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Neal Schaffer - Social Media Marketing Speaker, Consultant & InfluencerNeal Schaffer – Social Media Marketing Speaker, Consultant & Influencer

Influencer marketing, Instagram, Facebook, LinkedIn, blogging & content marketing advice

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Social Media Strategy

The (Social Media) Marketing Trends You Need to Understand Today – Podcast Ep. 136

The Social Media Marketing Trends You Need to Understand Today

Social media keeps changing – and that’s exactly why it is a constant fight to keep up with latest social media marketing trends. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells…

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The Digital Transformation Has Yet to Come: The Sales and Marketing Perspective

Why Haven't Sales and Marketing Undergone a Digital Transformation?

(this post first appeared on TechHQ) I was recently on a 12-day 4-country speaking tour which brought me to Japan, Bahrain, Canada, and my native United States. As I traveled I reflected upon this terminology that has become so prevalent in business yet followed by so few companies: The Digital Transformation. The Digital Transformation will ultimately affect…

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Wake Up Call: It’s Time for Social Media Marketing 2.0 – Podcast Ep. 135

Wake Up Call: It's Time for Social Media Marketing 2.0

16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same…

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5 Tips to Ace Your Social Media Marketing Strategy

5 Tips to Ace Your Social Media Marketing Strategy

If you want to engage in social media, you need to have a social media strategy. If you want to engage in social media to market your company, you need to have a social media marketing strategy in order to most effectively use social media for marketing. Whether or not you have a formal social…

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My 10 Favorite Social Media Growth Hacks for You to Try

Top 30 Influencers Share Their Social Media Growth Hacks

I had the privilege to share my insights and provide tips about Social Media Growth Hacking for another site recently, so I thought I would share that content with you all as well. It was an awesome experience to collaborate with many top social media influencers whom I respect to provide a comprehensive resource for…

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The 9 Signs of a Successful Social Media Strategy for Nonprofits

9 Winning Nonprofit Social Media Strategies

If you think social media marketing strategy for nonprofits is a lot of sound and fury signifying nothing, think again. Or read Why Schrewd Nonprofit Fundraisers Need to Own Social Media. Ever hear the old advertising adage that folks need to see/hear something at least 7 times before they notice it? Our airspace is so…

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How to Create Processes for Your Social Media Program – Podcast Ep. 126

Today’s show is about something I’m very passionate about both for my clients and for my own brand: taking social media seriously. Social is becoming a bigger part for businesses large and small, and they are spending more and more resources on it, but it’s important to take it seriously and look at what you’re…

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My Answers to Your Top 10 Social Media Questions

My Answers to Your Top 10 Social Media Questions

The German social media and SEO tool company, Linkbird, recently reached out to me for an interview on all things social media. I had them ask me their top 10 social media questions, and what they asked me represent a lot of the same questions that I get asked in general. You’ll have to read…

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My Top 25 Social Media Quotes for Business

My Top 25 Social Media for Business Quotes

Over the course of speaking to thousands (if not tens of thousands) of professionals at a few hundred events over the last 5 years as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said resonated with them. I’ve also seen more people tweet out soundbites…

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19 Social Media Quotes for Business to Live By [INFOGRAPHIC]

Ask any business leader what their favorite business or social media for business quote is and they are bound to provide you with something that has provided them sound guidance in their career. One of my personal favorite quotes is one attributed to Woody Allen which is “80% of success is about showing up.” It…

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11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]

11 Important Ingredients of a Comprehensive Social Media Strategy

Since early 2010, when I launched my social media strategy consulting firm Windmills Marketing (DBA Maximize Your Social), I’ve helped a multitude of companies through the creation and implementation of a social media strategy plan. When I launched my company, social media marketing strategy was something that wasn’t talked about, but I knew it was…

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Social Media as a Catalyst for Social Change

Have you ever looked back and try to grasp the true significance that social media plays in our daily lives? Have you ever thought of how social media as a catalyst for social change has more and more become a reality? Years ago, the masses were silent. As I often present in my speeches, up…

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Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media

Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media

I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations.  While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for…

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ABOUT NEAL

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in digital and social media marketing.

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Recent Posts

  • How to Create a Successful Blog Despite These Three Tough Challenges!
  • 7 Tips on How to Easily Create Facebook Video Ads that Convert
  • The Dark Side of Facebook
  • 5 Free Ways to Promote Your Content and Beat Your Competition
  • 21 Content Marketing Tools Every Marketer Needs
  • How to Create an Influencer Marketing Campaign: A 7-Step Guide
  • When is the Best Time to Post on Instagram for the Maximum Engagement?
  • Current Trends on LinkedIn Lead Generation
  • How to Give Influencers Creative Freedom AND Protect Your Brand
  • Here’s How to Structure a Good Blog Post for Readers and Google
  • Seven Must-Have Tools to Manage Your Content Marketing Campaigns in 2020
  • Email Marketing 101: Class Is In!
  • Metricool Review: How Metricool Helps You Manage a Comprehensive Social Media Program – and More!
  • How To Make B2B Content Marketing Exciting
  • Five Ways to Develop Your Brand Voice through Content Marketing

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