Facebook Marketing

It’s been a huge year with Facebook, constant updates and questions that keep rolling in! Let’s start the year off with the questions that I get asked about Facebook. I don’t actually have a 101 primer, however, there are many that keep popping up in my communities and social networks! Before we start let’s recap…

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Facebook is forever changing, and its continual updates can be frustrating. When using Facebook we often can be so consumed with the algorithm and trying to get maximum results that we forget that Facebook is another social media website that can be found in search engines like Google. Google is also forever changing and most…

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Facebook stories were launched in early 2017. If you’ are familiar with Snap Chat then you will have a sound understanding of how this feature works. If not let me explain. Facebook stories is a microcontent creation feature inside of Facebook, (time sensitive) this feature allows us to take a very short video or image…

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Understanding how to use Messenger bots and Facebook Messenger was introduced by Facebook in April 2014. I can recall the day well, Facebook was sending us little reminders to download this new separate app called Messenger. Over the years, the messenger app has increased significantly with the features like: Being able to messenger your friends…

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Every time I log into my Facebook page or profile I always find a new feature that pops up or one that I have become familiar with disappear. It can be overwhelming for the business owner to keep up to date with the constant changes with this amazing social media platform. To remove some of…

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You know that Facebook business page engagement leaves much to be desired today. You know that about 60 million pages are active on this social media platform. And you also know that all those 60 million try to bite more than can chew and nail jelly to a wall: each wants their page on Facebook to…

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If you have been following me for awhile now, you will be very familiar with my thoughts and processes of dominating your niche on Facebook. Using Facebook Live for your business and messenger bots is the number 1 strategy for 2018 and beyond. Why? Well! that’s a great question. Because Facebook live promotes 6 x…

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Is it possible to write Facebook comments that trigger positive feedback? Agree? Disagree? Here’s something you’ll agree on: Consumers avoid ads. They hate, ignore, and block them. Put it to the latest update of Facebook feed, and it happens that we marketers have to forget about brand communication with consumers in this social network. Well……

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It was on my birthday, 11th January, that Facebook told the social media community about the feed update. The head of Facebook’s Newsfeed, Adam Mosseri shared the update from Mark Zuckerberg. The update will, I believe, be an opportunity for Facebook business pages to become more creative and show the authentic side of their brand. (You…

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Social media is an important part of our lives, not just for customers but also for businesses. Any successful marketing, these days, is incomplete without social media marketing. Of all the social channels out there, Facebook is one of the top used channels with over 2 billion monthly active Facebook users. In short, it is…

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Okay, bad news first if you want to write Facebook posts for increased engagement: BuzzSumo has analyzed over 880 million Facebook posts to find out that Facebook page engagement has fallen by 20% since the start of 2017. Ouch! Sounds alarming for social media marketers, doesn’t it? You know why it happens: With more than…

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Over the last few months, from my own and my client’s experience, we’ve been seeing a huge organic drop in the reach of the posts and the videos. Just recently upon doing research I discovered that Facebook is testing a new algorithm and it seems to be having a massive effect on our posts. Since…

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User behavior is ever changing and Facebook is constantly evolving. What Facebook used to be 5 years ago is not what it is today. This is the same with users and customers as well. Social media managers and social media marketers need to regularly find newer ways of attracting new customers and retaining older ones….

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What is a boosted post? Why should we pay for our fans to see our posts? There seems to be a wishy-washy view from the experts as to whether boosted posts work or if you should stay away from them. In my own experience, boosted posts are a quick and easy way to get the…

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A word that I find that scares most small to medium business owners is the word “Target”. Whenever I have a workshop or deliver a Facebook Live event, my audience seems to be scared about setting a target audience or creating a niche. I totally understand why they’re feeling this way. As a small business…

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The Why, What and How Facebook is your number one social media platform. I am sure that you’re familiar with Messenger right! This is the little app that attaches to your Facebook account and allows you to send private messages to your friends. Just recently Facebook added a few cool features to the app. Now…

