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Your Complete Guide to Facebook Marketing

Your Complete Guide to Facebook Marketing Today

An Introduction to Facebook Marketing

Nowadays, most of us have a Facebook account that we use to keep track of friends and family. But have you thought about the value of Facebook for marketers and business owners? Thereโ€™s a reason why you see so many advertisements while scrolling through Facebook. And unlike the old days, they arenโ€™t just plain text ads. Facebook has become a powerful marketing tool, and as a business owner it is advantageous to take advantage.

The Top 17 Facebook Statistics Businesses Need to Understand in 2020

When most of us think of social media, Facebook is the first website that comes to mind. But have you ever thought about how powerful this network is? For one thing, it is the largest network out there, with 3 Billion visitors every month. More than two Billion visit monthly. Members tend to be early in their working lives and have a variety of income levels. People like to follow their favorite brands on Facebook, and it is often used for shopping. For these reasons, the vast majority of marketers use Facebook ads.

A List of the Latest Facebook Features You Might Not Know Exist!

One of the things that changes constantly on Facebook is its less common features. While core offerings change rarely, others are constantly being updated. For instance, did you know that you have the ability to put your friends into categories? While some of us are familiar with basic groupings for the purpose of deciding who gets to see a post, itโ€™s much more complicated than that. So, you might decide to sort friends IRL from family and networking contacts. Facebook has other groups that are a community, and you can leverage these to achieve your marketing goals. Other features include the ability to livestream to multiple pages, legacy contacts, and scrapbooking capabilities.

General Facebook Marketing Advice

No matter which forms of marketing you choose to start with, it can seem like a daunting task. Even worse, a network like Facebook is such a big forum that you might be wondering what techniques to use. So, Iโ€™ve rounded up some posts that will give you advice to start with.

How to Use Facebook to Generate Website Traffic

Did you know that your Facebook presence is a great way to drive traffic to your website? By using a few tricks from Mike Gingerich, you can drastically increase your reach through Facebook. One technique is to configure your brand page in a way that encourages website visits. For instance, you can post links to the latest blog post, or even just include your web address in the profile information. Another option is adding Facebook buttons on your website. This way, you can introduce people who went to your website first to the online brand community. Optimize your Facebook posts for searches and be sure to keep posts on your website fresh. At the same time, donโ€™t forget to post the links on your Facebook page. Big, beautiful images capture peopleโ€™s attention and boost engagement. Making your written material compelling has the same effect. Finally, use short updates and invite people who pay attention to your page to follow you.

Lead Generation: LinkedIn vs Facebook

If you want to generate sales leads, your best choices are Facebook and LinkedIn. However, there are several differences between the two. For one thing, B2B brands can benefit from Facebook ads, though targeting decisionmakers is somewhat easier with LinkedIn. On the other hand, Facebook reaches a larger audience and delivers excellent ROI for B2C brands, including very small ones. Both networks do a great job with paid advertising options, which are excellent both for immediate sales and lead generation.

However, if you can only use one option itโ€™s best to know which one is better. For LinkedIn, the membership is more professional. It tends to be a better place for advertising in the B2B sphere. As a result, you can target people from specific companies and industries, which Facebook doesnโ€™t allow. On the other hand if you are targeting a specific consumer demographic, Facebook is much better. You can target based on location, age, hobbies, and more. Plus, Facebook tends to be a less expensive place to generate high-quality leads. The bottom line, though, is simple. If youโ€™re selling to businesses, go with LinkedIn because youโ€™ll spend the money to reach corporate decision makers. On the other hand if you sell to consumers use Facebook. LinkedIn is much too expensive for consumer marketing, and people donโ€™t like ads that are irrelevant to their jobs on there anyway.

Facebook Pages

Think Facebook pages are great? Here are some tips on how to use them. These cover the basics, but Iโ€™ll also introduce you to some more advanced techniques as well.

