Content Marketing

For online businesses who invest in content marketing, every piece of content needs to be flawless. Otherwise, you won’t be successful. The problem is that content is not only blog posts, podcasts or social media activity. It’s all of the above, and not just that. But if you work in a large agency or company,…

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Voice search is on the rise. We all have known this for ages but the voice search market may actually be growing faster than we expected. Throughout the last few years, smart speakers have been taking the market by storm. With the emergence of Amazon’s Alexa (powered by Bing search), Google’s Homepod, and Apples’ Homepod…

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Any content marketing is only as effective as the content. Mindlessly creating mountains of content may get temporary success, but it doesn’t necessarily fulfill your business goals and your marketing requirements. While there are multiple criteria to decide what type of content you should be creating, based on your content marketing strategy, certain types of…

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You work on your blog and don’t see the results you should. If you optimize your old blog content you could see significate gains in traffic. Learn how… READ MORE >>

Don’t believe these 5 content marketing myths! If you do your digital marketing efforts will continue to suffer while your competitors will grow!

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It’s easy to fall into a rut and share the same content format over and over and over. No wonder many question the efficacy of their content marketing efforts. After all, who wants to listen to the same spiel time and time again, especially in a social media world where so much shiny and new…

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If you haven’t yet made up your mind as to what you are going to write about this year, it’s time that you plan your content out. The beginning of the year is the slowest season for most of us: Use it to work on your editorial calendar. Get organized! If you feel like everything…

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The challenge of creating engagement on social media is that business owners tend to forget that social platforms are less engaging than people. According to Ascend2, most businesses find social media the most difficult channel to use and creating compelling content the most challenging of media tasks. However, this need not be the case. You can…

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For many content providers, the increasing popularity of videos is a blessing. For most businesses, it’s a necessary evil because customers expect to find them on Youtube. Whether you hate it or like it, video has become an integral part of any content marketing strategy, in most niches. Whenever you are working on your content…

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Want an engaged audience to amplify your content marketing efforts? Ready to grow your reputation at high speed? If you answered yes to these questions, a Twitter chat is the way to go! Twitter is a great place in general to win customers and gain influence through your content marketing efforts. Twitter chats can give…

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After you create your content you should spend an ample amount of time promoting it. When getting started with content marketing most people dedicate more time to creating and less time to promoting. But experienced marketers know the importance of content promotion. Some top marketers like Derek Halpern spend as much as 80% of their…

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Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best and brightest keyword combinations within my little slice of the industry. So I am always looking for new ways I may have been missing that help me do that….

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When getting started with content marketing most people view it as a free method where you create content and drive traffic through search engines and social media shares. But there are also several affordable paid methods you can use to promote your content and drive more website traffic from social media. One such method is…

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In a world of overwhelming, instantaneous updates, how do you get your valuable social media content noticed? How can you create social media content that truly cuts through the social noise? There are hundreds of thousands of new social media posts added every second. Take today for instance. There have already been over 31 million…

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In today’s connected world, content marketing has become a key part of every company’s marketing efforts. Content marketing is a great way to showcase a business’ value and expertise, build a business’ brand, and increase customers’ trust through knowledge sharing. However, have you ever thought about how you could use content marketing for building your…

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Keyword research is much easier these days. There are so many tools out there that you could get lists longer than you could ever use for keywords just waiting to be properly targeted. While some phrases are cornered tightly by the larger brands out on the web, the increase in more specific phrases, questions and…

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You might have noticed over the past few years that online courses are springing up everywhere. There are sites like Udemy and Skillshare where you can find courses on almost any topic you like. And there are also people who release and sell individual courses on topics they specialize in directly from their websites. This…

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Content marketing has become very competitive. Millions of blog posts are published every month. By 2019, the global content marketing spend per year is expected to exceed $300 billion. But how many of you are properly measuring content marketing metrics to get the greatest ROI from your content marketing budget? There are two things you…

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Long-form content is a key to any content marketing plan. It provides the center around which all of your content marketing efforts will circle. That said, many people shy away from creating long-form content. It can be intimidating to figure how to focus and grow your content base. There are many channels on which you…

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If it were not for my editorial content marketing calendar I would be completely blind. I mean it, my work would not only be unproductive but there is no way I could keep up with the demands of running a blog and a business at the same time. I would lose my mind. No matter…

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Blogging is one of the best and cheapest ways to drive traffic to your website. But if you want to generate revenue from this traffic, you need to apply several tactics that convert traffic to leads. Therefore, to help you generate maximum leads from your blog posts I have created this list of fresh and…

