I have never spent a dollar on TikTok ads. I wrote this post while working out whether I should. My paid budget goes to Facebook Lead Ads, TikTok keeps coming up, and at some point “I should look into that”…
A TikTok Duet is a split-screen video that plays your recording alongside someone else’s original, both at the same time. Making one takes about ninety seconds. What you are really doing in those ninety seconds is borrowing a finished piece…
If you sell something on Facebook, you need a Facebook Page. Nobody argues about that. Instagram is looser, and plenty of small businesses run happily on a personal profile for years. TikTok sits somewhere in between, and the answer is…
Ten thousand followers. A hundred thousand views in thirty days. Those two numbers are the gate between posting on TikTok for free and getting paid by TikTok directly. The Creator Rewards Program is how that payment happens now. It replaced…
TikTok Shop did roughly $15.82 billion in US sales in 2025, up 108% in a single year, and it now accounts for about 18% of all US social commerce, according to EMARKETER. You can see the platform’s wider growth in…
You posted a video. It got 4,200 views. Is that good? Nobody can answer that question for you, and TikTok itself will not answer it either. The app hands you a wall of numbers and walks away. Views, likes, watch…
A few months ago I went down a rabbit hole trying to open a TikTok Shop for my own books. I write about digital marketing, I host a podcast about it, and I watched author after author ride the #BookTok…
For most of social media history, there was no button for sharing someone else’s post. You had to improvise. On Twitter, people copied a tweet and typed “RT @username” in front of it, editing the wording down so the whole…
Most advice about growing on TikTok starts with the same assumption: point a camera at your face, hit the video record button, and start talking. If that idea makes you want to close the app, I have good news. You…
You typed your website into your TikTok bio, saved it, and it just sits there as gray text nobody can tap. Or you went looking for the “Website” field and it wasn’t there at all. Annoying, right? TikTok gates this…
As you know by now, TikTok is not just a platform; it’s a cultural phenomenon, a digital gold rush for creators. Why does it matter now more than ever? Because the attention economy is fiercer than ever, and TikTok has…
So you want to know how much TikTokers actually make? I get this question constantly. And honestly, the answer isn’t straightforward because TikTok earnings vary wildly, from a few dollars a month to multi-million dollar empires. Here’s what I can…
Think about it: You’ve just created what might be your best TikTok ever. The hook is sharp, the editing is clean, and the content genuinely delivers value. You hit publish at 3 AM because you finally finished editing—and the video…
Most creators obsess over content ideas and trending audio, but they’re missing the most crucial element: timing. TikTok themselves say that the sweet spot for in-feed advertising sits between 21 and 34 seconds. This isn’t just another social media “hack”…
Choosing the right social media platform matters. As brands stretch their resources across multiple channels, understanding where to focus matters more than ever. TikTok and Instagram stand as two giants in the visual content space, each offering unique opportunities and…
TikTok’s Green Screen feature transforms content creation. This powerful tool lets creators replace backgrounds with any image or video without complicated setups. Small businesses, marketers, and content creators can now produce professional-looking videos with minimal effort. Green Screen has become…
The numbers don’t lie. While TikTok offers unprecedented organic reach potential, approximately 80% of brands are failing to leverage this platform effectively. I’ve spent years helping companies navigate the complex social media landscape, and TikTok presents a unique challenge many…
When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the TikTok community. That being said, fonts can play a crucial role in…
As TikTok has become more popular, its use in business has rapidly increased. And despite ongoing controversies about its potential banning in the United States, consumers and businesses show no sign of decreasing time spent or investment in the platform,…
TikTok Stories have quickly gained popularity on the platform. This feature lets users share temporary content that vanishes after 24 hours, similar to what’s available on Instagram and Snapchat. Like those platforms, TikTok’s Stories feature provides a dynamic way to…
How much money is a single TikTok post worth? How much should I charge brands for a sponsored video? How much money can I potentially make on TikTok? These are the questions that TikTok money calculators try to provide answers…
It seems as though just about everyone is using TikTok, from your child’s 4th grade friends, to your grandmother with an eye for viral cleaning tips. Although there are plenty of people using the app, becoming a TikTok influencer is…
TikTok trends seem to pop up everywhere. Even if you are not a frequenter of the social media platform, you have likely run across the latest TikTok trend on other platforms like Instagram and YouTube. Despite the amount of time…
TikTok is a short-form video-sharing app that took over social media platforms in what has felt like a storm, going from a relatively unknown app, to one that dominates numerous industries. Unlike many other platforms that allow you to share…
TikTok is just about everywhere, from your 10-year-old niece to your 80-year-old grandmother. The social media platform has truly taken the world by storm, and there is no shortage of video ideas to draw in even the least experienced social…
Algorithms are often top of mind for marketers intent on reaching their target audience. Although learning Google search practices is often a simple matter of engaging standard SEO practices, other platforms are not quite as straightforward, including TikTok. Although there…
