I’m willing to bet that at some point you’ve been scrolling through Instagram, seen a post you like, read the caption, and somewhere in it the brand or person has written “head to my Instagram link in bio for more.”
Instagram is an excellent marketing tool, but like any platform it does have drawbacks. One of these is that the only place every single user can have a clickable link is in their bio. Sure, people with the swipe-up feature can add links that way, and by paying for ads you can put links just about anywhere you want. However, users can’t visit links directly from a typical feed post. And it’s not just Instagram – platforms like TikTok have fewer link options as well.
In the age of digital marketing, people have short attention spans and you want your process to be as efficient as possible when converting your followers into customers. One of the best ways to do this is by making the most of your one link. In fact, this link is the key to the rest of your business.
The easiest way to make the most out of your one link is to use an Instagram link in bio tool. Tools like url.bio allow an unlimited amount of links to be placed into a single URL, which helps you to make the most of your one link. Also, url.bio is free, which means it has never been easier to take the greatest advantage of your one URL for your marketing efforts.
You might be thinking you could just switch out the link in your bio depending on what link you mentioned in your most recent post. Well, that might actually backfire on you right now. The current Instagram algorithm shows posts based on relevancy and interest, which means your followers might not see a particular post until a few days after you post it. In that case, you may have already switched out the link, and they might feel lost and give up trying to find the right page.
Now that you know how to use one URL for multiple links, let’s go through 10 ways your brand can use this link to achieve your marketing goals. After all, it’s easy to add a link to your website. Let’s think about some of the more creative ways you can use that Instagram link in bio so your followers become customers.
One of the best ways to use this link is to organize all your social media platforms onto one URL. Just because someone is following you on Instagram doesn’t mean they’re definitely following you on all of your other platforms, too. Chances are you’re creating at least slightly different content for your various platforms. By creating a link that has all of your social media accounts in one, you can easily promote content on different platforms and guide your followers to your other social media accounts.
Let’s get tactical: let’s say you’re new on TikTok and want to increase your following. A great strategy is to post some of your TikToks onto one of your more established social platforms and encourage your followers to check out your new account. Add the link to your TikTok account into your bio in order to make it as easy as possible for your followers to go from one account to another.
2. Affiliate Marketing
Affiliate marketing is becoming an increasingly popular revenue stream, as many influencers are adding this stream of Instagram affiliate marketing to their business plan. Setting up an affiliate program is a great way to increase sales for your company. Typically influencers and people who sell with affiliate links have great things to say about your brand, product or service, and they also have a good relationship with the people they’re asking to buy.
Creating an affiliate program is fairly simple, and it works without much hands-on effort from you. You’ll accept affiliates into your program who will then use a customized link to promote your service/ product and receive a cut of the commission in return. This is a great way to sell courses or products through people who have taken them or use them on a regular basis.
Affiliates can place this customized link into their bio in order to easily lead their followers from their social media page straight to your website to make the sale. If you’re an affiliate for multiple companies, don’t worry. This is where an Instagram link in bio tool comes in handy. You can include multiple affiliate links into your one URL instead of having to constantly switch out the link!
3. Shopify or Ecommerce
If your business sells products and you want to sell them online, there’s a fairly easy way to get your followers from your page to the check out page. To begin with, you need to set up a Shopify or ecommerce platform. Which platform you choose will depend on your company and your needs, but there are plenty of ecommerce options on the Internet.
Once you have your online shop set up, it’s time to link it to your Instagram. Now, for Instagram shoppable posts like this, there’s an interesting way you can set up your Instagram link in bio. You can actually create it so that it mimics your Instagram feed and your followers can simply tap on the photo they were interested in purchasing.
YouTube can be an excellent marketing tool, but it can also be time consuming and expensive. After all, you have to script or outline the video content, film it, edit it, post it and promote it. If you are paying to partner with a YouTube influencer or taking the time to create YouTube videos for your company, you want as many people to see it as possible.
Using the one link in your bio to access your YouTube page can be a great way to attract followers to your page. Now that there are other, shorter, video platforms like IGTV and TikTok, you can post part of your video there and then encourage your followers to see the rest on your YouTube video by heading to the link in your bio. This can be a great way to capture their attention in the app they prefer, and then once they’re hooked they’re willing to exit the app to watch the rest of your video.
Yoga with Kassandra uses this strategy, as well as adding some other links, too. The last three links in this example all go to specific videos on her YouTube channel.
5. Spotify or Soundcloud
For musicians, using their one link to the fullest is even more important. By showcasing your music you’re able to convert your social media followers to being true fans of your art. You want as many people to be able to hear and share your music as possible, and in many cases this means bringing them to your Spotify page seamlessly.
If your music is all you want to promote, you can include just a link to your Spotify or Soundcloud page. Otherwise, you can use an Instagram link in bio tool to also add links to your YouTube page, your website or your calendar of upcoming shows.
Most social media influencers are prominent on multiple platforms. By strategically using this link, you can bring your followers to your blog, YouTube page, podcast or any other page you’d like. This helps you make sure that your followers can find you on all platforms with ease.
Are you a brand ambassador or get paid to promote products or services? Chances are you need to create captions where you talk about and promote the product or service that you are selling. Make it easy for your followers to become customers by adding a simple “link in bio” at the end of your caption. This makes the process as clear as possible for your followers.
Promoting your blogs on your social media accounts is a great strategy for driving readers to the posts you spend so much time creating. When you talk about them either in your posts or in your stories, make sure you link your blog to your bio so you can get as much traffic to your blog posts as possible. You can use this space to teach from your blogs or simply share a teaser to entice your followers to click to the link in your bio and read the rest.
This is a great way for food bloggers like @allthehealthythings, whose link page is pictured below, to be able to easily link to their recipes that they publish on their blogs.
8. For a Cause
Many different brands might want to promote links for a cause. Non-profit organizations, for example, likely have multiple charities and events they need to promote. Many brands are also taking a stand and asking their followers to take action, learn or donate to a particular cause.
If you’re trying to support a cause, you will want all your resources available in one URL. This makes it easy for your followers to access various options and take action any way they can. Not everyone can donate, but some people may be able to sign petitions or they might just be looking for information to learn more about a particular cause.
9. Website Access
This may seem easy, but it’s probably the most common way brands use their link. As a business, you will want to have links to your different landing pages in order to allow your customers to navigate your website as effectively as possible. If you have a particular follower who’s visited your page multiple times, they can save time by going directly to your latest post, or wherever they want to go.
You can use an Instagram link in bio tool to direct your customers to your homepage, an FAQ page, and your blog. You can also add links to any freebies you may offer or other opportunities for your followers to easily sign up for your email list.
Here’s my own example of how I do just that from my own Instagram link in bio:
People and businesses alike fundraise for all sorts of causes. For some brands that’s a new building. For others it’s a trip to teach English across the world. Or maybe you’re looking to open a new store. No matter what your cause is, a link in your bio is going to be the easiest way to promote your cause and bring others to donate to you.
Wrapping It Up
While this isn’t necessarily an exhaustive list, these ten ideas should get you thinking about how you can use the Instagram link in bio that you have to the best of your ability. Using a tool like url.bio is an excellent way to ensure that your audience can always access the links you want them to see. Keep it updated with your affiliate links, newest blog posts and ways for them to buy. Your bio link can now be a key part of your strategy for converting followers into customers.
This is a post written on behalf of one of my marketing partners. All opinions are 100% mine.