Neal Schaffer - Social Media Marketing Speaker, Consultant & Influencer

Influencer marketing, Instagram, Facebook, LinkedIn, blogging & content marketing advice

Joe Ruiz

About Joe Ruiz

Joseph Ruiz is an expert in Customer Experience Marketing. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing. Joseph thrives on the ever-changing nature of marketing in the digital age, embracing interactive opportunities, while applying three decades of hands-on expertise in online and traditional marketing. When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is.

5 Ways Panera Bread Creates an Engaging Customer Experience – A Case Study

Panera Bread wants to be a comfortable place for their customers to gather. Their stores have been designed to invite and welcome customers to enjoy relaxing, conversation, reading; all in a casual atmosphere and creating an engaging customer experience. Panera has built a successful business based on providing an experience that was aligned with their…

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What is So(Social) Lo(Local) Mo(Mobile) and Why is It Important to Marketers?

SoLoMo is an acronym for Social+Local+Mobile marketing and it is an increasingly common term referring to a new marketing approach. You may have read plenty about each of the individual elements; if so, you’re likely to be asking questions like: Isn’t this just semantics? What’s so different? Where is the opportunity? Good questions. But hopefully…

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