate the article to…
You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix
There’s been much buzz recently about the use of images in social media marketing. More and more platforms are visual (think Pinterest, Instagram, SlideShare and Tumblr). Facebook’s Timeline is all about pretty pictures. And it seems that every other tweet references an infographic. We love images because they offer a nice diversion in a busy…
Social Media Plus Content Marketing Can Yield Powerful Results
Brings Content from King to Ka-ching “Content is King.” The words are stated so often that few people question them. Yet, kings can be both fickle and demanding sorts. And, let’s face it; for those who work in social media, and areas like marketing, content is not just king, but can be a royal pain,…