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What Do I Put in My LinkedIn Profile if I am a College Student?

by Neal Schaffer | Last revised on December 20, 2020

LinkedIn for College Students: What Do I Put in My LinkedIn Profile if I am a College Student?

I get asked a lot about LinkedIn for students use-case scenarios, and although this post is originally based on how I would have responded sometime ago, my college-age niece recently asking me this question reminded me that I should have an answer revised for the times.

You can find more details in my podcast, which is included below for your listening pleasure, along with links to where you can listen to it on your favorite streaming app. There are certain sections that I cover in my podcast, so make sure you listen to it and subscribe to all past and future episodes in your favorite podcast listening app!

Subscribe onย iTunesย |ย Spotifyย |ย Stitcher |ย RSS

When I had first received this question, it was before LinkedIn invested time and money into creating resources for colleges students, including their LinkedIn for Higher Education content.ย  Needless to say that is a great resource, but it’s not always easy to find but easy to get lost in the content. That being said, I still think that there aren’t enough resources out there for soon-to-be-professionals to look for in terms of creating an optimal LinkedIn profile. ย I also believe that any college student that is on LinkedIn is to be commended for staying “ahead of the curve,” so here is my advice on LinkedIn for students.

Understand What LinkedIn Is

Have you ever thought exactly what LinkedIn is? Since you’re more than likely already on Instagram, you’re used to the concept of having a profile, posting content, and engaging with your newsfeed. LinkedIn is no different.

However, LinkedIn is more professional than any other social network out there, so before you start connecting with anyone and everyone, you’ll want to take a step back and first build out your profile following my recommendations below. This is because, compared to a “lighter” social network like Instagram, LinkedIn members are more reserved and not as open in general (although there are many open networkers on the platform, but best to start conservatively). So while you can post videos on LinkedIn, you will find that fewer people do this on LinkedIn, and when they do, the subject matter on average is more professional than what you would see on TikTok!

LinkedIn is also where you create a more robust profile and paint a picture of who you are more than any other social network.ย  All of this profile data allows you to best find other people who work at certain companies or for certain organizations, and equally allows YOU to be found by those that might be interested in working with you.

Finally, LinkedIn allows you to see who is connected to who, so as you begin to build your own network, you will get more visibility into who in your network you can ask for LinkedIn introductions to whom.

I should note that, outside of the targeted advice for college students, I have a lot of free advice in my ebook Maximizing LinkedIn for Business that you can download by clicking here. The advice I have there in terms of building connections, etc. is as applicable for students as it is for any professional.

Here’s a classic video of how LinkedIn describes their own social network:

Begin with Your Objective for Using LinkedIn

First of all, as with anyone else I consult with, you have to ask yourself what your LinkedIn objective is. ย If you are joining LinkedIn to communicate with classmates, you are obviously in the wrong place as you will find very few of them on LinkedIn in comparison to Instagram, SnapChat, or TikTok. ย However, if you are utilizing LinkedIn for your future career management, you have come to the right place!

So, let’s move on to the million dollar question: How do you advertise your profile amongst so many professionals while you are still only a student? Let’s walk through each of the LinkedIn profile sections one-by-one. As you listen to my guidance in the podcast, you will notice that I walk you through the below items one-by-one in the podcast. In the podcast, as here, I’ll recommend that you edit your LinkedIn profile on a computer or browser, NOT the app, as there are still a few things (most notably your cover image that appears at the top of your profile) that you can not upload from the app, at least not from their current iPhone version.

The Basics of Your LinkedIn for Students Profile

While there is a LOT you can put into your LinkedIn profile, this podcast summary will focus on the bare minimum of things that you should have set up if you want to begin using LinkedIn as a powerful branding and networking vehicle.

