• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and InfluencerNeal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer

Maximize Your Social at the official site of social media keynote speaker Neal Schaffer

  • Meet Neal
  • Influencer Marketing
  • Speaking
  • Consulting
  • Books
  • Blog
  • Hire Neal
  • Nav Social Menu

    • LinkedIn
    • Facebook
    • Twitter
    • Instagram
    • RSS
    • Email

15 Tips to Make Your Social Media Posts Look Gorgeous

by Lana Miro

October 2, 2018 By Lana Miro 2 Comments

15 Tips to Make Your Social Media Posts Look Gorgeous

Recently, social media marketing has turned into one of the most efficient ways to generate more leads and increase the ROI of your business. However, a large number of methods available to boost your social media impact may make you feel daunted. In this post, we’ll cover the top 15 tips to make your social media posts look gorgeous. What’s more, we’ll sprinkle in some web design materials that will help you on the way, including social media templates, banners, infographics and more.

Are you ready for the journey? Let’s get started!

Tip #1: Double-think the ‘Faces’ of your Social Profiles

Your social media profiles often form the first impression of potential customers. That’s why it’s important to present your brand as professionally as possible. You won’t strike the maximum user engagement if the social media profiles that users see are inconsistent or incomplete.

Working on your social media presence, set one profile per network and make sure you use the same profile name across different networks. Pay special attention to the cover imagery you use. It should go in line with your logo and can be re-used across a number of social networks for consistency. Not to mention, if you feel like you need a professional cover art for less money, you can simply find a befitting cover imagery pack among social media templates and simply adjust it to fully reflect your brand identity. A couple of cover imagery pack examples come below:

Facebook, Twitter & YouTube Cover Art Pack

15 Tips to Make Your Social Media Posts Look Gorgeous

Creative Lab: Facebook Cover Template

15 Tips to Make Your Social Media Posts Look Gorgeous

Tip #2: Employ User Generated Content

Social media networks are the place where businesses get their voices and become more ‘human’. In this regard, employing user-generated content (UGC) is a very effective strategy to connect with the emotional side of your audience. It’s similar to using testimonials on your website, but way better, as social media networks make user feedback more tangible and relatable.

Let’s see how you can benefit from UGC with Instagram. Instagram users often feel like sharing their adoration for a brand or product they love in their Instagram accounts. To survey such posts that relate to your business, come up with a hashtag that users may use to connect their posts to your brand. Add the hashtag to your account’s bio and follow it by a CTA.

Then, regularly survey new posts marked with your hashtag and feature the ones that tell the most compelling stories. Seeing some hashtagged UGC content featured by your company account is a great motivation for your clients to further generate the content that you can take advantage of.

15 Tips to Make Your Social Media Posts Look Gorgeous

Tip #3: Use UGC For Creating Relatable Social Media Ads

Once you have enjoyed a great bulk of excitement-filled UGC, you may now use some highlights for in-app promotion. Canva does a great job in this regard as pictured below:

15 Tips to Make Your Social Media Posts Look Gorgeous

Tip #4: Make Your Team Social Media Stars

Clients love modern, innovative and open-minded companies. Social networks are the best place to show your company culture. And also emphasize that you share the same values with your clients.

Feature variegated scenarios and mix day-to-day operations with some corporate events, as well as off-the-clock employee achievements. If done right, all this would foster an upbeat and inspiring voice of your company and would encourage a number of companies to opt for you over the competition.

15 Tips to Make Your Social Media Posts Look Gorgeous

Tip #5: Use High-Quality Visuals Only

Most of the users scroll past an immense amount of content. Oftentimes, these are the visuals, not text, that gain their attention. They get caught by the stylish photos and visual designs that trap them with bold color choices, minimalist designs, and sleek shapes. That’s why it’s important that you care a lot for what imagery you choose for your posts and social media ads.

If you don’t have extra time to hand-craft the tempting imagery for visual social media marketing, you can simply go for a ready-made social media imagery pack that brings you a bulk of niche-related banners and images that can be easily customized with Photoshop. In addition, if you want to see an example, check the Gravity & Modern Photographer social media packs below:

Gravity Instagram & Social Media Pack

15 Tips to Make Your Social Media Posts Look Gorgeous

Modern Photographer Social Media Pack

15 Tips to Make Your Social Media Posts Look Gorgeous

Tip #6: Don’t Shy Away From Infographics

Infographics are the icing on your social media marketing cake. Creating a great infographics takes a lot of painstaking data collection and a bulk of time to put it together in a comprehensive and visually appealing manner. However, if you promote it right on social media, it has the potential to take your social media marketing game up a notch.

