From its infancy about 15 years ago to the present, social media marketing has grown and changed significantly. It used to be that you had to make, post, and engage with every social media post by hand, and that nothing was available to help you. Fortunately, this has changed quite a bit. In this guide, I will talk about the various types of tools that are available, and point you to some of the best.
General Marketing Tools
No matter what kind of marketing you do, chances are you’ll need quality tools. Here are some discussions about multipurpose tools which are highly adaptable.
The 6 Best Business Productivity Tools I Use for Sales and Marketing
Especially if you work in sales, one of the best tools out there is LinkedIn Sales Navigator. This tool allows you to find more sales leads faster. Leadpages is another great tool, because it allows you to customize landing pages to help generate sales leads. It’ll even help you with branding. Agorapulse is my favorite comprehensive social media manager. Loom is a free tool for video creation. Boomerang lets me take control of the email avalanche by reminding me to respond to people when necessary. Lastly, Monday.com is an excellent tool for those of us with a remote team.
The 10 Essential Types of Online Collaboration Tools Your Agency (or Small Business) Should Have
If you need to communicate by video, 8×8 is an excellent conferencing service. Upwork allows me to find talented freelancers who help me get things done. Writer Access is similar to Upwork, but only works with writers and editors. For communications, Slack can’t be beat. I discuss several project managers: Asana, Trello and ProofHub. RescueTime helps me keep track of how I’m spending my hours. Agorapulse and CoSchedule help me know what to publish, and when. Also, don’t forget file sharing services.
Email Marketing Tools
Many of us remember a time when digital marketing was mostly for email. Then again, a whole lot more of it was just plain spam. Now that there’s been regulation in this area, it’s more important than ever to make our email contacts count. Here are some tools to help.
The 15 Best Email Marketing Tools to Consider Investing in Today
In this post, I talk about 15 different email marketing tools, and why you might want to use each of them. My personal favorite, though, is Active Campaign. They feature an iPhone app that lets me put potential customer information into the system, without having to log onto my computer. As someone who travels the world (when it isn’t locked down), this is invaluable. However, I also talk about many other tools that might be better for other people.
General Social Media Tools
Nowadays, social media is everywhere. In fact, to say that it’s become an important part of many of our lives is quite the understatement. As a result of this ubiquity, social media marketing is one of the fastest-growing areas of advertising spend. For that reason, we must be intelligent about how much money we spend, and where we spend it. Tools are, of course, a huge help.
Top Tools to Create Stunning Social Media Graphics
Increasingly, great graphics are key to social media marketing success. Therefore, I thought it was time to give you a list of my favorite tools. Canva allows businesses to do graphic design with their brand features consistent, in a snap. Over is similar but works on a smartphone. Pikto Chart is awesome for infographics. Skitch is a simple tool that lets you mark up pictures and other files on your phone. QuotesCover is dedicated to putting quotes into fancy writing. PicMonkey is a graphic designer based on pictures you take with your camera, and finally, Pixir is a full-fledged editing tool like Photoshop.
7 Tips and Tools to Create Perfect Social Media Posts
On social media, competition among marketers is greater than ever. Since your social media presence is often a first impression, I give several tips on making the best posts. Central to my suggestions is the importance of making sure your posts show up in searches, and ensuring that posts are optimized for each social network.
15 Best Social Listening Tools for Business
As marketers, one of the most important things we can do is find out what people are saying about our brand through social listening. And, one of the easiest ways to do this through social media is with a listening tool. Although some social media managers include this functionality, others aren’t so good at it. Here, I give a list of 15 quality tools that you can deploy. Some are only for listening, while others are comprehensive social media managers.
The 15 Best Social Media Management Tools You Need to Know
This one’s a treatment of well-rounded social media management tools. By this, I mean the ones that will do a bunch of different things. For each one, I tell you about how much it costs, as well as its core features.
Of course, as most people know, my favorite is AgoraPulse. It’s strength is that you can do just about anything social-media related with this tool. Automate your posting, watch your analytics, and interact with other users all in one place.
Buffer and CoSchedule are also excellent all-round social media tools. They allow you to monitor a wide variety of social media accounts without working too hard. You also can buy basic service or add extra functionalities. That means these tools are cost-effective.
For teams, e-clincher has some excellent integrations that can make life easier. HootSuite is similar in this regard, with the addition of Slack functionality. They’re also one of the oldest names in this business. MeetEdgar will curate content for you, which helps make up for not having a lot of content.
