15 Best Email Tracking Software to Enhance Your Sales & Marketing

Email tracking software is essential for businesses looking to improve their email marketing campaigns, monitor sales outreach, and understand customer engagement. With the right email tracker, you can see who opens your emails, which links they click, and even how many times they revisit your message.

In this guide, I will cover the top 15 tools, exploring their email tracking features, benefits, and how they can improve your external and internal communications. Whether you’re a marketer, salesperson, or small business owner, these apps will give you the insights you need to make data-driven decisions.

What is Email Tracking Software and Why Is It Important?

Email tracking software works by embedding tracking pixels or links into emails. As such, these tools help you track users and monitor engagement metrics. They’re vital for any successful email campaign, as they show you how leads interact with different messages. 

The Importance of Email Tracking

The tracking technology works for any form of email outreach. It gives you visibility into your email open rates, which is what lets you test subject lines and message length against real behavior instead of guessing. Most of these tools integrate with the rest of your stack, so the data lands where you already work. They also send alerts, so you know the moment someone reads your message.

The Key Benefits of Email Tracking

Tracking opens, clicks, and engagement helps you optimize email performance, improve sales, and create more personalized campaigns. With their advanced features, you can compare multiple campaigns to determine what’s working and what’s not. 

Key Features to Look for in Email Tracking Software

Here are the main features you should pay attention to:

• Open and Click Tracking: Email tracking solutions allow you to monitor open and click rates. They show you how many people checked your message and how many of them interacted with it.
• Real-Time Notifications: As soon as the intended recipient opens your email, you’ll get a real-time notification. This is especially important when you’re running time-sensitive campaigns. 
• Analytics & Reporting: Within analytics dashboards, you get a lot of valuable campaign performance insights. The tool tracks each campaign separately, but also your overall performance. 
• CRM Integration: Email trackers integrate with various marketing automation platforms and sales engagement platforms, such as Hubspot Sales Hub. This makes it easier to run multi-channel campaigns from a single dashboard. 
• Ease of Use and Compatibility: The best software from this category is easy to use and flexible. To maximize their value, they must be compatible with platforms like Gmail, Outlook, and other popular email services.

15 Best Email Tracking Software Solutions

If you’re looking for premium software to track emails, you should get one of the following tools:

1. Mailsuite (formerly Mailtrack)

Mailsuite is one of the most popular tools in this category, and it even offers some of its basic features for free. The software works exclusively for Gmail, tracking engagement for each email message you send from your account. My favorite thing about it is the analytics suite, which tracks the number of views, time spent on a page, and other comprehensive metrics. 

With its unlimited email tracking feature, you’re able to run several campaigns concurrently. The software allows you to send 10,000 emails in an instant, making it perfect for cold outreach. Its Mail Merge allows you to schedule and send numerous emails while slightly customizing the text for each intended recipient. 

2. HubSpot

This comprehensive platform offers a tracker for each HubSpot-assigned email account. It is a perfect advanced feature for your sales team, allowing you to track interactions between each sales rep and their leads. Besides HubSpot Sales Hub, the program integrates with Gmail and Outlook.

With this software, you’re able to send perfectly timed follow-up emails. The tracker opens a new window each time you interact with a person, where you can track past communication. The Sales Hub tracker provides comprehensive insights for each recipient, showing their email address, lifecycle stage, last activity, company name, contact details, and more. 

3. Yesware

By getting Yesware, you’re able to streamline your email strategy. As with any other tool on the list, the software provides detailed campaign performance insights, such as link clicks and email engagement metrics. It shows you the full history of email opens so you can see each time a person has checked your interaction.

Yesware gives you the data to test email subject lines and message bodies against actual opens rather than opinion. It also tracks attachments, so you can see whether a prospect downloaded the PDF you sent. That one signal tells you more about buying intent than an open ever will. The interface is simple enough that a new rep can use it on day one.

4. SalesHandy

SalesHandy drops an invisible tracking pixel into your emails and reports back on what each recipient does with them. What I like about it is that prospecting and tracking sit in the same tool. You can build a list of cold email prospects from its own contact database, then watch how that list behaves, without exporting anything into a second platform.

With SalesHandy, you’re able to craft a perfect email template and use it for the entire campaign. All you need to do is slightly personalize messages for each user, and you have a winning formula. With its unified inbox, you get a built-in communication system for the entire sales team. 

5. Streak

Streak is a customer relationship management software that has integrated email tracking tools. With this software, you’re not only able to improve customer experience but also turn leads into clients. My favorite thing about Streak is that it automatically scrapes user data and repurposes them for your multi-channel campaigns. 

The great thing about this sales engagement tool is that it integrates with the entire Google Suite. Besides Gmail, it shares data with Sheets, Drive, and Chat, allowing you to track communication and detailed insights in several windows. When you encounter a responsive customer, the sales tool will provide several options for streamlining the conversation. 

6. Mixmax

Mixmax is one of the more advanced email tracking tools, integrating artificial intelligence features with tracking and scheduling. The thing I love about this software is that it can create AI templates and sequences within seconds. The automation tools determine the perfect time for sending your scheduled emails, maximizing click-through rates.

