Branded content marketing is the practice of marketing by creating content that bolsters or boosts a particular brand. A key part of this marketing exercise is to make your content visible which means it needs to be user friendly but also SEO-friendly content. Discover the critical elements in creating such content.
Content Marketing
What You Need to Know About Low-Budget Content Marketing
It’s a well-known fact that good content can make or break a business. Many start-ups and small businesses in particular depend on low-budget content marketing as a way to dip start growing their audience and brand. As a writer myself, I highly approve of this concept. There are many compelling reasons to focus on content…
Top 6 Reasons Why Infographic Content Marketing Can Help You Generate Leads
This is the most comprehensive guide on generating leads by using visual content in your marketing through infographic content marketing. The best part? I’m going to reveal to you the secrets and reasons why you need to start using infographics in your content marketing immediately to generate more leads and to increase your conversions. In…
5 Proven Ways to Re-Optimize Content Quickly
Why is content optimization so important? Over time every piece of content starts losing rankings in the search engines, and your readers stop commenting, sharing, or linking to your content. Over 4 million blog posts are published online every day, and I noticed that in 3-4 months 90% of them don’t get organic traffic at…
Content Marketing ROI: 10 Essential Metrics to Track
You’ve probably got a blog, and you’re undoubtedly active on social media. You might even be actively promoting your blog through guest posting. So try and answer this question: Do you know how to measure the success of your content marketing strategy in terms of content marketing ROI? If you’re not aware of your content…
Five Powerful Content Marketing Tactics for Crisis Management
COVID-19 has made crisis management essential for everyone. Coronavirus crisis has touched millions of lives around the world. It has also affected digital marketing in an unprecedented way: It is the first pandemic, and the first crisis of this calibre since the birth of digital marketing. This has led to an important question: What are…
How to Give Your Blog a ‘Spring Cleaning’ with Content Auditing
It’s that time of year again: spring cleaning. Time to get rid of the clutter from a closet at home or a desk drawer, but what about your website? Have you thought about cleaning it? Of course, you can’t actually dust it off or shake it out on the balcony. But you can also do…
4 Stellar Content Marketing Examples that Bring Results
Are you looking for the best content marketing examples on the web? Content marketing has become highly competitive now. 91% of B2Bs and 86% of B2Cs use content marketing. This is why if you want to achieve powerful results from your content marketing efforts, you need to stay on your toes and use the best…
How to Use Emojis in Your Content Strategy to Improve Conversions
Do you want to use emojis in your content marketing strategy but don’t know how? Are you wondering how to use emojis in your digital marketing mix to increase conversions? If that is your struggle, this article is for you! You will learn what emojis are and the difference with emoticons. You’ll also understand why…
Social Media Content Ideas: 7 Strategies to Create Content That Your Audience Will Want to Share
You may have a ton of social media content ideas but without some key psychological triggers embedded into your content, it could easily disappear with little to show for it. Discover 7 strategies to make your social media content ideas instantly shareable.
