Debbie Miller is an expert on Social Media for the Hospitality Industry. Debbie has been in digital marketing for the hospitality industry for 10 years. She is the President of Social Hospitality where she blogs about current digital trends, and provides clients with writing, editing, and social media services. Additionally, Debbie has taught social media courses and speaks at industry events. When she's not online, Debbie enjoys spending time with her spoiled dog children; watching movies; reading; and drinking copious amounts of coffee.
Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic. One of the metrics that tends to be off is bounce rate. “Bounce rate” is the percentage of single-page visits. Unlike the other numbers and…
Four Seasons Social Media Case Study Four Seasons has done an exceptional job integrating social media into their website and general marketing, and constantly continues to expand its social media presence on Facebook, Twitter, Weibo and Pinterest as well as TripAdvisor. Their corporate Facebook page…