Over the years, Google’s algorithms have become incredibly sophisticated. Gone are the days when you could reach the top of search engine rankings by simply stuffing your content with relevant keywords. Nowadays, you can’t make an impact without an actionable…
The rise and dominance of voice assistants like Siri, Alexa, and Google Assistant, have given voice technology a solid ground to thrive in the search engine landscape. As a result, a growing percentage of consumers now prefer to voice out…
As the digital world continues to evolve, there is one thing that will remain crucial to your website’s success — its ability to rank high on search engines. Today, we’ll open up the playbook to share the most efficient link…
Organic Traffic. What’s not to love? You have a user searching for a product, service, or piece of information. Fortunately for them, you have the solution! They find your website after a quick Google search, and bonus- you didn’t have…
When it comes to SEO analysis, I always have a clear idea of what I’m trying to achieve from the outset. As you start to play around with SEO tools, it’s easy to fall down the rabbit hole of data…
Are you starting a blog or website? Then, you must have already read 100s of articles on the best SEO practices and, indeed, feel like losing your mind after absorbing too much information. SEO is not something that you can…
No matter what industry your business is in, it’s critical that you have some form of a website. After all, websites are one of the best ways to introduce yourself to potential customers, spread brand messages, and distinguish yourself from…
If you want your website to rank higher in search engine results pages (SERPs) in 2023, you’ll need to use the latest SEO trends. If your business has an online presence (which it should, no matter what type of business…
Those of us who are into content marketing are reminded of the old saying, “It’s a jungle out there.” After all, we have to compete with other marketers and brands for our customer’s attention. Maybe it wouldn’t be so bad…
SEO marketing, short for Search Engine Optimization, is the process of improving your website’s visibility for major search engines like Google. It is one of the oldest ways of digital marketing that spawned as a natural result of companies like…
Optimizing your webpage for improved search engine ranking is a never-ending process. Search engines like Google constantly change their ranking metrics, and you must constantly refine your content to match these requirements. Data suggests that you can get up to…
Do you see a steady fall in your website rankings? Why did your website appear at varying positions on different search engines when searching for a website? These are all being determined by various SEO ranking factors which can make…
SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find it. And when people find your website, they are more likely…
Regardless of your business, industry or niche, a great process to have in your arsenal is mastering an SEO audit. Even if it’s a minimal, quick process or full-scale audit, the results are sure to pay off. Following an actionable…
You hear a lot of talk about SEO, but looking at the stats, one could say that WordPress SEO is extremely important as well. Let’s begin with WordPress’ popularity. Do you know that WordPress powers 43% of all websites? That…
Organic’s good, right? Generally, yes it is. When applied to produce, it implies a reduced harmful impact. When applied to SEO, it usually refers to a way you can be assured of Search Engine Optimization for your website, with little…
The SEO and content marketing community are full of chatter as of now about Google’s Helpful Content update. The update started rolling out on the 25th of August 2022 and will take about two weeks to be fully implemented. Every…
One of the basic foundations of a website’s SEO best practice is meta tags. When building a new website, you’ll find yourself setting up different types of meta tags for SEO. To develop optimized web pages, you need a good…
Want to bring qualified prospects to your store without paying thousands in ad spend? This complete Shopify SEO guide and checklist is what you need to read. First things first, why invest in SEO? The SEO drum has been beating…
Businesses are witnessing a transformational change because of a sea of technological advancements hitting us for over a decade. In fact, investing in these technologies is a top priority for businesses as it helps them achieve their goals and stay…
SEO meta tags are an essential part of your optimization strategy. They provide search engines with information about your website and can help improve your ranking on search engine results pages (SERPs). This post will discuss what SEO metadata and…
In your everyday Internet life, you might have noticed that some URLs begin with HTTP while others begin with HTTPS. However, since you can’t see the difference between an HTTP and an HTTPS website in your day-to-day browsing, you might…
Hand-in-hand with growing online competition, you always need to make sure that your SEO methods are aligned with current best SEO practice. As digital marketing progresses, new and better techniques have arisen. While SEO strategies and actionable steps are not…
Social signals and SEO: What is their relationship, and can being more active on social media really help your website’s SEO? Let’s discuss this in more detail, and then I think you’ll see how understanding this relationship can help your…
