If you’ve been told that AI is going to reshape your SEO, the reality is more specific than the hype. The presence of an AI Overview on a Google search result page now correlates with a 58% lower average click-through…
You added the author bio. You cited your sources. You rewrote the opening in first person so it no longer sounded like anyone could have written it. Three weeks later you checked Search Console, and nothing had moved. That gap…
Google showed my site inside its AI features 486,000 times in the last three months. Some of those became visits. Google counted every one of those clicks, then filed them in with my ordinary organic traffic and left nothing marking…
Search is shifting, and you already know it. Google sends fewer clicks than it did two years ago, and some of that demand has moved into ChatGPT, Gemini, Perplexity and Claude. Every marketer I talk to is watching the same…
You hired a designer. You picked a clean template. You launched a website you were proud of. And then, not much happened. The rankings never came, the leads trickled in, and most of the traffic you did get bounced before…
On May 15, 2026, Google published its official guide to optimizing for generative AI features and used it to push back on much of what the GEO industry has been selling. According to Search Engine Journal’s coverage of the announcement,…
Most SEO budgets are pointed at the wrong end of the search demand curve. According to Ahrefs’ analysis of its U.S. keyword database, roughly 95% of all unique keywords get fewer than 10 monthly searches. Most marketers see that number…
Content marketing and SEO aren’t separate strategies competing for your budget. They’re interdependent forces that amplify each other when you use them correctly. SEO gets your content found. Content marketing gives search engines something worth ranking. Together, they create sustainable…
You’re probably drowning in content creation. I get it. Between blog posts, landing pages, product descriptions, and social updates, the demand for optimized content never stops. And if you’re a founder, corporate marketer, or content creator trying to rank in…
Link building is probably the most misunderstood strategy in SEO. For years, tactics like buying links, trading links, or blasting automated outreach emails promised quick wins. These approaches now actively harm your visibility. I’ve spent over two decades helping brands…
I’ve been helping businesses improve their search visibility for over a decade. As a Fractional CMO, I’ve seen countless companies struggle with SEO because they think it requires technical wizardry. It doesn’t. What it requires is understanding what Google actually wants…
Over the years, especially through the chaos of the pandemic, I watched local entrepreneurs fight to stay visible while competing against bigger brands with deeper pockets. As a Fractional CMO who has worked with businesses of all sizes, and as…
I often hear the following: “I publish blog posts, but hardly anyone sees them.” That frustration isn’t about laziness or lack of creativity. It’s about one thing: visibility. Crafting useful content is only half the battle. To get found, shared,…
You’ve probably heard “you need SEO” a thousand times. And you’ve probably nodded along while secretly wondering what that actually means for your business. Here’s the thing: SEO marketing isn’t some mysterious black box that only tech wizards understand. It’s…
If you’re building your website on WordPress, you already have a head start. WordPress is built with search visibility in mind. Simply launching your site doesn’t mean search engines will find or rank it, however, and coming up early in…
SEO writing has evolved far beyond sprinkling keywords into blog posts. In today’s search-driven world, great SEO writing means creating content that search engines—and large language models like ChatGPT—can understand and that people actually want to read. Whether you’re a…
When I wrote my award-winning modern digital marketing playbook Digital Threads, I included a dedicated chapter on backlinking. The reason is simple: No matter how much authority you or your company might think you have, without others on the Internet…
SEO doesn’t have to feel like throwing darts in the dark. Yet that’s exactly what most small business owners do—guessing at keywords, creating content without a strategy, and wondering why their competitors consistently outrank them. Here’s the truth: Your competitors…
Video content has become one of the most powerful ways to connect with audiences, educate customers, and grow a brand. No matter how engaging your video is, however, it won’t generate leads or awareness if no one can find it.…
Finding a genuinely great SEO agency is harder than it looks. Everyone promises “page 1 rankings,” “more traffic,” and “SEO done for you.” But when you look past the sales deck, many agencies are still using outdated tactics, chasing vanity…
If you’re running an online store today, you know one hard truth: you can’t rely on ads to your target audience alone to grow. As a Fractional CMO who has worked with ecommerce brands, I’ve seen SEO transform stale product…
Most content about SEO keywords stops at definitions and how to do basic keyword research. If you’re serious about growing an audience, ranking consistently, and building a scalable content strategy, you need to think beyond lists of keywords. As a…
