What types of content are you prioritizing as part of your content marketing strategy to help grow your business faster? Several marketers are using different content strategies to reach their target audience, clients, and eventual customers with their brand message. That is the essence of marketing, especially in the digital marketing space. Moreover, marketing is…
Content Marketing
How to Promote Your Facebook Content Using 7 Powerful Tactics
With over a billion users, the Facebook Audience Network is understandably popular with marketers who want to promote their content. But does this alone make it right for your business?
Discover how to boost the ROI of your content by using Facebook strategically to reach new audiences and engage them.
How to Repurpose Your Content for Social Media Marketing
One of the biggest challenges in content marketing and corporate communication is the consistent development of outstanding content. Repurpose your content helps you to make the most of it. With a smart content repurposing strategy, you can reuse and convert existing content into more formats and publish your content on more channels to get more…
How to Use Artificial Intelligence to Create Evergreen Content
To many people, artificial intelligence is not a new term. AI has increasingly taken over many aspects of marketing, business management, and sales. In recent years, AI also plays an integral part in lead generation by creating evergreen content. For years, engineers and scientists have been struggling to create computers with human-like decision-making and sensory…
5 Incredible Tools to Validate Your Content Ideas
According to Content Marketing Institute’s article, “What Effective B2B Content Marketing Looks Like [New Research]”, 57% of B2B marketers tell that it’s hard to consistently produce quality content. The big challenge of content marketing is to come up with topics to write about. If you have a great content idea for your blog post, it…
7 Videos You Need To Make B2B Content Marketing Powerful
There’s no question that video needs to be a part of any B2B content marketing plan. Cisco has predicted that by 2022 video will make up around 82% of all internet traffic. According to Statista, 85% of all internet users in the United States already watch online video content every month. But how does that…
Five Ways to Build More Visibility for Your Old Content
These days we all realize the power of content: It builds the foundation for all digital marketing tactics and it is able to drive leads and traffic long-term. Consequently, more and more content is being created on a daily basis. Businesses seem to be under impression that if they miss a week, their content marketing…
Why Livestreams are the New Webinars for Content Marketing
Live video is one of the most engaging content types today, with 100 million internet users watching online video every day. Today, all major social media platforms support livestreaming. With live video picking up in consumption as well as in features, there are several learnings for marketers on how they can capitalize on the growing…
The 4+4 Guide to Incorporating Content into Your Email Marketing Strategy
Take any email marketing strategy, break it down to the bare essentials and you’ll agree that effective content makes all the difference between success and failure. Whether you maneuver the campaign manually or automatically, it’s content that gets people to open emails and be inspired to respond. But how do you relentlessly create a compelling…
How to Integrate Social Media Into Your Content Marketing Plan (In 8 Easy Steps)
How does social media stack up with your content marketing plan? Are you getting the return on investment (ROI) of your content marketing efforts? How can you use social media to complement your content marketing strategy? We will address those questions in a moment. However, as a content marketer, you know that creating a compelling…
How to Make Social Media Content Your Growth Engine
Social selling has become something of a buzzword that helps fuel business growth, but it is much more than that. Rather, it is the process of relationship building as part of a sales process to find, connect with, understand, and nurture prospects and customers. In other words, by engaging in activities like sharing relevant content,…
5 Lesser-Known Tools To Organize Your Content Marketing Tasks
For online businesses who invest in content marketing, every piece of content needs to be flawless. Otherwise, you won’t be successful. The problem is that content is not only blog posts, podcasts or social media activity. It’s all of the above, and not just that. But if you work in a large agency or company,…
Ten Content Marketing Tactics You Need To Make Your Business Successful
Looking to start a content marketing program but not quite sure how to make it work? Wondering what content marketing tactics you’re missing in order to make your program successful? You’re not alone. Content marketing can be a very compelling way to capture mindshare and close business. However, simply creating content without any overarching plan…
How to Optimize Your Content for Voice Search
Voice search is on the rise. We all have known this for ages but the voice search market may actually be growing faster than we expected. Throughout the last few years, smart speakers have been taking the market by storm. With the emergence of Amazon’s Alexa (powered by Bing search), Google’s Homepod, and Apples’ Homepod…
How and Why to Use and Optimize Infographics to Meet Your Content Marketing Goals
Any content marketing is only as effective as the content. Mindlessly creating mountains of content may get temporary success, but it doesn’t necessarily fulfill your business goals and your marketing requirements. The same is true for how to use infographics. While there are multiple criteria to decide what type of content you should be creating,…
5 Types of Video Content That Will Amplify Your Content Marketing ROI
What types of video content can you add to your content marketing strategy to amplify your return on investment (ROI)? Are you wondering how video content marketing can strengthen your marketing campaign? Video content is fantastic in attracting and engaging users, which is why more brands are turning to videos as an essential marketing strategy…
The Best Ways to Master Social Media Content Marketing
Stand out from the crowd and noise by making data-driven decisions with social media content marketing to drive sales and engagement.