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Mark Zuckerberg has been building a video empire with Facebook. A couple of years ago, they began aggressively showing videos to their users. In fact, by 2016 they reported users were watching videos for 100 million hours per day. It might be fair to say that Facebook has been obsessed with video. And in January,…

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Have you heard about Facebook live or seen a few of your associates on Facebook doing a live event? If not you may be familiar with Periscope or Meerkat. They are live streaming apps for the social media world. Facebook launched this amazing feature in January 2016. Initially, this feature was app based and only accessible from…

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Understanding Why Facebook Does What it Does 2006 Facebook launched the News Feed in 2006, and it’s been constantly evolving since then. Back in the days, one had to manually search for friends’ profiles to see what they’d been up to. But with the introduction of the News Feed, the homepage showed status and photo…

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Everyone does Facebook marketing. I have seen brands which do it well and brands that suck at it. Many of them have awesome content but do not know how to direct engagement towards it. Once you are familiar with Facebook, it is important to understand how you can get the right engagement for your content….

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One of the questions that I receive most when speaking and training is – Can I have a business profile page? While the answer is yes. There are a number of reasons why you should reconsider this option for your business and marketing with Facebook. Let’s explore the difference between a Profile, Pages, and Groups. Personal…

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By 2019 80% of internet traffic, will be from Video! Have you thought about using Facebook Live for your business? Facebook live is a live streaming function which is accessed from your mobile device or rolling out to the desktop for some users. Marketers are excited about this feature, myself included. However, for the business…

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Gone are the days when a business needed to have deep pockets to think about marketing. TV, news, journals, magazines, and billboards were the traditional channels. They were expensive, and you couldn’t measure the reach and the results accurately. Social media has turned the tables around for small businesses. It’s worth your time, as a…

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Facebook has been around for quite some time now. Brands need a presence on Facebook. What can they do get the most our of their Facebook strategy? We have analyzed 6 different categories with the brands that are doing well on Facebook. Let’s see if we learn something interesting from them. Technology The technology industry is a…

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Facebook advertising has proven to be an excellent way to reach customers and influence purchases, and it shows no signs of stopping. If you are planning on utilizing Facebook advertising in your marketing strategy, it is important to make sure that you are optimizing your ads to boost conversion rates and get the most out…

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It’s a typical day at the office, and you’re going through your Facebook newsfeed. You read an article shared by your colleague about how Facebook is coming up with a ‘Jobs’ tab to compete with LinkedIn and notice that he’s shared this article from another Facebook Page. So, you decide to check that page out….

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The holidays are fast approaching, and while this time may be stressful for marketers and business owners, it is also one of the most opportune times of the year for many businesses across industries. Some of the biggest shopping days of the year – Black Friday, Cyber Monday, Christmas, and New Year’s – all take…

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How is your Facebook page doing? Is it giving you the right ROI? Are you targeting the right audience? Is Facebook worth the effort? You face such questions every time you justify your social strategy to your clients or boss. To be effective in your boardroom, you need to arm yourself with facts. To defend your strategy,…

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Have you ever noticed how things that you look at online sometimes follow you around on Facebook? This is not coincidence, but something utilizing Facebook retargeting ads. If you’re not familiar with retargeting or how it works on Facebook, it is an important to understand and learn how to use this tactic so that you can get the…

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Facebook Messenger has crossed 1 billion monthly active users. The social media giant now owns 3 social media platforms that have more than 1 billion monthly active users, with Messenger being the latest. While Facebook Messenger is obviously growing in popularity, are businesses using it the right way to reach out? It looks like there are a…

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There is no question that over the years, Facebook has evolved quite a bit. Not only did it get bigger, but it also grew much stricter regarding its policy on spam to protect users from businesses that have tried to saturate the news feed with irrelevant and overly salesy posts. Regardless of the hassle and…

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Are you looking to lower your Facebook Ads cost? One of the great things about online advertising is that you no longer have to guess which ads are performing the best. You have a variety of data at your fingertips that lets you see which ads are bringing in the most leads, driving conversions, and…

