20 Engaging Real Estate Social Media Posts Ideas

19 Engaging Real Estate Social Media Posts Ideas

There’s no denying it: Right now, the real estate market is tight. With relatively few homes available and high mortgage rates, it’s easy to feel like you’re spinning your wheels getting clients. However, like most other businesses, marketing is an important part of the customer acquisition process. People need to feel like they can trust whomever they choose to help them with such a major purchase.

Luckily, marketing for real estate agents has gone far beyond the traditional “just sold” ads in the paper or flyers on community boards. Nowadays, social media is becoming one of the most important places for real estate agents to find clients.

Why is Social Media Important for Real Estate Professionals?

YouTube video

There are several reasons why real estate social media posts are increasingly important. Perhaps the biggest one is also the simplest: they get the word out. No matter your social circles, there’s a good chance that many people don’t know what you do for a living. By discussing real estate on your social media channels, you’ll tell the world. And when your family and friends need to buy or sell a home, you’ll be top-of-mind.

Similarly, social media is a great place to show off. In this case, you can talk about the great deals you made lately, such as helping sell a great property. Discussing trends in the industry can also help by demonstrating your knowledge of the industry. As potential customers get to know your expertise, they are more inclined to hire you.

Best of all, social media marketing is cost-effective. You don’t have to pay anything for organic posts, so it only costs some time and production expenses. Often, these posts get significant distribution as people interact with that content. And if you decide to promote posts later, you can set a suitable budget.

How to Identify Your Target Audience on Social Media Platforms

Like all marketing efforts, you need to do some research to maximize real estate social media posts. Your first step is to identify and understand your target audience. This is usually the same as your ideal client. For instance, you might specialize in selling high-end properties or prefer to help first-time buyers locate the perfect place to start a family.

Next, think about what these people might be interested in. This doesn’t need to be just real estate-related; it can be a lifestyle, too—like fine furniture or walks to the nearby park. It’s critical to think this way because your posts must be relatable to the right people.

Once you start posting about real estate, pay attention to how people interact with your content. Potential customers might comment about how that home would be perfect for them or gush about how much you got for a home that’s similar to theirs. If people are thinking about getting their own deal, either buying or selling, you may have a potential client.

Leveraging Visual Content for Real Estate Social Media Posts

YouTube video

While it’s tempting just to write a blog post and advertise it on social media, you should take a more well-rounded approach. Not everyone wants to view another website to see what you have to say. Furthermore, for busy professionals, there often is little time to spend viewing social media.

One of the best ways to get people’s attention on social media is with visual content. Pictures and videos let people see the possibilities without reading much text. Visual content often conveys your point better than words. This is one reason why putting pictures of your listings, or even short videos, on your website is so effective.

If this sounds like a lot of work, don’t worry. Chances are that you can use photos and footage that you posted with listings, so long as you have the homeowner’s permission. Then, you can add to it with watermarks, voiceovers, formatting, and other changes. Simple video and photo editing software will help.

Similarly, more advanced cell phone cameras can create professional-looking visuals. So, turning a script or slideshow-based presentation into something awesome is easy. Repurposing what you have for different uses can give you a lot of bang for your buck.

19 Engaging Real Estate Social Media Post Ideas

Ready to add social media to your marketing toolkit? Here are some quick and easy ideas that will help you get started.

New Listings Showcase

New Listings Showcase

Are you a seller’s agent? Showing off your new listings can help spread the word about them faster. Highlight the main features of new properties on the market with high-quality images or videos to attract potential buyers. If the home has something cool, like a stone fireplace or big windows, consider showcasing those features.

Virtual Tours

YouTube video

One of the biggest challenges when people buy a home is trying to decide if a property fits their lifestyle – or their furniture. Offer virtual or video tours of properties to reach a wider audience and allow potential buyers to explore homes from the comfort of their own space. Not only does this create interest, but chances are that you’ll get high-quality leads.

Market Updates

Market Updates

Go local with data!

Not every home is easy to sell, even in a good market. Likewise, potential clients want to be sure that their agent knows the market and can get them a fair deal. Share insights on local real estate market trends to position yourself as an industry expert. This way, your audience will view you as a subject matter expert and hire with confidence.

In addition, share infographics and statistics about the local real estate market to inform and engage your audience. In time, you’ll define yourself as a subject matter expert and an ideal agent for someone who isn’t an experienced investor. For many buyers, local markets are very important. Especially if they’re upgrading or want to make an investment.

