Latest From the Blog

Content Marketing
March 9, 2026

How to Create a Social Media Content Strategy: The Complete Guide for 2026

Ever calculated how much time and money you’ve wasted on social content that went absolutely…

ByNeal Schaffer
Read Time36 mins

YouTube and Video Marketing
March 5, 2026

The Real YouTube Pay Per View: Uncovering Creator Earnings & Latest Rates (2026)

Let me be direct with you: the question “how much does YouTube pay per view?”…

ByNeal Schaffer
Read Time22 mins

Instagram Marketing
March 4, 2026

How to Become an Instagram Influencer in 2026: A Step-by-Step Guide

Instagram now has 2 billion monthly active users, and the global influencer marketing industry is projected…

ByNeal Schaffer
Read Time16 mins

X Premium Review (Formerly Twitter Blue): Is It Worth $8/Month in 2026?

Twitter Marketing
March 3, 2026

X Premium Review (Formerly Twitter Blue): Is It Worth It in 2026?

You’re here because you’re wondering whether to pay for X Premium, formerly known as Twitter…

ByNeal Schaffer
Read Time13 mins

10 Best Email List Management Tools in 2026

Email Marketing
March 2, 2026

10 Best Email List Management Tools for 2026 (Expert Comparison)

Your email list is your most valuable digital asset. Period. I’ve been working with businesses…

ByNeal Schaffer
Read Time18 mins

Twitter Marketing
February 26, 2026

Twitter (X) Analytics for Marketers: The Complete Guide to Metrics, KPIs & Reporting [2026]

X (formerly Twitter) is more than just a conversation platform. It can be a powerful…

ByNeal Schaffer
Read Time30 mins

Ecommerce Marketing
February 25, 2026

15 Best WordPress Ecommerce Plugins to Grow Your Online Store in 2026

f you’re running a WordPress website and want to sell products or services, you don’t…

ByNeal Schaffer
Read Time19 mins

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.