My 15 Recommended AI Writer Tools

Content is the currency of digital and social media, so content creation is something that every company must do–and do a lot of. Content writing is one of the most demanding and time-consuming marketing processes that you truly can’t live without. Informative blog posts and catchy ad copywriting are some of the important ways that content can help differentiate your brand from your competitors.

Thanks to advances in Generative AI, there has been an explosion of the AI writer tools that can help your marketing team with these textual content creation tasks.Most of these AI writers can create blog posts based on limited keyword input and without any human engagement. Even better, many of them come with added optimization features allowing your articles to be optimized for Google’s ever-changing algorithms.

Does this type of content creation tool sound intriguing? I’ve broken down more details and recommendations below! 

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What Is an AI Writer?

The term “AI writer” is something of a misnomer. Modern artificial intelligence technology can’t create blog posts out of thin air. Instead, it uses what other people wrote online in the form of large language model databases and repurposes these articles for its own purposes based on your prompt or whatever “recipe” these tools create.

AI-powered writing tools use a technology called natural language processing to better understand human language. Based on that, the software can figure out how to interpret information found online. Then, it repurposes existing texts to generate new pieces based on your input, in various writing styles and with various results.

While these AI writers aren’t necessarily bad, they’re a far cry from what human writers can do. I personally use this software for minor tasks, such as short-form content or ideas for content outlines, but I suggest against using AI-generated content as is for long-form blog posts and any other piece of content that will not have human eyes on them. Remember: regardless of what output you get from AI, any piece of content will always be best when you add a human touch to it.

That being said, because marketing requires so much content in so many different formats, you are probably already using an AI writer for some of your content creation tasks as we speak. I hope that this list might help you find a new tool to try out, as the market has evolved quickly!

What Types of Content Can You Use an AI Content Writer For?

AI content writers are versatile tools that can be used for virtually any type of writing task that you might have. While marketers are the target audience for these types of tools, they can also be great for authors, publishers, and academics. Although you might not be able to write the next great best-selling fiction novel with these apps (although some already have!), they can be used for minor tweaks for an article writer and provide an incredible amount of ideas.

From a marketing content perspective, you can create just about any piece of content with an AI writer and a simple prompt. They’re fantastic for long-form content, but also for short social media posts, emails, paid ads, and so on. Many tools come with numerous features, such as plagiarism checkers, so you won’t have to spend extra money after buying one of these.

My 15 Recommended AI Writers

I’ve been a user of various AI writers on this list for months, a year, and in some cases, almost 2 years. Here’s a summary of my experiences and recommendations for you to consider:

1. ChatGPT

You can’t begin talking about AI Writers without mentioning the OG of them all: ChatGPT.

Most, if not all of you, have probably used ChatGPT at some point, so you know what it is capable of doing. The burden is on you, however, to cook up the right prompts to get the desired results. While the potential is the same, the tool itself never had the same functionality as Jasper, Copy.ai, or many of the tools listed below.

Most notably, ChatGPT was never modified to encompass various marketing tasks you might have to tackle on a day-to-day basis. The introduction of custom GPTs is a step forward, but it still lacks the type of “recipe” based UIs that make a lot of the other AI writers on this list user-friendly for marketers to create a significant volume of content.

Nevertheless, many people swear by this program, and I am one of them. While I would only recommend a business use the paid version, you can still use it for free, get access to advanced AI technology, and at a minimum use it as a baseline to compare the results from the other tools on this list. As such, ChatGPT is a perfect solution for casual users but also smaller teams that can’t survive massive writing assistant expenses.

In the end, given that all other tools use this technology (amongst others), it’s hard to beat the output of ChatGPT –assuming you know how to prompt it effectively.

2. Jasper

Jasper is every marketer’s best friend for short and long-form content. The software can simplify your writing process, allowing you to pump out long, high-quality content on a daily basis. What’s better, the software can also generate awesome ideas if you’re having major writer’s block and functions as an invaluable writing partner.

Jasper has a unique “brand voice” functionality that will read your content and create your brand’s tone of voice to utilize with every prompt, ensuring that each piece resembles the previous one. Based on what I’ve seen, this makes it a perfect content creation tool for companies with lots of employees or high turnover. No matter what happens with your team, you can rest assured that all future pieces will follow the same formula, from news articles to product descriptions.

I also have to mention a large number of integrations. By combining Jasper AI with Surfer SEO and other content writing tools, you can create a powerful juggernaut suite to trump your competition. The AI-powered tool combines several language models, ensuring every piece has a unique ring to it while flexing superior AI writing skills.

