Sophie Chadwick

Social media is now a significant part of any PR strategy and one that will only continue to become more important as time goes on. As such, it is important to have detailed social media strategies in place, to ensure…

Social Media and Public Relations have been intertwined for a number of years. PR-enabling phenomena such as selfies, Instagram and Snapchat filters, Facebook Live and Periscope, have become completely ingrained into our day-to-day lives. How will this effect the future…

This post looks at examples of marketers creatively merging public relations (PR) and social media to achieve exposure for their brand, with a little background on the ongoing convergence of social and traditional PR as it once was. Compared to…