12 Bits of Advice to Help You Get Your First 100 Likes on Facebook

Now that Facebook is penalizing business pages in their algorithm, itโ€™s harder than ever to get โ€œlikes.โ€ Here are some tips to overcome this problem. First, make sure your content is consistent in its quality. Then, optimize it for Facebook viewing and invite your friends. โ€œLikeโ€ your competitors and others who target the same customers in an attempt to draw people to your page. Promote your page everywhere by adding links to your website and email signatures, and even by โ€œlikingโ€ with your personal account. Remind customers to โ€œlikeโ€ you, hold contests, and share content from your Facebook page in other places. Invest in a few Facebook ads, and youโ€™re well on your way to meeting those engagement goals.

Hereโ€™s What Your Facebook Posts for Increased Engagement Should Look Like Today

Over the last few years, engagement on Facebook has been declining. However, that isnโ€™t to say that you canโ€™t boost engagement for your business page. Hereโ€™s how to do it. First, you should craft the type of text people want to read. This includes making it short, and making it clear. Also, youโ€™ll want to structure it carefully so that Facebook doesnโ€™t see your links and decide itโ€™s advertising. Without your paying for it, advertisements get buried. For images, be sure to optimize the picture. Otherwise, Facebook will do it for you, and thereโ€™s no guarantee itโ€™ll look as nice. Also, interactive content is king, especially when itโ€™s a how-to, a livestream of some sort, product announcement, or answers to user questions. Finally, for best results target the right people for an audience.

10 Tips to Get More Shares on Facebook

Want your content to get shared more often? There are ten ways to achieve this goal. Make the content interesting, and ensure itโ€™s something people agree with. Post at the right time of day, and with the right frequency. Target the right audience and ensure your story has a broader appeal. Encourage your fans to check out those posts, and donโ€™t make them too similar to each other. Lastly, post on the right day, and donโ€™t duplicate content.

The Latest Trends of Facebook Business Page Optimization

Optimizing your business page isnโ€™t as easy as it used to be. No longer can you just post all the time and win, or ignore negative comments. Now, itโ€™s necessary to be proactive. Make the page people friendly, with great profile pictures and cover shots. Pay attention to the โ€œaboutโ€ section, and donโ€™t forget to announce corporate milestones. Post at the right time and be sure to respond to comments. Use ads that people want to look at. Also, youโ€™ll want to optimize your page for SEO with custom URLs and the right keywords. Donโ€™t forget a call to action, either. Lastly, mobile is increasingly popular so youโ€™ll want your page to look nice there, too.

How to Improve the Google Ranking of Your Facebook Page

Like any other website, Facebook is indexed by Google. For this reason, youโ€™ll want to try and get your Facebook page ranked well for relevant searches. Your first choice is to use a Business Page, not a Group or Profile. Then, be sure and fill out that page completely so that thereโ€™s more for Google to index. Verify your page with Facebook, and then add links to and from other websites. Make your posts engaging, and donโ€™t forget testimonials. Finally, make sure that the privacy setting on your Page allows cataloging by Google and easy access for search.

What Are Facebook Dark Posts and How to Use Them for Marketing

Back in the day, Facebook dark posts were the only way for marketers to target specific audiences, because they wouldnโ€™t be seen by everyone visiting your Page. This post type is created using instructions in the blog article. So why use them now? Well, as they always have itโ€™s a great way to target only a few people. However, theyโ€™re also useful for micro campaigns that test the effectiveness of content, to get feedback, or when you want to show different posts to relevant audiences.

Facebook Groups

Groups on Facebook are generally communities that center around a particular product, service, or common interest. Sometimes theyโ€™re also used for alumni of a school or other constituency, too. Naturally, in the right hands Groups are an excellent business tool, as well.

10 Ways a Facebook Group Can Increase Lead Generation

Want to use Groups for lead generation? Mike Gingerich gives us a few ways. For instance, you can configure the group so that thereโ€™s a gatekeeper, and ask for information as a condition of signup. Plus, this makes your Group an exclusive place for fans to hang out. Combine your Group with ads, include links, and promote special offers. Other techniques include holding special events and asking for criticism here, before it turns up on public forums. This way, youโ€™ll create a great community around your brand, and your fans will have a deeper connection with the brand.

Facebook Messenger Bots Marketing

Once upon a time, the only way to contact customer service was by sitting on telephone hold for what seemed like forever. Those days are, thankfully, over. One of the awesome ways to generate leads and help customers is with Facebook Messenger bots.

