Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth.
Even a few short years ago, Pinterest was a relatively unknown social media network.
Why?
Because it had a niche: young women with disposable income.
It wasn’t until recently that the men started signing up in large numbers. Maybe that isn’t surprising: Pinterest is dominated by “planning” activities. That could be a craft project, or building that model ship you’ve wanted.
Alternately, an exotic vacation or dream wedding could be the topic of a Pinterest board. It’s mostly women that do these kinds of things.
However, that doesn’t mean Pinterest isn’t valuable to marketers. After all, Pinterest statistics show us that most Pinterest users make purchases after using the network. Plus, men and corporate decision makers are increasing their presence here.
Arguably, if you aren’t marketing on Pinterest you’re missing out on a lot of leads.
To help you with Pinterest marketing, a wide variety of tools are available. One of the most important things Pinterest tools can do is automatically post content while you’re busy with work. With the right tools, you can also make posts that really pop, and participate in Pinterest groups that help potential customers find you. Lastly, promotion and analytics tools help ensure you’re reaching the right audience. Let’s look at a few of these Pinterest tools that I highly recommend.
Pinterest Management tools
Making sure that you’re posting at the right time is a great way to ensure your pins get viewed, shared and re-pinned. At the same time, you want to make sure that the pins you post are effectively marketing your goods and services. Management tools are what you need to maximize your efforts.
Tailwind
Pricing: free trial, then $9.99 monthly per account. You can also add a couple “power ups” at $4.99 each.
Viraltag
Run a small business or starting out as an agency? Then Viraltag is a good choice. That’s because it has all the essential features of a social media manager, without a bunch of bloated bells and whistles that you don’t need but have to pay for. Need to collaborate with your in-house team? That’s where this software excels. It’s also compatible with other social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. In other words, this tool isn’t just for Pinterest greatness because it can handle a large proportion of your needs. There’s also an integration with Canva, a tool we’ll discuss later. Also, analytics provided do more than report: they’re translated into actionable insights, so you don’t have to guess what the numbers mean. Finally, in addition to the usual Web and mobile apps, Viraltag has a Chrome extension that helps you grab cool stuff from the Internet.
Pricing: 14-day trial, then $24 per month for individuals, $79 for small businesses, and $249 and up for larger businesses. There are slight differences in features between the plans.
Viralwoot
Pricing: Standard accounts are $10 monthly, and business accounts cost $49 per month. Choose depending on how many accounts you’re managing, and if you need Google analytics.
Hootsuite
If you are looking for a scheduling app that pairs with numerous social media sites, Pinterest, and over 100 additional apps, Hootsuite may be the tool for you. Hootsuite is a scheduling app that allows you to schedule posts for each of your social media platforms from a single space, eliminating the need to leap back and forth between all of your online profiles. From a Pinterest perspective, Hootsuite allows users to post images and create entire boards from the Hootsuite site, and can provide access to an entire team of people through the app. Hootsuite is best used as an organization tool to cross-post and schedule images and posts across all of your social media platforms, including Pinterest, effectively integrating each supported social media platform into a single dashboard.
Pricing: Hootsuite offers professional accounts for $29/month and team accounts for up to 3 users for $129/month.
Pin Creation tools
No compilation of Pinterest tools is complete without a few content creation aids. After all, these are what let us put our best face forward on Pinterest. And, isn’t great content the whole point of Pinterest marketing, anyway? Here are some great tools to help make those pins memorable, starting with the most complex solution (Adobe Photoshop), the easiest solution (Tailwind Create), and then everything in-between!
Adobe Photoshop
Adobe Photoshop is recognized as one of the best industry tools for editing and manipulating photos, and can be a powerful tool in creating compelling, click-worthy pins for your Pinterest account. From basic photo editing, to the more complex arrangement of text and graphics on photos and backgrounds, Photoshop is an industry standard and offers both a host of tools to aid in photo editing and a large series of tutorials to acquaint you with the ins and outs of the program. Adobe Photoshop is a pin creation tool, and can be used to edit otherwise unexciting photos, or can be used to construct infographics and other informational materials.
Pricing: Individual pricing begins at $20.99/month, while business accounts begin at $33.99/month. Photoshop may also be purchased in Adobe’s bundles, which come in at $52.99/month for individuals and $79.99/month for business accounts.
Tailwind Create
This app is a strong tool for creating pins without prior experience with or a considerate understanding of Adobe Photoshop and other photo editing tools. Tailwind Create is similar to Photoshop, in that it allows you to create and manipulate images, but differs in its ease of use. Tailwind Create offers users different color schemes and options for their photos, giving users a chance to choose suggested designs, rather than having to come up with designs from scratch. Tailwind Create is tailored for people who may not have a background in design and who may be unfamiliar with graphics creation, and delivers polished, professional images with a few simple clicks. To create aesthetically appealing Pinterest Pins, simply enter a photo and watch as Tailwind Create constructs several different options you can select from.
Pricing: Tailwind Create requires you to have an existing Tailwind account. From there, you can upgrade to Tailwind Create on a free limited plan, or select additional plans priced at $12/month, $24/month, and $49/month.
Canva
Pricing: the paid versions are per user, costing $9.99 monthly or $30.00 monthly, depending on what features you need.
Stencil
No, this isn’t a series of cutout shapes for painting or drawing. Instead Stencil is a comprehensive graphic design application, and it isn’t much harder to use than those literal stencils. There are loads of Google and other fonts to use, allowing for basic graphic design in seconds. In addition, Stencil users have access to millions of stock photos, icons, and graphics. For brand consistency, you can upload your own fonts, color sets, and branded logos. They even have browser extensions available for Chrome, Firefox, and Safari. Didn’t find what you need to make that perfect pin? You can design something in a snap.
