Social media keeps changing – and that’s exactly why it is a constant fight to keep up with latest social media marketing trends. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells…
Social Media Strategy
5 Tips to Ace Your Social Media Marketing Strategy
If you want to engage in social media, you need to have a social media strategy. If you want to engage in social media to market your company, you need to have a social media marketing strategy in order to most effectively use social media for marketing. Whether or not you have a formal social…
My 10 Favorite Social Media Growth Hacks for You to Try
I had the privilege to share my insights and provide tips about Social Media Growth Hacking for another site recently, so I thought I would share that content with you all as well. It was an awesome experience to collaborate with many top social media influencers whom I respect to provide a comprehensive resource for…
The 9 Signs of a Successful Social Media Strategy for Nonprofits
If you think social media marketing strategy for nonprofits is a lot of sound and fury signifying nothing, think again. Or read Why Schrewd Nonprofit Fundraisers Need to Own Social Media. Ever hear the old advertising adage that folks need to see/hear something at least 7 times before they notice it? Our airspace is so…
My Answers to Your Top 10 Social Media Questions
The German social media and SEO tool company, Linkbird, recently reached out to me for an interview on all things social media. I had them ask me their top 10 social media questions, and what they asked me represent a lot of the same questions that I get asked in general. You’ll have to read…
My Top 25 Social Media Quotes for Business
Over the course of speaking to thousands (if not tens of thousands) of professionals at a few hundred events over the last 5 years as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said resonated with them. I’ve also seen more people tweet out soundbites…
11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]
![11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]](https://nealschaffer.com/wp-content/uploads/2013/10/people-discuss-about-graphs-and-rates-3184292-225x118.jpg)
Since early 2010, when I launched my social media strategy consulting firm Windmills Marketing (DBA PDCA Social), I’ve helped a multitude of companies through the creation and implementation of a social media strategy plan. When I launched my company, social media marketing strategy was something that wasn’t talked about, but I knew it was the…
Social Media as a Catalyst for Social Change
Have you ever looked back and try to grasp the true significance that social media plays in our daily lives? Have you ever thought of how social media as a catalyst for social change has more and more become a reality? Years ago, the masses were silent. As I often present in my speeches, up…
Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations. While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for…