The 15 Top Influencer Marketing Platforms

The Top 21 Influencer Marketing Platforms

(This post contains affiliate links. Read my full disclosure.)

With influencer marketing becoming so important to the growth of brands, it’s natural that marketers want to find influencers more easily. After all, influencer discovery is one of the more difficult aspects of the business. Not only that, but you have to figure out which potential influencers are genuine, and which ones aren’t. Fortunately, we marketers have a new tool: influencer marketing platforms. Let’s take a look at this new tool, then identify the best ones available today.

What is an Influencer Marketing Platform

Influencer marketing platforms are a place where influencers and brands can meet each other. Some act like complete intermediaries, helping you interact with and pay the influencer. A few will even let you exchange all the files through the platform, which lets you avoid giving up your email address and other information. On the other hand, others are little more than a database of influencers who offer their services. Each of these platforms have profiles for the influencers listed, no matter their service level.

I have also covered a more broad selection of influencer marketing tools as well as those that are specifically influencer marketplaces on my blog, but influencer marketing platforms are usually more sophisticated influencer search engines which also have the option of additional agency services to help you in your influencer marketing. They usually provide a broader selection of influencers than do influencer marketplaces and can help you in your implementation, becoming a “one-stop shop” for your needs. For that reason, many of them only work with larger brands and agencies and have an enterprise business model versus the self-service influencer marketplaces.

The Benefits of Working with Influencer Marketing Platforms

Working through influencer marketing platforms is beneficial for several reasons. For instance, it reduces your workload in the area of influencer discovery. While you might want to find influencers by going through your social media profiles and using other methods, these platforms enhance your efforts. Just look for influencers using keywords, then engage with the ones you think will be beneficial.

Depending on the influencer marketing platforms you use, they’ll also help you keep track of the results. More comprehensive platforms will offer you analytics tools to demonstrate ROI. Who doesn’t like help with the bean counting?

Let’s Take a Look at The Networks

Now that we can see how useful these platforms often are, let’s take a look at my top 21 picks for you. I’ll show you what is unique about each platform, which networks they cover, how many influencers they have, and what it costs to use them (note that most do not list prices on their website so only those that do are noted below). With this information, it should be easier to pick the perfect one for your brand or agency.



Perhaps the biggest thing to notice about this platform is its age: it predates the term “influencer marketing” itself. Once upon a time, Activate was formed to help bloggers monetize their websites. Now, it’s one of the most comprehensive influencer marketing platforms around. Search the database of over 75,000 influencers by niche, locations, audience size, and more. Then, take advantage of the ACTIVATE studio to craft the best influencer marketing campaigns possible. Finally, Activate helps you manage and scale relationships with your influencers.



Like some other services out there, AspireIQ is one of the more complete influencer marketing platforms. There’s a discovery engine for marketers to find influencers, and you can handle payments over the platform for free.

However, AspireIQ is more than just a platform. Their whole idea is to build a community around your brand . This includes brand employees, influencers, and even fans, the very brand affinity model that I wrote about in The Age of Influence . In addition, AspireIQ will let you use their platform to hold brand events, solicit customer reviews, and much more.

Besides having a lot of features, AspireIQ is compatible with many platforms. These include Facebook, Instagram, YouTube, Snapchat, and even blog posts. We didn’t see any evidence they’ve worked with TikTok, LinkedIn, or Pinterest.



Do you have a larger brand that needs an enterprise-level influencer marketing solution? CreatorIQ is a cloud-based solution for brands that need a lot of influencer marketing support. At the heart of this application is almost exhaustive analytics. These are intended to eliminate many of the problems that surround influencer marketing, such as fraudulent followers, fake engagement, and more.

As for influencer discovery, CreatorIQ focuses on the quality of content. As important as many followers might be in some situations, it’s ultimately the content that gets people to engage or buy. You can pay the influencers through the platform, collaborate, and join hubs. Meanwhile, the app supports you with CRM integrations and a wealth of API options.

You can use CreatorIQ on a variety of platforms. These include YouTube, Facebook, Instagram, Twitter, Twitch, Pinterest, and blogs.

emplifi (formerly Socialbakers)


More comprehensive than typical influencer marketing platforms, emplifi is an all-in-one solution. It starts by helping with influencer discovery, but it focuses on more than just the paid variety. Rather, they aim to find existing brand advocates as well. With the power of AI, emplifi helps you define your overall social media marketing strategy, and lets you craft influencer marketing campaigns in that context. Part of this includes social listening and consumer analytics. Then, they help you avoid influencer fraud and many of the other headaches inherent in this mode of marketing. It isn’t clear how many influencers they work with, but they are compatible with Facebook, Insta, Twitter, and YouTube. Essential pricing starts at $200 per month, with custom plans having different pricing.



