Instagram has long been a place to share your ideas through pictures and, more recently, videos. However, with that success, it has become harder and harder to get your content noticed. As with websites, on Instagram, you need to make your content visible to people who want to find it. While people that follow you will usually see what you put out, as marketers we want the content to be seen far and wide. By far, the easiest way to accomplish that is by using hashtags.
Unfortunately, it’s often difficult to find the right hashtags. Some are normally obvious, such as a branded tag that goes on all of your content or a relatively generic tag for your products. However, we always want to include tags that will get our content noticed on a more targeted scale. Having the right hashtags boosts overall ROI and web traffic. For that, we need hashtag research.
While there are many ways to carry out hashtag research, one of the easiest is by using a hashtag generator. Let’s look at how these tools work. Then, we’ll look at 14 of the best Instagram hashtags generators.
The Importance of Instagram Hashtags
Instagram hashtags are very important for success on the platform. That’s because hashtags do more than tell a story. Rather, they make it easier to find content along a similar theme. For that reason, hashtags are an important way to help people discover what you have to offer. Brands, in particular, need to associate their content with particular industries and topics. After all, they don’t have a face behind their content in the same way that people do.
Here’s the thing. While it’s never a good idea to “spam” an Instagram post with irrelevant hashtags, you should still list enough hashtags to attract everyone who would be interested in your content. And posters should consider adding several relevant hashtags. In fact, researchers have found that using 11 or more hashtags boosts engagement with posts by up to 450% compared to posts that don’t have any hashtags. That’s a huge advantage!
Having the right hashtags has greater consequences than increased engagement. In fact, one company found that optimizing hashtags increased the reach of their posts by around 15-30%! Considering that each of these eyeballs can become customers in the future, it’s easy to see that hashtags greatly increase overall ROI. Luckily, there are Instagram hashtags generators to help.
Further Reading: 8 Powerful Ways How to Use Instagram Hashtags for More Exposure
How Instagram Hashtags Generators Work
No matter how you cut it, it’s often hard to pick the right hashtag for your posts all the time. While branded hashtags will be used with most posts on brand profiles, there’s a significant amount of potential variation for the rest of your hashtags. This isn’t surprising when you consider that brands typically have many different products. For instance, fashion brands can sell different types of pants, shirts, ties, dresses, and so on. Each of these product types needs different hashtags on their Instagram pictures to shine, and to do well on the Instagram algorithm.
An Instagram hashtags generator helps to bridge the gap between marketer creativity or knowledge, and the best descriptions to put products in a good light. They work by turning keywords or pictures into hashtags. In some cases, you’ll choose relevant keywords for each photograph, just like you would for a blog post or web advertisement. Other tools, though, help generate hashtags from the uploaded photograph. Once the hashtags are generated, you can pick the ones you think are best for each post.
The 14 Best Instagram Hashtags Generators
With that in mind, let’s look at the different hashtag generators available today. Each has different features, from basic to advanced. In addition, there’s a range of pricing that starts from free. Finally, some generators are freestanding, while others are part of a bigger tool or suite of tools. Either way, they’ll save you a lot of research time.
Instavast is an AI bot that helps people increase their following and engagement. This means that it’s a great tool overall for beginners on Instagram who, for instance, want to become Instagram influencers. It’s also a great option for startup or small businesses.
Their hashtag generator is a free tool that lets you get hashtags based on a photograph, the website URL, or keywords. For photos, you’ll upload the image and wait for the bot to come up with ideas. URL-based searches only need the web address. And finally, you can do a manual search that uses keywords. Simply select the best search method based on circumstances.
Pricing: Free. Other tools from the company cost money.
All hashtag is different from other Instagram hashtags generators in that they also analyze hashtags to find out which ones are best. They also have a hashtag creator, which is handy if you’re planning a new marketing campaign or just starting out on Instagram.
Despite the extra features, All Hashtags is easy to use. Simply type in a single keyword, select the desired social media platform (it supports some others), and click “generate.” For Instagram, the maximum is 30 tags because that’s how many you’re allowed for each post. You can filter through hashtags if needed, or use the other tools to decide which ones are most likely to succeed.
Photerloo is a photo uploading tool. It supports Instagram, Facebook, and Twitter, along with several photo sites that can host images for sale. This means that among Instagram hashtags generators, this one has a more commercial focus.
To obtain hashtags, you’ll simply upload the photograph. Then, their machine learning-based program will analyze your picture to find both hashtags and keywords. In other words, to get hashtags you don’t need any post copy or even keywords. For this reason, you can use Photerloo results while planning other ads or campaigns around the photo.
Pricing: free. Unpublished cost for the uploading functions of Photerloo.
Hashtagify is a keyword and hashtag planner that is specifically geared towards marketers. Use it to track other users’ hashtags, find popular ones in your industry, and quantify your success. For this reason, it’s great analytics and intelligence tool, too. The Instagram hashtags generators part is subscription-only. However, I was able to determine that you can find tags based on keywords as well as an analysis of your account.
