What is LinkedIn and Why Should You Join?

What is LinkedIn and Why Should You Join?

I attended a great local networking event last night in my local Orange County, California.  There were many people who I had communicated with on Twitter and finally had the chance to meet…the feeling was almost like seeing long lost friends!  I will save Tweetups for another blog post, because what interested me last night were how many people I met last night that were active on Twitter but not at all on LinkedIn.  Many saw the latter as just being a site for “professionals” or really didn’t know what to do with it.  In order to really explain what is the value of spending time on LinkedIn to those that are new to it or do not fully understand it, I think it is best to ask what it is in the first place and elaborate some reasons why everyone (and I mean everyone from Gen Y and Millenial college students to Baby Boomers) should be utilizing it.

What is LinkedIn?

LinkedIn is really a huge database of professionals.  Twitter lacks profile depth, Facebook is all over the place demographically and is also hard to find people.  LI standardizes information entered by users into predefined “Profile Headline”, “Summary”, “Education”, “Company”, etc. categories.  In addition to this huge database of information, the platform also provides an awesome search tool to allow you to pinpoint the person you are looking for depending on a number of very specific factors.

On the other hand, the more connections you have, the closer you will appear to more people – and the closer others that you might want to contact will appear to you.

So What is LinkedIn? Here’s how LinkedIn defines itself:

And this is how I define LinkedIn:

LinkedIn is the place to find other professionals and be found by other professionals.

Why Should You Join LinkedIn?

I wrote a blog post on 7 reasons why every professional should join LinkedIn, but I wanted to follow up with an updated recap of the 3 biggest reasons for those who are still not sure as to how much time they want to spend on the networking platform.

1) Getting Back in Touch (Finding & Being Found)

Yes, Classmates.com and Facebook also allow you to get back in touch.  But because of the search functionality that LinkedIn has, I am finding people there that I can’t find on the other social networking sites.  And because it is easier to be found on LI, many are finding me too! You can find people primarily from where you both went to school as well as where you worked.

2) Acquire & Share Expertise

There are almost 2,000,000 Groups (see screenshot below) that you can join.  Each group has its own Discussions Board, News Board, and Jobs postings.  The subject matter in Groups covers a wide enough of topics that there is value for everyone to be participating. Furthermore, with LinkedIn Pulse, you can now read the news curated for you and your industry and keep tabs on what news you need to know from a professional perspective.

almost two million linkedin groups

3) Career Management

Social Networking is a Career Insurance that you can never have enough of. The advice is the same whether you are looking for a job or are happily employed: a network should be your insurance for your future career growth. Companies are organic entities whose needs change and do not and cannot promise you a guarantee that your job will be there 10 years from now, next year, or even next month. That is why you need to be on LinkedIn so that you can both find potential companies and recruiters as well as be found by them. Even if you are happy in your job, it can’t hurt to have a minimal profile on LinkedIn and receive contacts from recruiters in your industry or specialty who may be able to help you out in the future, can it? LinkedIn is free career insurance! BUY INTO IT!

Note that it is also important for college students to dig their well before they get thirsty as well for the same career management reason, so if you are a college student or know of one, please check out my post in LinkedIn profile tips for college students.

If I was to list one more reason to be on LinkedIn, it would be to establish and maintain a robust professional brand, but some might consider this a subset of Career Management.

You will notice that I didn’t even mention the reasons you should join if you are looking for business benefits from social networking.  Of course there is lots of business and other advantages to being on LinkedIn.  Read my LinkedIn book as well as new LinkedIn book for business for all the details!

If you still don’t understand what is LI and its value and why you should join and leverage LinkedIn, I have not done my job as a blogger and LI advocate.  If you are still confused please comment and let me know how I can help you see the light!

Hero photo by Greg Bulla on Unsplash

What Is LinkedIn FAQs

What is LinkedIn and how does it work?

LinkedIn is a huge professional database. It makes finding people very easy due to its predefined categories such as profile headline, summary, education, company, etc — which you cannot find on other platforms. Thus, making it a great platform to connect with old friends, colleagues, and even corporate recruiters.

What is the main purpose of LinkedIn?