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Webinars are one of the most powerful forms of content as they have a high conversion rate. Adobe found that their webinar landing pages converted to registrations at 51% and that 19% of webinar attendees converted by joining a demo they offered at the end. But people won’t automatically flock to your webinars, just because…

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Anyone can dabble in content marketing, but not everyone gets it right. It’s easy to make a mistake on social media that can burn you in a very public manner. Not every mistake is a going to sink your company, so what’s the harm? The answer to that is that is if you don’t do…

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Looking back on the years it is incredible to see how far my life – and work – have come. I couldn’t have conceived of the hardships I would face, the struggles I would go through, the triumphs and successes, the moves and changes. The industry I have dedicated myself to have shifted so dramatically…

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While running an ecommerce store, one of the most important things you need is traffic. The more traffic you drive the more sales opportunities you create. A cheap way to drive traffic is a blog. Websites with blogs have 434% more indexed pages which helps to attract more traffic from search engines. Helpful content also gets…

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Content marketing is an ever evolving process, but it remains one of the most effective means of branding and promoting a business available today. It’s also a time consuming activity that warrants an entire team dedicated 100% to the task. Unfortunately, most of us can’t afford that and are held holding both ends of the…

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Noticed any change in how search engines behave? How social networks behave? If you did and wondered what caused it, the answer is semantic web. Semantic web is characterized by algorithms, capable of learning from interaction touchpoints taking place online. When an ad suddenly pops up and urges you to buy from a store you…

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Feeling like a content marketing pick-me-up? Need to come up with fresh ideas? Wondering why your audience isn’t interested in your content? It’s time you started to add some interactive content to your content marketing efforts. Reading content is great, but getting your audience personally involved in your content is even better. When customers can…

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Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always do. There’s no way to make a project launch easy. After all, the more you do prior and at the launch, the more chances your project has to succeed. So…

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Events provide the perfect opportunity to promote yourself and your offerings. You have a ready-made, targeted audience and a very specific time period during which you can stand out as a knowledge provider and a thought leader. It doesn’t matter whether you are running the event or simply attending – you can’t afford to miss…

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Which is the better way to go: Content curation or content creation? After all, there are many different buyers in many different phases of the customer lifecycle. The key to capturing their interest is to provide content that hooks their attention, lets them know you are an expert in providing solutions to their problems, and…

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Hilarious content marketing campaigns can be very effective. Yet many companies shy away from using humor in their marketing process. It can be difficult to know where to draw the line between “amusing” and “offensive”. However, when done right, humor can help you gain brand recognition and new customers. Seeing how others do it right…

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A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use tools. While there are many tools that claim to “do it all,” the truth of the matter is that no single tool meets every need. The best way to achieve the…

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Social media, B2B, and content marketing have never been in such a perfect alignment before. Content marketing is now synonymous to SEO. At the same time, social media is consuming conventional SEO techniques and B2Bs are looking forward to increasing online marketing spending. Let’s connect all the dots and see what we can derive: The…

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For a business, producing niche-specific content is a surefire way to gain loyal followers and turn them into customers. This may limit a brand’s audience pool, but its benefits outweigh its limitations. Niche-specific content brings targeted incoming visits to your website, thereby reducing the bounce rate and increasing the rate of conversion. Writing for target…

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I’ve already said once before that writing a successful blog post does not end after you hit publish. Content marketing for your business should reap certain rewards, and by that I mean you have to write blog posts that convert readers into followers and eventually into potentially paying customers. But before your content convinces enough…

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It’s hard to do content marketing right. You can easily fall into the traps of shouting out your own accolades, writing great content and never having anyone see it, or even being confused about what makes great content to begin with. Luckily for us, however, some companies have content marketing down pat. Take a look…

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Are you creating high-quality content yet experiencing little traffic? Maybe you’re wondering why even though you’re posting on multiple channels no one is clicking on the headline you’re sharing on social media and checking out your content? If so, it’s time to start thinking about improving your headlines. In content marketing, more important than likes and…

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93% of all marketers say that content marketing is a big part of their marketing strategy. Now that’s a BIG percentage. But despite the fact that hundreds and thousands of content is being produced and distributed, most of it is lost in the crowd. So – how do you stand out from this noisy crowd…

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Want to get amazing content and social media event exposure? There are loads of ways to supercharge your experience – and it all starts with planning ahead. We all have very busy schedules. It’s hard to find time to complete the day-to-day activities of a marketing professional, let alone take some time to think about…

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High-quality content gets a lot of upvotes on social media. People share the content and it goes viral. But social media’s role in content marketing is not limited to just this. Social media affects content quality. Content developers can follow social media to get an idea of what’s trending and create content accordingly. Social and SEO Content marketing…