How to Plan Your Social Media Content in Six Easy Steps
It’s a known fact that social media plays a crucial role in any marketing strategy. Today, it’s safe to say that an overwhelming number of marketers consider using social media to build a following and understand that social media is a strategic must-have. The challenge they all must deal with is how to plan your…
The Beginner’s Guide to Convert Your Blog Posts into Lead Magnets
If you’re reading this because you want to understand how to create a lead magnet, I assume that you already have a blog. A blog on your website has become extremely vital these days especially after the unprecedented advancement in content marketing. Needless to say, all kinds of businesses are considering blogging in order to…
How To Make Content Marketing Work For You
Content marketing can be a lot of work. There are so many steps involved, from creating the right pieces to posting them the right way to engaging your audience so they want more. Ready to stop making content marketing just another piece work? Let’s turn that around and make content marketing work for you instead!…
How to Create Content That Gets Leads
Content makes your business visible online. Without content, your customers won’t find you, and without customers, your business won’t take off. Content marketing is an important part of any marketing strategy. It has a powerful impact on WordPress SEO and shapes your company’s brand image. It can also drive up traffic and increase your email…
How to Create a Branded Content Marketing Strategy
If you are competing in a crowded marketplace, where your competitor is selling a product or service that is very similar to what you are selling, you need to do something that makes you stand out. You need to build a relationship with your audience. This is why companies invest so much money in branded…
How to Utilize and Optimize Your Content Marketing for the Google People Also Ask (PAA) Box
Google is providing its users with lots of great free tools. Many of those can turn handy for marketers as well. The Google People Also Ask (PAA) feature is one of those search elements that should be used by content and search marketers. With the changes in algorithms over the years, the adaptations for social…
7 Reasons Interactive Content is the Future of Content Marketing
Have you heard of interactive content? Do you truly understand its power and significance for the future of content marketing? We know that ‘Content is King’. Content gets people to engage with you, it can impact SEO, and the success of your business. It’s no surprise that content marketing drives digital marketing success. You’ve very…
How to Create the Branded Content Your Customers Will Love
What is the secret to creating branded content that is relevant to your readers? If you have considered using branded content in your marketing mix, and wondering how to create it, this article is for you! In the event that you’re promoting your services or selling digital products, understanding your existing buyers and eventual customers…
5 Top Tips for Creating a Powerful Video Content Strategy
65% of people are visual learners. If you don’t create content that appeals to this massive chunk of your audience, you will miss out on engagement, traffic and sales. One way to attract visual learners is by creating videos. That’s why a video content strategy is critical to your marketing. Many people shy away from…
How To Know When To Revise Your Content Marketing Strategy
Not getting the results you’d like from your content marketing strategy and efforts?
Chances are it is time to revise your content marketing strategy and make it one that works for you and your customers. Discover the telltale signs that signal the need to revise your content marketing strategy.
3 Simple Ways to Monitor Website Content Changes and Regain Control of Your Domain
For businesses that run online, it is important to keep a handle on everything, including the need to monitor website content changes. Online businesses need to control what content was added to their websites, whether it’s the images, pages, posts or other files. Especially when you manage dozens of websites that have a lot of…
How to Get More Blog Subscribers In 2020
The number one blogging metric that most people like to focus on is traffic, but it isn’t actually the most important metric. The most important blogging metric is subscribers. When you convert more of your traffic into subscribers, you will generate more revenue as email is one of the best channels for acquiring new customers….
The Definitive Guide to SEO Content Marketing
You can’t be successful online without SEO content marketing. Content marketing is at the heart of SEO. In fact, without a decent content strategy, you’re unlikely to get anywhere near the first page on Google. But you probably know that. The trouble is knowing what kind of content to make. After all, content creation takes…
The 7 Best Reasons To Focus On Content Marketing
Creating content can be time consuming. Do you ever wonder if content marketing is really worth the effort? Is content still really king? The answer is a resounding yes. Content marketing has a multitude of benefits. Creating and sharing content with purpose can be an extremely effective way to: Build an audience. Cement your brand…
7 Ways You Can Rock Your Content Marketing Campaign Like a Pro
It is never enough to emphasize the importance of content marketing in today’s era. The times when slimy on-the-face advertising gauged unbelievable results are gone. It’s 2020, and nearly half of your consumers’ devices has an ad blocker software installed. The reason why every marketer is employing subtle ways to deliver the message via content…
How to Build Your Content Strategy Around Answering Niche Questions
Are you looking for info on how to build a content strategy that is more meaningful and effective? Do you need a single vision helping you unite your whole team around one common goal? Then here’s an idea for you: build your whole content strategy around answering niche questions. Why Research and Optimize for Questions?…
Six Ways to Use Content Marketing to Increase Sales
How can you use content marketing to increase sales? Are you looking for actionable tips to help you improve website traffic and dramatically increase sales? You’re in the right place! Content marketing is a unique digital marketing property in the inbound marketing toolbox. It is helping marketers to reach their target market with their brand…
32 Content Marketing Statistics That Actually Matter to Your Business in 2020
Hopefully, by now, your company is one of the 91% of B2Bs and 86% of B2Cs that are currently using content marketing. With increasing budgets in content marketing, it’s important to always be optimizing your budget spend and looking for new ideas to maximize ROI. However, it is a sad fact that as many as…
11 Tips on How to Craft a Powerful LinkedIn Content Strategy for Business Growth
A powerful LinkedIn content strategy is critical for business growth simply because LinkedIn is like the ultimate virtual database to build business relationships worldwide. With over 700 million members it isn’t the largest social media network, but it is very focused on business and so provides the opportunities to get business done.