Further Reading: 19 Engaging Real Estate Blog Ideas to Boost Your Realtor Business

Client Testimonials and Success Stories

Client Testimonials and Success Stories

Sadly, some real estate agents prove themselves to be subpar. Likewise, new agents often don’t have a track record. With all this competition, it can be hard to differentiate yourself. Build credibility by posting testimonials from satisfied clients and sharing stories of successful transactions.

You don’t need a formal testimonial to showcase your success, either. A photo like the above which shows you standing together with happy customers speaks tons about you. Remember, a picture is worth a thousand words!

Interior Design and Staging Tips

YouTube video

Most people think of real estate agents as primarily focused on the buildings themselves. Yet, staging and other creative techniques help demonstrate the possibilities. Provide value to your followers by sharing tips on home decoration, staging ideas, and before-and-after transformations. Not only will people find the tips valuable now, but they’ll appreciate it after moving into the home you just helped them buy.

Educational Content

the 10 commandments of buying a home

Buying and selling real estate can be confusing for anyone who isn’t in the industry. Luckily, you can help people by sharing your expertise. Break down real estate terms, offer buying and selling tips, and explain common misconceptions to educate your audience. You’ll do a public service and pick up some clients at the same time.

Community Spotlight

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Especially if someone is moving into a new city, it’s important to know where they want to live. Learning about local communities is a great place for them to start, even before they call a real estate agent. Shine a light on local businesses, events, and neighborhoods to show your involvement in the community and provide local insights. Who better to help a potential new resident buy a home?

Interactive Content

would you buy a black colored home?

While demonstrating your expertise is important, you also want to learn from your potential customers. Engage your audience with polls, quizzes, and Q&A sessions to gather insights and encourage interaction. In the process, you might learn ways to improve your services or set yourself apart from the competition. Plus, people love interactive content, so it gets shared easily.

Personal Milestones and Behind the Scenes

Merry Christmas Eve dinner table photo from a real estate agent together with her family

Even professionals have personal lives, interests, and proud moments. Share personal achievements and give followers a glimpse into your daily life as a realtor to create a personal connection. From there, it’s easy for them to decide if you’re the right person to assist with their real estate transaction.

Humorous and Relatable Posts

Humorous and Relatable Posts

Whether you’re trading in commercial or residential real estate, it’s a serious business with a lot of money involved. However, that isn’t to say there’s nothing to laugh about. Lighten the mood with real estate memes, funny content, or humorous takes on the market to entertain your audience. These posts are easy to share and can go far beyond your initial circle.

Further Reading: 7 Tips and Tools to Create Perfect Social Media Posts

Client Appreciation Posts

client appreciation posts

Clients are the lifeblood of your real estate business. As they succeed, you often share in that success. Show gratitude to your clients with appreciation posts, anniversary shoutouts, and highlights of client events. This tip is especially useful in commercial real estate, though you can adapt it to residential transactions, too. For example, a first time buyer may want to celebrate that moment on social media.

Real Estate Myths and Hot Takes

real estate myths

Like many other areas of business, there are plenty of misconceptions about real estate transactions and how they work. Address common myths and share your opinions on controversial topics in the real estate industry to spark conversation. Hot debates help to increase your organic post distribution and build a community of followers.

Seasonal and Holiday Posts

Yes, winter is a great time to sell your home

Share seasonal home tips, holiday decor ideas, and how different times of the year can affect the real estate market. For instance, people move a lot more often during the spring and summer. Meanwhile, seasonal weather can make real estate in certain hotspots more desirable. You can also share ways to make a newly purchased home especially inviting during a family’s first holiday there. Help people see the possibilities.

Further Reading: 7 Brilliant Ideas to Include in Your Holiday Social Media Posts

Financial Advice and Buyer Strategies

Financial Advice and Buyer Strategies

Buying a home is a major investment, whether a client wants to live there or rent. Accordingly, there are a lot of moving parts, such as mortgages and fees, to consider. Offer actionable financial tips and strategies for buyers to navigate the market, especially for first-time homebuyers. Doing this will help build people’s confidence in your abilities.

Real Estate News and Updates

Ontario landlord-tenant act

Keep your followers informed with the latest real estate news, legislation changes, and industry updates. This knowledge helps people to make decisions – and assists them in partnering with you. Of course, your posts don’t need to be boring. Even sharing a great article from a website can be effective.

