September 25th, 2020 Customer feedback in the form of reviews has become an extremely valuable asset for the success of your business. Encouraging and harvesting customer feedback should be an integrated part of any corporate communication strategy. No matter if it’s positive or negative, customer feedback can be turned into a driving force for business…
About Melanie Tamble
9 Essential Tools for Corporate Communication with Remote Working Teams
August 2nd, 2020 The demand for social distancing during the coronavirus outbreak has triggered a run on remote work on a grand scale. Many businesses are still keeping their staff at home to work remotely. The following list of essential remote working tools helps you streamline your work and corporate communication processes fast and efficiently…
Six Rules of Social Media Automation in Corporate Communications
August 2nd, 2020 Social media is a proven way for companies to communicate and engage with their audience. But successful social media marketing for corporate communications is also very demanding. Companies have to produce a consistent stream of valuable content and consistently interact with their communities on social channels, just to keep up with the…
Corporate Communication Strategies for Responding to the Coronavirus Crisis
August 2nd, 2020 In times of crisis, communication is a critical lifeline to connect humans and organizations. Providing transparent and ongoing communication helps you to stay in control of the crisis situation. Here are essential strategies you can apply for corporate communications to respond to the current COVID-19 crisis fast and efficiently. The aftermath of…
7 Fatal Social Media Mistakes in Corporate Communications
July 9th, 2020 Social Media have long since established themselves as valuable platforms for corporate communication. Whether traditional businesses or startups, hardly any business can afford to skip social media because this is the place where your customers are. Social media has changed the way we make business and communicate with each other. And social…
7 Tips and Tools for Integrating Social Media into Your Website
July 28th, 2020 Social media is a great way to reach out and interact with customers and targets. Integrating social media into your website can make your social media marketing much easier and effective for both your website and your social media channels. With the growing popularity of social media, a business website is no…
7 Tips and Tools to Create Perfect Social Media Posts
July 28th, 2020 Many social media marketers manage and share social media posts across multiple social platforms. However, social media marketing is NO “one size fits all”. There are 3.7 billion people worldwide who are actively using social media. They are using it for personal relationships and entertainment, for work and research, and business communication….
How to Repurpose Your Content for Social Media Marketing
July 27th, 2020 One of the biggest challenges in content marketing and corporate communication is the consistent development of outstanding content. Repurpose your content helps you to make the most of it. With a smart content repurposing strategy, you can reuse and convert existing content into more formats and publish your content on more channels…
10 Social Media Strategies for Corporate Communication Today
July 25th, 2020 The social media world continues to cope with a couple of setbacks. Major platforms such as Twitter and Facebook were faced with fake news, spam bots, and data hacking. The disclosure of data leaks, a large-scale misuse of user data and severe data breaches on user privacy have shaken even die-hard social…
Content Marketing Strategies for Corporate Blogs
September 6th, 2020 How to turn your corporate blog into a content hub for your content marketing strategy and save time and resources Corporate blogs have become an integral part of corporate communication. However, the success of these blogs often falls short of expectations for many reasons. If a corporate blog is set up as…
Social Media Cross-Promotion Strategies for Corporate Communication
September 6th, 2020 Social media has become a part of the standard repertoire of corporate communications. However, each social media channel is different, and each social community reacts differently to specific content, post types and posting frequencies. That’s why it’s important to learn from cross promotion social media examples. The more social networks a company…