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Are you finding that your social media audience is stagnant? Have you lost momentum with your customers and followers? According to marketing legend Gary Vaynerchuk, If you’re doing the same thing (day after day) and your business isn’t growing, you’d better listen to your audience. It’s easy to post on social media. It’s harder to…

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Brands are supplementing their content marketing efforts with social media, causing social media to emerge as a publishing platform. Question is, can social media replace the existing publishing networks. Let’s discuss. Content publishing platforms Publishing platforms are of two categories – digital and nondigital. A digital publishing platform can be a website, an app, a…

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In the marketing world, user generated content (UGC) is the next big thing. Business guru Howard Schultz once said, “Authentic brands don’t emerge from marketing cubicles or advertising agencies.” Brands are desperate to regain the authenticity they’ve lost due to competition. User generated content (UGC) in favor of a brand ticks the authenticity checkbox. We’ll…

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Have you ever felt that lump of abject dread in your stomach when you stared at the keyboard, trying to fuel ideas for new content creation? Fear no more! It’s time to start creating content! And not just any content – shareable content! While producing new content daily is a lofty goal that not all…

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Content curation can be used to boost traffic, SEO, thought leadership and more. What’s more, there are some great tools out there to make the curation process extremely easy. Not sure what content curation is? Content curation involves gathering content from a variety of reputable sources and sharing it via a single source (for example…

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Customers are at the heart of your business. Of course, they provide your business with the revenue it needs to keep going. But did you also think about the fact that they can help you grow your audience? When your customers get involved in your content marketing programs, the power of your efforts increases by…

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The social media revolution was a huge equalizer among the publishing industry by giving anyone and everyone the tools to be their own publisher. Several years later, content curation is poised to do the same thing for thought leaders: Those who are able to curate the “best of the best” of content in their niche…

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When you provide relevant, meaningful content, you quickly become a resource for prospects and customers alike. However, producing content is a time-consuming process. For many companies whose resources are already stretched to the limit, producing enough content can become a real challenge. That’s where a guest blogging program comes in handy. No, a guest blogging…

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Everyone knows you can acquire knowledge and connections by attending an event. But did you know you can also gain a ton of content that can be used to grow your audience, mark you as a leader, and provide material for weeks to come? Here’s how. 1. Pick Your Event Wisely There are so many…

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To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing contributor Justice Mitchell.  Clearly content marketing is a popular subject that resonates with our readers, but…

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Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand, product or personal essence like a solid story that can be retold (shared) with contemporary social tools. However, you need more…

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Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand essence like a solid story that can be retold (shared) with all the contemporary social tools. However, there is also a…

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When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. However, the best-case scenario is…

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There are a lot of misconceptions when it comes to the term “content marketing.” One of them is the belief that content deployment should be carried out with same approach you would use with a traditional mixed-media campaign. Although social deployment and content media are indeed entangled in the same marketing fabric – they are…

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It’s a frenzied environment in social media these days. Publishers, brands (anyone, really, who wants to share info, vent or get attention) spew content and updates. We try our best to filter the mess, and focus on the important stuff. The sad fact is, we have all gotten used to quickly flitting from one piece…

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It’s been a year since I wrote my original content marketing lies post. There was no shortage of dubious ‘expert’ advice available then, and the flood has continued unabated over the past year. That said, there have been many great blog posts, articles, e-books, and presentations. There has also been an enormous volume of hype,…

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A flip side of the social media revolution is that now anyone can be a publisher. This means that you need to compete with all kinds of bloggers, online media, Twitter and other social network chatter to get your content and postings noticed. It is a harsh reality, one that puts pressure on social marketing…

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I have written about ways to rise above the noise and get attention for your content (see my post Winning the Attention Game in Content Marketing). An important part of this involves tuning into the voice of your customer. After all, it is hard to get them to care if your info is not relevant…

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Content marketing is more important than ever, and some would argue that it’s the most efficient way to boost your SEO these days. Content is also an excellent engagement vehicle.  Furthermore, learning how to create high quality content for your website, blog, and newsletter is key if you want to continue to attract customers to your…

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As I explained in my last column, I do quite a bit of reading to stay up-do-date with the content and social media marketing fields. There is so much great content about content marketing, and I often link to articles and cite experts. Usually, I just add a few words to relate the article to…

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There’s been much buzz recently about the use of images in social media marketing.   More and more platforms are visual (think Pinterest, Instagram, SlideShare and Tumblr).   Facebook’s Timeline is all about pretty pictures.  And it seems that every other tweet references an infographic. We love images because they offer a nice diversion in a busy…

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