Are you struggling to achieve satisfying results from on your content strategy? Rest reassured, you are far from being the only one. Content is King. But, surprisingly, still only 57% of businesses have a content marketing strategy implemented. And even…
As the amount of content you produce grows, keeping track of it, how it performs, and the value it provides to your users is crucial. Conducting a content audit can help you navigate your strategy to create content more effectively…
If blogging is how you go about generating website traffic and leads, do you always have enough compelling blog post ideas that will help you fill your editorial calendar? This article will make it simple for you to complete this…
So, you heard someone mention content marketing and it sounded 1) like a really good deal, 2) like a really bad deal, or 3) like it’s much more than what it sounds like. I mean, it can sound scary right?…
With so much content out there, yet so much content that needs to be created on a regular basis, content optimization only becomes more important in order to effectively maximize visibility and engagement. With content saturation plaguing almost every niche,…
An ecommerce site is crucial for brand credibility and exposure, acting as a stable anchor amidst fierce competition and the evolving e-commerce landscape. So, when introducing your ecommerce business, which website builder reigns supreme? Here’s the lowdown on WordPress vs…
With so many new ways to reach customers, is email even relevant? The answer is yes. Email marketing might be one of the oldest forms of digital marketing, but it is still a powerful tool in a marketer’s toolbox. Despite…
Driving traffic to your website is the first yet essential step toward achieving success. However, with so many ways to lure visitors to your website, you may get lost in the struggle between SEO, paid ads, social media, email marketing,…
SEO is a game-changing tool in the modern era, offering countless opportunities to share your message with customers and prospects around the globe. Utilizing specific keywords can be one of the most powerful strategies for gaining visibility online. In order…
In today’s increasingly competitive digital landscape, small businesses need to leverage every available tool and tactic to stand out and succeed. One crucial marketing technique that can make a significant difference is search engine optimization (SEO). Truly, it can be…
Are you properly leveraging email marketing as part of your ecommerce marketing strategy? With 60% of people saying they have purchased something as a result of a marketing email, and with email marketing providing an ROI as high as 42X,…
Being one of the most-used platforms by marketers, Facebook has nearly 3 billion monthly active users, making it a marketing goldmine. With so many active users available, the platform has great potential to attract more eyeballs and encourage engagement with…
In today’s highly competitive digital landscape, it’s more important than ever for businesses to connect with their customers in a meaningful way. Content personalization is one of the most effective ways to do just that. By tailoring your marketing efforts…
For the last several years — and especially since 2020 — the world has seen an increased interest in online shopping. We were already virtually-oriented, but in 2021 alone, the number of ecommerce sites more than doubled, landing consumers with…
Linking is one of the greatest ways to drive marketing and sales, but there are many different types of links and different practices used to market with links. We will take a look at mobile deep linking in this article,…
With more of us buying more online, you’re probably curious as to how to make money with ecommerce. After all, ecommerce is expanding in every direction possible. On its way to becoming an inseparable part of customer experience, it is…
If you’ve come here to learn how to edit TikTok videos, you are not alone! The world has taken notice of TikTok, a social media network well-known for its brief video content. It’s no surprise that it has grown to…
Successful personal or corporate branding on Instagram starts with photos that captivate audiences. It is rewarding to create Instagram photos that are stylistic and interactive across wider audiences. You do not need to be a professional to create stunning images…
The rise and dominance of voice assistants like Siri, Alexa, and Google Assistant, have given voice technology a solid ground to thrive in the search engine landscape. As a result, a growing percentage of consumers now prefer to voice out…
Do you plan to promote your products or services on the internet but you are wondering how to build an ecommerce website? I understand. Learning how to make an ecommerce website isn’t an easy task. There are many reasons for…
As the digital world continues to evolve, there is one thing that will remain crucial to your website’s success — its ability to rank high on search engines. Today, we’ll open up the playbook to share the most efficient link…
Do you keep wondering how to grow your business, create loyal fans, and drive demand on Facebook? If yes, then keep reading this Facebook marketing strategy guide! Facebook and the idea of growing your business on this social media platform…