As soon as you insert an email address, Mixmax will instantly provide detailed insights for that person. You’ll find all the info within the dashboard, saving a lot of time for your sales team. On top of that, the automation tools provide daily reports and automate your follow-ups. 

7. Right Inbox

Right Inbox automates your entire email communication with recipients. It helps you determine the perfect time to send messages, depending on time zones. Once you send the first batch of emails, the sales tool will automate follow-ups when the users don’t respond. 

Right Inbox has deliverability features and signature tools for customizing your sales outreach. You can even create notes for each person, which will help you when composing future messages. As with other software, Right Inbox gives you detailed insights into link clicks, open rates, and other actions. 

8. Snov.io

Snov.io email tracker is perfect for multi-channel campaigns on LinkedIn and email. The software takes into account your ideal customer profile and sifts through numerous accounts to extract the perfect recipients for your campaign.

Snov.io uses AI to run warm-up emails on your sending domain, which matters more than most people realize. Tracking tells you nothing if your message lands in spam. The tool scores each message for email deliverability before it goes out, so you can fix the problem while it is still fixable.

9. MailButler

MailButler is an email tracking service that works for Gmail, Apple Mail, and Outlook. My favorite thing about the software is its email scheduling features, which determine the best time to reach out to a person. 

The software allows you to attach tasks and notes for each account, which is vital for sequencing. It’s also worth mentioning that the unlimited email tracking tool integrates with most marketing and sales software, providing extra functionality. You can even use the Snooze feature to prevent certain messages from clogging your email inbox. 

10. GMass

With GMass, you’re able to send hundreds of emails to leads within seconds. The software provides advanced tracking for the entire engagement history, showing you how your interaction with a person has changed over time.

GMass has testing features to determine if emails land in recipients’ inboxes. The email tracking tool determines candidate fit and will generate recipient lists based on your requirements. The software provides detailed campaign performance insights, including unique clicks, opens, bounces, unsubscribes, blocks, and more. 

11. Boomerang

With its unlimited email tracking services, Boomerang is an ideal solution for Outlook and Gmail. Its email scheduling is perfect for contacting different time zones, while reminders allow you to recycle messages for later use. The software works on both desktops and mobile devices.

Boomerang takes email creation to the next level. It shows you subject length, word count, reading level, and other features, helping you compose a perfect message. It also assesses your positivity, politeness, and subjectivity when addressing the intended recipient. 

12. MailTracker (by Hunter)

If you’re looking for a lightweight email tracker solution, this is the perfect choice for you. MailTracker helps your sales team perform email outreach by showing when the message was opened. Furthermore, you get instant notifications in real-time for each email account. 

The email tracking service might not have the advanced deliverability features as some other tools, but the fact it’s free and easy to use makes it my top choice. It is a perfect solution for B2B businesses who want to save money during outreach. 

13. MailTag

MailTag is a popular email tracking software that allows link tracking. Learn when a person clicks on your CTAs and monitor open rates for the entire campaign. With its detailed mail tracking history, you’ll be able to analyze past communication with each lead.

MailTag determines the perfect time for sending out promotional messages. Its email schedule feature works like a charm for different time zones, while follow-ups eliminate repetitive tasks. Within analytics dashboards, you’ll find various comprehensive insights, such as emails sent today, emails sent this month, and clicks on links. 

14. Vocus

Vocus provides lots of valuable information and functions for your email campaigns. Use it to track performance, manage email schedules, and send reminders and follow-ups. The tracker will integrate with your all-in-one sales intelligence platform, making it easier to sell and market the company’s products.

The software introduced links within emails, allowing you to track open rates and click-through rates. Vocus generates templates for your campaigns, thus streamlining the entire process. 

15. Veloxy

Veloxy is a sales productivity tool that integrates email tracking with CRM features. The email tracking tool also comes with numerous sales features, ensuring customer success. 

Automated follow-ups are one of the tool’s key features. You’re able to streamline bulk email sending and monitor the responses to incoming mail. The software adapts to your business requirements, helping you squeeze maximum value during its use. 

How to Choose the Right Email Tracking Software

Here are a few suggestions how to find the perfect program for your business: 

• Consider Your Platform: First, you need to determine if a particular mail tracking solution works for your email service (Gmail, Outlook, etc.) 
• Assess Integration Needs: Find an email tracking tool that properly integrates with your current marketing and sales kit. Check if a solution supports Salesforce Sales Cloud, Hubspot, GDrive, Office 365, and other platforms. 
• Evaluate Pricing and Features: In my opinion, you shouldn’t overpay for this type of software. So, I recommend you find a cheaper option (but with lots of features) for your workflow. 
• Prioritize Security: Read the software’s privacy policy and learn how the tool safeguards your private data. Go with solutions that won’t jeopardize your daily operations.  

Frequently Asked Questions About Email Tracking Software

Conclusion 

Choosing the right email tracking software improves sales and marketing performance because it replaces guesswork with recipient behavior you can actually see. The tool is only half of it. Tracking data starts paying off when it feeds back into your email marketing strategy and changes what you send next.

Explore the options outlined in this guide to find the perfect email tracker for your business needs.