Repurposing Content: 15+ Smart, Time-Saving Methods to Multiply Your Content ROI

One of the biggest challenges in content marketing is the constant pressure to create new content. Whether you’re part of a team or running solo, publishing consistently can feel like an uphill battle—especially when your time is already stretched thin.

Fortunately, you don’t always have to reinvent the wheel.

While evergreen content and curated content definitely help keep your publishing schedule full, there’s another powerhouse strategy many marketers overlook: repurposing content.

Done right, this content marketing strategy not only helps you save time, but also increases your reach, boosts your ROI, and breathes new life into the content you’ve already worked hard to create.

In this post, I’ll walk you through 15+ highly practical ways to repurpose content—many of which I’ve personally used—and show you how to turn one piece of content into a whole ecosystem of value.

TL;DR: How to Repurpose Content

Here’s the quick version. You can repurpose content by:

• Updating and republishing blog posts
• Turning blog content into infographics, images, videos, or podcasts
• Expanding blog posts into eBooks or email series
• Breaking down webinars into bite-sized videos, blog posts, or audio clips
• Leveraging internal data or testimonials into case studies and social proof
• Reposting and repackaging across social media posts like LinkedIn, Quora, YouTube, and more

Now let me go into further detail covering the full list of content repurposing options that you have.

What is Content Repurposing?

Content repurposing is the practice of taking one type of content and transforming it into another. It could be turning a blog post into a podcast episode, a webinar into a series of LinkedIn posts, or even internal data into a case study. The goal? Maximize the value of every piece of content you create.

Think of it like this: instead of burning through your best ideas once and moving on, repurposing lets you extend the shelf life of your content, reach new audiences, and support different marketing goals—from SEO to engagement to lead generation.

Your Content Repurposing Framework

Let’s break this down into a framework you can use again and again for social media posts, webpages, and more.

The Repurposing Content Workflow

1.Create Core Content: Blog post, podcast, webinar, guide

2. Extract Key Points: Pull out stats, tips, quotes, and subtopics

3. Reformat Content: Turn it into video, audio, carousel, infographic, email, etc.

4. Redistribute Across Channels: Post on LinkedIn, YouTube, email, Quora, and other platforms

5. Amplify & Re-engage: Schedule posts, update old content, run paid retargeting if needed

Pro tip: Use this framework to set up your own repurposing SOP or checklist. Once you do, it becomes second nature—and incredibly efficient.

Further Reading: Repurposing Content: 15 Specific and Popular Methods

Blog Content Repurposing Strategies

Let’s start with the most common type of content most marketers (myself included) work with: blog posts.

1. Update and Republish Older Posts

If you’ve been blogging for a while, you’re sitting on a goldmine. Revisit older content formats, refresh stats, improve SEO, add internal links, and republish it. This is a simple and powerful way to boost traffic without starting from scratch.

Pro tip: Make sure to keep the same URL if the topic hasn’t changed significantly, so you retain existing backlinks.

2. Turn Posts into Infographics

Visual learners love infographics. Use a tool like Canva to turn key points from your blog into a visually appealing infographic for your target audience. Content recycling like this is great for Pinterest, LinkedIn, or a content upgrade.

3. Create Social Media Images and Carousels

Use stats, quotes, or short how-to steps from your post to create standalone visual content. These work brilliantly as Instagram carousels, LinkedIn images, or X/Twitter graphics to tease your full article and other long-form pieces of content.

4. Expand Posts into an eBook or Guide

Take your blog post’s core ideas, flesh them out with examples, tools, and templates, and package it as an eBook. This is one of my favorite ways to create lead magnets that convert.

5. Repurpose into Podcast Episodes

Take the key points from a post and riff on them in a podcast. Don’t just read your blog—add personal insights, stories, and fresh angles. You’ll reach an entirely different audience this way while creating high-quality content.

6. Turn Blog Content into Videos

Whether it’s YouTube, TikTok, or LinkedIn, video is hot. Repurpose your pieces of content into a short explainer video, or break it up into multiple clips. Even a 60-second summary can drive traffic back to your blog.

Further Reading: Best 20 Content Creation Tools Every Creator Should Know

7. Break One Blog Post Into a Series

Have a “complete guide” that’s doing well? Break it into multiple, bite-sized blog posts that dive deeper into each section. Link them together for SEO wins and longer time-on-site.

8. Create an Email Series

Repurpose your blog into a drip email campaign. Take each section, edit slightly for the inbox, and send it as part of a nurture series. These types of content are super helpful for onboarding or education funnels.

9. Repackage for Guest Posts

Use your blog post as a base to write a shorter, complementary guest post for another site. You’ll get more mileage from your ideas and build high-quality backlinks without having to resort to hiring out fresh content.

10. Use Content to Answer (or Ask) Questions on Quora

Quora is a treasure trove of long-tail keywords and SEO potential. Use repurposed snippets from your blog to answer relevant questions—or pose a thoughtful question that leads people back to high-performing content.

How to Repurpose Video Content

@juliabroome

The amount of content you can get just from ONE YouTube video is… 🤯 Hope this simplifies a strategic re-purposing structure for you 🤍 #repurpose #socialmediastrategy

♬ no one else x loveeeeee song – Nostalgic Core Af

Video content can easily be sliced, diced, and redistributed to maximize reach—especially with long-form content like webinars.

Further Reading: What Exactly is Video Content Marketing? Here’s Why It’s Important

11. Break Webinars into Short Clips

Edit out highlights from your webinar into shorter, topic-specific video clips to use as social media content. Use them on YouTube Shorts, Instagram Reels, or TikTok to drive engagement.