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Facebook Business Manager has been around for some time now. Have you tried it yet? Initially, there were a few problems regarding the complexity of the tool. Facebook has since managed to iron out a few of those issues and has made the UI more user-friendly. But does Facebook Business Manager end up being the…

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Location, location, location! This doesn’t just apply to buying a home or going on vacation. Ad placement is an important part of creating a successful digital marketing campaign, and Facebook ads placement are no exception. You may hear many arguments for why one Facebook ads placement is better than another. However, you don’t want to…

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Social media marketing has become the “go to” online advertising of choice for many small businesses. With Facebook breaking the 1.6 billion active users barrier a few months ago, there’s no denying they have reach and staying power. Then there’s targeting, and here, again, social media marketing makes it easy to find and target the…

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Do you find yourself driving past the same tired billboard day after day on your commute to the office? Though the images and witty tagline might have caught your eye the first couple of times you passed it, seeing an ad over and over again is bound to wear anybody down. This is what we…

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Twitter launched Periscope in March 2015. By August 2015, it had over 10 million registered accounts. Facebook gets greater engagement with videos, so it was necessary they come out with their own version of Periscope. It turns out; Facebook was already testing a video broadcasting app with public figures. In April 2016, Facebook launched Facebook Live for…

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It’s changed! Facebook has had a rule which limited the amount of text in an image in a Facebook Ad to no more than 20%. Any image which exceeded that was automatically rejected by Facebook and it was a pain for marketers – but that’s all changing! Facebook is taking into account the fact that…

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90% of Facebook users are mobile. It goes without saying that Facebook had to find new ways to enhance user experience in mobile. Facebook ads in mobile had a high rejection rate with users complaining about landing page loading times being a turn-off. Marketers already have enough challenges while marketing on Facebook. Facebook decided to…

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Using Custom Audiences is a great way to take advantage of Facebook ad targeting to connect with consumers who have already shown interest in your brand. You can create custom audiences to recapture the attention of your website visitors and sell new, extended, or complementary products and services to customers in your database or email…

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Getting people to share your Facebook posts can be difficult, especially if you don’t have a large following. Even with minimal followers, some posts get shared more than others, mostly because the reader can relate to the story. Here are 10 reasons why your Facebook posts aren’t being shared. They should help you stay away…

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Are you properly measuring your Facebook ad effectiveness? If you’re using Facebook advertising to connect with your audience then you should also be measuring how effective those ads are. Measuring success is a vital part of running effective ad campaigns, and though measurement may be more difficult on social media than other channels, it is…

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Let’s be honest here – we don’t all have unlimited budget and resources to place towards our social media efforts. Yes, it is a priority, and we all want to succeed in the space, but when it comes to resources such as quality content creation, community management, and strategic paid media support, it can be…

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With 1.591 billion monthly active users as of January 2016, Facebook has one of the largest user bases of any social media platform. So why does it remain one of the least utilized online advertising channels? It’s no secret that Facebook ads work. (Just look at all the businesses that are using these ads to…

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You know that little search field at the top of your Facebook page? It can bring results for your business when used the right way for research.  Facebook’s search is called Graph Search and it takes into consideration social relevance and interest data in delivering search results, making it both unique from search engines and…

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As a marketer, you probably know the old 80/20 rule that you make 80% of your revenue from 20% of your clients. Well, it seems that Facebook has brought a new definition to the 80/20 meaning—one that many marketers find frustrating. Facebook is concerned with making sure that all ads meet high-quality standards, and as…

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Facebook ads work. Just ask one of the many brands that have used Facebook to successfully connect with their target market. Through a combination of thoughtful strategy and compelling ad content, brands from diverse industries can reach their market and communicate their brand’s value on this platform. However, like any type of success, effective Facebook…

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Facebook is a powerful tool to market your business and brand. It has tremendous reach, an active user base and loads of tools for businesses to use. Likely you’re using Facebook for your business already if you’re a reader here.  The question is whether you’re using it well!  Many businesses continue to make mistakes when…

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Business owners today might face some challenges when it comes to blogging. Whether you write your own blog posts or hire a copywriter to create them for you, there is a time and money investment. Every minute you spend writing is time you aren’t spending in your business. And depending on your comfort level with…