As the fourth most-used social platform, Instagram is a goldmine for businesses of all scales. With millions of monthly active users, Instagram is a powerful channel for raising brand awareness and generating sales. Nearly 80% of marketers have used Instagram…
Organic Traffic. What’s not to love? You have a user searching for a product, service, or piece of information. Fortunately for them, you have the solution! They find your website after a quick Google search, and bonus- you didn’t have…
When it comes to SEO analysis, I always have a clear idea of what I’m trying to achieve from the outset. As you start to play around with SEO tools, it’s easy to fall down the rabbit hole of data…
Are you starting a blog or website? Then, you must have already read 100s of articles on the best SEO practices and, indeed, feel like losing your mind after absorbing too much information. SEO is not something that you can…
If you want your website to rank higher in search engine results pages (SERPs) in 2024, you’ll need to use the latest SEO trends. If your business has an online presence (which it should, no matter what type of business…
The explosion of the TikTok platform has forced many content creators to reconsider their strategy. While almost all of them previously devoted hours and hours to making long-form tutorial or explainer videos, we are seeing more and more short-form content…
SEO marketing, short for Search Engine Optimization, is the process of improving your website’s visibility for major search engines like Google. It is one of the oldest ways of digital marketing that spawned as a natural result of companies like…
If you’re looking for a new way to reach potential customers, TikTok Live is a great place to start. The platform allows brands to go beyond just advertising their products — it gives them an opportunity to build relationships with…
Are you thinking to start a blog to earn money online? Looking for blog niche ideas that might make you money earlier rather than later? But, what if you choose a blog niche that’s too specific that it gets you…
Optimizing your webpage for improved search engine ranking is a never-ending process. Search engines like Google constantly change their ranking metrics, and you must constantly refine your content to match these requirements. Data suggests that you can get up to…
Today, writing blogs is one of the most commonly used marketing strategies to give a boost to your website traffic. But it was not the case earlier as blogs came into existence some years back in the early 1990s. In…
TikTok, the short-form video platform owned by Bytedance and known as Douyin in China, has been around for a while. But it wasn’t until April 2019 that TikTok really started to blow up in the US. TikTok’s success in the…
While podcast directories like Spotify, Apple Podcasts or Google Podcasts provide easy ways to distribute your episodes, these platforms have their drawbacks when it comes to your building, growing, and monetizing your podcast. That’s why creating a podcast website can…
Do you see a steady fall in your website rankings? Why did your website appear at varying positions on different search engines when searching for a website? These are all being determined by various SEO ranking factors which can make…
TikTok, the popular short-video platform, has become a hub for content creators and influencers looking to showcase their talent and reach a wider audience. The key to TikTok success lies in appearing on the coveted “For You” page, which is…
SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find it. And when people find your website, they are more likely…
Regardless of your business, industry or niche, a great process to have in your arsenal is mastering an SEO audit. Even if it’s a minimal, quick process or full-scale audit, the results are sure to pay off. Following an actionable…
You hear a lot of talk about SEO, but looking at the stats, one could say that WordPress SEO is extremely important as well. Let’s begin with WordPress’ popularity. Do you know that WordPress powers 43% of all websites? That…
If you’re wondering how to get more views and clicks on your YouTube videos, you need a stellar YouTube thumbnail. In fact, it’s non-negotiable. After all, you’ve invested significant time, creative energy, and money to create a beautiful YouTube video…
Organic’s good, right? Generally, yes it is. When applied to produce, it implies a reduced harmful impact. When applied to SEO, it usually refers to a way you can be assured of Search Engine Optimization for your website, with little…
YouTube has been around since 2005, but only in the mid-2010s have companies started leveraging the platform properly as an effective marketing tool. Video marketing has become more and more popular, but there are still many marketers who don’t realize…
The SEO and content marketing community are full of chatter as of now about Google’s Helpful Content update. The update started rolling out on the 25th of August 2022 and will take about two weeks to be fully implemented. Every…
In the present scenario, social media marketing is at the forefront of helping brands and businesses prosper like never before. This happens because it is the main medium for budding brands to gain new and meaningful leads. Platforms like Twitter…
