Digital and social media marketing have grown and changed significantly over the last several years. Fortunately, advances in marketing technology have made it easier than ever to intelligently and efficiently manage all of our marketing activities. In this guide, I will talk about the various types of tools that are available, and point you to some of the best.
I will base it on my own SES Framework that I introduce in my award-winning digital marketing playbook Digital Threads.
Read this first to get a general overview of what is possible in digital marketing with marketing technology!
With so many moving parts in digital marketing, the right tools can make or break your success.
This roundup walks you through 45 essential digital marketing tools — from social media managers like SocialBee, Hootsuite, and Buffer to content powerhouses like BuzzSumo and SEMrush, visual design apps like Adobe Express and Visme, plus email marketing, CRM, analytics, SEO, and productivity platforms like HubSpot, Hotjar, and ClickUp. The right stack helps you work smarter, not harder — and keeps your marketing running like a well-oiled machine.
Podcast hosting shouldn’t hold you back — it should help you grow.
In this guide, I share the 15 best podcast hosting platforms, from trusted names like Buzzsprout, Captivate, and Libsyn to rising options like RedCircle and Transistor. Whether you care most about storage, AI tools, monetization, or an easy-to-use interface (trust me, that matters!), the right host makes publishing and promoting your show a breeze.
The first S in the SES Framework stands for “Search,” so let’s see what SEO tools are available to help us to perform a variety of search engine optimization tasks.
Good SEO starts with better keywords — but you need the right tools to find them.
This roundup of 15 keyword research tools — from essentials like Google Keyword Planner to powerhouse platforms like Semrush, Ahrefs, and SpyFu — will help you uncover hidden opportunities, analyze competition, and craft content that actually ranks. Start free, or invest smartly to supercharge your SEO in 2025.
Struggling to know if Google actually loves your website?
Here’s my pick of the 15 best Google SEO checker tools — from PageSpeed Insights and Mobile-Friendly Test to SEMrush, Ahrefs, and Ubersuggest. These tools help you audit your site’s SEO health, page speed, backlinks, mobile-friendliness, and keyword rankings. Use them to spot hidden problems, outpace your competitors, and climb up the SERPs with clear, data-backed actions.
Blogging is arguably one of the oldest forms of content marketing. Once upon a time, blogs were for nerdy people who liked to put their thoughts out there for all to see. Now however, they’re a valuable way to build a personal or corporate brand. So, how do we accomplish this? With tools, of course!
Blogging is so much easier — and far more rewarding — when you’re using the right tools.
These 45 picks cover every step: building your site with WordPress or Squarespace, researching content ideas with BuzzSumo and Google Trends, sharpening your writing with Grammarly and Hemingway, optimizing with Yoast SEO and Surfer, and driving traffic with social schedulers, email marketing, and Google Analytics.
Work smarter, write better, and grow your audience faster with the best tools in your blogging toolkit.
Want to outsmart your blogging competition? Start by studying them.
Competitive blog analysis helps you uncover exactly what’s working for your rivals — and where they’re falling short. Tools like Ahrefs, NinjaOutreach, and Neil Patel’s SEO Analyzer make it simple to track their top content, backlinks, and engagement so you can spot gaps, improve your own strategy, and turn insights into higher traffic and better results.
If you want your content to stand out, you need the right stack behind you — and you don’t have to do it alone.
In this guide, I share 25 powerful content marketing tools I trust, from idea generation with BuzzSumo and Portent, to SEO must-haves like SEMrush and Ahrefs, plus design and distribution favorites like Canva, CoSchedule, and HubSpot. It’s your all-in-one kit to plan, create, publish, and analyze content that gets real results.
Content creation has never been more doable — if you have the right toolkit.
In this roundup, I highlight 20 must-know tools — from image design staples like Canva, Adobe Express, and Visme to video editors like CapCut, Descript, and Lumen5. Add in AI powerhouses like ChatGPT and Jasper plus smart research tools like Google Trends and BuzzSumo, and you’ve got everything you need to create, optimize, and share content that actually moves the needle.
Creating high-impact content doesn’t have to drain your budget — if you know which free tools to use.
This roundup highlights 28 of my favorite free content marketing tools, from writing aids like Grammarly and Hemingway to graphic design lifesavers like Canva and Unsplash. You’ll also find top picks for video editing, surveys, social media scheduling, and SEO insights — everything you need to plan, create, and share content that gets seen and drives results.
Editing video on your iPhone doesn’t have to be hard — if you have the right app.
Here I share the 15 best free iPhone video editing apps for 2025 — from beginner-friendly picks like iMovie and InShot to powerful tools like KineMaster and Filmora. Whether you’re cutting TikToks, Instagram Stories, or YouTube clips, these apps make it easy to trim, add effects, and publish standout videos on the go.
Many of us remember a time when digital marketing was mostly for email. Then again, a whole lot more of it was just plain spam. Now that there’s been regulation in this area, it’s more important than ever to make our email contacts count. Here are some tools to help.
