What are subreddits? Subreddits are – unknown to many – free to create and customize. Just like we might create our own forum or Facebook group, a subreddit bears many similarities to these platforms. It has a theme: we can designate what type of content and discussions are appropriate and which are not. It has…
About Jesse Aaron
How to Market on reddit Without Making Enemies
“This is a place friendly to thought, relationships, arguments, and to those that wish to challenge those genres.” —Dapper77 On a brief glance, reddit may seem to be nothing more than a collection of random links, ranging from pictures of cute animals to breakthroughs in technology and science. The experience of reddit radically changes as lurkers/browsers…
Analytics and Sleuthing Tools for reddit
A lot of my friends in the marketing world are, like me, pretty big data nerds. I mean, we have to be! Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. I have at least 20 tabs open at any given moment – the majority having real-time…
How Businesses Can Size-Up Subreddits for Promotion
Even with reddit climbing its way to the 10th most popular and trafficked website in the U.S. (43rd in the world), many businesses remain stagnant when it comes to interacting and contributing to the communities on reddit. Some companies simply don’t see the value or may feel confused/intimidated by the strange social mannerisms and passionately…
How to Find Relevant Subreddits for Your Business
There are dozens of ways to benefit from reddit. From sourcing a creative content strategy to funneling leads from targeted advertising, reddit offers many opportunities for businesses. Unfortunately, many businesses employ marketers or public relations practitioners who neglect vital elements of this particular platform. For example, some of the simply fail to understand what is a subreddit. However,…
How Business Blogs Can Use reddit for Creative Content Strategy
When businesses embark on a blogging journey, there are many roadblocks that occur, such as: writers block! little time and resources lack of creativity no theme/focus not appealing to target audience Not to mention the super-hard task of convincing your CEO “Blogging has ROI! We can achieve business goals with blogging!” Despite these obstacles, many…
What is a subreddit on Reddit … and Why Should You Care?
If you’ve been following my monthly column here at Maximize Social Business, you’ll know I have a passion for translating the odd world of reddit. Now it’s time to answer the frequently asked question, “What is a subreddit on reddit?” I began with a post explaining reasons to consider maximizing reddit for business and put…
How to Install and Get the Most from reddit Tools
There is a famous saying, “A workman is only as good as his tools.” This is a rather old saying and should be amended to “worker” and “their”. Anyway, the essence applies to all forms of work, even internet marketers! And most internet marketers would agree. A rule of thumb: if your browser doesn’t have…
7 Examples of Successful reddit Marketing
The goal of this month’s column is multipurpose, as I hope to: provide examples of how a variety of businesses and people successfully marketed on Reddit explain and highlight exactly what made their marketing campaigns successful stress key takeaways as a model for success spark ideas on your end If you have any questions about…
The Complete Guide to Advertising on reddit
Before getting into the meat and potatoes of this article, please take a moment to digest the following statement from Reddit co-founder, Alexis Ohanian; “Honest discussions from honest people about products and services now spread. Those are the things that tend to shape people’s opinions.” There are at least two layers of comprehending this quote…
A 15 Actionable Tips Guide for New Redditors
A Guide for New Redditors Last month I introduced 10 reasons to consider maximizing Reddit for business. In that article I included examples, mini-case studies, and screenshots to bring light on what seems to be a rather foggy place to increase sales and market a business. Rest assured, Reddit is a viable place to spend…
10 Reasons Why You Should Consider Maximizing Reddit for Business
What is this Reddit you speak of? First, think of how vast the internet is, how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent…