As nearly everyone in our industry knows, video marketing is hot. Really hot. In fact, video marketing has been slowly taking over multiple social networks due to its overwhelming popularity. Although at one time it was expensive to produce, nowadays, video marketing is a cost-effective option for most brands. If your company hasn’t tried this type of marketing, it should! Whether you’re looking to get into video marketing for the first time, or you just need new tools, here are some of the best video marketing tools to try for your next video marketing campaign.
Video Marketing Software
Once you have a concept ready, you need some tools to bring that concept to life. More than just a camera, there should be a way to upload, digitally record, leverage stock video, and edit to create a video that is uniquely yours. Use a video marketing platform from this list to create an amazing video and you can’t go wrong.
Animoto is a one-size-fits-all tool for video marketing campaign creation, because it offers an easy and accessible way to create video clips and longer-form videos to support your marketing efforts. Animoto has a plethora of images, clips, music choices, fonts, and more to create high-quality videos with all of the polish and cohesion of professional videos–at a fraction of the cost. Animoto makes it possible to use an online video editor for free to create a solid range of videos, but there are additional paid tiers that add more features. Free Animoto videos are all delivered with an Animoto watermark, while the two paid tiers are better equipped to provide professional videos without Animoto branded watermarks.
Pricing: The first pricing tier offers unlimited videos without a watermark for $15 per month, while the $39 per month tier offers platforms for multiple users, the ability to sell the videos that are created, access to more videos and images, and video consultations.
Whether you’re sending out a message to customers about the impact of a disaster on your business or trying to onboard employees, check out Biteable. It has a unique approach to video marketing, in that it’s intended to be fast and easy to create any kind of video. The company even says you can make something cool on your lunch hour and claims it’s the world’s simplest video maker. Choose from a variety of video templates and add the text/sound you want.
Pricing: This click-and-drag program has free features, with paid plans starting at just $15 per month.
Showcasing your talent in video form is easy with Magisto. Like some of these best video marketing tools, you use actual footage from your cameras. However, what makes Magisto unique is its AI-based editing assistant that helps you all the way from uploading footage, to editing it, and even with distribution. The AI assistant asks you what “mood” you’re looking for and can detect emotions with ease. Everything is built into your video so that you project your intended message across your social media platforms. Don’t have music? No worrie! Magisto software has licensed music available to pro and business customers. Business customers have access to Getty Images stock photos, too. As an added bonus, Magisto has built in video analytics, which help you see what’s working and where you can improve next time. The software is available as an iPhone or Android app, as well as through the computer-based web client.
Pricing: Personal is $4.99 per month, or $9.99 for professional. Need business-level features? That’s $34.99.
With premium video features and a super user-friendly interface, PlayPlay can help in-house comms and marketing teams at large companies pump out a high volume of stellar video content with ease. From employee and customer interviews, podcast teasers, corporate news, or ‘Buzzfeed-style’ videos—PlayPlay can meet a wide range of video needs for different teams and social channels. Whether your company needs to create content for internal and corporate communication, marketing, or employer branding, the web-based video maker can be a time and resource-saving solution. What makes PlayPlay stand out amongst this list is its value-added enterprise features, such as advanced motion-graphics, access to a premium Getty Images Stock Media Library, and the ability to fully integrate branding elements. Not to mention, their paid plans all come with free and reliable support from a dedicated team of video experts.
Pricing: 7-day free trial. Paid monthly plans start at $160 per user and enterprise plans are $500 per user.
Powtoon combines animation and video clips to create high-quality video marketing for a variety of social media channels. Powtoon lays claim to providing video services for more than 96% of Fortune 500 companies, a number that is quite impressive if it is to be believed. Powtoon claims that it accomplishes this feat by offering a video service that eliminates communication issues regarding video marketing content and provides professional-grade templates to users in search of a simple, easy way to create quality and engaging video content. From promotional videos to be sent directly to existing clients, to animations announcing new initiatives, Powtoon offers an online editing service for companies of all types and needs.
Pricing: Powtoon offers 3 different pricing tiers: a $19/month option, a $59/month option, and a $99/month option. The first provides storage, 5 exports each month, and access to templates. The second offers 5 times the amount of storage, unlimited exports, and unlimited access to templates available on Powtoon. The final tier offers everything provided in the previous tiers, with the addition of 10 times the amount of storage, custom fonts, and the ability to resell the videos created through the online video editor.
Promo video gets its name from its primary mission: helping brands create marketing videos. In fact, the company is a marketing partner for Facebook, Instagram, and YouTube. Using this online video maker, you can achieve standard editing effects on the moving parts. Add fully licensed clip art, stock photos, and even music. You can crop the video to fit into whatever social network you’re going to put it on. As an added plus, features such as “swipe up to shop” and embedded links can be included in a snap. This is something which not every video maker allows you to do, and one reason is its purpose-built design. However, that isn’t to say you can only make marketing videos with Promo. Showcase your talent or create cool engagement videos. On the fence? Check out their free collage tool.
Pricing: Plans range in price from $39 up to $249 per month.
