Actionable advice for your digital / content / influencer / social media marketing.
Join 13,000+ smart professionals who receive my regular advice.
Latest From the Blog
Creator Economy Statistics: 20 Numbers That Actually Matter in 2026
The creator economy is worth roughly $250 billion in 2025, up from $210 billion a year earlier, according to the 2025 Creator Earnings Report from Influencer…
CRM Email Marketing: A Fractional CMO’s Framework for Choosing and Combining Them in 2026
A lot of clients and marketers I talk to come to me with the same first question about CRM and email: which CRM tool should I…
How to Use LinkedIn for Business: The 2026 Strategy Guide
Most people still think of LinkedIn as the place you go when you need a job. Update the profile, fix the headshot, start applying. That mental…
Digital Marketing Strategy: The SES Framework I Use to Simplify It
SEO. Content. Blogging. TikTok. LinkedIn. Email. Paid ads. Influencers. Podcasting. YouTube. AI. Every week someone tells you about one more thing you absolutely have to be…
Influencer Ads: How to Run Creator Content as a Performance Channel
Influencer ads are now the single ad format buyers most want to grow. Creator and influencer ads or partnerships are the type of advertising the most…
LinkedIn LION: What It Is and Why the Movement Is Over (From Someone Who Helped Start It)
“LinkedIn LION” is one of the oldest topics I have ever written about, and somehow it still sends people to my site every month. Most of…
AI Marketing in 2026: The Practitioner Playbook for Building a System AI Can’t Replicate
Two years ago, 60% of consumers said they preferred AI-generated content. Today that number sits at 26%. The audience didn’t just stop loving AI content. They…
Social Media Advertising for Small Business: A Strategic Playbook That Won’t Burn Through Your Budget
Most small businesses I work with sit in one of two camps on social media advertising. Camp one avoids it entirely because they tried Facebook ads…