LinkedIn is mainly used for professional networking, job hunting, connecting with friends and colleagues, and career management. Most companies also use LinkedIn to recruit and search for potential employees. So if you are looking to build your professional reputation, you need to start utilizing LinkedIn.

Is it worth being on LinkedIn?

Yes! Especially when it comes to connecting with professionals, corporates, and organizations. In fact, there are 90 million senior-level influencers and 63 million decision-makers on LinkedIn. These people are the leaders of businesses. By connecting with them, you can get a sense of how to improve yourself professionally.

What is the function of LinkedIn?

LinkedIn is a social media platform created for the business community. It allows users to network and connects with other professionals and organizations within the same industry. In addition, users can also look for jobs, tackle business ideas, and grow their business connections.

Does LinkedIn cost money?

No, creating an account in LinkedIn does not cost money, however, they also offer premium services that give users access to additional features. The basic account is for anyone that wants to network and build a professional profile. To build an impressive profile, check these 17 must-have profile items.

What is LinkedIn and Why Should You Join it? A look at the value for those who join the professional networking site LinkedIn.
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Neal Schaffer
Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
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83 Comments

  1. I am using Linkedin since last year. And I have good connection. But I never get any useful things there.

  2. i’ve been on linkedin since 2010, but it never worked for me, Although i’m quite active with my profile, skills and daily updates.

  3. Thanx Neal for share it. You are absolutely right. Linkedin is a powerful platform to boost carrier. We can linked from many expertise which are relevant to our carrier field.

  4. I may be missing out on something or truly do not understand but I do not know how hearing about what someone else does for a living helps me. I have been a member of Linkedin for over a year and even though I have noticed plenty of people that I know and know me on there, it has not helped me to find better employment which is why I joined in the first place. People who know me and are in positions where they can help are not rushing to reach out even though they may know about my professionalism and the quality of my work. How does this type of NETWORKING help.

    • William, with all respect, it’s all about who you know. and LinkedIn helps you stay in better touch and connected to those who you do know. What do you with it from there is up to you, whether it’s using LinkedIn’s Advanced People search tool to map out organizations where you want to work and find which of your connections can make an introduction for you or browsing through your connections’ connections to see who it might lead you to.

  5. hi neal I have a ? I work with multilevel network com. what good is linkedin for me? what can it do for me?

    • LinkedIn is full of people that you can network with Ricardo … I assume that would provide you some value, no?

  6. Is LinkedIn a site that would be beneficial for a blue collar worker wanting to move to a western state?

    • Yes. How would you know 1) where to look for a job and 2) how to promote yourself when there are so many companies that are active on LinkedIn looking for employees? While there are definitely more white collar jobs being posted on LinkedIn, the same decision makers are on there, so even just to set up a nice profile to promote your personal brand would be a good investment of time in my personal opinion.

  7. when I accepted an “invitation” from a friend to join LinkedIn, I didn’t know what I was getting into. Apparently, all my contacts are being “contacted” requesting (from me) an invitation to join. I am not exactly thrilled about this. There are people I don’t want to hear from again accepting. Some business contacts of mine are upset about my “invitation” & I don’t know how to go about releasing them from LinkedIn. How has this happened?? AND what can I do to remedy this situation & informing people that I did not offer up any invitations to join.

    • I have heard many people make this same complaint, and I am not 100% sure of the source of the problem. But, if you upload your contact database and send invitations to all of them, those that are on LinkedIn will receive the standard LinkedIn invite while those not on LinkedIn will be invited to join LinkedIn from you. The only way to remedy the situation is to go back and see who you might have sent invitations to by re-uploading your email database and contacting them one by one.

      If you never authorized LinkedIn to access your contact database, then this is a bigger issue and you should be in direct contact with LinkedIn.

      Hope the information helps.

  8. I would like through you getting held to be in connact with Mr Rajiv shah he met me in DRcongo but I did no
    t get time to talk to him.

      • I have no business, I do not work. I am on disability. What, if any, benefits will I get from joining? I still dont even understand what LinkedIn is or is about. I got an invite from someone I know and dont know if there is any real point in joining.

        • If you don’t want to get back in touch with people, reach out and network with new people, or read business and career information, LinkedIn might have limited value to you Trey.