To craft a powerful LinkedIn Content Strategy for business growth, you need to ensure that the following 11 aspects of the platform and your strategy are covered.
5 Free Ways to Promote Your Content and Beat Your Competition
Every year over two billion blog posts are published online. If you’re a business owner or blogger, this statistic may seem alarming. How are you supposed to get your latest content out to your audience when there are billions of posts coming out every year and beat your competition at content promotion? The reality is,…
21 Content Marketing Tools Every Marketer Needs
Let’s face it: content marketing is hard. Every business, from decades-old establishments to enthusiastic startups, are all fighting for the attention of their audience online to grow their businesses. Original, engaging content is of the highest demand ever, and every successful content marketer must find that sweet spot between understanding their audience and creating content…
Seven Must-Have Tools to Manage Your Content Marketing Campaigns in 2020
According to the Content Marketing Institute report, 88% of B2B marketers are using content marketing as part of their marketing strategy. These days content marketing is overwhelming. It’s never easy to run and balance social media, email, and other content marketing tactics. That’s where content marketing campaigns tools come in. A lot of marketers consider…
How To Make B2B Content Marketing Exciting
Are you having trouble driving traffic to your B2B website? Does your B2B content marketing program leave everyone yawning with boredom? It’s time to shake things up and make B2B content marketing exciting! B2B content marketing is often thought of as serious, dull, and in the weeds. However, every company has a story to tell….
Five Ways to Develop Your Brand Voice through Content Marketing
Content marketing is not only a way to gather visitors for your website but also helps develop your company’s brand voice. Wondering why? Apart from publishing regular blog posts and creating highly readable content, each content on your website must also be able to highlight its personality. This personality or character trait of your company…
Three HOT Content Marketing Trends to Get Into RIGHT NOW!
Content is my bread and butter. Over the years, I have shared content marketing trends, tips, tricks and best practices for this powerful marketing tool and become known for my own content in the process. I am a firm believer that, regardless of changes in the digital marketing industry, content remains king. It is an…
Four Video Content Marketing Ideas You Should Be Implementing on YouTube
Content marketing tactics like blogging work well right now. They can drive a lot of traffic and leads. But people’s content preferences are changing as they are consuming more video. Video is expected to account for 82% of all internet traffic by 2022. That’s why your content marketing ideas for new content should revolve around…
The Opposite of Evergreen Content: What to NOT Write About
Everyone who has to deal with content in any of its manifestations knows that it is the key to everything in digital and social media. Whether we are talking about a blog, website, or even creating social media content, if the delivered information is fresh and engaging, it will attract the audience and become a…
5 Ways to Make Interactive Content without Breaking the Bank
But making your content stand out is harder than ever. Today, people are so inundated with content that they don’t read unless they are truly engaged. They often scan information and move on if the content doesn’t hook them immediately. Getting attention and engagement from people happens by making interactive content. It’s an effective way to…
The Top 5 Content Distribution Strategies That Will Guarantee You Massive Traffic
What distribution strategies are you using to deliver your content? Does it make sense to create content without proper distribution? No, it doesn’t! The primary reason for producing content is to reach new readers with your posts and retain an existing audience. So to reach your target market with your posts, you need to have…
How to Up Your Live Video Content Strategy to Drive Growth
Live video is a popular format and it seems to be driving the growth of major platforms like Facebook and Instagram. But can live video content fuel the growth of other businesses?