When you first create your profile, or when you edit it as you read through this blog post, there are at a minimum a few things that you need:

  • Your Name (keep it real, folks)
  • Your profile photo (keep it as professional as possible)
  • Your Professional Headline (see below for advice)
  • Your Zip code / Location (see below for advice)
  • The Industry in Which You Work (see below for advice)

LinkedIn for Students: Choice of Location

As recruiters and others looking to network on LinkedIn usually initially target people by 1) geography and 2) industry, you first have to decide where you want to work and in what industry you want to work in. ย If you still don’t know the answers to either of these questions, that is fine. ย Go ahead and start by putting down a location and industry where there are a lot of jobs that you might be interested in. ย Potentially interested in the Financial Market? ย New York City. High Tech? San Francisco. ย I think you get the picture. Obviously if you plan to live elsewhere after graduation, that city should be the one you put down. ย And if you aren’t sure if you can afford to live on your own, your home zip code should be your location.

LinkedIn for Students: Choice of Industry

As for industry, this is a toughie. ย As you already know, there is no industry for “college student”, so you have to make a choice. ย And if you are not sure, that is OK as you can always change it later. ย Buy a copy of What Color is Your Parachute? and think about what you enjoy doing, what your passion is. ย Go to your Career Center for advice. ย Try to contact former alumni. ย Ask your family.ย  Search for other students on LinkedIn or alumni that you know and see what they used. Either way, you have to at least temporarily put down an industry that you might be at least initially interested in pursuing a career in.

Your Professional Headline

Once you have decided on a location and industry, it would be ideal if you can think of the type of work that you want to do. ย This may actually be easier than thinking of the industry. ย Sales? ย Accounting? ย Engineering? ย Some of these may actually be industries in themselves. ย But once you have narrowed this down, you could create a Headline Profile that says, for pure example, “UCLA ’19 Graduate. Interested in Sales Position in B2B E-Commerce.” ย As you can see, the more narrow a title you put down, the more you will get noticed for your ideal position. ย This really comes down to an exercise in branding. ย The more “branding” that you can create, the more distinct your LinkedIn profile will look and the higher your chances will be that you may get contacted as a passive candidate.

Your Professional Summary

Whenever you write an essay or a paper in school, you start with what you want to discuss and then mention how you plan to back it up, right? ย Your summary should be the same. ย You talk about who you are, what you want to do, and what you bring to the table, all of this that you hinted at in your Professional Headline. ย You have done many activities in college and even high school that may add to want you want to do with your career. ย You may have been part of a college group that provides evidence of your capabilities. ย You may have done a part-time job. ย List those things that may appeal to future employers that back up your Professional Headline. ย For instance, in my resume (before there was LinkedIn this was all that we had…) I mentioned that I was looking for an entry position in Sales & Marketing but that I had also studied Accounting. ย It was the addition of that Accounting class which actually got me my first job. ย For kicks and giggles, let me write a summary of how I may have written my LinkedIn Headline Profile and Summary if I could turn back the clock (not to brag but for the sole purpose of giving you all more advice and sample matter on the subject to help you generate more ideas):

A Sample LinkedIn for Student LinkedIn Profile

Professional Headline:

Amherst College ’20 Graduate. Looking for Sales & Marketing Entry-Level Position in Japan in International Sales or Marketing Division of Technology Manufacturer.

Summary:

*** I am currently looking for an entry-level Sales & Marketing Position in the International Sales or Marketing division of a Technology Manufacturer in Japan. ***

I am currently a Junior at Amherst College where I am majoring in Asia Studies and plan to graduate in May, 2020.

Currently holding a 3.6 GPA, I have excelled in the studies of Asian cultures and languages and has already acquired proficiency in Mandarin Chinese and am currently studying Japanese.

I have also been involved on campus in a number of activities that showcase my initiative and passion for community, including being a DJ at my college radio station 89.3 WAMH, a contributing writer to the college newspaper Amherst Student, and organizing a photo exhibit on the Beijing Tianmen Demonstrations that I witnessed while studying abroad this Junior-year in China.