  9. I noticed your 30 September reply to Gloria and, since I am a bit further along “in the boat” at age 77 and no longer in the work force, devoting most of my time instead to volunteer activities, I truly doubt that any benefits can be accrued if this old engineer and sailor were to join LinkedIn. I do no social networking at all and really have no intention to start in at this point in the boat — someone else can man the oars. So, my question is: how can I politely decline invitations from other septuagenarians to join them in LinkedIn? Is there a “button” I can press on your site which states “Thanks, but no thanks!” in a kinder manner? Thank you!

    • Hi John, sorry for the delay in getting back to you. While I do think there is a way to use LinkedIn to help enhance your volunteer experience, I won’t go that route and instead focus on answering your question ;-)

      My recommendation would be to either 1) reply without accepting and creating a message that you could copy and paste explaining that you won’t be accepting their invitation or 2) simply press the “ignore” button. Hope this helps! Let me know if you have any follow up questions.

  10. I have been contacted by some friends to join. I am 66 yrs old, retired & see no value in joining. Some of my friends are much younger & professions but others are in the same boat of retirement. Why should I join?

    • Hi Gloria, if you have no reason to join than you shouldn’t. If you are using social media to help keep in touch with friends, Facebook might be your best bet. However, there might be some people that you have worked with or went to school with that you might not find on Facebook but might be present on LinkedIn. For that reason alone I think there is value in opening up an account and connecting with long-lost friends… Just one idea for your consideration.

  11. So what’s your take on those that are now semi retired? I left my job of 30+ years, it had become a miserable situation and my Wife is now our sole income generator. I am not officially retired but have no interest or need at this time to find employment, it would be something totally different anyway so my current LI profile really isn’t relative. I hesitate to walk completely away from it but it’s really just a snapshot of where I was when I left last year.

    Your thoughts?

    • Social media all comes down to your objective. If, by staying on the site, you’re able to keep in touch with old colleagues and friends also be searchable by them, doesn’t that in itself have value? Would love your thoughts vis a vis your objective and my idea. Thanks!

  12. I still don’t see much advantage. The only people that can view my profile are LI members (or is there some way that is not immediately obvious)?. Other people would have to sign up, but will probably just move on to googleing (or even the phone book) professionals in my area like I am about to do. Yes maybe I could have signed up by now instead responding to this blog but i still don’t know how a profile is even presented let alone what chance I have of finding the skills i’m looking for. If I could view the profiles of freelance mastering engineers & then contact them without being a member then I could see the point & I would be more inclined to use it. It’s much quicker to pick up a phone, talk to a human, & come up with a plan. No blogs, emails, or digital sheep involved !

    • LinkedIn has 200 million+ users. If you want to be found – or find others – that represent that community, there are benefits in joining. But if you don’t see any benefits in joining, there is no reason to join! It all comes down to your objective more than anything else in my opinion.

  13. As is so typical of many of the supposedly brilliant websites out there, I have found LindedIn impossible to contact to straighten out my problem.  It claims that my e-mail address is already in use.  Oh, really? Then why has it worked on other sites all these years, and in hotmail as well, without any notice of duplication?  Never mind the run-around I’m getting by trying to rectify the situation. You’re the closest I’ve been able to get to a contact.    

    • You bring up a very good point. There is one post on this blog that has garnered a number of comments from users in a similar situation to you with complaints where LinkedIn doesn’t seem to be listening. Definitely not good for their PR. Hopefully your situation will rectify itself soon, but please do keep us posted!

  14. So when u get an invite from a professional friend or relative and you are not a professional why would I want to join? Also should I even be on LI then ??

  15. I am a CPA looking to re-enter the workforce after 20 years.  I lived overseas 14 of those years and did volunteer work at the kid’s school, etc. Would LinkedIn benefit me? I do not have a job now and am in the process of updating my technical and computer skills. 

    • Clarice, LinkedIn benefits any and every networker because it’s where hiring managers are, your professional network is, and other professionals from whom you can learn from. Please give it a try – you won’t be sorry!