Discover five critical areas to master social media content marketing.
14 New Ways to Promote Your B2B Blog
It’s very possible that you’re not getting the results from your B2B blog that you want. But don’t fret, learn how to amplify your awesome content here! READ MORE >>
The 5 Steps You Need To Follow For Content Marketing Success
How to Optimize Your Old Blog Content to Boost More Traffic
You work on your blog and don’t see the results you should. If you optimize your old blog content you could see significate gains in traffic. Learn how… READ MORE >>
5 Content Marketing Myths That Are Hurting Your Conversions
Don’t believe these 5 content marketing myths! If you do your digital marketing efforts will continue to suffer while your competitors will grow!
5 Powerful Social Media Visual Content Trends That Will Boost Your Marketing Results
As you are already aware visual content is an indispensable part of any social media marketing strategy. Discover how to use social media visual content to capture attention, engage your audience and convert them into customers.
5 Effective Ways That Will Improve Your Content Marketing Strategy
Have you upgraded your content marketing strategy for 2019? What strategies have you put in place to improve your content marketing campaign? Every seasoned marketer will always search for more content marketing ideas and the most effective ways to strengthen his marketing practices to enable him to stay ahead of the competition and, maximize return…
5 Insanely Sharable Formats to Improve Your Content Marketing Efforts Right Now
It’s easy to fall into a rut and share the same content format over and over and over. No wonder many question the efficacy of their content marketing efforts. After all, who wants to listen to the same spiel time and time again, especially in a social media world where so much shiny and new…
Six Content Ideas to Plan Your Content Marketing in 2019
If you haven’t yet made up your mind as to what you are going to write about this year, it’s time that you plan your content out with some fresh content ideas. The beginning of the year is the slowest season for most of us: Use it to work on your editorial calendar. Get organized!…
How to Easily Humanize Your Brand with a Visual Content Calendar
The challenge of creating engagement on social media is that business owners tend to forget that social platforms are less engaging than people. According to Ascend2, most businesses find social media the most difficult channel to use and creating compelling content the most challenging of media tasks. That’s where a visual content calendar will become…
How To Win This Holiday Season Online
For many small businesses, the holidays are more than just a time for decorations and music. To many businesses, the holiday season represents a significant chunk of their yearly sales revenue. Just how big of a chunk? According to the National Retail Foundation, 20%-40% of yearly sales for small and mid-size businesses come in the…
How to Create a Search-Optimized Video Content Strategy
For many content providers, the increasing popularity of videos is a blessing. For most businesses, it’s a necessary evil because customers expect to find them on Youtube. That’s where a video content strategy comes in. Whether you hate it or like it, video has become an integral part of any content marketing strategy, in most…
How To Be a Rockstar Twitter Chat Guest And Win At Content Marketing
Want an engaged audience to amplify your content marketing efforts? Ready to grow your reputation at high speed? If you answered yes to these questions, a Twitter chat is the way to go! Twitter is a great place in general to win customers and gain influence through your content marketing efforts. Twitter chats can give…
How to Create Highly Shareable Images for Your Content Marketing
After you create your content you should spend an ample amount of time promoting it. When getting started with content marketing most people dedicate more time to creating and less time to promoting. But experienced marketers know the importance of content promotion. Some top marketers like Derek Halpern spend as much as 80% of their…
How to Create Video Content for Your Social Media Sales Funnel
Want to add video to your social media marketing plan? With more video content having been created in the last 30 days than the amount of television content created in the last thirty years, standing out with your video content is a challenge. But if done properly social media video can help achieve your business objectives.
