Facebook is going through an identity crisis right now. This Facebook crisis is affecting everyone from Grandma Julie to marketers and social strategists. Remember in the good old days, when Facebook’s goal was to “connect the world”, it was easy to learn about new brands, products, & services through your friends and family via Facebook?…
Facebook Marketing
Is it Possible to Use a Facebook Group as a Learning Management Platform (LMS)?
Facebook Groups as an LMS (Learning Management Platform)? We have had many updates and changes with Facebook over the last few years, and while many marketers think Facebook is a dead platform, there have been substantial changes in regards to Facebook Groups that should excite marketers. Facebook Groups has evolved from a lead generation platform…
Is Facebook Dead for Marketers?
Is Facebook dead? What will you do? Stay or go? There have been massive changes to Facebook over the past few years, and even more so since I started using this platform in 2006. Way back then it was so easy to get people to like your page or profile, see massive engagement and generate…
10 Ways a Facebook Group Can Increase Lead Generation
Facebook Groups are a viable and potentially important way to cultivate digital marketing leads over time for your business. Open to all Facebook users, a Group can focus on engaging a specific niche-focused private community which considerably increases the opportunities for cultivating a trust relationship with that audience that leads to repeat sales. Moreover, Groups…
The Latest Update on Facebook Groups and Business Pages
I love Facebook, believe it or not, not as a profile user but for my business. I love that this is a free platform that gives business owners access to billions of people all over the world. Using Facebook Groups for Business and Business Pages can help your business grow and succeed. However, it was…
Recap and Facebook Predictions for 2019
It’s been a huge year with Facebook, constant updates and questions that keep rolling in! Let’s start the year off with the questions that I get asked about Facebook. I don’t actually have a 101 primer, however, there are many that keep popping up in my communities and social networks! Before we start let’s recap…
How to Improve the Google Ranking of Your Facebook Page
Facebook is forever changing, and its continual updates can be frustrating. When using Facebook we often can be so consumed with the algorithm and trying to get maximum results that we forget that Facebook is another social media website that can be found in search engines like Google. Google is also forever changing and most…
Facebook Writing in 2019: New Year, New Rules?
Remember my first post at Maximize Social Business a year ago? Facebook writing, engagement depression, crazy algorithms turning user newsfeeds into a mess that seemed impossible for marketers to beat… and some tricks on Facebook writing to try for better reach and conversion. A year had gone. Facebook algorithms are even crazier now. Experts like…
What Businesses Need to Know about Facebook Stories.
Facebook stories were launched in early 2017. If you’ are familiar with Snap Chat then you will have a sound understanding of how this feature works. If not let me explain. Facebook stories is a microcontent creation feature inside of Facebook, (time sensitive) this feature allows us to take a very short video or image…
How to Grow Your Personal Brand on Facebook Today
![How to Grow Your Personal Brand on Facebook [2018 Edition]](https://nealschaffer.com/wp-content/uploads/2018/08/How-to-Grow-Your-Personal-Brand-on-Facebook-2018-Edition-1-1.jpg "How to Grow Your Personal Brand on Facebook Today")
I’m sure you’re with me on this one: Your personal brand on Facebook is what helps to build loyalty to your central corporate page. Fact: Users trust people, not faceless business pages customized to sales. Another fact: Users come to Facebook to communicate, and its updated algorithms are tooled for this: personal outweighs public, comments…
How to Use Facebook Messenger Bots
Understanding how to use Messenger bots and Facebook Messenger was introduced by Facebook in April 2014. I can recall the day well, Facebook was sending us little reminders to download this new separate app called Messenger. Over the years, the messenger app has increased significantly with the features like: Being able to messenger your friends…
How to Write Scenarios for Facebook Messenger Bots
Did you know chatbots had got their start in 1966, far before the Facebook Messenger captured the vast populace? NLP and NLU run their course, and today more and more brands bet on chatbots to design conversational experience for consumers and therefore reach their marketing goals. To be substantive, more than 11000 active chatbots are…
Facebook Features!