  16. I”m doing a research paper on LinkedIn and need the following information. Company background, Mission of this site, membership info and membership stats

  17. Hi Krizia,

    LinkedIn can help you get back in touch with colleagues and classmates that you might not have found on Facebook and Classmates.com. More importantly, you can now use LinkedIn’s search to see who your connections might connect you with for your future career or even networking needs. Finally LinkedIn Groups and Answers also give you the ability to ask questions, answer questions, and learn a great deal of information that can help you in your career. Hope this helps…

  18. Hi Wally,

    Thanks so much for your comment. My retired father is in his 80’s, signed up to LinkedIn, and has been able to get back in touch with many people that he is worked with in his professional life that he lost touch with over the years. He has been able to meet some of them and have phone conversations with them as well. So, for retirees, LinkedIn (as well as Facebook) could help you get back in touch with those you might have lost touch with. If this is something you are seriously interested in, you should take advantage of the opportunity.

    The other way in which LinkedIn might interest you is to stay on top of news in your industry or whatever interests you in the business world.

    Finally, you could use LinkedIn to meet new people in your area by joining local LinkedIn Groups as well as looking for local networking events in the Events application.

    So reasons for using LinkedIn are only limited by what your potential objectives might be. If you’re looking for photos, games, and funny jokes, Facebook will be a funner experience. But LinkedIn can also help enrich your daily life in many ways.

    Hope that this explanation made sense. Feel free to respond back if you have any follow up questions.

    Neal Schaffer

  19. So, I am retired or try to be at least.  So what connection should I have to Lindedin or Linkedin to me?  As a retiree how do I contribute  Do I have anything to contribute?  Of what value is it for me to be connected to Linked in?  I had no knowledge of Linked in until a friend invited me to be connected a few days ago. Perhaps you could give me some insight into some of the questions I have asked.

    Wally Collett

  20. Why would I refer someone who’s on LinkedIn if I haven’t used their services.   And why would I use someone just because they’re on LinkedIn.  Am I going to tell people “hey, use this guy for your carpet cleaning.  I have no clue who he is and I’ve never used his services, or anyone I know, but hey, he’s on LinkedIn.”  I’ve had friends try to refer me to someone they had dinner with, or stood in line at Starbucks with, but know nothing about them.”  I’ve had people from LinkedIn ask if we could have a mutual referral agreement.  If I refer someone it’s going to be because I’ve seen their work, or a friend has really seen their work.  Not just because they picked up the person’s business card somewhere.  I want someone to prove their abilities before I refer them.

  21. Hi Christine,

    Thanks for the comment and question! Your question is one that I receive often, so here is how I answer everyone:

    LinkedIn is a platform for social networking among professionals. So, imagine you went to a Chamber of Commerce meeting. Would you, after arriving, take a megaphone and announce to the crowd at maximum value about the services your company offers? You wouldn't right? You would first get to know the people around you, ask what they do, and maybe, slowly, start to introduce what you do without unbalanced self-promotion.

    Does this make sense? LinkedIn is no different. Start blasting new connections and LinkedIn Groups with self-promoting messages and you will be ignored. Start asking how you can help others and become a good listener and you may have a chance to have people help you find business.

    Promoting on LinkedIn isn't any easier than promoting at a Chamber of Commerce meeting. it is the same scenario: it is people-centric, so you need to have good people skills in order to succeed.

    That being said, if you want to “promote” your company in the old-fashioned way, you have the option of:

    – LinkedIn Direct Ads advertising (like Google AdWords)
    – Creating a LinkedIn Company Profile (search my blog for the post I wrote on this)

    Remember Christine, social media was made for people, not businesses. In order to succeed you must be a good networker. And I believe my book, and the concept of Windmill Networking, shall give you some good advice on how to succeed not just in LinkedIn but any other social networking website.

    Hope all of this makes sense to you. Good luck…and do let us know how you do!

    @NealSchaffer

  22. Hi Neal –
    Your book looks like it will be very helpful…Thank you!
    A quick question for now…
    Do I just introduce myself to business people on Linked In and tell them about my great service that I have to offer them? Or do I chat and have a signature file?
    Or do I post info about my service somewhere?
    How exactly do I promote my service on LinkedIn?

    Thanks for your help!!!!

