About my LinkedIn content
I wrote one of the first books ever published about LinkedIn, Windmill Networking, back in 2009. I have been teaching professionals and businesses how to get real results from the platform ever since. Every LinkedIn article I have published lives on this page, newest first. If you are not sure where to start, these are the posts I send people to first.
Build a profile that gets you noticed
Start with my complete LinkedIn profile guide, then sharpen the two sections people actually read: your headline and your summary. Want inspiration? See these LinkedIn profile examples.
Grow your network
Learn how to grow your LinkedIn network with the right people, then build engagement with LinkedIn polls, endorsements, and LinkedIn groups.
Turn LinkedIn into business
My LinkedIn marketing strategy shows you the big picture. From there, dig into LinkedIn lead generation, publishing articles on LinkedIn, and the LinkedIn statistics that should inform your plan.
Want the full playbook in one place? My book, Maximizing LinkedIn for Business Growth, walks you through all of it step by step.
LinkedIn has come a long way from the days of being a job search site. It is now a good place to see and be seen, exchange ideas, and build a business. From what I have seen, though, most people…
If you want to network on LinkedIn, the real challenge starts the moment you try to reach someone you don’t already know. The platform has grown into a network of more than a billion members, including executives from every Fortune…
You have expertise worth sharing, and LinkedIn hands you a publishing platform to share it with, no website, no hosting, no separate blog to launch. The hard part is not the writing. It is knowing exactly where to click, what…
LinkedIn is the place to not only find others but also to be found. And that is why you need a profile that helps you get found and then entices people to contact you once they view it. Way too…
Your LinkedIn profile picture serves as your digital handshake on the platform that becomes the default website for most professionals. Because we are visual animals, your headshot creates that crucial first impression before you ever meet someone. Think about it:…
LinkedIn now connects more than 1.3 billion members across more than 200 countries, and it earned Microsoft $17.8 billion in its latest fiscal year. Those two numbers alone should tell you this is not the sleepy resume database that way…
Many people who try LinkedIn ads quit within a month. They launch a campaign, watch each click cost several times what they’d pay on Facebook, see a thin trickle of impressions and leads, and decide the whole platform is a…
You set up your LinkedIn profile, dropped in a banner image, and it came out blurry, stretched, or cropped right through the middle of your text. You are not alone. The single most common reason a LinkedIn banner looks unprofessional…
Most people still think of LinkedIn as the place you go when you need a job. Update the profile, fix the headshot, start applying. That mental model is costing businesses a fortune. LinkedIn has more than 1.3 billion members across…
“LinkedIn LION” is one of the oldest topics I have ever written about, and somehow it still sends people to my site every month. Most of that traffic comes from Google, and a growing share now comes from AI assistants…
Looking to optimize your LinkedIn profile? You can learn a lot by spending a little time analyzing some of the compelling LinkedIn summary examples that real professionals have published. It’s one thing to hear about the importance of having a…
You can have fifteen years of experience and a LinkedIn profile that quietly works against you. I see it constantly. The profile is technically complete, every field filled in, and it still does nothing, because a complete profile and a…
I’ve been publishing on LinkedIn since the platform was small enough that you could recognize most of the active voices by name. Three books later, a decade of running social media training at Rutgers Business School, and somewhere north of…
While most marketers spend their budgets chasing attention on mass-market social networks like Facebook, Instagram, and TikTok, sales professionals have always known something different: LinkedIn is where the action is. When I speak on social selling at conferences and corporate…
LinkedIn videos generate 1.4x more engagement than other content formats, and video views on the platform increased 36% year-over-year. If you’re not using video on LinkedIn, you’re leaving reach and influence on the table. Here’s the reality: Most B2B professionals treat…
LinkedIn Groups might feel like a forgotten corner of the platform, a relic from an earlier era of online communities. But dismiss them at your peril. The golden era of LinkedIn Groups, where viral traffic was born and authentic conversations…
You’ve built your profile, connected with industry leaders, and maybe even landed a great opportunity through LinkedIn. The thing that separates passive lurkers from influential networkers is consistent, strategic content creation. With over 1 billion members worldwide and the majority…
You’ve got expertise. You’ve got insights. You’ve got a story to tell that can genuinely help others in your professional sphere. But how do you get those valuable thoughts beyond your immediate network and into the hands, or rather screens,…
LinkedIn allows you to have a great degree of control over who can see what about you on LinkedIn. One of the most powerful features for maintaining privacy is LinkedIn private mode, which allows you to browse profiles anonymously without…
LinkedIn Premium can feel like a tempting upgrade, but is it actually worth the cost? As a Fractional CMO and digital marketing consultant who has helped thousands of professionals and businesses grow their presence on LinkedIn through speaking and the…
You don’t need a production crew or Hollywood budget to nail LinkedIn Live. After 15+ years watching LinkedIn evolve from a basic networking platform to a powerhouse for B2B engagement, I’ve seen the mistakes that kill audience retention and the…
On Facebook, X, and other social networks, it is very easy to “unfriend” someone. For some reason it is very difficult to figure out how to remove a LinkedIn contact. If you think about it, LinkedIn was originally intended to…
LinkedIn carousel posts let you share multi-slide content that viewers can swipe through horizontally on desktop and mobile. LinkedIn also quietly changed how they work. In December 2023, LinkedIn retired its native carousel post feature for organic posts. You can…
