Content Marketing

Are you having trouble driving traffic to your B2B website? Does your B2B content marketing program leave everyone yawning with boredom? It’s time to shake things up and make B2B content marketing exciting! B2B content marketing is often thought of as serious, dull, and in the weeds. However, every company has a story to tell….

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Content marketing is not only a way to gather visitors for your website but also helps develop your company’s brand voice. Wondering why? Apart from publishing regular blog posts and creating highly readable content, each content on your website must also be able to highlight its personality. This personality or character trait of your company…

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Content is my bread and butter. Over the years, I have shared content marketing trends, tips, tricks and best practices for this powerful marketing tool and become known for my own content in the process. I am a firm believer that, regardless of changes in the digital marketing industry, content remains king. It is an…

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Content marketing tactics like blogging work well right now. They can drive a lot of traffic and leads. But people’s content preferences are changing as they are consuming more video. Video is expected to account for 82% of all internet traffic by 2022. That’s why your content marketing ideas for new content should revolve around…

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Everyone who has to deal with content in any of its manifestations knows that it is the key to everything in digital and social media. Whether we are talking about a blog, website, or even creating social media content, if the delivered information is fresh and engaging, it will attract the audience and become a…

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But making your content stand out is harder than ever. Today, people are so inundated with content that they don’t read unless they are truly engaged. They often scan information and move on if the content doesn’t hook them immediately. Getting attention and engagement from people happens by making interactive content. It’s an effective way to…

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A lot of content we absorb online has a very specific goal: to buy, sign up or learn more. Most of the content we digest and engage with every day is a part of the content marketing funnel. This is a multi-tiered process that moves people from being aware of a service or product to…

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Are you a newbie in the business market with no idea how to go about promoting your business? Well, dear new-found-entrepreneur, facts from all over the world say content marketing is the best sphere for investment at the moment as it does not require a person to tirelessly promote your products 24*7. It attracts more…

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When running an ecommerce store, it’s important to diversify your traffic. Ads and influencer marketing offer a great starting point, but they can get expensive in the long run. A more affordable option is content marketing, but watch out for content marketing mistakes! If you’ve been using content marketing to run your ecommerce store, but…

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Content marketing is like the Swiss army knife of marketing. It fits into a little bit of everything you do in sales and marketing. It would even be fair to say, that done right, content marketing can be the linchpin of your sales and marketing. Content marketing conversion is what you need to get more…

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Are you stuck in the same content marketing routine using the same content formats over and over again? This guide will get you inspired! It’s all about why and how to diversify your content marketing strategy. Diversifying your content strategy has multiple benefits, including: Content diversification spurs your (and more importantly your team’s) inspiration and…

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When you hear the word content, what comes to mind? Do you think about blog posts, listicles, and guides on your website? If so, you’re not wrong. However, there is more to content than what’s under the blog button neatly tucked away on your homepage. Content encompasses every aspect of our business and plays a…

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One of the biggest challenges in content marketing and corporate communication is the consistent development of outstanding content. Repurpose your content helps you to make the most of it. With a smart content repurposing strategy, you can reuse and convert existing content into more formats and publish your content on more channels to get more…

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According to Content Marketing Institute’s article, “What Effective B2B Content Marketing Looks Like [New Research]”, 57% of B2B marketers tell that it’s hard to consistently produce quality content. The big challenge of content marketing is to come up with topics to write about. If you have a great content idea for your blog post, it…

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There’s no question that video needs to be a part of any B2B content marketing plan. Cisco has predicted that by 2022 video will make up around 82% of all internet traffic. According to Statista, 85% of all internet users in the United States already watch online video content every month. But how does that…

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These days we all realize the power of content: It builds the foundation for all digital marketing tactics and it is able to drive leads and traffic long-term. Consequently, more and more content is being created on a daily basis. Businesses seem to be under impression that if they miss a week, their content marketing…

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Live video is one of the most engaging content types today, with 100 million internet users watching online video every day. Today, all major social media platforms support livestreaming. With live video picking up in consumption as well as in features, there are several learnings for marketers on how they can capitalize on the growing…

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For online businesses who invest in content marketing, every piece of content needs to be flawless. Otherwise, you won’t be successful. The problem is that content is not only blog posts, podcasts or social media activity. It’s all of the above, and not just that. But if you work in a large agency or company,…

