Content Marketing

It’s a known fact that social media plays a crucial role in any marketing strategy. Today, it’s safe to say that an overwhelming number of marketers consider using social media to build a following and understand that social media is a strategic must-have. The challenge they all must deal with is how to plan your…

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Content marketing can be a lot of work. There are so many steps involved, from creating the right pieces to posting them the right way to engaging your audience so they want more. Ready to stop making content marketing just another piece work? Let’s turn that around and make content marketing work for you instead!…

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Content makes your business visible online. Without content, your customers won’t find you, and without customers, your business won’t take off. Content marketing is an important part of any marketing strategy. It has a powerful impact on WordPress SEO and shapes your company’s brand image. It can also drive up traffic and increase your email…

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If you are competing in a crowded marketplace, where your competitor is selling a product or service that is very similar to what you are selling, you need to do something that makes you stand out. You need to build a relationship with your audience. This is why companies invest so much money in branded…

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Google is providing its users with lots of great free tools. Many of those can turn handy for marketers as well. The Google People Also Ask (PAA) feature is one of those search elements that should be used by content  and search marketers. With the changes in algorithms over the years, the adaptations for social…

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Have you heard of interactive content?  Do you truly understand its power and significance for the future of content marketing? We know that ‘Content is King’. Content gets people to engage with you, it can impact SEO, and the success of your business. It’s no surprise that content marketing drives digital marketing success. You’ve very…

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What is the secret to creating branded content that is relevant to your readers? If you have considered using branded content in your marketing mix, and wondering how to create it, this article is for you! In the event that you’re promoting your services or selling digital products, understanding your existing buyers and eventual customers…

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65% of people are visual learners. If you don’t create content that appeals to this massive chunk of your audience, you will miss out on engagement, traffic and sales. One way to attract visual learners is by creating videos. That’s why a video content strategy is critical to your marketing. Many people shy away from…

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For businesses that run online, it is important to keep a handle on everything, including the need to monitor website content changes. Online businesses need to control what content was added to their websites, whether it’s the images, pages, posts or other files. Especially when you manage dozens of websites that have a lot of…

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The number one blogging metric that most people like to focus on is traffic, but it isn’t actually the most important metric. The most important blogging metric is subscribers. When you convert more of your traffic into subscribers, you will generate more revenue as email is one of the best channels for acquiring new customers….

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Creating content can be time consuming. Do you ever wonder if content marketing is really worth the effort? Is content still really king? The answer is a resounding yes. Content marketing has a multitude of benefits. Creating and sharing content with purpose can be an extremely effective way to: Build an audience. Cement your brand…

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Are you looking for info on how to build a content strategy that is more meaningful and effective? Do you need a single vision helping you unite your whole team around one common goal? Then here’s an idea for you: build your whole content strategy around answering niche questions. Why Research and Optimize for Questions?…

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How can you use content marketing to increase sales? Are you looking for actionable tips to help you improve website traffic and dramatically increase sales? You’re in the right place! Content marketing is a unique digital marketing property in the inbound marketing toolbox. It is helping marketers to reach their target market with their brand…

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When you go online to search for content marketing statistics, you are inundated with options. It would appear that every blogger under the sun has decided to become an expert in this ‘relatively’ new form of marketing and wants to tell you what it is and why you should use it to help promote your…

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Every year over two billion blog posts are published online. If you’re a business owner or blogger, this statistic may seem alarming. How are you supposed to get your latest content out to your audience when there are billions of posts coming out every year and beat your competition at content promotion? The reality is,…

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Let’s face it: content marketing is hard. Every business, from decades-old establishments to enthusiastic startups, are all fighting for the attention of their audience online to grow their businesses. Original, engaging content is of the highest demand ever, and every successful content marketer must find that sweet spot between understanding their audience and creating content…

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According to the Content Marketing Institute report, 88% of B2B marketers are using content marketing as part of their marketing strategy. These days content marketing is overwhelming. It’s never easy to run and balance social media, email, and other content marketing tactics. That’s where content marketing campaigns tools come in. A lot of marketers consider…

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Are you having trouble driving traffic to your B2B website? Does your B2B content marketing program leave everyone yawning with boredom? It’s time to shake things up and make B2B content marketing exciting! B2B content marketing is often thought of as serious, dull, and in the weeds. However, every company has a story to tell….

