Our Comprehensive Guide to LinkedIn for Sales and Marketing

About my LinkedIn content

I wrote one of the first books ever published about LinkedIn, Windmill Networking, back in 2009. I have been teaching professionals and businesses how to get real results from the platform ever since. Every LinkedIn article I have published lives on this page, newest first. If you are not sure where to start, these are the posts I send people to first.

Build a profile that gets you noticed

Start with my complete LinkedIn profile guide, then sharpen the two sections people actually read: your headline and your summary. Want inspiration? See these LinkedIn profile examples.

Grow your network

Learn how to grow your LinkedIn network with the right people, then build engagement with LinkedIn polls, endorsements, and LinkedIn groups.

Turn LinkedIn into business

My LinkedIn marketing strategy shows you the big picture. From there, dig into LinkedIn lead generation, publishing articles on LinkedIn, and the LinkedIn statistics that should inform your plan.

Want the full playbook in one place? My book, Maximizing LinkedIn for Business Growth, walks you through all of it step by step.

How to Post on LinkedIn: The Complete Guide for 2026

How to Post on LinkedIn: The Complete Guide for 2026

You’ve built your profile, connected with industry leaders, and maybe even landed a great opportunity through LinkedIn. But here’s the secret sauce that separates passive lurkers from influential networkers: consistent, strategic content creation. With over 1 billion members worldwide and…

Top LinkedIn Live Tips for More Engagement

Top LinkedIn Live Tips for More Engagement

You don’t need a production crew or Hollywood budget to nail LinkedIn Live. After 15+ years watching LinkedIn evolve from a basic networking platform to a powerhouse for B2B engagement, I’ve seen the mistakes that kill audience retention and the…

LinkedIn Carousel Posts Complete Guide for 2026

LinkedIn Carousel Posts Complete Guide for 2026

LinkedIn carousel posts let you share multi-slide content that viewers can swipe through horizontally on both desktop and mobile devices. But here’s what most people miss: LinkedIn quietly changed how carousels work. As of 2024, LinkedIn’s native carousel post feature…

How Much Does LinkedIn Premium Cost?

How Much Does LinkedIn Premium Actually Cost Today?

As someone who recently upgraded to LinkedIn’s paid version, I know firsthand how LinkedIn Premium provides enhanced features and insights beyond the basic free account. Before you decide to upgrade, however, understanding exactly what you’ll pay for each plan is…

What is the InMail on LinkedIn?

What is the InMail on LinkedIn?

LinkedIn InMail is a powerful messaging feature that allows users to communicate with professionals outside their direct network. It is a valuable tool for recruiters, salespeople, and job seekers. Unlike standard LinkedIn messages, which are restricted to your 1st-degree connections,…

What is a LinkedIn LION?

What is a LinkedIn LION?

LION, in the LinkedIn world, stands for LinkedIn Open Networker. LIONs are basically open to networking with people that they have never met before, and they can help you be successful on the site because they bridge networks of closed…

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