If you’re looking for TikTok video ideas, you’ve come to the right place for the right reason! As you know, TikTok burst onto the global stage during the pandemic and now boasts more than one billion monthly active users around…
Do you need a Twitter account for yourself or your business? There are still lots of businesses that don’t have a Twitter account, and because they don’t they’re missing out. The good news is that it’s very easy to get…
I love teaching new bloggers everything that I have learned because there isn’t enough good and authentic blogging for beginners advice out there that I wish I had starting out. You see, it’s been 5 years since I started blogging.…
Effective communication and networking with business individuals is a crucial marketing strategy. Emailing is a great way to achieve this. Marketing experts consider it one of the most efficient ways to communicate with people, especially in the marketing industry. In…
If you want to grow your presence in social media going forward, you need to learn how to grow your TikTok account. It has become that important. TikTok is the world’s third-largest social media site. It currently boasts over a…
The messages in Facebook ads are snippets of conversation that businesses use in their voice to inform their customers about the goods and services. The aim is to reach the people that matter the most for commercial success. Based on…
Social media is arguably the largest sales and marketing platform in the modern world. In it, businesses battle for eyeballs and engagement with the target audience. One of the ways for businesses to stand out from the competition and turn…
One of the basic foundations of a website’s SEO best practice is meta tags. When building a new website, you’ll find yourself setting up different types of meta tags for SEO. To develop optimized web pages, you need a good…
Long gone are the days when marketing encapsulated just TV advertisements and colorful billboards on the side of the road. So then, what do people do nowadays if they don’t watch TV and look out the window or listen to…
Email marketing is one of the oldest forms of digital communication. In 1978, Gary Thuerk sent the first email blast to 400 recipients promoting DEC machines, which resulted in $13 million worth of sales. Since then, email marketing has become…
If you don’t know what TikTok is, chances are, you’re so out of the loop. Or you live under a rock. Or don’t have access to mobile phones. Because, let’s face it, daily, TikTok has been changing how we use…
Ah, email marketing. No other channel quite compares, does it? With its low costs, ease of use, and ability to reach a global audience, it’s no surprise that email automation is a marketing favorite. The problem? While 57% of marketers…
The only way to outsmart every Facebook algorithm change is to leverage Facebook marketing tools in a smart and effective way. Agorapulse All-in-one social media management tool. Switch between multiple social media accounts with the click of a button. Mobile…
In today’s age, just about everyone is on some form of social media. And one of the most popular sites for sharing content is Youtube. With more than 2 billion unique monthly visitors, Youtube is undoubtedly one of the biggest…
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running your business. Simple and efficient processes are key, lead generation is mandatory, and effectively sharing…
Want to bring qualified prospects to your store without paying thousands in ad spend? This complete Shopify SEO guide and checklist is what you need to read. First things first, why invest in SEO? The SEO drum has been beating…
Most social media tools just focus on one simple task; for example, scheduling social media content or collecting all of your social media statistics in one place. Social listening tools, even though their application on your social media channels may…
One of the world’s most extensive social media networks is TikTok, and its base of over 1 billion users is rapidly rising, estimated to be 1.8 billion users by the end of the year. The number looks colossal but this…
A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use content creation tools. Luckily, there are plenty of free content curation and marketing tools to leverage…
Starting a blog in 2024 may seem like a daunting task that is impossible to do successfully. Does anyone even read blogs these days? You may be surprised by this, but people do read blogs even today – and blogging…
TikTok is thriving as a social media platform. Being the most downloaded app of the year gives it a great advantage over the competition. The app has more than 1 billion global active monthly users, which is a convincing number…
If you’ve never heard of TikTok, you’ve probably been stuck in a black hole! Kidding aside, TikTok is the hottest social media platform on the face of the Internet right now. True, Facebook, Instagram, and YouTube are still the market…
Timing is everything. And that’s especially true when it comes to Twitter. Because you have only a small window to catch your audience’s attention. Miss that window and your Tweet could completely flop, regardless of how great it is. So,…
Businesses are witnessing a transformational change because of a sea of technological advancements hitting us for over a decade. In fact, investing in these technologies is a top priority for businesses as it helps them achieve their goals and stay…