A believer in learning by doing, I plan to spend my summer after graduation at the International Christian University in Tokyo in their intensive Japanese summer school program.

In addition to my education in Asian Studies, I minored in Art History, where I undertook two different internships during school breaks at the Whitney Museum of American Art and the Museum of Contemporary Art in Los Angeles.

Summary / Additional Facts

  • excel in communicating with and the understanding of different cultures
  • take initiative in pursuing activities and internships
  • possess an energetic and passionate personality that recognizes no boundaries
  • hold an interest in Business through recent studies of Accounting & Finance

First of all you will see that I created this using first-person perspective, which I recommend you do as well.

I also tried to break things up to make it more readable, placing the most important thing up top, and also using bullet points and symbols as decorative items to make the writing look more attractive to the human eye.

As you can see, I have my Asia and even Art History experience which I use to differentiate myself even though they aren’t directly related to industry (technology) or position (sales). ย However, I utilize my experience to showcase my branding adjectives: “passionate” and “taking initiative”. ย I believe that everyone has some experience that can help both differentiate you as well as back up your career objective. ย It is in deciding which adjectives describe your brand and then backing them up with specific studies or activities that will lend to a more powerful profile summary.

Moving Beyond Your LinkedIn for Students Profile Summary

I believe that the Professional Headline and Summary are the most important things you can add to your profile for LinkedIn for students.ย  Beyond that you still have several sections that you can and should flesh out that I go into more detail on in the podcast. A few notes on some of these:

For work experience, IF you did a part-time (or full-time) job that adds as evidence to want you want to do AND you can get a LinkedIn Recommendation for what you did, go ahead and put it down. ย Fill it up with keywords that not only show off what you did but also provide evidence of what you are capable of that aligns with your objective. ย Hopefully your former boss or supervisor is already on LinkedIn and can write the recommendation for you. ย If they aren’t have a talk with them and forward them to my blog where I mention the value that any professional has when they join LinkedIn and participate. ย Ask your professors for a recommendation and get them to sign up for LinkedIn as well. ย Become the magnet that brings everyone into the LinkedIn world, as everyone will benefit! ย You may then become the “go-to” person in your college for LinkedIn, which may further add to your brand! Even if you’ve only worked part-time at Dominos Pizza for a few months, put it in your profile: You never know when someone is looking for talent that has experience in the restaurant industry, right?

Note that when asking for a recommendation, mention your branding and make sure that those things you want showcased are. ย Having a LinkedIn recommendation will further differentiate you from the rest of the crowd who don’t have recommendations. ย It also makes you more “real” of a person in this world of increasing fake profiles.

There are many other things you can do on LinkedIn, likeย joining LinkedIn Groups, utilizing their publishing platforms, adding volunteer experience, certificates you hold, etc. that I go into in the podcast. But getting your brand and initial profile together, although it will require some time, will put you ahead of the game in terms of using LinkedIn to forward your career objective.

Best of luck to all of you in college: you are our world’s bright hope for the future! ย And please keep coming back to my blog as I will try to offer you all advice for your future!

Grab My Free LinkedIn Ebook!

Just getting started on LinkedIn or looking for ways to improve your presence? Then make sure you grab a copy of my free LinkedIn ebook Maximizing LinkedIn for Business.

Check Out All of My Podcasts Here!

For another perspective on LinkedIn for students, check out this informative infographic:

How College Students Can Utilize LinkedIn #infographic

Infographic Source: California College San Diego

LinkedIn For Students FAQs

Should I get LinkedIn as a student?

Most people thought that only professionals/employees should join LinkedIn. But in reality, Linkedin is also beneficial to students. Creating a LinkedIn account helps students connect with professionals, other students, and their professors. Moreover, they can also receive job email alerts on LinkedIn.

Is LinkedIn free for students?

