Why is investing in the best email marketing tool for your company important? I always say that you need to meet the digital user where they are, and that is either in social, search, or email. Your choice of email marketing tool is as important as to what social media marketing dashboard or SEO tool…
Your Guide to Email Marketing
You have to meet the digital customer where they are at, and if they are not in social media or searching for information on the Internet, there's a good chance that they are glancing at their emails.
If you think email marketing is dead, keep reading for our comprehensive guide to email marketing that will help you see its business value.
It is safe to say that email marketing has come a long way from the wild West days of spamming everyone everywhere. Now, there are plenty of guidelines for the ethical marketer to work with, both in email and other places.
Not sure where to start? This post by Amy Hall gives a quick introduction into the basics of email marketing. It is essentially a step-by-step how to. First, you need to get the right email provider. Not all email clients allow for bulk mailings, so you need one that does. Second, you need to build a list. This one has regulatory requirements that include getting the owner’s permission to send them marketing messages. Hall gives you some options on accomplishing both the gathering and permission parts of the task. Third, once you have a compliant email list, you’ll need to link it to your bulk email provider. After that, you’ll just need to write, design, and send your emails.
We marketers are all about statistics. After all, they help us to determine which tactics and techniques are working, as well as which ones aren’t.
Here, I talk about the statistical basis of using email marketing, which consistently show that email marketing works. For one thing, the ROI is huge. Just write a catchy email and distribute. For another, people really do buy things because of the emails they get. Since nearly everyone with internet access also has an email address, you can reach millions with ease. After that, I give some practical tips. For instance, you’ll want to send emails at times when people are most likely to open them. Make the email personalized, add great click through features, and use emojis for added oomph.
We marketers love our tools, and there’s a good reason for this. Sending individual emails takes a crazy amount of time, so methods of sending out bulk emails is almost as old as the medium itself. However, there are other things to think about, such as writing a compelling email and making it into something people want to read.
Here, I give you a list of 15 email marketing tools and talk about why they’re useful. First, nonprofits find Active Campaign to be a great all-round email client. AWeber does the same thing, but it also offers list-building tools. Starting out? Try Benchmark, which offers a free version for those with small email lists. Campaign Monitor and Constant Contact are intended to save you as much money and increase ROI through analytics and pruning your email list. Drip and Convert Kit are easy to use, but have fewer features. Get Response and Hubspot are both comprehensive solutions which integrate with other aspects of your marketing efforts. iContact and Keap (Infusionsoft) are both geared to the needs of small businesses. For something that’s light on features but still effective, try MailChimp or MailerLite, both of which have free plans. Finally, MailJet and Send In Blue both are geared towards large businesses that use email for both marketing and customer service.
Email Marketing Strategy
Before you even send that first marketing email, make sure you have a defined strategy. Otherwise, you risk being ineffective and missing out on major ROI.
Josh Harisson gives us four best practices for including emails in your overall marketing strategy. First, he suggests defining your goals upfront. Second, be sure to keep your emails relevant to the message. Third, make your emails easy to read. Finally, hook your customers on what you’re offering with a great CTA.
Ready to jump in? Here is some practical advice for setting up your email campaigns.
As Amy Hall points out, your company Facebook page is a great place to collect emails for marketing campaigns. Be sure to get everyone to opt in using a compliant form. Then, she gives us a step by step guide on how to set these forms up and link them to our CRM or email client. Best of all, you can almost set them and forget them.
Both welcome emails and drip campaigns are highly effective ways of building customer relationships. In this post, Amy Hall tells us why each type of email is so important, and then teaches us how to write effective ones. Briefly, welcome emails tell customers that they are valued. And, drip emails perform a variety of functions, from keeping your brand on the forefront of the customer’s mind, to turning abandoned carts into finished sales.
Monthly newsletters are a great way to connect with customers on a regular basis. However, writing them may seem like a daunting task. This post breaks the process down into four phases. First is planning: deciding what format to use, and when to send it. Then, select content that will be engaging and fit into the email. Schedule your monthly newsletter, and finally check the analytics a month later to see how well you did. Then, adjust the process next month to reflect analytic insights.
One of the great things about email marketing is that it helps turn leads into customers, and customers into regular customers. But how do you generate new leads?
While public groups are generalized and open access, private Facebook groups can be used as true lead magnets for the right niche. One way to do this is by collecting emails as part of the sign-up process, and asking people to opt in to emails. Onboarding questions offer a similar opportunity but can be more targeted. Cover images can contain links that lead to landing pages, and finally, CTAs encourage next steps.
Lead magnets can be a wide variety of things, including many types of content. They are important, because they allow you to get leads in exchange for something of value to the consumer. Every business should be using them because they allow consumers to see them as experts in their field. Different types of lead magnets are discussed. Finally, the author gives tips on deploying them on your website and social media channels.
Email Marketing and Social Media
Email marketing is a more private way to reach out to people than social media is. And yet, they often go hand in hand. You can use social media to grow your email list, and vice versa.
Briefly, there are reasons why you should use each type of marketing, because each has its drawbacks and advantages. Amy Hall examines the pros and cons of both email and social media marketing. Pros for email include cost and ROI, while cons include time spent and the risk of being labelled spam. For social media, advantages include better engagement and branding, against the problem of consistency.
Email is an excellent way to get more social media followers, and this post tells you how. For example, through email you can encourage customers to connect to your social media and include links in the text. Some email clients allow you to integrate social media followers into your mailing list through direct opt-ins. And of course, you can incentivize people to consume both email and social by making it fun to do so.
Check Out All of Our Email Marketing Posts Below!
Most businesses I talk with express a desire to use their email marketing more efficiently. Usually, this means using Welcome Emails and Drip Campaigns, segmenting their list to encourage more sales, and using personalization to get a better open and click-through rate. This month we’re going to move beyond email marketing 101 and talk about…
It’s been predicted that there would be an end of email one day, but so far, email is still going strong a decade after that famous prediction was made by Sheryl Sandberg of Facebook. Social media may have caught up to the spotlight when it comes to marketing, but is email marketing still critical to…
How do you grow an email list? Well, a lead magnet is one answer. An email list is one of the most powerful and valuable assets of your business. But growing a list can be a big challenge for some companies. Many people think they need a large list to be successful with email marketing….
Email marketing 101. You know you need to do it. You’re convinced it’s the way to go. But how do you get started, figure out what to send in your newsletter every month and get your email into your subscriber’s inbox? All the info and tasks about email marketing can be complicated and confusing. But…
Your monthly newsletter should be simple right? Should be, but not always. What do your subscribers want to know? What can you tell them that will have them open the email and read? What type of newsletter will you send your subscribers every month? Will you send the same format every month? Will you send…
Having a website and social media accounts are both necessary to get your business noticed. To stay in touch with potential clients email blasts and newsletters are your best avenue of communication. You have a sign-up form on your website, but where else can you add your subscription form to stay in touch and generate…
There’s no doubt that social media has made a big splash in the world of marketing the past few years – and it’s a trend that shows no signs of slowing down. That said, however, is social media making email campaigns obsolete? It’s an interesting question that, at least among experts, produces a variety of…
The number of social media followers you have can be an important measurement for business growth and success. To help you get more social media followers, check out these tips for using email marketing to build your social media following. Encourage Email Subscribers to Follow You on Social Media Perhaps the easiest – if not…