Your list is only as good as your strategy — and your tool makes or breaks both.
These 18 email marketing software tools — from budget-friendly classics like Mailchimp and AWeber to powerhouses like ActiveCampaign and Klaviyo — help you automate, personalize, and scale your emails so they actually drive revenue. Pick the platform that fits your list size, budget, and growth stage — and don’t be afraid to upgrade when your email ROI deserves better.
Tired of sending emails into the void?
Here’s my trusted list of the 15 best email tracking tools for 2025 — from Mailsuite, HubSpot, and Yesware to GMass and Veloxy. These tools help you see who opens your emails, clicks your links, and engages with your message in real time. Use them to perfect your outreach, time your follow-ups, and boost your sales and marketing results with actionable insights — all without guessing what happens after you hit send.
The third S in the SES Framework stands for Social, or social media. You’ll find a variety of tools here that can help you with your social media marketing.
Trying to keep your social feeds active without living on your phone?
Here’s my round-up of the 15 best social media scheduling tools for 2025 — including Buffer, Hootsuite, Sprout Social, SocialBee, and Tailwind. These tools help you plan, batch, and automate your posts across platforms like LinkedIn, Instagram, and TikTok. Stay consistent, save hours every week, and keep your audience engaged — all with smart scheduling features that fit your workflow.
Good visuals make people stop scrolling — but you don’t need to be a designer to create them.
These 10 apps — from powerhouse tools like Adobe Express and Canva to quick-hit favorites like Pablo and QuotesCover — help you craft eye-catching graphics for every platform in minutes. Whether you need quotes, infographics, or polished posts, there’s a tool here to make your social visuals stand out every time.
Struggling to craft posts that actually get noticed and shared?
Here’s a round-up of 7 proven tips (and tools) to create perfect social media posts — like tailoring each post for every network, using the right hashtags, adding visuals and emojis that boost engagement, and timing your posts for when your audience is online. Tools like Canva, BuzzSumo, Blog2Social, and Buffer help you do it all faster — so your posts stand out and drive results.
You can’t fix what you can’t hear.
Social listening isn’t just a nice-to-have. It’s truly your direct line to customer sentiment, competitor moves, and fresh trends. These 21 tools — from affordable gems like Brand24 to enterprise giants like Talkwalker — help you listen deeper, respond smarter, and protect your brand’s reputation before problems snowball.
Stop juggling platforms and start working smarter.
From all-in-one dashboards like Hootsuite and Sprout Social to niche powerhouses like Tailwind and MeetEdgar, these 15 social media management tools help you plan, schedule, collaborate, and analyze — so you can grow your audience, stay consistent, and keep your marketing organized in 2025.
Start where you are, use what you have — just get started.
These 13 free social media tools prove you don’t need a big budget to plan, schedule, and grow. From Buffer’s easy post scheduling to Canva’s design magic and Metricool’s all-in-one dashboard, there’s zero excuse to fly blind. Pick the features that fit your stage, and upgrade only when it makes sense.
Time is money — so automate wisely.
In this post, I highlight 15 social media automation tools — from SocialPilot and Buffer to Zapier — that help you plan, schedule, republish, and monitor your content with less manual effort. Whether you’re handling one brand or a franchise, these tools can free you up to focus more on authentic engagement and strategy.
It’s not just about posting anymore — it’s about knowing what works.
Whether you stick with native tools like Facebook Insights or go all-in with robust dashboards like Hootsuite, these 20 social media analytics tools help you track ROI, spot trends, benchmark competitors, and justify every marketing dollar — so you can build smarter campaigns and grow with confidence.
If you’re not tracking, you’re guessing — and guessing costs you results.
These 15 social media tracker tools — from all-in-one dashboards like Sprout Social and Hootsuite to niche monitors like Keyhole and BuzzSumo — help you watch your brand mentions, measure engagement, and analyze ROI. Use them to get real-time insights, spot trends early, and fine-tune your content so every post moves you closer to your goals.
Since I’ve spent so much time studying influencer marketing, I can tell you that it is one of the hottest tools out there today. Unfortunately, because it involves so many unpredictable variables and personalities, this marketing discipline needs careful management. Luckily, enough other people see the value of it that they have developed some tools to help us make the most of our influencer marketing dollar.
Ready to tap into the creator economy but not sure where to start?
Here’s my curated list of the 49 best influencer marketing tools for 2025 — from social listening (like Awario and Talkwalker) and blogger outreach (BuzzStream, Ninja Outreach) to discovery platforms (AspireIQ, Grin, CreatorIQ) and ecommerce collabs (Carro, Dovetale). These tools help you find the right influencers, manage campaigns, and track ROI — so you can build authentic partnerships and grow your brand with confidence.
There’s no magic number — but there is a smarter way to estimate.
