For many years Twitter has been an excellent tool for marketers. After all, it’s older than many of the other networks. But more importantly, Twitter is one of those places where people all over the world can broadcast their thoughts in a manner that’s largely uncensored. Sure, there are trust and safety rules, but political debates and all-out flame wars are common. As marketers, this is a great tool to leverage as we put our client’s thoughts out there for everyone to see. Here are some of the best Twitter tools I’ve selected to help you improve your Twitter marketing.
Note that I have a separate post on the best Twitter clients and dashboards for you to consider to manage your everyday Tweets. These Twitter tools are for those Twitter marketers looking for more advanced analytics and functionality than provided in a general social media tool.
Twitter User Analysis Tools
First, Twitter is more effective when you know which audiences to target. General statistics are useful, of course, but it’s also important to know who follows your type of product. Somehow, you need to cut through the noise, and that’s where user analysis tools are most useful.
If you’d like an analytics provider that also give actionable insights, Audiense is a great option. While some programs give you the numbers without telling you what to do with them, Audisense lets you have it all. With a clear activity dashboard that lets you manage campaigns at a glance, the application is easy to use. But Audisenses’ strength is by far the analytics. They’ll give you a comprehensive view of who is looking at, and interacting with, your Twitter feed. This gives you an idea of who you need to work harder to reach, or if your actual audience is meeting its target. Who knows, you might even discover a hidden constituency. Audisense is a Twitter specialist but offers analytics for other platforms as well.
Pricing: limited-feature plans are free, with paid plans starting at $79 per month.
For those needing a Twitter engagement tool geared to small business owners, Commun.it is a tool to consider. More than just an analytics service, Commun.it also helps you automate and maximize your Twitter presence. In other words, it isn’t enough to simply know how your account is performing, because you can improve it with careful management. Get mentioned? Commun.it knows and will record the event in your Inbox. They’ll tell you about who is following you, and who won’t reciprocate if you follow them. Another feature is information on when people read your posts, which allows you to optimize your audience with timely posting. Too bad it’s only for Twitter accounts.
Pricing: Freemium software.
Would you like to increase the number of followers you have, while also following new people? How about finding influencers to engage with? Then you should give Followerwonk a try. One of the great features of this service is that it’s designed to help you find new potential followers, and especially influencers. Those of you who have followed me for a while know that I’m a big believer in engaging with influencers long before you ask them to do a campaign for you. After all, too many influencer relationships are purely transactional. There are other ways in which Followerwonk helps, too. Analytic tools let you see where your followers are located, which is great if you’re trying to figure out where to expand next, and who else they follow. As an added bonus, Followerwonk will give you an eagle-eye view on what your competitors are doing on Twitter. This type of market research is invaluable.
Pricing: Limited-feature plan is free, comprehensive accounts start at $29 per month.
Feel like you need to “manage” your large following on Twitter? As they say, there’s an app for that: SocialRank is designed to help you do more than just expand your following or know who they are. Those of us like myself who have a large enough Twitter following might find that it’s hard to keep track. This is especially a problem for influencers who get paid in part based on how many followers they have: Potential partners are looking to see who engages, and who doesn’t. So, many of us use SocialRank to shed the dead weight zombie Twitter followers. On the other end of the spectrum, you can find out who is especially valuable as a follower, and discover what industry influencers are already following you. Bottom line: SocialRank offers a great way to help keep your engagement up through user insight.
Especially if you’re new to Twitter, it can be hard to build a following and find relevant people to follow. That’s where Tweepi comes in. Just log into your Twitter account, tell Tweepi what you’re interested in, and let the artificial intelligence do the rest. They’ll send you recommended profiles, and offer insight into who’s currently following you. Have someone following you who you really don’t want around? Tweepi will let you know, so you can kick them off.
Pricing: the more basic plan is $12.99 per month.
Want to know where your followers are located, what their opinions are and how they feel about your company? It’s easy to get this information with Tweepsmap. The idea here is that you can jump into discussions and control the narrative about your products, or simply answer consumer questions that haven’t been answered on other forums. They’ll even provide information about your followers, and let you perform research on topics. Another advantage with Tweepsmap is that the geolocation information helps you know when to schedule your Tweets to maximize the number of targeted followers who are likely to see them.
Pricing: limited-feature plan (no scheduling) is free, then paid plans start at $14 monthly.
If you are looking for Twitter tools for user analysis, one of the objectives you might have is to grow your Twitter following. Rather than analyzing users one by one to find people to follow like the other tools on this list, Twesocial offers a Twitter growth management service based on the users that you want to target. While this is not something that everyone might want to use, there are some people and companies who enjoy mixing organic activities with the convenience of a growth service.
Pricing: Two tiers that are priced at $49 and $99 per month.
Twitter Tools for Hashtag Analysis
What do the hashtags which people are using to Retweet your stuff mean? What’s the best set of hash tags to use on your next Tweet? What’s trending right now? These questions and more are answered through proper hashtag analysis. Here are some resources.
