Digital and social media marketing have grown and changed significantly over the last several years. Fortunately, advances in marketing technology have made it easier than ever to intelligently and efficiently manage all of our marketing activities. In this guide, I will talk about the various types of tools that are available, and point you to some of the best.

I will base it on my own SES Framework that I introduce in my award-winning digital marketing playbook Digital Threads.

Digital Marketing Tools

Read this first to get a general overview of what is possible in digital marketing with marketing technology!

45 Digital Marketing Tools Any Business Needs to Be Successful

With so many moving parts in digital marketing, the right tools can make or break your success.

This roundup walks you through 45 essential digital marketing tools — from social media managers like SocialBee, Hootsuite, and Buffer to content powerhouses like BuzzSumo and SEMrush, visual design apps like Adobe Express and Visme, plus email marketing, CRM, analytics, SEO, and productivity platforms like HubSpot, Hotjar, and ClickUp. The right stack helps you work smarter, not harder — and keeps your marketing running like a well-oiled machine.

Best 15 Podcast Hosting Platforms Ranked: Find the Right Fit for Your Show

Podcast hosting shouldn’t hold you back — it should help you grow.

In this guide, I share the 15 best podcast hosting platforms, from trusted names like Buzzsprout, Captivate, and Libsyn to rising options like RedCircle and Transistor. Whether you care most about storage, AI tools, monetization, or an easy-to-use interface (trust me, that matters!), the right host makes publishing and promoting your show a breeze.

Search Engine Optimization Tools

The first S in the SES Framework stands for “Search,” so let’s see what SEO tools are available to help us to perform a variety of search engine optimization tasks.

The 15 Best Keyword Research Tools in 2025 (Free + Paid)

Good SEO starts with better keywords — but you need the right tools to find them.

This roundup of 15 keyword research tools — from essentials like Google Keyword Planner to powerhouse platforms like Semrush, Ahrefs, and SpyFu — will help you uncover hidden opportunities, analyze competition, and craft content that actually ranks. Start free, or invest smartly to supercharge your SEO in 2025.

Looking for a Google SEO Checker? Here’s 15 to Check Out

Struggling to know if Google actually loves your website?

Here’s my pick of the 15 best Google SEO checker tools — from PageSpeed Insights and Mobile-Friendly Test to SEMrush, Ahrefs, and Ubersuggest. These tools help you audit your site’s SEO health, page speed, backlinks, mobile-friendliness, and keyword rankings. Use them to spot hidden problems, outpace your competitors, and climb up the SERPs with clear, data-backed actions.

Blogging Tools

Blogging is arguably one of the oldest forms of content marketing. Once upon a time, blogs were for nerdy people who liked to put their thoughts out there for all to see. Now however, they’re a valuable way to build a personal or corporate brand. So, how do we accomplish this? With tools, of course!

45 Essential Blogging Tools to Improve Your Writing and Increase Your Traffic

Blogging is so much easier — and far more rewarding — when you’re using the right tools.

These 45 picks cover every step: building your site with WordPress or Squarespace, researching content ideas with BuzzSumo and Google Trends, sharpening your writing with Grammarly and Hemingway, optimizing with Yoast SEO and Surfer, and driving traffic with social schedulers, email marketing, and Google Analytics.

Work smarter, write better, and grow your audience faster with the best tools in your blogging toolkit.

Tools and Tips to Analyze your Competitors Blogs

Want to outsmart your blogging competition? Start by studying them.

Competitive blog analysis helps you uncover exactly what’s working for your rivals — and where they’re falling short. Tools like Ahrefs, NinjaOutreach, and Neil Patel’s SEO Analyzer make it simple to track their top content, backlinks, and engagement so you can spot gaps, improve your own strategy, and turn insights into higher traffic and better results.

Content Marketing Tools

25 Useful Content Marketing Tools for All of Your Content Needs

If you want your content to stand out, you need the right stack behind you — and you don’t have to do it alone.

In this guide, I share 25 powerful content marketing tools I trust, from idea generation with BuzzSumo and Portent, to SEO must-haves like SEMrush and Ahrefs, plus design and distribution favorites like Canva, CoSchedule, and HubSpot. It’s your all-in-one kit to plan, create, publish, and analyze content that gets real results.