IconoSquare and Later were originally Instagram tools, but now they work with multiple platforms. Similarly, Tailwind started with Instagram and has expanded to Pinterest. Post Planner and Promo Republic help you promote your stuff, but without your profile look like a giant advertisement.
Both Zoho Social and Social Pilot are simpler apps with big features. They’ll help you schedule and monitor, without weighing you down with stuff you don’t need. Finally, Sprout Social is an enterprise-grade all-in-one social media solution.
Influencer Marketing Tools
Since I’ve spent so much time studying influencer marketing, I can tell you that it is one of the hottest tools out there today. Unfortunately, because it involves so many unpredictable variables and personalities, this marketing discipline needs careful management. Luckily, enough other people see the value of it that they have developed some tools to help us make the most of our influencer marketing dollar.
The Definitive List of 64 Influencer Marketing Tools for 2020
Influencer marketing is a huge topic, so it’s no wonder that I have 64 tools that you can try out. I do note that this list doesn’t include a social media manager, however. Categories of tools discussed are social listening apps, blogger outreach utilities, influencer discovery services, marketplace management tools, agencies, and a handful of more eclectic tools. No matter what you need, there’s a good chance you’ll find something actionable.
Content Marketing Tools
25 Free Content Marketing Tools to Radically Boost Your Results
Holly Chessman gives us a nice list of great content marketing tools. Best of all, they’re free. In categories, these tools include: writing aids, graphic design tools, “enhancement” or repurposing assistants, and social sharing aids. Finally, she gives us a list of other resources where we can find still more tools and tricks.
21 Content Marketing Tools Every Marketer Needs
Being a content marketer can be hard work, not least because it requires so much creativity. So, I have a list of essential tools for you to try. Idea generation is important, as it forms the backbone of everything you do. Luckily, software developers have come up with plenty of fixes. For written content, there’s a plethora of writing aids available, along with some graphic design tools. Since everything you produce needs to be distributed, a wide variety of options have been developed, and I talk about some of the best.
7 Must-Have Tools to Manage Your Content Marketing Campaigns in 2020
Irina Webber gives us some of her best content marketing tools. MindNode helps develop and organize ideas. Playbuzz helps with content creation, while Canva makes it visual. If you need to collaborate, try MyBlogU, and Agorapulse for overall management. SERanking will help monitor search engines, while Finteza increases conversions.
Blogging Tools
Blogging is arguably one of the oldest forms of content marketing. Once upon a time, blogs were for nerdy people who liked to put their thoughts out there for all to see. Now however, they’re a valuable way to build a personal or corporate brand. So, how do we accomplish this? With tools, of course!
Tools and Tips to Analyze your Competitors Blogs
Dave Schneider gives us a look into the world of competitive blog analysis. In short, this is a technique to see what your competitors are doing, and build insight into how they think. You want to know what works for them, so that if it’s relevant you can try it to. Then, Schneider gives us a quick look into how to carry out this type of research. Finally, he suggests some tools to help us.
The Top 27 Tools for Blogging That Will Help You Start and Make Money from Your Blog
In this post, I give a variety of tools to help you be a successful blogger, and they are broken into categories. First, research tools help you decide what to write about, and how to write it. Next, writing tools help with the mechanics of writing so that you’ll make a good impression. Then, I show you how graphic design tools help bloggers too. Social media promotion is key to driving traffic and revenue. Blog promotion and email marketing also help increase readership. Lastly, analytics tools help you see what works, and what doesn’t.
Facebook Tools
For any given social network, tools can help make your marketing all the more effective. In the case of Facebook, whose ads platform also manages your Instagram ads, you might need more tools to manage your Facebook marketing than you might think!
The Top 15 Facebook Ads Tools You Didn’t Even Know Existed
Even with the rise of influencer marketing, sometimes it is advantageous to buy traditional ads. However, even though ads don’t talk back, you still need tools to help you be successful. Here are some tools that can help you.
Ad management tools
Ad management tools help you coordinate your work with other people. They can also be used to ensure that your company’s financial information is protected. Some of the better ones also give you analytics that are built in. Examples include: Facebook Ads Manager (native), Qwaya, AdEspresso, Hootsuite Ads, Adstage, Wordstream Social Ads, AdHawk, and Pagemodo.
Retargeting tools
Needless to say, it sometimes takes more than one try to make a sale. To that end, I’ve included some retargeting tools. These are AdRoll and Perfect Audience.
Ads automation
So you don’t have to do everything by hand, here are some automation tools to try. Connectio, RevealBot, and Smartly.io are all options. Keep in mind that some of them have minimum spends, so you will want to ensure that fits into your budget.
