The 16 Best Video Marketing Tools for 2020

The 23 Best Video Marketing Tools for 2024

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As nearly everyone in our industry knows, video marketing is hot. Really hot. In fact, video marketing has been slowly taking over multiple social networks due to its overwhelming popularity. Although at one time it was expensive to produce, nowadays, video marketing is a cost-effective option for most brands. If your company hasn’t tried this type of marketing, it should! Whether you’re looking to get into video marketing for the first time, or you just need new tools, here are some of the best video marketing tools to try for your next video marketing campaign.

TubeBuddy

It’s your best friend on the road to YouTube success.

VidIQ

VidIQ is another good tool for boosting your YouTube views.

Streamyard

Professional live streaming and recording made easy.

WeVideo

Enjoy top-shelf video editing tools and effects.

Video Marketing Software

Once you have a concept ready, you need some tools to bring that concept to life. More than just a camera, there should be a way to upload, digitally record, leverage stock video, and edit to create a video that is uniquely yours. Use a video marketing platform from this list to create an amazing video and you can’t go wrong.

1. Animoto

Animoto

Animoto is a one-size-fits-all tool for video marketing campaign creation, because it offers an easy and accessible way to create video clips and longer-form videos to support your marketing efforts. Animoto has a plethora of images, clips, music choices, fonts, and more to create high-quality videos with all of the polish and cohesion of professional videos–at a fraction of the cost. Animoto makes it possible to use an online video editor for free to create a solid range of videos, but there are additional paid tiers that add more features. Free Animoto videos are all delivered with an Animoto watermark, while the two paid tiers are better equipped to provide professional videos without Animoto branded watermarks.

Pricing: The first pricing tier offers unlimited videos without a watermark for $15 per month, while the $39 per month tier offers platforms for multiple users, the ability to sell the videos that are created, access to more videos and images, and video consultations.

2. Biteable

Biteable

Whether you’re sending out a message to customers about the impact of a disaster on your business or trying to onboard employees, check out Biteable. It has a unique approach to video marketing, in that it’s intended to be fast and easy to create any kind of video. The company even says you can make something cool on your lunch hour and claims it’s the world’s simplest video maker. Choose from a variety of video templates and add the text/sound you want.

Pricing: This click-and-drag program has free features, with paid plans starting at just $15 per month.

3. Magisto

Magisto

Showcasing your talent in video form is easy with Magisto. Like some of these best video marketing tools, you use actual footage from your cameras. However, what makes Magisto unique is its AI-based editing assistant that helps you all the way from uploading footage, to editing it, and even with distribution. The AI assistant asks you what “mood” you’re looking for and can detect emotions with ease. Everything is built into your video so that you project your intended message across your social media platforms. Don’t have music? No worries! Magisto software has licensed music available to pro and business customers. Business customers have access to Getty Images stock photos, too. As an added bonus, Magisto has built in video analytics, which help you see what’s working and where you can improve next time. The software is available as an iPhone or Android app, as well as through the computer-based web client.

Pricing: Personal is $4.99 per month, or $9.99 for professional. Need business-level features? That’s $34.99.

4. Powtoon

Powtoon

Powtoon combines animation and video clips to create high-quality video marketing for  a variety  of social media channels. Powtoon lays claim to providing video services for more than 96% of Fortune 500 companies, a number that is quite impressive if it is to be believed. Powtoon claims that it accomplishes this feat by offering a video service that eliminates communication issues regarding video marketing content and provides professional-grade templates to users in search of a simple, easy way to create quality and engaging video content. From promotional videos to be sent directly to existing clients, to animations announcing new initiatives, Powtoon offers an online editing service for companies of all types and needs. 

Pricing: Powtoon offers 3 different pricing tiers: a $19/month option, a $59/month option, and a $99/month option. The first provides storage, 5 exports each month, and access to templates. The second offers 5 times the amount of storage, unlimited exports, and unlimited access to templates available on Powtoon. The final tier offers everything provided in the previous tiers, with the addition of 10 times the amount of storage, custom fonts, and the ability to resell the videos created through the online video editor. 

5. Movavi

movavi video editor

Movavi Video Editor offers an intuitive interface for both brief clips and extensive projects. It features a wide range of video effects, music, and fonts, enabling the creation of professional-quality videos. Uniquely, Movavi Video Editor blends user-friendliness with advanced AI editing capabilities, perfect for beginners and experienced marketers, who are inexperienced with background removal and noise suppression. The Quick-video feature allows turning any marketing presentation slides into a comprehensive video, with included voiceover. The free basic version comes with a watermark, while paid versions offer advanced, watermark-free features.

