You have to meet the digital customer where they are at, and if they are not in social media or searching for information on the Internet, there’s a good chance that they are glancing at their emails.
If you think email marketing is dead, keep reading for our comprehensive guide to email marketing that will help you see its business value.
It is safe to say that email marketing has come a long way from the wild West days of spamming everyone everywhere. Now, there are plenty of guidelines for the ethical marketer to work with, both in email and other places.
Not sure where to start? This post by Amy Hall gives a quick introduction into the basics of email marketing. It is essentially a step-by-step how to. First, you need to get the right email provider. Not all email clients allow for bulk mailings, so you need one that does. Second, you need to build a list. This one has regulatory requirements that include getting the owner’s permission to send them marketing messages. Hall gives you some options on accomplishing both the gathering and permission parts of the task. Third, once you have a compliant email list, you’ll need to link it to your bulk email provider. After that, you’ll just need to write, design, and send your emails.
We marketers are all about statistics. After all, they help us to determine which tactics and techniques are working, as well as which ones aren’t.
Here, I talk about the statistical basis of using email marketing, which consistently show that email marketing works. For one thing, the ROI is huge. Just write a catchy email and distribute. For another, people really do buy things because of the emails they get. Since nearly everyone with internet access also has an email address, you can reach millions with ease. After that, I give some practical tips. For instance, you’ll want to send emails at times when people are most likely to open them. Make the email personalized, add great click through features, and use emojis for added oomph.
We marketers love our tools, and there’s a good reason for this. Sending individual emails takes a crazy amount of time, so methods of sending out bulk emails is almost as old as the medium itself. However, there are other things to think about, such as writing a compelling email and making it into something people want to read.
Here, I give you a list of 15 email marketing tools and talk about why they’re useful. First, nonprofits find Active Campaign to be a great all-round email client. AWeber does the same thing, but it also offers list-building tools. Starting out? Try Benchmark, which offers a free version for those with small email lists. Campaign Monitor and Constant Contact are intended to save you as much money and increase ROI through analytics and pruning your email list. Drip and Convert Kit are easy to use, but have fewer features. Get Response and Hubspot are both comprehensive solutions which integrate with other aspects of your marketing efforts. iContact and Keap (Infusionsoft) are both geared to the needs of small businesses. For something that’s light on features but still effective, try MailChimp or MailerLite, both of which have free plans. Finally, MailJet and Send In Blue both are geared towards large businesses that use email for both marketing and customer service.
Ready to jump in? Here is some practical advice for setting up your email campaigns.
As Amy Hall points out, your company Facebook page is a great place to collect emails for marketing campaigns. Be sure to get everyone to opt in using a compliant form. Then, she gives us a step by step guide on how to set these forms up and link them to our CRM or email client. Best of all, you can almost set them and forget them.
Both welcome emails and drip campaigns are highly effective ways of building customer relationships. In this post, Amy Hall tells us why each type of email is so important, and then teaches us how to write effective ones. Briefly, welcome emails tell customers that they are valued. And, drip emails perform a variety of functions, from keeping your brand on the forefront of the customer’s mind, to turning abandoned carts into finished sales.
One of the great things about email marketing is that it helps turn leads into customers, and customers into regular customers. But how do you generate new leads?
While public groups are generalized and open access, private Facebook groups can be used as true lead magnets for the right niche. One way to do this is by collecting emails as part of the sign-up process, and asking people to opt in to emails. Onboarding questions offer a similar opportunity but can be more targeted. Cover images can contain links that lead to landing pages, and finally, CTAs encourage next steps.
Lead magnets can be a wide variety of things, including many types of content. They are important, because they allow you to get leads in exchange for something of value to the consumer. Every business should be using them because they allow consumers to see them as experts in their field. Different types of lead magnets are discussed. Finally, the author gives tips on deploying them on your website and social media channels.
Email marketing is a more private way to reach out to people than social media is. And yet, they often go hand in hand. You can use social media to grow your email list, and vice versa.
Email is an excellent way to get more social media followers, and this post tells you how. For example, through email you can encourage customers to connect to your social media and include links in the text. Some email clients allow you to integrate social media followers into your mailing list through direct opt-ins. And of course, you can incentivize people to consume both email and social by making it fun to do so.
