Running an influencer campaign is hard without the right tools. This is why many businesses introduce databases into their workflow. With this type of application geared towards indexing influencers, you can browse content creators from various niches that use different platforms. You also get other valuable insights such as audience and engagement breakdowns.
In this article, I analyzed some of the best software in this category. My main focus was on providing you with relevant information that will assist you in finding the right influencer database for your program.
What is an Influencer Database?
Based on the name, you can figure out these are databases that feature numerous influencers. Most of them focus on social media influencers but might also include journalists. Some of them work as active marketplaces, connecting the two sides together.
Most of these platforms come with comprehensive features and tools that streamline your campaigns. For example, they help with your discovery, outreach, and influencer campaign tracking. They might also feature other nifty tools like fake follower analysis or performance comparison.
Do You Need an Influencer Database for Successful Influencer Marketing?
These platforms can connect an influencer marketing agency or marketing department with numerous content creators across different social networks. They come with numerous filters that track influencers by niche, audience size, and other relevant parameters.
These programs shine for smaller entrepreneurs or small businesses who have just started their influencer marketing efforts. You can use them as a starting point for your business, onboarding creators and keeping tabs on them. Furthermore, they can serve as a teaching tool of sorts, getting you acquainted with various niches and categories.
13 Influencer Databases for Your Next Campaign
In this post, I tried to pinpoint several areas of interest. My main focus is on the size of the influencer community for each platform. I also mention which social platforms each one of these solutions serves. In my breakdown, I talk about advanced features and what separates one program from the rest.
1. Storyclash
With this comprehensive tool, you can find more than 120 million influencers across the biggest global markets. It allows you to filter people based on follower count, engagement rate, audience age range, gender, and country of origin. Through these advanced settings, you can pinpoint the best partner for your target audience.
The great thing about Storyclash is that it provides data for all major social media platforms. The AI-driven tool supports Instagram, TikTok, Facebook, and YouTube, helping you find just the right person for your influencer marketing campaign. In addition to discovery, the software also allows you to track influencers over time and provides extensive reports.
I also love all the influencer marketing tools you have at your disposal. You can track the performance of different content creators, assess your influencer marketing costs, and track other key metrics. With the extensive dashboard, you can find your ideal influencers, start creator relationships, and track the evolution of your partnership.
2. Collabstr
According to data from 2024, Collabstr’s extensive database currently features 80,000 influencers. With all this information at your disposal, as well as numerous advanced tools, you can make data-driven decisions and fine-tune your influencer marketing strategy.
The best thing about this influencer marketing platform is that it covers all the angles. It will find creators for your user-generated content and influencers for Instagram, TikTok, Twitter, YouTube, and Twitch. Another nifty feature is the price list, which allows you to sift through creators based on their common pricing.
Another thing I like about the influencer search tool is that there are no upfront costs. Collabstr works as payment processing software, keeping the payments until the work is done. It is more of an influencer marketplace than a company-focused tool. The company vets every potential influencer, ensuring you have the best talent at your disposal.
3. Shopify Collabs
Shopify has created an excellent influencer tool that mashes well with their sales platform. It features an enormous number of social media influencers and provides other efficient tools to reach your campaign goals. Only people with 1,000+ followers can join, ensuring you’ll only have relevant influencers at your disposal.
Similar to Storyclash, this vast database supports YouTube, Facebook, Instagram, and TikTok. Given that the influencer platform is directly connected to Shopify, you can streamline commissions and payments without relying on third-party tools. This in itself makes your campaign management that much easier.
While the database of influencers doesn’t feature a big list of creators, I still love the extra tools and features you get with it. As you can presume, Shopify Collabs is geared toward e-commerce brands and provides subpar results for people using other sales platforms.
Further Reading: The 15 Types of Influencers You Need to Know for Effective Influencer Marketing
4. Modash
Modash features 250+ million influencer profiles, which makes it the most comprehensive influencer database on the list. My favorite thing about this creator platform is the filters it offers; you can find your perfect influencers by pinpointing the ideal location, follower count, video views, Reel plays, growth rate, and other engagement metrics.
Perhaps the best thing about this excellent influencer tool is that it detects fake followers for each social media profile. That way, you’ll know if you’re dealing with real influencers and how much value they can provide for your brand. Another metric that will help you make informed decisions is Paid Post Performance, showing the impact of previous influencer campaigns.
Unlike some other detailed influencer databases, Modash only supports YouTube, TikTok, and Instagram. You can search influencers and perform efficient campaign tracking without authentication. You also get some extra features for your content search, which you won’t get with other comprehensive platforms on the list.
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5. FeedSpot
Feedspot is an influencer marketing tool that features 100,000 suitable influencers spread across 1,500 niches. Once you find the right person, you need to send a request to the company so they can deliver a data spreadsheet in CSV or Excel format.
With this database of influencers, you can find contact details for your email campaigns. The efficient search tool also helps you track their Moz Domain Authority (if they have a website), RSS feed, and everything they’ve posted in the last 12 months. That way, you can determine if you’re dealing with active influencers.
The software is geared toward Twitter and Facebook. Unfortunately, the lack of features makes it inferior compared to a typical influencer search tool. Still, keep in mind that the platform is somewhat cheaper than other solutions on the market.