3. Writesonic

When I first checked Writesonic’s homepage, I was blown away by all of the advanced features that the software offers. The tool can boost the legitimacy of your posts by accessing other reputable web resources and citing them within long-form articles. The integrated SEO features are especially nifty, helping you save money on otherwise expensive marketing suites like Ahrefs and SEMRush.

Writesonic’s AI rocks the casbah when it comes to maintaining a consistent brand voice. Users can choose between 1,000+ prompts that can serve for all sorts of posts, from blog content to product descriptions, sales copies, and emails. As for other key features, I also need to mention that the content generation tool supports 30+ languages and includes chatbot personalization and privacy management.

4. Copy.ai

Copy.ai isn’t a slouch and doesn’t trail the previous two entries. The software combines several language models to provide users with engaging, original content, ideally free of grammar mistakes and with a significant dent made in standard writing time. The nifty marketing solution is perfect for any convoluted writing process, from social media marketing to SEO and sales.

Copy.ai creators provided API for its users, allowing seamless integration with other copywriting software. Like other AI-generators, this platform allows you to simplify and streamline your writing workflow with its powerful features. The thing I especially liked was its title generators, which can help you ideate powerful catchphrases for your marketing campaigns–a truly important story tool.

While Copy.AI might not be as impressive as Jasper, I still think it can produce compelling content. My impression was that this AI writer is especially great for longer posts, as it provides less repetitive results than some other platforms boasting AI-based text.

5. Rytr

Since its early days, Rytr has been one of my top picks out of all writing generators. This software is smooth and intuitive and can provide marvelous results for all sorts of content. According to the creators, Rytr comes with more than 40 templates that allow you to generate all sorts of marketing posts and virtually unlimited stories.

The content generation platform shines for international teams. While in the dashboard, you can first choose between numerous AI-supported languages, tones, and content formats. In addition to covering 30+ of the most common languages, it gives you a choice of over 20 brand voices.

If you’re focused on Google, you’ll be glad to hear that Rytr can create content briefs that include relevant keywords and can significantly boost your placement within the SERPs. You can also integrate Rytr with Google Docs, WordPress, and a few other major platforms to streamline your content creation efforts and truly make your AI-generated text work for you.

6. Writer

This AI content writer has one of the best proprietary technologies within the niche, combining 14 language models that process 43 million different parameters. The sheer technological versatility ensures you can always get beautiful, intriguing pieces during content production with a custom tone and the potential for alternative approaches that are anything but rote.

The software relies on the company’s use cases to generate customized posts. You can create a list of approved and disallowed keywords for each piece, which works like a charm for your optimization. Writer comes with an open API and has a Google Chrome extension and Word integration.

7. Frase

If you’re serious about SEO and blog writing, you should definitely introduce optimization software into your workflow. Given the steep competition on Google, brands can’t survive without programs like Frase, Surfer SEO, and MarketMuse. While some naysayers doubt their efficacy, I’m here to tell you that the programs are more than worth their money by offering real-time data to help make sure that your content is performing well on search engines.

The reason why I choose Frase for my content optimization is that it provides much better results in search engines. The tool generates a layout for your blog articles, showing you the main keywords you need to introduce to your posts. Marketers can also use the platform to generate quality outlines from scratch.

Recently, the creators have introduced an AI writing feature that seamlessly fits the existing content optimizer. Nowadays, marketers can use this software not only to check the content quality but also to automate their blog creation and SEO optimization. So, if you’re looking for a smooth SEO process plus the added AI generation feature, this is the horse you should bet on.

Further Reading: 15 Powerful AI Blog Writers (When You Need Help Blogging)

8. Anyword

If you’re into paid advertisements, you should definitely give Anyword a go. While the platform can create content for blogs, it excels at paid ads, product descriptions, and social media content. Like other tools on the list, I’ve tested it a bit, and I’ve got to tell you: the results are awesome!

This magnificent app has a feature similar to Google Analytics 4, where it assesses the conversion rates before a user publishes a post. That way, marketers can easily predict how much money they’ll make from an ad and, if necessary, use the platform again to boost results.

Keep in mind that the tech is somewhat new, so be ready for some major blunders.

The platform has numerous key features geared toward brands. For example, you can add target groups, pain points, and tone of voice and eliminate keywords to get the most bang for your buck. This is especially awesome when creating ads, as it can significantly improve your conversions.

9. ArticleForge

Article Forge works under a simple premise. All you need to do is input your desired keyword, choose a length of up to 1,500 words and language, and you’re set. For the most part, the app focuses on blog posts, leaving little room for creating emails, social media posts, and things of that kind.

