The 24 Best Twitter Tools for Marketing in 2023

For many years, Twitter has been an excellent tool for marketers. After all, it’s older than many of the other networks. But more importantly, Twitter is one of those places where people all over the world can broadcast their thoughts in a manner that’s largely uncensored. Sure, there are trust and safety rules, but political debates and all-out flame wars are common. As marketers, this is a great tool to leverage, as we put our client’s thoughts out there for everyone to see. Here are some of the best Twitter tools I’ve selected to help you improve your Twitter marketing.

(This post contains affiliate links. Read my full disclosure.)

The Twitter tools listed below are for those Twitter marketers looking for more advanced analytics and functionality than provided in a general social media tool or, more specifically, a Twitter tool.

The Hands-Down #1 Tool I Recommend for Twitter

For those in a hurry, let’s start here.

1. SocialDog

SocialDog is high up on the Twitter list because it provides its users with a one-stop shop marketing setup for this popular social platform. SocialDog’s design allows users to manage their Twitter account in virtually all aspects from a single space. Using SocialDog, Twitter users can schedule their posts, evaluate their analytics, monitor social listening, and plan out Twitter posts a significant amount of time in advance. 

SocialDog is a single platform that allows you to comb the internet for any mentions of your brand or campaigns with the click of a button, while allowing you to repost or share those mentions. SocialDog also covers analytics, with measurements looking at follower acquisition, follower behavior, and your own Twitter account’s performance, all of which can lend greater insight into what you post and when you post it. 

Social Media Dashboards Often Used for Twitter

These are not Twitter-specific tools, so I won’t go into details on these, but if you were curious, the older social media dashboards usually have the most built-in Twitter functionality. These include:

• 2. SocialPilot
• 3. SocialBee
• 4. SocialOomph
• 5. Tweetdeck

Social Media Listening and Analytics Tools Often Used for Twitter

Because Twitter is such a rich source of data, social listening and analytics tools have long supported it. These general social media tools are the ones often used on Twitter for this purpose:

• 6. Keyhole
• 7. Mention

Now let’s jump into the Twitter-specific tools on this list.

Twitter User and Influencer Analysis Tools

Twitter is more effective when you know which audiences to target. General statistics are useful, of course, but it’s also important to know who follows your type of product. Somehow, you need to cut through the noise, and that’s where user analysis tools are most useful.

8. BuzzSumo

BuzzSumo is a four-pronged approach to managing your social media accounts. These four prongs include exploration, analysis, influencers, and tracking. The exploration aspect of BuzzSumo allows you to tackle popular hashtags and relevant tweets in order to effectively leverage popular and trending topics. This allows your brand to stay on top of current events and trending topics, in order to keep your name in the mix.

The second prong, analysis, evaluates your follower count and engagement to help you determine which of your posts are effectively garnering likes and shares, and which are hopelessly uninteresting to your followers. This analysis will help you create posts that consistently engage with your tweets, whether those tweets are retweets of trending topics, links to your blog posts, and more.

Influencers and tracking components allow you to identify influencers you can use to improve your social media platforms and develop relevant content while maintaining engagement.

Pricing: BuzzSumo offers 4 pricing tiers. The first tier is free, but is extremely limited. The second is $99 per month, but focuses entirely on Twitter. The third is $179 per month, and offers more functionality, but still focuses more on Twitter. The final tier is $299 per month and offers tools for multiple social media platforms.

9. Followerwonk

Would you like to increase the number of followers you have, while also following new people? How about finding influencers to engage with? Then you should give Followerwonk a try. One of the great features of this service is that it’s designed to help you find new potential followers, and especially influencers. Those of you who have followed me for a while know that I’m a big believer in engaging with influencers long before you ask them to do a campaign for you. After all, too many influencer relationships are purely transactional.

There are other ways in which Followerwonk helps, too. Analytic tools let you see where your followers are located, which is great if you’re trying to figure out where to expand next, and who else they follow. As an added bonus, Followerwonk will give you an eagle-eye view on what your competitors are doing on Twitter. This type of market research is invaluable and can offer far more insight into your marketing strategy than even the best keyword search tools.

Pricing: Limited-feature plan is free, comprehensive accounts start at $29 per month.

10. Klear Twitter Influencer Analysis Tool

Klear is a Twitter influencer analysis tool that offers detailed analytics regarding Twitter influencers and engagement. Klear is a simple tool, focusing its efforts on identifying social profiles that best align with your brand messaging. With Klear, you can engage with Twitter followers and influencers to make sure that you are encouraging the maximum engagement on your tweets and with your brand. One of the few free comprehensive management tools, Klear provides a consistent Twitter marketing strategy to identify Twitter profiles that will align well with your brand’s needs and your management goals.

Pricing: As mentioned above, Klear is a free tool. Despite its status as a free tool, Klear is among the most straightforward social media marketing tools.