Videoshop is an app created for on-the-go, easy content creation to share across social media platforms. Although Videoshop is far less robust, it does still capture the power of social video messaging, and still allows companies, brands, and individuals to create a solid video marketing strategy. Videoshop is ideal for people who are just starting out, or eager to create quick snippets of video. Videoshop essentially functions as a basic video editor, with greater functionality and improved ease of use. Free videos do come along with a Videoshop watermark to illustrate to video viewers where the video was made, while a “pro” subscription, or paid subscription, removes these watermarks.
Pricing: Videoshop is initially free, but you can also select the “pro” version of the app, which costs an additional $4 per month.
We like Wave Video because it has a nice mixture of templates and the ability to start from scratch. It’s also a great tool for using the same basic footage for different video formats. For instance, you can make a nice video for YouTube, and then later decide to repurpose it into a Facebook banner video or something Instagram friendly. Better yet, you don’t have to start over. The developers make a big point of the fact that Wave Video is built to support high volume video content production, which isn’t the case with many of its competitors. Another awesome feature is that you can easily upload branding items like logos to the platform for future use in videos. Wave isn’t a lone ranger, either: it features integrations with YouTube, Google Drive, Hubspot, Facebook, Twitter, Drop Box, Twitter, and more. In other words, there are plenty of ways to make Wave Video work within a team environment to bring the power of video to a marketing team. Best of all, Wave includes video hosting, a content calendar, video button, and landing pages.
Pricing: Limited free plan, then paid subscriptions for $20 or $40 monthly.
If you want something that can handle the needs of business, education, and individual customers, this one’s a great option. In fact, WeVideo is the only application in this section that has an educational use plan. They are very proud of the features for students, such as video science reports. At the same time, business customers will love features such as screen recording. Individuals can enjoy a purpose-built YouTube video editor, along with the ability to make HD videos as an amateur. Maybe that’s why their advertising material refers to them as “the best ever.” Well maybe or maybe not, but this sure is a versatile application that can be used to create the type of content seen in a variety of venues, from video SEO campaigns to educational pursuits.
Pricing: Nonprofits are given educational pricing. Everyone else pays between $4.00 and $29.99 per month.
Now that you have the basic footage, it’s time to edit your video and turn it into something nice. Sure, the resources mentioned under “creation” offer video editing, but sometimes you just need something more specialized. Here are a couple of options for video marketers who need a comprehensive editing option.
Unlike many of these best video marketing tools, Filmora is an application you have to install on your computer. It’s also one of those old-school traditional video editors. What does that mean? Well, for one thing it’s a great tool to use if you’re putting the video basics together using a webcam, GoPro, smartphone, or digital camcorder. Standards like voiceovers and the improvement of video quality are the reasons to buy this program. Also, there are several versions of the program available, depending on your needs. It’s available for Mac and Windows.
Pricing: The most basic type is Filmora 9, which costs $39.99 per year or $69.99 for a lifetime license.
If you own any kind of Apple device that can run apps, this one’s for you. In fact, iMovie is one of those old school Apple apps that is built exclusively for their products. However, like GarageBand, it’s fully featured for free. Recent versions not only let you edit on your Mac, but on other devices as well. And, it doesn’t have to be limited to one device. Instead, you can upload the raw video to the cloud and work on it from any device with iMovie installed. Just sign into your Apple account.
Pricing: Free for Apple people. Unavailable for anyone else.
Not all marketing videos need to be made from live footage. In fact, lots of brands use animated video to draw in potential customers. While this video making method used to be a lot of work, nowadays it’s a snap with animation software. Here are some of the best animation offerings for video marketers.
For simple, yet effective, video, check out VideoScribe. Unlike more general tools, this one makes one type of video: whiteboard animation. This is the type where you see hands drawing things, along with running commentary. There are several great uses for this tool: First, explainer videos can help consumers understand how your product can be used. Or, use the whiteboard model for corporate training purposes to create an engaging business video. Educational content is easily produced as a whiteboard, so VideoScribe is useful in higher education, too.
Pricing: $14 per month per user.
Vyond is a video animation tool designed to create an entire video designed for education or training purposes. Although Vyond can be used in other ways, and can come along with background music, sound effects, and other hallmarks of animation videos, its true strength lies in its focus on training, education, and straightforward delivery of information. Vyond does not require any advanced degrees or advanced knowledge of animation practices, and instead allows businesses and companies to create a piece of content that is dynamic and engaging, while using the expertise of Vyond creators. Training videos, whiteboard videos, educational videos, and more can all be created using Vyond, even in the absence of prior experience. Bear in mind that because Vyond is designed for high-quality, professional use, its pricing tiers are much steeper than many other options identified here.
Pricing: $49 is the lowest end of the pricing platform, with plans going up from there. The next tier is $89 per month, then $159 per month. If additional features are needed, Vyond can be contacted directly for information on custom pricing.
Another animation-only video creator, this one has pre-made templates. However, it also has more options for animation than just line drawings on a white board with added sound effects. Make an introduction video, explain a concept, or craft a slideshow presentation with drag-and-drop features. In other words, no video skills are required other than some creativity. Once your video has been made, download the mp4, upload it to YouTube, and embed it into websites. Web only. This program is about as easy as these things come.
