Twitter Marketing

The digital marketing space is in constant flux, as are the most widely-followed social media trends. This blog already has a post about Facebook being dead for marketers, but Facebook is not the only social network in flux. This flux is especially apparent on Twitter, where an estimated 275 million users engage with one another…

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I personally can say that thought leadership can uplift a brand’s status on social media if things are done just right. Twitter, as an example, is one of the most powerful platforms where informed opinion leaders are developed. It is due to the platform’s openness and natural design users are inclined to connect with each…

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Twitter chats are a great way to connect with industry peers, grow your following and increase your social media profile. And they’re not just helpful for individuals: hosting Twitter chats can also be a big part of a business’s social media strategy. Chats increase customer loyalty and help turn your brand into a thought-leader if…

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Every day, 500 million tweets are sent. There are 330 million active Twitter users, and 500 million more confess to using the site without actually creating an account. It’s no surprise that 70% of small businesses are on Twitter – if you want to get your brand noticed, it’s the place to be. But with…

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Have you seen Tweets where the image has a description on the bottom and clicking the image actually takes you to a website? Ever wonder how to tweet a link with a preview image on Twitter? They’re the ones that look like this: Ever sat there scratching your head wondering how you can create one of…

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There are a zillion and one tools to help you manage your Twitter account. Trust me, I work for one of them. And while they’re all helpful and awesome in their own way, there are some nifty features built right into Twitter a lot of people don’t take advantage of. Today, we’ll talk about what…

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Do you feel like you’re just spinning your wheels on Twitter? Pumping out tweets but not much to show for it? Trust me, you are not alone! Everyone wants to know how to get more retweets on Twitter! Look, everyone and their grandmother is out there competing for attention on Twitter. So if you want…

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Are you struggling with writing tweets that get clicks back to your content? It can be a challenge – trust me, I know. But driving Twitter website traffic is often the number one goal of businesses using Twitter for business, and rightly so. After all, Twitter is designed for people who are looking for information….

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It’s not what you know, it’s who you know. The internet has changed a lot, but not that. Okay, what you know is also important. But, today we’re going to talk about “who you know” and how to use Twitter successfully to connect with people. The advantages of relationship building on Twitter are huge. Connect…

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Are you stuck in a rut with your Twitter marketing? It may be time to take a step back and look at your use (or lack thereof) of hashtags. There’s no denying the power of hashtags on Twitter. This image from the Buffer blog sums up quite nicely just how powerful they are: Twice as…

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Life is busy for the social media marketer. Trust me, I get it. So when there’s an opportunity to save time on any task, even if it’s just a few minutes or seconds, I jump at it. That’s why I love these three Chrome extensions for Twitter. They make my life just a little easier…

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Fact: if you have a Twitter account for business, you have to, have to, have to be on top of it. If you never see or answer tweets to your business, that’s like listing a phone number you never answer. Fortunately, there’s an easy way to manage multiple Twitter accounts for businesses. TweetDeck (https://tweetdeck.twitter.com/) is one…

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Build an email list with Twitter? A targeted one? And easily? Really? Social media marketing is awesome. I love it – and not just because I might not have a job without it. There are tons of ways to provide value, foster relationships, build awareness and so much more on social. BUT, when push comes…

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You’re spending time and effort – maybe even money – marketing your business on Twitter, but you’re struggling to find value in the platform. Nodding your head? You want to have a more effective use of Twitter but don’t know how to increase Twitter engagement, right? I feel your pain. Once upon a time, I…

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Optimizing your Twitter profile page is one of the most important but often overlooked aspects of Twitter marketing. Seriously, folks, having a killer profile page can make or break your marketing efforts on Twitter. If you’re active on Twitter, it’s just a fact that people are going to view your profile page. Make sure you’re…

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Wouldn’t it be great if our hashtag became a Twitter trending hashtag? Why do certain Twitter hashtags trend and how can we make this work in our brand’s favor? You, too, can create and, if done right, promote your hashtag to the point where it trends globally on Twitter. This is the case study of…

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Most bloggers and sites that drive a torrent of web traffic and cultivate a huge following do two things very well: First, they build compelling content that creates opportunities for attention, engagement, conversation and recognition making Google searchers stick to their site like superglue. Second, they harness the power of Twitter to drive highly targeted traffic…

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One simple, almost effortless, way to drive more traffic to your website is to increase your tweeting frequency of your evergreen blog posts to generate more Twitter traffic. Evergreen blog posts are timeless and always relevant. For example, a blog post on Facebook’s latest newsfeed changes is not likely going to be relevant for long….

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Are you using images within your social media updates? Would you like to know how to increase engagement by using visual marketing? There’s no doubt about it, visual media has changed the way we create, share and consume online content. No matter the social network, graphics have inundated our online lives. The same is true…

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The hashtag has come so far that now we are talking about Twitter hashtag analytics tools for business! How did this happen? And how can we best use these tools to leverage hashtag analysis for our business? The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty…

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Last year, based on data of 5,000+ agency accounts and 1.5 million tweets, San Francisco based digital agency Cibo provided us with an interesting summary of the top 20 Twitter clients being used. It’s time to take a look at which Twitter dashboards are popular. I decided to take the matter into my own hands this…

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“Maximizing Your Social” is all about fully leveraging the opportunities that social media holds for your entire enterprise. While most companies seem to be stuck on simply using limited social media channels for social media marketing or marketing communications, there is a new generation of enterprises that are using social media in a broader and…

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With a user base of hundreds of million of users, Twitter is less about what we are doing now and more about becoming a channel for customer service, consumer campaigns, and big brands to engage with their present and potential customers.  Needless to say, with the mass usage and attention to tweeting on the Internet,…

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As I continue to speak to corporations, professional associations, as well as social media workshop attendees on the strategic value of Twitter for both B2C as well as B2B companies, I am finding many businesses starting to take the plunge and explore tweeting as a business tool.  As you can imagine, becoming comfortable with a…

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Despite the fact that Twitter has apparently grown from 58 to 175 million users in less than a year, it is clear that some of those “users” are actually “bots” or even corporations who have several different accounts to serve their current and potential customers with.  Case in point: Dell alone has more than 30…

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Twitter is both a tool for communicating with your network as it is about sharing information that interests you.  While you may only connect with those in your professional network on LinkedIn and friends & family on Facebook, we are also following those that we share a similar interest with on Twitter that is helping…

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Today’s blog post is contributed by my guest, Ann Smarty, who I have gotten to know through her managing the LinkedIn Subgroup “The Guest Blogger.”   Her post is about my preferred Twitter tool which I am also passionate about and use in my own social media consulting and implementation, Hootsuite, which just today released…

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The following is a true story of how to deal with an angry customer on Twitter. It was late at night when I arrived at my hotel, a little past midnight.  It was a long day and I had a morning meeting with a client scheduled for the next day, so I was looking forward…

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Twitter is starting to slowly grow up.  Now that Fortune 500 companies are starting to recruit on Twitter and social networking sites like LinkedIn and search engines like Google and Bing are partnering with them, it was only a matter of time before Twitter took steps to root out spam as well as those who are…

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The never-ending question of quality vs quantity of Twitter Followers is similar to the argument of how many people you should connect with on LinkedIn or “friend” on any other social networking site.  Yesterday I wrote that without enough connections on LinkedIn, you will not show up in as many search results.  With Twitter, the…

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There are still a lot of people who ask me this question of what does Follow Friday mean, both new Twitter users as well as veterans.  I thought I would write a post that would hopefully serve as a resource for the entire Twitter community to better understand this phenomenon.  It also serves as a…

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