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Facebook posts with beautiful, quality images get more engagement. Did you know that by optimizing your blog post images for Facebook, you can maximize the number of eyeballs on your post and help to increase post shares and brand awareness? In this post we’ll dive into a number of ways businesses can optimize Facebook images…

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There are thousands of people in your immediate area on Facebook every day. And you can reach exactly who you want for your business with Facebook Ads! It’s a huge “secret weapon” opportunity for many businesses because it’s a unique resource to zero in on possible customers. No other ad service accessible now at reasonable…

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Want more traffic to your website? That’s one thing that a Facebook page can do for you! But how do you maximize your reach and engagement and get more eyeballs on your actual Facebook posts?  Because, if you can get more eyes on the posts, that can turn into more traffic to your site. Yes,…

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The visual impact of video and images is one of the most powerful ways to grab a customer’s attention. This is particularly true for e-commerce and social media. Facebook has made uploading video to their website easy, and it’s taken off as an “in-demand” method users on Facebook like for consuming information. Using a carefully…

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We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Do you ever feel like just giving up on Facebook? I did, but I didn’t, and Maximize Social Business is now thriving on Facebook as a result of the advice I am going to…

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When a person clicks on your Facebook ad, you have 8 seconds to grab your visitor’s attention and get them to convert, i.e., purchase your product/service, download your resource, register for your webinar, make an appointment, etc. This means the design and copy on the landing page you link to have to be spot on….

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When you think of Facebook for your business, you probably think of Facebook Pages. But are you a member of any Facebook Groups? If not, consider this post a little push because Pages and Groups can go hand-in-hand to boost your Facebook marketing efforts. Facebook Groups are a popular way for small groups to organize…

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Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. In this post, I’m taking a look at eight tips and tricks that will help you harness (some) of the power of Facebook. The tips go in…

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The holiday countdown has begun! If you’re in need of some last-minute holiday-contest inspiration for Facebook, look no further. And if you need some motivation for pulling such a contest together, here you go: 63.4 percent of Facebook users say they are likely to share a link to a holiday contest or giveaway.* Remember to offer a…

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Facebook contests are a proven way to drive engagement and boost visibility. That’s why so many companies run them. On Facebook, you can run a basic Timeline contest, or use third-party campaign-building software to host a contest that requires a little more effort. Timeline contests are very easy to put up, but using third-party software…

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By its very nature, Facebook is a more natural channel for business-to-consumer communications than it is for business-to-business communications. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. Connecting with customers on Facebook might be easier for B2C companies, but B2Bs can still use…

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As I was flipping through the inflight magazine on my recent All Nippon Airways (ANA) Brand Ambassador trip to Okinawa, Japan, it was a pleasant surprise to see the below article: I’ll translate it further below, but for the sake of this conversation, let’s just say that ANA is very clear as to what content…

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With Facebook’s recent implementation of Timeline for Pages, we are quickly reminded that we have no control over what direction Facebook might take with their platform. Regardless if you are a fan or not of Facebook, however, there is still no better way to reach out and engage with both present and potential consumers in…

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The Facebook advertising platform is a must if you are trying to target a local market .This is a great opportunity for you to get new customers and failing to be in Facebook these days is a huge mistake. Facebook Ads is a great opportunity for business and this just requires you to pay for…

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Today’s blog post is from one of my new friends that I met Windmill Networking on Facebook, John Atterberry.  John has a great story to tell from the perspective of a seasoned Marketing Strategist who approached Facebook business strategy from a social perspective.  I have been telling companies all along that social media was made…

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If you are one of the 400+ million people on Facebook, you have probably already figured out a way to deal with filtering out the many potential notifications that you could be receiving.  Going to the “Account Settings” page under your personal profile leads you to a complex screen like the one pictured below: If…

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I recently had the pleasure of celebrating my first birthday on Facebook.  Wow, what an experience!  If you don’t have your birth date out to display to your friends or you haven’t been on Facebook long enough, you may not be able to comprehend what I experienced.  But for those of you who know about…

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