Most businesses with an active social media presence dream of viral posts that deliver explosive follower counts and booming revenue growth. But viral visibility isn’t always positive. In fact, even the largest companies in the world get caught off guard by preventable social media fails that taint their online reputations for years. But don’t let…
Public Relations
Seven Biggest Social Media Mistakes Businesses Make That Damage Their Reputation
It’s easy to see why savvy business owners are so easily lured by the power of social media marketing. It offers the possibility of big returns with almost no capital investment and virtually anyone is able to open an account for free and begin sharing content. Unfortunately, in the hands of an inexperienced business owner,…
Social Media for PR: Effective PR Strategies That Work
Social media is now a significant part of any PR strategy and one that will only continue to become more important as time goes on. As such, it is important to have detailed social media strategies in place, to ensure that you maximize the results of all your social campaigns utilizing effective PR strategies. Be…
How Social Media is Shaping the Future of Public Relations
Social Media and Public Relations have been intertwined for a number of years. PR-enabling phenomena such as selfies, Instagram and Snapchat filters, Facebook Live and Periscope, have become completely ingrained into our day-to-day lives. How will this effect the future of public relations? Increasingly, the likes of Facebook, Twitter, Instagram, and Snapchat, are taking on…
Social Media for PR: 5 Creative and Effective Examples
This post looks at examples of marketers creatively merging public relations (PR) and social media to achieve exposure for their brand, with a little background on the ongoing convergence of social and traditional PR as it once was. Compared to public relations, social media is the new kid on the block. Since the early 2000s,…
Connections Byte: Chewing on Relationship Building in PR vs. Social Media
The inaugural byte focused on two of the three pillars of PR: reputation and value. Now let’s gnaw away on the third pillar of relationship building to test its sturdiness, particularly in relation to social media (“engagement and information”). As a framework, let’s revisit key definitions from the last Bytes from the PR Sphere column:…