Keyword research, link building, meta titles and meta descriptions: these are the first things that come to mind when talking about SEO. Of course, they are extremely important on-page elements and help you drive organic traffic. Though, they’re not the…
If you’re new to SEO or want a refresher on the basics, this SEO beginner guide is for you. We’ll cover the SEO essentials in this complete guide to SEO basics, everything from how to do keyword research to ways…
Copywriting! Some think it to be an art. They think of words woven together to create content that will engage and help readers. Others believe it’s a science. Which is it? Well, that’s hard to say. But there were nearly…
These days, content is king. Whether that’s blog posts, landing pages, or even Instagram photographs, everyone wants to share their thoughts with fans and loyal customers. In addition, content is meant to reel in new business. And while organic content…
If you’re looking for SEO tips, you are in the right place, as one of the easiest things you can do to rank better is to be better cognizant of SEO best practices while writing your quality content. This type…
As website owners, one of our most important tasks is ensuring that we have adequate SEO. After all, SEO is how our site is found by people that are interested in our niche. In addition, getting a first-page placement at…
SEO is quickly becoming the cool kid in the digital marketing block. Optimizing SEO now falls on the top of every online marketer’s list. However, as familiar as you may be with a solid SEO marketing campaign, you may be…
After reading these SEO statistics (and SEO mobile statistics), you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have consumed content over the years, from consuming more video content, from…
![The 15 Best Free SEO Tools You Need to Know [2022]](https://nealschaffer.com/wp-content/uploads/ben-spray-gEvMA8O6Et4-unsplash-768x512.jpeg)
Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have…
Based on recent SEO statistics, 55.24% of pages on the Internet lack any backlinks at all. This only shows the need for more SEO campaigns to focus on getting more backlinks for websites. Link building helps in two ways. First,…
Think global. An online store is wasting a vast portion of its potential if its owner is only focusing on local. To cater for the international market is an opportunity both to diversify and to increase revenue. International SEO is…
Why is an SEO competitive analysis critical to your digital marketing? A competitive analysis is something that you need to do in all spheres of business, and your website is not an exception. In this article, we’ll take a look…
No matter what kind of website you have, SEO is a multi-faceted discipline. It often involves blogs and other web copy that are optimized for keywords, images with the perfect tags, and even video that’s competitive on YouTube. Knowing all…
No matter how small your website is, SEO is really important. After all, if people can’t find your website, you won’t attract new potential customers. For that reason, a lot of people want a guide to best practices. There are…
No matter what kind of products or services you provide, your corporate website or professional blog is a major key to getting leads and closing deals. However, most niches and industries have stiff competition for search engine real estate. This…
Since search engines are so important to customer acquisition, it isn’t surprising that there are a lot of terms that describe our outreach efforts. While everyone agrees that SEO is the quest to increase organic traffic through better SERPs, there…
Are you wondering how to build traffic to your small business website? Getting found on Google is most always an answer, albeit not an easy one. What is Small Business SEO? SEO stands for Search Engine Optimization. It is a…
In the digital era, having a deep understanding of SEO tactics has become an essential skill for companies and bloggers looking to improve their SERP (search engine results page) positioning. Most digital users visit search engines as a first step…
What SEO trends are you using to optimize your content visibility and search ranking? Are you wondering what trends in SEO are relevant into the foreseeable future? This article will highlight the importance of SEO and the current trends to…
As a website or blog owner, you need your business page to get to the top of Google rankings and reach as many people as possible. One way to gain recognition and reach your target audience is through SEO (search…
SEO is vital for your eCommerce website if you intend to survive. Relying on PPC advertising alone can be expensive, and your sales funnel will probably dry up once you switch off the ads. The goal of SEO is to…
The right search engine optimization (SEO) strategy can help you to reach your ideal audience through local search results on Google, Yelp, Bing, and more. General SEO strategies perform well generally, but if your focus is a local one, you’ll…
70% of marketers agree that search engine optimization is significantly more effective than pay-per-click. Opposed to having advertisers pay a fee to get ad-clicks and buy visits to your site, SEO allows you to earn website visits and conversions organically.…
We write our blog posts for people, not for search engines. However, if you do not consider SEO optimization, are you sure that people will find your useful content? That is why our comprehensive guide on starting a successful blog…