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Looking to start a content marketing program but not quite sure how to make it work? Wondering what content marketing tactics you’re missing in order to make your program successful? You’re not alone. Content marketing can be a very compelling way to capture mindshare and close business. However, simply creating content without any overarching plan…

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Voice search is on the rise. We all have known this for ages but the voice search market may actually be growing faster than we expected. Throughout the last few years, smart speakers have been taking the market by storm. With the emergence of Amazon’s Alexa (powered by Bing search), Google’s Homepod, and Apples’ Homepod…

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Any content marketing is only as effective as the content. Mindlessly creating mountains of content may get temporary success, but it doesn’t necessarily fulfill your business goals and your marketing requirements. The same is true for how to use infographics. While there are multiple criteria to decide what type of content you should be creating,…

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You work on your blog and don’t see the results you should. If you optimize your old blog content you could see significate gains in traffic. Learn how… READ MORE >>

Don’t believe these 5 content marketing myths! If you do your digital marketing efforts will continue to suffer while your competitors will grow!

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It’s easy to fall into a rut and share the same content format over and over and over. No wonder many question the efficacy of their content marketing efforts. After all, who wants to listen to the same spiel time and time again, especially in a social media world where so much shiny and new…

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If you haven’t yet made up your mind as to what you are going to write about this year, it’s time that you plan your content out with some fresh content ideas. The beginning of the year is the slowest season for most of us: Use it to work on your editorial calendar. Get organized!…

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The challenge of creating engagement on social media is that business owners tend to forget that social platforms are less engaging than people. According to Ascend2, most businesses find social media the most difficult channel to use and creating compelling visual content the most challenging of media tasks. That’s where a visual content calendar will…

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For many content providers, the increasing popularity of videos is a blessing. For most businesses, it’s a necessary evil because customers expect to find them on Youtube. That’s where a video content strategy comes in. Whether you hate it or like it, video has become an integral part of any content marketing strategy, in most…

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Want an engaged audience to amplify your content marketing efforts? Ready to grow your reputation at high speed? If you answered yes to these questions, a Twitter chat is the way to go! Twitter is a great place in general to win customers and gain influence through your content marketing efforts. Twitter chats can give…

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After you create your content you should spend an ample amount of time promoting it. When getting started with content marketing most people dedicate more time to creating and less time to promoting. But experienced marketers know the importance of content promotion. Some top marketers like Derek Halpern spend as much as 80% of their…

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Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best and brightest keyword combinations within my little slice of the industry. So I am always looking for new ways I may have been missing that help me do that….

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When getting started with content marketing most people view it as a free method where you create content and drive traffic through search engines and social media shares. But there are also several affordable paid methods you can use to promote your content and drive more website traffic from social media. One such method is…

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In a world of overwhelming, instantaneous updates, how do you get your valuable social media content noticed? How can you create social media content that truly cuts through the social noise? There are hundreds of thousands of new social media posts added every second. Take today for instance. There have already been over 31 million…

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Keyword research is much easier these days. There are so many tools out there that you could get lists longer than you could ever use for keywords just waiting to be properly targeted. While some phrases are cornered tightly by the larger brands out on the web, the increase in more specific phrases, questions and…

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Long-form content is a key to any content marketing plan. It provides the center around which all of your content marketing efforts will circle. That said, many people shy away from creating long-form content. It can be intimidating to figure how to focus and grow your content base. There are many channels on which you…

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If it were not for my editorial content marketing calendar I would be completely blind. I mean it, my work would not only be unproductive but there is no way I could keep up with the demands of running a blog and a business at the same time. I would lose my mind. No matter…

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Webinars are one of the most powerful forms of content as they have a high conversion rate. Adobe found that their webinar landing pages converted to registrations at 51% and that 19% of webinar attendees converted by joining a demo they offered at the end. Learning how to promote your webinar will help you become…

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  Looking back on the years it is incredible to see how far my life – and work – have come. I couldn’t have conceived of the hardships I would face, the struggles I would go through, the triumphs and successes, the moves and changes. The industry I have dedicated myself to have shifted so…

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While running an ecommerce store, one of the most important things you need is traffic. The more traffic you drive the more sales opportunities you create. A cheap way to drive traffic is a blog. Websites with blogs have 434% more indexed pages which helps to attract more traffic from search engines. Helpful content also gets…