Pricing: The Movavi Video Editor annual subscription is $54.95 includes all editing tools and updates for a year. For longer-term use, the lifetime license at $79.95 provides ongoing access with minor updates.

6. Veed.io

Veed.io

Veed.io is to videos what Canva is to graphics and images; in short, Veed.io lets users create animated videos and filmed videos alike, in order to further video marketing budgets with crips, clear, and easily-identified lines. Like Canva, Veed.io offers ready-made templates to get you started, and provides different ready-to-go components to cover a wide variety of videos to suit your needs, including how-to videos, straightforward marketing videos, and more to place on your social channels, website, and more. This particular video marketing software is useful for its versatility; although it can be used to create targeted marketing videos, it can also be used by companies and brands to record and disperse meetings and training videos. Veed.io is perhaps best to support the video marketing efforts of those without an established video marketing approach, or those who are not comfortable with this format, as the features may be too simplistic or constraining for experienced creators. 

Pricing: There are four pricing tiers for Veed.io, starting with the free tier at the bottom. From there, prices increase to $18, $30, and $59 per month, each tier offering more storage, longer length, and more video features and extras.

7. Videoshop

Videoshop

Videoshop is an app created for on-the-go, easy content creation to share across social media platforms. Although Videoshop is far less robust, it does still capture the power of social video messaging, and still allows companies, brands, and individuals to create a solid video marketing strategy. Videoshop is ideal for people who are just starting out, or eager to create quick snippets of video. Videoshop essentially functions as a basic video editor, with greater functionality and improved ease of use. Free videos do come along with a Videoshop watermark to illustrate to video viewers where the video was made, while a “pro” subscription, or paid subscription, removes these watermarks. 

Pricing: Videoshop is initially free, but you can also select the “pro” version of the app, which costs an additional $4 per month. 

8. Wave Video

Wave Video

We like Wave Video because it has a nice mixture of templates and the ability to start from scratch. It’s also a great tool for using the same basic footage for different video formats. For instance, you can make a nice video for YouTube, and then later decide to repurpose it into a Facebook banner video or something Instagram friendly. Better yet, you don’t have to start over. The developers make a big point of the fact that Wave Video is built to support high volume video content production, which isn’t the case with many of its competitors. Another awesome feature is that you can easily upload branding items like logos to the platform for future use in videos. Wave isn’t a lone ranger, either: it features integrations with YouTube, Google Drive, Hubspot, Facebook, Twitter, Dropbox, Twitter, and more. In other words, there are plenty of ways to make Wave Video work within a team environment to bring the power of video to a marketing team. Best of all, Wave includes video hosting, a content calendar, video button, and landing pages.

Pricing: Limited free plan, then paid subscriptions for $20 or $40 monthly.

9. WeVideo

WeVideo

If you want something that can handle the needs of business, education, and individual customers, this one’s a great option. In fact, WeVideo is the only application in this section that has an educational use plan. They are very proud of the features for students, such as video science reports. At the same time, business customers will love features such as screen recording. Individuals can enjoy a purpose-built YouTube video editor, along with the ability to make HD videos as an amateur. Maybe that’s why their advertising material refers to them as “the best ever.” Well maybe or maybe not, but this sure is a versatile application that can be used to create the type of content seen in a variety of venues, from video SEO campaigns to educational pursuits.

Pricing: Nonprofits are given educational pricing. Everyone else pays between $4.00 and $29.99 per month.

Video Editing

Now that you have the basic footage, it’s time to edit your video and turn it into something nice. Sure, the resources mentioned under “creation” offer video editing, but sometimes you just need something more specialized. Here are a couple of options for video marketers who need a comprehensive editing option.

10. Filmora

Filmora

Unlike many of these best video marketing tools, Filmora is an application you have to install on your computer. It’s also one of those old-school traditional video editors. What does that mean? Well, for one thing it’s a great tool to use if you’re putting the video basics together using a webcam, GoPro, smartphone, or digital camcorder. Standards like voiceovers and the improvement of video quality are the reasons to buy this program. Also, there are several versions of the program available, depending on your needs. It’s available for Mac and Windows.

Pricing: The most basic type is Filmora 9, which costs $39.99 per year or $69.99 for a lifetime license.