Every time I log into my Facebook page or profile I always find a new feature that pops up or one that I have become familiar with disappear. It can be overwhelming for the business owner to keep up to date with the constant changes with this amazing social media platform. To remove some of…
The Latest Trends of Facebook Business Page Optimization
You know that Facebook business page engagement leaves much to be desired today. You know that about 60 million pages are active on this social media platform. And you also know that all those 60 million try to bite more than can chew and nail jelly to a wall: each wants their page on Facebook to…
Advanced Facebook Group Marketing Features You Need to Know
Facebook, the social media giant has been under a lot of bad press lately. But that hasn’t stopped marketers from flocking to Facebook to sell or advertise their products and services. In the past, I have talked about how brands can use Facebook for marketing. However, in this post, I will be discussing the latest updates…
Why Your Facebook Live Videos Aren’t Working
If you have been following me for awhile now, you will be very familiar with my thoughts and processes of dominating your niche on Facebook. Especially using Facebook Live for business marketing. Using Facebook Live marketing for your business and Facebook messenger bots is the number 1 strategy right now. Why? Well! that’s a great…
How to Write Facebook Comments That Trigger Positive Feedback
Is it possible to write Facebook comments that trigger positive feedback? Agree? Disagree? Here’s something you’ll agree on: Consumers avoid ads. They hate, ignore, and block them. Put it to the latest update of Facebook feed, and it happens that we marketers have to forget about brand communication with consumers in this social network. Well……
Is Your Facebook Business Page DEAD?
It was on my birthday, 11th January, that Facebook told the social media community about the feed update. The head of Facebook’s Newsfeed, Adam Mosseri shared the update from Mark Zuckerberg. The update will, I believe, be an opportunity for Facebook business pages to become more creative and show the authentic side of their brand. (You…
7- Step Facebook Marketing Strategy for Business Success
Social media is an important part of our lives, not just for customers but also for businesses. Any successful marketing, these days, is incomplete without social media marketing. Of all the social channels out there, Facebook is one of the top used channels with over 2 billion monthly active Facebook users. In short, it is…
Here’s What Your Facebook Posts for Increased Engagement Should Look Like in 2019
Okay, bad news first if you want to write Facebook posts for increased engagement: BuzzSumo has analyzed over 880 million Facebook posts to find out that Facebook page engagement has fallen by 20% since the start of 2017. Ouch! Sounds alarming for social media marketers, doesn’t it? You know why it happens: With more than…
Top 4 Facebook Marketing Problems and How to Solve Them
User behavior is ever changing and Facebook is constantly evolving. What Facebook used to be 5 years ago is not what it is today. This is the same with users and customers as well. Social media managers and social media marketers need to regularly find newer ways of attracting new customers and retaining older ones….
Should You Boost Posts on Facebook?
What is a boosted post? Why should we pay for our fans to see our posts? There seems to be a wishy-washy view from the experts as to whether boosted posts work or if you should stay away from them. In my own experience, boosted posts are a quick and easy way to get the…
How Is Facebook Tackling ‘Clickbait’?
Ever wondered how some of the headlines in your Facebook News Feed sound so hyperbolic? Worse yet, you fell for the bait and clicked the link open. We’ll have been there. Now that Facebook has over 2 billion users, the problem of clickbait needs to be tackled straight away and it looks like Facebook was listening….
What is a Facebook Audience and Why Your Business Needs to Know!
A word that I find that scares most small to medium business owners is the word “Target”. Whenever I have a workshop or deliver a Facebook Live event, my audience seems to be scared about setting a target audience or creating a niche. I totally understand why they’re feeling this way. As a small business…
What Are Facebook Dark Posts and How to Use Them for Marketing
Alright, let’s first clear the air around what exactly Facebook Dark Posts are. Facebook Dark Posts sounds a bit evil. Yes? But they’re not some voodoo ads doing the rounds on the internet or on Facebook. They are called dark posts because they are targeted pieces of content for a select audience. Dark posts are one…
Facebook Mid-Roll Video Ads: Are They the Right Call?