In this post, I break down how seven Instagram influencer pricing calculators stack up, from Influencer Marketing Hub to HypeAuditor. They pull in follower count, engagement rate, content quality, and campaign type to give you a ballpark figure. Use these tools to get a fair range — then adjust based on real ROI, not guesswork.
For any given social network, tools can help make your marketing all the more effective. In the case of Facebook, whose ads platform also manages your Instagram ads, you might need more tools to manage your Facebook marketing than you might think!
Think Facebook Ads Manager is all you need? Think bigger.
From robust campaign managers like AdEspresso and Hootsuite Ads to retargeting powerhouses like AdRoll, automation tools like RevealBot, creative aids like Canva and Unsplash, and deeper reporting with Driftrock — these 13 tools can help you stretch your budget, sharpen your targeting, and actually enjoy your ROI.
Your Facebook page is talking — but are you really listening?
These 13 Facebook analytics tools — from Meta Business Suite and Brand24 to robust dashboards like Sprout Social and Hootsuite — help you measure what matters: engagement, reach, conversions, and audience insights. Use them to benchmark your content, fine-tune your strategy, and keep your brand’s performance moving in the right direction.
Messenger marketing isn’t dead — it’s just getting smarter.
From all-in-one platforms like ManyChat and MobileMonkey to survey-focused tools like Surveybot, these 13 Messenger tools help you automate chats, handle support, nurture leads, and even recover abandoned carts — without losing that human touch when you need it.
Run giveaways that build trust, not drama.
The right Facebook giveaway picker tool takes the guesswork — and the doubt — out of your contest. Whether you’re a small business or a bigger brand, these tools help you keep it fair, transparent, and fun for your community. Pick one, use it well, and keep your audience excited for the next round.
Instagram is one of the most popular tools for both social media and influencer marketing. Given its encouragement of visual content, this probably isn’t surprising. Here are some posts on how to impress on this network.
Instagram marketing isn’t just about posting pretty pictures — it’s about having the right tools to do the job well.
From design apps like Adobe Express and VSCO to smart management platforms like SocialBee and Sprout Social, these 20 picks help you create, plan, schedule, analyze, and grow. Use them to sharpen your visuals, uncover winning hashtags, dig into your analytics, and make that all-important link in bio work harder for your brand.
Finding the right Instagram hashtags shouldn’t feel like guesswork — you need the right tool to get it right.
Here are 15 of the best Instagram hashtag generators, from simple, free options like Display Purposes and All Hashtag to advanced AI-powered tools like Flick, MetaHashtags, and HashtagsforLikes. Whether you’re growing your reach with trending tags, targeting niche audiences, or optimizing every post for discovery, these generators make it easy to stay visible, relevant, and ahead of the algorithm.
Instagram Reels won’t edit themselves — you need the right tool for the job.
In this roundup, I break down 15 of the best Instagram video editors, from in-app basics like Instagram’s own editor to fan favorites like CapCut, InShot, and Videoleap. Whether you’re trimming clips, adding trendy transitions, or spicing up your stories with AI-powered effects, these tools make it easy to create scroll-stopping Reels that grow your reach.
LinkedIn’s tight API limits mean fewer tools — but the right ones can still make a huge difference.
In this roundup, I break down 11 essential LinkedIn tools for 2025 — from must-haves like Sales Navigator and Nimble to clever scrapers like PhantomBuster and Wiza, plus analytics boosters like Shield App and AI content sidekicks Taplio and ContentIn. Use them to find better leads, automate data, track performance, and keep your LinkedIn content strategy fresh and consistent.
Want a standout LinkedIn profile photo without booking an expensive photographer?
Here’s my breakdown of 11 incredible AI LinkedIn headshot tools — from Aragon and Secta to PFPMaker and Profile Bakery — that can transform your selfies into professional, polished headshots. Whether you need subtle touch-ups, stylish backgrounds, or a total photo overhaul, these tools make it easy to elevate your first impression and boost your LinkedIn presence.
While TikTok today is the primary social network for Gen Z, like other social media platforms, expect it to become more mainstream as time goes by. Get on top of your TikTok marketing using these tools!
TikTok isn’t just trending — it’s transforming how we plan, post, and perform.
In this guide, I spotlight 16 top TikTok tools — from schedulers like Later and Vista Social to analytics apps like Pentos and Social Blade — that help you create, schedule, analyze, and grow with less guesswork. If TikTok’s on your roadmap, these apps make serious marketing feel a lot more manageable.
An oldie but goodie, Twitter is where movers and shakers hang out to debate each other and disseminate information. Not only that, but it’s an excellent place to spread your brand message or interface with customers.
Need better tools for your Twitter game?
I bring you 25 of the best Twitter tools — from AI tweet creators like Tweet Hunter, to dashboards, influencer trackers, hashtag finders, fake follower audits, and in-depth analytics.
Pick the right stack, work smarter, and grow your impact on X in 2025.
Old third-party Twitter apps may be gone, but smart clients still exist.
