The digital marketing space is in constant flux, as are the most widely-followed social media trends. This blog already has a post about Facebook being dead for marketers, but Facebook is not the only social network in flux. This flux is especially apparent on Twitter, where an estimated 275 million users engage with one another…
Twitter Marketing
The Formula to Becoming a Thought Leader on Twitter and Social Media
I personally can say that thought leadership can uplift a brand’s status on social media if things are done just right. Twitter, as an example, is one of the most powerful platforms where informed opinion leaders are developed. It is due to the platform’s openness and natural design users are inclined to connect with each…
Feeling Invisible on Twitter? How to Be Sure You’re Tweeting at the Right Time
Twitter is a fast moving social platform. This 5 step Twitter analysis will ensure you’re tweeting at the right time to make the most of your content.
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How to Turn a Twitter Chat Into a Powerful Marketing Tool
Twitter chats are a great way to connect with industry peers, grow your following and increase your social media profile. And they’re not just helpful for individuals: hosting Twitter chats can also be a big part of a business’s social media strategy. Chats increase customer loyalty and help turn your brand into a thought-leader if…
What the Accounts with the Most Twitter Followers Have in Common… and What You Can Learn From Them
Every day, 500 million tweets are sent. There are 330 million active Twitter users, and 500 million more confess to using the site without actually creating an account. It’s no surprise that 70% of small businesses are on Twitter – if you want to get your brand noticed, it’s the place to be. But with…
How to Easily Find and Connect with Influencers on Twitter
Why connect with influencers? Have you ever heard the expression that sometimes one plus one equals three? It’s bad math but a great concept that can help you grow your business or personal brand fast. When you combine your efforts with someone else in your niche – not a competitor but someone with a similar…
Here’s How to Tweet a Link with a Preview Image on Twitter
Have you seen Tweets where the image has a description on the bottom and clicking the image actually takes you to a website? Ever wonder how to tweet a link with a preview image on Twitter? They’re the ones that look like this: Ever sat there scratching your head wondering how you can create one of…
The Five Awesome Twitter Features You Should Use Now
There are a zillion and one tools to help you manage your Twitter account. Trust me, I work for one of them. And while they’re all helpful and awesome in their own way, there are some nifty features built right into Twitter a lot of people don’t take advantage of. Today, we’ll talk about what…
Eleven Clever Ways to Get More Retweets Right Now
Do you feel like you’re just spinning your wheels on Twitter? Pumping out tweets but not much to show for it? Trust me, you are not alone! Everyone wants to know how to get more retweets on Twitter! Look, everyone and their grandmother is out there competing for attention on Twitter. So if you want…
Seven Insanely Effective Ways to Write Tweets that Drive Traffic
Are you struggling with writing tweets that get clicks back to your content? It can be a challenge – trust me, I know. But driving Twitter website traffic is often the number one goal of businesses using Twitter for business, and rightly so. After all, Twitter is designed for people who are looking for information….
