We all know that even today email marketing is one of the highest performing marketing channels in terms of ROI. As budgets for social media migrate to Paid Social and Influencer Marketing, some are wondering where else you might find ROI with an Organic Social program. For some companies, they have already found that in…
Facebook Marketing
How to Retarget on Facebook: Five Effective Strategies to Use with Your Pixel
You have probably heard that retargeting ads provide some of the highest marketing ROI possible. But for some reason, perhaps you have not been as successful. Or perhaps your retargeting ads are not set up properly. I believe that many businesses still do not know how to retarget on Facebook correctly, or, for some reason,…
The Dark Side of Facebook
Welcome! I know what you are thinking! Dark Side? What is the Dark side of Facebook? Now before I share my experiences and the experiences of clients and friends who have encountered the dark side of Facebook, I need to assure you that I still love Facebook for marketing, however as business owners we need…
Is Facebook Your Biggest Online Asset?
I recently was live chatting to my followers about a mind shift or a shift in thinking in regards to your social media marketing in terms of online assets. The idea came to me after a chat with my son and we were talking about businesses, and how many of us will use a strategy…
The Facebook Crisis of Identity: Likes & Comments Lost Visibility Value
Facebook is going through an identity crisis right now. This Facebook crisis is affecting everyone from Grandma Julie to marketers and social strategists. Remember in the good old days, when Facebook’s goal was to “connect the world”, it was easy to learn about new brands, products, & services through your friends and family via Facebook?…
Is it Possible to Use a Facebook Group as a Learning Management Platform (LMS)?
Facebook Groups as an LMS (Learning Management Platform)? We have had many updates and changes with Facebook over the last few years, and while many marketers think Facebook is a dead platform, there have been substantial changes in regards to Facebook Groups that should excite marketers. Facebook Groups has evolved from a lead generation platform…
Is Facebook Dead for Marketers?
Is Facebook dead? What will you do? Stay or go? There have been massive changes to Facebook over the past few years, and even more so since I started using this platform in 2006. Way back then it was so easy to get people to like your facebook page or profile, see massive engagement and…
10 Ways a Facebook Group Can Increase Lead Generation
Facebook Groups are a viable and potentially important way to cultivate digital marketing leads over time for your business. Open to all Facebook users, a Group can focus on engaging a specific niche-focused private community which considerably increases the opportunities for cultivating a trust relationship with that audience that leads to repeat sales. Moreover, Groups…
The Latest Update on Facebook Groups and Business Pages
I love Facebook, believe it or not, not as a profile user but for my business. I love that this is a free platform that gives business owners access to billions of people all over the world. Using Facebook Groups for Business and Business Pages can help your business grow and succeed. However, it was…
Recap and Facebook Predictions for the Future
It’s been a huge year with Facebook, constant updates and questions that keep rolling in! Let’s start the year off with the questions that I get asked about Facebook. I don’t actually have a 101 primer, however, there are many that keep popping up in my communities and social networks! Let me combine all of…
3 Signs You Need to Refine Your Facebook Lead Scoring Model For eCommerce
A growing number of e-commerce entrepreneurs are reducing the amount of money they spend on Google Ads and focusing on Facebook instead. This is due largely to the cost of Google Ads, which has risen to $2.69, making it too expensive for smaller e-commerce companies. Many e-commerce marketers have started to increase their spend on…
How to Improve the Google Ranking of Your Facebook Page
Facebook is forever changing, and its continual updates can be frustrating. When using Facebook we often can be so consumed with the algorithm and trying to get maximum results that we forget that Facebook is another social media website that can be found in search engines like Google. That’s why it’s important to consider our…
Facebook Writing in 2019: New Year, New Rules?
Remember my first post here a year ago? Facebook writing, engagement depression, crazy algorithms turning user newsfeeds into a mess that seemed impossible for marketers to beat… and some tricks on Facebook writing to try for better reach and conversion. A year has gone. What are the rules of Facebook? Facebook algorithms are even crazier…
Learn How to Build Your Personal Brand on Facebook Today
![How to Grow Your Personal Brand on Facebook [2018 Edition]](https://nealschaffer.com/wp-content/uploads/2018/08/How-to-Grow-Your-Personal-Brand-on-Facebook-2018-Edition-1-1.jpg)
If you’re reading this how to build your personal brand on Facebook blog post, I’m sure you’re with me on this one: Your personal brand on Facebook is what helps to build loyalty to your central corporate page. Fact: Users trust people, not faceless business pages customized to sales. Another fact: Users come to Facebook…
How to Use Facebook Messenger Bots
Understanding how to use Messenger bots and Facebook Messenger was introduced by Facebook in April 2014. I can recall the day well, Facebook was sending us little reminders to download this new separate app called Messenger. Over the years, the messenger app has increased significantly with the features like: Being able to messenger your friends…
Facebook Features!