I break down 15 you can rely on — from basics like Twitter and TweetDeck to Tweet Hunter, Hypefury, Circleboom, and dashboards like Buffer and Agorapulse.
Pick what saves you time, keeps you posting, and helps you grow — even in 2025.
Want to keep your Tweets consistent and on time?
Here are 21 top tweet schedulers — from Twitter’s own tools to smart A.I. helpers like Tweet Hunter and Hypefury, plus robust dashboards like SocialBee, Agorapulse, and Iconosquare.
Stay visible, stay engaged, and make Twitter work for you — one scheduled post at a time.
Your Twitter game shouldn’t be limited by Twitter’s native tools.
In this roundup, I share 13 Chrome extensions — from Minimal Theme and Control Panel for Twitter to Dewey, Tweet Hunter X, and AI helpers like TextCortex — that help you block distractions, clean up your feed, bookmark tweets, download videos, and even generate better posts. Use them to streamline your workflow and make every tweet count.
Video is still king — and Twitter is no exception.
In this roundup, I break down 14 essential Twitter video tools — from creation powerhouses like Kapwing, Filmora, and Descript to AI video generators like InVideo and Fliki, plus quick GIF makers and screen recorders like AnimStats and Tella. With these tools, you can shoot, edit, optimize, and share eye-catching videos that hook your audience and fuel real engagement.
While Pinterest isn’t the most popular of social networks, it can surely be effective for marketing, especially if you’re an ecommerce brand targeting a female demographic. Here’s some tools that can help you along the way!
Trying to make Pinterest actually drive traffic?
Here are 17 tools I’ve personally tested to help you design scroll-stopping pins, schedule them efficiently, promote your boards, and measure what’s really working. From Tailwind and Canva to hidden gems like TastyPins and PinGroupie — pick a few, stay consistent, and watch your Pinterest results grow.
AI can help our marketing in a variety of ways. Here are some AI marketing tools posts that I recommend you check out to learn what you might be missing out on!
AI doesn’t have to break the bank — in fact, some of the best tools out there won’t cost you a thing.
In this roundup, I spotlight 23 free AI tools every marketer should try — from writing powerhouses like Jasper and Copy.ai to visual creators like DALL-E2 and Microsoft Designer, plus audio, video, and productivity gems like ElevenLabs, Lumen5, and Notion AI. Use them to experiment, streamline tasks, and see what AI can really do for your marketing.
Need data on autopilot?
Website scrapers have leveled up with AI — and the right tool can handle complex sites, bypass CAPTCHAs, and organize data you’d never gather by hand. In this post, I share 19 AI scrapers — from Octoparse and ScrapingBee to Bardeen — that help you automate lead gen, price tracking, competitor research, and more. Work smarter, not harder.
My goal is to continue to publish blog posts about digital and social media marketing tools while also revising these published posts to give you the most up-to-date information possible. If there is an area where you are looking for a social media tool and you can’t find one here, please contact me!
Let’s face it: running an ecommerce business today isn’t just about having a great product. It’s about how efficiently you run your store, how well you serve your customers, and how smart you are with your time and resources. And…
Disclaimer: This blog post is sponsored by Adobe Express, but all opinions and experiences are 100% mine! As an Adobe Express Ambassador, I often get asked what are my favorite features of this awesome tool. Now, to be clear, I…
Keyword research is the cornerstone of a successful SEO strategy, but the sheer number of tools available can make it overwhelming to choose the right one. Whether you’re a beginner looking for free solutions or a seasoned marketer ready to…
In the last few years, and especially since the recent emergence of ChatGPT, numerous AI platforms have hit the market. Although previous SaaS products weren’t as sophisticated, these new AI-generated platforms rely on machine learning and predictive analysis for various…
As you well know, eye-catching video content is critical for reaching target audience and boosting audience engagement. Regardless of the video post you’re trying to make, the right editor can make all the difference. These animation tools equip you with…
Modern businesses can’t survive without marketing automation tools. This type of software is vital for streamlining email campaigns, allowing companies to create email contact lists, automate sending, and track analytics. By eliminating repetitive tasks, you will also be able to…
Take it from a content creator: It’s hard to create compelling content without using some type of specialized tool. Creators use various types of software to speed up their production process, increase engagement with their community, and even increase rankings…
Facebook is still the king of social media, so if you are engaging on it as part of your business, you need to be measuring the results of your activities and finding ways to improve them. That is why understanding…
A social media tracker is a type of tool that I always recommend to my Fractional CMO clients when they are ready to take their social media marketing to the next level. It goes without saying that tracking your social…
Creating attention-grabbing Facebook ads that resonate with your audience can be time-consuming. Writers often backtrack the process several times over until they find a copy they truly like. Even then, there’s no guarantee this message will score points with your…
AI image generators are revolutionizing the creative industry, offering artists, designers, and content creators new ways to generate stunning visuals with just a few clicks. Whether you’re looking to create unique artwork, design eye-catching graphics, or experiment with abstract concepts,…
If you’re a small business or a beginner content creator, engaging in social media is no longer an option. You want to engage efficiently using some tools, but you also need to manage your business expenses wisely during its early…
AI marketing tools are reshaping digital strategies in 2025. Here’s what you need to know: Key benefits: How to choose the right AI marketing tools: Remember: AI tools enhance human creativity, not replace it. Use them to handle data and…
In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management,…
