Twitter Marketing

Feeling Invisible on Twitter? How to Be Sure You’re Tweeting at the Right Time

Twitter is a fast moving social platform. This 5 step Twitter analysis will ensure you’re tweeting at the right time to make the most of your content.
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How to Turn a Twitter Chat Into a Powerful Marketing Tool

Twitter chats are a great way to connect with industry peers, grow your following and increase your social media profile. And they’re not just helpful for individuals: hosting Twitter chats can also be a big part of a business’s social media strategy. Chats increase customer loyalty and help turn your brand into a thought-leader if…

What the Accounts with the Most Twitter Followers Have in Common… and What You Can Learn From Them

Every day, 500 million tweets are sent. There are 330 million active Twitter users, and 500 million more confess to using the site without actually creating an account. It’s no surprise that 70% of small businesses are on Twitter – if you want to get your brand noticed, it’s the place to be. But with…

How to Easily Find and Connect with Influencers on Twitter

Why connect with influencers? Have you ever heard the expression that sometimes one plus one equals three? It’s bad math but a great concept that can help you grow your business or personal brand fast. When you combine your efforts with someone else in your niche – not a competitor but someone with a similar…

Here’s How to Tweet a Link with a Preview Image on Twitter

Have you seen Tweets where the image has a description on the bottom and clicking the image actually takes you to a website? Ever wonder how to tweet a link with a preview image on Twitter? They’re the ones that look like this: Ever sat there scratching your head wondering how you can create one of…

The Five Awesome Twitter Features You Should Use Now

There are a zillion and one tools to help you manage your Twitter account. Trust me, I work for one of them. And while they’re all helpful and awesome in their own way, there are some nifty features built right into Twitter a lot of people don’t take advantage of. Today, we’ll talk about what…

Eleven Clever Ways to Get More Retweets Right Now

Do you feel like you’re just spinning your wheels on Twitter? Pumping out tweets but not much to show for it? Trust me, you are not alone! Look, everyone and their grandmother is out there competing for attention on Twitter. So if you want to get noticed and shared, you’re going to have to put…

Seven Insanely Effective Ways to Write Tweets that Drive Traffic

Are you struggling with writing tweets that get clicks back to your content? It can be a challenge – trust me, I know. But driving traffic is often the number one goal of businesses using Twitter for business, and rightly so. After all, Twitter is designed for people who are looking for information. In fact,…

How to Build Valuable Relationships with Twitter

It’s not what you know, it’s who you know. The internet has changed a lot, but not that. Okay, what you know is also important. But, today we’re going to talk about “who you know” and how to connect with people on Twitter. The advantages of relationship building on Twitter are huge. Connect with new…

How to Use Hashtags to Promote Your Business on Twitter

Are you stuck in a rut with your Twitter marketing? It may be time to take a step back and look at your use (or lack thereof) of hashtags. There’s no denying the power of hashtags on Twitter. This image from the Buffer blog sums up quite nicely just how powerful hashtags are: Twice as…

3 Crazy Cool Chrome Extensions for Twitter You’ll Love

Life is busy for the social media marketer. Trust me, I get it. So when there’s an opportunity to save time on any task, even if it’s just a few minutes or seconds, I jump at it. That’s why I love these three Chrome extensions for Twitter. They make my life just a little easier…

How to Use TweetDeck to Manage and Grow Your Business on Twitter

Fact: if your business has an active Twitter account, you have to, have to, have to be on top of it. If you never see or answer tweets to your business, that’s like listing a phone number you never answer. Fortunately, there’s an easy way to manage multiple Twitter accounts for businesses. TweetDeck (https://tweetdeck.twitter.com/) is one of…

How to Easily Build a Targeted Email List with Twitter

Social media marketing is awesome. I love it – and not just because I might not have a job without it. There are tons of ways to provide value, foster relationships, build awareness and so much more on social. BUT, when push comes to shove, the money is the list – your email list, that…

How to Get More Engagement on Twitter – 3 Elements of an Effective Tweet

You’re spending time and effort – maybe even money – marketing your business on Twitter, but you’re struggling to find value in the platform. Nodding your head? I feel your pain. Once upon a time, I was right there with you. I didn’t really “get” Twitter. And even once I got going, I struggled to…

How to Optimize Your Twitter Profile Page – The Jab, Jab Right Hook Approach

Optimizing your Twitter profile page is one of the most important but often overlooked aspects of Twitter marketing. Seriously, folks, having a killer profile page can make or break your marketing efforts on Twitter. If you’re active on Twitter, it’s just a fact that people are going to view your profile page. Make sure you’re…

How to Win Customers and Gain Influence through Content Marketing on Twitter

Have you mastered Facebook yet fear Twitter? Does Twitter seem like a never-ending stream of unrelated thoughts passing you by at incredible speed? Are you uncertain about how to add your content into the fray without seeming like a spammer? Come on now, let’s give that fear a good old smack down! It’s time to break…

How to Create and Promote Your Own Twitter Trending Hashtag: The Case Study of #SocialTools16