Every time I log into my Facebook page or profile I always find a new feature that pops up or one that I have become familiar with disappear. It can be overwhelming for the business owner to keep up to date with the constant changes with this amazing social media platform. To remove some of…
The Latest Trends of Facebook Business Page Optimization
You know that Facebook business page engagement leaves much to be desired today, and that brings us to what you need to know for Facebook business page optimization. You know that about 60 million pages are active on this social media platform. And you also know that all those 60 million try to bite more than…
Advanced Facebook Group Marketing Features You Need to Know
Facebook, the social media giant has been under a lot of bad press lately. But that hasn’t stopped marketers from flocking to Facebook to sell or advertise their products and services. In the past, I have talked about how brands can use Facebook for marketing. However, in this post, I will be discussing the latest updates…
How to Write Facebook Comments That Trigger Positive Feedback
Is it possible to write interesting comments for Facebook that trigger positive feedback? Agree? Disagree? Here’s something you’ll agree on: Consumers avoid ads. They hate, ignore, and block them. Put it to the latest update of Facebook feed, and it happens that we marketers have to forget about brand communication with consumers in this social…
Is Your Facebook Business Page DEAD?
It was on my birthday, 11th January, that Facebook told the social media community about the feed update – and indirectly how it would impact my Facebook business page. The head of Facebook’s Newsfeed, Adam Mosseri shared the update from Mark Zuckerberg. The update will, I believe, be an opportunity for Facebook business pages to become…
7- Step Facebook Marketing Strategy for Business Success
Social media is an important part of our lives, not just for customers but also for businesses. Any successful marketing, these days, is incomplete without social media marketing. Of all the social channels out there, Facebook is one of the top used channels with over 2 billion monthly active Facebook users. In short, it is…
Here’s What Your Facebook Posts for Increased Engagement Should Look Like Today
Okay, bad news first if you want to write Facebook posts for increased engagement: BuzzSumo has analyzed over 880 million Facebook posts to find out that Facebook page engagement has fallen by 20% since the start of 2017. Ouch! Sounds alarming for social media marketers, doesn’t it? You know why it happens: With more than…
Top 4 Facebook Marketing Problems and How to Solve Them
User behavior is ever changing and Facebook is constantly evolving. What Facebook used to be five years ago is not what it is today. This is the same with users and customers as well. Social media managers and social media marketers need to regularly find newer ways of attracting new customers and retaining older ones….
How Is Facebook Tackling ‘Clickbait’?
Ever wondered how some of the headlines in your Facebook News Feed sound so hyperbolic? Worse yet, you fell for the bait and clicked the link open. We’ll have been there. Now that Facebook has over 2 billion users, the problem of clickbait needs to be tackled straight away and it looks like Facebook was listening….
What Are Facebook Dark Posts and How to Use Them for Marketing
Alright, let’s first clear the air around what exactly Facebook Dark Posts are. Facebook Dark Posts sounds a bit evil. Yes? But they’re not some voodoo ads doing the rounds on the internet or on Facebook. They are called dark posts because they are targeted pieces of content for a select audience. Dark posts are one…
Facebook Mid Roll Video Ads: Are They the Right Call?
Mark Zuckerberg has been building a video empire with Facebook. A couple of years ago, they began aggressively showing videos to their users. In fact, users have been reported to be watching videos for 100 million hours per day. It might be fair to say that Facebook has been obsessed with video. And in January,…
How to Sort Your Facebook News Feed
Understanding Why Facebook Does What it Does to its Facebook News Feed 2006 Facebook launched the News Feed in 2006, and it’s been constantly evolving since then. Back in the days, one had to manually search for friends’ profiles to see what they’d been up to. But with the introduction of the News Feed, the…
12 Bits of Advice to Help You Get Your First 100 Likes on Facebook
Unless you have been living under a rock, I’m sure you’re familiar with Facebook and you’ve possibly liked a business page or two. Perhaps you’ve wondered how to get 100 likes on your own Facebook Page. With over 1,700,000 million people using Facebook, businesses are utilizing this platform as a marketing tool. They’re creating awareness…
The Difference Between Facebook Profile, Pages and Groups
One of the questions that I receive most when speaking and training is – Can I have a business profile page? While the answer is yes. There are a number of reasons why you should reconsider this option for your business and marketing with Facebook. Let’s explore the difference between a Profile, Pages, and Groups. Personal…
Facebook Instant Articles: Benefits and Limitations
So this is what happened. I realize that I have to write an article here on NealSchaffer.com. I log into WordPress and write the title. Just as I do that, I get a push notification of someone retweeting my post. I go through the tweet, check out his profile, check out his startup, verify if…
6 Fundamental Components You Need To Get Your Facebook Page Right
It’s a typical day at the office, and you’re going through your Facebook newsfeed. You read an article shared by your colleague about how Facebook is coming up with a ‘Jobs’ tab to compete with LinkedIn and notice that he’s shared this article from another Facebook Page. So, you decide to check that page out….
