Latest From the Blog

LinkedIn
May 18, 2026

How to Write a LinkedIn Post That Actually Gets Seen in 2026

I’ve been publishing on LinkedIn since the platform was small enough that you could recognize…

ByNeal Schaffer
Read Time23 mins

LinkedIn Social Selling Index featured image showing a score gauge at 67 of 100 with the four-pillar breakdown, headlined 'What Your LinkedIn SSI Score Really Means in 2026

LinkedIn
May 14, 2026

LinkedIn SSI: What Your Social Selling Index Score Really Means in 2026

While most marketers spend their budgets chasing attention on mass-market social networks like Facebook, Instagram,…

ByNeal Schaffer
Read Time20 mins

Ecommerce Marketing
May 13, 2026

Ecommerce Photography in 2026: A Practical Guide to Product Images That Sell

Most ecommerce stores lose sales the moment a customer lands on the product page. Not…

ByNeal Schaffer
Read Time20 mins

Ecommerce Marketing
May 12, 2026

Ecommerce Trends in 2026: 7 Shifts Rewriting Online Retail (and What Marketers Need to Do About Each One)

The shift happening in ecommerce right now is bigger than the move to mobile was…

ByNeal Schaffer
Read Time19 mins

Ecommerce Marketing
May 7, 2026

Ecommerce KPIs: The 14 Metrics That Actually Predict Growth in 2026

Most ecommerce dashboards are beautifully useless. They surface dozens of numbers, highlight none of them,…

ByNeal Schaffer
Read Time19 mins

The 10 Best AI Facebook Post Generators in 2026 (Tested & Compared)

A.I. Marketing Facebook Marketing
May 6, 2026

The 10 Best AI Facebook Post Generators in 2026 Compared

Do you sometimes stare at the Facebook composer with zero idea what to post? Welcome…

ByNeal Schaffer
Read Time19 mins

Digital Marketing
May 5, 2026

GA4 vs Universal Analytics: 6 Critical Differences Every Marketer Must Know

GA4 has been the only game in town since July 2023. And yet, I still…

ByNeal Schaffer
Read Time13 mins

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.