The good news is that it can. But what fuels this apparent popularity and growth is a solid live video content strategy. Discover how to up your live video content strategy to drive growth.
How to Create Search-Friendly Content For Every Stage of the Marketing Funnel
A lot of content we absorb online has a very specific goal: to buy, sign up or learn more. Most of the content we digest and engage with every day is a part of the content marketing funnel. This is a multi-tiered process that moves people from being aware of a service or product to…
10 Content Marketing Blunders Newbie Entrepreneurs Make
Are you a newbie in the business market with no idea how to go about promoting your business? Well, dear new-found-entrepreneur, facts from all over the world say content marketing is the best sphere for investment at the moment as it does not require a person to tirelessly promote your products 24*7. It attracts more…
Four Ecommerce Content Marketing Mistakes You Are Making
When running an ecommerce store, it’s important to diversify your traffic. Ads and influencer marketing offer a great starting point, but they can get expensive in the long run. A more affordable option is content marketing, but watch out for content marketing mistakes! If you’ve been using content marketing to run your ecommerce store, but…
5 Ways in Which Content Marketing Conversion Can Help You Get More Sales
Content marketing is like the Swiss army knife of marketing. It fits into a little bit of everything you do in sales and marketing. It would even be fair to say, that done right, content marketing can be the linchpin of your sales and marketing. Content marketing conversion is what you need to get more…
How to Diversify Content Marketing: Three Solid Content Formats to Experiment with
Are you stuck in the same content marketing routine using the same content formats over and over again? This guide will get you inspired! It’s all about why and how to diversify your content marketing strategy. Diversifying your content strategy has multiple benefits, including: Content diversification spurs your (and more importantly your team’s) inspiration and…
How to Create a Successful Content Marketing Funnel
When you hear the word content, what comes to mind? Do you think about blog posts, listicles, and guides on your website? If so, you’re not wrong. However, there is more to content than what’s under the blog button neatly tucked away on your homepage. Content encompasses every aspect of our business and plays a…
10 Types of Content Strategies That Are Proven to Boost Traffic
What types of content are you prioritizing as part of your content marketing strategy to help grow your business faster? Several marketers are using different content strategies to reach their target audience, clients, and eventual customers with their brand message. That is the essence of marketing, especially in the digital marketing space. Moreover, marketing is…
How to Promote Your Facebook Content Using 7 Powerful Tactics
With over a billion users, the Facebook Audience Network is understandably popular with marketers who want to promote their content. But does this alone make it right for your business?
Discover how to boost the ROI of your content by using Facebook strategically to reach new audiences and engage them.
How to Repurpose Your Content for Social Media Marketing
One of the biggest challenges in content marketing and corporate communication is the consistent development of outstanding content. Repurpose your content helps you to make the most of it. With a smart content repurposing strategy, you can reuse and convert existing content into more formats and publish your content on more channels to get more…
How to Use Artificial Intelligence to Create Evergreen Content
To many people, artificial intelligence is not a new term. AI has increasingly taken over many aspects of marketing, business management, and sales. In recent years, AI also plays an integral part in lead generation by creating evergreen content. For years, engineers and scientists have been struggling to create computers with human-like decision-making and sensory…
5 Incredible Tools to Validate Your Content Ideas
According to Content Marketing Institute’s article, “What Effective B2B Content Marketing Looks Like [New Research]”, 57% of B2B marketers tell that it’s hard to consistently produce quality content. The big challenge of content marketing is to come up with topics to write about. If you have a great content idea for your blog post, it…
7 Videos You Need To Make B2B Content Marketing Powerful
There’s no question that video needs to be a part of any B2B content marketing plan. Cisco has predicted that by 2022 video will make up around 82% of all internet traffic. According to Statista, 85% of all internet users in the United States already watch online video content every month. But how does that…