Discover how to use video to support your social media sales funnel.
How Fresh is Your Content? – Podcast Ep. 129
Part of what you do as marketers, business owners, or entrepreneurs is to create content. This could be a Facebook or Instagram post, a blog or a You Tube video. Its important to shuffle priorities in terms of what content we publish where and align them with there we see ROI at all times. The…
Five Keyword Research Steps not to Overlook to Create Better Content
Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best and brightest keyword combinations within my little slice of the industry. So I am always looking for new ways I may have been missing that help me do that….
Twelve Books About Blogging and Content Marketing You Need to Check Out
The content marketing and the blogging worlds are closely tied together. A common trait of both is that these environments change very quickly. What works this month might not offer good results the next month and you never know when these major changes might occur, because they are caused by many factors. That’s why blogging…
How to Amplify Your Content Marketing Promotion with Facebook Ads
When getting started with content marketing most people view it as a free method where you create content and drive traffic through search engines and social media shares. But there are also several affordable paid methods you can use to promote your content and drive more website traffic from social media. One such method is…
Seven Powerful Tips to Create Social Media Content Your Readers Love
In a world of overwhelming, instantaneous updates, how do you get your valuable social media content noticed? How can you create social media content that truly cuts through the social noise? There are hundreds of thousands of new social media posts added every second. Take today for instance. There have already been over 31 million…
Write and Promote Your Articles to Get the Most Out of Your Content Strategy
You’ve written a perfect article, you’ve shared your expert opinion, you’ve poured everything you had into this blog post. But it’s still not enough. For some reason, your article goes unnoticed. Well yes, writing a high-quality piece is no longer enough. To get a real exposure, you have to know your reader personas, try different…
How To Quickly Create And Promote Content For Effective Self Branding
In today’s connected world, content marketing has become a key part of every company’s marketing efforts. Content marketing is a great way to showcase a business’ value and expertise, build a business’ brand, and increase customers’ trust through knowledge sharing. However, have you ever thought about how you could use content marketing for building your…
Keyword Research Tools to Help Your Content Research and Brainstorming
Keyword research is much easier these days. There are so many tools out there that you could get lists longer than you could ever use for keywords just waiting to be properly targeted. While some phrases are cornered tightly by the larger brands out on the web, the increase in more specific phrases, questions and…
Six Powerful Ways to Create Engaging Video Content for Social Media
Video content is becoming more and more important to social algorithms, which is why engaging video content, should be an important aspect of your content marketing strategy.
Consider this – the average person watches more than an hour and a half of online video content per day. So it makes sense to position yourself in front of these people in the one place they’re prone to visiting. Discover proven ways to create engaging video content for social media.
How to Write an Article that is Way Better than the Existing Content on this Topic
There are no original writing ideas left. All ideas that come to mind have been already covered by someone else, one way or another. Having said that, it doesn’t mean you can’t try writing something 10x better than the existing content and make this topic your own. That’s why you need to learn how to…
How to Create and Fill your Social Media Calendar for a Year (With Free Templates)
Do you want a better way to plan, organize, and publish your social media content? Discover how to create and fill your social media calendar for a year.
6 Content Marketing Metrics You Can’t Afford to Ignore
Content marketing has become very competitive. Millions of blog posts are published every month. By 2019, the global content marketing spend per year is expected to exceed $300 billion. But how many of you are properly measuring content marketing metrics to get the greatest ROI from your content marketing budget? There are two things you…
Why Do Content Marketers Need to Write Long-Form Content?