How to Use Hashtags to Promote Your Business on Twitter
Are you stuck in a rut with your Twitter marketing? It may be time to take a step back and look at your use (or lack thereof) of hashtags. There’s no denying the power of hashtags on Twitter. This image from the Buffer blog sums up quite nicely just how powerful they are: Twice as…
How to Use TweetDeck to Manage and Grow Your Business on Twitter
Fact: if you have a Twitter account for business, you have to, have to, have to be on top of it. If you never see or answer tweets to your business, that’s like listing a phone number you never answer. Fortunately, there’s an easy way to manage multiple Twitter accounts for businesses. TweetDeck (https://tweetdeck.twitter.com/) is one…
How to Easily Build a Targeted Email List with Twitter
Build an email list with Twitter? A targeted one? And easily? Really? Social media marketing is awesome. I love it – and not just because I might not have a job without it. There are tons of ways to provide value, foster relationships, build awareness and so much more on social. BUT, when push comes…
How to Get More Engagement on Twitter – 3 Elements of an Effective Tweet
You’re spending time and effort – maybe even money – marketing your business on Twitter, but you’re struggling to find value in the platform. Nodding your head? You want to have a more effective use of Twitter but don’t know how to increase Twitter engagement, right? I feel your pain. Once upon a time, I…
How to Optimize Your Twitter Profile Page – The Jab, Jab Right Hook Approach
Optimizing your Twitter profile page is one of the most important but often overlooked aspects of Twitter marketing. Seriously, folks, having a killer profile page can make or break your marketing efforts on Twitter. If you’re active on Twitter, it’s just a fact that people are going to view your profile page. Make sure you’re…
How to Create and Promote Your Own Twitter Trending Hashtag: The Case Study of #SocialTools16
Wouldn’t it be great if our hashtag became a Twitter trending hashtag? Why do certain Twitter hashtags trend and how can we make this work in our brand’s favor? You, too, can create and, if done right, promote your hashtag to the point where it trends globally on Twitter. This is the case study of…
Five Twitter Hashtag Analytics Tools and How to Leverage Them
The hashtag has come so far that now we are talking about Twitter hashtag analytics tools for business! How did this happen? And how can we best use these tools to leverage hashtag analysis for our business? The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty…
6 Twitter and Social Media Contest Ideas Worth Exploring
A Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. How many times have you seen businesses organizing a “RT to win” or a “Follow to win” contest? Running a contest in Twitter can be really simple and clean and, without a doubt, Twitter is a great…
6 Ways to Start Using Twitter in Your Real Estate Business TODAY
As a real estate professional, creating a strong social media presence is an essential part of your overall marketing strategy. Not only does it create visibility, but it can also lend credibility and authenticity to your business, thereby positioning you as the local expert. As the number of buyers and sellers turning to social media…
The Top 20 Twitter Clients – HootSuite, TweetDeck and More
I recently changed my main Twitter client (more information on that below) and decided to create a poll in my LinkedIn Group to find out what others use. I asked my 2,500 group members: What Twitter client do you use for business? Statistically speaking, the results can not represent the entire user base for those who…
Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business
With a user base of hundreds of million of users, Twitter is less about what we are doing now and more about becoming a channel for customer service, consumer campaigns, and big brands to engage with their present and potential customers. Needless to say, with the mass usage and attention to tweeting on the Internet,…
9 Twitter Etiquette Tips for Businesses Starting Out on Twitter
As I continue to speak to corporations, professional associations, as well as social media workshop attendees on the strategic value of Twitter for both B2C as well as B2B companies, I am finding many businesses starting to take the plunge and explore tweeting as a business tool. As you can imagine, becoming comfortable with a…
Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters
Despite the fact that Twitter has apparently grown from 58 to 175 million users in less than a year, it is clear that some of those “users” are actually “bots” or even corporations who have several different accounts to serve their current and potential customers with. Case in point: Dell alone has more than 30…
How Your Business Can Twitter Better with Hootsuite
Today’s blog post is contributed by my guest, Ann Smarty, who I have gotten to know through her managing the LinkedIn Subgroup “The Guest Blogger.” Her post is about my preferred Twitter tool which I am also passionate about and use in my own social media consulting and implementation, Hootsuite, which just today released…
6 Reasons Why Your Twitter Account May Be Restricted (Without Your Knowing It)
Twitter is starting to slowly grow up. Now that Fortune 500 companies are starting to recruit on Twitter and social networking sites like LinkedIn and search engines like Google and Bing are partnering with them, it was only a matter of time before Twitter took steps to root out spam as well as those who are…
Twitter Followers vs Following: What is the Ideal Ratio?
The never-ending question of quality vs quantity of Twitter Followers is similar to the argument of how many people you should connect with on LinkedIn or “friend” on any other social networking site. Yesterday I wrote that without enough connections on LinkedIn, you will not show up in as many search results. With Twitter, the…