Five Ways to Build More Visibility for Your Old Content
These days we all realize the power of content: It builds the foundation for all digital marketing tactics and it is able to drive leads and traffic long-term. Consequently, more and more content is being created on a daily basis. Businesses seem to be under impression that if they miss a week, their content marketing…
Why Livestreams are the New Webinars for Content Marketing
Live video is one of the most engaging content types today, with 100 million internet users watching online video every day. Today, all major social media platforms support livestreaming. With live video picking up in consumption as well as in features, there are several learnings for marketers on how they can capitalize on the growing…
The 4+4 Guide to Incorporating Content into Your Email Marketing Strategy
Take any email marketing strategy, break it down to the bare essentials and you’ll agree that effective content makes all the difference between success and failure. Whether you maneuver the campaign manually or automatically, it’s content that gets people to open emails and be inspired to respond. But how do you relentlessly create a compelling…
How to Integrate Social Media Into Your Content Marketing Plan (In 8 Easy Steps)
How does social media stack up with your content marketing plan? Are you getting the return on investment (ROI) of your content marketing efforts? How can you use social media to complement your content marketing strategy? We will address those questions in a moment. However, as a content marketer, you know that creating a compelling…
How to Make Social Media Content Your Growth Engine
Social selling has become something of a buzzword that helps fuel business growth, but it is much more than that. Rather, it is the process of relationship building as part of a sales process to find, connect with, understand, and nurture prospects and customers. In other words, by engaging in activities like sharing relevant content,…
5 Lesser-Known Tools To Organize Your Content Marketing Tasks
For online businesses who invest in content marketing, every piece of content needs to be flawless. Otherwise, you won’t be successful. The problem is that content is not only blog posts, podcasts or social media activity. It’s all of the above, and not just that. But if you work in a large agency or company,…
Ten Content Marketing Tactics You Need To Make Your Business Successful
Looking to start a content marketing program but not quite sure how to make it work? Wondering what content marketing tactics you’re missing in order to make your program successful? You’re not alone. Content marketing can be a very compelling way to capture mindshare and close business. However, simply creating content without any overarching plan…
How to Optimize Your Content for Voice Search
Voice search is on the rise. We all have known this for ages but the voice search market may actually be growing faster than we expected. Throughout the last few years, smart speakers have been taking the market by storm. With the emergence of Amazon’s Alexa (powered by Bing search), Google’s Homepod, and Apples’ Homepod…
How and Why to Use and Optimize Infographics to Meet Your Content Marketing Goals
Any content marketing is only as effective as the content. Mindlessly creating mountains of content may get temporary success, but it doesn’t necessarily fulfill your business goals and your marketing requirements. The same is true for how to use infographics. While there are multiple criteria to decide what type of content you should be creating,…
5 Types of Video Content That Will Amplify Your Content Marketing ROI
What types of video content can you add to your content marketing strategy to amplify your return on investment (ROI)? Are you wondering how video content marketing can strengthen your marketing campaign? Video content is fantastic in attracting and engaging users, which is why more brands are turning to videos as an essential marketing strategy…
The Best Ways to Master Social Media Content Marketing
Stand out from the crowd and noise by making data-driven decisions with social media content marketing to drive sales and engagement.
Discover five critical areas to master social media content marketing.
How to Optimize Your Old Blog Content to Boost More Traffic
You work on your blog and don’t see the results you should. If you optimize your old blog content you could see significate gains in traffic. Learn how… READ MORE >>
5 Powerful Social Media Visual Content Trends That Will Boost Your Marketing Results
As you are already aware visual content is an indispensable part of any social media marketing strategy. Discover how to use social media visual content to capture attention, engage your audience and convert them into customers.