Long-form content is a key to any content marketing plan. It provides the center around which all of your content marketing efforts will circle. That said, many people shy away from creating long-form content. It can be intimidating to figure how to focus and grow your content base. There are many channels on which you…
Twelve Free Tools For Creating an Effective Editorial Calendar
If it were not for my editorial content marketing calendar I would be completely blind. I mean it, my work would not only be unproductive but there is no way I could keep up with the demands of running a blog and a business at the same time. I would lose my mind. No matter…
Six Fresh Ways to Generate Maximum Leads From Your Blog Posts
Blogging is one of the best and cheapest ways to drive traffic to your website. But if you want to generate revenue from this traffic, you need to apply several tactics that convert traffic to leads. First and foremost, you need to generate maximum leads from your blog posts. Therefore, to help you generate maximum…
How to Promote a Webinar with Social Media
Webinars are one of the most powerful forms of content as they have a high conversion rate. Adobe found that their webinar landing pages converted to registrations at 51% and that 19% of webinar attendees converted by joining a demo they offered at the end. Learning how to promote your webinar will help you become…
How to Improve Online Sales with Social Media Content
Who doesn’t want to increase sales?
To increase sales most people tend to look at conversion optimization techniques. However, the idea of using social media content to engage with customers and drive sales is often overlooked.
In this post, we discover how to improve online sales with social media content. We also look at how we can streamline the buying process for your customers on platforms that they enjoy using to engage with others in a social environment.
How to Create Successful Content Using Seasonality
Looking back on the years it is incredible to see how far my life – and work – have come. I couldn’t have conceived of the hardships I would face, the struggles I would go through, the triumphs and successes, the moves and changes. The industry I have dedicated myself to have shifted so…
Nine Tools to Get the Best Results from Your Social Media Content Ideas
Kara Lauder, founder of the Kader Boot Co in Australia, got a major marketing and awareness boost when she was asked to feature her boots in the Oscar gifting suites. When coupled with social media content ideas like this, it worked a treat for her brand: In fact, her social media content and marketing has enabled…
How to Use Your Blog to Drive More Ecommerce Sales
While running an ecommerce store, one of the most important things you need is traffic. The more traffic you drive the more sales opportunities you create. A cheap way to drive traffic is a blog. Websites with blogs have 434% more indexed pages which helps to attract more traffic from search engines. Helpful content also gets…
13 Great Content Marketing Tools You’ve Got to Try Today
Content marketing is an ever evolving process, but it remains one of the most effective means of branding and promoting a business available today. It’s also a time consuming activity that warrants an entire team dedicated 100% to the task. Unfortunately, most of us can’t afford that and are held holding both ends of the…
Five Social Media Marketing Strategies to Capitalize on Semantic Trends
Noticed any change in how search engines behave? How social networks behave? If you did and wondered what caused it, the answer is semantic web. That’s why semantic web marketing has become so important today. Semantic web is characterized by algorithms, capable of learning from interaction touchpoints taking place online. When an ad suddenly pops…
Seven Types of Social Media Content to Create to Wow Your Fans
In an attempt to boost its social media presence as part of a cross-channel campaign, the Dollar Shave Club used humor to poke fun at its competitor, who claimed that its razors’ blades are so high quality you can use them for a month. The campaign featured humorous types of social media content like the…
3 Interactive Content Marketing Tools You Need to Use
Feeling like a content marketing pick-me-up? Need to come up with fresh ideas? Wondering why your audience isn’t interested in your content? It’s time you started to add some interactive content to your content marketing efforts. Reading content is great, but getting your audience personally involved in your content is even better. When customers can…
How to Plan Your Content Marketing Strategy for Your Project Launch
Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always do. Unfortunately, how to create a content marketing strategy is an important one that will stress out many. There’s no way to make a project launch easy. After all, the…
How to Boost Sales with Social Media Storytelling
LinkedIn’s recent State of Sales Report for 2017 indicates that social media is changing sales and our expectations around how salespeople should conduct relationships with customers. For example, 94% of those surveyed said they go to social media platforms to gain insights about customers. We know that a large part of business centers around persuasion. Yet…
5 Content Marketing Hacks to Promote Yourself at an Event
Events provide the perfect opportunity to promote yourself and your offerings. You have a ready-made, targeted audience and a very specific time period during which you can stand out as a knowledge provider and a thought leader. It doesn’t matter whether you are running the event or simply attending – you can’t afford to miss…
Content Curation vs Content Creation – Which is Better?