11. Tweepi

Especially if you’re new to Twitter, it can be hard to build a following and find relevant people to follow. That’s where Tweepi comes in. Just log into your Twitter account, tell Tweepi what you’re interested in, and let the artificial intelligence do the rest. They’ll send you recommended profiles, and offer insight into who’s currently following you. Have someone following you who you really don’t want around? Tweepi will let you know, so you can kick them off and improve your Twitter experience.

Pricing: the more basic plan is $12.99 per month.

12. Tweepsmap

Want to know where your followers are located, what their opinions are, and how they feel about your company? It’s easy to get this information with Tweepsmap. The idea here is that you can jump into discussions and control the narrative about your products, or simply answer consumer questions that haven’t been answered on other forums. They’ll even provide information about your followers, and let you perform research on topics. Another advantage with Tweepsmap is that the geolocation information helps you know when to schedule your Tweets to maximize the number of targeted followers who are likely to see them. Tweepsmap essentially offers Twitter bookmarks to maximize the efficacy of your Twitter marketing efforts.

Pricing: limited-feature plan (no scheduling) is free, then paid plans start at $14 monthly.

13. Twesocial

If you are looking for Twitter tools for user analysis, one of the objectives you might have is to grow your Twitter following. Rather than analyzing users one by one to find people to follow like the other tools on this list, Twesocial offers a Twitter growth management service based on the users that you want to target. While this is not something that everyone might want to use, there are some people and companies who enjoy mixing organic activities with the convenience of a growth service.

Pricing: Two tiers that are priced at $49 and $99 per month.

Twitter Tools for Hashtag Analysis

What do the hashtags people are using to Retweet your stuff mean? What’s the best set of hashtags to use on your next Tweet? What’s trending right now? These questions and more are answered through proper hashtag analysis. Here are some resources.

14. Hashtagify

Especially if you are in an industry that relies on trends, knowing what hashtags are popular can be a major help in campaign planning and developing a solid social media management platform. That’s where Hashtagify shines: finding out what’s trending. However, this app doesn’t just tell you what’s trending generally: it gives industry-specific insights into the hashtags that are commanding consumer attention. They’ll even tell you what hashtags are best to use for your account, and what are useful choices for the next campaign. Over time, this should increase engagement and sales leads. Think about Hashtagify as tagging made easy.

Pricing: Personal accounts start at $29 per month, and $89 for business.

15. RiteTag

If you just want help choosing the right hashtags for your picture or individual Tweet, RiteTag is an excellent choice. This service is no-frills, but it’s also super easy to use. Just upload your item to the server, or identify the Web item you’re interested in, and they’ll tell you which tags to use. RiteTag is available as a browser extension, mobile apps, and from the Website.

Pricing: $49 per year.

16. Trends24

Trends24 analyzes social media posts to identify the top trending topics on Twitter in a given day. This is considered a social media management tool, because social media marketers rely heavily on hashtags to stay relevant, and make sure their message is being heard. Having the best possible hashtag allows relevant users to identify at least your target audience and the hashtag strategy of your competitors. Being able to track keywords via hashtags allows you to continually remain relevant, even if you must schedule tweets based on the previous days’ highest-trending topics.

Trends24 pulls double duty. Knowing the best hashtags for your niche helps in successfully promoting your content, and can also help you determine content ideas for your social media pages.

Pricing: Because Trends24 is not a specific or targeted program, it is currently offered for free.

Twitter Utilities Tools

You do need a multifaceted automation tool, right? If you have more than a few followers, chances are you need to automate some or all of your accounts. Here are some tools to help accomplish this.

17. Circleboom

Have you made a big mess of your Twitter account? Does it need more than a bit of maintenance? With Circleboom, routine account maintenance is a snap. Like many of the other tools we’ve discussed here, they do offer user analysis. Yet, Circleboom goes a lot further. They’ll help you find zombie accounts, scammers, spammers, and other undesirables so you can delete them. However, you can also use this utility to find your old friend from high school, that girl who was kind to you at your lowest point, and cousins you didn’t even know had a Twitter account. In other words, Circleboom will help you grow your Twitter community organically.

At the same time, you can use this application to manage past Tweets, reuse content, and delete stuff that’s no longer relevant. Overall, a nice multipurpose Twitter utility for busy people who need an assist in creating viral content for potential customers and securing a robust range of services.

Pricing: there’s a limited free version, with paid plans starting at $7.99/month.

18. Daily 140

Daily 140 provides an interesting service to Twitter users; rather than focusing on Twitter management, or the implementation of Twitter ads, Daily 140 helps you develop your social media marketing strategy by emailing you a daily report of everything going on in the Twittersphere that may apply or appeal to you and your niche. Daily 140 is a valuable marketing tool not because it excels at scheduling posts or organizes your personal feed; instead, it is a valuable marketing tool because it is an exploratory tool with clear, measurable reach. 

