Running social media campaigns is undoubtedly the most exciting part of any social media marketing department. It’s fun and challenging at the same time to come up with new ideas to support your brand’s offerings and keep your audience on their toes.
But, the downside is social media marketers often face idea blocks, which can be daunting for a company’s content marketing strategy. They have to juggle ideas for each platform to keep their audience craving for the new content, and when a blockage comes, the chances are that you might fall behind the curve. Hence, coming up with fresh ideas is the most challenging part of a marketer’s life.
Let’s get one thing clear before we begin. Remember that there is no end to the possibilities if you’re running out of ideas for social media posts or blog posts.
So, here we’re to help you craft a successful content strategy for social media. This piece enlists 12 solid ideas to fuel your social media presence and give your competitors a run for the money.
Let’s jump in!
1. Repurpose Your Content for Each Channel
f you are running out of ideas, you can always repurpose your content and use it to your full advantage. But, unfortunately, there’s a myth associated with social media content that it has to be a unique and never-before-seen concept, which is not true.
You can leverage your published articles to brainstorm content ideas and post them with a newer perspective. It not only refills your creative juices but also fuels the chances of your content getting the limelight it deserves.
For example, if you wrote a great blog post a month ago and you see no traffic coming to it, you must be heartbroken to know no one’s giving it a read. So, the catch is to repurpose your content using some catchy taglines, images, and videos and post on different social media channels.
When you do so, your blog post gets traffic from multiple sources, and you can get people sharing and commenting on it. Boom! Your effort pays off!
2. Make it a Habit to Go Live Through Your Social Media Channels
Live streaming is one of the most effective ways to capture the attention of your fans on different channels. It’s a known fact now that creators who hold Live sessions on their social media channels, especially on Instagram, drive more engagements and followers.
So, when you know there’s potential in hosting live sessions, why not put yourself in front of the camera as part of your social media content strategy? After all, live streams are more effective than static posts since they’re more interactive and increase brand awareness.
You can host a dedicated Ask Me Anything (AMA) session where your users can ask questions about your new product launch, any discounts you’re offering, and other how-tos. You’ll be answering each straight away to tap their curiosity.
When crafting a social media marketing strategy, make sure to integrate it. By including this, you’ll attract more clients and generate more revenue.
3. Repost and Share Relevant Posts from Your Social Channels
An effective way to keep your feed fresh and relevant is to randomly repost and share valuable pieces of information from your social channels. Curating content from users brings many remarkable benefits and is time and cost-efficient.
This could be a viral post that took over the internet in a breeze, a helpful blog within your industry, or a video from an industry leader resonating with your business. If you think your audience craves and enjoys such content, you should be doing it right now.
Eventually, you’ll experience increased brand awareness, hence multiplying your revenue generation possibilities. You can also save yourself time brainstorming and creating content ideas from scratch.
Further Reading: The Top 23 Content Curation Tools to Use in 2022
4. Create More Carousels and Infographics
Creating an engaging and visually appealing carousel post generates a lot of engagement and interest. Don’t take our words for it; check out yourself here.
Creating an infographic or carousel that many people are eager to learn about is a great way to market your business products or services.
In fact, it’s the suggested way to keep your customers informed about important topics you’ll be covering on your social channels. Make sure you’ll be looking for information gaps in already published content within your niche and filling those.
The downside? Yes, there’s one. You have to be really creative and thoughtful.
Further Reading: The 13 Best Infographic Maker and Graphics Tools
5. Host a Challenge
You’ll be well aware of how some internet challenges went viral the moment they hit the web. Some of them were the ice bucket and the kiki challenge, which made the millennials go crazy in a matter of no time.
When creating a content strategy, never forget to entertain the millennials even if your business has nothing to do with them. You’d be asking why? The catch is, even if they’re not your audience, they’re the social power, and what they share, even for puns, can take the internet by storm.
Try to come up with exciting challenges that will go viral online. Most of them involve dancing or eating something horrible, but you don’t have to go that far.
6. Develop Interactive Case Studies
Case studies that are in-depth and comprehensive are the most enjoyable to read. However, case studies are more challenging than other types of content to produce, but they also offer tons of benefits such as higher-engagement levels, more comments, and shares.
You can publish the case study as blog content, video, slide share, or any other format of your choice. As a result, search engines will consider your content valuable and crawl, index, and rank your website.