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Content marketing is an ever evolving process, but it remains one of the most effective means of branding and promoting a business available today. It’s also a time consuming activity that warrants an entire team dedicated 100% to the task. Unfortunately, most of us can’t afford that and are held holding both ends of the…

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Feeling like a content marketing pick-me-up? Need to come up with fresh ideas? Wondering why your audience isn’t interested in your content? It’s time you started to add some interactive content to your content marketing efforts. Reading content is great, but getting your audience personally involved in your content is even better. When customers can…

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Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always do. Unfortunately, how to create a content marketing strategy is an important one that will stress out many. There’s no way to make a project launch easy. After all, the…

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Events provide the perfect opportunity to promote yourself and your offerings. You have a ready-made, targeted audience and a very specific time period during which you can stand out as a knowledge provider and a thought leader. It doesn’t matter whether you are running the event or simply attending – you can’t afford to miss…

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Which is the better way to go: Content curation or content creation? After all, there are many different buyers in many different phases of the customer lifecycle. The key to capturing their interest is to provide content that hooks their attention, lets them know you are an expert in providing solutions to their problems, and…

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Funny content marketing campaigns can be very effective. Yet many companies shy away from using humor in their marketing process. It can be difficult to know where to draw the line between “amusing” and “offensive”. However, when done right, humor can help you gain brand recognition and new customers. Seeing how others do it right…

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A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use tools. Luckily there are plenty of free content marketing tools to leverage today. While there are many tools that claim to “do it all,” the truth of the matter is that…

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For a business, producing niche-specific content is a surefire way to gain loyal followers and turn them into customers. This may limit a brand’s audience pool, but its benefits outweigh its limitations. The synergy of content marketing and social media, however, can help overcome these inherent limitations. Niche-specific content brings targeted incoming visits to your…

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I’ve already said once before that writing a successful blog post does not end after you hit publish. Content marketing for your business should reap certain rewards, and by that I mean you have to write blog posts that convert readers into followers and eventually into potentially paying customers. But before your content convinces enough…

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Are you creating high-quality content yet experiencing little traffic? Maybe you’re wondering why even though you’re posting on multiple channels no one is clicking on the headline you’re sharing on social media and checking out your content? If so, it’s time to start thinking about how to write better headlines. In content marketing, more important…

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93% of all marketers say that content marketing is a big part of their marketing strategy. Now that’s a BIG percentage. But despite the fact that hundreds and thousands of content is being produced and distributed, most of it is lost in the crowd. So – how do you stand out from this noisy crowd…

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Want to get amazing content and social media event exposure? There are loads of ways to supercharge your experience – and it all starts with your event planning ahead of time. We all have very busy schedules. It’s hard to find time to complete the day-to-day activities of a marketing professional, let alone take some…

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Have you ever felt that lump of abject dread in your stomach when you stared at the keyboard, trying to fuel ideas for new content creation? Fear no more! It’s time to start creating content! And not just any content – shareable content! While producing new content daily is a lofty goal that not all…

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Content curation can be used to boost traffic, SEO, thought leadership and more. What’s more, there are some great tools out there to make the curation process extremely easy. Not sure what content curation is? Content curation involves gathering content from a variety of reputable sources and sharing it via a single source (for example…

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Customers are at the heart of your business. Of course, they provide your business with the revenue it needs to keep going. But did you also think about the fact that they can help you grow your audience? It’s then natural to think about how to include customers in your content marketing. When your customers…

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The social media revolution was a huge equalizer among the publishing industry by giving anyone and everyone the tools to be their own publisher. Several years later, content curation is poised to do the same thing for thought leaders: Those who are able to curate the “best of the best” of content in their niche…

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When you provide relevant, meaningful content, you quickly become a resource for prospects and customers alike. However, producing content is a time-consuming process. For many companies whose resources are already stretched to the limit, producing enough content can become a real challenge. That’s where a guest blogging program comes in handy. No, a guest blogging…

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Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand essence like a solid story that can be retold (shared) with all the contemporary social tools. However, there is also a…

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It’s a frenzied environment in social media these days. Publishers, brands (anyone, really, who wants to share info, vent or get attention) spew content and updates. We try our best to filter the mess, and focus on the important stuff. That’s why you need to focus on creating sticky content. The sad fact is, we…

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I have written about ways to rise above the noise and get attention for your content (see my post Winning the Attention Game in Content Marketing). An important part of this involves tuning into the voice of your customer. After all, it is hard to get them to care if your info is not relevant…

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