Wouldn’t it be great if our hashtag became a Twitter trending hashtag? Why do certain Twitter hashtags trend and how can we make this work in our brand’s favor? You, too, can create and, if done right, promote your hashtag to the point where it trends globally on Twitter. This is the case study of…

5 Twitter Hashtag Analytical Tools and How to Leverage Them

The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. You’ve probably even met people who speak in hashtags: “Going shopping,…

6 Super Quick Social Media Productivity Tips + 23 Tools to Help!

Tammy Kahn Fennell recently wrote a great post here on Maximize Social Business about having a social media productivity plan with plenty of advice on how to build your own. We all know that social media, in theory, is the quickest, most efficient, and most cost-effective way to communicate your message to the world. But at the same…

The Top 25 Twitter Clients Used by the Top 50 Social Media Influencers [INFOGRAPHIC]

Last year, based on data of 5,000+ agency accounts and 1.5 million tweets, San Francisco based digital agency Cibo provided us with an interesting summary of the top 20 Twitter clients being used. It’s time to take a look at which Twitter clients are popular. I decided to take the matter into my own hands this…

9 Twitter Chat Best Practices from Dun and Bradstreet [Interview]

“Maximizing Your Social” is all about fully leveraging the opportunities that social media holds for your entire enterprise. While most companies seem to be stuck on simply using limited social media channels for social media marketing or marketing communications, there is a new generation of enterprises that are using social media in a broader and…

4 Things Triberr Reminded Me about Twitter

When I taught my first Twitter workshops WAY back in 2009, before Triberr existed, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. At that time, I mentioned that this was efficient for…

9 Twitter Etiquette Tips for Businesses Starting Out on Twitter

As I continue to speak to corporations, professional associations, as well as social media workshop attendees on the strategic value of Twitter for both B2C as well as B2B companies, I am finding many businesses starting to take the plunge and explore tweeting as a business tool. As you can imagine, becoming comfortable with a…

Is Your Business Making Any of These 5 Common Twitter Mistakes?

As Twitter grows to encompass almost 200 million users and businesses display almost as many Twitter icons as Facebook icons on their websites, you’d think that companies are starting to figure out how to better utilize Twitter to inform and truly engage with the public. While there are success stories of businesses on Twitter who…

The 25 Most Popular Twitter Apps : Have You Heard of Them All?

One of the amazing things about Twitter, when compared to a LinkedIn or a Facebook, is that it’s core functionality is so simple yet complemented with complexity by hundreds if not thousands of useful 3rd party apps because of its open architecture and growing ecosystem. Where you don’t really need any external tools to maximize…

Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters

Despite the fact that Twitter has apparently grown from 58 to 175 million users in less than a year, it is clear that some of those “users” are actually “bots” or even corporations who have several different accounts to serve their current and potential customers with. Case in point: Dell alone has more than 30…

What Should I Tweet? 5 Ways to Find Great Content to Share on Twitter

Twitter is both a tool for communicating with your network as it is about sharing information that interests you. While you may only connect with those in your professional network on LinkedIn and friends & family on Facebook, we are also following those that we share a similar interest with on Twitter that is helping…

Think About It: Your Twitter Username is Your New Email Address

Let’s face it: Since email as we know it today started developing from the 1960s, a lot has changed. The way we use email, the way that businesses try to get our email addresses to opt-us-in to their newsletters, and the fact that we tend to use email less and less as we send more…

How Your Business Can Twitter Better with Hootsuite

Today’s blog post was contributed by my guest, Ann Smarty, who I have gotten to know through her managing the LinkedIn Subgroup “The Guest Blogger.” Her post is about my preferred Twitter tool which I am also passionate about and use in my own social media consulting and implementation, Hootsuite, which just today released…

HOW TO: Deal With an Angry Customer on Twitter

The following is a true story. It was late at night when I arrived at my hotel, a little past midnight. It was a long day and I had a morning meeting with a client scheduled for the next day, so I was looking forward to getting to sleep as soon as I could. Unfortunately,…

Twitter Tip #1 for Beginners: Follow Lists Before You Follow People!

This is a continuation of my previous post, where I wrote about 7 useful tips for those getting started on Twitter. Assuming that you have just signed up on Twitter and don’t know where to go from here, instead of following everyone from your email address book that is already on Twitter by selecting “Find…

6 Reasons Why Your Twitter Account May Be Restricted (Without Your Knowing It)

Twitter is starting to slowly grow up. Now that Fortune 500 companies are starting to recruit on Twitter and social networking sites like LinkedIn and search engines like Google and Bing are partnering with them, it was only a matter of time before Twitter took steps to root out spam as well as those who are…

Twitter Followers vs Following: What is the Ideal Ratio?

The never-ending question of quality vs quantity of Twitter Followers is similar to the argument of how many people you should connect with on LinkedIn or “friend” on any other social networking site. Yesterday I wrote that without enough connections on LinkedIn, you will not show up in as many search results. With Twitter, the…

What is #FollowFriday on Twitter?

There are still a lot of people who ask me this question, both new Twitter users as well as veterans. I thought I would write a post that would hopefully serve as a resource for the entire Twitter community to better understand this phenomenon. It also serves as a conclusion that I have reached on…