Pricing: Limited free version, then paid plans starting at $19 per month.
Video Hosting & Analytics
It almost goes without saying that any video worth watching needs a host so you can share it with others. And, as with any effort, you want to make sure that your videos are performing as well as they should. Here are some of the best video marketing tools to make both things happen.
Cincopa’s video hosting solutions are offered as part of a comprehensive digital asset management suite of services. Marketers, educators, training personnel and, of course, sales reps can leverage Cincopa’s unique video features, such as Cincopa Channels. Providing website visitors with an immersive, Netflix-like video arena, Channels are the perfect way for prospects and employees to binge on your corporate videos.
Pricing: paid subscriptions only starting at $9 per month.
Vidyard is a commercial combined hosting and analytics service. It is focused on both business and educational use, and includes some video production tools. These include screen recording, personalization, basic editing, and platform optimization. For those who want to stream video, this service is provided through their online platform. Businesses and educational institutions can enjoy a wide variety of integrations. Finally, Vidyard offers analytics services to measure results.
Pricing: there’s a free version, with paid subscriptions starting at $15 per month.
If you need a basic hosting provider, Vimeo is one of the oldest and best. Originally just a hosting platform, it now provides streaming with their top-level subscription level. You can embed Vimeo-hosted videos on just about any website other than YouTube. Set privacy restrictions or allow the video to be watched by anyone with a link. There are analytics features, as well. Vimeo can be used for a significant number of content types, and as one of the oldest social platforms for videos currently in use, it is one of the most reliable, powerful tools that a business can use.
Pricing: Plans start at $7 per month.
Unlike the other services in this section, Wistia’s online tool provides some production features. For example, you can customize the video player and add interactive features such as clicking through to a web page. Then, it performs marketing-focused tasks like gathering information about viewers and then retargeting. A wide variety of integrations are available.
Pricing: Free plan, then $99 monthly.
Especially with so many of us working from home, it’s nice to be able to share your screen. While doing Especially with so many of us working from home, it’s nice to be able to share your screen. While doing so live on video conferencing programs is easy, making recorded screen shares is a bit more difficult. Fortunately, this type of video has become common enough that some of these best video marketing tools can help.
This is an easy-to-use tool for recording presentations and how-tos. First, you download the software onto your Mac or PC computer. Then, you turn it on and record your screen capture video from the computer screen. Add some special effects, then make sure the sound is OK. When you’re ready, just upload it to your video sharing platforms or distribute it any way you’d like. Simple.
Pricing: One-time purchase of $249.
In the age of social distancing and working from home, it can sometimes be difficult to stay connected to the people we work with. Loom is a service that lets you record quick screen shares and then send them to other people as a link or you can download the original file – for free! Loom works as a Chrome extension and is probably one of the easiest ways to quickly record a screen share with or without your face appearing. Consequently, Loom can be used to create all types of video content.
Pricing: There’s a free version, with premium plans starting at $5/month.
Sometimes, the best way to connect with other people is through live video. While some video platforms like Facebook Live let you do streaming, sometimes you might want to broadcast over several different social networks at once. The platforms below will allow you to create and disperse premium video clips over several channels live simultaneously.
For those of you who would like to stream on multiple platforms at once, think about using StreamYard. This feature allows you to sit in one place and have your professional-looking livestream published across Facebook, LinkedIn and YouTube. However, that isn’t the only cool thing about StreamYard. You can invite more than one person into your livestream, and in this situation, their webcam picks up their image. Furthermore, using their impressive features, you can display comments that appear in social media directly on your livestream feed to increase engagement. Brilliant.
Pricing: Freemium option, with upgrades starting at $20 per month.
Most people don’t think about YouTube as a search engine. However, the truth is that YouTube is one of the more important places people look for information. Therefore, it pays to have sound SEO practices to ensure your videos are found on the platform.
Whether you have a personal YouTube channel or an elaborate enterprise account, TubeBuddy will help you manage it. They’ll help you with embedding, processing, promotion and analytics. However, the unique feature of TubeBuddy is its SEO capabilities. In particular, the program helps you optimize your title and description, along with helping YouTube classify for related content recommendations. Finally, they’ll help you insert subtitles in another language, which increases your reach.
Pricing: Freemium, with upgrades starting at $9 per month.
VidIQ is a robust program to help you take advantage of the powerful features of YouTube. Because YouTube has long ago surpassed its initial foray into the world as a simple video platform and has exploded into a hub of professional-quality video tutorials and animations, it pays to optimize your videos for your particular niche or market. VidIQ helps you optimize your videos as best as possible by gathering information from all corners of YouTube, including competitor videos, to make sure that your videos are not only being put on YouTube, but also reaching your intended audience and performing as you’d intended.
Pricing: There are 4 tiers offered at VidIQ. The first is free, but is quite limited in its scope, with only 3 insights offered per month and basic email support. From there, plans increase to $7.50 per month, $39 per month, and $415 per month.
What do you think are the best video marketing tools? Let me know in the comments below!
Hero photo by Gianandrea Villa on Unsplash