As someone who recently upgraded to LinkedIn’s paid version, I know firsthand how LinkedIn Premium provides enhanced features and insights beyond the basic free account. Before you decide to upgrade, however, understanding exactly what you’ll pay for each plan is…
If you’ve ever felt overwhelmed by LinkedIn’s search results or frustrated that your ideal client or connection seems buried under irrelevant profiles, you’re not alone. As a Fractional CMO, LinkedIn is a key channel I use to identify partners, engage…
Most professionals I work with still treat LinkedIn hashtags the way they treated them in 2020. They add a row of tags to every post, hope the algorithm does the rest, and wonder why their content gets so little traction.…
LinkedIn used to have a profile level meter that would recommend best practices to help you fully flesh out your profile. For those that remember it, in order to achieve the 100% “all-star” status, you needed to have at least…
LinkedIn InMail is a powerful messaging feature that allows users to communicate with professionals outside their direct network. It is a valuable tool for recruiters, salespeople, and job seekers. Unlike standard LinkedIn messages, which are restricted to your 1st-degree connections,…
Whether you’re trying to attract job applicants, increase brand awareness, or boost sales, LinkedIn is an important place to start. After all, it’s the most professionally-focused social media platform, and nearly everyone is looking for information relevant to their industry.…
Believe it or not, an increasing number of people are beginning to use the power of AI to enhance their LinkedIn profile photo. These AI LinkedIn headshot tools help you make improvements on your current existing photo and leave a…
Networking is vital for virtually all professions, but real estate is uniquely matched to networking, as so much of real estate work is tied to making connections, building relationships, and managing those relationships over time. While plenty can be said…
LinkedIn can be a powerful tool in your arsenal. Rather than focusing on personal connections, like most social media sites, LinkedIn’s designation as a professional network makes it a highly varied tool to increase your reach and make connections. Using…
Is your LinkedIn account restricted? You’re not alone! A look through the comments of this post will give you an idea as to the issues that others like you are facing. In fact, I often get emails from readers of…
If you are in a B2B industry, then you know that LinkedIn is a critical source of leads. These LinkedIn statistics hint at the treasure trove that LinkedIn can be for those that work in a lead generation role: This…
Joining LinkedIn takes about five minutes. Go to LinkedIn.com, click Join now, and register with a personal email address you will keep even if you change jobs. That is the mechanical answer, and my complete guide to creating a LinkedIn…
If you’re a professional or represent a B2B brand, chances are LinkedIn is important to your job effectiveness. After all, LinkedIn is the place to see and be seen by businesspeople. Recruiters, job seekers, sales professionals, and marketers all need…
Looking to shake things up with your LinkedIn marketing? Have you tried launching a poll there recently? One of the best ways to find out what people think in terms of your company, products and services is a poll. Specifically,…
Do a search for Twitter tools, and you’ll find a plethora of apps to use. If you do the same for LinkedIn tools, you simply don’t have the same ecosystem. Why, you ask? LinkedIn is infamous in the social media…
Increasingly, LinkedIn is an important marketplace for professionals of all types. What once was primarily a job-seeking site is now a place to see and be seen, catch up with industry news, and congratulate friends and colleagues for their recent…
LinkedIn is a paradise for many types of business professionals, and if you are not finding success on the platform, it might just come down to your personal branding as manifested in your LinkedIn profile. I hope to inspire you…
When it comes to personal branding on LinkedIn, headlines are everything. They’re how you get noticed online. They’re how you make yourself memorable. And they’re how you build trust with potential clients. In order to create killer LinkedIn headlines, you…
LinkedIn is a gold mine for some and a rickety ride for others. Well, there’s one thing about this professional networking platform. You can love it or hate it, but you definitely can’t ignore it. From helping you connect with…
These days, LinkedIn is much more than a job-seeking and recruiting site. Instead, it has matured into a multipurpose professional networking forum. Especially considering that change, it’s important that we distinguish ourselves and our personal brand on the network. Part…
These days, social media is one of the most important places for businesses to reach customers. This is true even though most social media networks are increasingly paying to play. However, on LinkedIn, the situation is a bit different. Not…
If you’re like most professionals these days, you have a LinkedIn account. While it used to be primarily a job hunting site on steroids, these days LinkedIn is an important place to see and be seen. In addition, many sales…
I get asked a lot about how students should use LinkedIn. Although this post is originally based on how I would have responded some time ago, my college-age niece asking me this question reminded me that I should have an…
Unless you run a website, the chances are that you’re used to a URL, or Web address, being something you simply get by default. After all, in most situations only the website administrator can set them. All you can do…
Unless you’re a B2B brand, there’s a good chance you are overlooking LinkedIn. For sure, there are opportunities to recruit new employees regardless of your industry or company type. LinkedIn started as a place to find opportunities. But this social…
These days, LinkedIn has lost its position as one of the newest tools for business professionals. However, just because there’s no “cool factor” doesn’t mean that it isn’t important. In fact, LinkedIn continue to be one of the best places…
If you’re trying to figure out how to get more connections on LinkedIn, you’re not alone. Who to connect with on LinkedIn in order to build a network is a question I often get asked. Every time someone sends me…
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