Meta tags have long been a staple in the SEO toolkit, but in a digital world that changes as fast as Google’s algorithm, how much do they still matter? As a Fractional CMO, I have seen clients obsess over meta…
Looking to improve your WordPress SEO? You’re not alone. Search engine optimization is one of the most critical strategies for driving long-term, organic traffic to your website. Whether you’re running a blog, an eCommerce store, or a service-based site, SEO…
Having worked with a leading provider of legal services as a Fractional CMO, I know firsthand that having a strong online presence can be essential to help law firms attract new clients. Plenty of lawyers I have known spend a…
Most people who ask “how to do SEO” are either overwhelmed by the jargon or discouraged by the competition. But I’m here to cut through the noise. After helping dozens of brands grow their organic visibility as a Fractional CMO,…
If you are looking for the top SEO influencers to follow, this is my personal list of 15. Search is going through its biggest disruption since it started. The Helpful Content Update, Google’s SGE, and AI search engines like Perplexity…
Keyword research is the cornerstone of a successful SEO strategy, but the sheer number of tools available can make it overwhelming to choose the right one. Whether you’re a beginner looking for free solutions or a seasoned marketer ready to…
SEO consulting is a professional service that helps businesses improve their online visibility and organic search rankings through expert analysis, strategy development, and optimization recommendations. According to recent SEO statistics, the top three organic search results receive over two-thirds (68.7%)…
93% of internet traffic begins with a search. While this exact number may be debatable, the truth remains: companies should make appearing in searches a top priority to remain relevant. Appearing in search queries without paying for advertising requires website…
Tracking and reporting your SEO performance is essential for measuring success and making data-driven decisions. Whether you’re a business owner, marketer, or SEO professional, having the right tools can simplify your reporting process and give you actionable insights into your…
Off-page SEO is everything you do away from your own website to earn rankings: the backlinks other sites give you, the brand mentions that show up in places Google already trusts, and the reputation signals that build up over time.…
Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have…
After reading these SEO statistics, you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have consumed content over the years, from consuming more video content, from smartphone users making most…
Can AI content rank on Google? Yes, and plenty of it already does. Google ranks the page, not the tool that produced the draft, so an AI-assisted post that is researched, edited, and fact-checked competes on the same terms as…
No matter what industry your business is in, it’s critical that you have some form of a website. After all, websites are one of the best ways to introduce yourself to potential customers, spread brand messages, and distinguish yourself from…
The SEO and content marketing community are full of chatter as of now about Google’s Helpful Content update. The update started rolling out on the 25th of August 2022 and will take about two weeks to be fully implemented. Every…
Want to bring qualified prospects to your store without paying thousands in ad spend? This complete Shopify SEO guide and checklist is what you need to read. First things first, why invest in SEO? The SEO drum has been beating…
Businesses are witnessing a transformational change because of a sea of technological advancements hitting us for over a decade. In fact, investing in these technologies is a top priority for businesses as it helps them achieve their goals and stay…
Hand-in-hand with growing online competition, you always need to make sure that your SEO methods are aligned with current best SEO practice. As digital marketing progresses, new and better techniques have arisen. While SEO strategies and actionable steps are not…
Keyword research, link building, meta titles and meta descriptions: these are the first things that come to mind when talking about SEO. Of course, they are extremely important on-page elements and help you drive organic traffic. Though, they’re not the…
As website owners, one of our most important tasks is ensuring that we have adequate SEO. After all, SEO is how our site is found by people that are interested in our niche. In addition, getting a first-page placement at…
Based on recent SEO statistics, 55.24% of pages on the Internet lack any backlinks at all. This only shows the need for more SEO campaigns to focus on getting more backlinks for websites. Link building helps in two ways. First,…
No matter how small your website is, SEO is really important. After all, if people can’t find your website, you won’t attract new potential customers. For that reason, a lot of people want a guide to best practices. There are…
As a website or blog owner, you need your business page to get to the top of Google rankings and reach as many people as possible. One way to gain recognition and reach your target audience is through SEO (search…
Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses.