Best 20 Content Creation Tools Every Creator Should Know

Content creation has never been more doable — if you have the right toolkit.

In this roundup, I highlight 20 must-know tools — from image design staples like Canva, Adobe Express, and Visme to video editors like CapCut, Descript, and Lumen5. Add in AI powerhouses like ChatGPT and Jasper plus smart research tools like Google Trends and BuzzSumo, and you’ve got everything you need to create, optimize, and share content that actually moves the needle.

28 Free Content Marketing Tools to Radically Boost Your Results

Creating high-impact content doesn’t have to drain your budget — if you know which free tools to use.

This roundup highlights 28 of my favorite free content marketing tools, from writing aids like Grammarly and Hemingway to graphic design lifesavers like Canva and Unsplash. You’ll also find top picks for video editing, surveys, social media scheduling, and SEO insights — everything you need to plan, create, and share content that gets seen and drives results.

The 15 Best Free Video Editing Apps for the iPhone in 2025

Editing video on your iPhone doesn’t have to be hard — if you have the right app.

Here I share the 15 best free iPhone video editing apps for 2025 — from beginner-friendly picks like iMovie and InShot to powerful tools like KineMaster and Filmora. Whether you’re cutting TikToks, Instagram Stories, or YouTube clips, these apps make it easy to trim, add effects, and publish standout videos on the go.

Email Marketing Tools

Many of us remember a time when digital marketing was mostly for email. Then again, a whole lot more of it was just plain spam. Now that there’s been regulation in this area, it’s more important than ever to make our email contacts count. Here are some tools to help.

The 18 Best Email Marketing Tools to Consider Investing in Today

Your list is only as good as your strategy — and your tool makes or breaks both.

These 18 email marketing software tools — from budget-friendly classics like Mailchimp and AWeber to powerhouses like ActiveCampaign and Klaviyo — help you automate, personalize, and scale your emails so they actually drive revenue. Pick the platform that fits your list size, budget, and growth stage — and don’t be afraid to upgrade when your email ROI deserves better.

15 Best Email Tracking Software to Enhance Your Sales & Marketing

Tired of sending emails into the void?

Here’s my trusted list of the 15 best email tracking tools for 2025 — from Mailsuite, HubSpot, and Yesware to GMass and Veloxy. These tools help you see who opens your emails, clicks your links, and engages with your message in real time. Use them to perfect your outreach, time your follow-ups, and boost your sales and marketing results with actionable insights — all without guessing what happens after you hit send.

Social Media Marketing Tools

The third S in the SES Framework stands for Social, or social media. You’ll find a variety of tools here that can help you with your social media marketing.

The 15 Best Social Media Scheduling Tools (2025 Edition)

Trying to keep your social feeds active without living on your phone?

Here’s my round-up of the 15 best social media scheduling tools for 2025 — including Buffer, Hootsuite, Sprout Social, SocialBee, and Tailwind. These tools help you plan, batch, and automate your posts across platforms like LinkedIn, Instagram, and TikTok. Stay consistent, save hours every week, and keep your audience engaged — all with smart scheduling features that fit your workflow.

10 Apps for Social Media Posts: Create Stunning Graphics with Ease!

Good visuals make people stop scrolling — but you don’t need to be a designer to create them.

These 10 apps — from powerhouse tools like Adobe Express and Canva to quick-hit favorites like Pablo and QuotesCover — help you craft eye-catching graphics for every platform in minutes. Whether you need quotes, infographics, or polished posts, there’s a tool here to make your social visuals stand out every time.

7 Tips and Tools to Create Perfect Social Media Posts

Struggling to craft posts that actually get noticed and shared?

Here’s a round-up of 7 proven tips (and tools) to create perfect social media posts — like tailoring each post for every network, using the right hashtags, adding visuals and emojis that boost engagement, and timing your posts for when your audience is online. Tools like Canva, BuzzSumo, Blog2Social, and Buffer help you do it all faster — so your posts stand out and drive results.

The 21 Best Social Listening Tools to Monitor and Empower Your Marketing

You can’t fix what you can’t hear.