Creation tools
Behind every quality advertisement is some great design work. Here, I recommend Canva for its graphic design excellence. Also, check out Unsplash when you’re ready to turn photography into something special. You can even use their clip art with a commercial license.
Instagram Tools
Instagram is one of the most popular tools for influencer marketing. Given its encouragement of visual content, this probably isn’t surprising. Here are some posts on how to impress on this network.
The Top 16 Instagram Tools You Need for Successful Marketing
These days, Instagram is one of the biggest players in the social media marketing game. This is especially true when you’re talking about influencer marketing. Fortunately, there are plenty of tools to help you navigate the jungle.
Comprehensive tools
First on my list is the comprehensive tools. These are great because you get a lot of functionality in one place. Tools covered include: Tailwind, AgoraPulse, Sendible, Later, Sked Social, and Plann.
Hashtag research tools
If you want to reach the right people, you’ll need to use the right hashtags. Fortunately, there are tools available that can help. I’ve included six: HishHash, Display Purposes, All-Hashtags, HashtagsForLikes, Smarthash, and Flick.
Analytics tools
Finally, it’s critical that you keep track of analytics. This will allow you to adjust your strategy as necessary. There are four of these: Sotrender, Owlmetrics, Iconosquare, and Social Insider.
Although there are a lot more tools out there, these should help you get started. They’ll even let you scale your Instagram operations for quite a while.
How to Create Content for Instagram: Ten Design Tools Social Media Marketers Should Use
Robert Katai tells us how to catch people’s attention on Instagram. First, use high-quality photo editing and banner creation software. Consider adding quotations, or even an infographic. Resize images so they’ll look their best on a particular social network. Don’t be afraid to use stock photos, or even use a slow shutter on your phone’s camera. Lastly, put text over images, when appropriate.
LinkedIn Tools
The Top 14 LinkedIn Tools to Grow Your Business in 2020
Although LinkedIn is a professional network with a lot of restrictions on marketing, it’s still possible to do. You’ll have to work around privacy constraints. Not only that, but the API is very restricted, and so is any bot use. So, I’ve listed some tools that can help you.
Even LinkedIn has to help
Even though it has privacy built in, the makers of LinkedIn do have a few tools to help with marketing. Sales Navigator is a Premium subscription that is intended for sales professionals. At its most basic, Sales Navigator lets you do more comprehensive searches for decision makers. It also comes with a limited number of InMails, which are used to contact people outside your network. Sales Navigator for Gmail is a LinkedIn-approved plugin that lets you see snapshots of someone’s LinkedIn account.
Knowing who you’re dealing with
Some tools help you extract information from profiles. These include both approved apps and unapproved data scrapers. Keep in mind that the latter is technically not allowed, even though they’re common.
Automate it
OK, even on LinkedIn we tend not to have enough time to manage things manually. CRMs and automation tools let you both interact with your network and look for new people. All at the touch of a button.
Analytics
Finally, I give some analytics tools that will help you. Some are specific to LinkedIn, while others plug into more general sources like Google Analytics. Either way, if you’re in sales or marketing these are highly valuable.
Twitter Tools
An oldie but goodie, Twitter is where movers and shakers hang out to debate each other and disseminate information. Not only that, but it’s an excellent place to spread your brand message or interface with customers.
The Top 15 Twitter Clients Used by the Top 35 Social Media Influencers
In order to send a Tweet, it’s necessary to use some form of a Twitter client. So, I did a survey of the top influencers and their client of choice. Perhaps unsurprisingly, Twitter itself was used to send almost 60% of Tweets. You could say the original is always the most popular. I also talk about a variety of other clients that influencers use, from other Twitter-specific clients all the way to social media managers such as Agorapulse.
5 Twitter Hashtag Analytics Tools and How to Leverage Them
Tammy Kahn Fennell gives us a list of analytics tools, and teaches us how to use them. The first one is hashtags.org, and it helps you track hashtag performance over time. #TagBoard acts a lot like a social listening tool, only with hashtags. MarketMeSuite and its realtime lookup let you see what hashtags are doing at a moment in time. Twitonomy gives analytics on specified tags. Lastly, RiteTag will help you pick the best hashtag, whatever you’re developing.
Pinterest Tools
While Pinterest isn’t the most popular of social networks, it can surely be effective for marketing, especially if you’re an ecommerce brand targeting a female demographic. Here’s some tools that can help you along the way!