Pricing: from $29/mo with a free trial
Tags Finder is a tool that helps you find Instagram hashtags based on your keywords. Simply type the keywords into their tool, and ask for one of three different results types. “Related” hashtags find the top hashtags for your keyword. “Similar” hashtags contain the keyword itself. Finally, “combined” results give you both.
Besides these three results options, with Tags Finder you can get local hashtags. This sets it above many other Instagram hashtags generators when it comes to small, local business, and location-specific products.
Sistrix is a multipurpose SEO tool that provides free hashtag suggestions for Instagram. Unlike other Instagram hashtags generators, you need to start with the first hashtag. From there, you’ll get more suggestions for similar tags. You can get up to 25 results a day, after which you need to register. With that said, Sistrix is an option if you need other SEO services. This is especially true if you’re looking for non-social media solutions since it supports Google search and Amazon. Great for e-commerce businesses.
Pricing: hashtag tool is free. Membership for Google optimization from $125/mo
Kicksta is an AI-based service that helps you expand your Instagram following. They do this with hashtag research and the “like method.” In other words, getting people to see your content and “like it.” This in turn helps you gain exposure as the people who follow the users who like your stuff also get to see it. Over time, you’ll get genuine, engaged followers rather than fake followers who never do anything.
Unlike other Instagram hashtags generators I’ve seen so far, Kicksta doesn’t let you play with their tool. Instead, they’re using the “free” tool as a lead generator for their paid services. In addition, it appears that you need a starter hashtag for that tool to work.
Pricing: Free with email; paid subscription from $49/mo
Bigbangram is a digital marketing agency that provides a lot of free tools for content marketing purposes. Simply navigate to the hashtag generator page and input a keyword that describes your picture. They even have an iOs and Android app. Bigbangram will return results and indicate which ones are most likely to get you to the top of the search. They’ll also tell you which hashtags will give your post a wider audience. Select the tags that make sense based on those metrics, and you’re ready to post.
Pricing: the tool is free; general services pricing requires contacting the agency.
Ritetag is a tool by ritekit. It is available on the web, with a Chrome extension, or on mobile apps. You can get hashtags for any social network that uses them, plus email. Search using pictures anywhere on the web, or pictures stored on your smartphone. What makes this unique among Instagram hashtags generators, though, is that the suggestions are based on real-time results. This means that if a certain tag in your niche goes viral, Ritetag will know this. If you submit a picture or text that fits the tag, they’ll suggest that you use it.
The weakness of this tool is that it has some limitations. For instance, there isn’t a good way to use Ritetag for pictures stored on your hard drive. You might be able to use the browser extension to analyze pictures in cloud storage, though. With that said, the app is compatible with other social media and web publishing tools.
Pricing: Unable to ascertain.
This is one of the few Instagram hashtags generators that have an option to sign up but never charge a dime. You can get basic hashtag results based on an initial hashtag plugged into their search function. Then you can filter hashtags on your results page, just like you would in a database. The downside is that you need an initial tag. However, if you’re using the same tags too often then this is a great way to get new ones. Think of it as a hashtag thesaurus! Sign up for an online user forum and more thorough results.
Arguably, Display Purposes is the OG of Instagram hashtags generators: it has been around for a very long time. It’s also super easy to use. Simply enter keywords or a hashtag, and get back more tags to use across social networks that use them. In addition, Display Purposes tracks banned hashtags. To find them in your account, search for your Instagram or Twitter handle. Their search function will scan the profile automatically. Better yet, you’ll get pointers to form a new hashtag strategy.
Tailwind is a multipurpose Instagram and Pinterest planner and scheduler. As part of this, they have a hashtag generator for Instagram. To use it, you’ll need to sign up for the service. Then, the hashtag tool will analyze your Instagram post to find the best hashtags. Simply post the content, and add the hashtags to your first comment. This way, your post looks neat and tidy while also ranking where it matters most.
Pricing: Freemium. Paid starts at $10/mo
Flick is a tool that manages both hashtags and Instagram analytics. It’s also one of the few Instagram hashtags generators on this list that works in many different languages. With Flick, you get more than just a list of hashtags. Rather, you get information on which ones are performing the best, based on your own statistics. This helps you tweak your strategy over time. Unfortunately, Flick doesn’t let you test drive the tool without signing in, so I couldn’t see how it works.
Pricing: From £7/mo
Task ant is another SEO tool that also works with hashtags for Instagram and Amazon. Premium users can get significant extra features, such as hashtag groupings that make life easier over time. However, you can use the basic hashtag generator for free. Simply type in a keyword, and they’ll give you a list. The list doesn’t come with any analytics information without a premium account, however. Also, you can only search by keyword and hashtag, not by uploading images.
Pricing: From $49/mo.
There’s little question that Instagram has come a long way from its hobbyist roots. Now, rather than being only a social network, it has morphed into a vast online marketplace. In turn, that has made it harder to get images discovered on the network. Luckily, with these Instagram hashtags generators, you have a good chance of growing your following and increasing buzz around your brand. Try one today!
Looking for more Instagram marketing tools? Check out these posts!
- The Top 23 Instagram Tools You Need for Successful Marketing
- How to Create Content for Instagram: 8 Design Tools Social Media Marketers Should Use
Hero photo by Guilherme Lahmann on Unsplash