Neal Schaffer - Social Media Marketing Speaker, Consultant & Influencer

Influencer marketing, Instagram, Facebook, LinkedIn, blogging & content marketing advice

Debbie Miller

About Debbie Miller

Debbie Miller is an expert on Social Media for the Hospitality Industry. Debbie has been in digital marketing for the hospitality industry for 10 years. She is the President of Social Hospitality where she blogs about current digital trends, and provides clients with writing, editing, and social media services. Additionally, Debbie has taught social media courses and speaks at industry events. When she's not online, Debbie enjoys spending time with her spoiled dog children; watching movies; reading; and drinking copious amounts of coffee.

Social Media Bounce Rate – Why So High?

Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic. One of the metrics that tends to be off is bounce rate. “Bounce rate” is the percentage of single-page visits. Unlike the other numbers and percentages you see in Google analytics, this is the odd one – it’s the one…

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Ways the Hospitality Industry Can Take Advantage of LinkedIn

While I’ve talked a lot about how hospitality brands are using Facebook, Twitter and the like, I realized I hadn’t yet touched upon how the hospitality industry can leverage LinkedIn.  LinkedIn currently has more than 500 million users, with many of them checking in daily. LinkedIn tends to be more of a “personal” social platform…

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Four Seasons Social Media: Setting a High Bar for the Hotel Industry

  Four Seasons Social Media Case Study Four Seasons has done an exceptional job integrating social media into their website and general marketing, and constantly continues to expand its social media presence on Facebook, Twitter, Weibo and Pinterest as well as TripAdvisor. Their corporate Facebook page has over 150,000 fans, while their Twitter feed has over 60,000 followers. With a…

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Three Ways the Hospitality Industry is Using Instagram

Instagram continues to be the platform to watch in social media. Destinations, hotels and restaurants would be amiss to undermine the potency of having a presence on this channel, and optimizing it through a promotion or some sort of initiative to maximize the potential exposure. Many have already jumped on the opportunity. Let’s take a…

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