Social listening isn’t just a nice-to-have. It’s truly your direct line to customer sentiment, competitor moves, and fresh trends. These 21 tools — from affordable gems like Brand24 to enterprise giants like Talkwalker — help you listen deeper, respond smarter, and protect your brand’s reputation before problems snowball.

The 15 Best Social Media Management Tools You Need to Know

Stop juggling platforms and start working smarter.

From all-in-one dashboards like Hootsuite and Sprout Social to niche powerhouses like Tailwind and MeetEdgar, these 15 social media management tools help you plan, schedule, collaborate, and analyze — so you can grow your audience, stay consistent, and keep your marketing organized in 2025.

Top 13 Free Social Media Management Tools You Need to Know

Start where you are, use what you have — just get started.

These 13 free social media tools prove you don’t need a big budget to plan, schedule, and grow. From Buffer’s easy post scheduling to Canva’s design magic and Metricool’s all-in-one dashboard, there’s zero excuse to fly blind. Pick the features that fit your stage, and upgrade only when it makes sense.

The 15 Best Social Media Automation Tools to Use in 2025

Time is money — so automate wisely.

In this post, I highlight 15 social media automation tools — from SocialPilot and Buffer to Zapier — that help you plan, schedule, republish, and monitor your content with less manual effort. Whether you’re handling one brand or a franchise, these tools can free you up to focus more on authentic engagement and strategy.

20 Best Social Media Analytics Tools to Empower Your Marketing in 2025

It’s not just about posting anymore — it’s about knowing what works.

Whether you stick with native tools like Facebook Insights or go all-in with robust dashboards like Hootsuite, these 20 social media analytics tools help you track ROI, spot trends, benchmark competitors, and justify every marketing dollar — so you can build smarter campaigns and grow with confidence.

Top 15 Social Media Tracker Tools to Optimize Your Strategy

If you’re not tracking, you’re guessing — and guessing costs you results.

These 15 social media tracker tools — from all-in-one dashboards like Sprout Social and Hootsuite to niche monitors like Keyhole and BuzzSumo — help you watch your brand mentions, measure engagement, and analyze ROI. Use them to get real-time insights, spot trends early, and fine-tune your content so every post moves you closer to your goals.

Influencer Marketing Tools

Since I’ve spent so much time studying influencer marketing, I can tell you that it is one of the hottest tools out there today. Unfortunately, because it involves so many unpredictable variables and personalities, this marketing discipline needs careful management. Luckily, enough other people see the value of it that they have developed some tools to help us make the most of our influencer marketing dollar.

Your Guide to the 49 Best Influencer Marketing Tools to Empower Your 2025 Creator Economy Collaborations

Ready to tap into the creator economy but not sure where to start?

Here’s my curated list of the 49 best influencer marketing tools for 2025 — from social listening (like Awario and Talkwalker) and blogger outreach (BuzzStream, Ninja Outreach) to discovery platforms (AspireIQ, Grin, CreatorIQ) and ecommerce collabs (Carro, Dovetale). These tools help you find the right influencers, manage campaigns, and track ROI — so you can build authentic partnerships and grow your brand with confidence.

How Much Should I Pay an Influencer? Testing Out 7 Instagram Influencer Pricing Calculators

There’s no magic number — but there is a smarter way to estimate.

In this post, I break down how seven Instagram influencer pricing calculators stack up, from Influencer Marketing Hub to HypeAuditor. They pull in follower count, engagement rate, content quality, and campaign type to give you a ballpark figure. Use these tools to get a fair range — then adjust based on real ROI, not guesswork.

Facebook Tools

For any given social network, tools can help make your marketing all the more effective. In the case of Facebook, whose ads platform also manages your Instagram ads, you might need more tools to manage your Facebook marketing than you might think!

The Top 13 Facebook Ads Tools You Didn’t Even Know Existed

Think Facebook Ads Manager is all you need? Think bigger.

From robust campaign managers like AdEspresso and Hootsuite Ads to retargeting powerhouses like AdRoll, automation tools like RevealBot, creative aids like Canva and Unsplash, and deeper reporting with Driftrock — these 13 tools can help you stretch your budget, sharpen your targeting, and actually enjoy your ROI.

13 Best Facebook Analytics Tools to Track Your Social Media Performance

Your Facebook page is talking — but are you really listening?