Creating the infographics-based social media posts may be a tricky matter if done from ground zero. Instead, use ready-made infographics templates that simplify the job you’ve got to do for a reasonable among of money. Here come a couple of samples:

The Biggest Bundle of Vector Infographic Elements

15 Tips to Make Your Social Media Posts Look Gorgeous

3D Business Bundle Infographic Set

15 Tips to Make Your Social Media Posts Look Gorgeous

Tip #7: Cut infographics To Fit Horizontal Social Media

To boost the impact of your infographics posts in social networks, you’ve got to keep in mind the specifics of every single network. The Pinterest platform is the king for sharing vertical images. Uploading your infographics there is likely to get you a lot of traction and re-pins. However, your infographics might not look that good if you’re sharing them directly on other social media platforms, for example, on Facebook:

15 Tips to Make Your Social Media Posts Look Gorgeous

If your Facebook followers get to see stunning infographics this way, it will ruin the whole experience for them. You can solve the problem in two ways: you can either share a link to your infographics on Facebook or SlideShare with a catchy caption or cut the infographics in a number of horizontal pieces. If you do the latter, then take advantage of Facebook and Instagram carousel posts to make seeing it as convenient as possible.

Tip #8: Use Geo-filters

A number of social networks let you currently attract new followers with geostickers, location features, and geo-hashtags. Facebook and Instagram are the networks to prioritize on first of all. Skillfully employing geolocation features in these networks helps you get a larger traction in a certain area or country and attract new clients from this area. Additionally, this allows you to associate your business with certain locations and events.

15 Tips to Make Your Social Media Posts Look Gorgeous

Tip #9: Use Custom Hashtags

With Instagram introducing hashtag subscription options, hashtags gross larger traction. Introducing a number of your custom hashtags, you may use them to tell compelling stories not in one post, but in a series of posts. Follow each post in a given series with a corresponding hashtag, to let people discover the whole story by simply clicking on that hashtag.

15 Tips to Make Your Social Media Posts Look Gorgeous

Tip #10: Eliminate Landing Pages

Recently, social platforms like Facebook added CTA buttons to their ads. So, now you can get your customers directly to your store or website, eliminating the intermediary landing pages.

Why is this effective? If you skimp the landing page, you decrease the number of steps that lead customers to get what they want from you and increase your conversion rate in the long run.

15 Tips to Make Your Social Media Posts Look Gorgeous

Tip #11: Embrace Social Media Remarketing

Are you familiar with remarketing? It lets you target those users that have already shown interest in your product (e.g. added items to their carts in your store) but haven’t accomplished a purchase. Remarketing happens when the products they wanted to buy appear in front of them within an ad.

You can incorporate the same practice to your social media marketing strategy. Scrolling their social media feeds, users will be reminded about the products they liked but failed to buy for a certain reason. This reminder will get a number of them eventually convert.

15 Tips to Make Your Social Media Posts Look Gorgeous

Tip #12: Get A Multipurpose Social Media Bundle

Social media marketing may be rather time-consuming. To minimize the time spent on it, get yourself one of the multipurpose social media bundles that can cut the time spent on social media marketing in half.

Such a bundle contains a number of social media templates for different types of posts on different networks, as well as the cover/header pieces for next to all social networks you may be using. See an example below:

Social Media Cover / Header & Post Design Bundle

15 Tips to Make Your Social Media Posts Look Gorgeous

Tip #13: Run a Company YouTube Channel

Nearly 70% of YouTube users employ the service to inform their purchasing decisions. YouTube is also the second-largest search engine. So if you fail to foster a strong presence there you may be missing a lot.

To build a tangible YouTube presence for your business, you’ve got to start filling your channel with video content. This goes without saying. The next thing that’s no less important is that you’ve got to take care of the way your channel appears to its guests. Create a channel trailer, fill the ‘About Us’ section and, of course, use the coherent visuals. Also if you don’t feel like creating the visuals yourself, you can save your time going for YouTube Channel Art social media templates:

Creative Lab YouTube Channel Art

15 Tips to Make Your Social Media Posts Look Gorgeous

Tip #14: Take Advantage Of Live Broadcasting

Platforms, such as Facebook, Instagram, and Twitter, let brands reach consumers directly and create an interactive experience with live broadcasting. Live streams create the sense of urgency and encourage people to log in and view. Moreover, even within a simple Q&A live broadcast, you may get all the questions of your clients answered and build a lasting connection with them.

15 Tips to Make Your Social Media Posts Look Gorgeous

Tip #15: Go For Giveaway Posts

Running a giveaway is a fireproof way to create a hero post. Provided you make following you and referring friends the pre-requisites of a giveaway, such a post gets you a large number of new followers and avid fans.

