Most of us remember when blogs were a new medium. Sponsored posts and the arms race that’s become SEO weren’t much of a factor. Now, however, blogging has revolutionized marketing and free expression. It has become hyper competitive and highly commercialized. Today, we’re going to look at some resources to help you start or maintain your blog.

Blogging Today

As this medium has evolved, so have consumer expectations. Once relegated to the nerdy set, blogs are a ubiquitous way to reach out to the masses. Everyone, from college students to large enterprises, seems to have one. From these posts, you’ll be able to see the reasons for blogging’s continued popularity.

The Top 31 Business Blogging Statistics for 2025

Did you know that over 4 million blog posts are published daily? That’s not surprising, because blogs provide a very high return on investment. Statistics show that while content is cheap to produce, it’s also a great way to drive website traffic. That’s probably one reason why 75% of corporate websites have a blog section. Also, content marketers say that blogs are so effective that they’re one of the best tools out there, with the result that these are prioritized. People like to share these posts with others, usually to help someone else. Statistics show that long-form posts are the best for SEO, but very few posts are this long. For B2B brands, hearing from experts is especially important, and where better to do this than on a blog. Finally, for best results use list-based posts like this one.

Are Blogs  Still Relevant in 2025?

Some people think that blogging is dead, but as Konrad Sanders points out it’s still relevant with changes. For one thing, don’t use that boring repetitive SEO content. Instead, think about quality over quality for your content. People want substance, not fluff. Make your content easy to skim, because people are busy and want to read things that are right to the point. You’ll also want to produce unique content and keep the conversation going. Allow, no, encourage, people to subscribe to emails and blog alerts. Furthermore, include plenty of links to encourage extended website browsing. Finally, give your topics in-depth coverage that encourages people to linger. These posts often have the best results.

Blogging Strategy

Just like everything else in marketing, your blog needs a strategy. After all, if you put out random thoughts constantly then your blog will probably not be a go-to place for anyone but friends and family. Once that happens, you can forget about monetizing or becoming an influencer. Here are some resources to help you get started with a comprehensive-and cohesive-blog strategy.

Blogging for Beginners: How to Start a Blog & Make Your First $1,000

If you’ve never blogged before, starting one can seem like a daunting task. However, this quick guide will leave you less mystified by the process. Before you do anything else, select a topic for your blog. It could be some hobby you have or, for corporate blogs, center around your products and services. Next, decide where you want to start blogging. Options include WordPress, Blogger, and several others. Make sure you understand the limits of each. Then, you’ll need some sort of domain name, which can be purchased through a domain registrar. Web hosting is also critical, because that’s who stores your website data and fields visitor inquiries. Set up a blog platform, which will allow you to edit your new website. Finally, have fun starting to publish content.

Blogging Tactics

One thing we talk a lot about on my blog generally is the importance of having a strategy. However, we also talk about tactics. In this case, it’s the structure of blog posts and the way in which we capture reader attention that is the main focus. Not every writing style or structure is engaging or effective. So, here are some posts that can help the novice and experienced blogger alike.

15 Blog Writing Tips for Before, During, and After Writing Your Post

Want to write blog posts that actually get read?

Here’s my quick breakdown of 15 blog writing tips you should follow before, during, and after you write: know your audience, understand SEO, research the competition, pick smart topics, outline well, write catchy headlines, hook readers fast, get to the point, make it skimmable, use visuals, trim extra words, proofread carefully, link to helpful sources, and always end with a strong CTA. Small improvements add up — and these habits will grow your blog over time.

How to Format a Blog Post with SEO and LLMs in Mind

Want your blog posts to rank for humans and AI?

Here’s how I format every post to help traditional SEO and LLMs: clear headings (H1, H2, H3), short paragraphs, bullet lists, tables, and visuals with keyword-rich alt text. Use plain, natural language, sprinkle in related terms, add schema markup, and stay consistent in tone.

Good formatting is your edge — because AI is reading your content too.

How to Effectively Use Infographics in Your Blog

Infographics are hot, and there are several reasons for this. For one thing, they’re easy to share on social media, which also increases readership. Infographics can also be used to enhance brand voice and meet content goals. They should be SEO optimized, just like the rest of the post. Lastly, infographics let you try something new that provides visual interest. With all these benefits, why not give infographics a try?

How to Promote and Increase Traffic to Your Blog

The days when you could just put something out there and get it discovered is long gone. Instead, you need to promote your blog so people will come and read it. Not only that, but you’ll need significant readership to become a thought leader or influencer. Luckily, we’ve written on this problem as well.

