Twitter Marketing

Twitter chats are a great way to connect with industry peers, grow your following and increase your social media profile. And they’re not just helpful for individuals: hosting Twitter chats can also be a big part of a business’s social media strategy. Chats increase customer loyalty and help turn your brand into a thought-leader if…

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Every day, 500 million tweets are sent. There are 330 million active Twitter users, and 500 million more confess to using the site without actually creating an account. It’s no surprise that 70% of small businesses are on Twitter – if you want to get your brand noticed, it’s the place to be. But with…

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Have you seen Tweets where the image has a description on the bottom and clicking the image actually takes you to a website? Ever wonder how to tweet a link with a preview image on Twitter? They’re the ones that look like this: Ever sat there scratching your head wondering how you can create one of…

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There are a zillion and one tools to help you manage your Twitter account. Trust me, I work for one of them. And while they’re all helpful and awesome in their own way, there are some nifty features built right into Twitter a lot of people don’t take advantage of. Today, we’ll talk about what…

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Do you feel like you’re just spinning your wheels on Twitter? Pumping out tweets but not much to show for it? Trust me, you are not alone! Look, everyone and their grandmother is out there competing for attention on Twitter. So if you want to get noticed and shared, you’re going to have to put…

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Are you struggling with writing tweets that get clicks back to your content? It can be a challenge – trust me, I know. But driving traffic is often the number one goal of businesses using Twitter for business, and rightly so. After all, Twitter is designed for people who are looking for information. In fact,…

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It’s not what you know, it’s who you know. The internet has changed a lot, but not that. Okay, what you know is also important. But, today we’re going to talk about “who you know” and how to connect with people on Twitter. The advantages of relationship building on Twitter are huge. Connect with new…

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Are you stuck in a rut with your Twitter marketing? It may be time to take a step back and look at your use (or lack thereof) of hashtags. There’s no denying the power of hashtags on Twitter. This image from the Buffer blog sums up quite nicely just how powerful hashtags are: Twice as…

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Life is busy for the social media marketer. Trust me, I get it. So when there’s an opportunity to save time on any task, even if it’s just a few minutes or seconds, I jump at it. That’s why I love these three Chrome extensions for Twitter. They make my life just a little easier…

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Fact: if your business has an active Twitter account, you have to, have to, have to be on top of it. If you never see or answer tweets to your business, that’s like listing a phone number you never answer. Fortunately, there’s an easy way to manage multiple Twitter accounts for businesses. TweetDeck (https://tweetdeck.twitter.com/) is one of…

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Social media marketing is awesome. I love it – and not just because I might not have a job without it. There are tons of ways to provide value, foster relationships, build awareness and so much more on social. BUT, when push comes to shove, the money is the list – your email list, that…

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You’re spending time and effort – maybe even money – marketing your business on Twitter, but you’re struggling to find value in the platform. Nodding your head? I feel your pain. Once upon a time, I was right there with you. I didn’t really “get” Twitter. And even once I got going, I struggled to…

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Optimizing your Twitter profile page is one of the most important but often overlooked aspects of Twitter marketing. Seriously, folks, having a killer profile page can make or break your marketing efforts on Twitter. If you’re active on Twitter, it’s just a fact that people are going to view your profile page. Make sure you’re…

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Wouldn’t it be great if our hashtag became a Twitter trending hashtag? Why do certain Twitter hashtags trend and how can we make this work in our brand’s favor? You, too, can create and, if done right, promote your hashtag to the point where it trends globally on Twitter. This is the case study of…

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The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. You’ve probably even met people who speak in hashtags: “Going shopping,…

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Tammy Kahn Fennell recently wrote a great post here on Maximize Social Business about having a social media productivity plan with plenty of advice on how to build your own. We all know that social media, in theory, is the quickest, most efficient, and most cost-effective way to communicate your message to the world. But at the same…

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Last year, based on data of 5,000+ agency accounts and 1.5 million tweets, San Francisco based digital agency Cibo provided us with an interesting summary of the top 20 Twitter clients being used. It’s time to take a look at which Twitter clients are popular. I decided to take the matter into my own hands this…

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“Maximizing Your Social” is all about fully leveraging the opportunities that social media holds for your entire enterprise. While most companies seem to be stuck on simply using limited social media channels for social media marketing or marketing communications, there is a new generation of enterprises that are using social media in a broader and…

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When I taught my first Twitter workshops WAY back in 2009, before Triberr existed, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. At that time, I mentioned that this was efficient for…

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As I continue to speak to corporations, professional associations, as well as social media workshop attendees on the strategic value of Twitter for both B2C as well as B2B companies, I am finding many businesses starting to take the plunge and explore tweeting as a business tool.  As you can imagine, becoming comfortable with a…

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As Twitter grows to encompass almost 200 million users and businesses display almost as many Twitter icons as Facebook icons on their websites, you’d think that companies are starting to figure out how to better utilize Twitter to inform and truly engage with the public.  While there are success stories of businesses on Twitter who…

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One of the amazing things about Twitter, when compared to a LinkedIn or a Facebook, is that it’s core functionality is so simple yet complemented with complexity by hundreds if not thousands of useful 3rd party apps because of its open architecture and growing ecosystem.  Where you don’t really need any external tools to maximize…

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Twitter is both a tool for communicating with your network as it is about sharing information that interests you.  While you may only connect with those in your professional network on LinkedIn and friends & family on Facebook, we are also following those that we share a similar interest with on Twitter that is helping…

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Let’s face it: Since email as we know it today started developing from the 1960s, a lot has changed.  The way we use email, the way that businesses try to get our email addresses to opt-us-in to their newsletters, and the fact that we tend to use email less and less as we send more…

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Today’s blog post was contributed by my guest, Ann Smarty, who I have gotten to know through her managing the LinkedIn Subgroup “The Guest Blogger.”   Her post is about my preferred Twitter tool which I am also passionate about and use in my own social media consulting and implementation, Hootsuite, which just today released…

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The following is a true story. It was late at night when I arrived at my hotel, a little past midnight.  It was a long day and I had a morning meeting with a client scheduled for the next day, so I was looking forward to getting to sleep as soon as I could.  Unfortunately,…

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This is a continuation of my previous post, where I wrote about 7 useful tips for those getting started on Twitter.  Assuming that you have just signed up on Twitter and don’t know where to go from here, instead of following everyone from your email address book that is already on Twitter by selecting “Find…

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Twitter is starting to slowly grow up.  Now that Fortune 500 companies are starting to recruit on Twitter and social networking sites like LinkedIn and search engines like Google and Bing are partnering with them, it was only a matter of time before Twitter took steps to root out spam as well as those who are…

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The never-ending question of quality vs quantity of Twitter Followers is similar to the argument of how many people you should connect with on LinkedIn or “friend” on any other social networking site.  Yesterday I wrote that without enough connections on LinkedIn, you will not show up in as many search results.  With Twitter, the…

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There are still a lot of people who ask me this question, both new Twitter users as well as veterans.  I thought I would write a post that would hopefully serve as a resource for the entire Twitter community to better understand this phenomenon.  It also serves as a conclusion that I have reached on…

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