AI voice generators are a new type of artificial intelligence software that helps streamline content creation. They allow us to reduce content production costs while maintaining a high quality of content due to the recent advancements in voice technology. In…
If you were to look at my Twitter account or receive my weekly newsletter, you will notice that I share a lot of content that I did not create. I am what you would call a content curator. By sharing…
In today’s digital age of generative AI, ensuring the authenticity and accuracy of images is more critical than ever. Whether you’re a content creator, marketer, or just a curious user, AI image detection tools can be invaluable. This blog post…
Content is the currency of digital and social media, so content creation is something that every company must do–and do a lot of. Content writing is one of the most demanding and time-consuming marketing processes that you truly can’t live…
Using AI transcription software has become vital for companies of all sizes. As the name suggests, these platforms generate transcriptions and summaries of your online meetings and other video content. Brands use them to simplify their workflow and repurpose files…
AI image extenders are game-changers for anyone looking to take their photos to the next level. Whether you’re a designer, a social media junkie, or just someone who loves experimenting with pictures, finding the right AI image extender can make…
I have personally seen how AI has provided a ton of benefits to my own Your Digital Marketing Coach podcast. Now i want to teach YOU about the power of AI podcasting through the tools that make cutting edge technology…
Hashtags are vital for increasing TikTok’s visibility. Captions increase the reach of our posts, showing them to users interested in a particular topic, and hashtags can add more strategic intent to ensure our content has the highest chance of being…
Looking to improve the quality of your photos? With an AI image upscaler, you can enhance photos and other images for your social media and other platforms. Image upscalers fix various imperfections, ensuring everything you post online is of the…
Influencers know best how important it is to leave a good first impression. With beautiful selfies, you can grab attention, instill authority, and gain followers. Unfortunately, some photos simply turn out wrong. Imagine getting back home after a lengthy vacation…
AI writing assistants are the next evolution of content generation. These nifty tools have all the functionality of AI writers and then some. With this software, you can streamline your marketing efforts, optimize content for search engines, and simplify your…
There is a growing trend of content creators and businesses that are looking to take advantage of AI to make their content available globally through the use of AI translation. If you are considering the same, and have a YouTube…
These platforms are also fantastic for creating short summaries of longer blog posts or for instilling new life into old pieces. Although they’re still not as common as, let’s say, grammar tools, they’re slowly carving their place in the competitive…
An AI plagiarism checker is an integral application for any business. With content being the currency of digital marketing, it is important to be able to rest assured that every piece you publish on your website or anywhere is uniquely…
Looking to stand out on social media? Want to improve your personal branding, find a better job on LinkedIn or promote your products as an entrepreneur on Instagram? Having a nice profile picture can only work in your favor. With…
If you want to simplify your video content creation process, consider using AI script generators. These tools are simple and easy to use, making them ideal for most content creators and businesses. What is an AI Script Generator? AI script…
If you want to succeed on Instagram, you need full insight into relevant metrics. By utilizing Instagram analytics tools, you can learn more about competitors, your content engagement, and the viability of your long-term strategy. But before you can start…
If you’re running giveaways on Instagram, you should be using an Instagram giveaway picker. These tools allow you to randomly select winners for your giveaways, saving you time and increasing the transparency of the entire process. In this article, I’ll…
One of the most powerful parts of your LinkedIn profile in terms of your personal branding is your LinkedIn summary. With all of the talk about ChatGPT and AI, you might be wondering if AI might be able to help…
As video content continues to dominate social media, Twitter has become an essential platform for creators looking to share engaging and appealing videos with their audience. Whether you’re a seasoned content creator or just starting out, having the right tools…
AI paragraph generators are a perfect solution for entrepreneurs and marketers who want to quickly create ads, emails, and various web posts. By using these nifty programs, you can generate numerous ideas and content that can use as a rough…
Video summaries are the fastest way to consume long-form video content. Fortunately, there are tools that exist that can make it even faster! Enter the YouTube video summarizer tool, platforms which pinpoint the most important talking points within a piece…
If you often use artificial intelligence generators, you’ve probably had to modify a few of your posts so they bypass AI text checkers. Many website owners are reluctant to publish pieces flagged as AI, which is why humanizer tools have…
How much money is a single TikTok post worth? How much should I charge brands for a sponsored video? How much money can I potentially make on TikTok? These are the questions that TikTok money calculators try to provide answers…
Paraphrasing tools are a perfect solution for people who are inspired by and potentially “borrow” ideas from other blogs. They can also come in handy for content creators who have several channels and like to repurpose their original pieces. What’s…
There are many different ways of using AI that have become popular as of late, and the AI image enhancer has become one of them. Not only can they improve your visual content, but they can also generate photos from…
Font generators are perfect solutions if you want to breathe some new life into your Facebook posts. By relying on these tools, you can change the design of your profile information and make your post captions and messages feel unique.…