The Top 15 Pinterest Tools You Need to be Successful on Pinterest
Pinterest is a social network that we marketers don’t use quite as much. After all, the membership is more niche and much smaller than sites like Instagram. However, there are still plenty of things to work with.
Post management
These tools help you schedule your Pins for the right time. They’ll also help you keep those boards fresh. Listed are Tailwind, Viral Tag, and Viral Woot. Each has a different set of advantages and features.
Pin creation
In order to post anything, it’s necessary to generate some awesome content. Pinterest is an almost exclusively visual platform, so I have included some design tools. These are Canva (my favorite), Stencil, Crello, PicMonkey, and Snappa. All of these have settings available that help you optimize the post for Pinterest.
Group boards
If you’re the sort that likes to collaborate, you’ll love these gathering spots. Both Tailwind Tribes and PinGroupie are options to check out. In fact, I run a Tribe on Pinterest.
Promotion tools
What’s the point of creating awesome content if nobody is going to find it? Using promotion tools, you can increase your chances. The ones I discuss are Pinterest Widget Builder, MiloTree, Woobox, and TastyPins. Finally, check out the Pinterest analytics functionalities to see how you’re doing.
My goal is to continue to publish blog posts about digital and social media marketing tools while also revising these published posts to give you the most up-to-date information possible. If there is an area where you are looking for a social media tool and you can’t find one here, please contact me!
Check Out All of Our Social Media Tools Posts Below!
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If you are managing multiple social media platforms, having a single social media marketing dashboard from which to manage and analyze your campaigns and posts across several different social channels is critical for success. The name for this tool is…
If you’ve been following my blog, you’re well aware of my fascination with artificial intelligence software. This tool type is the future of content creation and marketing, allowing teams to create just about anything from amazing blog posts to realistic…
Staying at the top of your game on social media can be difficult these days. Pay-to-play has become a major part of the social media scene, making it necessary to buy advertising on social channels. We must also post organic…
AI text generators have taken the world by storm. Some will argue that they make you a better copywriter, while others have argued that it’s impossible to detect what is human-generated and what is AI-generated. You will have to be…
I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social media optimized and SEO friendly. My goal in sharing is also to help you convert…
AI video generators are a tool category I’ve been experimenting with as of late. While there are many potential use-case scenarios for them, they can play an impactful role in educational video and any use case scenario where stock video…
Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Adobe Express Free editing for images and videos. Pin Generator Create visually attractive pins within seconds automagically. Tailwind Create better marketing strategy in half the time.…
If you’ve been experiment with Generative AI tools like ChatGPT or Google Bard, you probably already understand the power of AI to help you take ideas and build content from them. Maybe you have used them like a search engine,…
Before Elon Musk bought Twitter and made significant changes to their app ecosystem, there used to be a plethora of Twitter clients, third-party apps devoted solely to allowing its users to consume tweets. Some of these clients or apps were…
Since the emergence of Generative AI, I have been on a mission to find all of the amazing AI tools for marketing that exist and see which ones I can work into my own marketing processes as well as those…
If you have tried ChatGPT and given it a prompt to answer a question for you, you have already experienced the power of an AI content generator. The content it generates will solely be based on how you instruct the…
When we talk about AI in marketing, we tend to focus on textual content creation in the form of generative AI. We all know about the time saved and efficiency gained by using these tools to create blog posts, ad…
Generative AI is pushing the boundaries of what we are able to create using sophisticated artificial intelligence tools. Another type of content we can create is video using text-to-video AI tools. These tools allow us to create digital video content…
AI copywriting tools have become the focal point of marketing automation. These platforms simplify and streamline your content creation process, making sure your investment bucks are better spent. Although these platforms lack the human touch, they make up through fast…
Email outreach was and still is one of the best ways to supercharge your marketing and sales. The best thing about this marketing approach is that you can reach out to hundreds of leads while incurring minimal costs. The AI email…
In the last few years, and especially since the recent emergence of ChatGPT, numerous AI platforms have hit the market. Although previous SaaS products weren’t as sophisticated, these new AI-generated platforms rely on machine learning and predictive analysis for various…
AI tools have become a necessity, not only for marketing but also for all other daily business processes. These programs can automate tasks we previously needed days and even weeks to do by hand. Even better, they utilize real-time data…
AI content creation is the latest wave of the AI revolution that will undoubtedly make you more efficient – and better – in your marketing efforts. Jasper Supercharge copywriting with the power of AI. SocialBee Manage all social media accounts…
Similar to other digital marketing tasks, AI-powered technology is already having a major impact on video creation and editing. These types of video editor software tools can automate various processes that would previously take you hours upon hours to finish.…