It’s been predicted that there would be an end to email one day, but so far, email is still going strong a decade after that famous prediction was made by Sheryl Sandberg of Facebook. Social media may have caught up…
Effective communication and networking with business individuals is a crucial marketing strategy. Emailing is a great way to achieve this. Marketing experts consider it one of the most efficient ways to communicate with people, especially in the marketing industry. In…
Why is investing in the best email marketing software tool for your company important? I always say that you need to meet the digital user where they are, which includes meeting them via social, search engines, or email. Your choice…
Email marketing is one of the oldest forms of digital communication. In 1978, Gary Thuerk sent the first email blast to 400 recipients promoting DEC machines, which resulted in $13 million worth of sales. Since then, email marketing has become…
Ah, email marketing. No other channel quite compares, does it? With its low costs, ease of use, and ability to reach a global audience, it’s no surprise that email automation is a marketing favorite. The problem? While 57% of marketers…
Whether you are a solopreneur or run a marketing department in a large company, you’ll quickly find that customers love e-mail. While this may surprise you, especially if you get a lot of marketing emails that just go into the…
Sometimes we all need some new email marketing ideas to fuel our digital marketing inspiration. Email has cemented its position as one of the profitable marketing channels, boasting 3x higher conversion rates than social media marketing. Tactful, personalized emails help…
There’s no question that email marketing is one of the most successful ways to boost sales and serve your customers better. However, there are several challenges to this marketing technique. For instance, if you aren’t a blogger then there’s the…
With an average ROI of $36 for every dollar spent, email marketing is no doubt one of the surest ways of connecting with your target customers at a deep and personal level. However, only well-structured and monitored campaigns record such…
Email marketing is still one of the best ways to reach customers and convince them to buy from you. However, writing a good marketing email is an art, and it all starts with the subject line. That’s what’s going to…
There might be a lot of talk about social media, viral marketing, growth hacking, and paid media advertising, but that doesn’t mean email marketing is becoming any less valuable. It’s still alive and kicking. Once you crack the code on…
Most marketers know that email marketing is highly effective. After all, even if you don’t have numbers for your brand, there’s at least personal experience: we all love to get promotional emails from our favorite brands. However, not all emails…
Email marketing can be one of the most beneficial marketing strategies for brands of all shapes and sizes…when it’s done right. If you manage to curate an email list of engaged and interested customers, both new and existing, then email…
Email marketing is all about keeping in better touch with your customers. The bigger and more engaged your list becomes, the more revenue that can be generated for businesses in all industries. But how can you repeatedly engage with your…
Especially if you’re starting out with email marketing, it’s hard to justify paying a bunch of money for something that you are unsure will pay off. After all, there are a lot of competing email marketing products out there, and…
Do you know that 78% of people watch online videos every week? This makes it one of the most successful types of communication mediums. No, we don’t mean to reel you in by writing click-bait sentences. This figure is as…
Regardless of many predictions that email would disappear someday, it is alive and well. With the average consumer checking either work or personal email several times a day, it is one of the more reliable forms of communication. Furthermore, unlike…
As social media platforms rapidly grow in popularity, there are a lot of concerns over the future of email marketing. Chances are, you’ve heard someone proclaim that email marketing is dying. This is a terrifying thought, but it’s far from…
Email marketing has stood the test of time as one of the best marketing options available, there are few (if any) companies that have blackballed email marketing efforts. Instead, it has stood the test of time over and over and…
If you are a small business, it’s safe to say that relationships are your bread and butter. After all, people love to buy goods and services from people that they know. In many cases, having to pay extra for these…
For most people, consumers and marketers alike, email marketing is an everyday part of life. For consumers, it’s one of the best ways to keep in touch with their favorite retailers or other companies. And for marketers, email is a…
Let’s say you want to launch an email marketing campaign. After all, email is, without a doubt, an integral essence of digital marketing. 31% of B2B marketers believe that email marketing is the best strategy to nurture leads. 59% claim…
Since almost all marketing campaigns and social media strategies are intrusive and just suddenly pop out of nowhere, opt-in email marketing puts your business in a good light with your customers. Being intrusive and sending different unsolicited marketing campaigns can…