Despite the fact that the software doesn’t have as many features as, let’s say, Writesonic, it can be of great help for bulk generation. With Article Forge, you can generate numerous articles for your blog to get caught up on your creative pursuits while you’re elsewhere enjoying your morning coffee.

Further Reading: 15 Best AI Email Writers to Check Out

10. Grammarly

Grammarly is known primarily for its offerings in the realm of proofreading and editing, as the tool has been used for years to make sure that you are producing complete paragraphs, following writing conventions, and maintaining consistent tone. Grammarly has also introduced AI writing tools, that combine the tool’s long-held attention to detail to not only generate content, but to also generate content that is free of common mistakes and blunders. 

Grammarly’s AI tools are not necessarily best used as an idea generator, and are geared more toward a professional or educational audience rather than an audience rife with content creators. That being said, you can create articles using Grammarly, but it is not likely to produce vast amounts of long-form content as readily as some of the other tools I have gathered here. 

Grammarly offers a suite of powerful tools that can be used to beautifully support your content creation efforts. If bulk creation is not your goal, it may not perform best for you, but can be a great option for smaller operations or creators with more varied needs. 

11. AI Writer 2.0 by UberSuggest

AI Writer 2.0 can be a great tool to develop content. The tool is simple and straightforward, with clearly delineated areas to plug in information, and subsequently generate content. The tool is free, to some degree: once each day, you can input your topic and receive a title for a given topic or keyword, but for more past that, you have to create an account and pay for more advanced features–including writing a full-length blog. 

This particular tool can be a great option for content creators in search of a budget-friendly option, with a lot of guidance. If you are new to AI, or you are unsure how to go about creating compelling content or getting content ideas through AI tools, AI Writer 2.0 walks you through the steps, and offers plenty of different options to choose from along the way. 

12. AI-Writer

While there are a few things I’ve hated when using the platform, Anyword is still much better than your average AI generator. The thing that separates this awesome generator from others is that it can create factual content and add sources to back it up. Furthermore, all pieces can be instantly published within WordPress, which makes it awesome when doing bulk tasks.

The platform also does miracles, creating 1st and 2nd-tier suggestions. This makes AI Writer one of the better content assistant tools for clusters. Aside from the usual AI generation, the software also has other features like shortening and rephrasing. This makes it a perfect assistant for cutting through unnecessary fluff.

13. INK

Nowadays, it isn’t enough for a platform to generate engaging content ideas. It also needs to come with various added features to boost its performance. SEO functionality and optimization options are especially common, and you can find them in various tools, including INK. Although I don’t use it myself, INK has been known to significantly boost placement in Google searches.

After performing the basic keyword research, marketers can use this software to generate clusters based on returned phrases. After that, the content tool can pump out awesome pieces and will provide an optimization list within the same dash. I especially liked the art generator, which can come in handy for just about any type of post.

14. GrowthBar

GrowthBar has numerous features that remind me of Frase and Surfer SEO, with a scoring system for each piece. After generating your post, you can fine-tune the piece to meet the optimal word count, keyword, and readability criteria. Basically, the entire process is streamlined, making it easy on marketers who already have too much on their plate.

The software can create posts in more than 20 languages and claims to be able to generate a 1,500-word piece in 2 minutes. The software comes with a powerful competitor analysis feature, allowing you to execute all SEO tasks from the same dashboard. You can also integrate Growth Bar with WordPress to simplify the process.

15. WordAI

WordAi is perfect for unlimited content generation. Unlike other software tools, this platform can’t generate content from scratch and instead revolves around rewriting. Bulk rewrites, in particular, are perfect when taking on large marketing projects where you have to revamp previous blog content.

Aside from long articles, the platform can also repurpose high-performing cold emails, short-form content, and user-generated content. That way, you can profit from pieces that worked in the past, completely eliminating the guessing game.

Further Reading: 13 Amazing AI Paragraph and Content Rewriter Tools

The Final Word on AI Writers

Although I’ve tried to be extensive with this list of recommended AI writers, it’s really hard to say which software would work the best for your company. Many use proprietary technology, so the generated content can vary significantly from platform to platform.

My suggestion is to take advantage of free trials to perform slow testing. Only when you’ve analyzed the field should you commit to one of these awesome solutions. I implore you not to use generative software for all of your writing; this might lead to a massive Google penalty, pushing your site into oblivion. Use these for short-form content generation as well as content ideation in the form of an outline or rough first draft for best results.

Although there are still many questions regarding potential risks, it seems that AI writers can be of major assistance if you use them the right way. Do you use AI writers in your marketing practices? Let me know your favorites in the comments!