How to Create Stunning Infographics for Social Media in Minutes

How to Create Stunning Infographics for Social Media in Minutes

Lately, I’ve been getting a lot of questions about creating infographics for social media. People are desperate to know how to create compelling images that generate tons of retweets, likes, and shares.I’ve even been offered to be paid quite handsomely to create infographics for social media for various individuals. But the truth is, I feel guilty doing so because it’s actually very easy to produce these images.

All you need to know is:

  • Which platform you are creating an infographic for
  • The main message or data you want to get across
  • How to position that information in the best layout

This guide will help you make stunning visuals for social media in a matter of minutes without breaking the bank.

Let’s get started.

1) Creating Infographics for Different Social Platforms

There are tons of social media platforms for which infographics perform well, but the most popular ones are Pinterest, Facebook, Twitter, and Instagram.

I’m going to skip the process of creating infographics for Pinterest since most sizes can be uploaded to the network without issue. But in case you are looking for a more in-depth understanding of designing for Pinterest, take a look at this guide on infographic design for Pinterest.

Twitter

Twitter’s image dimensions for shared content is 440px by 220px.

Here is the actual size.

Infographics for Social Media: Twitter 440 x 220

Notice that it’s quite small. It’s not easy to design infographics for social media or even Twitter graphics for such a small space, so it’s important to limit the content you include on the image. I recommend creating your design on a canvas that is 880px by 440px. By doubling the size you have a wider surface area to work with, and the image will still resize perfectly to fit on social media.

Facebook

Facebook’s image dimensions for articles and blog posts is 1200px by 620px.

Here is the size for that.

Infographics for Social Media: Twitter 1200 x 620

If you click on the image, you will notice that its full size is almost double what you see here. That’s because Facebook automatically resizes the image to offer the best quality view to users.

Instagram

Instagram’s image dimensions are 1080px by 1080px.

Here is the actual size.

Infographics for Social Media: Twitter 1080 x 1080

Again, this resizes to a much smaller dimensions and can be designed at 800px by 800px or 600px by 600px to make it easier for you to visualize the whole infographic scheme.

So now that you understand the different dimensions to work with for each platform, you can move on to deciding what message and what data to include in your images.

2) Choosing Your Message and Data

Typically when creating infographics for social media, you want to avoid making your visual content to text heavy. Social media images act as an introduction to a longer form of content usually. Some common uses of social media infographics are:

  • Inspirational quotes
  • Charts
  • Facts
  • Titles

Try to stay within the above four boundaries when designing visual content for social.

Inspirational Quotes

Inspirational quotes perform best on platforms like Twitter and Instagram. Foundr Magazine does an excellent job of using inspirational quote infographics to boost their follower count and overall engagement on Instagram.

Here is what their Instagram feed looks like:

Screen Shot 2016-08-23 at 11.47.46 AM.png

Notice that the content is not particularly difficult to create, but still looks clean and delivers a specific message across. Foundr uses Instagram to drive tons of traffic to their website and to their course that teaches other young entrepreneurs how to get more followers on Instagram.

Charts

Charts are a great way to boost engagement across all social platforms. They can be used to motivate and inspire, to inform and educate, or even used for humor. They are also very easy to share on Instagram, Twitter, and Facebook with ease. Take a look at the chart below by Eugene Woo on coffee consumption by country. The topic is interesting and not too complex, and the colorful visual brings the data to life.


You don’t need to be an expert at data visualization to create engaging charts for social media either. You can use Venngage’s graph maker, which is currently a free and extremely easy to use tool.

Screen-Shot-2016-02-09-at-11.51.31-AM.png

With Beam, you can filter quickly through different types of chart styles and copy and paste your data from a Google spreadsheet.

Facts

Another great way to make use of visual content in your social media is by visualizing facts when creating infographics for social media. An infographic is, after all, a way of visually representing information of some sort.

What is a fact? A fact is a statement or statistic that is backed by credible proof. If you’re looking for some great data sources, reference USA.Gov or the Pew Research Centre.

Here is an example of a simple Twitter stat which has been visualized for easy shares:

Infographics for Social Media: simple Twitter stat which has been visualized for easy shares

Titles

And of course, many individuals create infographics and visuals for blog headers and title images. These kinds of images can either include the written title of the article or may also be a visual representation of what the article is about.

