Social media keeps changing – and that’s exactly why it is a constant fight to keep up with latest social media marketing trends. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells…
Social Media Strategy
The Digital Transformation Has Yet to Come: The Sales and Marketing Perspective
(this post first appeared on TechHQ) I was recently on a 12-day 4-country speaking tour which brought me to Japan, Bahrain, Canada, and my native United States. As I traveled I reflected upon this terminology that has become so prevalent in business yet followed by so few companies: The Digital Transformation. The Digital Transformation will ultimately affect…
Wake Up Call: It’s Time for Social Media Marketing 2.0 – Podcast Ep. 135
16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same…
It’s Time to Bring Content, Organic Social and Performance Marketing Teams Together – Podcast Ep. 134
I recently keynoted social media enterprise platform company Falcon.io‘s Spark conference on the topic of influencer marketing. I had a chance to meet with their founder and CEO, Ulrik Bo Larsen, at the event and get his perspective on all things social media marketing. They had just announced an enhancement of their platform to encompass…
5 Tips to Ace Your Social Media Marketing Strategy
If you want to engage in social media, you need to have a social media strategy. If you want to engage in social media to market your company, you need to have a social media marketing strategy in order to most effectively use social media for marketing. Whether or not you have a formal social…
My 10 Favorite Social Media Growth Hacks for You to Try
I had the privilege to share my insights and provide tips about Social Media Growth Hacking for another site recently, so I thought I would share that content with you all as well. It was an awesome experience to collaborate with many top social media influencers whom I respect to provide a comprehensive resource for…
The 9 Signs of a Successful Social Media Strategy for Nonprofits
If you think social media marketing strategy for nonprofits is a lot of sound and fury signifying nothing, think again. Or read Why Schrewd Nonprofit Fundraisers Need to Own Social Media. Ever hear the old advertising adage that folks need to see/hear something at least 7 times before they notice it? Our airspace is so…
10 Tips to Hack Your Social Media Growth – Podcast Ep. 127
Today I want to talk about something I haven’t talked about before: growth hacking, or specifically hacking your social media growth. Growth hacking is basically how to quickly create a robust social presence on a newly launched effort in a short amount of time. I’ve had a few companies reach out to me for advice…
How to Create Processes for Your Social Media Program – Podcast Ep. 126
Today’s show is about something I’m very passionate about both for my clients and for my own brand: taking social media seriously. Social is becoming a bigger part for businesses large and small, and they are spending more and more resources on it, but it’s important to take it seriously and look at what you’re…
My Answers to Your Top 10 Social Media Questions
The German social media and SEO tool company, Linkbird, recently reached out to me for an interview on all things social media. I had them ask me their top 10 social media questions, and what they asked me represent a lot of the same questions that I get asked in general. You’ll have to read…
My Top 25 Social Media Quotes for Business
Over the course of speaking to thousands (if not tens of thousands) of professionals at a few hundred events over the last 5 years as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said resonated with them. I’ve also seen more people tweet out soundbites…
19 Social Media Quotes for Business to Live By [INFOGRAPHIC]
![19 Social Media Quotes for Business to Live By [INFOGRAPHIC]](https://i1.wp.com/nealschaffer.com/wp-content/uploads/2014/06/19-Social-Media-Quotes-for-Business-to-Live-By-INFOGRAPHIC-1200x630-V11.jpg?resize=225%2C118&ssl=1 "19 Social Media Quotes for Business to Live By [INFOGRAPHIC]")
Ask any business leader what their favorite business or social media for business quote is and they are bound to provide you with something that has provided them sound guidance in their career. One of my personal favorite quotes is one attributed to Woody Allen which is “80% of success is about showing up.” It…
11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]
Since early 2010, when I launched my social media strategy consulting firm Windmills Marketing (DBA Maximize Your Social), I’ve helped a multitude of companies through the creation and implementation of a social media strategy plan. When I launched my company, social media marketing strategy was something that wasn’t talked about, but I knew it was…
Social Media Strategy: The Answer to the Top 5 Social Media Marketer Questions
“Creating a social media strategy is still a major concern for marketers.” Social Media Examiner recently published their 5th annual Social Media Marketing Industry Report, where they surveyed more than 3,000 marketers from around the world on a variety of social media issues. Among the 43 pages of data, which provided many a takeaway, the…
Social Media as a Catalyst for Social Change
Have you ever looked back and try to grasp the true significance that social media plays in our daily lives? Have you ever thought of how social media as a catalyst for social change has more and more become a reality? Years ago, the masses were silent. As I often present in my speeches, up…
Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations. While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for…