11. iMovie

iMovie

If you own any kind of Apple device that can run apps, this one’s for you. In fact, iMovie is one of those old school Apple apps that is built exclusively for their products. However, like GarageBand, it’s fully featured for free. Recent versions not only let you edit on your Mac, but on other devices as well. And, it doesn’t have to be limited to one device. Instead, you can upload the raw video to the cloud and work on it from any device with iMovie installed. Just sign into your Apple account.

Pricing: Free for Apple people. Unavailable for anyone else.

Further Reading: 19 AI Video Editors to Scale Your Video Marketing

Video Animation

Not all marketing videos need to be made from live footage. In fact, lots of brands use animated video to draw in potential customers. While this video making method used to be a lot of work, nowadays it’s a snap with animation software. Here are some of the best animation offerings for video marketers.

Further Reading: Animation or Real People in Your Online Video: Which is More Effective?

12. VideoScribe

VideoScribe

For simple, yet effective, video, check out VideoScribe. Unlike more general tools, this one makes one type of video: whiteboard animation. This is the type where you see hands drawing things, along with running commentary. There are several great uses for this tool: First, explainer videos can help consumers understand how your product can be used. Or, use the whiteboard model for corporate training purposes to create an engaging business video. Educational content is easily produced as a whiteboard, so VideoScribe is useful in higher education, too.

Pricing: $14 per month per user.

13. Vyond

Vyond

Vyond is a video animation tool designed to create an entire video designed for education or training purposes. Although Vyond can be used in other ways, and can come along with background music, sound effects, and other hallmarks of animation videos, its true strength lies in its focus on training, education, and straightforward delivery of information. Vyond does not require any advanced degrees or advanced knowledge of animation practices, and instead allows businesses and companies to create a piece of content that is dynamic and engaging, while using the expertise of Vyond creators. Training videos, whiteboard videos, educational videos, and more can all be created using Vyond, even in the absence of prior experience. Bear in mind that because Vyond is designed for high-quality, professional use, its pricing tiers are much steeper than many other options identified here. 

Pricing: $49 is the lowest end of the pricing platform, with plans going up from there. The next tier is $89 per month, then $159 per month. If additional features are needed, Vyond can be contacted directly for information on custom pricing. 

14. Wideo

Wideo

Another animation-only video creator, this one has pre-made templates. However, it also has more options for animation than just line drawings on a white board with added sound effects. Make an introduction video, explain a concept, or craft a slideshow presentation with drag-and-drop features. In other words, no video skills are required other than some creativity. Once your video has been made, download the mp4, upload it to YouTube, and embed it into websites. Web only. This program is about as easy as these things come.

Pricing: Limited free version, then paid plans starting at $19 per month.

Video Hosting & Analytics

It almost goes without saying that any video worth watching needs a host so you can share it with others. And, as with any effort, you want to make sure that your videos are performing as well as they should. Here are some of the best video marketing tools to make both things happen.

15. Vidyard

Vidyard

Vidyard is a commercial combined hosting and analytics service. It is focused on both business and educational use, and includes some video production tools. These include screen recording, personalization, basic editing, and platform optimization. For those who want to stream video, this service is provided through their online platform. Businesses and educational institutions can enjoy a wide variety of integrations. Finally, Vidyard offers analytics services to measure results.

Pricing: there’s a free version, with paid subscriptions starting at $15 per month.

16. Vimeo

Vimeo

If you need a basic hosting provider, Vimeo is one of the oldest and best. Originally just a hosting platform, it now provides streaming with their top-level subscription level. You can embed Vimeo-hosted videos on just about any website other than YouTube. Set privacy restrictions or allow the video to be watched by anyone with a link. There are analytics features, as well. Vimeo can be used for a significant number of content types, and as one of the oldest social platforms for videos currently in use, it is one of the most reliable, powerful tools that a business can use. 

Pricing: Plans start at $7 per month.

17. Wistia

Wistia

Unlike the other services in this section, Wistia’s online tool provides some production features. For example, you can customize the video player and add interactive features such as clicking through to a web page. Then, it performs marketing-focused tasks like gathering information about viewers and then retargeting. A wide variety of integrations are available.

Pricing: Free plan, then $99 monthly.

Screenshare Creation

Especially with so many of us working from home, it’s nice to be able to share your screen. While doing Especially with so many of us working from home, it’s nice to be able to share your screen. While doing so live on video conferencing programs is easy, making recorded screen shares is a bit more difficult. Fortunately, this type of video has become common enough that some of these best video marketing tools can help.

18. Camtasia

Camtasia

This is an easy-to-use tool for recording presentations and how-tos. First, you download the software onto your Mac or PC computer. Then, you turn it on and record your screen capture video from the computer screen. Add some special effects, then make sure the sound is OK. When you’re ready, just upload it to your video sharing platforms or distribute it any way you’d like. Simple.