Daily 140 is considered a utility, because it eliminates the need for the marketing manager or marketing team to actively search for new ideas, or evaluate the behavior and impact of competitors’ Twitter accounts. Using the reports provided by Daily 140, marketing teams can effectively keep tabs on their contemporaries, stay up to date on the best influencers in their niche, and develop ideas to make sure they are keeping abreast of the most recent trends and topics. 

Pricing: The service is free, for 19 or fewer account follows. 

Twitter Analytics Tools

Even after you’ve done all this work to make sure and know your audience, it’s important to ensure your own Twitter performance is up to snuff. After all, you can send Tweets at the right time and geared towards the right people, and still miss the boat. Here’s what to use when measuring your success.

19. Trendsmap

rendsmap offers Twitter insights designed to help you identify the Twitter activity that is most likely to earn you additional followers and a wider audience. Trendsmap can be used to target a specific region or area of interest, both of which can be useful to build a more substantial audience across your social media channels. Trendsmap allows you to set alerts for Twitter activity in your area (both geographically and topically), to make sure that you are consistently on top of engagement and trends.

Trendsmap offers analytics in comprehensive and visually appealing ways to make sure that the brand or company in question is truly understanding Twitter analyses and making the necessary changes to improve engagement and audience building.

Pricing: There are three tiers for Trendsmap, starting at $145 per month and reaching $645 per month, depending on the size of your team and needs of your mapping practices.

20. Twitter Analytics

Twitter Analytics is near the conclusion of our list, but is one of the simplest tools. After all, Twitter analytics are created and maintained by the company itself. Twitter’s analytics tool focuses on the impact your page is having on your audience by evaluating your audience, your activity, and Twitter cards. Because Twitter Analytics is perfectly integrated into Twitter, as its own unique analytical tool, many people who utilize Twitter turn to this simple tool to evaluate their own Twitter followings and feeds.

Pricing: As a dedicated Twitter tool, Twitter Analytics is free.

21. Twitonomy

Need deep analytics on your followers and competitors? Twitonomy gives information about any Twitter user you choose. At the same time, they’ll tell you how well your own Twitter account is performing over time, including hashtags and all the standard data. A gold mine for those in competitive industries.

Pricing: freemium.

Twitter Fake Follower Audit Tools

Fake followers can negatively impact both you and anyone you are looking to partner with. These tools can help sort through followers and determine whether those followers are actual people, or are fake accounts, to make sure your audience is engaging with your content, and to make sure you are not pairing with any accounts filled with those same fake accounts. 

22. FollowerAudit

As its name states, followerAudit is a service specifically designed to audit Twitter followers. One of the tools contained within that broader package is identifying fake followers, both for your own account and the accounts of others. This can be done by having the service sort through all of your followers (an audit), or checking specific followers through a specific Twitter handle search. When an audit is being completed, followerAudit will parse through all of your followers and using AI, determine the likelihood of followers being either active, dormant (or inactive), and fake (spam accounts or bots). Accounts that are not engaging can then be removed.

In addition to this important service, followerAudit can help brands learn more about their competitors’ followers, in order to determine what audiences you might be missing, and where your marketing strategy may need some additional tweaking.  

Pricing: pricing starts at free for basic audits and information on your own account, but goes up to $29.99, $49.99, and $79.99 for additional features, including larger audits and information on other accounts.  

23. SparkToro Fake Followers Audit

SparkToro is a fake follower auditing service that focuses all of its attention and energy on that one task. What sets SparkToro apart from other, similar services is that it does not run a full audit on all followers, but instead takes a random sampling of 2,000 followers to uncover the statistics of that account’s fake followers to both allow the user to remove fake accounts, and to allow the account to develop a better idea of the percentages of fake followers they are accruing. 

Pricing: SparkToro’s audit tool is among the free resources offered on the SparkToro site. 

24. TwitterAudit

Especially if you and your company do a lot of influencer marketing, it’s important to know how many of an account’s followers are real, and how many are fake. That’s why TwitterAudit was created, all the way back in 2012. Those were the “wild west” days of influencer marketing, so a lot of people were doing crazy things to get paid. With TwitterAudit, you can have an account analyzed to determine what kind of followers they have.

Within certain parameters, it’s likely that the follower is both active and genuine. On the other hand, there are activity patterns (or lack of activity) that flag an account as likely fake or inactive. If it’s your account that’s being audited, you can remove and block the inactive users relevant to your campaign or fakes easily. For third-party accounts, you can get an idea of how many “real” followers they have, which helps evaluate a potential influencer for engagements in individual posts and post schedules.

Pricing: Limited free, then premium services start at $4.99 monthly.

What are your favorite Twitter tools? Let me know in the comments below!

Hero photo by Chris J. Davis on Unsplash

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