Mark Zuckerberg has been building a video empire with Facebook. A couple of years ago, they began aggressively showing videos to their users. In fact, by 2016 they reported users were watching videos for 100 million hours per day. It might be fair to say that Facebook has been obsessed with video. And in January,…
How to Sort Your Facebook News Feed
Understanding Why Facebook Does What it Does to its Facebook News Feed 2006 Facebook launched the News Feed in 2006, and it’s been constantly evolving since then. Back in the days, one had to manually search for friends’ profiles to see what they’d been up to. But with the introduction of the News Feed, the…
12 Bits of Advice to Help You Get Your First 100 Likes on Facebook
Unless you have been living under a rock, I’m sure you’re familiar with Facebook and you’ve possibly liked a business page or two. With over 1,700,000 million people using Facebook, businesses are utilizing this platform as a marketing tool. They’re creating awareness of their business using Facebook Pages. The biggest struggle most business owners have…
Boost Your Facebook Post Engagement Using These 7 Tricks
Everyone does Facebook marketing. I have seen brands which do it well and brands that suck at it. Many of them have awesome content but do not know how to direct engagement towards it. Once you are familiar with Facebook, it is important to understand how you can get the right engagement for your content….
The Difference Between Facebook Profile, Pages and Groups
One of the questions that I receive most when speaking and training is – Can I have a business profile page? While the answer is yes. There are a number of reasons why you should reconsider this option for your business and marketing with Facebook. Let’s explore the difference between a Profile, Pages, and Groups. Personal…
The Power of Facebook Live
By 2019 80% of internet traffic, will be from Video! Have you thought about using Facebook Live for your business? Facebook live is a live streaming function which is accessed from your mobile device or rolling out to the desktop for some users. Marketers are excited about this feature, myself included. However, for the business…
How To Create a Facebook Marketing Strategy
When stepping into the online marketing world, each business must look at the outcome of their efforts. “Start with the end in mind” as Steven Covey would say. Facebook is the social media platform that most of us have some familiarity with. As of the third quarter of 2016, Facebook had 1.79 billion users, with…
Facebook Instant Articles: Benefits and Limitations
So this is what happened. I realize that I have to write an article here on Maximize Social Business. I log into WordPress and write the title. Just as I do that, I get a push notification of someone retweeting my post. I go through the tweet, check out his profile, check out his startup,…
6 Amazing Facebook Pages To Get The Right Social Media Strategy
Facebook has been around for quite some time now. Brands need a presence on Facebook. What can they do get the most our of their Facebook strategy? We have analyzed 6 different categories with the brands that are doing well on Facebook. Let’s see if we learn something interesting from them. Technology The technology industry is a…
3 Killer Tips for Creating Better Facebook Ads
Facebook advertising has proven to be an excellent way to reach customers and influence purchases, and it shows no signs of stopping. If you are planning on utilizing Facebook advertising in your marketing strategy, it is important to make sure that you are optimizing your ads to boost conversion rates and get the most out…
6 Fundamental Components You Need To Get Your Facebook Page Right
It’s a typical day at the office, and you’re going through your Facebook newsfeed. You read an article shared by your colleague about how Facebook is coming up with a ‘Jobs’ tab to compete with LinkedIn and notice that he’s shared this article from another Facebook Page. So, you decide to check that page out….
10 Rules for Effectively Using Facebook for Marketing
There is no question that over the years, Facebook has evolved quite a bit. Not only did it get bigger, but it also grew much stricter regarding its policy on spam to protect users from businesses that have tried to saturate the news feed with irrelevant and overly salesy posts. That is why even today…
How to Split Test to Lower Facebook Ads Cost
Are you looking to lower your Facebook Ads cost? One of the great things about online advertising is that you no longer have to guess which ads are performing the best. You have a variety of data at your fingertips that lets you see which ads are bringing in the most leads, driving conversions, and…
Facebook Business Manager – Do You Need It?