Yes, LinkedIn is free for students and it only takes a few minutes to create an account! But before creating one, you need to ask yourself what are your LinkedIn objectives? Doing this will help you build your LinkedIn profile appropriately. You can check these LinkedIn profile tips and 10 mistakes to avoid.

What should I post on LinkedIn as a student?

A professional LinkedIn profile should include the basics such as your real name, professional profile photo, and headline, location, and the industry you work in. Beyond the basics, you can also include your certificates, work, and volunteer experiences, and even join LinkedIn Groups and utilize their publishing platforms.

How do I make my LinkedIn profile good as a student?

Your professional headline and summary are the “branding” you will show in your profile. Thus, you need to make them look appealing. Even if you are still a student, try your best to create a professional-looking profile. Here is a checklist of 17 must-have items that can help you build a good profile.

How do you show you are a student on LinkedIn?

You headline is the first thing that people will notice in your profile. You can show you are a student on LinkedIn by writing a short and informative headline related to your industry. In addition, pick a high-quality and professional-looking photo and list down your education details including your minors, major, courses, and even your GPA.

Looking for LinkedIn for student advice? Here's some tips for college and university students on what information to put in your LinkedIn profile.

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Neal Schaffer

Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
Neal Schaffer

@nealschaffer

Author, The Age of Influence #influencermarketing | Digital Social Media Marketing Speaker, Consultant & Coach | @RBSExecEd & @IMI_Ireland Educator | ๆ—ฅๆœฌ่ชžๅคงไธˆๅคซใฃใ™ใ‚ˆ๏ผ
Top 3 Online Video Advertising Trends to Shape 2021 https://t.co/ElrxiBXj1k #smm #socialmedia #marketing https://t.co/cjVT3yfqGC - 39 mins ago
Neal Schaffer
Neal Schaffer
Neal Schaffer

Neal Schaffer

Neal Schaffer

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About Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

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Reader Interactions

Comments

  1. elle bent

    October 13, 2019 at 6:23 pm

    I know that this is old post. But I didn't know the LinkedIn can help marketing strategy. Thank you for this article.

    • Neal Schaffer

      October 13, 2019 at 7:07 pm

      Actually I just revised the post a few months ago … what made you feel it was old?

  2. Alok Raj

    February 17, 2018 at 9:52 am

    What to select while registering in linkedin for the first time in the interested area

  3. Katie

    August 16, 2013 at 2:28 pm

    That was extremely helpful!

    -optimistic new grad

    • Neal Schaffer

      August 16, 2013 at 7:41 pm

      Good luck to you Katie!

  4. Neal Schaffer

    June 28, 2012 at 10:17 pm

    Hey Michael,

    That’s a great question that you have. My rule of thumb is that the sections that LinkedIn adds only gives recruiters a better control to find out more about you. But at some point, as you suggest, you want to be able to paint your own picture.

    So, my advice would be, leave off anything that distracts from the personal brand you are trying to build.

    Make sense?

  5. Michael Morrison

    June 26, 2012 at 6:55 am

    Hey Neal!

    I know this is an old post, but I have a question regarding the updated “Education” section and the possibility to add specific courses. I think it’s a great idea so employers can get a better sense of what a student does and doesn’t know (beyond just seeing how many years they’ve been in school), but I was wondering how many courses you would suggest adding?

    For instance, I am an engineering student, but I also want to add a leadership course and show that I have studied abroad. However, after adding these to the technical courses I have taken I am left wondering if it looks too cluttered. I don’t want it to look like I just threw every course I’ve taken onto my profile. I want to stay relevant but also show that I am well-rounded.

    If you would like to see my profile, it’s http://linkedin.com/in/michaelmmorrison but if you’d like to answer in more general terms for future readers that would be great as well!

    Thanks!

  6. nealschaffer

    May 11, 2010 at 5:01 pm

    Thanks for the comment and tweet Lonny!

  7. nealschaffer

    May 11, 2010 at 10:01 am

    Thanks for the comment and tweet Lonny!