25 Effective Ways How to Promote Your Blog in 2025

If you’re writing a blog, you want people to read it, right? Here are some ways to do it. Setting goals and collaborating with other bloggers are both highly effective. Develop a personal brand and use email newsletters to expand regular readership. Write regularly but keep a content calendar to stay on track. Use SEO techniques and promote your blog on social media networks. Finally, use both affiliate agreements and banner advertising to generate cash.

10 Top Tips to Increase Your Blog Post SEO

One of the best ways to increase traffic is to boost your search engine ranking. First, define your audience and their search intent, and then research your keywords. Once you’ve chosen target keywords, use them wisely and learn from your competitors. Think up an engaging title, and ensure your post is highly readable, as both help with rankings. Be sure to create a meta title and description, because Google indexes them favorably, and don’t forget to optimize your images. Add both internal and external links, and encourage people to comment on your posts.

Guest Blogging

Guest blogging is advantageous for most bloggers, whether they’re the host blog or the guest. Why? It cross-pollenates readership between writers. It also provides readers with variety and a different point of view. However, there is an art to guest blogging, especially if the purpose is to build your blog with influencer voices.

How To Invite Influencers To Guest Post On Your Blog

Post author Dave Schneider offers a solution to those who want to invite influencers to guest blog. His idea is surprisingly simple: pitch them first. Influencers gain readership in part by guest posting on other people’s blogs, and they spend a good bit of time asking people for the opportunity. While you should still be familiar with the influencer first, sometimes it’s as simple as asking. Really.

Blogging Tools

Growing a successful blog is hard work, especially as it gets bigger. For instance, you’ll need to keep track of analytics information and monitor the comments. For my blog, tool recommendations are focusing on three types: making money, promoting posts, and tracking competitors.

45 Essential Blogging Tools to Improve Your Writing and Increase Your Traffic

This is one of my mega-lists that talks about anything you need to blog. Some tools listed are native to Google or blog hosting services. Others are multipurpose, like graphic design and other image tools. However, the biggest sections provide hints on what to use when it’s time to monetize your blog. For instance, social media tools help you become an influencer. Improving your analytics is another road to blogging success you’ll want to pursue.

Tools and Tips to Analyze your Competitors Blogs

One of the best ways to improve your readership is analyzing competing blogs. This is because you want to know what they are doing right, and where you can improve. So, you need to start by identifying your competitors. See what their strengths and weaknesses are by manual review. Then, call in the analytics tools to determine their overall performance. With this information, you can improve your own blog to be competitive.

How to Blog on WordPress

While WordPress is just one of many blogging options, it is also very popular. Other places like Blogger don’t have the customization options, and with WordPress you’ll be able to build a full-fledged website. Another reason for its popularity is the overall ease of use. No coding skills are needed, because it’s all done for you. Here, we’ll talk about ways to master the platform.

The 16 Best WordPress Plugins for Business Blogs in 2025 (and 12 Other Plugins to Consider)

Speaking of plugins, what should you consider adding to your business blog? This is a long post, so we’ll only gloss it over. For one thing, you’ll need some kind of SEO aid like Yoast. Monetization tools, broken link checkers, share buttons, and many more can be added as your website grows and ages. However, it’s always worth leaving a word of caution: make sure you don’t add too many plugins, or you’ll slow your site down too much.

Blogging Outside of Your Blog

While most bloggers have their own website, there are other options available. For instance, LinkedIn and Medium offer places to park posts. We would argue that both are strategic areas to consider syndicating your blog content on.

5 Things to Keep in Mind to Use LinkedIn as a Blogging Platform

There’s no question that blogging on LinkedIn is a great way to get viewers because of its relative exclusivity. However, there are some other factors you should consider. First off, make sure you understand the Pulse platform and its limits. Then, make sure your audience is an appropriate one for LinkedIn. Understand the importance of both comments and good research on LinkedIn. One of the drawbacks of using this network for blogging is that the wrong content can result in professional embarrassment a lot faster. Finally, understand that this is a professional network, so you need to create appropriate content for business.

Monetizing Your Blog

How to Monetize Your Website: 13 Strategies to Start Generating Revenue Today

Want to turn your website into a real income stream?

Here’s how I’ve helped clients do it: test multiple strategies — ads, sponsored posts, direct ad sales, affiliate offers, digital products, memberships, consulting, or online courses.

Don’t rely on just one. Build predictable traffic, create useful content, track your RPM, and optimize what works.

Smart website monetization is about diversification and continuous improvement — that’s how you generate revenue that scales.

Check Out All of My Blogging Posts Below!