Before and After Property Pictures

Before and After Property Pictures

People often say that you can’t judge a book by its cover. Yet, a lot of great properties have this problem if the paint is peeling or it needs some upgrades. For potential buyers who need to save some money, though, these properties are often great options. Showcase the impact of renovations and remodels with before and after pictures to demonstrate potential property transformations.

Real Estate Education and Tips

use a reverse mortgage to tap into your equity

Provide tips for buyers and sellers, common pitfalls to avoid, and other tricks of the trade to educate your followers. Not only are these real estate social media posts a public service, but they’ll help people collaborate with their real estate agents. When clients know what they want and understand the jargon better, everyone wins.

Engagement-Driven Content

the wold's most expensive underwater hotel room

No matter what kind of posts people create, engagement is important. From service industries to retail and B2B businesses, engagement helps spread the word and increase your post’s impact. Luckily, it’s easy to encourage engagement with your content. Ask questions, run contests, and organize giveaways to increase engagement and reward your followers.

Further Reading: Try These 18 Social Media Engagement Posts Ideas to Increase Engagement

Agent and Team Features

Agent and Team Features

While some real estate agents do everything themselves, most have employees and colleagues in the agency. Each of these people appeals to different potential customers, so don’t overlook this opportunity. Introduce your team members, spotlight their expertise, and share why your team stands out in the real estate market. Sometimes, it’s as simple as a warm personality.

Strategies for Managing Your Real Estate Social Media Presence

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Getting the most out of your real estate social media posts requires more than just great content. You also need a strategy, including a consistent social media presence. With consistency, you can build an audience since people look forward to your latest content. Ideally, you’ll also have a presence on multiple platforms, such as Facebook and LinkedIn, and maybe even leverage business accounts.

It’s easy to think that multiple social media accounts can be overwhelming. If you manage all your accounts manually, this may be true. However, if you have the right tools, you can easily update several accounts a few times weekly. Social media dashboards, schedulers, and other tools automate many of the tedious tasks to save you time.

Similarly, you can repurpose content across platforms. A blog post on LinkedIn can be advertised on Facebook, while YouTube videos easily become Shorts for TikTok and Instagram. This technique saves time while rapidly expanding your audience.

Optimizing Your Social Media Posts for SEO

Even with automation, maintaining your social media presence takes work. So, you want to ensure your posts are found easily through search engines. The networks themselves have a search engine that uses hashtags and keywords to find content. And, you still want Google to place your content high in search results because that’ll help drive traffic to your profiles.

Luckily, basic SEO is not very complicated. You should do research and find the trending keywords and hashtags within the real estate industry, then incorporate them into your captions and descriptions. Choose two or three keywords for each post, and create content around that theme (such as mortgage rates or homebuyer tips). Make sure that keywords or hashtags match your content, as irrelevant material will perform poorly.

Finally, be sure to make your captions and descriptions compelling. This is the same principle as well-crafted headlines for news publications and catchy book titles. The text often determines if people will click through and see the rest of your content and, in turn, influence your total reach.

Further Reading: How to Drive Traffic to Your Website Using Social Media in 8 Different Ways

Measuring the Success of Your Real Estate Social Media Marketing Strategy

Ultimately, crafting and posting the best real estate social media posts is just the beginning because you’ll want to ensure maximum success. You need to perform better than your competition, which also tries to outperform your content. Following the right strategy and adjusting as necessary is the best way to excel on social media.

Luckily, analytics tools are your best friend. They help you track metrics such as follower numbers, engagement rates (the percentage of viewers who interact with your posts), leads generated, and more. Analytics tools also assist with SEO by tracking your content’s performance on search engine results.

Once you have initial analytics numbers, it’s time to interpret them. SEO tools will assist with this process as well. Similarly, you’ll get some recommendations for improvement. Double down on what works well by creating similar real estate social media posts. Over time, the performance of your social media accounts should improve.

Further Reading: 19 Best Social Media Analytics Tools to Empower Your Marketing in 2024


Building and maintaining a social media presence takes a lot of effort. And as a successful business person, it’s easy to see social media for business as a waste of time. However, statistics show that social media is one of the most effective and affordable ways to market your services. By following the tips in this post, you can build your business faster than you would using older methods.

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Neal Schaffer
Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

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