10 Rules for Effectively Using Facebook for Marketing
There is no question that over the years, Facebook has evolved quite a bit. Not only did it get bigger, but it also grew much stricter regarding its policy on spam to protect users from businesses that have tried to saturate the news feed with irrelevant and overly salesy posts. That is why even today…
Facebook Business Manager – Do You Need It?
Facebook Business Manager has been around for some time now. Have you tried it yet? Initially, there were a few problems regarding the complexity of the tool. Facebook has since managed to iron out a few of those issues and has made the UI more user-friendly. But does Facebook Business Manager end up being the…
Facebook Ads Placement: A Simple Guide to Getting It Right
Location, location, location! This doesn’t just apply to buying a home or going on vacation. Ad placement is an important part of creating a successful digital marketing campaign, and Facebook ads placement are no exception. You may hear many arguments for why one Facebook ads placement is better than another. However, you don’t want to…
Facebook Ad Text Limit Rule Change: What You Should Know
It’s changed! Facebook Ad text limit rule has changed!!! Facebook has had a rule which limited the amount of text in an image in a Facebook Ad to no more than 20%. Any image which exceeded that was automatically rejected by Facebook and it was a pain for marketers – but that’s all changing! Facebook…
10 Tips to Get More Shares on Facebook
Getting people to share your Facebook posts can be difficult, especially if you don’t have a large following. Even with minimal followers, some posts get shared more than others, mostly because the reader can relate to the story. Here are 10 reasons why your Facebook posts aren’t being shared. They should help you stay away…
4 Steps for How to Measure Facebook Ads Effectiveness
Are you properly measuring your Facebook ad effectiveness? If you’re using Facebook advertising to connect with your audience then you should also be measuring how effective those ads are. Measuring success is a vital part of running effective ad campaigns, and though measurement may be more difficult on social media than other channels, it is…
Ways to Overcome the 20% Text Rule for Facebook Ads
As a marketer, you probably know the old 80/20 rule that you make 80% of your revenue from 20% of your clients. Well, it seems that Facebook has brought a new definition to the 80/20 meaning—one that many marketers find frustrating. The Facebook Ads 20% text rule. Facebook is concerned with making sure that all…
How to Write Blog Posts that Get Facebook Traffic
Business owners today might face some challenges when it comes to blogging. Especially when it comes to generating Facebook traffic to your blog. Whether you write your own blog posts or hire a copywriter to create them for you, there is a time and money investment. Every minute you spend writing is time you aren’t…
My 9-Step Process to Skyrocket Facebook Business Page Engagement
We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Do you ever feel like just giving up on Facebook? I did, but I didn’t, and my Facebook Fan Page is now thriving on Facebook as a result of the advice I am…
15 Facebook Holiday Contests You Can Create in Minutes
The holiday countdown has begun! If you’re in need of some last-minute holiday-contest inspiration for Facebook, look no further. And if you need some motivation for pulling such a contest together, here you go: 63.4 percent of Facebook users say they are likely to share a link to a holiday contest or giveaway.* Now it’s…
Social Media Writing: How to Write for Engagement on Facebook
In previous months, we’ve taken a look at general tips for different platforms, and gone over Twitter 101 writing strategies (check out this other post for general Twitter 101 advice). Now it’s Facebook’s turn to come under the microscope, specifically tackling the question of how to increase post engagement on Facebook. With a longer character…
6 Secrets to a Successful Facebook Real Estate (or any small business) Page
Facebook has the power to transform your business. When used successfully, Facebook can take your business from obtuse and obsolete to informative, enlightening and highly regarded. It is no different for real estate Facebook marketing. Yet Facebook marketing remains an extremely under-utilized tool within the real estate community. However, as the industry continues to evolve and…
Understanding Those Mysterious Facebook Spam Messages You May Be Receiving
If you are one of the more than billion people on Facebook, you have probably already figured out a way to deal with filtering out the many potential notifications, some of it some may consider Facebook spam messages, that you could be receiving. Going to the Facebook Account Settings page under your personal profile leads…