Every click, every share, every conversion tells a story—but are you listening to what your data is saying? Making marketing decisions without proper analytics is like throwing darts in the dark—you might hit something, but you’re probably wasting a lot…
In an era where 2.71 billion people shop online, digital marketing isn’t just an option – it’s the lifeline of modern business success. As a digital marketing consultant who’s helped countless businesses transform their online presence, I’ve seen firsthand how…
In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management,…
A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here’s what you need to know: Aspect Full-Time CMO Fractional CMO Time 40+ hrs/week 15-20 hrs/month Cost $150K+/year $36K-$72K/year Focus…
Digital marketing and social media marketing are often confused, but they’re not the same thing. Here’s what you need to know: Key differences: Where they connect: Quick Comparison: Aspect Digital Marketing Social Media Marketing Channels Websites, search engines, email, apps…
Digital marketing and affiliate marketing are two popular online strategies, but they work quite differently. Digital marketing is like being the captain of your own ship. You’re in charge of promoting your products or services across various online channels. You…
Whether you are a podcaster or you want to analyze podcasts for advertising or guest appearance purposes, you will want to know what podcasts are popular and how certain podcasts compare in terms of popularity. These charts are useful as…
I have personally seen how AI has provided a ton of benefits to my own Your Digital Marketing Coach podcast. Now i want to teach YOU about the power of AI podcasting through the tools that make cutting edge technology…
I have talked about podcasting in the past, and how this oft-overlooked marketing strategy is one that should not be ignored. Podcast guesting, however, is perhaps even less discussed, but can be an extremely valuable tool in your marketing arsenal. …
If you’re a podcaster and haven’t been creating transcripts, you should definitely consider implementing transcript generators into your workflow. These tools allow you to repurpose content and reach a wider audience and, given that they’re free, they won’t drain your…
