The world of advertising has changed quite a lot in the last twenty years, and advertising in China is no different. Television, Radio, and out of home advertising were the only methods available to advertisers in the past. In the last few decades this has radically changed, not just in China but across the world….
WeChat & China Social Media
The End of Daigou: How China’s New Law Will Affect WeChat Ecommerce
Is WeChat ecommerce doomed because of China’s new laws? China’s ecommerce industry has developed at breakneck speed, quickly growing to become the world’s largest market for ecommerce. With the market’s worth swelling to over 1 trillion US dollars, regulation has struggled to keep pace with the market’s growth, especially as social media platforms like WeChat…
Reputation Specialist: A New Career in China
What does a reputation specialist do? Read on to learn more. Social media is ideal for self-promotion, and it doesn’t take a lot of hard work. Daily tweets, status updates, or photos keep celebrities in the public eye. A lot of them make use of several platforms so they can keep all their fans updated,…
The Top 3 Social Commerce Platforms in China
Where Social Media Meets E-Commerce = Social Commerce As you likely already know, China is the world’s largest market for E-commerce. Don’t believe it? Goldman Sachs predicted that China’s total E-commerce market will reach over USD $1.7 Trillion by 2020. Contrast this with the United States where the market is only expected to reach USD…
Weibo Marketing: Advanced Techniques to Increase Engagement from Chinese Users
Weibo is frequently called China’s version of Twitter. It is a powerful digital communications and marketing channel. Use of this real-time microblogging social technology in China has been unprecedented, and companies have a unique opportunity to use Sina Weibo marketing to reach and engage new audiences in China. Users cover a broad swath of China’s…
Is TikTok the Next Big Thing in Social Media Marketing?
Created by Bytedance, the app now known as TikTok was launched in September 2016 in the Chinese market under the name Douyin (抖音). The name roughly translates to “Shaking Sound.” Within just one year the app had over 100 million monthly active users. With this astounding success, Bytedance launched the international version Tik Tok. Shortly…
Hiring in China? How to Hire the Best Employees Using WeChat and Other Chinese Social Media
So you’re thinking of entering a new market and expanding your business and hiring in China. Starting a business in a new country is challenging. And one of the most problematic issues is finding and hiring reliable workers. The question “Where can I find talent?” becomes even more complex when we speak about a new…
TikTok for Personal Branding: The Definitive Guide
If you have a teenage child, you’ve probably heard about TikTok, the newest rage amongst Generation Z. Did you know that TikTok is actually a Chinese social network? Did you also know that it is not just for teenagers but can be a powerful branding platform like LinkedIn branding for brands and people? Welcome to…
How Bytedance’s Toutiao Is Stealing WeChat’s User Base
While almost every person has heard of WeChat, you’ll find far fewer have heard about Jinri Toutiao. It’s one of the hottest new social media/news platforms in China. Created by Bytedance, the company behind 2018’s smash social media success Tik Tok. While less recognized internationally, Jinri Toutiao, has become one of the most popular digital…
5 Most Popular Platforms for Social Media Marketing in China (2019 Updated)
Changes in the top Chinese Social Media sites environment are as fast as the Chinese economy grows. And similarly unstable. Several years ago WeChat Channels and Weibo were the most important platform for creating content. But now they are almost forgotten. What’s next? Don’t think that TikTok 抖音 and XiaoHongShu 小红书are the only hot platforms…
WeChat 7.0: New Features for Marketers in China
Do you want to explore marketing on WeChat to reach the Chinese audience? Here are the best features in WeChat 7.0 to build a new audience in China.
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The Definitive Guide to Weibo Advertising
Weibo advertising will allow your business to tap into the 850 million users on Sina Weibo, one of China’s largest social media platforms. Here’s how: READ MORE >>
The Definitive Guide to Building a Personal Brand in China (2019)
The best companies in the world don’t sell. They brand. For example, Apple never tries to “convert” you into buying an iPhone. Instead, they paint a picture of the “iPhone experience.” They focus on branding. Not saying you should never sell. But personal branding is a disproportionately valuable factor that most people just don’t focus…
How Can Luxury Brands Leverage Social Commerce to Succeed in China
Rich consumers (generally 20-60 years old) are fairly concentrated in large urban areas, with Beijing, Guangdong, and Shanghai housing about half of this group. These individuals are successful entrepreneurs, top managers, and business owners. They pursue the best products available, particularly imports, and are the perfect candidates to market new products to. Premium supermarkets have…
Understanding China’s Black Friday, Singles Day, and How Brands are Leveraging It
Have you heard of Singles Day China? If not and you want to market to the Chinese consumer, read on for more information about the most important shopping day of the year! 2018 Singles’ Day recap! +140,000 brands participated in this special day, including 60,000 global brands like Lululemon, Adidas, Bose, Gap, Nike, Macy’s, Zara,…
How Fashion Brands in China Can Leverage Influencer Marketing
Wearing luxury clothes mean a lot, they give the wearer status. It’s important to understand that Chinese customers are becoming more sophisticated, and they strongly appreciated international brands. When it comes to taking advice, Chinese value the information from their peers, friends, bloggers, and celebrities they follow. These people are also known as KOLs (Key…
Top Video Platforms in China for Branding
Let people know about a company is the first step, then you will need to keep their attention to catch these consumers. It’s important to let them see positive information about the company’s or its products from some persuasive sources (including online influencers) to increase your e-reputation in China. If a Chinese gets interested by…
Little Red Book: The Perfect Platform to Engage More Chinese Customers
XiaoHongShu (小红书), which literally translates as “Little Red Book” is a billion-dollar startup and one of the top and booming Chinese social media apps. It was registered in 2014 and within a short period of time Little Red Book China social media became extremely popular among Chinese females that rapidly created lots of the top…