While most business run Facebook Ads, have you considered running TikTok Ads? TikTok is a marketing channel that too many business are overlooking. It’s proven phenomenally popular as a source of entertainment for a global audience. But it’s also a…
SEO meta tags are an essential part of your optimization strategy. They provide search engines with information about your website and can help improve your ranking on search engine results pages (SERPs). This post will discuss what SEO metadata and…
Instagram was once a photo-sharing app. Now, the platform has grown into an ideal channel for marketing. They came with a handy feature, especially for influencers and marketers: Instagram Insights. Instagram Insights help you understand who your followers are, what…
As TikTok becomes the latest trendy social network, marketers are increasingly trying to join the channel. Many gen Zs use it for entertainment, creating an excellent opportunity for businesses to sell their products. Also, the algorithm and exposure of TikTok…
In your everyday Internet life, you might have noticed that some URLs begin with HTTP while others begin with HTTPS. However, since you can’t see the difference between an HTTP and an HTTPS website in your day-to-day browsing, you might…
YouTube has clearly become one of the most rapidly growing digital platforms. In the last few years, vlogging and YouTube marketing have become increasingly popular. Organically building your YouTube channel can help you reach a greater audience and bring attention…
Why does everyone want to learn how to get followers on TikTok? It’s not rocket science. TikTok is now one of the largest social media networks in the world. In 2022, it reached over a billion active monthly users. Not…
Content marketing strategy is the fundamental method of promotion for businesses of all industries. However, in order to enable business growth, it is important to correctly choose the right direction of your promotions in order to meet the requirements of…
Outsourcing digital marketing at some point has become a necessity for most businesses. Consequently, it shouldn’t come as a surprise that outsourcing digital marketing is the third most outsourced function for small businesses, with only more outsourcing occurring for accounting…
Creating videos for business-to-business marketing campaigns might be challenging if you aren’t familiar with the many available video formats. The more information you have on the different types of B2B marketing videos that exist, the easier it will be to…
There is a lot that we can learn from looking at Facebook ad examples, and when we apply them to the power of retargeting, the sky is the limit in terms of our Facebook ads ROI. The reasoning is simple:…
With the advent of the internet, many things have been revolutionized, and marketing is no exception. In this era, advertising has evolved for the better. More than ever, a producer can easily market the goods and services offered by his…
Once deemed a platform purely for youngsters wanting to have fun sharing goofy dance videos, TikTok is now being used by many professionals as a powerful lead generator. It’s time that realtors open up and explore the potential that TikTok for…
Today, social networks have become powerful platforms for doing business. Now you can keep in touch with clients and open online stores. Opening such an online store through an ecommerce-focused profile on Instagram is a great solution for those who…
Great content should be honest, authoritative, and valuable to your audience. But no matter how good your content is, if it can’t convert leads into paying customers, the effort is worthless. Good content should not only offer a solution to…
These days, one of the essential components of any marketing strategy is a solid social media strategy plan. With over 4.6+ billion social media users worldwide, there is a vast potential market that every business can harness. Sadly, most businesses…
Hand-in-hand with growing online competition, you always need to make sure that your SEO methods are aligned with current best SEO practice. As digital marketing progresses, new and better techniques have arisen. While SEO strategies and actionable steps are not…
Social signals and SEO: What is their relationship, and can being more active on social media really help your website’s SEO? Let’s discuss this in more detail, and then I think you’ll see how understanding this relationship can help your…
Sometimes we all need some new email marketing ideas to fuel our digital marketing inspiration. Email has cemented its position as one of the profitable marketing channels, boasting 3x higher conversion rates than social media marketing. Tactful, personalized emails help…
By now we should all know that content marketing and social media go hand in hand, especially in the age where content creators are incredibly active on social media platforms. But is there a difference between content marketing vs social…
So, what are the best times to post on social media in 2024? It is one of the most common questions many marketers come across. There is no specific answer to this question. You can’t say this is the best…
