Let me tell you a true story about me and podcasting.
I have had a podcast since 2013, but as I indicate in my own Episode 140, Want to Excel at Social Media Marketing? You Need to be an Active Consumer of Social Media First, I was never a consumer of podcasts.
It was a conversation with a millennial marketer at one of my clients that changed all of that. She listened to podcasts instead of the Spotify which I religiously listened to in my car. One day I decided to go into my Apple Podcasts app, do some searches on podcasts based on keywords, listen to a few episodes, and then subscribe. Since then I have become an avid listener of podcasts, so today I want to share with you the best digital and social media marketing podcasts that I have been listening to recently.
One of the reasons why podcasts are so powerful is that we can listen to them in our downtime, like in the car, at the gym, or taking a walk, my three favorite times and places to listen. And that’s important because if you’re like most marketing consultants or managers, the chances are you’re quite busy. Being busy can definitely make it more difficult to learn from other marketing professionals about how to do your job better, especially if you don’t have a chance to attend social media conferences like the Social Media Marketing World or Creator Economy Expo.
Fortunately, there are a wide variety of podcasts available that can help you learn while doing other things as well. Going to the gym? Pop one onto your phone or let it stream, and see what the latest thinking is about the use of influencers. Sitting for hours in an airport terminal waiting for that delayed flight? Maybe it’s time to learn about upping your blogging game. No matter when you can listen, here are some of the best digital social media marketing podcasts to help boost your skills.
Note that stats show that the average podcast listener will listen to around 8 podcasts over the course of a week. I tend to subscribe to 10 or 11 at a time, which is why I am sharing with you exactly those podcasts which I am currently listening to.
- 1. Your Digital Marketing Coach
- 2. The Content 10X Podcast
- 3. The Blogging Millionaire
- 4. Blogger Genius Podcast
- 5. Social Bamboo
- 6. Simple Pin Podcast
- 7. Tube Talk
- 8. TubeBuddy Express
- 9. Podcasting Q&A
- 10. Ask Pat 2.0
- 11. Smart Passive Income
- My Current List of “On Deck” Podcasts
- Social Media Marketing Podcasts FAQs
Yes, in full disclosure, this is my own podcast. But like everything else about my blog, if I wasn’t writing about it, I wouldn’t be recommending it!
First, a little background. This podcast began with the name “Social Business Unplugged” as my original podcast concept was to have me speaking “unplugged” giving you advice as if we were in the same room and I was coaching you. With the release of my Maximize Your Social book and website, it made sense to unify the branding to Maximize Your Social. After publishing The Age of Influence, I recently added “Influence” to the title and rebranded as the Maximize Your Social Influence podcast. As I prepare for my next book, and in better alignment with the work that I actually do, in 2021 the podcast was rebranded into its current name.
I obviously have a background in everything digital and social media marketing, and since everything I do is about helping businesses and professionals with everything digital, it made sense to have the name “Your Digital Marketing Coach,” as if every podcast episode is a virtual consult. The official podcast description is as follows:
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
British content marketer Amy Woods brings us this podcast, which is focused almost exclusively on the various aspects of content marketing. According to the Content 10x website, the idea of their company is for marketers to get the most they can out of content. This includes techniques such as content recycling, where one kind of content can be revised or turned into something else entirely. An example of this is detailed here: How to Effectively Record Livestream Video and Repurpose It for Social Media
More about the podcast, though. Amy talks a lot about adapting on-site content for use on social media. Another thing she covers is how to adapt content posted on one social media platform for use on another one. Episodes cover the different social media networks and how to maximize them. At the same time though, Amy is careful to cover some industry trends. Doing so makes her podcast a center for subject matter experts to discuss their skills. She’ll also talk about responses to a crisis situation, and how to build social media profiles. Episodes come out once a week, with highly variable lengths based on the topic.
As an avid listener to this podcast, I can attest that it is only getting better – and more impactful – with time. You would think that a podcast that focuses on content repurposing would run out of things to teach, but that clearly is not the case with this podcast!
Also called “The Blog Millionaire,” this podcast is hosted by Brandon Gaille. Before becoming a blogger, Brandon has a fascinating story to tell on his website. In a nutshell, he was a bullied child of a salesman. He learned the skills he needed to make money very young, and earned every penny he needed to attend college. After suffering a brain tumor Brandon started a blog and made a business out of it. He also sells online courses and does consulting, but mostly he’s a big-money blogger.