5 Effective Ways That Will Improve Your Content Marketing Strategy
Have you upgraded your content marketing strategy lately? What strategies have you put in place to improve your content marketing campaign? Every seasoned marketer will always search for more content marketing ideas and the most effective ways to strengthen his marketing practices to enable him to stay ahead of the competition and, maximize return on…
5 Insanely Shareable Formats to Improve Your Content Marketing Efforts Right Now
It’s easy to fall into a rut and share the same content format over and over and over. No wonder many question the efficacy of their content marketing efforts. After all, who wants to listen to the same spiel time and time again, especially in a social media world where so much shiny and new…
Seven Powerful Tips to Create Social Media Content Your Readers Love
In a world of overwhelming, instantaneous updates, how do you get your valuable social media content noticed? How can you create social media content that truly cuts through the social media marketing noise? There are hundreds of thousands of new social media posts added every second. Take today for instance. There have already been over…
Keyword Research Tools to Help Your Content Research and Brainstorming
Keyword research is much easier these days. There are so many tools out there that you could get lists longer than you could ever use for keywords just waiting to be properly targeted. While some phrases are cornered tightly by the larger brands out on the web, the increase in more specific phrases, questions and…
Six Powerful Ways to Create Engaging Video Content for Social Media
Video content is becoming more and more important to social algorithms, which is why engaging video content, should be an important aspect of your content marketing strategy.
Consider this – the average person watches more than an hour and a half of online video content per day. So it makes sense to position yourself in front of these people in the one place they’re prone to visiting. Discover proven ways to create engaging video content for social media.
How to Create and Fill your Social Media Calendar for a Year (With Free Templates)
Do you want a better way to plan, organize, and publish your social media content? Discover how to create and fill your social media calendar for a year.
Twelve Free Tools For Creating an Effective Editorial Calendar
If it were not for my editorial content marketing calendar I would be completely blind. I mean it, my work would not only be unproductive but there is no way I could keep up with the demands of running a blog and a business at the same time. I would lose my mind. No matter…
How to Promote a Webinar with Social Media
Webinars are one of the most powerful forms of content as they have a high conversion rate. Adobe found that their webinar landing pages converted to registrations at 51% and that 19% of webinar attendees converted by joining a demo they offered at the end. Learning how to promote your webinar will help you become…
How to Improve Online Sales with Social Media Content
Who doesn’t want to increase sales?
To increase sales most people tend to look at conversion optimization techniques. However, the idea of using social media content to engage with customers and drive sales is often overlooked.
In this post, we discover how to improve online sales with social media content. We also look at how we can streamline the buying process for your customers on platforms that they enjoy using to engage with others in a social environment.
How to Use Your Blog to Drive More Ecommerce Sales
While running an ecommerce store, one of the most important things you need is traffic. The more traffic you drive the more sales opportunities you create. A cheap way to drive traffic is a blog. Websites with blogs have 434% more indexed pages which helps to attract more traffic from search engines. Helpful content also gets…
Seven Types of Social Media Content to Create to Wow Your Fans
In an attempt to boost its social media presence as part of a cross-channel campaign, the Dollar Shave Club used humor to poke fun at its competitor, who claimed that its razors’ blades are so high quality you can use them for a month. The campaign featured humorous types of social media content like the…
Content Curation vs Content Creation – Which is Better?
Which is the better way to go: Content curation or content creation? After all, there are many different buyers in many different phases of the customer lifecycle. The key to capturing their interest is to provide content that hooks their attention, lets them know you are an expert in providing solutions to their problems, and…
25 Free Content Marketing Tools to Radically Boost Your Results
A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use tools. Luckily there are plenty of free content marketing tools to leverage today. While there are many tools that claim to “do it all,” the truth of the matter is that…
5 Tools to Effectively Promote Your Blog Posts
I’ve already said once before that writing a successful blog post does not end after you hit publish. Content marketing for your business should reap certain rewards, and by that I mean you have to write blog posts that convert readers into followers and eventually into potentially paying customers. But before your content convinces enough…
Content Marketing: Trend Spotting in the Social Media Wild
I have written about ways to rise above the noise and get attention for your content (see my post Winning the Attention Game in Content Marketing). An important part of this involves tuning into the voice of your customer. After all, it is hard to get them to care if your info is not relevant…