Especially if you are in an industry that relies on trends, knowing what hashtags are popular can be a major help in campaign planning. That’s where Hashtagify shines: finding out what’s trending. However, this app doesn’t just tell you what’s trending generally: it gives industry-specific insights into the hashtags that are commanding consumer attention. They’ll even tell you what hashtags are best to use for your account, and what are useful choices for the next campaign. Over time, this should increase engagement and sales leads. Think about Hashtagify as tagging made easy.
Pricing: Personal accounts start at $29 per month, and $89 for business.
If you just want help choosing the right hashtags for your picture or individual Tweet, RiteTag is an excellent choice. This service is no-frills, but it’s also super easy to use. Just upload your item to the server, or identify the Web item you’re interested in, and they’ll tell you which tags to use. RiteTag is available as a browser extension, mobile apps, and from the Website.
Pricing: $49 per year.
Twitter Utilities Tools
You do need a multifaceted automation tool, right? If you have more than a few followers, chances are you need to automate some or all of your account. Here are some tools to help accomplish this.
Have you made a big mess of your Twitter account? Does it need more than a bit of maintenance? With Circleboom, routine account maintenance is a snap. Like many of the other tools we’ve discussed here, they do offer user analysis. Yet, Circleboom goes a lot further. They’ll help you find zombie accounts, scammers, spammers, and other undesirables so you can delete them. However, you can also use this utility to find your old friend from high school, that girl who was kind to you at your lowest point, and cousins you didn’t even know had a Twitter account. In other words, Circleboom will help you grow your Twitter community organically. At the same time, you can use this application to manage past Tweets, reuse content, and delete stuff that’s no longer relevant. Overall, a nice multipurpose Twitter utility for busy people who need an assist.
Pricing: there’s a limited free version, with paid plans starting at $7.99/month.
Need a free snapshot of your Twitter statistics? TweetStats is a quick tool that gives you basic statistics in graph form. Enter your handle, and they’ll give you daily and hourly tweet totals, historical data, and a list of who you reply to or retweet the most. It’s a nice little snapshot, and it’s all for free.
Note: In doing a final review of this post Tweriod would not allow me to authenticate my Twitter profile, so there is a chance they are no longer in business…
Do you ever feel like you’re sending Tweets at the wrong time? This can be a huge problem for those who only send out Tweets during business hours, or who aren’t able to babysit it all day. Stop guessing and get Tweriod, which has the motto “start tweeting when others listen.” Given that Tweets have a short shelf life, this is a really important thing to do. Here’s how it works: Sign in, and give Tweriod access to your account. They’ll need permission to DM you, too. Then, they’ll read all your Tweets and those of your followers. This tells the program when people are online and listening, and the results are sent to you when ready. If you use Buffer or some other social media managers, you can use the information to help schedule Tweets. No more logging on at just the right time…or missing your audience.
Pricing: basics are free, but additional analysis can be purchased.
Especially if you and your company do a lot of influencer marketing, it’s important to know how many of an account’s followers are real, and how many are fake. That’s why TwitterAudit was created, all the way back in 2012. Those were the “wild west” days of influencer marketing, so a lot of people were doing crazy things to get paid. With TwitterAudit, you can have an account analyzed to determine what kind of followers they have. Within certain parameters, it’s likely that the follower is both active and genuine. On the other hand, there are activity patterns (or lack of activity) that flag an account as likely fake or inactive. If it’s your account that’s being audited, you can remove and block the inactives or fakes easily. For third-party accounts, you can get an idea of how many “real” followers they have, which helps evaluate a potential influencer for engagements.
Pricing: Limited free, then premium services start at $4.99 monthly.
Twitter Analytics Tools
Even after you’ve done all this work to make sure and know your audience, it’s important to ensure your own Twitter performance is up to snuff. After all, you can send Tweets at the right time and geared towards the right people, and still miss the boat. Here’s what to use when measuring your success.
Need analytics data about a particular Twitter user? Foller.me is a great way to take a look at the competition, or to narrow in on an influencer. Just plug in their Twitter tag, and Foller.me will give you less available information like time zone, join date, and more. They’ll also give you insight on what popular words and hashtags you’re using. For companies with a strong competitor, this is a great tool to try and “best” the competition in Twitterland. The developers also point out that this is a good tool for spotting spammers.
Pricing: Best of all, it’s free.
If you need a comprehensive analytics tool, Tweetreach is the answer. This program works with Twitter, but also Instagram and Facebook. In short, the tool is used to gather comprehensive analytics on these social accounts, but the special sauce is the charts and graphics. These are intended to be given to stakeholders of various types, and are presented in a way that’s easy for marketing laymen to understand.
Pricing: Starts at $49 per month for one user.
Need deep analytics on your followers and competitors? Twitonomy gives information about any Twitter user you choose. At the same time, they’ll tell you how well your own Twitter account is performing over time, including hashtags and all the standard data. A gold mine for those in competitive industries.
What are your favorite Twitter tools? Let me know in the comments below.