What’s in his podcast, then? Mostly, he offers a variety of techniques for blogging success. There are several methods he talks about, including becoming an influencer and old-school affiliate marketing. His main method of monetizing blogs is through affiliate links. You’ll also learn a lot about SEO techniques, in particular how to write the correct length of blog post and answer everyone’s burning questions. Ready to monetize? Brandon will teach you about the older techniques like Adsense, as well as email marketing techniques to include blog reach (and affiliate/influencer opportunities). If you’re a blogger, this is a great place to learn about making your hobby into serious cash.
If I had to pick one podcast in this list that I look forward to listening to every week, it is Brandon’s podcast. He hates fluff just as much as we do, and on each podcast he truly delivers the goods. Thank you Brandon!
The host of this podcast, Jillian Leslie, is also the co-founder of MiloTree, that pop-up widget that is popular with bloggers and also appears on this website promoting my YouTube channel. Jillian and her husband also recently co-founded MiloTree Easy Payments, an easy-to-use tool to allow any blogger or content creator to monetize their community through coaching, workshops, or private membership groups. Because of this background, Jillian is not successful unless bloggers are, and her passion for wanting to support bloggers is very clear in her podcast.
Not only does Jillian and her guests give advice for bloggers around obvious topics like WordPress and SEO, but she goes beyond that by providing advice on email marketing, social media marketing, and building a business through monetizing one’s community. I feel that out of all of the podcasts on this list, Blogger Genius is the closest one to aligning with the mindset of a blogger both through its content and its guests.
Formerly known as Instagram Marketing Secrets, Social Bamboo is not only focused on Instagram and ecommerce marketing, but also dives into the entrepreneurial mindset in addition to covering social media marketing in its entirety.
Of course, those who want to focus on Instagram as a source of sales leads will probably like this podcast hosted by Derek Videll. Listening to his podcast, you’ll find that Derek has a longstanding background in sales and marketing. Originally, he worked in traditional door-to-door and relationship-based sales, an industry that’s undergone vast changes with the development of social media. In a nutshell, Derek is an entrepreneur who is also quite the hustler and hacker.
Episodes range from a discussion of TikTok and how it is (or isn’t) a threat to Instagram, ways to stay motivated as a content creator (critical if you’re going to keep growing your following), and turning a profit on your social accounts. These episodes are useful for people who are trying to make money on Instagram and social media itself.
All in all a well-rounded podcast which gets very tactical on what you and your brand can do on Instagram and social media to have an impact on your business.
Want to become a master at Pinterest marketing? Kate Ahl has a podcast for you, called the Simple Pin Podcast. As founder of Simple Pin Media, Kate is a specialist in this particular platform, and has a lot to say about it. Her company provides a variety of Pinterest related services. They’ll help you design pins, form a Pinterest marketing strategy, add followers, and even help you when your Pinterest account gets suspended.
So, what’s in the podcast itself? Kate covers a fairly wide variety of topics, though a good number of them are intended to sell her services. Earlier this month, she talked about when and how to hire a marketing coach for your business, a service she provides. Some of her other recent podcasts were reposts of other people’s podcast episodes where Kate appeared as a guest. She’s clearly a big believer in collaboration between marketing professionals. However, for people who engage in small-scale ecommerce like Etsy and Shopify-based shops, Kate’s insights are especially valuable. That’s because some of her episodes talk about using Pinterest to increase traffic to those types of Web businesses. Overall, a great podcast for both marketing professionals and small-scale creatives alike.
There is no other social network that has a singular influencer like Kate Ahl that everyone respects and looks up to as the authoritative source. If you are involved in Pinterest marketing, this podcast should be your guiding light.
7. Tube Talk
Tube Talk is my favorite go-to podcast for all things YouTube and video creators. If you were listen back to its earliest episodes, you would hear that this podcast has gone through a few iterations over the years, but it consistently provides timely and actionable advice both from the hosts as well as its lineup of guests that are interviewed.
Tube Talk is hosted by the video marketing tool vidIQ, experts themselves in YouTube, so there are lots of anecdotes of both the company’s own YouTube marketing experiences as well as those of its customers.
Recently, Tube Talk has been hosted by Vyyyper, a truly unique, intelligent, and engaging tech YouTuber who has ratched up the value of this podcast even more.
If you are looking for one podcast to keep up-to-date with all things YouTube, this is for you.
TubeBuddy Express is another podcast about YouTube marketing hosted by VidIq’s main competitor, TubeBuddy. Whereas Tube Talk focuses on interviews and the personalities of the hosts, TubeBuddy Express is, as the name suggest, a fast-paced podcast which aims to provide you one-point advice in very focused episodes that last from 5 to 10 minutes.
Whereas Tube Talk can get very detailed with its tactical and actionable advice, TubeBuddy Express provides a lot of mindset and strategical advice. For that reason, listening to both YouTube podcasts is an outstanding combination to give you all you need to keep your YouTube marketing going.