Nowadays, it’s hard to imagine a successful business that doesn’t use AI-driven tools. Virtual assistants, in particular, are next-generation products that can automate various daily tasks, making them invaluable for busy managers. In this article, I’ll review the 12 best…
Twitter has become X, but it is still a social network that you should keep in mind depending on your target audience. If you’re looking to boost your brand’s engagement on Twitter, a Twitter giveaway is an easy way to…
When we talk about artificial intelligence software, we usually focus on tools that help you generate content, analyze real-time data, or make market predictions. However, we almost never mention the AI voice changer in that conversation. The way I see…
Having accurate transcripts is vital for boosting your video marketing efforts. Having subtitles for your video are vital for grabbing the attention of people with hearing impairment. They also assist foreign-born viewers who might not understand everything you say. In…
If you’re a podcaster and haven’t been creating transcripts, you should definitely consider implementing transcript generators into your workflow. These tools allow you to repurpose content and reach a wider audience and, given that they’re free, they won’t drain your…
Instagram follower exporter tools are a category of simple apps that can help your social media marketing campaigns. While they aren’t as intuitive and comprehensive as full SMM platforms, they still serve a specific function. As the name implies, they…
Artificial intelligence has become a somewhat common ingredient of SMM tools. Through AI, you can easily generate posts, track relevant data, and even predict future performance. In this article, I’ll go through some of the best AI social media software…
Nowadays there are lots of tools with LinkedIn messaging automation features. These programs range from simple scraping to outreach features, helping you find contacts and send bulk messages to prospects’ inboxes. Some of them also include AI content generation, which…
Voice AI technology has progressed immensely in the last few years. Nowadays, entrepreneurs can utilize a wide variety of tools to generate a computer-generated voice for their brand. Whether we’re talking about cloning or text-to-speech features, you can use these…
Although Facebook is social media, running Facebook ads is an exercise in paid media. This means that your activities all come down to measuring dollars and cents, clicks and conversions, budget and ultimately ROI. While the Facebook Ads Manager gives…
Fake tweet generators are powerful yet simple programs that allow users to create fake tweets. With these tools, you can alter any element of a post, including views, text, images, likes, retweets, and comment numbers. The tools generate an image…
There’s nothing worse than seeing a watermark on an image or video. Although these visual aids play a crucial role in protecting content from misuse and plagiarism, they also ruin the media for anyone who lays eyes on it should…
Social media has become a huge force in modern marketing. This is unsurprising when you consider that the average American spends significant time on social media networks each day, making social media a more important forum than ever. In fact,…
Using AI-generated Instagram posts is a fantastic way to save money and time. With the right software, you can create captions and images within seconds, thus streamlining your social media creation. On top of that, many of these tools also…
We’ve known for a long time that content is king in marketing, in whatever form it takes; however, of all of the major digital content forms (text, audio, photo, video), video has become the most popular (especially in its short-form…
Whether you have social media accounts for one brand or many, the process of posting regularly can quickly get overwhelming. Most social media managers must also create content and oversee the strategy, making the management of social networks difficult and…
You already know that WordPress is the biggest, most popular content management system in the world. You should also know that there are many tools that exist specifically to increase its basic functionality that we call plugins. What you might…
Especially if you’re starting out with email marketing, it’s hard to justify paying a bunch of money for something that you are unsure will pay off. After all, there are a lot of competing email marketing products out there, and…
Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have…
AI content assistants have become so common that you can find them in just about any popular software. Among others, this feature is integrated into popular messaging and email apps, making your business communication and content creation that much easier.…
Instagram has long been a place to share your ideas through pictures and, more recently, videos and Instagram Reels. With success, it has become harder and harder to get your content noticed. As with websites, on Instagram, you need to…
No matter what kinds of videos you watch on YouTube, most of them need to compete with other videos in the algorithm. Like a regular search engine, YouTube serves up relevant videos based on keyword search. But unlike a regular…
One of the best ways to speed up your video creation process is by using AI-powered tools. With these programs, you can create incredible content in just a fraction of the time you would need otherwise. Even better, you don’t…
These days, social media marketing is incredibly important. After all, most young people spend significant amounts of time on social media networks. In order to make our social media marketing more effective, it is necessary to try to find any…
You already have a social media strategy, right? Well, no matter how well-tuned your strategy is, it’s always critical for you to pivot that social media marketing strategy as time goes by. After all, social media is always evolving, your…
AI video enhancing tools are a fantastic option for any business wanting to produce the highest quality video content that they can. The software provides enormous value to bigger blogs and social media influencers who want to simplify their content…
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand…
Let’s face it: blogging isn’t always easy. In an age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and…
Like any other type of content nowadays, Instagram captions can be generated with AI tools. Most of these apps are part of larger platforms, allowing you to create all sorts of content on top of social media posts. In this…