As far as social media strategy is concerned, you have to be mindful of channels to post such content. You’ll get little to no engagement or interest if you post it on platforms like Instagram, Snapchat, or Pinterest since these platforms curate more visually appealing content.
However, if you post case studies on Linkedin and Twitter, your chances of exciting your audience increase since these platforms are home to executives, thought leaders, and industry experts.
By creating in-depth case studies, you can attract many followers who can be influenced to visit your website. This can lead to higher website traffic, more clicks, and increased sales.
7. Make Polls a Part of Your Social Media Content Strategy
People love to give opinions when put into such situations. Why not use this human behavior to your full advantage? Let’s say if Apple puts a poll on its Instagram handle asking people to choose between iPhone 13 or iPhone 13 Pro Max, what do you think people will do? They’ll answer!
And why would they answer? Because the question hits the very core of their interest. So, it’s time if you aren’t doing polls on your social handles.
Apart from a stellar engagement strategy, it helps you understand what your customers say about your products and what can be improved.
Just stay mindful of what social channels you pick out to host polls. This strategy might not work on Twitter or Facebook but is a must for your Instagram, Snapchat, and Linkedin accounts.
8. Run a Giveaway
What’s more exciting than shopping? Shopping for free!
Social media contests can be one of the most effective ways to encourage followers’ engagement.
A Tailwind study shows that 91% of Instagram posts with more than 1,000 likes or comments are contest-related. The report further reveals that accounts that run contests frequently grow 70% faster than accounts that do not.
Crazy, right? But when you look at how much love posts like this one from Birchbox receive, those numbers don’t seem so farfetched.
Further Reading: How to Do A Giveaway On Instagram in 12 Easy Steps
9. Take Your Users Behind the Scenes
What we see on social media as a final product can be fabricated, but what if we get to see how it was made? This is what excites your audience.
Not too long ago, Money Heist included a separate episode at the end of season 4, which won viewers’ hearts worldwide. What was so special about that episode? The episode showcased how the whole TV show was produced, aka they took their users behind the scenes.
Wait! You don’t have to loot a bank to make a splash on your social media channels. If you manufacture a product, you can just turn o your camera and show your users how it’s created from scratch and what makes it so special that they should buy it. Easy peasy!
10. Post Inspirational Quotes
People like to quote many things, especially from their favorite books, characters, and movies.
You can often find inspirational quotes on Brainy Quotes for your content strategy. There you’ll find almost every type of quote from many acclaimed authors and thought leaders.
11. Share an “A day in the life of a _________” post
Start posting series on your social media channels like ‘A Day in the Life of Your Company’s CEO” or whatever you want to add to it. These types of series differ from the social media posts in a way that they’re casual and yet very helpful for your brand’s image.
We all enjoy learning about the everyday activities of other professionals in our industry to know more about them. And it doesn’t take too much of a hassle to craft such content since you’re writing about the life you live. No drama.
12. Share a Milestone With Your Audience
Last but not least, share your success stories more often with your audience. Tell them what you have achieved over a year or since you began offering your services or products.
You can post about when you’re featured in a global publication? Reach a sales goal? Stoked about a new hire and finally upgraded to that fancy downtown office? Anything!
It shows how you started and how long you have come in your journey.
Ready to Develop Those New Content Ideas Now?
Think of your content as your business’s greatest asset, and see social media as the tool that gets your content in front of your potential customers. Does it make sense to you? If yes, you should be investing time and effort to bring more energy into it.
It shows how concerned you are about your brand’s online presence and how focused you are to publish content that your audience craves. So, you shouldn’t always post thinking inside the cage; instead, with so many content options on your table, you should try and measure results to see what goes with your brand’s personality.
Follow this list of 12 solid social media ideas if you’re stuck in a rut or just looking for new content ideas.
We’re sure we might have missed out on some ideas you have developed while crafting your content strategy. Simply add any that performed well to this list.
We really hope these 12 ideas will keep you busy for the next few months in crafting your new and better-than-ever social media content strategy. In the meantime, don’t forget to comment on what you think of this piece and, most importantly, mention things that you think we have missed out on.
Have a good read, folks!
Sajid Hussain is a senior content specialist at TechNerds.com with proven digital marketing experience under his belt. He harbors a passion for writing on a diverse range of topics related to futuristic technologies, innovation, and digital marketing to educate and inspire his readers.
Hero photo by Tirza van Dijk on Unsplash