Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular social media speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in February, 2020 will publish his 4th book, The Age of Influence – The Power of Influencers to Elevate Your Brand, on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
In addition to be named one of marketing’s ten biggest thought leaders by CMO.com, Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer.
Neal began his social media career focusing on social media strategy consulting, which he has done for dozens of companies since he began in January, 2010. In addition to consulting, coaching, and advising, responding to customer requests, Neal launched a social media agency, PDCA Social, in May, 2016. While the focus of his agency branding is on helping Japanese clients with foreign online marketing, he has expanded to help companies globally with the implementation of their social media initiatives.
Neal is also a leading educator and speaker. In addition to educating executives on social media as a faculty member of Rutger’s University Mini-Social Media MBA program as well as the Irish Management Institute’s Digital Business Certificate, Neal is also a popular social media keynote speaker who has spoken at hundreds of events over four continents since his first speech on social media in July, 2009.
As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley) but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.” In the winter of 2019 Neal will publish his 4th book, “The Business of Influence” (Harper Collins), on educating the market on the why and how every business should leverage the potential of influencer marketing.
Neal works with clients seeking his social media expertise in the following ways:
Social Media Agency – Neal founded PDCA Social because he realized that companies sometimes simply don’t have the resources or bandwidth to do social media the right way. Instead of trying to become the expert, it’s faster and more effective to simply hire one. Neal works strategically with clients focused on objectives-oriented social media programs where he utilizes his experience and his PDCA Social Media Framework to deliver unparalleled results for his clients. Currently this agency focuses on working with Japanese clients, so the website is only available in Japanese at the moment, but if interested please indicate your specifics in the form by clicking here.
Social Media Strategy Consultant – Neal works with companies in auditing their current social media efforts company-wide and creating a comprehensive social media strategy that aligns corporate objectives with the potential for social business. For smaller businesses who need to have an expert social media advisor on call for practical advice, Neal offers this service at reasonable rates to help as many companies as possible with their social media. For more information click here.
Social Media Trainer and Educator – Neal is often called upon to help educate internal sales and marketing teams on a wide variety of social media-related topics, including Social Media Strategy, Social Selling, Employee Advocacy, Personal Branding, Influencer Marketing, Paid Social, Content Marketing, Social Media Tools, as well as the mechanics of how each social network works. In this respect, Neal offers private workshops as well as classes through the Rutgers University Business School Mini-MBA in Social Media Marketing as well as Social Selling in a Digital World programs, the Irish Management Institute Diploma in Digital Business program, and the University of Jyvaskyla Avance Executive Education program.
Social Media Speaker – Whether it’s a keynote speech, presentation for a professional association or a hands-on workshop for an internal audience, Neal delivers customized content with concrete takeaways to meet your needs. For more details click here.
Social Media Influencer – Neal can help your business in the amplification of and/or creation/co-creation of content to help amplify your brand’s presence in social media. For more details click here.
If you would like to inquire about hiring Neal for any of these services, please fill out the form by clicking here.
Neal Has Been Recognized as a Leader in Social Media by a Number of Authorities
Top 10 Marketing Thought Leaders (CMO.com)
Forbes Top 50 Social Media Power Influencer (Forbes)
Top 5 Marketing Thought Leader (Contact Monkey)
Top 10 Thought Leaders in Sales and Marketing in Asia (Business Marketing Singapore)
Top 10 Marketing Pros You Should Follow in 2015 (Wisestamp)
The 15 Most Influential Educators in Digital Marketing: 2015 (Online Marketing Institute)
Top 20 Digital Marketing Strategists for 2015 (Online Marketing Institute)
25 Top Marketing Influencers (Sideqik)
26 Content Marketing Experts to Follow in 2015 (BuildFire)
Top 30 Social Media Power Influencer (StatSocial)
31 Influencers to Follow in 2017 (Marketo)
50 Viral Experts on Twitter (Epic Presence)
Top 50 Content Marketing Experts (Stryde)
Top 100 Sales Influencers (Tenfold)
101 Badass Marketing Writers (Wishpond)
The World’s Friendliest Social Media Experts (Twtrland)
103 Genuine Marketing Thought Leaders to Follow (Salesforce)
What would you like to do now?
Neal brings his passion, experience and creativity to help us embrace social media for our company. Neal’s energy and expertise prove to be critical for us as we developed our comprehensive social media strategy in a collaborative meaningful endeavor. We continue to consult with Neal as we navigate this new frontier of social media. Thank you Neal. – Ed Aschoff, CEO, Dansure
Best investment I made this year was hiring Neal Schaffer as a Social Media Marketing consultant. He’s brilliant, and a really good guy to boot. – Joe Rogers, CEO, American Joe
About two years ago we launched our company based on a business model recommended by Neal in a consulting engagement. The results have been fantastic. Based on Neal’s recommended social media strategies we have grown from zero members to the point where thousands of the key decision-makers in our industry are members and visit our website each day. Our revenues have exceeded many times our original goals. I can’t say enough about how much Neal’s work helped us getting to where we are today. – Rusty Braziel, President, RBN Energy
Selected Mentions of Neal Schaffer in the Media
University of Jyväskylä Executive MBA “Three Tweets – EMBA Event in the Twitter Era”
Constant Contact “33 Expert Tips on the Social Media Trends You Should Watch Out for”
Convince & Convert “43 Expert Tips on How to Future-Proof Your Content Strategy”
Talkwalker “The Top Social Media Trends – The Influencers’ View”
LinkedIn “The Official Guide to Employee Advocacy”
Social Media Examiner “Twitter Ads: How to Advertise With Twitter”
Everyone Social “How To Establish Thought Leadership On Twitter”
Writer Access “Six Social Media Tips to Amplify Your Content Marketing”
Huffington Post “Plan for the Distribution of Your Content Appropriately”
Mashable “How to Nail Your LinkedIn Profile”
Christian Science Monitor “How Twitter is Crowdsourcing Its War on Trolls”
Huffington Post “33 Entrepreneurs Share Their Biggest Lessons Learned from Failure”
Huffington Post “6 Surprising Things That Turn Employers Off”
Cox Business Blue “Neal Schaffer On What Goes Into a Successful Social Media Strategy”
Social Media Examiner “Social Strategy: How to Build a Sustainable Social Media Marketing Plan” [Podcast Interview]
[Japanese] 現代ビジネス ”2013年、ますます必要になる「ソーシャルメディア･リテラシー教育&研修」”
Content Marketing Institute “100+ Social Media and Content Marketing Predictions”