No matter what industry you are in, there’s little doubt that email marketing is still invaluable. This is true, despite the fact that many of us get a lot of emails every day. Besides, email programs increasingly distinguish between commercial…
Since the late 90s, the application of Email for sales and marketing continues to be on the rise. Before email marketing came into existence, marketers used to communicate with the help of what is now called snail mail or telephone,…
Although it’s relatively old school in our modern, digital age, email marketing is still a major force in marketing. In fact, targeted email marketing is just as popular as it was a decade ago, if not more. This isn’t surprising,…
One thing about marketing that will likely never change is its focus on numbers. In particular, the return on investment will always be at the top of our minds. Although it’s newer than traditional media methods, email marketing is no…
Whether you’re experienced with email marketing or just starting out, one of the tougher tasks is building an email marketing funnel. After all, most of us are used to writing creative emails and then hoping they work out. However, this…
No matter how you look at it, ecommerce email marketing is everywhere. If you’re the typical US-based consumer, you probably have a lot of promotional emails coming in each day. In fact, most major sites you’ve shopped at in the…
Just as laws have been passed to better regulate the telephone, so are email marketing laws evolving to protect the consumer. Most of us here are old enough to remember the days of ringing telephones during dinner. While a few…
Email marketing offers a cost-effective way for small and large businesses to connect with existing customers and leads. In fact, stats show that many companies generate $40 for each dollar that they spend on their email marketing budgets. If you’re not…
As soon as you start typing “is email…” in the Google search bar, you immediately get two suggestions. The first one is “is email marketing dead”, and the second – “is email marketing effective”. So, apparently, the topic is controversial.…
When following email marketing best practices, emails can prove to be very helpful in growing your business. It doesn’t take a lot of imagination to realize how you can utilize email marketing to keep your potential and current customers engaged…
Far from being an obsolete way to sell goods and services, email marketing is stronger than ever. In fact, many consumers love to get emails from their favorite brands. This is true, even if they are more interested in that…
With the mainstream emergence of social media marketing platforms, some experts have jumped the gun to declare email marketing dead. This claim can’t be any further from the truth. Despite being one of the oldest forms of modern marketing, email…
Marketers are constantly seeking ways to improve email marketing conversions, and segmentation is an excellent option for achieving this goal. Data shows that segmented email campaigns boast 14% higher open rates than their non-segmented counterparts. It has also been reported…
Regardless of many predictions that email would disappear someday, it is alive and well. With the average consumer checking either work or personal email several times a day, it is one of the more reliable forms of communication. Unlike the…
If you own a business, you have to wear many hats: sales, IT, marketing guru, etc. You likely do not have the time and resources to track every customer’s preferred method of contact, history of sales, birthday, and occupation and…
Email marketing is not the sexiest kid on the digital marketing block by any means. While other marketers are telling you you need to be creating Instagram Reels or spending hours a day on Clubhouse, I’m here to tell you…
Want to improve your email open rate? However well written your emails are, if you can’t convince people to open them, your email marketing success will be limited. In this guide, we walk you through 12 ways to improve your…
Most of us are familiar with B2C email marketing. This is especially true if you shop online, because the websites often ask to send emails when an order is placed. Sometimes they’ll even collect emails without an order, usually in…
As one of the most effective ways to target your potential customers, there is no denying the value of email. Determining a solid email marketing strategy can be difficult, especially when you have multiple initiatives going at the same time.…
These days, email marketing seems to be everywhere. For instance, if you’ve bought something online lately then chances are they gave you a chance to sign up for emails. This is one of the older forms of email marketing, since…
Whether you are a startup about to start with email marketing for the first time, or an established company working out budget allocations, it’s important to understand email marketing cost. After all, it can be easy for us to pay…
Learning when is the best time to send marketing emails is one piece of the puzzle to allow you to leverage the power of email marketing. This article will teach you that as well as provide you best practices in…
Having a website and social media accounts are both necessary to get your business noticed. To stay in touch with potential clients email blasts and newsletters are your best avenue of communication. You have a sign-up form on your website,…
The number of social media followers you have can be an important measurement for business growth and success. To help you get more social media followers, check out these tips for using email marketing to build your social media following.…