5 WeChat Marketing Case Studies You Can Learn From
Digital is a must for any company that wants to develop its reputation and brand image in China. The integration of digital technology in the Chinese population gives brands new platforms for promotion. Digital platforms have become an integral part of the lives of individuals. WeChat, the largest social network in China accounts for more than…
Social Media Strategies to Attract Chinese Students
Why do students from China and their parents opt for foreign education? According to a survey by a Shanghai-based research firm, 83% of China’s millionaires are planning to send their children for foreign education. During last few years’ students from China and their families have put a great emphasis on getting a foreign education. In…
The Golden Age of Social Media Influencers (WangHong) in China
There are more than 800 million internet users in China, who are permanently connected to their mobiles, tablets, and computers. Despite this huge number of potential online consumers many new companies entering the market struggle to attract customers. How can you target the Chinese market online more effectively? What new strategies are brands and companies…
Big Trend in China Social Media: Live Streaming
Live streaming is broadcasting video content in real-time. It’s often used to share events, but it’s starting to mature and diversify in China as China live streaming is beginning to boom here. Gaming has been around for years with platforms like Twitch (acquired by Amazon) in the West, or Douyu TV (supported by Tencent) in…
Beyond WeChat: Top Eleven New Social Media Apps Used in China
Wechat and Weibo are the social media giants most used in China. Each has more than a half-billion active users. Now China has specialized social networks for all kind of users and groups. The internet users in China want to feel really connected and have fun using all these new apps. These apps are not…
Tips to Launch Your Startup in China
China, the last few decades, has been seen as the factory of the world. Low quality and counterfeit are almost a synonym of the “Made in China” label. But today things are shifting and entrepreneurs are starting to see China in a new light. Is there big future opportunity for a business startup in China?…
Why is Content Marketing Essential in China?
Content marketing in China is vital: it provides opportunities to connect with customers and lets you communicate your business expertise and skills. Creating good content is very different from creating excellent content; people who read your article will see how professional your company is and the advantages they receive from working with you. Great content marketing…
The Best Popular Chinese Social Media Sites for Your Business
A bright future for social media in China The Chinese are going totally crazy about all the new trends available on social networks, especially on the most popular Chinese social media sites. In an ultra-connected world, China had to adjust its ideas about social media to align more with other countries. Indeed, we can see that…
How to Enter the Chinese Market though Digital Marketing
With its massive population and exciting business opportunities, China attracts a lot of foreign companies. Those foreign companies want to get in on the digital wonders the Chinese market represents. With more than 800 million Internet users today and a vibrant social media scene, a well-thought digital marketing in China strategy can do miracles. Brands…
WeChat Marketing: 10 Tips to Market Your Brand on WeChat
Nowadays, everyone who knows China and how to do business in this country will tell you that social media platforms like Tencent’s WeChat are the future when it comes to marketing strategies. In fact, because of this network, every small company using WeChat has become a real competitor. Because they can target a huge percentage of…
6 Mistakes Western Brands Make on Chinese Social Media
There are over 634 million Chinese internet users (over twice the population of the US) and 400 million active monthly users on social networks in China. It’s not surprising that Chinese social media sites have become a key target for marketers and businesses the world over. Social networking in China is, of course, a distinct…
Do You Know China’s Baidu Social Network?
Baidu is a community of communities It’s a fact, Baidu Search Engine is one of the most used Search Engines in the World, especially in China. With a whopping 55% market share, it monopolizes the local market. Early on in the life of Baidu, this Chinese giant chose to increase its range of services…
What is WeChat and How Businesses Can Maximize WeChat
WeChat has been the trendy network in China for quite a few years, slowly taking over the market that was previously dominated by its big brother QQ. WeChat is closed to advertisements so its usefulness may not seem obvious. If you try to do direct promotion, WeChat policy reprimands you. WeChat group size keeps shrinking….
5 Top Social Media Sites Used by the Chinese Female Demographic
China has undergone drastic changes in its spending habits these past 10 years. The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es). Now, things have…
Social Media in China: The Top 5 Chinese Social Networks You Need to Know
China currently has about 630 million Internet users, who typically spend 25 hours a week connected to the Internet, either on their laptop or their phone, according to China’s top Internet regulator Lu Wei, at China Internet conference. During these 25 hours, the Chinese netizens watch a lot of multimedia content and are very active…
Pros and Cons of Running Social Media Geared Towards China In-House
One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. There are both benefits and drawbacks from both strategies. Here are the pros and cons of running your Chinese social media in-house. Cons 1. Language The first problem and…
How to Maximize Your WeChat Marketing Campaigns
Maximizing Your WeChat Marketing Campaigns Over the last few months, we have been looking at the vast world of Chinese Social Media. In this article, we will dig deeper into WeChat and provide insights on how to integrate WeChat into your Chinese marketing mix. We will take a look at some WeChat marketing campaigns and also…
The Top 5 Chinese Social Media Networks
What are the top Chinese social media networks? Every day, companies are looking to reaching new audiences through social media marketing. But in China, knowing where to start can become a challenge in and of itself, especially if you don’t understand which Chinese social media networks are popular and which aren’t. This will provide marketers…