How To Use Facebook Messenger Bots For Lead Generation

Especially with the current reality of social isolation, itโ€™s nice to know that Facebook has released new features that help us reach out. One of those is the return of Messenger bots. Did you know theyโ€™re excellent for lead generation? The way to do this is by programming your bots to come alive when certain keywords are mentioned, or when folks visit your Page. The idea is to get people to give you information that helps you help them, either by advertising or improved customer service. Author Leanne Peard describes how to accomplish the setup for both types. However, youโ€™ll still need to program the bot first.

Facebook Ads

Especially now that Facebook has changed its algorithm to make organic reach for Pages more difficult, you need to consider placing paid ads. However, there is plenty of information available that can help you design your first ad campaigns, or even dig deeper and make them more effective. This means knowing your audience through analytics, understanding how to design ads, and using the right tools.

The Top 15 Facebook Ads Tools You Didnโ€™t Even Know Existed

No matter what type of ads you decide to place, chances are you can benefit from some tools. Whether they include general ad management apps that let you keep track of whatโ€™s being done or simple design tools, this post has something for everyone. Some are exclusive to Facebook, such as the Ads Manager, and this one is critical to any campaign. On the other hand, there are tools which can be used for several networks, such as Hootsuite. No matter which of these tools you decide are worth a try, thereโ€™s something in just about every category.

Facebook Ad Text Limit Rule Change: What You Should Know

For a while, Facebook had a limit on how much text could be in an advertisement. While itโ€™s still in force somewhat, the rules have been changed to allow more flexibility. Mike Gingerich explains the differences. Briefly, Facebook has five tiers of text saturation, and each of these come with different pricing structures. Ads with a lot of text cost a lot more and are seen much less often. However, these ratings do have exceptions that keep the type of graphics and business in mind. This way, thereโ€™s some flexibility to allow everyone to participate.

Ways to Overcome the 20% Text Rule for Facebook Ads

Before it was changed, the 20% text rule for Facebook ads was a big pain. For one thing, it wasnโ€™t initially clear how the percentage was calculated, and how much was human vs computerized review. So, Gingerich gives us a number of ways to check and see if you have too much text. Sometimes itโ€™s obvious, like if there are only a few words in a small space. On the other hand, big letters make it harder to know if youโ€™re OK. So, before the rules were changed you could post it into a grid tool. Playing with the font size and type, among other techniques, became highly effective.

How To Use Demographic Targeting in Boosted Facebook Post Ads to Drive Segmented Leads on Your Website

One of the great things about Facebook Ads is that the platform lets you carefully target who to advertise to. This is awesome, because it costs less money to get higher quality leads than if you just show everyone the same ads. Therefore, youโ€™ll want to build a buyer persona and use this to set the targeting settings. Targeting isnโ€™t exclusively for Ads though: you can use it to maximize your ROI on boosted posts, as well.

4 Steps for How to Measure Facebook Ads Effectiveness

It's one thing to pay for Ads, and another thing to know how effective they are. Your first step is to decide what your goals are for each campaign. Then, youโ€™ll want to choose the metrics that go along with those goals, and track them carefully. Lastly, you should take those analytics results and adjust the campaign to improve them as needed.

Facebook Challenges for Marketers

Sometimes things arenโ€™t as easy as youโ€™d hope. Knowing how to adapt as a marketer is often key to success. Fortunately, most common problems have been faced before, so there are practical suggestions available.

The Dark Side of Facebook

Facebook has a dark side. No, this isnโ€™t the use of the platform for cyber bullying, repugnant as that might be. Rather, the dark side of Facebook is its often capriciously shutting down accounts or ad capabilities. Even worse, it usually happens without warning and winning appeals is difficult. Sometimes this results in the loss of business. Isnโ€™t there a better way to ensure โ€œsafetyโ€ on the platform?

Top 4 Facebook Marketing Problems and How to Solve Them

There are at least four ways in which you can massively fail at Facebook marketing. The first involves a failure to plan, which leads to spending a lot of money to get basically nothing. Second, you can have a plan that doesnโ€™t include content strategy. This kind of plan is incomplete and will likely fail to deliver. Third, if you fail to generate traffic and leads then your plan is clearly failing. Fourth, you can fail to get a decent return on investment. For the last two, you need to change your targeting options.