Facebook Business Manager has been around for some time now. Have you tried it yet? Initially, there were a few problems regarding the complexity of the tool. Facebook has since managed to iron out a few of those issues and has made the UI more user-friendly. But does Facebook Business Manager end up being the…
Facebook Ads Placement: A Simple Guide to Getting It Right
Location, location, location! This doesn’t just apply to buying a home or going on vacation. Ad placement is an important part of creating a successful digital marketing campaign, and Facebook ads placement are no exception. You may hear many arguments for why one Facebook ads placement is better than another. However, you don’t want to…
Four Ways to Battle Facebook Ad Fatigue
Do you find yourself driving past the same tired billboard day after day on your commute to the office? Though the images and witty tagline might have caught your eye the first couple of times you passed it, seeing an ad over and over again is bound to wear anybody down. This is what we…
Facebook Ads Text Limit Rule Change: What You Should Know
It’s changed! Facebook has had a rule which limited the amount of text in an image in a Facebook Ad to no more than 20%. Any image which exceeded that was automatically rejected by Facebook and it was a pain for marketers – but that’s all changing! Facebook is taking into account the fact that…
Facebook Canvas Is the New Way To Advertise
90% of Facebook users are mobile. It goes without saying that Facebook had to find new ways to enhance user experience in mobile. Facebook ads in mobile had a high rejection rate with users complaining about landing page loading times being a turn-off. Marketers already have enough challenges while marketing on Facebook. Facebook decided to…
10 Tips to Boost Your Facebook Shares
Getting people to share your Facebook posts can be difficult, especially if you don’t have a large following. Even with minimal followers, some posts get shared more than others, mostly because the reader can relate to the story. Here are 10 reasons why your Facebook posts aren’t being shared. They should help you stay away…
4 Steps for Measuring Facebook Ad Effectiveness
Are you properly measuring your Facebook ad effectiveness? If you’re using Facebook advertising to connect with your audience then you should also be measuring how effective those ads are. Measuring success is a vital part of running effective ad campaigns, and though measurement may be more difficult on social media than other channels, it is…
A Guide to Effective Facebook Ads Targeting
With 1.591 billion monthly active users as of January 2016, Facebook has one of the largest user bases of any social media platform. So why does it remain one of the least utilized online advertising channels? It’s no secret that Facebook ads work. (Just look at all the businesses that are using these ads to…
7 Ways to Use Facebook’s Search to Improve your Page
You know that little search field at the top of your Facebook page? It can bring results for your business when used the right way for research. Facebook’s search is called Graph Search and it takes into consideration social relevance and interest data in delivering search results, making it both unique from search engines and…
Ways to Overcome the 20% Text Rule for Facebook Ads
As a marketer, you probably know the old 80/20 rule that you make 80% of your revenue from 20% of your clients. Well, it seems that Facebook has brought a new definition to the 80/20 meaning—one that many marketers find frustrating. Facebook is concerned with making sure that all ads meet high-quality standards, and as…
How to Create Your Facebook Ads Strategy
Facebook ads work. Just ask one of the many brands that have used Facebook to successfully connect with their target market. Through a combination of thoughtful strategy and compelling ad content, brands from diverse industries can reach their market and communicate their brand’s value on this platform. However, like any type of success, effective Facebook…
How to Write Blog Posts that Get Shared on Facebook
Business owners today might face some challenges when it comes to blogging. Whether you write your own blog posts or hire a copywriter to create them for you, there is a time and money investment. Every minute you spend writing is time you aren’t spending in your business. And depending on your comfort level with…
Optimizing Facebook Images for Branding
Facebook posts with beautiful, quality images get more engagement. Did you know that by optimizing your blog post images for Facebook, you can maximize the number of eyeballs on your post and help to increase post shares and brand awareness? In this post we’ll dive into a number of ways businesses can optimize Facebook images…
Facebook Ad Targeting: The Best Ways to Target your Ideal Client with Facebook Ads
There are thousands of people in your immediate area on Facebook every day. And you can reach exactly who you want for your business with Facebook Ads! It’s a huge “secret weapon” opportunity for many businesses because it’s a unique resource to zero in on possible customers. No other ad service accessible now at reasonable…
Maximize Sharing on Facebook with Different Post Types
Want more traffic to your website? That’s one thing that a Facebook page can do for you! But how do you maximize your reach and engagement and get more eyeballs on your actual Facebook posts? Because, if you can get more eyes on the posts, that can turn into more traffic to your site. Yes,…