These 13 Facebook analytics tools — from Meta Business Suite and Brand24 to robust dashboards like Sprout Social and Hootsuite — help you measure what matters: engagement, reach, conversions, and audience insights. Use them to benchmark your content, fine-tune your strategy, and keep your brand’s performance moving in the right direction.

The 13 Facebook Messenger Management Tools You Should Know

Messenger marketing isn’t dead — it’s just getting smarter.

From all-in-one platforms like ManyChat and MobileMonkey to survey-focused tools like Surveybot, these 13 Messenger tools help you automate chats, handle support, nurture leads, and even recover abandoned carts — without losing that human touch when you need it.

7 Reliable Facebook Giveaway Picker Tools for Your Next Contest

Run giveaways that build trust, not drama.

The right Facebook giveaway picker tool takes the guesswork — and the doubt — out of your contest. Whether you’re a small business or a bigger brand, these tools help you keep it fair, transparent, and fun for your community. Pick one, use it well, and keep your audience excited for the next round.

Instagram Tools

Instagram is one of the most popular tools for both social media and influencer marketing. Given its encouragement of visual content, this probably isn’t surprising. Here are some posts on how to impress on this network.

The Top 20 Instagram Tools You Need for Successful Marketing

Instagram marketing isn’t just about posting pretty pictures — it’s about having the right tools to do the job well.

From design apps like Adobe Express and VSCO to smart management platforms like SocialBee and Sprout Social, these 20 picks help you create, plan, schedule, analyze, and grow. Use them to sharpen your visuals, uncover winning hashtags, dig into your analytics, and make that all-important link in bio work harder for your brand.

The 15 Best Instagram Hashtags Generators in 2025

Finding the right Instagram hashtags shouldn’t feel like guesswork — you need the right tool to get it right.

Here are 15 of the best Instagram hashtag generators, from simple, free options like Display Purposes and All Hashtag to advanced AI-powered tools like Flick, MetaHashtags, and HashtagsforLikes. Whether you’re growing your reach with trending tags, targeting niche audiences, or optimizing every post for discovery, these generators make it easy to stay visible, relevant, and ahead of the algorithm.

15 Cool Instagram Video Editors to Up Your Reels Game

Instagram Reels won’t edit themselves — you need the right tool for the job.

In this roundup, I break down 15 of the best Instagram video editors, from in-app basics like Instagram’s own editor to fan favorites like CapCut, InShot, and Videoleap. Whether you’re trimming clips, adding trendy transitions, or spicing up your stories with AI-powered effects, these tools make it easy to create scroll-stopping Reels that grow your reach.

LinkedIn Tools

The Top 11 LinkedIn Tools to Grow Your Business in 2025

LinkedIn’s tight API limits mean fewer tools — but the right ones can still make a huge difference.

In this roundup, I break down 11 essential LinkedIn tools for 2025 — from must-haves like Sales Navigator and Nimble to clever scrapers like PhantomBuster and Wiza, plus analytics boosters like Shield App and AI content sidekicks Taplio and ContentIn. Use them to find better leads, automate data, track performance, and keep your LinkedIn content strategy fresh and consistent.

11 Incredible AI LinkedIn Headshot Tools to Create the Perfect LinkedIn Profile Picture

Want a standout LinkedIn profile photo without booking an expensive photographer?

Here’s my breakdown of 11 incredible AI LinkedIn headshot tools — from Aragon and Secta to PFPMaker and Profile Bakery — that can transform your selfies into professional, polished headshots. Whether you need subtle touch-ups, stylish backgrounds, or a total photo overhaul, these tools make it easy to elevate your first impression and boost your LinkedIn presence.

TikTok Tools

While TikTok today is the primary social network for Gen Z, like other social media platforms, expect it to become more mainstream as time goes by. Get on top of your TikTok marketing using these tools!

16 Best TikTok Management Apps for Scheduling, Analytics & Much More!

TikTok isn’t just trending — it’s transforming how we plan, post, and perform.

In this guide, I spotlight 16 top TikTok tools — from schedulers like Later and Vista Social to analytics apps like Pentos and Social Blade — that help you create, schedule, analyze, and grow with less guesswork. If TikTok’s on your roadmap, these apps make serious marketing feel a lot more manageable.