To make your giveaway even more relatable and impactful, live broadcast the winner selection process to highlight how fair and unbiased you are and how much you love all of your audience.

15 Tips to Make Your Social Media Posts Look Gorgeous

Wrapping Up

Now you know a number of ways to make your social media posts look gorgeous. After all, we hope these tips help you drive your social media presence to new heights.

If you have any questions or comments on social media marketing, do not hesitate to address them in the Comments section below.

Stay tuned for more!

  • Bio
  • Latest Posts
Lana Miro

Lana Miro

Lana Miro is an expert in Visual Social Media. Lana falls in love with beautiful web design, social media profile designs etc. She likes to share her experience and explore something interesting. She also cooperates with TemplateMonster for helping everyone to find their best solutions for their own online projects.
Lana Miro

Latest posts by Lana Miro (see all)

  • 15 Tips to Make Your Social Media Posts Look Gorgeous - October 2, 2018
  • Why You Need to Care About Your Social Media Profile Design - August 6, 2018
  • 20+ Visual Design Resources for Efficient Marketing Campaigns - May 31, 2018

About Lana Miro

Lana Miro is an expert in Visual Social Media. Lana falls in love with beautiful web design, social media profile designs etc. She likes to share her experience and explore something interesting. She also cooperates with TemplateMonster for helping everyone to find their best solutions for their own online projects.

Reader Interactions

Comments

  1. Billig Kaj says

    October 15, 2018 at 11:14 am

    Thanks for a lot of great inspiration. I thought Infographics was so last year but it looks like I am wrong which is great :)

    Reply
  2. Punjab kesarI says

    October 3, 2018 at 1:48 am

    hello lana
    very impressive article thank you for sharing this use full post on “15 Tips to Make Your Social Media Posts Look Gorgeous” this topic

    Reply

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

FOLLOW ME!

Follows
  • Twitter
    222k Followers
  • LinkedIn
    40.8k Followers
  • Pinterest
    29.8k Followers
  • Instagram
    16.3k Followers
  • Facebook
    10.7k Followers
  • YouTube
    244 Followers

COME SEE ME SPEAK LIVE!

COME SEE ME SPEAK LIVE!

PRE-ORDER MY NEW BOOK!

PRE-ORDER MY NEW BOOK!

LOOKING TO BETTER LEVERAGE LINKEDIN?

LOOKING TO BETTER LEVERAGE LINKEDIN?

LEARN THE LATEST ABOUT INFLUENCER MARKETING

LEARN THE LATEST ABOUT INFLUENCER MARKETING

USE THE SOCIAL MEDIA DASHBOARD THAT I USE!

USE THE SOCIAL MEDIA DASHBOARD THAT I USE!

ABOUT NEAL

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in the growing world of social media for business.

SEARCH THIS SITE

CATEGORIES

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • YouTube
  • RSS
  • Email

Join my newsletter!

Nealschaffer

Subscribe to get my latest content by email as soon as I publish it.

Success! I'll send you updates as soon as I publish them!

There was an error submitting your subscription. Please try again.

Don't worry: You can unsubscribe at any time. Powered by ConvertKit

Footer

Neal Schaffer

About Neal Schaffer
Influencer Marketing Services
Social Media Speaker
Social Media Consulting
Social Media Books
Neal's Social Media Blog Posts
Neal's Social Media Podcast
Social Media Center of Excellence
Hire Neal
Write for This Blog

Popular Blog Categories

Instagram Marketing
Twitter Marketing
LinkedIn
Facebook Marketing
Content Marketing
Social Media Tools
Influencer Marketing
YouTube & Video Marketing
WeChat and China Social Media
Social Media for Nonprofits
Social Media Strategy

Free Ebooks

Maximizing LinkedIn for Business
How AI is Revolutionizing Influencer Marketing
How to Build an Employee Advocacy Program
Focused Social Selling
The Social Media Tools for Business Guide

More Social Media Resources

Recommended Social Media Books
Recommended Social Media Resources - Apps, Tools & More!
Recommended Social Media Conferences
Recommended WordPress Plugins

Search This Site

Follow Me

Follows
  • Twitter
    222k Followers
  • LinkedIn
    40.8k Followers
  • Pinterest
    29.8k Followers
  • Instagram
    16.3k Followers
  • Facebook
    10.7k Followers
  • YouTube
    244 Followers

© 2008–2019 Windmills Marketing · Privacy Policy · Terms & Conditions · Contact

https://nealschaffer.com/author/lana-miro/