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Latest From the Blog
How to Get More Likes on Your Facebook Business Page (and Why Meta Now Counts Followers)
You went looking for more likes on your Facebook business page, and somewhere along the way the button you were chasing quietly disappeared. I have been…
What Is a Brand Ambassador? A Definition From Someone Who Is One
Ask ten marketers what a brand ambassador is and you will get several different answers. One pictures a celebrity in a fragrance ad. Another pictures the…
WordPress SEO Plugins: The 7 I Actually Run, and the 10 I Tested Against Them
You installed WordPress, published a few posts, and somebody told you that you need an SEO plugin. So you searched the phrase and got a list…
TikTok Influencers in 2026: How to Find, Vet, and Work With the Right Creators
TikTok has just under 2 billion monthly active users, which makes it the fifth-largest social platform in the world, according to Sprout Social. For brands, the…
Social Media Contests: 19 Ideas That Work in 2026 (And the Rules That Changed)
Most social media contest advice you will find today was written before the rules changed. The classic format is everywhere: pick a prize, ask people to…
Facebook Content Monetization: What It Actually Pays a Business in 2026
In November 2021, Facebook invited me into a paid creator program built around Reels. I took it seriously. I went far enough into the process to…
Blogging Laws: What Every Blogger Needs to Know in 2026
The moment you hit publish, you become a publisher. That is not a metaphor. It is the legal reality, and it comes with obligations most bloggers…
TikTok Influencer Marketing: What Actually Works in 2026
Most brands run their first TikTok influencer campaign the way they run Instagram. They sort creators by follower count, write a tight brief, ask for a…
