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Neal Schaffer - Social Media Marketing Speaker, Consultant & InfluencerNeal Schaffer – Social Media Marketing Speaker, Consultant & Influencer

Influencer marketing, Instagram, Facebook, LinkedIn, blogging & content marketing advice

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Debbie Miller

About Debbie Miller

Debbie Miller is an expert on Social Media for the Hospitality Industry. Debbie has been in digital marketing for the hospitality industry for 10 years. She is the President of Social Hospitality where she blogs about current digital trends, and provides clients with writing, editing, and social media services. Additionally, Debbie has taught social media courses and speaks at industry events. When she's not online, Debbie enjoys spending time with her spoiled dog children; watching movies; reading; and drinking copious amounts of coffee.

Three Ways to Optimize Social Media for Hotels

Three Ways to Optimize Social Media for Hotels

It’s always a good time to take a look at some social media marketing trends that the hospitality industry is perfectly poised to leverage. It’s also a good idea to begin thinking about overarching plans and set distinct plans in motion to reach specific goals. Here are a few ways to take your social media…

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Social Media Bounce Rate – Why So High?

Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic. One of the metrics that tends to be off is bounce rate. “Bounce rate” is the percentage of single-page visits. Unlike the other numbers and percentages you see in Google analytics, this is the odd one – it’s the one…

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Ways the Hospitality Industry Can Take Advantage of LinkedIn

While I’ve talked a lot about how hospitality brands are using Facebook, Twitter and the like, I realized I hadn’t yet touched upon how the hospitality industry can leverage LinkedIn.  LinkedIn currently has more than 500 million users, with many of them checking in daily. LinkedIn tends to be more of a “personal” social platform…

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How the Hospitality Industry Can Optimize Some Unique Features of Facebook

Facebook has rolled out various changes which you may have missed. While such changes are usually met with confusion and hesitation, learning what they mean and how to use these unique features of Facebook properly can help hospitality brands optimize their potential. As more and more people are making travel plans based on social networks,…

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Four Seasons Social Media: Setting a High Bar for the Hotel Industry

  Four Seasons Social Media Case Study Four Seasons has done an exceptional job integrating social media into their website and general marketing, and constantly continues to expand its social media presence on Facebook, Twitter, Weibo and Pinterest as well as TripAdvisor. Their corporate Facebook page has over 150,000 fans, while their Twitter feed has over 60,000 followers. With a…

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Three Ways the Hospitality Industry is Using Instagram

Instagram continues to be the platform to watch in social media. Destinations, hotels and restaurants would be amiss to undermine the potency of having a presence on this channel, and optimizing it through a promotion or some sort of initiative to maximize the potential exposure. Many have already jumped on the opportunity. Let’s take a…

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ABOUT NEAL

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in digital and social media marketing.

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Recent Posts

  • How to Create an Influencer Marketing Campaign: A 7-Step Guide
  • When is the Best Time to Post on Instagram for the Maximum Engagement?
  • Current Trends on LinkedIn Lead Generation
  • How to Give Influencers Creative Freedom AND Protect Your Brand
  • Here’s How to Structure a Good Blog Post for Readers and Google
  • Seven Must-Have Tools to Manage Your Content Marketing Campaigns in 2020
  • Email Marketing 101: Class Is In!
  • Metricool Review: How Metricool Helps You Manage a Comprehensive Social Media Program – and More!
  • How To Make B2B Content Marketing Exciting
  • Five Ways to Develop Your Brand Voice through Content Marketing
  • Three HOT Content Marketing Trends to Get Into RIGHT NOW!
  • Eleven Instagram Post Ideas for Every Holiday Season
  • Ten Common Influencer Marketing Mistakes and How to Fix Them
  • Four Video Content Marketing Ideas You Should Be Implementing on YouTube
  • Top 3 Influencer Marketing Problems of Today and How to Deal with Them

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