  23. Hi Christine,

    Thanks for the comment and question! Your question is one that I receive often, so here is how I answer everyone:

    LinkedIn is a platform for social networking among professionals. So, imagine you went to a Chamber of Commerce meeting. Would you, after arriving, take a megaphone and announce to the crowd at maximum value about the services your company offers? You wouldn't right? You would first get to know the people around you, ask what they do, and maybe, slowly, start to introduce what you do without unbalanced self-promotion.

    Does this make sense? LinkedIn is no different. Start blasting new connections and LinkedIn Groups with self-promoting messages and you will be ignored. Start asking how you can help others and become a good listener and you may have a chance to have people help you find business.

    Promoting on LinkedIn isn't any easier than promoting at a Chamber of Commerce meeting. it is the same scenario: it is people-centric, so you need to have good people skills in order to succeed.

    That being said, if you want to “promote” your company in the old-fashioned way, you have the option of:

    – LinkedIn Direct Ads advertising (like Google AdWords)
    – Creating a LinkedIn Company Profile (search my blog for the post I wrote on this)

    Remember Christine, social media was made for people, not businesses. In order to succeed you must be a good networker. And I believe my book, and the concept of Windmill Networking, shall give you some good advice on how to succeed not just in LinkedIn but any other social networking website.

    Hope all of this makes sense to you. Good luck…and do let us know how you do!

    @NealSchaffer

  24. Hi Neal –
    Your book looks like it will be very helpful…Thank you!
    A quick question for now…
    Do I just introduce myself to business people on Linked In and tell them about my great service that I have to offer them? Or do I chat and have a signature file?
    Or do I post info about my service somewhere?
    How exactly do I promote my service on LinkedIn?

    Thanks for your help!!!!

  25. Hey Alejandro,

    Thanks for the comment. I agree 100% that I would love to be able to meet all of my contacts in LinkedIn….however, my opinion is that if I were to do that I would be limiting myself to the potential of connecting with people with whom I could create a mutually beneficial relationship. I also only send out invitations to people who I have something in common with as well.

    On the other hand, the definition of a LinkedIn LION is someone who accepts all invitations that they receive. Even if you don't advertise yourself as a LION, if you accept all invitations you are an “Open Networker” in my book.

    @NealSchaffer

  26. I believe people must meet their contacts in LinkedIn, or at least, to share something in common to be in contact.

    But on the other hand, I accept all the invitations I get, but I don´t ask to be in contact to someone without a good reason.

    Am I a LION, a panther, a leopard o a CAT?

    Best Regards

    Alejandro

    • Good morning Neal, I just started my home base Avon business and I’m trying to build my customers on line. I built my web site as well as a page on face book. My question for you is, how would LinkedIn benefit my business?

      Mary

  27. Thank you! I hope you're a member now! Please feel free to connect with me as well!

  28. This is a very clear explanation of Linkedin and its benefits. Let me join immediately
    Kalisa Fred, Rwanda , Africa

  29. It really depends on the demographic. Something tells me that Twitter catches on faster in urban areas, but I have yet to confirm this. Needless to say, for professionals, LinkedIn is the place where you HAVE to be. I think that Twitter is a place where all professionals SHOULD be…

  30. I did a LinkedIn presentation last week for about 100 people and I asked how many LinkedIn users also had a Twitter account? Five hands raised, but they all had LinkedIn accounts! Just the opposite of what you were talking about in your article. Must have something to do with geography, they don't use Twitter in the MW.

  31. George,

    Sorry if my comment made no sense to me. What I am talking about is the wording in your resume headline or professional headline on LinkedIn, which appears just before your name. The keywords or language that you you use here will decide how others perceive you. I could write “Social Media Book Author”, “President, Windmills Marketing”, or “Social Media Strategist”, and depending on which I choose that is how people will form opinions about me. That is why you want to try to find language that showcases your strengths and that differentiates you. If you just put a company name there, that is not a personal brand but a company brand. What did you do at that company which would give someone a reason to hire you? That's what you want to try to hint at in your Professional Headline.

    I am trying to be as clear as I can in my explanation…hope this makes sense.