Hashtags are currently used and recognized by billions of people worldwide, and they should be an integral element of everyone’s social media strategy. When launching a campaign, releasing, or marketing a product or service, hashtags are proven to get outstanding…
Social advertising is the new instrument of choice for marketers. Starting as a communication medium, global platforms like Facebook have evolved into a profitable marketplace. Hence, modern businesses are trying to utilize Facebook to create a sales channel for their…
One of the most significant aspects of a decent Instagram profile is the bio. Your bio summarizes everything you do on Instagram and gives your page visitors a quick impression of what your page is about. That’s why a well-written…
Keyword research, link building, meta titles and meta descriptions: these are the first things that come to mind when talking about SEO. Of course, they are extremely important on-page elements and help you drive organic traffic. Though, they’re not the…
With an average ROI of $36 for every dollar spent, email marketing is no doubt one of the surest ways of connecting with your target customers at a deep and personal level. However, only well-structured and monitored campaigns record such…
Copywriting! Some think it to be an art. They think of words woven together to create content that will engage and help readers. Others believe it’s a science. Which is it? Well, that’s hard to say. But there were nearly…
With over 1 billion registered and 386 million active users, Twitter is one of the most popular social media platforms that can be truly beneficial for your business marketing worldwide. Twitter can boost your brand awareness, allow you to communicate…
Is your business still on the sidelines about investing in TikTok marketing? If you’ve turned on the news recently, you’ve probably heard of TikTok and TikTok for Business. Indeed, the app is so popular that it has been making waves…
Email marketing is still one of the best ways to reach customers and convince them to buy from you. However, writing a good marketing email is an art, and it all starts with the subject line. That’s what’s going to…
LinkedIn – a gold mine for some, a rickety ride for others. Well, there’s one thing about this professional networking platform. You can love it or hate it, but you definitely can’t ignore it. From helping you connect with other…
There might be a lot of talk about social media, viral marketing, growth hacking, and paid media advertising, but that doesn’t mean email marketing is becoming any less valuable. It’s still alive and kicking. Once you crack the code on…
What are social media aesthetics? Essentially, it’s everything that makes your brand unique and original. It’s in how often you post and what colors you choose for your visuals. It’s about your fonts and policy for working with comments. It’s…
Getting more views on YouTube videos can seem like an impossible task, especially when you’re just starting your channel. While other creators in your niche are getting hundreds of thousands or even millions of views, you get ten or twenty,…
If you want more traffic from search engines, the writing is on the wall: Speed has been a factor for ranking for your website for several years, and this is why WordPress speed optimization is something that every website running…
Running social media campaigns is undoubtedly the most exciting part of any social media marketing department. It’s fun and challenging at the same time to come up with new ideas to support your brand’s offerings and keep your audience on…
If you’re using Instagram for marketing, then you need your audience to see them. The best way to get more eyes on your posts is to use the right Instagram hashtags when you post to your feed. The key is…
If you’re looking for SEO tips, you are in the right place, as one of the easiest things you can do to rank better is to be better cognizant of SEO best practices while writing your quality content. This type…
If you’ve only been advertising on Facebook, Instagram, and.or Twitter you really need to consider delving into the world of LinkedIn Ads. For that purpose, I have written this definitive guide to the LinkedIn Ads Manager and LinkedIn Ads in…
Email marketing can be one of the most beneficial marketing strategies for brands of all shapes and sizes…when it’s done right. If you manage to curate an email list of engaged and interested customers, both new and existing, then email…
SEO is quickly becoming the cool kid in the digital marketing block. Optimizing SEO now falls on the top of every online marketer’s list. However, as familiar as you may be with a solid SEO marketing campaign, you may be…
Interested in knowing how bloggers get paid? Everyone online is looking for a way to earn a full-time income and even bloggers are trying to figure out how to best monetize their blog. That’s why when we talk about making…
With over 1.3 billion users worldwide, you can put Instagram on top of any list of popular social networking sites. Instagram is an excellent platform for small businesses to reach their potential customers and increase engagement with them. Most users…
You don’t have to sit and wait staring at your watch to publish that Instagram post at the prime hour. Now, You can seamlessly manage your account and get the best results by simply scheduling posts for Instagram like you…