With an AI YouTube video maker, you can create incredible posts for your website and social media. These tools can cut down your daily video production by several hours allowing you to focus on other, more profitable activities. Is It…
The marketing technology (martech) industry evolves at rapid speed, with new martech trends constantly emerging and transforming the field. It is crucial to keep an eye on cutting-edge technologies and the newest approaches to improve your marketing strategy and martech…
If you’re looking to create a new business website, or even if you want to update your current WordPress one, you should definitely consider using a WordPress AI website builder. These programs utilize artificial intelligence and machine learning to hasten…
Video to text AI tools are among the most popular generative AI solutions today. This category of software is perfect for teams and collaboration, as it creates transcripts from long meetings and other audio/video content. Among others, these tools can…
Most marketers I know, myself included, utilize at least one AI email tool for their daily operations. This software category is perfect for marketing and sales teams, making outreach that much smoother. However, these tools are also fantastic for customer…
Believe it or not, an increasing number of people are beginning to use the power of AI to enhance their LinkedIn profile photo. These AI LinkedIn headshot tools help you make improvements on your current existing photo and leave a…
Data scraping from websites has become an increasingly integral part of the marketing process. No matter what sort of data you need to extrapolate for your internal processes, there are a growing number of tools that can help you do…
Would you like to work harder or work smarter? I’m assuming the latter, and if that’s you, it’s time to open your eyes to the latest AI-driven video makers which can help simplify your content creation process. With them, you…
While TikTok continues to grow in influence, and Meta is tinkering with making Instagram more “TikTok-like,” Facebook continues to be the number one platform used by an audience of older generations that simply cannot be ignored by any brand targeting…
The process of AI generation always starts with textual instructions. Your ability to create quality outputs is usually predicated on whether or not you can create detailed prompts to feed software. With enough information, AI-powered tools can generate much better…
Have you seen those TikTok videos that feature voices that probably didn’t come from the content creator? They are probably using a TkTok voice generator, a handy tool that leverages AI that can make your shortform videos all the more…
Given that AI technology is widely used for images and other visuals materials, it isn’t surprising that companies also offer AI thumbnail generators for YouTube videos. These nifty tools are tailor-made for the social network, boosting your engagement and reducing…
Every business needs to have a social media presence because of the popularity of social media. Consider this: a whopping 57% of the world’s population (nearly 4.5 Billion and counting) have an active social media account. When you consider that…
Do you sometimes have trouble thinking about what to publish on Facebook, whether it is your business page or your personal profile? Join the club. That’s why I am a huge fan of generative AI, and these free AI Facebook…
If you’re not using social listening tools as part of your social media monitoring efforts, your brand might be literally deaf. An important part of social media and digital marketing is knowing where your brand stands at any one time…
No matter what kind of website you have, SEO is a multifaceted discipline. It often involves blogs and other web copy that are optimized for keywords, images with the perfect tags and meta descriptions, and even video that’s competitive on…
These days, content marketing is a major force in the quest to drive sales. In fact, in the current environment, content is the currency of digital and social media marketing. Illustrating this point, the Content Marketing Institute found that 70%…
If you are managing multiple social media platforms, having a single social media marketing dashboard from which to manage and analyze your campaigns and posts across several different social channels is critical for success. The name for this tool is…
If you’ve been following my blog, you’re well aware of my fascination with artificial intelligence software. This tool type is the future of content creation and marketing, allowing teams to create just about anything from amazing blog posts to realistic…
Staying at the top of your game on social media can be difficult these days. Pay-to-play has become a major part of the social media scene, making it necessary to buy advertising on social channels. We must also post organic…
AI text generators have taken the world by storm. Some will argue that they make you a better copywriter, while others have argued that it’s impossible to detect what is human-generated and what is AI-generated. You will have to be…
I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social media optimized and SEO friendly. My goal in sharing is also to help you convert…
AI video generators are a tool category I’ve been experimenting with as of late. While there are many potential use-case scenarios for them, they can play an impactful role in educational video and any use case scenario where stock video…
Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Even a few short years ago, Pinterest was a relatively unknown social media network. Why? Because it had a niche: young women with disposable income. It…
If you’ve been experiment with Generative AI tools like ChatGPT or Google Bard, you probably already understand the power of AI to help you take ideas and build content from them. Maybe you have used them like a search engine,…
Before Elon Musk bought Twitter and made significant changes to their app ecosystem, there used to be a plethora of Twitter clients, third-party apps devoted solely to allowing its users to consume tweets. Some of these clients or apps were…
Since the emergence of Generative AI, I have been on a mission to find all of the amazing AI tools for marketing that exist and see which ones I can work into my own marketing processes as well as those…
If you have tried ChatGPT and given it a prompt to answer a question for you, you have already experienced the power of an AI content generator. The content it generates will solely be based on how you instruct the…