If you want to leverage the power of product experts, try ExpertVoice. What this platform does is a bit different from typical influencer marketing platforms. People who recommend products regularly, called Experts on the platform, sign up. They demonstrate industry expertise in a number of ways, such as by revealing industry affiliations. For example, a sports equipment Expert might work for a sporting goods store, or they might be a hiker with demonstrated expertise. In return for signing up, the Experts get an advance look at your latest product launches. You’re also expected to provide them with product discounts.

The core idea behind ExpertVoice is simple: influencers and other professionals interact with brands. It’s a sort of consumer education for sales and industry people. In turn, they can become brand advocates in retail, ecommerce, and more, boosting sales. Best of all, they’re working for almost free because you only pay them through discounts. Platforms supported: any, really. You aren’t paying people for influencer campaigns, so they’ll pitch your brand as they have organic opportunities. They might use social media too, but that’s up to them.


grin influencer marketing platform

Grin’s primary claim to fame is its desire to remove the “middle man,” and make it possible for micro – influencers and other social media influencers connected with companies and brands without some of the common roadblocks. Grin combines all of the elements of social networks and influencer marketing platforms to connect potential influencers with brands and companies, and help manage influencer marketing efforts from a single, easy platform. Using Grin to manage your social media influencers, from the social influencers who wield tens of thousands of followers, to the micro – influencers who focus on their engagement rate with a smaller audience allows you to tackle all of the difficult issues that come along with influencer marketing, without commissions and hidden fees. 

Unlike most campaign management social platforms, Grin does not offer up-front pricing plans. Instead, people interested in using Grin can view a demo and then request more information from the company. 


heepsy influencer marketing platform

If you’re looking for largely automated influencer marketing platforms, check out Heepsy. This SaaS platform gives you access to over 7 million influencers, and provides their statistics gathered through AI. Made to help the little guy monetize, Heepsy specializes in Instagram micro influencers who are rewarded with free product. However, the platform is also compatible with other social media networks, including Facebook, Twitter, YouTube, TikTok, and blogs. As a bonus, it’ll help you with influencer outreach and social listening. In practice, this makes Heepsy a great option for small brands and those who are new to influencer marketing. Pricing is highly competitive: there’s a free version, and then paid plans priced between $49 and $269 monthly.


influencer search on Humanz

Humanz is an AI-powered platform for micro-influencer campaigns who focus on optimizing connections between marketers and content creators using artificial intelligence and deep learning algorithms. They claim that influencer marketing is “broken” and strive to fix the the current lack of transparency, lack of audience demographics, and fraud through their providing a tool for discovery and direct influencer engagement. They also say they are uniquely created from the ground up and non-reliant on any API access, analyzing billions of content pieces and social media profiles to identify true influencers and fake followers.

Similar to a few others on this list, Humanz does not offer up-front pricing plan and instead you must first seek more information from the company either by creating an advertiser account or requesting a demo. 



HypeAuditor is an all-in-one solution for influencer marketing with a focus on fraud-free influencer marketing. They started in 2018 by providing Instagram reports with in-depth audience analytics. Since then HypeAuditor has expanded its platform and now it is an all-in-one solution for influencer marketing complete with functionality that supports influencer discovery, account analytics, campaign management, and market research.

HypeAuditor has a robust influencer discovery database with 25 millions influencers from 250 countries. As their roots are in fraud detection, they also have an excellent fraud detection system based on 53 behavioral patterns. This platform’s strength is in helping you avoid collaborating with fake influencers and save more of your precious influencer marketing budget for more authentic and effective collaborations.

Platform access plans start at $399 per month. influencer marketing platform is a campaign management tool that focuses most of its energy on providing a comprehensive list of influencers to select from, before allowing users to manage and analyze all relevant influencers’ campaigns. allows you to find the perfect influencers for all of your projects, and provides plenty of management tools. Maintaining relationships with influencers is vital to make sure that your influencer network is built on mutual interest in your database of influencers. allows you to identify any trends or commonalities between you and relevant influencers to make sure that your influencer relationships are built on far more than passing interest or a split second of connection. offers two tiers: a free option and one that requires reaching out to the company to connect with relevant influencers and start your influencer relationship management process. 