Pricing: One-time purchase of $249.

19. Loom

Loom

In the age of social distancing and working from home, it can sometimes be difficult to stay connected to the people we work with. Loom is a service that lets you record quick screen shares and then send them to other people as a link or you can download the original file – for free! Loom works as a Chrome extension and is probably one of the easiest ways to quickly record a screen share with or without your face appearing. Consequently, Loom can be used to create all types of video content. 

Pricing: There’s a free version, with premium plans starting at $5/month.

Livestream

Sometimes, the best way to connect with other people is through live video. While some video platforms like Facebook Live let you do streaming, sometimes you might want to broadcast over several different social networks at once. The platforms below will allow you to create and disperse premium video clips over several channels live simultaneously. 

20. Streamyard

StreamYard

For those of you who would like to stream on multiple platforms at once, think about using StreamYard. This feature allows you to sit in one place and have your professional-looking livestream published across Facebook, LinkedIn and YouTube. However, that isn’t the only cool thing about StreamYard. You can invite more than one person into your livestream, and in this situation, their webcam picks up their image. Furthermore, using their impressive features,  you can display comments that appear in social media directly on your livestream feed to increase engagement. Brilliant.

Pricing: Freemium option, with upgrades starting at $20 per month.

21. Riverside.fm

Riverside.fm

While Riverside.fm has primarily made its name as a podcast recording software, it can actually be used for a wide range of applications, including harnessing the power of video in marketing efforts. This particular online video platform has been made popular as a high-quality video recording and management software that can be used to record both the audio and video portions of podcasts (think the video footage often accompanying podcasts), but can be used to create other types of video marketing, including standard marketing spots and advertising. This software can be used for larger commercial purposes and smaller, personal advertising efforts (think influencer marketing and podcast recording), making it a truly versatile tool for creative teams. Pricing: Riverside.fm has four pricing tiers. The first is free, and provides basic editing with an attached watermark. The second and third come in at $15 and $24 per month, respectively, offering either 5 or 15 hours of separate audio and video recording. The final is based upon specific company needs, and is arranged following a consultation.

YouTube SEO

Most people don’t think about YouTube as a search engine. However, the truth is that YouTube is one of the more important places people look for information. Therefore, it pays to have sound SEO practices to ensure your videos are found on the platform.

Further Reading: YouTube Video Optimization: Simple Tricks Beginners Can Implement To Rank Their Videos

22. TubeBuddy

TubeBuddy

Whether you have a personal YouTube channel or an elaborate enterprise account, TubeBuddy will help you manage it. They’ll help you with embedding, processing, promotion and analytics. However, the unique feature of TubeBuddy is its SEO capabilities. In particular, the program helps you optimize your title and description, along with helping YouTube classify for related content recommendations. Finally, they’ll help you insert subtitles in another language, which increases your reach.

Pricing: Freemium, with upgrades starting at $9 per month.

23. VidIQ

VidIQ

VidIQ is a robust program to help you take advantage of the powerful features of YouTube. Because YouTube has long ago surpassed its initial foray into the world as a simple video platform and has exploded into a hub of professional-quality video tutorials and animations, it pays to optimize your videos for your particular niche or market. VidIQ helps you optimize your videos as best as possible by gathering information from all corners of YouTube, including competitor videos, to make sure that your videos are not only being put on YouTube, but also reaching your intended audience and performing as you’d intended. 

Pricing: There are 4 tiers offered at VidIQ. The first is free, but is quite limited in its scope, with only 3 insights offered per month and basic email support. From there, plans increase to $7.50 per month, $39 per month, and $415 per month. 

What do you think are the best video marketing tools? Let me know in the comments below!

The 40 Digital Marketing Tools That I Recommend to All of My Clients
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Neal Schaffer
Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

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8 Comments

  1. Hi Neal,

    Great list, but I noticed that Synthesia did not make it, and it seems to make a lot of best video-making lists. Can I ask what you don’t like about it? Just curious.

    Dani

    • I do my best to revise these on a regular basis, but Synthesia really focuses is on the AI side of things which is relatively new. I plan to be introducing AI tools in separate blog posts where I am sure Synthesia will be listed at some point.

  2. Hey Neal. Long time since we met at UCLA. Have you tried The Video Bot? It’s new and looks to be fantastic for marketers. [link edited by admin]

  3. Thank You Neal. Very informative post. I’m a videographer from Canada and appreciate your updates.

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