SEO is vital for your eCommerce website if you intend to survive. Relying on PPC advertising alone can be expensive, and your sales funnel will probably dry up once you switch off the ads. The goal of SEO is to…
The right search engine optimization (SEO) strategy can help you to reach your ideal audience through local search results on Google, Yelp, Bing, and more. General SEO strategies perform well generally, but if your focus is a local one, you’ll…
In the world of SaaS, marketing can be a key differentiator between a product that sells and one that flops. However, marketing in SaaS is becoming more difficult than ever before, with every brand doing PPC, SEO and social media.…
70% of marketers agree that search engine optimization is significantly more effective than pay-per-click. Opposed to having advertisers pay a fee to get ad-clicks and buy visits to your site, SEO allows you to earn website visits and conversions organically.…
After reading these SEO statistics, you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have consumed content over the years. SEO, or Search Engine Optimization, is the practice of making…
Those of us who are into content marketing are reminded of the old saying, “It’s a jungle out there.” After all, we have to compete with other marketers and brands for our customer’s attention. Maybe it wouldn’t be so bad…
We write our blog posts for people, not for search engines. However, if you do not consider SEO optimization, are you sure that people will find your useful content? That is why our comprehensive guide on starting a successful blog…
So you want to know how SEO and Content Marketing are linked? How did you stumble upon this article ? You conducted a search, right? And this article appeared in your search results… That’s the finished product, but what’s more…
Branded content marketing is the practice of marketing by creating content that bolsters or boosts a particular brand. A key part of this marketing exercise is to make your content visible which means it needs to be user friendly but also SEO-friendly content. Discover the critical elements in creating such content.