Over the years, Google’s algorithms have become incredibly sophisticated. Gone are the days when you could reach the top of search engine rankings by simply stuffing your content with relevant keywords. Nowadays, you can’t make an impact without an actionable…
Artificial intelligence has allowed us the freedom to create content in many ways. While I would never recommend you write a blog post using AI, short bits of content are actually more suited to using AI. Why? Because when you…
Content generator tools have seamlessly taken over the digital marketing industry. In the last year or so, numerous companies have started using this type of software to automate their writing processes and increase overall productivity. While some naysayers are still…
Let’s face it: content marketing is hard. Every business, from decades-old establishments to enthusiastic startups, are all fighting for the attention of their audience online to grow their businesses. Original, engaging content is in demand more than ever before, and…
It goes without saying that video is an increasingly highly valuable area of content marketing. That this is true isn’t surprising: people love to be shown how to do cool things, they can watch videos while enjoying a hobby, and…
Looking for the best infographic maker? You’re not alone. We all know that infographics are a power tool for content marketing, social media marketing, and even blogger outreach to enhance our SEO backlink building efforts. That’s why infographics are so…
No matter what industry your business is in, it’s critical that you have some form of a website. After all, websites are one of the best ways to introduce yourself to potential customers, spread brand messages, and distinguish yourself from…
Most of us can agree on one thing when it comes to social media marketing or digital marketing in general: Facebook has the largest reach. Unfortunately, Facebook’s massive reach means that it can often be harder to navigate for users…
Those of us who are into content marketing are reminded of the old saying, “It’s a jungle out there.” After all, we have to compete with other marketers and brands for our customer’s attention. Maybe it wouldn’t be so bad…
For many years, Twitter has been an excellent tool for marketers. After all, it’s older than many of the other networks. But more importantly, Twitter is one of those places where people all over the world can broadcast their thoughts…
With influencer marketing becoming so important to the growth of brands, it’s natural that marketers want to find influencers more easily. After all, influencer discovery is one of the more difficult aspects of the business and a searchable database is…
With social media marketing now in its second decade, marketers are always trying to see if there are better social media management tools out there. After all, with all the changes that go on in social media marketing, you would…
As nearly everyone in our industry knows, video marketing is hot. Really hot. In fact, video marketing has been slowly taking over multiple social networks due to its overwhelming popularity. Although at one time it was expensive to produce, nowadays,…
If you’ve been reading my blog for a long time, you know that I love to talk about tools. After all, marketing is a race, and everyone needs some advantages over the competition. Even without stiff competition, everyone wants to…
All of the podcasting statistics point to the continued growth in the industry. More and more businesses and entrepreneurs are launching podcasts. Whether you are planning a new podcast or want to grow your current one, I created this list…
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if…
Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can make my life easier? After all, the work involved in influencer identification alone could require a tremendous amount of time, especially once…
Why is investing in the best email marketing software tool for your company important? ConvertKit Helps you grow and monetize your audience with ease. Omnisend Collect, convert & keep customers w/ automated email. Moosend Most modern solution to deliver email…
Do a search for Twitter tools, and you’ll find a plethora of apps to use. If you do the same for LinkedIn tools, you simply don’t have the same ecosystem. Why, you ask? LinkedIn is infamous in the social media…
Long gone are the days when marketing encapsulated just TV advertisements and colorful billboards on the side of the road. So then, what do people do nowadays if they don’t watch TV and look out the window or listen to…
As TikTok grows, both as a social network and a place to do marketing, careful management of your account is more important than ever. In fact, while TikTok may have once been a place to test out strategies, it’s now…
Most social media tools just focus on one simple task; for example, scheduling social media content or collecting all of your social media statistics in one place. Social listening tools, even though their application on your social media channels may…
A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use content creation tools. Luckily, there are plenty of free content curation and marketing tools to leverage…
Are you using graphics in your social media posts? Would you like to connect consumers to your business through visual marketing? Do you want to know the best social media apps for creating, editing, scheduling, and analyzing content to help…
Facebook Messenger has been around as a standalone app for sometime, but leveraging Facebook Messenger marketing is still a relative newcomer in social media marketing. ManyChat Manychat’s automation tools makes engagement easy. Chatbot All-in-one platform to build and launch conversational…
Utilizing Pinterest tools to easily create graphical pin images is the secret to success on Pinterest. Online marketers understand the importance of having great visuals to post on their website, blog and social media channels. However, there is a misconception…