12. Turn a Webinar into a Blog Post

Transcribe your webinar and convert it into one or more blog posts. Use pull quotes, visuals, and summaries to create a polished, SEO-optimized article that looks just as polished and professional as an original piece.

13. Extract the Audio for a Podcast

If your webinar includes strong audio content, turn it into a podcast episode. Clean it up, add intro/outro music, and you’re good to go. Take it one step further by creating clips to promote your content on your social media channels.

Repurposing Internal Content Assets

Don’t overlook the treasure trove of data and content hiding inside your own organization just waiting to be used as social media posts, white papers, and more, to capture and retain your target audience’s attention.

14. Turn Internal Data into Case Studies

Have metrics, results, or campaign data? Package them into a short case study to showcase your results. These are powerful proof points for sales enablement and lead nurturing.

15. Transform Customer Testimonials into Shareable Content

Take client testimonials and turn them into branded quote graphics, social proof blurbs, or even mini blog features. Get permission, then amplify their voice to build trust with a wider audience through your social posts.

Real Examples from My Own Repurposing Strategy

Here’s how I walk the talk in my own content ecosystem:

I turn my Your Digital Marketing Coach podcast episodes into:

• Interviews. For interviews, I create livestream video that I broadcast and archive on YouTube, LinkedIn and Facebook for long-form videos and reference materials.
• Newsletters. If it is a solo episode, I will publish it as a LinkedIn newsletter as though it is an original post.
• Web posts. All episodes also get published on my podcast website (https://podcast.nealschaffer.com) as part of my overall content strategy.
• Thumbnails. I use the thumbnail image created to promote the episode on my website to share it throughout social media in my content repurposing process to make the most of my existing content.
• Video snippets. For interviews that perform well in terms of YouTube views or downloads, I will create several shortform video snippets that I share across social media platforms like TikTok, Instagram, LinkedIn, Facebook, YouTube, Threads, and X/Twitter.
• Emails. I also share the summary in my weekly email newsletter, where I can also share any content piece I have recently published.

For blog posts that you see here, I will often repurpose the content into:

• A script for a podcast episode
• Slides that I use in speeches or when teaching at various universities
• Summaries that I share in social media
• Summaries that I share in my weekly email newsletters

This approach consistently brings in more traffic, more engagement, and longer content lifespans—with less effort than creating all of my content from scratch.

Repurposing Content for LinkedIn Thought Leadership

LinkedIn is a goldmine for professionals and brands who want to build authority, and it’s tailor-made for content repurposing.

Here’s how I recommend using content on LinkedIn:

• Turn blog posts into newsletters. Expand, personalize, and publish relevant content regularly to build trust with your audience.
• Create LinkedIn carousels. Summarize key points visually. These get great reach, especially when tied to professional advice.
• Break long-form posts into micro-posts. A single blog post can generate a week’s worth of short-form content and capture attention more readily than long-form blog posts.
• Comment on trending industry topics. Use insights from your content to weigh in meaningfully on other people’s posts or news stories.

Content marketers are not just reusing content—you’re amplifying your brand and building a community around your expertise.

Repurposing Content for Influencer Marketing

Repurposing isn’t just for brand-created content. Influencer and creator-generated content is a huge opportunity—especially when you collaborate or co-create on your social platforms.

Here’s how creators and marketers can repurpose that type of content:

• Turn an Instagram Live into a blog post. Summarize the insights or make it into an interview-style blog article.
• Convert a testimonial video into a case study. Add context and performance metrics to build credibility.
• Republish collab content across platforms. If you partnered with an influencer for a YouTube video, you can turn it into short TikToks, a carousel, a Reel, or even embed it in a blog post.

The key here is not letting great influencer content live in one place and die there. Repurpose it to extend its impact, increase your ROI, and help disperse content types across many different platforms.

Further Reading: How to Develop a Killer Content Strategy in 18 Easy Steps

Repurposing by Goal

To help you prioritize, here’s a quick guide to repurposing based on your marketing objective:

Goal	Best Repurposing Options
SEO Efforts	Update posts, blog spin-offs, guest blogging
Lead Generation	eBooks, webinars, email series
Social Media Growth	Infographics, carousels, video clips
Authority Building	Podcasts, LinkedIn newsletters, Quora answers

My Pro Tips from the Field

As someone who creates a ton of content across platforms—from this blog to LinkedIn to my podcast and newsletters—here’s what I’ve found works best:

• Always create with repurposing in mind. Plan your original content so it can easily be reused in other formats.
• Document your process. Use a repurposing workflow or checklist to streamline your team’s content creation efforts.
• Prioritize your winners. Use Google Analytics or social metrics to identify your best-performing content and repurpose that first in your content repurposing journey.

Top Tools for Repurposing Content

Here are some of the tools I use and recommend:

• AdobeExpress – for infographics, visuals, and carousels
• Descript – edit video/audio and transcribe webinars
• ChatGPT – rewrite, summarize, ideate quickly
• Missinglettr – drip campaigns from blog content
• Rev – high-quality transcriptions for webinars or interviews
• OpusClip – repurpose long videos into short ones for social media

Final Thoughts: Stop Burning Your Best Content

The beauty of content repurposing is that it helps you get more from the work you’re already doing. You don’t have to chase new content constantly; instead, turn what you already have into something even more powerful to bring your content marketing success.

Whether you’re updating an old blog post, spinning it into a podcast, or turning a testimonial into a quote graphic, every piece of content has a second (and third!) life if you plan smartly.

If you need help building a repurposing system that works for your business, you know where to find me.

Further Reading: AI Content Assistants: 13 Tools to Assist in Your Content Creation