You can have fifteen years of experience and a LinkedIn profile that quietly works against you. I see it constantly. The profile is technically complete, every field filled in, and it still does nothing, because a complete profile and a…

I’ve been publishing on LinkedIn since the platform was small enough that you could recognize most of the active voices by name. Three books later, a decade of running social media training at Rutgers Business School, and somewhere north of…

While most marketers spend their budgets chasing attention on mass-market social networks like Facebook, Instagram, and TikTok, sales professionals have always known something different: LinkedIn is where the action is. When I speak on social selling at conferences and corporate…

LinkedIn allows you to have a great degree of control over who can see what about you on LinkedIn. One of the most powerful features for maintaining privacy is LinkedIn private mode, which allows you to browse profiles anonymously without…

LinkedIn Premium can feel like a tempting upgrade — but is it actually worth the cost? As a Fractional CMO and digital marketing consultant who has helped thousands of professionals and businesses grow their presence on LinkedIn through speaking and…

On Facebook, Twitter, and other social networks, it is very easy to “unfriend” someone. For some reason it is very difficult to figure out how to remove a LinkedIn contact. If you think about it, LinkedIn was originally intended to…

LinkedIn carousel posts let you share multi-slide content that viewers can swipe through horizontally on both desktop and mobile devices. But here’s what most people miss: LinkedIn quietly changed how carousels work. As of 2024, LinkedIn’s native carousel post feature…

As someone who recently upgraded to LinkedIn’s paid version, I know firsthand how LinkedIn Premium provides enhanced features and insights beyond the basic free account. Before you decide to upgrade, however, understanding exactly what you’ll pay for each plan is…

If you’ve ever felt overwhelmed by LinkedIn’s search results or frustrated that your ideal client or connection seems buried under irrelevant profiles, you’re not alone. As a Fractional CMO, LinkedIn is a key channel I use to identify partners, engage…

Your LinkedIn profile photo serves as your digital handshake on the platform that becomes the default website for most professionals. Because we are visual animals, your headshot creates that crucial first impression before you ever meet someone. Think about it…

LinkedIn is like a professional oasis in the middle of the noisy digital world. While other social platforms are packed with personal updates and random content, LinkedIn stands out as the place where business professionals come together to connect, share…

LinkedIn used to have a profile level meter that would recommend best practices to help you fully flesh out your profile. For those that remember it, in order to achieve the 100% “all-star” status, you needed to have at least…

Whether you’re trying to attract job applicants, increase brand awareness, or boost sales, LinkedIn is an important place to start. After all, it’s the most professionally-focused social media platform, and nearly everyone is looking for information relevant to their industry.…

A lot of ink has been spilled over the value of advertising on social media platforms like Facebook & Twitter, Instagram, and, even the newest of shiny objects, TikTok. After all, these are among the largest online forums for social…

Networking is vital for virtually all professions, but real estate is uniquely matched to networking, as so much of real estate work is tied to making connections, building relationships, and managing those relationships over time. While plenty can be said…

LinkedIn can be a powerful tool in your arsenal. Rather than focusing on personal connections, like most social media sites, LinkedIn’s designation as a professional network makes it a highly varied tool to increase your reach and make connections. Using…

Is your LinkedIn account restricted? You’re not alone! A look through the comments of this post will give you an idea as to the issues that others like you are facing. In fact, I often get emails from readers of…

As my children are now of the high school age, and they themselves are starting to create their own LinkedIn profiles, I continue to be surprised by the very few number of people that are on the platform. While I…

If you’re a professional or represent a B2B brand, chances are LinkedIn is important to your job effectiveness. After all, LinkedIn is the place to see and be seen by businesspeople. Recruiters, job seekers, sales professionals, and marketers all need…

Looking to shake things up with your LinkedIn marketing? Have you tried launching a poll there recently? One of the best ways to find out what people think in terms of your company, products and services is a poll. Specifically,…

Looking to optimize your LinkedIn profile? You can learn A LOT by spending a little time analyzing some of the compelling LinkedIn summary examples that some of its users have uploaded. It’s one thing to hear about the importance of…

Increasingly, LinkedIn is an important marketplace for professionals of all types. What once was primarily a job-seeking site is now a place to see and be seen, catch up with industry news, and congratulate friends and colleagues for their recent…

LinkedIn is a paradise for many types of business professionals, and if you are not finding success on the platform, it might just come down to your personal branding as manifested in your LinkedIn profile. I hope to inspire you…

When it comes to personal branding on LinkedIn, headlines are everything. They’re how you get noticed online. They’re how you make yourself memorable. And they’re how you build trust with potential clients. In order to create killer LinkedIn headings, you…

LinkedIn has come a long way from the days of being a job search site. Nowadays, it’s a good place to see and be seen, exchange ideas, and build businesses. Of course, building a business on LinkedIn requires a lot…

If you have never blogged before, the LinkedIn publishing platform gives you an extremely easy way to share your story with the world. You don’t have to worry about signing up on another blogging platform or dealing with complex issues…

People turn to LinkedIn for several reasons. The most obvious one is job hunting. Even with a labor shortage, it still often feels like an uphill battle to get a new job. That’s especially true when you wish to change…

These days, LinkedIn is much more than a job-seeking and recruiting site. Instead, it has matured into a multipurpose professional networking forum. Especially considering that change, it’s important that we distinguish ourselves and our personal brand on the network. Part…

These days, social media is one of the most important places for businesses to reach customers. This is true even though most social media networks are increasingly paying to play. However, on LinkedIn, the situation is a bit different. Not…

If you’re like most professionals these days, you have a LinkedIn account. While it used to be primarily a job hunting site on steroids, these days LinkedIn is an important place to see and be seen. In addition, many sales…

I get asked a lot about LinkedIn for student use–case scenarios, and the like. Although this post is originally based on how I would have responded some time ago, my college-age niece recently asking me this question reminded me that…

With today’s labor market, most jobseekers are looking for an edge over their competition. Many of them lost their jobs due to the COVID-19 shutdowns, while others fell victim to the usual industry upsets. But no matter what happened to…

Unless you run a website, the chances are that you’re used to a URL, or Web address, being something you simply get by default. After all, in most situations only the website administrator can set them. All you can do…

LinkedIn continues to evolve at a fast pace with 722 million users – but is your professional LinkedIn profile still stuck in the past? I’ve blogged about LinkedIn profile tips as well as as well as how to update your…

If you’re reading this, you’re probably trying to figure out the best ways in how to network on LinkedIn. If you’re like most people, once you move beyond the generic “add connections” option that LinkedIn has, you might want to…

LinkedIn Profile Tips. A lot of people tell you what you should be doing, but what about what you shouldn’t be doing? LinkedIn is the place to not only find others but also to be found. And that is why…

These days, LinkedIn has lost its position as one of the newest tools for business professionals. However, just because there’s no “cool factor” doesn’t mean that it isn’t important. In fact, LinkedIn continue to be one of the best places…

LION, in the LinkedIn world, stands for LinkedIn Open Networker. LIONs are basically open to networking with people that they have never met before, and they can help you be successful on the site because they bridge networks of closed…

If you’re trying to figure out how to get more connections on LinkedIn, you’re not alone. Who to connect with on LinkedIn in order to build a network is a question I often get asked. Every time someone sends me…

There are many resources on the web for finding people to follow on Twitter. Just do a search for any particular type of person you want to follow (student entrepreneurs? job seeker advice? etc.) and chances are you will find…