Which is the better way to go: Content curation or content creation? After all, there are many different buyers in many different phases of the customer lifecycle. The key to capturing their interest is to provide content that hooks their attention, lets them know you are an expert in providing solutions to their problems, and…
5 Hilarious Content Marketing Campaigns With Great Results
Funny content marketing campaigns can be very effective. Yet many companies shy away from using humor in their marketing process. It can be difficult to know where to draw the line between “amusing” and “offensive”. However, when done right, humor can help you gain brand recognition and new customers. Seeing how others do it right…
25 Free Content Marketing Tools to Radically Boost Your Results
A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use tools. Luckily there are plenty of free content marketing tools to leverage today. While there are many tools that claim to “do it all,” the truth of the matter is that…
What Does the Marriage between Social Media and Content Marketing Imply for B2B Brands?
Social media, B2B, and content marketing have never been in such a perfect alignment before. Content marketing is now synonymous to SEO. At the same time, social media is consuming conventional SEO techniques and B2Bs are looking forward to increasing online marketing spending. Let’s connect all the dots and see what we can derive: The…
How to Do Content Marketing and Social Media for Your Niche
For a business, producing niche-specific content is a surefire way to gain loyal followers and turn them into customers. This may limit a brand’s audience pool, but its benefits outweigh its limitations. The synergy of content marketing and social media, however, can help overcome these inherent limitations. Niche-specific content brings targeted incoming visits to your…
5 Tools to Effectively Promote Your Blog Posts
I’ve already said once before that writing a successful blog post does not end after you hit publish. Content marketing for your business should reap certain rewards, and by that I mean you have to write blog posts that convert readers into followers and eventually into potentially paying customers. But before your content convinces enough…
4 Examples of Fabulously Effective Content Marketing
It’s hard to do content marketing right. You can easily fall into the traps of shouting out your own accolades, writing great content and never having anyone see it, or even being confused about what makes great content to begin with. How do you go about doing effective content marketing? Luckily for us, however, some…
5 Free Headline Tools to Make Your Eye-catching Content Irresistible
Are you creating high-quality content yet experiencing little traffic? Maybe you’re wondering why even though you’re posting on multiple channels no one is clicking on the headline you’re sharing on social media and checking out your content? If so, it’s time to start thinking about how to write better headlines. In content marketing, more important…
How to Boost Content Marketing With Influencer Outreach
93% of all marketers say that content marketing is a big part of their marketing strategy. Now that’s a BIG percentage. But despite the fact that hundreds and thousands of content is being produced and distributed, most of it is lost in the crowd. So – how do you stand out from this noisy crowd…
5 Event Planning Secrets for Outstanding Event Exposure
Want to get amazing content and social media event exposure? There are loads of ways to supercharge your experience – and it all starts with your event planning ahead of time. We all have very busy schedules. It’s hard to find time to complete the day-to-day activities of a marketing professional, let alone take some…
How Social Media Can Affect Content Quality
High-quality content gets a lot of upvotes on social media. People share the content and it goes viral. But social media’s role in content marketing is not limited to just this. Social media affects content quality. Content developers can follow social media to get an idea of what’s trending and create content accordingly. Social and SEO Content marketing…
5 Proven Ways to Grow Customer Trust, Confidence and Love
Are you finding that your social media audience is stagnant? Have you lost momentum with your customers and followers? According to marketing legend Gary Vaynerchuk, If you’re doing the same thing (day after day) and your business isn’t growing, you’d better listen to your audience. It’s easy to post on social media. It’s harder to…
Can Social Media Replace Content Publishing Networks?