Further Reading: The 21 Top Influencer Marketing Platforms
6. inBeat
This amazing software enables brands to perform complete influencer discovery on TikTok and Instagram. The extensive database features 120,000 creators, focusing on micro – influencers. Use the search bar and advanced search filters to sift through millions of influencers based on specific metrics while avoiding spam.
Once you find the right people, you can create a list of influencers and export it in a CSV file. That way, a campaign manager has a breakdown of the optimal content creators to fulfill the brand’s campaign objectives.
A thing that makes the inBeat platform unique is its specialized tools. For example, you can use the company’s fake follower checker, engagement checker, and trending creators. Based on this comprehensive influencer analysis, you can create contact sequences, send bulk emails, and perform other marketing tasks.
7. Influencers Club
If you’re looking for detailed insights, you can’t go wrong with Influencer Club. The service provides 200 follower and engagement metrics from 40+ creator platforms. You can learn which platforms they use, learn about brand collaborations, annual income, partnerships, favorite social media platforms, audience demographics, and much more.
The extensive database covers platforms such as Instagram, YouTube, Twitch, TikTok, and Twitter. It pinpoints users’ main activities and analyzes creator data history. That way, you’ll have data-driven insights to guide your campaign.
Besides all this data and advanced filters, the platforms also streamline the brand’s email campaigns. I also like there are no upfront fees or contract obligations; you only pay once you develop relationships with influencers and start generating value for your brand.
Further Reading: Influencer Activation: The 8-Step Process to Best Activate Influencer Relationships
8. Influencity
Influencity gives you access to 200 million public profiles on YouTube, Instagram, and TikTok. With a simple dashboard and high-quality data, you can easily find the email addresses of numerous users, discover the right people for niche audiences, and achieve other marketing goals.
The vast network is ideal for your outreach process. With this influencer relationship management platform, you can gain comprehensive insights based on engagement level. E-commerce businesses can track precise influencers for their campaigns based on past performance.
Besides basic features, Influencity also gives you access to demographic filters for the European market, which is one of my favorite things about the software. Through the use of artificial intelligence, you can supercharge your digital marketing and gain better results in less time.
9. Insense
Individuals and marketing agencies can achieve high business growth by relying on Insense. The platform features 200,000 Instagram, TikTok, and user-generated content creators. When accessing the creator community, you can sift through people based on their age, audience size, niche, and other influencer data.
Businesses can also manage their creator ads with this comprehensive influencer search tool. Insense allows you to micromanage various creators throughout different social platforms and corroborate their authenticity. Another one of the key features is creating briefs that help you streamline influencer outreach and focus on the right people.
10. Influence.co
This influencer marketing software connects brands and creators, helping both sides achieve their business goals. During the influencer selection process, you can go through 300,000 top-tier creators spread across numerous niches. Detailed audience analysis is something I really love about this platform, as it gives you complete oversight for your campaigns.
During basic searches, you can also ask tool-specific questions. Influence.co works like Quora, providing deep insights about various users and brands. Although the platform doesn’t have the same extensive features as some other entries on the list, you can use it for competitor insights, authenticity checks, and a few other nifty tasks.
Further Reading: Your Guide to the 49 Best Influencer Marketing Tools to Empower Your 2025 Creator Economy Collaborations
11. BuzzSumo
Buzzsumo is one of the older, most powerful marketing tools on the market for influencer relationship management and general outreach. With this software, you can get in touch with 700,000 journalists who often post on Twitter, Reddit, YouTube, and Facebook.
My favorite thing about the software is that it helps you find current content trends across search engines and social media platforms. Buzzsumo helps you tap into specific niche markets, generate powerful stories with the power of AI, and track online mentions. With this tool, you can give your campaigns a personal touch.
Further Reading: The 13 Influencer Marketing Trends You Need to Know in 2025
12. Influencer Hero
If you’re looking for effective campaign management, you should give Influencer Hero a try. Besides having an incredible discovery function that puts you in touch with millions of creators, the platform also tracks all your ongoing efforts. You can see how many outreach messages you’ve sent, how many people are currently negotiating with your brand, and if you managed to get some UGC posted.
The software breaks down influencers into lists based on their gender, audience, age, and location. Use customizable data properties to start influencer collaborations and track progress. My favorite thing about Influencer Hero is that it streamlines gifting, affiliate campaigns, and other forms of financial and non-financial payments.
13. Heepsy
With Heepsy, you can find suitable influencers based on categories, locations, audience, and engagement rate. The platform specializes in YouTube, Instagram, and TikTok, which is what you get with most of these programs. Influencer analyzer, in particular, is probably the best thing about this platform, helping you establish follower and content authenticity.
The software can find just about any email address and send bulk emails to filtered creators. Tap into numerous contact templates to increase engagement rates and close more influencers with minimal effort. The software uses a drag-and-drop interface to categorize your partners and track your campaign progress.
Further Reading: 13 Recommended Social Media Search Engines
Next Steps
This guide gives essential information about the best influencer tools on the market. So, if necessary, don’t hesitate to read this post once again. Hopefully, my insights will help you when looking for the next solution for your company.
Hero photo by Jan Antonin Kolar on Unsplash