Social media is now a significant part of any PR strategy and one that will only continue to become more important as time goes on. As such, it is important to have detailed social media strategies in place, to ensure that you maximise the results of all your social campaigns. Be relevant It may sound…
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How to Pitch to Journalists on Social Media
Social media has already had a significant impact on public relations. PR professionals now include social media in their campaign plans and create purpose-built strategies specifically for this medium. There are plenty of social media tools and tips for PR, but using social media to pitch to journalists is something that should be explored in more…
How Social Media is Shaping the Future of Public Relations
Social Media and Public Relations have been intertwined for a number of years. PR-enabling phenomena such as selfies, Instagram and Snapchat filters, Facebook Live and Periscope, have become completely ingrained into our day-to-day lives. Increasingly, the likes of Facebook, Twitter, Instagram, and Snapchat, are taking on larger roles in PR agencies. PRs have to change…
Social Media for PR: 5 Creative and Effective Examples
This post looks at examples of marketers creatively merging public relations (PR) and social media to achieve exposure for their brand, with a little background on the ongoing convergence of social and traditional PR as it once was. Compared to public relations, social media is the new kid on the block. Since the early 2000s,…
The Body Coach Case Study: Clear $1 Million a Month with Social
The Body Coach Case Study: Clear $1 million a month with social Haven’t heard of Joe Wicks? You will have soon. His online fitness business, The Body Coach has taken the UK by storm – and soon he’ll be cracking America. Joe has single-handedly, through prolific, intuitive and strategic use of social media channels, has disrupted…
PR Essentials: How to Deal with Bad Publicity on Social Media
Dealing with a disgruntled customer and bad publicity on social media can be uncomfortable for everybody involved. After all, nobody enjoys airing their dirty laundry in public. There is always the worry for a business that things may become too negative, escalate and spiral out of control. Don’t worry, these tips on how to…