“In my world, if you really care about SEO, you need to care about how fast your pages load. Speed may not be the most important ranking factor, but it’s a factor nonetheless. As long as Google’s search algorithm remains a mystery, you’ll never know what type of optimization tipped your site from page 3 to page 1. For some sites, faster pages could be that tipping point.”Speed has been a factor in Google search rankings since 2010. While some might question how important of a factor it is, there is a greater purpose for having a faster website as detailed by Geir Ellefsen in his WordPress Performance And Speed Optimization Tips post:
“There are lots of benefits of having a blazing fast site:The problem, and the oxymoron of writing a blog post about WordPress plugins while seeking faster speed, is that it is commonly known that WordPress plugins can slow down your website. That’s why I’ve been trying to follow the advice of someone I have high respect for, Derek Halpern of Social Triggers, who says in his What WordPress Plugins Are Vital To The Success Of Your Blog? post:
- Better user experience
- People spend longer time on your site if it loads fast
- Search engines can crawl your site faster”
When you use more plugins, your website loads slower. And when your page loads slower, you’re killing your conversion rates, and your search engine rankings. (Google recently announced that it uses page load times in their search algorithm. Additionally, countless studies have shown that if you increase your page load times by as little as 0.1 second, you can lose a huge amount of sales). So how many WordPress plugins should you use? The answer is FEWER.But it’s not just WordPress plugins that slow down your site. It’s also the quality of the code in which each plugin is developed. Since the last revision of this blog post, in order to further increase speed, I have made two key decisions:
- Completely removed my dependence on the JetPack plugin, as it has become a very bloated piece of code that undoubtedly is slowing down my site. While I don’t have the data to prove it, I am blindly following the advice of The Blogging Millionaire – and if you don’t him, you can find him on my list of recommended social media marketing podcasts.
- I have moved my WordPress hosting to a site that is dedicated at providing high speed at a reasonable price, and for this reason I have chosen BigScoots and couldn’t be happier.