When we talk about AI in marketing, we tend to focus on textual content creation in the form of generative AI. We all know about the time saved and efficiency gained by using these tools to create blog posts, ad…
Generative AI is pushing the boundaries of what we are able to create using sophisticated artificial intelligence tools. Another type of content we can create is video using text-to-video AI tools. These tools allow us to create digital video content…
AI content creation is the latest wave of the AI revolution that will undoubtedly make you more efficient – and better – in your marketing efforts. After all, one of the best ways to increase marketing efficiency is undoubtedly the…
Similar to other digital marketing tasks, AI-powered technology is already having a major impact on video creation and editing. These types of video editor software tools can automate various processes that would previously take you hours upon hours to finish.…
Over the years, Google’s algorithms have become incredibly sophisticated. Gone are the days when you could reach the top of search engine rankings by simply stuffing your content with relevant keywords. Nowadays, you can’t make an impact without an actionable…
Artificial intelligence has allowed us the freedom to create content in many ways. While I would never recommend you write a blog post using AI, short bits of content are actually more suited to using AI. Why? Because when you…
Let’s face it: content marketing is hard. Every business, from decades-old establishments to enthusiastic startups, are all fighting for the attention of their audience online to grow their businesses. Original, engaging content is in demand more than ever before, and…
It goes without saying that video is an increasingly highly valuable area of content marketing. That this is true isn’t surprising: people love to be shown how to do cool things, they can watch videos while enjoying a hobby, and…
Looking for the best infographic maker? You’re not alone. We all know that infographics are a power tool for content marketing, social media marketing, and even blogger outreach to enhance our SEO backlink building efforts. That’s why infographics are so…
No matter what industry your business is in, it’s critical that you have some form of a website. After all, websites are one of the best ways to introduce yourself to potential customers, spread brand messages, and distinguish yourself from…
Most of us can agree on one thing when it comes to social media marketing or digital marketing in general: Facebook has the largest reach. Unfortunately, Facebook’s massive reach means that it can often be harder to navigate for users…
Those of us who are into content marketing are reminded of the old saying, “It’s a jungle out there.” After all, we have to compete with other marketers and brands for our customer’s attention. Maybe it wouldn’t be so bad…
For many years, Twitter has been an excellent tool for marketers. After all, it’s older than many of the other networks. But more importantly, Twitter is one of those places where people all over the world can broadcast their thoughts…
With influencer marketing becoming so important to the growth of brands, it’s natural that marketers want to find influencers more easily. After all, influencer discovery is one of the more difficult aspects of the business and a searchable database is…
With social media marketing now in its second decade, marketers are always trying to see if there are better social media management tools out there. After all, with all the changes that go on in social media marketing, you would…
As nearly everyone in our industry knows, video marketing is hot. Really hot. In fact, video marketing has been slowly taking over multiple social networks due to its overwhelming popularity. Although at one time it was expensive to produce, nowadays,…
All of the podcasting statistics point to the continued growth in the industry. More and more businesses and entrepreneurs are launching podcasts. Whether you are planning a new podcast or want to grow your current one, I created this list…
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if…
Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can make my life easier? After all, the work involved in influencer identification alone could require a tremendous amount of time, especially once…
Why is investing in the best email marketing software tool for your company important? I always say that you need to meet the digital user where they are, which includes meeting them via social, search engines, or email. Your choice…
Do a search for Twitter tools, and you’ll find a plethora of apps to use. If you do the same for LinkedIn tools, you simply don’t have the same ecosystem. Why, you ask? LinkedIn is infamous in the social media…
Long gone are the days when marketing encapsulated just TV advertisements and colorful billboards on the side of the road. So then, what do people do nowadays if they don’t watch TV and look out the window or listen to…
As TikTok grows, both as a social network and a place to do marketing, careful management of your account is more important than ever. In fact, while TikTok may have once been a place to test out strategies, it’s now…
Most social media tools just focus on one simple task; for example, scheduling social media content or collecting all of your social media statistics in one place. Social listening tools, even though their application on your social media channels may…
A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use content creation tools. Luckily, there are plenty of free content curation and marketing tools to leverage…
Are you using graphics in your social media posts? Would you like to connect consumers to your business through visual marketing? Do you want to know the best social media apps for creating, editing, scheduling, and analyzing content to help…
Facebook Messenger has been around as a standalone app for sometime, but leveraging Facebook Messenger marketing is still a relative newcomer in social media marketing. After all, for many years after Facebook first launched, even your friends had to go…
Utilizing Pinterest tools to easily create graphical pin images is the secret to success on Pinterest. Online marketers understand the importance of having great visuals to post on their website, blog and social media channels. However, there is a misconception…
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