With IZEA, you can do as much, or as little, as you want using their platform. This is because their services range from just paying for access to their database, all the way up to full-service marketing campaigns made to order. With Discovery Suite, you get access to profiles of over 5 million influencers. Alternatively, check out the Unity Suite, which is really a form of campaign marketing software. Lastly, you can choose managed services, where everything is done for you. IZEA influencers work on all the major social media networks, TikTok, and blogs. Pricing: Discovery suite is $149 per month, with other services having custom pricing.


For brands that want access to information on a truly massive 900 million influencers (who knew there were that many, anyhow?), Klear is a great choice. Not only does the platform help with influencer discovery, but it also has advanced analytics and relationship management tools. That includes keeping track of all the correspondence, including contracts and payments. That way, everything to do with a Klear influencer can be found in one place. Handy. Unfortunately, Klear is limited to just YouTube and Instagram, so it isn’t as versatile as some other platforms.



Unlike some other influencer marketing platforms, Mavrck is designed specifically for enterprise-level Unlike some other influencer marketing platforms, Mavrck is designed specifically for enterprise-level brands. They also are comprehensive, with end to end campaign management. They’ll even work to help you find brand advocates that are enthusiastic, but don’t cost much to work with. Mavrck goes beyond traditional influencer marketing to allow for loyalty promotions and referral marketing. It works with literally any social media platform, in addition to industry boards, blogs, and websites. In other words, this thing is comprehensive.



NeoReach is an experienced influencer marketing company that runs both fully managed influencer marketing campaign services as well as has an influencer marketing platform and API access that they provide for the brands that want to do influencer marketing themselves. As such, pricing is based on a “contact us” enterprise pricing model for either solution, but NeoReach’s agency-like approach means that they have created a platform that serves their own fully managed clients that you can benefit from. This means that the following fully managed services that NeoReach provide have also influenced their building a world-class influencer marketing platform: Campaign Strategy & Direction, Creative Brief Development, Influencer Sourcing & Scheduling, Influencer Contracts & Negotiation, Content Licensing & Compliance, Influencer Payments, Detailed Reporting & Insights, Product Shipping & Logistics, Paid Social Ads, and even Experiential Activations.



NoxInfluencer is a comprehensive influencer marketing software which streamlines the workflow of influencer marketing for both advertisers and influencers. Backed by a global social media creator database which is dynamic and apparently updated in real-time, this influencer marketing platform covers over 30 million influencers across the most popular visual platforms today: YouTube, TikTok, and Instagram. Features of the platform include social media influencer discovery, marketing campaign management, influencer relationship management, and social media analytics. NoxInfluencer is also unique in providing granular search filters based on its proprietary collection of 65,000 niche tags and 17,000 brand tags. NoxInfluencer does not offer a free plan but is transparent about their pricing plans.



Although Shoutcart is more of an influencer marketplace, I include them on here because of their sheer popularity and as a way of showing the difference in working with more of a marketplace than a platform. On Shoutcart you find an influencer you like using their search engine, place an “order,” and get the exposure you want. It’s kind of like ordering from a catalogue. Shoutcart does the payment processing, and holds the money in escrow until the influencer has done what you asked for. Then, Shoutcart keeps track of an influencer’s analytics from purchased services. This helps you and other marketers decide if you want to use that person. It should be noted that Shoutcart is primarily a platform for engaging with Instagram influencers.

Social Cat

Social Cat influencer marketing platform screenshot

Social Cat is a platform that helps small brands and micro-influencers connect and work together on gifted, affiliate, and paid collaborations. Their product is probably one of the newest on this list only having a year or so of history after launching in the United States and United Kingdom, but they have already helped over 1,000 brands collaborate with micro-influencers. They’ve delivered over 5,000 collaborations and have 10,000+ creators signed to their platform. They manually check each influencer account and only approve the best. If you are specifically looking to work with a micro influencer, you owe it to yourself to give Social Cat a try.



For those that want a tool that’s both comprehensive and easy to use, Tagger is one to check out. They’ve combined analytics information about 3.5 million influencers in 70 countries and taken stock of their audiences. With Tagger, you can use efficient search filters that help you find just the person for your brand. Next, manage all your communication with influencers in the platform. Along with analytics and social listening, you can see all the numbers at a glance. Check out reviews from other marketers and manage contracts without using another program.



trendHERO simplifies the ‘common’ features of influencer marketing platforms – influencer discovery, fake followers detection, audience analysis, influencer marketing campaign and growth tracking – and adds new ones to make promotion by influencers available for all sizes of companies. For example, there is an Ad Post feature – a huge database of posts with mentions, so you could see influencers’ integrations history or find out competitors’ activities. You can even see your brand mentions from Instagram opinion leaders. These ‘additional’ features are: Ad Post, Audience Overlaps, Ads Effectiveness, and 500 Similar Accounts. So you get an advanced tool with great discovery and analysis + unique features. Pricing starts at $15,99 per month with a free trial available.