Facebook for Personal Branding

Advertising on Facebook isnโ€™t exclusive to businesses. Rather, itโ€™s an excellent place for individuals to do personal branding. This type of branding helps advertise who you are and what your interests might be.

Learn How to Build Your Personal Brand on Facebook Today

In order to build your personal brand, itโ€™s important to know who your audience is. Besides those who have โ€œfriendedโ€ you, it can include friends of friends. Both groups can be found just about anywhere, including industry influencers. Next, build your profile to impress your audience. Choose the appropriate privacy settings. Finally, craft awesome content to engage your audience, just like you would on a business Page.

Check Out All of Our Facebook Marketing Posts Below!

The Top 15 Facebook Tools for Marketing Your Business

The Top 15 Facebook Tools for Marketing Your Business

stay connected with Facebook Messenger Management Tools

The 12 Facebook Messenger Management Tools You Should Know

7 Smart and Useful Facebook Marketing Tools to Help Grow Your Business

7 Smart and Useful Facebook Marketing Tools to Grow Your Business

How to Use Facebook Messenger Bots For Business

How to Use Facebook Messenger Bots For Business

The Top 15 Facebook Ads Tools

The Top 15 Facebook Ads Tools You Didn’t Even Know Existed

Facebook Messenger Bots for Business: How to Generate Leads with Bots

How To Use Facebook Messenger Bots For Lead Generation

The Top 17 Facebook Statistics Businesses Need to Understand in 2020

The Top 17 Facebook Statistics Businesses Need to Understand in 2021

How to Increase Your Company's Website Traffic from Facebook

How to Use Facebook to Generate Website Traffic

Facebook VPN: How to Unblock Facebook Wherever You Are

Facebook VPN: How to Unblock Facebook Wherever You Are

How to Create a Chatbot on Facebook Messenger for FREE

How to Create a Facebook Chat Messenger Bot for Your Business for FREE

What is a Facebook Messenger Bot and How Your Business Can Leverage Them

What is a Facebook Messenger Bot and How Your Business Can Leverage Them

The Complete Guide to Successful Facebook Messenger Marketing

A Complete Guide to Successful Facebook Messenger Marketing

How to Retarget on Facebook

How to Retarget on Facebook: Five Effective Strategies to Use with Your Pixel

The Dark Side of Facebook

The Dark Side of Facebook

Is it Possible to Use a Facebook Group as a Learning Management Platform (LMS)?

Is it Possible to Use a Facebook Group as a Learning Management Platform (LMS)?

facebook groups for marketing

10 Ways a Facebook Group Can Increase Lead Generation

How to Improve the Google Ranking of Your Facebook Page

How to Improve the Google Ranking of Your Facebook Page

Learn How to Build Your Personal Brand on Facebook Today

Learn How to Build Your Personal Brand on Facebook Today

A List of the Latest Facebook Features You Might Not Know Exist!

A List of the Latest Facebook Features You Might Not Know Exist!

The Latest Trends of Facebook Business Page Optimization

The Latest Trends of Facebook Business Page Optimization

Here's What Your Facebook Posts for Increased Engagement Should Look Like Today

Here’s What Your Facebook Posts for Increased Engagement Should Look Like Today

Top 4 Facebook Marketing Problems and How to Solve Them

Top 4 Facebook Marketing Problems and How to Solve Them

what are facebook dark posts

What Are Facebook Dark Posts and How to Use Them for Marketing

12 Bits of Advice to Help You Get Your First 100 Likes on Facebook

12 Bits of Advice to Help You Get Your First 100 Likes on Facebook

Facebook Ad Text Limit Rule Change: What You Should Know

Facebook Ad Text Limit Rule Change: What You Should Know

10 Tips to Get More Shares on Facebook

10 Tips to Get More Shares on Facebook

4 Steps for How to Measure Facebook Ads Effectiveness

4 Steps for How to Measure Facebook Ads Effectiveness

Ways to Overcome the 20% Text Rule for Facebook Ads

How to Write to Increase Post Engagement on Facebook

How to Write for Engagement on Facebook

where do facebook spam messages come from?

Understanding Those Mysterious Facebook Spam Messages You May Be Receiving

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Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in digital and social media marketing.

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