This podcast delivers exactly on what is promised in its name.
This is the newest podcast that I just started listening to as I was looking for a podcast on podcasting. This is a very easy-to-consume podcast hosted by my own podcast hosting provider Buzzsprout which, in around 5 minutes per episode, covers one specific topic about podcasting.
This podcast is perfect for the podcaster who is either new to podcasting or even someone more experience like myself as there are always learnings to be had.
One of the cool things about this podcast is that because every episode covers one specific topic, you can scroll through all of the episodes and pick and choose the topics that you want to learn about.
10. Ask Pat 2.0
Sure, if you listen to podcasts you’ve probably heard of Smart Passive Income, but what about Ask Pat 2.0? This podcast was my introduction to the amazing talent that is Pat Flynn.
How’d you like to listen to one weekly Podcast that is essentially a one-on-one coaching call with a marketing expert that covers a wide variety of business topics? Ask Pat 2.0 is a call-in show that lets the audience ask anything about business. The host, Pat Flynn, is an online business entrepreneur that’s done this podcast for many years. Topics include when to quit your 9-5 job in favor of an online gig, how to hire experts for a podcast or other program, and how to make money from your hobby. Pat loves to point out that just because you’re having fun doing something doesn’t mean that you can’t make money out of it. The days of having to be chained to a desk in the modern world are over.
Up until the last year or so, these podcasts were very short because Pat took only one question at a time. More recent episodes have been longer, closer to the 30 minute mark. Mostly, this is because Pat has started having whole conversations with guests. Bottom line: a great place to find material on a wide variety of topics and using more than one format.
Note: The Apple Podcasts app introduced this podcast to me before Smart Passive Income, so this is the podcast where I first learned about Pat.
Last but certainly not least is probably the most famous podcast on this list which really needs no introduction, Pat Flynn’s main SPI, or Smart Passive Income, podcast. While the official name is all about how to generate passive income, its scope has matured and broadened over the years and includes everything from detailed advice on various aspects of digital and social media marketing all the way to business and mindset advice. Pat’s guests are literally the who’s who of marketers and business authors, and many episodes are deeply impactful in their education.
My Current List of “On Deck” Podcasts
Unfortunately, I don’t have time to listen to every podcast out there. However, these are some of the podcasts on my radar to add to my list of podcasts to listen to in the hopefully not-so-distant future. So if you didn’t find what you were looking for in the above list, check out these additional podcasts that might be of interest to you:
For another podcast hosted by a social media practitioner, check out the “Social Media Marketing Podcast” by Michael Stelzner. The founder of Social Media Examiner, Michael interviews the who’s who of social media marketing and also talks a lot about the different tools we as marketers use. Perhaps even more importantly, he goes out of his way to teach you about ways to use social for marketing without paying a dime. So, if this is the kind of topic you enjoy, be sure to check it out.
Unlike most other podcasts on the list, this one is hosted by two people. First, there’s the founder of Target Internet, Daniel Rowles. Like me, he’s a major author in the marketing industry. Daniel also involves his training expert, Ciaran Rogers. Target Internet is an agency that provides training on social media and a variety of other topics. They also offer the CIM qualification.
On the podcast, Daniel and Ciaran offer information about a wide variety of topics. This is a well-established podcast that’s been on the air for 8 years and counting. In fact, I was interviewed there about The Age of Influence. Target Internet offers some less-typical insights. For instance, SEO is a hot topic. Unfortunately, a lot of digital marketers don’t talk about it as much as we probably should. SEO is critical to having our material discovered through search engine activity. Often, we turn it over to SEO experts and let them take care of it. Target gives insights on DIY instead. Influencer marketing, consumer empathy, and the latest toys are all discussed. Generally, these episodes are published weekly and run anywhere from 20 to 45 minutes.
Duct Tape Marketing is the name of an agency, book, and podcast all run by John Jantsch. His agency and marketing framework specializes in small businesses, so if you’re just starting out this is your kind of place. John has been doing this a long time, and there are over 500 podcast episodes to choose from.
Unsurprisingly for a small business-friendly agency, the podcast covers more than just the nuts and bolts of marketing. There are guests who share their expertise. John also talks about small business problems, such as when and how to outsource business processes. Marketing is one of those processes, of course, but there are also other opportunities for outsourcing. One of the classics is bookkeeping or payroll. In addition, there are several entrepreneurship lessons on offer. This podcast, therefore, is not only for the marketer but also the entrepreneur. Episodes run less than half an hour, making them easy for busy entrepreneurs to consume.