    – Neal

  32. Hi George –

    Well my LinkedIn Book goes into details about your personal brand on LinkedIn, which I call your “LinkedIn Brand.” A brand is how people perceive you. Whether you like it or not, you are being googled and people are looking at your profile without having personally met you. They are already perceiving you in a certain way based on what you have (or don't have) on your LinkedIn Profile, for instance. Your Professional Headline, the area below your name, is the most powerful part of your profile and should be heavily branded, or seeded with content proactively that 1) shows off your strengths and 2) differentiates you. Hope this makes sense…for a further detailed read, I really do recommend you invest in my book. I think it will be a convincing and informative read for you.

    Best regards,
    Neal Schaffer

  33. Hi Neal, Thanks for your response. This is the first I have hear about your book so I plan on looking for it. You wrote,

    Your Professional Headline, the area below your name,
    > is the most powerful part of your profile and should be heavily branded, or
    > seeded with content proactively that 1) shows off your strengths and 2)
    > differentiates you.

    To be quite honest what you wrote makes no sense to me. Sorry, there are just no specifics to what you write.

    Thanks for your help,
    George

  34. In your article 10 LinkedIn Mistakes You Shouldn't Make –2. LinkedIn Profile Headline is Not Branded Enough.
    Could you please explain what to put in your profile headline? Underneath my name is the name of my company, is that correct? Could you also explain “brand” as you use it quite a bit. Oreo, Clorox, IBM are my examples of a brand. How does brand refer to me?

  35. Good analogy about career insurance. LinkedIn sits on the professional end of the social media spectrum, so many people write it off. You do a good job of describing the benefits of joining.

    Michael

  36. LinkedIn is a professional network. By signing up for it, you can now search for and be found by other professionals. You can join groups with other like-minded professionals, search for long-lost colleagues, and even find Answers to business problems. It is not what the benefit of LinkedIn is to you: it is more like what is your objective in using social media? If you have an objective with a professional-related reason, I am sure there is a LinkedIn benefit for you!

    – Neal

  37. Can you crarify me if someone wants me to sign for the linkedIN WHAT IS THE BENEFIT TO BE ON IT. One of my brother ask me to add with his professional network. I DONT UNDERSTAND WHAT DOES IT MEAN?

    Please answer my question before I agree.

  38. Hey Travis,

    Well, since you're commenting on my blog, you're now one of us ;-) That being said, I agree that online networking is only one type of networking and that meeting people in real life should be the most valuable type of networking.

    – Neal

  39. why dont you all get a REAL LIFE and get off the internet and go meet people in real life like everyone used to do!! dont rely on Social Networking just on the internet!! my god people have we lost touch with reality??!!

  40. LinkedIn is free Rita! I wrote my LinkedIn book based on the free version so no need to pay any money unless you start using it and want to get additional value out of it!

  41. What does it cost to join Linkedin? I was invited to join as a contact from someone I know but they didn't mention the fee

  42. OK, I get what you are saying … but how do I keep from getting bogged down with “constant contacting”. I'd like to join LinkedIn as a professional, but I already spend enough time with email and I don't want to be chatting and having mundane interactions with people just because they want to boost their LinkedIn profile, or whatever. I also don't want to get so inundated with contacts that it takes up the better part of a day better spent getting real work done.

    I've already received more Facebook invites than I can think about … and I don't even belong to Facebook!
    It seems like it can get out of hand, can LinkedIn be tightly managed and how do you keep it under control?

    • I CONCUR WITH THE COMMENTS FROM DON ON SEPTEMBER 23RD, 2009.
      AS AN EXAMPLE, I DO NOT HAVE AN ACTIVE ACCOUNT WITH FACEBOOK YET THEY CONSTANTLY NAG ME WITH EMAILS VIA MY GMAIL. HOW IS LINKEDIN BETTER IN THAT REGARD? WILL I BE SUBJECT TO COMMERCIAL BOMBARDMENT?

  43. You hit it right on the nail again Neal, I have myself used the insurance image many times to illustrate social networking, networking in general and LinkedIN. When I am told it takes too much time, my answer is “like insurance, it's always too expensive….until you need it” and you do not buy a policy after you have an accident. Networking is all the time, not just when you have lost your job or are looking for new business opportunities. Networking is the work you do now to shorten or eliminate transition time.

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