Brands are supplementing their content marketing efforts with social media, causing social media to emerge as a publishing platform. The question is: Can social media replace the existing content syndication networks. Let’s discuss. Content syndication networks Syndication platforms are of two categories – digital and nondigital. A digital syndication platform can be a website, an…
The Role of Social Media in User Generated Content Marketing
In the marketing world, user generated content (UGC) is the next big thing. Business guru Howard Schultz once said, “Authentic brands don’t emerge from marketing cubicles or advertising agencies.” Brands are desperate to regain the authenticity they’ve lost due to competition. User generated content (UGC) in favor of a brand ticks the authenticity checkbox. We’ll…
52 Ideas for Sharable Content Creation
Have you ever felt that lump of abject dread in your stomach when you stared at the keyboard, trying to fuel ideas for new content creation? Fear no more! It’s time to start creating content! And not just any content – shareable content! While producing new content daily is a lofty goal that not all…
3 Free Content Curation Tools to Save You Time and Grow Your Rep
Content curation can be used to boost traffic, SEO, thought leadership and more. What’s more, there are some great tools out there to make the curation process extremely easy. Not sure what content curation is? Content curation involves gathering content from a variety of reputable sources and sharing it via a single source (for example…
How to Include Customers in Your Content Marketing
Customers are at the heart of your business. Of course, they provide your business with the revenue it needs to keep going. But did you also think about the fact that they can help you grow your audience? It’s then natural to think about how to include customers in your content marketing. When your customers…
11 Must-Have Content Curation Best Practices
The social media revolution was a huge equalizer among the publishing industry by giving anyone and everyone the tools to be their own publisher. Several years later, content curation is poised to do the same thing for thought leaders: Those who are able to curate the “best of the best” of content in their niche…
How to Start a Guest Blogging Program (Even if You Don’t Have Big Name Pull)
When you provide relevant, meaningful content, you quickly become a resource for prospects and customers alike. However, producing content is a time-consuming process. For many companies whose resources are already stretched to the limit, producing enough content can become a real challenge. That’s where a guest blogging program comes in handy. No, a guest blogging…
How to Develop a Ton of Content by Attending an Event
Everyone knows you can acquire knowledge and connections by attending an event. But did you know you can also create content from an event that can be used to grow your audience, mark you as a leader, and provide material for weeks to come? Here’s how to create content from an event. 1. Pick Your…
Best Practices for Content Marketing through Social Media
To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing contributor Justice Mitchell. Clearly content marketing is a popular subject that resonates with our readers, but…
Make Your Storytelling Content Worth Sharing
Storytelling content is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand, product or personal essence like a solid story that can be retold (shared) with contemporary social tools. However, you need…
“Plinko” Content: Zig and Zag Your Way to Brand Awareness
Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand essence like a solid story that can be retold (shared) with all the contemporary social tools. However, there is also a…
How to Leverage Live Streaming for Content Marketing
Live streaming is huge. Almost 1/3 of business video in 2013 was viewed via the live streaming pioneer Ustream. Don’t think people have time to watch live stream video? It was reported that the average viewing time of a stream was 25 minutes on uStream versus a mere 6 minutes for Hulu and 3 minutes…
How to Make Your Content, Messages and Ideas Stick
It’s a frenzied environment in social media these days. Publishers, brands (anyone, really, who wants to share info, vent or get attention) spew content and updates. We try our best to filter the mess, and focus on the important stuff. That’s why you need to focus on creating sticky content. The sad fact is, we…
How to Curate Content Like a Pro
A flip side of the social media revolution is that now anyone can be a publisher. This means that you need to compete with all kinds of bloggers, online media, Twitter and other social network chatter to get your content and postings noticed. It also means you need to understand how to curate content like…
Content Marketing: Trend Spotting in the Social Media Wild
I have written about ways to rise above the noise and get attention for your content (see my post Winning the Attention Game in Content Marketing). An important part of this involves tuning into the voice of your customer. After all, it is hard to get them to care if your info is not relevant…
10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
Content marketing is more important than ever, and some would argue that it’s the most efficient way to boost your SEO these days. Content is also an excellent engagement vehicle. Furthermore, learning how to create high quality content for your website, blog, and newsletter is key if you want to continue to attract customers to your…