Sponsored by digital marketing agency Convince and Convert, the Social Pros podcast is an extremely popular program about social media marketing and the corporate practitioners who make things happen. It is hosted by two people: Jay Baer of Convince and Convert, and Adam Brown of Salesforce. Salesforce, of course, is a major marketing software player. However, neither Jay nor Adam make the podcast about themselves. Instead, they mostly listen to what others have to say. For instance, I appeared on the show to talk about pitfalls in influencer marketing shortly after publishing The Age of Influence.
What makes this podcast unique is that it has a very wide range of industries represented. For instance, they talk about the way in which Jet Blue has kept air rage to a minimum during the pandemic. In another episode, they tackle challenges that college students have met through the eyes of a college marketer. You’ll also find examples of corporate leadership telling their brand story on the podcast. Overall, this is a really neat program to check out, especially if you are a corporate marketer.
Looking for a multifaceted podcast run by a conference promoter? The Agents of Change podcast is designed to help marketers learn new things and prosper. Host Rich Brooks furthers the conference-like atmosphere of the podcast by interviewing SME’s in the marketing world. Also, the company runs the Agents of Change conference each year, where marketers gather in pursuit of excellence. It’s also worth mentioning that Rich Brooks runs New England marketing and web design agency Flyte New Media. Every year, the conference is held in Maine. Topics for the podcast include keyword research, email marketing, chatbots, and much more. Episodes come out about once a week, with length highly variable. Pick the ones that interest you.
Want to hear from master marketers while they describe their successes and failures? You’d probably love the MarTech Podcast with Ben Shapiro. Shapiro is a former eBay employee who now helps people market their startups. He’s named his startup after the techniques businesses use to grow: marketing and technology. Each episode of the MarTech podcast is a discussion with subject matter experts on various topics having to do with technology and marketing. Speakers are particularly heavy in the SEO and customer service aspects of marketing. Episodes come out five days a week. However, most of them are short.
Here, host Nicholas Scalice talks with marketers about the tools they use as marketers. Nicholas is the founder of Earnworthy, a marketing agency that works a lot with A/B testing and sales funnels. Last month, I appeared on the show to talk about influencer marketing. We went over my book, as well as some of the tools I use every day. Episodes range from 20 minutes to just under an hour long.
This one’s exactly what it sounds like: discussions about marketing books. Each week, podcast host Douglas Burdette interviews the author of a marketing book he thinks is worthwhile. While I haven’t appeared on this one, I think it’s a great place to go and find your next read. Douglas is the head of marketing agency Sales Artillery, which specializes in marketing services for manufacturers. Best of all he has a sense of humor, calling the COVID era podcasts “Authors in Quarantine.”
Hailing from the Land Down Under, Adam Fraser does interviews of marketing leaders. Like many other podcasts listed here, I was interviewed by Fraser in May. Because of his location, many of the leaders discussed are for the Pacific market. However, that isn’t to say this is worthless for my American readers. Far from it. In fact, keeping track of international trends is a great way to ensure your marketing practices remain relevant over time. Episodes trend towards an hour long.
On a side note, if you’re reading all of this and wondering how to launch a podcast yourself, check out my step-by-step guide here:
What digital and social media marketing podcasts do you listen to regularly? Do you subscribe to any of the above podcasts? Drop me a line in the comments below.
Hero photo by ConvertKit on Unsplash
Social Media Marketing Podcasts FAQs
A social marketing podcast is a type of audio content that focuses on discussing topics related to social media marketing. These podcasts typically feature interviews with social media marketing experts, tips and advice on using various social media platforms, and insights into the latest trends in the industry. They can be an extremely valuable resource for businesses and marketers who are looking to stay up-to-date on the latest news and trends in the industry.
Here are the best social media for podcasts:
By creating a strong online presence, you can reach a wide audience and build interest in your show. Here are the ways you can market a podcast on social media:
1. To start, create social media accounts on major platforms such as Twitter, Facebook, and Instagram.
2. Make sure to post regularly and use hashtags to promote your content. You can also use social media to connect with other podcasters and collaborate on projects.
3. Consider running ads on social media to reach even more people.
Here are some tips on how to do podcast on social media manager:
1. Identify your goals for the podcast.
2. Begin to plan your content and format. You’ll also need to choose a hosting platform and select the appropriate equipment.
3. Promote it through social media channels such as Twitter, Facebook, and Instagram. You can also submit it to directories such as iTunes and Stitcher.
A social media podcast is a type of online audio broadcast that focuses on the discussion of social media topics and platforms. These podcasts often feature interviews with social media experts and insights from industry leaders. In addition, social media podcasts typically provide tips and strategies for using various social media platforms. Whether you’re a seasoned social media user or just getting started, a social media podcast can offer valuable insights into this ever-changing landscape.