Clever content promotion is vital to the growth of any online business, and marketing strategies must find innovative ways to set their brands apart from others. Sometimes looking at what other brands are doing to attract the attention of consumers…
Do you know that 78% of people watch online videos every week? This makes it one of the most successful types of communication mediums. No, we don’t mean to reel you in by writing click-bait sentences. This figure is as…
Based on recent SEO statistics, 55.24% of pages on the Internet lack any backlinks at all. This only shows the need for more SEO campaigns to focus on getting more backlinks for websites. Link building helps in two ways. First,…
What is the Return On Investment (ROI) of social media? And can social media ROI really be measured? These are questions that I have received while speaking for more than a decade, questions that I hoped to have answered back…
As social media platforms rapidly grow in popularity, there are a lot of concerns over the future of email marketing. Chances are, you’ve heard someone proclaim that email marketing is dying. This is a terrifying thought, but it’s far from…
Whether you want to become an influencer through blogging or launch a blog for your business, I often get asked: How much does it cost to start a blog? You might be surprised to hear this, but you can start…
We all know how powerful a site Instagram can be, where you can reach an audience of over 1 billion users where nearly two-thirds of whom are active daily. It should come as no surprise that advertisers have flocked to…
Social media is a crucial catalyst for brand growth for practically every organization, and it is beginning to take its rightful position in the marketing world. If done appropriately, its domino effect can generate good waves of word of mouth…
Email marketing has stood the test of time as one of the best marketing options available, there are few (if any) companies that have blackballed email marketing efforts. Instead, it has stood the test of time over and over and…
Ecommerce videos have drastically grown in popularity due to the content offered in high-quality moving pictures. As a result, Bite-sized, short videos have become more appealing and attractive to buyers. Customers thoroughly enjoy seeing a more in-depth look into a…
Think global. An online store is wasting a vast portion of its potential if its owner is only focusing on local. To cater for the international market is an opportunity both to diversify and to increase revenue. International SEO is…
Why is an SEO competitive analysis critical to your digital marketing? A competitive analysis is something that you need to do in all spheres of business, and your website is not an exception. In this article, we’ll take a look…
Every business already knows about the benefits of social media marketing. While developing a social media profile can be done within minutes, the challenge begins in carefully managing the brand’s online presence to tap into a significant portion of the…
For many brands, content marketing makes for one of the most effective ways of reaching, engaging, and nurturing audiences into loyal customers. It offers stellar benefits to anyone committed to regular posting and high-quality production. However, it also comes with…
Do you want to make money blogging? Blogging is a great way to make money online. You can make an income from your blog by using affiliate marketing, selling advertising space on your site, or even charging for membership access.…
If you think social media is nothing more than people sharing pictures and videos, then you need to take a step back and rethink your marketing strategy. These platforms have emerged to become one of the most marketing powerful tools…
Social media remains one of the most influential sources of information for the majority of people worldwide. Some fade, like Google+, if you even remember such a network, while others become increasingly popular, like TikTok or Instagram. Nevertheless, since the…
In 1976, Richard Dawkins coined the word ‘meme’ in his book The Selfish Gene to explain how ideas evolve and are shared across different cultures. When the Internet connected different corners of the world, this exchange of cultural artifacts became…
Let’s say you want to launch an email marketing campaign. After all, email is, without a doubt, an integral essence of digital marketing. 31% of B2B marketers believe that email marketing is the best strategy to nurture leads. 59% claim…
Since almost all marketing campaigns and social media strategies are intrusive and just suddenly pop out of nowhere, opt-in email marketing puts your business in a good light with your customers. Being intrusive and sending different unsolicited marketing campaigns can…
Through constantly copying other social media platforms innovating, Instagram remains at the top of the social media marketing hierarchy because of its engaging features for creating viral content, and an epic feature known as Instagram Reels might just be its…
Since the late 90s, the application of Email for sales and marketing continues to be on the rise. Before email marketing came into existence, marketers used to communicate with the help of what is now called snail mail or telephone,…