How to Optimize Facebook Video
The visual impact of video and images is one of the most powerful ways to grab a customer’s attention. This is particularly true for e-commerce and social media. Facebook has made uploading video to their website easy, and it’s taken off as an “in-demand” method users on Facebook like for consuming information. Using a carefully…
My 9-Step Process to Skyrocket Facebook Business Page Engagement
We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Do you ever feel like just giving up on Facebook? I did, but I didn’t, and my Facebook Fan Page is now thriving on Facebook as a result of the advice I am going…
8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. In this post, I’m taking a look at eight tips and tricks that will help you harness (some) of the power of Facebook. The tips go in…
15 Facebook Holiday Contests You Can Create in Minutes
The holiday countdown has begun! If you’re in need of some last-minute holiday-contest inspiration for Facebook, look no further. And if you need some motivation for pulling such a contest together, here you go: 63.4 percent of Facebook users say they are likely to share a link to a holiday contest or giveaway.* Remember to offer a…
15 Steps to Building a Better Facebook Contest
Facebook contests are a proven way to drive engagement and boost visibility. That’s why so many companies run them. On Facebook, you can run a basic Timeline contest, or use third-party campaign-building software to host a contest that requires a little more effort. Timeline contests are very easy to put up, but using third-party software…
How B2B Marketers Can Win with Facebook Contests and Sweepstakes
By its very nature, Facebook is a more natural channel for business-to-consumer communications than it is for business-to-business communications. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. Connecting with customers on Facebook might be easier for B2C companies, but B2Bs can still use…
7 Essential Functions for Viral Facebook Contests
After the recent change of the Facebook promotion guidelines you can run contests on your timeline with a single post. But if besides engagement you also want to grow your email list and community, you should use apps. You imagine thousands of subscribers, and likes, right? You are not alone, viral marketing is what everyone…
The Anatomy of a Well-Executed Mobile Facebook Contest
I am a contest-junkie. I enter 4-5 sweepstakes and contests a day. I know it’s a lot, and forgive me, but this is because of my job (and okay, I like entering contests). I subscribe to these contests during the day both from my computer and mobile. And I realize it very often that these…
5 Types of Facebook Contests You Should Know
If you are among the more than 1 billion people that actively spend time on Facebook, I’m sure you’ve come across Facebook contests from pages that you liked, promoted through advertising or shared by one of your friends. A Facebook contest isn’t something new, it has been used by many businesses to reach new audience,…
Social Media Writing: How to Write for Engagement on Facebook
In previous months, we’ve taken a look at general tips for different platforms, and gone over Twitter 101 writing strategies. Now it’s Facebook’s turn to come under the microscope, specifically tackling the question of how to increase post engagement on Facebook. With a longer character length, photo sharing capabilities and more, Facebook offers a lot…
6 Secrets to a Successful Facebook Real Estate (or any small business) Page
Facebook has the power to transform your business. When used successfully, Facebook can take your business from obtuse and obsolete to informative, enlightening and highly regarded. It is no different for real estate Facebook marketing. Yet Facebook marketing remains an extremely under-utilized tool within the real estate community. However, as the industry continues to evolve and…
Pinterest and Facebook: A Foreseeable Rivalry for Retailers?
There are so many social media networks online that you’d think that you’ve seen them all. Google Plus created a major disruption when it was introduced last year. And now here comes Pinterest. Picture yourself compiling your thoughts on a digital album and showing them to people who like the same things you like, and that…
Free Tools to Research Demographics for Your Facebook Ads (with Infographic)
The Facebook advertising platform is a must if you are trying to target a local market .This is a great opportunity for you to get new customers and failing to be in Facebook these days is a huge mistake. Facebook Ads is a great opportunity for business and this just requires you to pay for…
Understanding Those Mysterious Facebook Spam Messages You May Be Receiving
If you are one of the more than billion people on Facebook, you have probably already figured out a way to deal with filtering out the many potential notifications, some of it some may consider Facebook spam messages, that you could be receiving. Going to the Facebook Account Settings page under your personal profile leads…
5 Reasons Why Businesses Should Like Birthdays on Facebook
I recently had the pleasure of celebrating my first birthday on Facebook. Wow, what an experience! If you don’t have your birth date out to display to your friends or you haven’t been on Facebook long enough, you may not be able to comprehend what I experienced. But for those of you who know about…