Providing customer service via Twitter is commonplace for the hospitality industry. Who can forget when entrepreneur Peter Shankman jokingly tweeted Morton’s Steakhouse requesting they deliver a steak to him at the airport? Upon landing in Newark, Peter was greeted by a Morton’s server with a 24 oz. Porterhouse steak, shrimp, potatoes, and bread. Pulling something…
About Debbie Miller
An Inside Look at Snapchat Marketing for Hotels
Having emerged among a now social-savvy audience that is now familiar with and immersed in social media, Snapchat’s growth has been ahead of where other social networks like Facebook, Twitter, and Instagram were when they were four years new. Although many still consider Snapchat an app for teenage sexting, its evolution has shown that marketers…
Volunteer Tourism Organizations are Leveraging Social Media
Have you ever considered traveling abroad to volunteer? The term “voluntourism” refers to a form of tourism in which travelers participate in voluntary work, typically for a charity. It’s an excellent way to combine a desire for travel with a desire to give back to communities or worthwhile entities. There are a variety of businesses…
How the Hospitality Industry Can Leverage LinkedIn
When it comes to LinkedIn, many don’t realize the various ways the professional social network can leverage your bottom line. According to a study of LinkedIn stats compiled by Digital Marketing Ramblings, LinkedIn now has 332 million users, attained 28 billion views, and the average user has 930 connections. This is clearly a space where…
Three Ways to Optimize Social Media for Hotels
It’s always a good time to take a look at some social media marketing trends that the hospitality industry is perfectly poised to leverage. It’s also a good idea to begin thinking about overarching plans and set distinct plans in motion to reach specific goals. Here are a few ways to take your social media…
How to Create a Unique Social Hotel Experience
Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. While having a strong, consistent social media presence is essential, hotels can take their guests’ experience to the next level by injecting social into the overall culture of the property….
An Introduction to Snapchat Marketing for Restaurants
Snapchat is still flying a bit under the radar for marketers. The app, which allows people to exchange messages that self-destruct seconds after they’re viewed, has attracted an estimated 82 million users, most of whom are between ages 13 and 25, according to Business Insider. Although the messages are temporary, users are still able to…
Five Ways Hotels and Restaurants Can Optimize Social Media
Social media has transformed the traditional notions behind marketing and sales across all industries. Nowhere has this been more dramatic than in the service-driven hospitality sector. Host an Event Invite both locals and visitors to come to your hotel for an exclusive event in which they can first-handedly experience the property and its offerings. Provide…
Turn Hotel Initiatives into Unique Social Media Contests
With huge competition, hotels are innately bestowed the difficult task of continuously coming up with unique packages to entice travelers. However, by using social media, there are various ways to tie travel experiences to distinct online campaigns. This adds a layer of intimacy due to the social interaction, and also allows properties to virtually “sell…
How Hotels Can Use Social Media for B2B Marketing
Even though hospitality is inherently a B2C industry, there are many aspects of it that fall into the B2B category as well. Hotels and restaurants work with a variety of vendors in order to function, and many thrive on group business and bookings of meeting space. Targeting meeting planners can be daunting task, but with…
Social Media Bounce Rate – Why So High?
Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic. One of the metrics that tends to be off is bounce rate. “Bounce rate” is the percentage of single-page visits. Unlike the other numbers and percentages you see in Google analytics, this is the odd one – it’s the one…
5 Things Marketers Can Learn from the WestJet Christmas Surprise
WestJet Airlines has been receiving huge praise for a recent marketing initiative that involved surprising numerous unknowing travelers with Christmas gifts. The entire process was captured on video and relayed by a rhyming tune reminiscent of The Night Before Christmas. WestJet, a Canadian low-cost carrier, set up displays at the Toronto and Hamilton International airports…
Carnival Cruise Lines Revives Brand with Social Media
As we all heard, Carnival Cruise Lines has endured an array of bad press over the past few years. It all started when a Carnival-owned Costa Cruise ship crashed on the coast of Italy and killed 32 people. Then, more recently came the company’s notorious “poop cruise,” in which an engine fire stranded the flagship…
Ways the Hospitality Industry Can Take Advantage of LinkedIn
While I’ve talked a lot about how hospitality brands are using Twitter, Facebook and the like, I realized I hadn’t yet touched upon how the hospitality industry can use LinkedIn. An August 2013 study of LinkedIn shows that the professional network currently has 238 million users, with 40% of them checking in daily. LinkedIn tends…
How the Hospitality Industry Can Optimize Facebook’s Newest Features
Facebook has rolled out various changes in the past month. While such changes are usually met with confusion and hesitation, learning what they mean and how to use them properly can help hospitality brands optimize their potential. As more and more people are making travel plans based on social networks, having an understanding of these…
Four Seasons Social Media: Setting a High Bar for the Hotel Industry
Four Seasons Social Media Case Study Four Seasons has done an exceptional job integrating social media into their website and general marketing, and constantly continues to expand its social media presence on Facebook, Twitter, Weibo and Pinterest as well as TripAdvisor. Their corporate Facebook page has over 150,000 fans, while their Twitter feed has over 60,000 followers. With a…
Three Ways the Hospitality Industry is Using Instagram
With a $1 billion acquisition by Facebook and over 80 million users as of last August, Instagram has officially become a platform to watch. Destinations, hotels and restaurants would be amiss to undermine the potency of having a presence on this channel, and optimizing it through a promotion or some sort of initiative to maximize…
Community Management is as Important to Restaurants as Other Consumer Brands
A few years ago, I and a group of friends that met through social media formed an Orange County-based networking group called ConnectOC. The group’s goal was to create opportunities for local businesspeople to meet others in a comfortable environment, free of cost. A local Hilton hotel hosted our first two events complimentary, and we…
How Food Trucks are Advancing Business with Social Media
Food trucks have evolved rapidly over the past several years, many regularly booked throughout the week as various popular events and accessible locations. This hospitality industry relies primarily on social media to spread the word and keep fans appraised of their whereabouts, and some are doing so in unique ways. Dallas-based Two Trucks LLC launched…
Mobile Apps a Must-Have for the Hospitality Industry
Hotel and destination mobile apps are a great way to create space for travelers to learn more about where they’re going and plan their vacations accordingly. Exploring an actual (non-mobile friendly) site on a smart phone can be burdensome when it’s not mobile-optimized as the user is forced to zoom in, read tiny print, then…
How Hotels and Restaurants Can Benefit from Social Media Events
Social Media events are a great way for hotels and restaurants to gain exposure. Though offering up freebies to a large audience could initially feel like a loss rather than a gain, the potential ROI of doing so in this context is uniquely unprecedented. It may seem counter-productive to invite locals into your hotel, as…
How the Hospitality Industry Can Use Pinterest
Pinterest has emerged as a social platform to watch as more businesses jump on board (no pun intended). It lets users organize things they find on the web by creating pinboards then “pinning” items onto boards of each corresponding category. My first thought upon learning about businesses trying Pinterest was that it’s a perfect platform…
The Time is NOW for Social Media in the Hospitality Industry
Social media has revolutionized the way businesses are able to interact with consumers – It sets an unprecedented opportunity for brands to raise the bar in providing unique, personal experiences for customers past, present and future. The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and…