Is it a surprise to learn the average social media user has 8 social media accounts? When reading about it recently, I gasped in surprise—and I manage client social media accounts for a living! If I had to manage 8…
If you’re involved in social media marketing, you might have wondered if there is more than one way how to calculate engagement rate. In fact, you might be wondering what engagement rate really means and what value it has in…
Ready to elevate your small business today? Then it’s time to get serious about video marketing. Don’t worry: you don’t need a scriptwriter, film crew, and headstrong director to create compelling videos. In fact, all you need is right here…
Do you dream of becoming famous? Do you want to be well known in your school, group of friends, or neighborhood? Do you wish to go viral on the internet? Or perhaps your goal is to become a social media…
If you are involved in Facebook marketing, it is critical for you to understand what a Facebook VPN is and why it exists. Whether you’re trying to promote your brand to a country where a VPN is necessary or you…
In the digital era, having a deep understanding of SEO tactics has become an essential skill for companies and bloggers looking to improve their SERP (search engine results page) positioning. Most digital users visit search engines as a first step…
Blogs are a big business. What were once small corners of the internet to find like-minded users and share content are now multi-million dollar operations. Blogging has become a career choice for many, and there are an increasing numbers of…
Keeping a blog is more than just telling the world what you like. By posting useful information online, you attract many readers who become your customers in the modern digital age. When you gain a considerable community of followers on…
Digital marketing is a career field that attracts many people due to many reasons. Jobs in it are often interesting to do and also can bring you a high and stable salary. Another big reason why this field is so…
Email marketing offers a cost-effective way for small and large businesses to connect with existing customers and leads. In fact, stats show that many companies generate $40 for each dollar that they spend on their email marketing budgets. If you’re not…
Each time you post a photo on Instagram, you add a caption. Creating a caption, small as it is, requires writing. Looking around you today, it may seem as though people are not writing anymore, but most people write on…
As soon as you start typing “is email…” in the Google search bar, you immediately get two suggestions. The first one is “is email marketing dead”, and the second – “is email marketing effective”. So, apparently, the topic is controversial.…
Everyone who has to deal with content in any of its manifestations knows that content is the key to everything in digital and social media. Whether we are talking about a blog, website, or even creating social media content, if…
With the mainstream emergence of social media marketing platforms, some experts have jumped the gun to declare email marketing dead. This claim can’t be any further from the truth. Despite being one of the oldest forms of modern marketing, email…
Over the last decade, content marketing efforts have increased dramatically. Every single day, 60% of marketers create at least a single piece of content. That’s millions of blog posts that appear online every day. Around 24% of marketers are planning…
If you have an online store and aren’t using Instagram Stories to promote it, you’re missing out on countless opportunities to outshine the competition. Since launching in 2016, the Stories feature has become one of the most indispensable Instagram tools…
As a website or blog owner, you need your business page to get to the top of Google rankings and reach as many people as possible. One way to gain recognition and reach your target audience is through SEO (search…
Marketers are constantly seeking ways to improve email marketing conversions, and segmentation is an excellent option for achieving this goal. Data shows that segmented email campaigns boast 14% higher open rates than their non-segmented counterparts. It has also been reported…
If you yield any type of online influencer or are already dabbling in affiliate marketing, you’ll want to learn how to become an Amazon influencer and cash in on arguably the largest online marketplace in the world which has only…
With more than 1 billion active Instagram users, it becomes tough to grow your online business without having a presence on this social platform. More than 70% of American brands are already on Instagram. With so many users, you can…
If you want to engage in social media, you need to have a social media strategy. If you want to use social media to market your company, you need to have a marketing strategy in order to most effectively use…
YouTube is the second largest search engine worldwide. This is because people nowadays consume more video content either to entertain themselves or have their problems solved. Every day video content marketers launch their YouTube channels and create and upload videos…
Instagram is at the top of the social media food chain, and every IG ninja knows that hashtags are the real deal. Hashtags can make or break your exposure on Instagram; they are that powerful. If you want to stop…