Pricing: There’s a limited free version, and then annual subscription prices average to $9.00 and $12.00 monthly.
Crello
Pricing: there’s a basic free version, and a premium version that’s $7.99 per month if you pay for a whole year.
PicMonkey
Pricing: there are three tiers, basic ($7.99/mo), pro ($12.99/mo), and team (group discount on pro membership).
Snappa
Pricing: there’s a limited free plan, an individual plan at $10.00 per month, and a team plan that starts at $30 for 5 users.
Pinterest Group Boards
Are you the sort of person who likes to collaborate with people in other companies? Who likes to get ideas and share war stories from others in the same niche? Then you might enjoy these tools.
Tailwind Tribes
If you want to learn more about Tailwind Tribes, feel free to join my tribe: Blogging & Social Media Marketing Pros
PinGroupie
Pricing: Free.
Pinterest Promotion Tools
What’s a great Pinterest pin or story without promotion? After all, what’s the point of doing this if everything we post gets lost in a sea of pins? Here are tools to solve that problem.
Pinterest Widget Builder
MiloTree
For more info, listen to my podcast interview with the founder of MiloTree.
Pricing: $9 per month after 30 day trial.
Woobox
Pricing: there’s a limited-use free version, and the cheapest paid plan is $32 per month.
TastyPins
The answer is TastyPins.
Pinterest Pins are large in size and can disrupt the viewing of a blog post, so many bloggers who are active on Pinterest decide to “hide” their pins but make them visible when someone decides to pin from their page.
The other advantage of TastyPins is that it allows you to create both an Alt-Text version for search engines as well as a Pinterest description for every pin that you upload. This ensures that your pin images are optimized for both search and Pinterest.
Pricing: One-time purchase at $29.00.
Shopify
This Pinterest promotion tool isn’t for everybody, but if you have a Shopify site, you’ll be happy to know that Shopify has partnered with Pinterest, making the fusion of both seamless and intuitive. Shopify is a shopping platform that can be linked to Pinterest and drive traffic from Pinterest directly to your products. Shopify is a tool best serving businesses and people selling specific products or services. To use Shopify as the base from which to market on Pinterest, simply convert an existing Pinterest account to a business account, if you do not already have one, and link product photos or marketing images directly to your product pins. This allows you to market your store directly using Pinterest, and provides a simple and easy way for new customers to not only find your products in Pinterest searches, but to also find and browse any other products you may be offering. In one estimate, Pinterest users were said to make purchases 50% of the time while viewing product pages on Pinterest—an increase of 200% over the competition. This makes Shopify one of the best tools to market and sell directly through Pinterest.
Using Shopify and Pinterest together is also ideal for people who are unfamiliar or uncomfortable with product integration on social media platforms. After Pinterest and Shopify accounts are linked, product photos and their corresponding product pages are automatically selected and published on Pinterest.
Pricing: The base level Shopify account starts at $29/month, with additional features available for $79/month and $299/month.
Pinterest Analytics Tools
It almost goes without saying, but all of us marketers need to keep track of our analytics. Sure, some of our social media managers will give us a lot of information. But, you want to make sure you aren’t missing anything. Don’t forget:
Pinterest Analytics (native inside Pinterest)
If you want an idea how your native pins are performing, nothing beats Pinterest Analytics itself. That’s because your social media manager mostly watches paid pins and ads. Not only that, but they offer you insight on the people that interact with your posts. Demographics information (or at least educated guesses) are pure gold.
What are your favorite Pinterest tools? Let me know in the comments.
Hero photo by Charles Deluvio on Unsplash
Pinterest Tools FAQs
Pinterest is not a tool, but a social media network that is mainly focused on visual content. The content posted on Pinterest is called Pins. Most of the pins posted on the platform are home decoration ideas, recipes, how-to’s, and more. If you find pins that interest you, they can be saved to your boards so you can easily find them.
Here are the available features in Pinterest:
1. Pinterest Lends
2. Pincodes
3. Send Pins To Your Friends
4. Duplicate Pin Notification
5. Analytics
Yes, Pinterest allows users to schedule Pins in advance as early as two weeks from their current time zone. However, it is limited to one pin at a time, a maximum of 100 pins. If you want to make changes to your scheduled pins, you can still update them, change boards, delete them, or publish them immediately.
Yes, Pinterest is a good marketing tool as it will help you reach out to 459 million monthly users. Not only that, Pinterest is simply the place for shoppers. So if you want to sell something, there’s no best place to go but here. 70% of users visit the site to look for accessories, and 55% are looking for products. Hence, making it an important tool for product discovery and selling.
The most famous types of pins on Pinterest are:
1. Food and Drinks
2. DIY Crafts
3. Pins with Pretty Photos
Hello, I have used Canva, and its a really great pin for Pinterest. I will surely try these amazing pins which are mentioned in these blogs. Thanks for the helpful article.
Thanks for commenting Priya! Yes, Canva is the default but there are other options which offer different templates, user interfaces, pricing, etc. that might fit your needs better. Good luck!
Quite a list! Thanks for sharing, I use tailwind and tailwind tribes along with canva, pingroupie and picmonkey but as I understood, Pinterest no longer allows viraltag and viralwoot intergrations. Do you use them or know of people who do? Anything that can up the pinterest game needs to be considered. Love your site!
Hi Erika! I do believe that Tailwind and Tailwind Tribes – combined with Tailwind Smart Loop – are the golden standards. I have tried ViralWoot and some other questionable tools in the past, but I spend time today focusing more on my own content / analytics as well as Tribes. I am surprised to hear that ViralTag no longer supports Pinterest, though!