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Content marketing is not only a way to gather visitors for your website but also helps develop your company’s brand voice. Wondering why? Apart from publishing regular blog posts and creating highly readable content, each content on your website must also be able to highlight its personality. This personality or character trait of your company…

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Content is my bread and butter. Over the years, I have shared content marketing trends, tips, tricks and best practices for this powerful marketing tool and become known for my own content in the process. I am a firm believer that, regardless of changes in the digital marketing industry, content remains king. It is an…

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Content marketing tactics like blogging work well right now. They can drive a lot of traffic and leads. But people’s content preferences are changing as they are consuming more video. Video is expected to account for 82% of all internet traffic by 2022. That’s why your content marketing ideas for new content should revolve around…

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Everyone who has to deal with content in any of its manifestations knows that it is the key to everything in digital and social media. Whether we are talking about a blog, website, or even creating social media content, if the delivered information is fresh and engaging, it will attract the audience and become a…

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But making your content stand out is harder than ever. Today, people are so inundated with content that they don’t read unless they are truly engaged. They often scan information and move on if the content doesn’t hook them immediately. Getting attention and engagement from people happens by making interactive content. It’s an effective way to…

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A lot of content we absorb online has a very specific goal: to buy, sign up or learn more. Most of the content we digest and engage with every day is a part of the content marketing funnel. This is a multi-tiered process that moves people from being aware of a service or product to…

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Are you a newbie in the business market with no idea how to go about promoting your business? Well, dear new-found-entrepreneur, facts from all over the world say content marketing is the best sphere for investment at the moment as it does not require a person to tirelessly promote your products 24*7. It attracts more…

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When running an ecommerce store, it’s important to diversify your traffic. Ads and influencer marketing offer a great starting point, but they can get expensive in the long run. A more affordable option is content marketing, but watch out for content marketing mistakes! If you’ve been using content marketing to run your ecommerce store, but…

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Content marketing is like the Swiss army knife of marketing. It fits into a little bit of everything you do in sales and marketing. It would even be fair to say, that done right, content marketing can be the linchpin of your sales and marketing. Content marketing conversion is what you need to get more…

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Are you stuck in the same content marketing routine using the same content formats over and over again? This guide will get you inspired! It’s all about why and how to diversify your content marketing strategy. Diversifying your content strategy has multiple benefits, including: Content diversification spurs your (and more importantly your team’s) inspiration and…

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When you hear the word content, what comes to mind? Do you think about blog posts, listicles, and guides on your website? If so, you’re not wrong. However, there is more to content than what’s under the blog button neatly tucked away on your homepage. Content encompasses every aspect of our business and plays a…

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One of the biggest challenges in content marketing and corporate communication is the consistent development of outstanding content. Repurpose your content helps you to make the most of it. With a smart content repurposing strategy, you can reuse and convert existing content into more formats and publish your content on more channels to get more…

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According to Content Marketing Institute’s article, “What Effective B2B Content Marketing Looks Like [New Research]”, 57% of B2B marketers tell that it’s hard to consistently produce quality content. The big challenge of content marketing is to come up with topics to write about. If you have a great content idea for your blog post, it…

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There’s no question that video needs to be a part of any B2B content marketing plan. Cisco has predicted that by 2022 video will make up around 82% of all internet traffic. According to Statista, 85% of all internet users in the United States already watch online video content every month. But how does that…

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These days we all realize the power of content: It builds the foundation for all digital marketing tactics and it is able to drive leads and traffic long-term. Consequently, more and more content is being created on a daily basis. Businesses seem to be under impression that if they miss a week, their content marketing…

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Live video is one of the most engaging content types today, with 100 million internet users watching online video every day. Today, all major social media platforms support livestreaming. With live video picking up in consumption as well as in features, there are several learnings for marketers on how they can capitalize on the growing…