To create a buzz about their brands, it’s safe to say that every ecommerce player is heavily invested in creating content for and engaging with users social media platforms such as TikTok, Instagram, Facebook, and Pinterest. With the right approach,…
SEO is vital for your eCommerce website if you intend to survive. Relying on PPC advertising alone can be expensive, and your sales funnel will probably dry up once you switch off the ads. The goal of SEO is to…
A platform that started as a place to find the latest DIY ideas and recipes has now turned into a major search engine for shopping. With almost 459 million active users on the platform, Pinterest is one of the best…
The right search engine optimization (SEO) strategy can help you to reach your ideal audience through local search results on Google, Yelp, Bing, and more. General SEO strategies perform well generally, but if your focus is a local one, you’ll…
Want to improve your email open rate? However well written your emails are, if you can’t convince people to open them, your email marketing success will be limited. In this guide, we walk you through 12 ways to improve your…
Trying to predict what social media concepts should work is tricky even at the most predictable of times. The best we can do is look at what is working today and leverage whatever insight we can glean from it. With…
It’s no surprise –– our lives have changed dramatically this past year due to the pandemic. Everything from how we work, how we shop, to how we interact with others has transformed in more ways than one. However, one thing…
People trust their peers and people they look up to much more than big brands and marketing gimmicks. That’s the reason the number of influencers is increasing and influencer marketing is gaining more momentum. For a successful influencer strategy and…
The Internet has revolutionized all aspects of our lives, and shopping is no exception. Online shops are on the rise, and many businesses and individuals are putting traditional stores aside. Social media platforms like Instagram are among the best means…
If you’re new to the term ‘content marketing’, it is likely that you might have a vague idea of what it is but are not too sure how it really works. If that’s the case, you’re not alone! Making a…
When we become immune to a drug from overuse, doctors either increase the dosage or use an alternative. And in the case of advertising, branded content is that alternative. As our disdain for the endless conveyer belt of advertising infused…
70% of marketers agree that search engine optimization is significantly more effective than pay-per-click. Opposed to having advertisers pay a fee to get ad-clicks and buy visits to your site, SEO allows you to earn website visits and conversions organically.…
Social media is all about the content. But if you don’t do social media content creation right, you are bound to fail. What value are you providing? Marketers often question: Why is my engagement low? How do I better connect…
Facebook is flooded with people! With 2.6 billion active users on Facebook, it is now a popular and the most used social media network. I am sure that a moment where you search for somebody on Facebook and can’t find…
When it comes to marketing, it’s natural to think of customer acquisition. However, loyalty marketing revolves around customer retention. By catering for your existing customers and keeping them happy, you can ensure they come back again and again for repeat…
We all know how vital SEO optimization is to the success of your website and brand. Having the best game plan is critical to achieving the desired outcome from your SEO efforts. However, writing quality content and promoting your site…
We all know that you need to build your personal brand. It’s the key to success. Networking should be a priority for all of us. Even if you feel that you don’t require a network at the moment, you must understand that establishing…
Want to promote your Instagram more? Are you struggling to get more Likes for your Instagram photos? Have you ever thought about what the most liked Instagram photos have in common? Believe it or not, the only way to become more…
Before I teach you how to create a Medium account, let me first answer the why. As any business owner should know, the trick from being a small business to a successful empire is simply exposure. Online advertisements. Live events.…
The most exciting of all of the Facebook features for marketers today is undoubtedly Facebook Ads. However, are you properly measuring your Facebook ads metrics effectiveness? If you’re using Facebook advertising to connect with your audience then you should also…
Is Social Media still important and should you bother? If you’ve just started a business and put together the social media profiles for your company brand on different networks, then I’m sure your mind is filled with questions like: “How…
What are the top Chinese social media networks? Every day, companies are looking to reaching new audiences through social media marketing. But in China, knowing where to start can become a challenge in and of itself, especially if you don’t…
More often than not, I see a lot of social media marketing tips from people that don’t know their eyeball from their elbow. These people are usually known for spouting off pieces of information like, “How not to lose your…
