Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic. One of the metrics that tends to be off is bounce rate. “Bounce rate” is the percentage of single-page visits. Unlike the other numbers and percentages you see in Google analytics, this is the odd one – it’s the one…
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Ways the Hospitality Industry Can Take Advantage of LinkedIn
While I’ve talked a lot about how hospitality brands are using Facebook, Twitter and the like, I realized I hadn’t yet touched upon how the hospitality industry can leverage LinkedIn. LinkedIn currently has more than 500 million users, with many of them checking in daily. LinkedIn tends to be more of a “personal” social platform…
How the Hospitality Industry Can Optimize Some Unique Features of Facebook
Facebook has rolled out various changes which you may have missed. While such changes are usually met with confusion and hesitation, learning what they mean and how to use these unique features of Facebook properly can help hospitality brands optimize their potential. As more and more people are making travel plans based on social networks,…
Four Seasons Social Media: Setting a High Bar for the Hotel Industry
Four Seasons Social Media Case Study Four Seasons has done an exceptional job integrating social media into their website and general marketing, and constantly continues to expand its social media presence on Facebook, Twitter, Weibo and Pinterest as well as TripAdvisor. Their corporate Facebook page has over 150,000 fans, while their Twitter feed has over 60,000 followers. With a…
Three Ways the Hospitality Industry is Using Instagram
Instagram continues to be the platform to watch in social media. Destinations, hotels and restaurants would be amiss to undermine the potency of having a presence on this channel, and optimizing it through a promotion or some sort of initiative to maximize the potential exposure. Many have already jumped on the opportunity. Let’s take a…