Would you like to work harder or work smarter? I’m assuming the latter, and if that’s you, it’s time to open your eyes to the latest AI-driven video makers which can help simplify your content creation process. With them, you…
Have you seen those TikTok videos that feature voices that probably didn’t come from the content creator? They are probably using a TkTok voice generator, a handy tool that leverages AI that can make your shortform videos all the more…
You probably know this by now, but TikTok continues to be the hottest place to see and be seen among Generation Z. In fact, this platform has one of the youngest user bases among social media sites. One reason for…
No matter the length, it’s clear that video is a very popular form of content. In addition, the video medium is highly versatile for content creators. Depending on your platform, interests, and goals, you can make dynamic content like tutorials,…
Although a few social networks like Facebook and LinkedIn assume that you’ll use your actual name, many of the others encourage you to create an alias for yourself. For instance, YouTube and Instagram expect that you’ll use something Creative as…
If you’ve come here to learn how to edit TikTok videos, you are not alone! The world has taken notice of TikTok, a social media network well-known for its brief video content. It’s no surprise that it has grown to…
These days, TikTok is taking the world by storm. Not only is the network growing quickly, but it’s also controversial because governments all over the world are concerned about its influence. However, as marketers, we understand that this network is…
If you’re looking for a new way to reach potential customers, TikTok Live is a great place to start. The platform allows brands to go beyond just advertising their products — it gives them an opportunity to build relationships with…
There’s no question that TikTok remains popular, despite all the controversy. The latest TikTok user and engagement numbers show why it is increasingly a critical forum to reach the younger generations. However, you can produce all the content that you…
TikTok, the short-form video platform owned by Bytedance and known as Douyin in China, has been around for a while. But it wasn’t until April 2019 that TikTok really started to blow up in the US. TikTok’s success in the…
Whether you create TikTok videos for fun, as an influencer, or on behalf of a brand, chances are that you worry about your hard work getting stolen by bad actors. Add to that the increased emphasis on authenticity within the…
TikTok, the popular short-video platform, has become a hub for content creators and influencers looking to showcase their talent and reach a wider audience. The key to TikTok success lies in appearing on the coveted “For You” page, which is…
TikTok is home to some of the most compelling trends that have popped up on social media platforms in the past few years, and photo editing trends are no different. Whether you are a teenager hopping on your phone or…
A discussion of social media is no longer complete without a substantial mention of TikTok. Emerging on the scene only a few short years ago, TikTok has exploded, and become a powerhouse of a social media app used by companies,…
Whether you’re a TikTok newcomer or can’t live without the platform, you probably want to know who’s “TikTok famous.” After all, social media is a great place to share your talents without the challenges of traditional publishing or hiring. But…
If you’re looking for TikTok video ideas, you’ve come to the right place for the right reason! As you know, TikTok burst onto the global stage during the pandemic and now boasts more than one billion monthly active users around…
No matter what type of content you produce on TikTok, you always want to reach as many users as possible. After all, TikTok is the home of viral challenges and other wildly popular content. One reason that young people love…
If you want to grow your presence in social media going forward, you need to learn how to grow your TikTok account. It has become that important. TikTok is one of the world’s largest social platforms. TikTok ads reach 2.21…
These days, many brands that want to reach GenZ are turning to TikTok for content marketing. And the ones that haven’t are probably considering it. One reason for this is that, as a heap of analytics data has demonstrated, TikTok…
As TikTok grows, both as a social network and a place to do marketing, careful management of your account is more important than ever. In fact, while TikTok may have once been a place to test out strategies, it’s now…
There’s no question that TikTok is a major trend, especially with young people. In fact, more than with many other networks, TikTok is making big tech CEOs in Silicon Valley lose sleep. This relatively young and fast-growing social networking platform…
One of the world’s most extensive social media networks is TikTok, and its base of over 1 billion users is rapidly rising, estimated to be 1.8 billion users by the end of the year. The number looks colossal but this…
TikTok is thriving as a social media platform. Being the most downloaded app of the year gives it a great advantage over the competition. The app has more than 1 billion global active monthly users, which is a convincing number…
If you’ve never heard of TikTok, you’ve probably been stuck in a black hole! Kidding aside, TikTok is the hottest social media platform on the face of the Internet right now. True, Facebook, Instagram, and YouTube are still the market…
Once deemed a platform purely for youngsters wanting to have fun sharing goofy dance videos, TikTok is now being used by many professionals as a powerful lead generator. It’s time that realtors open up and explore the potential that TikTok for…
TikTok has proved that it is here to stay, so it’s now or never for brands to get on board if you are eager to reach younger generations. Of all of the social networks, TikTok’s unique culture and functionality make…
Is your business still on the sidelines about investing in TikTok marketing? If you’ve turned on the news recently, you’ve probably heard of TikTok and TikTok for Business. Indeed, the app is so popular that it has been making waves…
Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses.