  8. lonnydunn

    May 11, 2010 at 10:46 am

    I believe you are right. The summary section is almost overlooked while the person is logging in. But the Summary on LinkedIn is what people see and read more of, as the “job description” is below the page fold on most monitors. Therefore, the person doing the hiring is compelled to read the summary first. One smart tip a user gave me and I remarked upon to them was putting their “Past Employment” as Waterski Coach, as opposed to “Banker” or “Engineer”. This person explained that it was a great conversation starter, which indeed it was; we have been connected theredupon ever since. Thanks for this article. I had found it a while back, then started WorldsBestTips on Twitter, and have now RT your article, so it has become a permanent fixture on the list of Free Tips. I hope this helps college students get more involved in LinkedIn, and other people too. Alot of what you articlate is good for WAHM's re entering the workforce or anyone with blanks to fill in. Great Going.
    Lonny Dunn, Director of Operations Smart People Marketing http://www.twitter.com/WorldsBestTips

  9. lonnydunn

    May 11, 2010 at 3:46 am

    I believe you are right. The summary section is almost overlooked while the person is logging in. But the Summary on LinkedIn is what people see and read more of, as the “job description” is below the page fold on most monitors. Therefore, the person doing the hiring is compelled to read the summary first. One smart tip a user gave me and I remarked upon to them was putting their “Past Employment” as Waterski Coach, as opposed to “Banker” or “Engineer”. This person explained that it was a great conversation starter, which indeed it was; we have been connected theredupon ever since. Thanks for this article. I had found it a while back, then started WorldsBestTips on Twitter, and have now RT your article, so it has become a permanent fixture on the list of Free Tips. I hope this helps college students get more involved in LinkedIn, and other people too. Alot of what you articlate is good for WAHM's re entering the workforce or anyone with blanks to fill in. Great Going.
    Lonny Dunn, Director of Operations Smart People Marketing http://www.twitter.com/WorldsBestTips

  10. Neal Schaffer

    May 20, 2009 at 3:47 pm

    Hi Brenda,

    Thanks for stopping by and providing a discounted service to readers of this blog! I think your pricing is very reasonable and hope I can help you find a few new customers!

  11. Brenda Bernstein

    May 14, 2009 at 2:46 pm

    This really is great advice Neal! For anyone reading this blog who feels stuck in creating a profile as effectively written as Neal’s, please consider working with me. I am a Yale graduate and an expert resume writer and I’m offering 25 LinkedIn profile reviews for $25 each. This is a great opportunity to make sure your image reflects your talents and experience and stands out to potential employers. My LinkedIn profile is here: http://www.linkedin.com/in/brendabernstein

  12. Brenda Bernstein

    May 14, 2009 at 6:46 am

    This really is great advice Neal! For anyone reading this blog who feels stuck in creating a profile as effectively written as Neal’s, please consider working with me. I am a Yale graduate and an expert resume writer and I’m offering 25 LinkedIn profile reviews for $25 each. This is a great opportunity to make sure your image reflects your talents and experience and stands out to potential employers. My LinkedIn profile is here: http://www.linkedin.com/in/brendabernstein

  13. Steven Burda

    April 2, 2009 at 2:38 pm

    Great stuff… see this on Retire At 21:

    http://tinyurl.com/RetireAt21

    – Steven Burda

  14. Neal Schaffer

    April 2, 2009 at 7:36 am

    Good stuff Steven!

  15. Neal Schaffer

    April 2, 2009 at 3:36 pm

    Good stuff Steven!

  16. Steven Burda

    April 2, 2009 at 6:38 am

    Great stuff… see this on Retire At 21:

    http://tinyurl.com/RetireAt21

    – Steven Burda

  17. matt

    March 31, 2009 at 3:26 am

    This blog’s great!! Thanks :).

  18. matt

    March 30, 2009 at 7:26 pm

    This blog’s great!! Thanks :).

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