It’s always a good time to take a look at some social media marketing trends that the hospitality industry is perfectly poised to leverage. It’s also a good idea to begin thinking about overarching plans and set distinct plans in motion to reach specific goals. Here are a few ways to take your social media…
About Debbie Miller
Social Media Bounce Rate – Why So High?
Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic. One of the metrics that tends to be off is bounce rate. “Bounce rate” is the percentage of single-page visits. Unlike the other numbers and percentages you see in Google analytics, this is the odd one – it’s the one…
Ways the Hospitality Industry Can Take Advantage of LinkedIn
While I’ve talked a lot about how hospitality brands are using Twitter, Facebook and the like, I realized I hadn’t yet touched upon how the hospitality industry can use LinkedIn. An August 2013 study of LinkedIn shows that the professional network currently has 238 million users, with 40% of them checking in daily. LinkedIn tends…
How the Hospitality Industry Can Optimize Facebook’s Newest Features
Facebook has rolled out various changes in the past month. While such changes are usually met with confusion and hesitation, learning what they mean and how to use them properly can help hospitality brands optimize their potential. As more and more people are making travel plans based on social networks, having an understanding of these…
Four Seasons Social Media: Setting a High Bar for the Hotel Industry
Four Seasons Social Media Case Study Four Seasons has done an exceptional job integrating social media into their website and general marketing, and constantly continues to expand its social media presence on Facebook, Twitter, Weibo and Pinterest as well as TripAdvisor. Their corporate Facebook page has over 150,000 fans, while their Twitter feed has over 60,000 followers. With a…
Three Ways the Hospitality Industry is Using Instagram
With a $1 billion acquisition by Facebook and over 80 million users as of last August, Instagram has officially become a platform to watch. Destinations, hotels and restaurants would be amiss to undermine the potency of having a presence on this channel, and optimizing it through a promotion or some sort of initiative to maximize…
How Hotels and Restaurants Can Benefit from Social Media Events
Social Media events are a great way for hotels and restaurants to gain exposure. Though offering up freebies to a large audience could initially feel like a loss rather than a gain, the potential ROI of doing so in this context is uniquely unprecedented. It may seem counter-productive to invite locals into your hotel, as…