My Books

I launched my career in digital and social media marketing by writing my first book back in 2009 – and I haven’t looked back since.

Books to help guide your business

I am the author of four sales and marketing books, with my 4th book, The Age of Influence,, being published in March, 2020. The Age of Influence is the definitive book to help guide businesses of all sizes and all industries to leverage influencers as part of their marketing efforts and to rethink your entire social media marketing strategy.

Keep scrolling to read more about The Age of Influence and my other books, download free preview editition, and purchase on Amazon.

I am also the author of a few shorter free ebooks which I am including as well below and are available for free download.

The Age of Influence

Published by:

This is a preview of my best-selling and definitive book on influencer marketing, The Age of Influence.

Taking a rational, data-driven approach to influencer marketing, this book will help you:

redefine what exactly an influencer – and influencer marketing – really is,
the hidden powers that collaborating with influencers have,
and provides you an actual playbook for developing your own influencer program and measuring its ROI.

Maximize Your Social

Published by:

Looking to create or revise your social media marketing strategy? Let my book, Maximize Your Social, be your guide to handhold you in the process. Based on the methodology that I used with my social media marketing strategy consulting clients, this book provides a proven and definitive roadmap for your social media efforts.

From learning how to conduct a competitive social media audit to deeply understanding how to calculate social media ROI, Maximize Your Social will help you truly maximize your social and raise your social media marketing to the next level.

Maximizing LinkedIn for Sales and Social Media Marketing

Most B2B companies fall short in their LinkedIn efforts because they don’t have a comprehensive LinkedIn strategy that encompasses and aligns both sales and marketing. That’s why I created this practical guidebook to help guide your organization with best practices in utilizing LinkedIn to develop business and sell more.

Every organization should be using LinkedIn for both sales (social selling) as well as marketing (social media marketing). Add in the potential that LinkedIn has for employee advocacy, and you can begin to see the potential that LinkedIn – has this book – has for your future.

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn

My first book was written to evangelize the concept of “Windmill Networking” and help the reader to see the benefits of online social networking and the value of personal branding.

LinkedIn’s user interface has changed since I wrote this book, but understanding the basic tenets of Paying It Forward and Digging Your Well Before You Are Thirsty will help you reap the maximum benefit from developing real relationships of value on LinkedIn.