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For online businesses who invest in content marketing, every piece of content needs to be flawless. Otherwise, you won’t be successful. The problem is that content is not only blog posts, podcasts or social media activity. It’s all of the above, and not just that. But if you work in a large agency or company,…

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Looking to start a content marketing program but not quite sure how to make it work? Wondering what content marketing tactics you’re missing in order to make your program successful? You’re not alone. Content marketing can be a very compelling way to capture mindshare and close business. However, simply creating content without any overarching plan…

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Voice search is on the rise. We all have known this for ages but the voice search market may actually be growing faster than we expected. Throughout the last few years, smart speakers have been taking the market by storm. With the emergence of Amazon’s Alexa (powered by Bing search), Google’s Homepod, and Apples’ Homepod…

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Any content marketing is only as effective as the content. Mindlessly creating mountains of content may get temporary success, but it doesn’t necessarily fulfill your business goals and your marketing requirements. The same is true for how to use infographics. While there are multiple criteria to decide what type of content you should be creating,…

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You work on your blog and don’t see the results you should. If you optimize your old blog content you could see significate gains in traffic. Learn how… READ MORE >>

Don’t believe these 5 content marketing myths! If you do your digital marketing efforts will continue to suffer while your competitors will grow!

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It’s easy to fall into a rut and share the same content format over and over and over. No wonder many question the efficacy of their content marketing efforts. After all, who wants to listen to the same spiel time and time again, especially in a social media world where so much shiny and new…

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When getting started with content marketing most people view it as a free method where you create content and drive traffic through search engines and social media shares. But there are also several affordable paid methods you can use to promote your content and drive more website traffic from social media. One such content marketing…

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In a world of overwhelming, instantaneous updates, how do you get your valuable social media content noticed? How can you create social media content that truly cuts through the social noise? There are hundreds of thousands of new social media posts added every second. Take today for instance. There have already been over 31 million…

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Keyword research is much easier these days. There are so many tools out there that you could get lists longer than you could ever use for keywords just waiting to be properly targeted. While some phrases are cornered tightly by the larger brands out on the web, the increase in more specific phrases, questions and…

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If it were not for my editorial content marketing calendar I would be completely blind. I mean it, my work would not only be unproductive but there is no way I could keep up with the demands of running a blog and a business at the same time. I would lose my mind. No matter…

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Webinars are one of the most powerful forms of content as they have a high conversion rate. Adobe found that their webinar landing pages converted to registrations at 51% and that 19% of webinar attendees converted by joining a demo they offered at the end. Learning how to promote your webinar will help you become…

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Looking back on the years it is incredible to see how far my life – and work – have come. I couldn’t have conceived of the hardships I would face, the struggles I would go through, the triumphs and successes, the moves and changes. The industry I have dedicated myself to have shifted so dramatically…

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While running an ecommerce store, one of the most important things you need is traffic. The more traffic you drive the more sales opportunities you create. A cheap way to drive traffic is a blog. Websites with blogs have 434% more indexed pages which helps to attract more traffic from search engines. Helpful content also gets…

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Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always do. Unfortunately, how to create a content marketing strategy is an important one that will stress out many. There’s no way to make a project launch easy. After all, the…

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Which is the better way to go: Content curation or content creation? After all, there are many different buyers in many different phases of the customer lifecycle. The key to capturing their interest is to provide content that hooks their attention, lets them know you are an expert in providing solutions to their problems, and…

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A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use tools. Luckily there are plenty of free content marketing tools to leverage today. While there are many tools that claim to “do it all,” the truth of the matter is that…

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I’ve already said once before that writing a successful blog post does not end after you hit publish. Content marketing for your business should reap certain rewards, and by that I mean you have to write blog posts that convert readers into followers and eventually into potentially paying customers. But before your content convinces enough…

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I have written about ways to rise above the noise and get attention for your content (see my post Winning the Attention Game in Content Marketing). An important part of this involves tuning into the voice of your customer. After all, it is hard to get them to care if your info is not relevant…

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