TRIBE influencer marketing platform

Efficiency is the name of the game with TRIBE. With thousands of influencers to select from, TRIBE helps brands partner with suitable influencers who provide high-quality content with a quick turn-around time, allowing companies and brands to establish a consistent and reliable influencer marketing strategy. TRIBE is an all-in-one influencer marketing platform that allows you to see an ROI for all content creators as quickly as possible. Campaign analytics allow you to evaluate all of your channels for influencer marketing and their respective campaigns to make sure that your content creators are continually moving your business forward. By dividing the different affiliate campaigns into specific categories, TRIBE more quickly allows companies and browse to parse through hundreds of thousands of influencers to locate the affiliate marketing team that will most effectively drive additional sales to your business.

There are four pricing tiers available with TRIBE, each of them identified and subsequently delivered through direct contact with the company. 



Want to see who’s already in your corner? Upfluence claims to be the only platform that helps you identify influencers who are already excited about your products and services. This is because they trawl through organic social media content in addition to taking registrations. However, that’s not to say they don’t have a lot of people. In fact, there are over 3 million influencers on Upfluence. Another one of their claims is that they literally work with all platforms to some extent, taking registrations from anybody with verifiable influence. After that, analytics help you pick the right people and run your campaigns efficiently. They’ll even give you reports to help you measure your influencer marketing ROI.

Influencer Marketing Platforms Summary

As you can see, there is a wide variety of influencer marketing platforms available. Some are little more than a database that helps find verified influencers, while others will do the entire campaign for you. Most are in the middle. By looking through this list of 21 different influencer marketing platforms, you should be able to find one or two that fit your needs.

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Influencer Marketing Platforms FAQs

What are influencer marketing platforms?

Influencer marketing platforms are online sites where influencers and brands/marketers interact and connect with each other. It consists of a database of influencer profiles where their services are listed. Through these platforms, brands can easily find influencers, present offers, and check the services offered by an influencer. Some platforms allow process payments and track their marketing results by giving comprehensive reports.

What platforms do influencers use?

The platforms influencers are using vary as it depends on which they think are most effective for them. According to Adobe Spark, the top 7 social media platforms that are heavily used by internet users are Instagram, YouTube, Facebook, Twitter, Tiktok, Pinterest and Snapchat. If you are an aspiring influencer, you need to determine which platform will work the best for you depending on your niche, target audience, and content distribution.

What platforms are popular for social media influencers?

The popular platforms social media influencers use are those that have active users. As an influencer, you would want to reach a larger audience as much as possible. Facebook continues to be the “King of Social Media” which currently has 2.74 billion active users. Followed by YouTube with 2.2 billion users; Instagram with over 1 billion users; and TikTok with 689 active users.

Who are the top 10 influencers in social media?

The top 10 influencers in social media worldwide based on their follower count are Cristiano Ronaldo with 268 million followers; followed by Ariana Grande with 225 million follower count; Kylie Jenner (219 million followers); Dwayne Johnson (215 million followers); Selena Gomez (214 million); Kim Kardashian West (208 million); Leo Messi (188 million); Beyonce (168 million) and Justin Bieber with 165 million followers.

Who is the richest Instagram influencer?

The richest influencer in Instagram is the most followed person on the platform himself, Cristiano Ronaldo. Currently, Cristiano’s Instagram followers account to whooping 268 million. Moreover, the famous Portuguese player has earned $47.8 million from sponsored Instagram posts making him the highest earner Instagram influencer. On average, he earns $975,000 per paid post on his IG account.

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Neal Schaffer
Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

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  1. Hi Neal,

    A master piece as usual.

    Influencer marketing platforms are vital these days, and I can relate with most of the ones you listed here especially activate. I have been on Activate for quite long when its sole purpose is monetization for bloggers.

    But now, I can say the platform has helped me connect with dozens of influencers in my niche and related niches.

    Do have a wonderful day ahead.


    • Hey Folajomi,

      Thanks for the comment, and I am happy to hear that you have been able to use Activate for success.

      I think one thing people forget about influencer marketing platforms is not only the ability for brands to collaborate with influencers, but the opportunities for influencers to collaborate with each other! I believe that business – and in many ways influence – does come down to relationships and collaboration. It is something I am looking at doing more with, so your comment helps guide me on the right path!

      Thanks again for stopping by!

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