Here are two different examples for reference:

blog-header.png
This image has no text, yet it is still very clear what the topic of the article is about. We have grown accustomed to brand logos, icons, and symbols, many of which are used frequently in infographics in order to alert viewers of specific topics without making use of too much text.

Naturally, the above image tells the audience that the article is about the Olympics. The benefit of not using text is that people still know the gist of the topic, but may be further compelled to click through in order to learn more.

Here is an example with text:

aaron-orendorff-guest-posting.jpg

In this example, the image requires text to get the message across. Without the title there, the specifics of the article content are not at all obvious. In some cases when you are promoting content that is more general in nature, it can be a good idea to create a header image with text.

3) Laying Out Your Information

Finally, once you have your content planned, you need to lay out the information for your infographics for social media in a visually appealing manner.

Below are various image layouts you can use as a reference. The first image in each section shows you what each element is, and the following images are adjusted to fit the various social media platform dimensions. You can create these infographics on Venngage.com.

Inspirational Quotes

Instagram

instagram quote.png

Twitter

Screen Shot 2016-08-23 at 5.44.41 PM.png

Facebook

Screen Shot 2016-08-23 at 5.43.13 PM.png

Charts

All charts below are made with the graph maker Beam.

Instagram

instagram chart.png

Twitter

twitter chart.png

Facebook

facebook chart.png
For more insights on setting up layouts for Facts and Titles, you can choose from a wide range of ready to use infographic templates available on Venngage as well.

Conclusion: You Too Can Create Stunning Infographics for Social Media in Minutes

Following this simple breakdown will make the process of creating your own social media images much easier. Whether you are creating an infographic for Instagram, Twitter or Facebook, many of the same design and layout principles still apply. Experiment with various tactics until you find the style that works for you and for your brand.

Photo by Carl Heyerdahl on Unsplash

For more tips on how to create both stunning and wildly successful infographics, check out this cool infographic from Infographic Database!

For more tips on how to create both stunning and wildly successful infographics, check out this cool infographic.

Infographics For Social Media FAQs

Can you post infographics on Instagram?

Yes, infographics can be posted on Instagram. The ideal Instagram’s image dimensions are 1080px by 1080px, preferably in PNG format. Infographics are essential in Instagram, especially for Millenials, because they are relatable and easy to digest. Here is the list of the 13 best infographic makers and graphic tools.

Why are infographics so prevalent in social media?

Infographics can generate more leads and increase brand/business’ sales which is why they are dominant in social media. Infographics are highly shareable, highly persuasive, easy to create, can increase your subscribers and followers, offer great SEO benefits, and helps build relationships and trust with your followers.

How do you make an infographic on Facebook?

You cannot create an infographic on the Facebook app itself, however, you can use infographic makers and tools to create one. To create a winning infographic, keep in mind its essential parts naming intro, a well-structured body, images and icons, a consistent theme, and your branding and social-sharing elements.

Do infographics work on Facebook?

Yes, infographics work not just on Facebook but on other social media platforms like Instagram, Pinterest, Twitter, and even on your site. In fact, statistics show that infographics are shared 3x more on social media compared to other content types. These shares result in 94% more infographic views.

What are infographics good for?

Infographics are good for disseminating information without doing a lot of reading. There are 7 different types of infographics based on their uses. Timelines are for discussing history or evolution; data visualizations for data-rich information; anatomy for technical information; processes and how-to’s; lists; and maps.

How to Create Stunning Infographics for Social Media in Minutes
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Nadya Khoja
Nadya Khoja is an expert on Infographics. Nadya is a Visual Content and Digital Marketing Specialist. She is part of the team at Venngage, an online infographic maker. Nadya has a B.A. with Specialized Honours in Devised Theatre and a Master's Degree in Digital Media with a focus on Audience Engagement and Immersive Experiences. When she has time, Nadya directs, produces and sound designs for experimental and interactive performances.
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8 Comments

  1. Love this info.

  2. Hi Nadya,

    Thanks for this useful post on infographics, I will give it a shot.

    Jack

  3. Vince Hordemann
    Vince Hordemann

    Thanks Nadya! We’ve been trying some different ways of using info graphics (I’ve been using Canva.com a lot lately). It seems like the traditional type of infographic lays out a path to tell a story but the chart idea is so simple to understand I’m going to have to give it a try. Appreciate the Beam link as well!

  4. why didn’t you mention Pinterest?

  5. Thanks for sharing such a informative content. I really searching this for my work.

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