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10 Social Media Strategies for Corporate Communication in 2019
In 2018 the social media world had to cope with a couple of setbacks. Major platforms such as Twitter, Facebook, and Google+ were faced with fake news, spam bots, and data hacking. The disclosure of data leaks, a large-scale misuse of user data and severe data breaches on user privacy have shaken even die-hard social media…
Content Curation Strategies for Corporate Communication
Content curation is one of the most powerful strategies in social media marketing. Sharing third-party content from various sources helps to turn your social media channels into a valuable content resource for your audience. Content curation can also help to overcome some of the top challenges in corporate communication. Find out how to embed content curation in…
How to use Google My Business for Corporate Communication
With a Google My Business account Google lets you manage how your business appears in Google search results and in Google Maps. However, Google My Business is more than just an SEO tool for local search. With the latest developments, Google My Business now offers a whole range of features for your content and corporate communication…
How to Set Up a Content Seeding Plan for Corporate Communication
Content marketing is the core of successful corporate communication. But content is not a guarantee for sure-fire success, however great your content is. Every successful content marketing strategy needs a sustainable content seeding plan to spread the word. Content seeding helps corporate communications to spread the word beyond its website or blog and build an extensive…
How Twitter is Changing the Rules for Social Media Marketing
Twitter has recently enforced several significant changes in their rules and policies for sharing and using social media automation. The new Twitter rules are aimed at cracking down on malicious bots, fraudulent accounts, fake news, and SPAM. However, the new rules impact all users as well as all social media automation tools. And they certainly force…
Content Marketing Strategies for Corporate Blogs
How to turn your corporate blog into a content hub for your content marketing strategy and save time and resources Corporate blogs have become an integral part of corporate communication. However, the success of these blogs often falls short of expectations for many reasons. If a corporate blog is set up as the center of…
Social Media Cross-Promotion Strategies for Corporate Communication
Social media has become a part of the standard repertoire of corporate communications. However, each social media channel is different, and each social community reacts differently to specific content, post types and posting frequencies. The more social networks a company uses, the more effort, time, and resources are required. Social media automation tools promise a…
Six Rules of Social Media Automation in Corporate Communications
Social media is a proven way for companies to communicate and engage with their audience. But successful social media marketing for corporate communications is also very demanding. Companies have to produce a consistent stream of valuable content and consistently interact with their communities on social channels, just to keep up with the ever-increasing pace of…