Twitter Tools

An oldie but goodie, Twitter is where movers and shakers hang out to debate each other and disseminate information. Not only that, but it’s an excellent place to spread your brand message or interface with customers.

The 25 Best Twitter Tools for Marketing in 2025

Need better tools for your Twitter game?

I bring you 25 of the best Twitter tools — from AI tweet creators like Tweet Hunter, to dashboards, influencer trackers, hashtag finders, fake follower audits, and in-depth analytics.

Pick the right stack, work smarter, and grow your impact on X in 2025.

The Top 15 Twitter Clients You Can Still Use in 2025

Old third-party Twitter apps may be gone, but smart clients still exist.

I break down 15 you can rely on — from basics like Twitter and TweetDeck to Tweet Hunter, Hypefury, Circleboom, and dashboards like Buffer and Agorapulse.

Pick what saves you time, keeps you posting, and helps you grow — even in 2025.

The 21 Best Tweet Schedulers to Ramp Up Your X Marketing

Want to keep your Tweets consistent and on time?

Here are 21 top tweet schedulers — from Twitter’s own tools to smart A.I. helpers like Tweet Hunter and Hypefury, plus robust dashboards like SocialBee, Agorapulse, and Iconosquare.

Stay visible, stay engaged, and make Twitter work for you — one scheduled post at a time.

13 Twitter Extensions for Google Chrome to Help You Tweet Better

Your Twitter game shouldn’t be limited by Twitter’s native tools.

In this roundup, I share 13 Chrome extensions — from Minimal Theme and Control Panel for Twitter to Dewey, Tweet Hunter X, and AI helpers like TextCortex — that help you block distractions, clean up your feed, bookmark tweets, download videos, and even generate better posts. Use them to streamline your workflow and make every tweet count.

14 Fantastic Twitter Video Tools Every Content Creator Should Know

Video is still king — and Twitter is no exception.

In this roundup, I break down 14 essential Twitter video tools — from creation powerhouses like Kapwing, Filmora, and Descript to AI video generators like InVideo and Fliki, plus quick GIF makers and screen recorders like AnimStats and Tella. With these tools, you can shoot, edit, optimize, and share eye-catching videos that hook your audience and fuel real engagement.

Pinterest Tools

While Pinterest isn’t the most popular of social networks, it can surely be effective for marketing, especially if you’re an ecommerce brand targeting a female demographic. Here’s some tools that can help you along the way!

The Top 17 Pinterest Tools You Need to be Successful on Pinterest

Trying to make Pinterest actually drive traffic?

Here are 17 tools I’ve personally tested to help you design scroll-stopping pins, schedule them efficiently, promote your boards, and measure what’s really working. From Tailwind and Canva to hidden gems like TastyPins and PinGroupie — pick a few, stay consistent, and watch your Pinterest results grow.

AI Marketing Tools

AI can help our marketing in a variety of ways. Here are some AI marketing tools posts that I recommend you check out to learn what you might be missing out on!

23 Free AI Tools for Marketing to Try Out Today

AI doesn’t have to break the bank — in fact, some of the best tools out there won’t cost you a thing.

In this roundup, I spotlight 23 free AI tools every marketer should try — from writing powerhouses like Jasper and Copy.ai to visual creators like DALL-E2 and Microsoft Designer, plus audio, video, and productivity gems like ElevenLabs, Lumen5, and Notion AI. Use them to experiment, streamline tasks, and see what AI can really do for your marketing.

The Best 19 AI Website Scrapers You Haven’t Heard Of

Need data on autopilot?

Website scrapers have leveled up with AI — and the right tool can handle complex sites, bypass CAPTCHAs, and organize data you’d never gather by hand. In this post, I share 19 AI scrapers — from Octoparse and ScrapingBee to Bardeen — that help you automate lead gen, price tracking, competitor research, and more. Work smarter, not harder.

My Mission: To Become Your Trusted Digital and Social Media Marketing Tools Guide

My goal is to continue to publish blog posts about digital and social media marketing tools while also revising these published posts to give you the most up-to-date information possible. If there is an area where you are looking for a social media tool and you can’t find one here, please contact me!

Check Out All of My Digital and Social Media Marketing Tools Posts Below!

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