Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career. Gary Vaynerchuk The best companies in the world don’t sell. They brand. For example, Apple never tries to “convert” you into buying an iPhone. Instead, they paint a picture of the “iPhone experience.” They focus on branding. Not…
WeChat & China Social Media
How Can Luxury Brands Leverage Social Commerce to Succeed in China
Rich consumers (generally 20-60 years old) are fairly concentrated in large urban areas, with Beijing, Guangdong, and Shanghai housing about half of this group. These individuals are successful entrepreneurs, top managers, and business owners. They pursue the best products available, particularly imports, and are the perfect candidates to market new products to. Premium supermarkets have…
Understanding China's Black Friday, Singles Day, and How Brands are Leveraging It
2018 Singles’ Day recap! +140,000 brands participated in this special day, including 60,000 global brands like Lululemon, Adidas, Bose, Gap, Nike, Macy’s, Zara, and the list goes on. Brands from the U.S. Germany, Australia, Japan, and South Korea have been taking part in the day and are among the top international brands preferred by Chinese…
How Fashion Brands in China Can Leverage Influencer Marketing
Wearing luxury clothes mean a lot, they give the wearer status. It’s important to understand that Chinese customers are becoming more sophisticated, and they strongly appreciated international brands. When it comes to taking advice, Chinese value the information from their peers, friends, bloggers, and celebrities they follow. These people are also known as KOLs (Key…
Top Video Platforms in China for Branding
Let people know about a company is the first step, then you will need to keep their attention to catch these consumers. It’s important to let them see positive information about the company’s or its products from some persuasive sources (including online influencers) to increase your e-reputation in China. If a Chinese gets interested by…
Little Red Book: The Perfect Platform to Engage More Chinese Customers
XiaoHongShu (小红书), which literally translates as “Little Red Book” is a billion-dollar startup and one of the top and booming Chinese social media apps. It was registered in 2014 and within a short period of time became extremely popular among Chinese females that rapidly created lots of the top trending topics on Weibo attracting over 22 million…
Ten Marketing Tips for New Entrepreneurs in China
China is a huge market full of opportunities. Success in this market can be difficult if you don’t understand the complexity of the Chinese market. Here are 10 marketing tips to develop your startup in China. It will not be easy, but everything is possible. (I like this quote.) China is probably the most…
How to use Digital to Attract Chinese Tourists to Your Museum
The concept of a museum is less than 200 years old. A museum is a good place to learn about culture and history. Museum There are more tourists from China than any other country in the world (120M) These numbers are increasing (it is just the start?) as only 10% of the Chinese population has…
Social Media Guide to Launch a Fashion Brand in China
The Chinese Luxury Market is now the most sizeable in the world. The country’s backlash against local fakes and counterfeit is one of the reasons why international luxury offerings are thriving in China. In this context, foreign brands have become even more a symbol of quality. Today, Chinese consumers have changed, they want different things…
5 Digital Solutions to Market Your "New" Brand in China
Most brands are quite successful in their country. But when they enter China, they need to understand they are starting from scratch. You have to build awareness, get the trust of the consumers and create engagement before thinking about selling something. Where should a new brand start in China? The business environment in China is…
WeChat Stores May Change the E-Commerce in China
Wechat is challenging Taobao the digital mall for E-Commerce in China. And the new Wechat Store may change the game for Alibaba. The Craze for Social Commerce in China The emergence of new technology has transformed our consumption environment in an impressive way in China. Brands and influencers have quickly succeeded in penetrating the Chinese…
5 WeChat Case Studies You Can Learn From
Digital is a must for any company that wants to develop its reputation and brand image in China. The integration of digital technology in the Chinese population gives brands new platforms for promotion. Digital platforms have become an integral part of the lives of individuals. WeChat, the largest social network in China accounts for more…
Social Media Strategies to Attract Chinese Students
Why do Chinese students and their parents opt for foreign education? According to a survey conducted in 2016, by a Shanghai-based research firm, 83% of China’s millionaires are planning to send their children for foreign education. During last few years’ Chinese students and their families have put a great emphasis on getting a foreign education….
Top 8 Web Trends in China You Need to Know
The Chinese web and social media landscape changes so quickly. New functions, apps, trends and patterns of usage emerge day by day. If someone hasn’t paid close attention, they’ve missed a lot. So many new digital players are competing in this area but the most prestigious ones are Alibaba and Tencent. The BAT BAT stands…
The Golden Age of Social Media Influencers (WangHong) in China
There are more than 800 million internet users in China, who are permanently connected to their mobiles, tablets, and computers. Despite this huge number of potential online consumers many new companies entering the market struggle to attract customers. How can you target the Chinese market online more effectively? What new strategies are brands and companies…
Big Trend in China Social Media: Live Streaming
Live streaming is broadcasting video content in real-time. It’s often used to share events, but it’s starting to mature and diversify in China. Gaming has been around for years with platforms like Twitch (acquired by Amazon) in the West, or Douyu TV (supported by Tencent) in China. “Showroom” genre, where famous music stars and unknowns…
Beyond WeChat: Top 11 New Social Media Sites to Watch in China
Wechat and Weibo are the social media giants most used in China. Each has more than a half-billion active users. Now China has specialized social networks for all kind of users and groups. The internet users in China want to feel really connected and have fun using all these new apps. These apps are not…
Tips to Launch Your Startup in China
China, the last few decades, has been seen as the factory of the world. Low quality and counterfeit are almost a synonym of the “Made in China” label. But today things are shifting and entrepreneurs are starting to see China in a new light. Is there big future opportunity are there? Should I just go?…
Why is Content Marketing Essential in China?
Content marketing in China is vital: it provides opportunities to connect with customers and lets you communicate your business expertise and skills. Creating good content is very different from creating excellent content; people who read your article will see how professional your company is and the advantages they receive from working with you. Great content marketing…
The Best Chinese Social Media Network for Your Business
A bright future for social media in China The Chinese are going totally crazy about all the new trends available on social networks. In an ultra-connected world, China had to adjust its ideas about social media to align more with other countries. Indeed, we can see that Facebook, Google, Youtube, Whatsapp, Twitter for Western countries are…
5 Social Media Trends in China for Luxury Brands
Luxury brands are stepping outside their box and reaching the average “Joe” by marketing through social media. Although many have believed that the “exclusivity” of the luxury brands conflicts with the “accessibility” of social media platforms, luxury brands are firm in their strategy to use social media to garner more sales from the young and modern…
5 Tips to Maximize Your Digital Strategy in China
The Chinese economy is growing fast. The numbers of business coming into Chinese has increased, competition is beginning to be rough, and customers are more and more demanding. To face this competition and answer client demands you must adapt to the way the Chinese consume. In China, the 21st century is the digital era. Here are 5 tips…
How to Enter the Chinese Market though Digital Marketing
With its massive population and exciting business opportunities, China attracts a lot of foreign companies. Those foreign companies want to get in on the digital wonders the Chinese market represents. With more than 688 million users in 2016 and a vibrant social media scene, a well-thought digital marketing strategy can do miracles. Brands are being more…
Five Innovative Social Media Strategies to Improve Your Chinese Marketing
Social media is one of the most powerful tools for brands to connect with the public and target customers. Due to the increasing competition and the fact that people are getting more accustomed and less impressed with traditional social media marketing strategies, innovativeness has become crucial. Here are 5 inspiring Chinese. We hope that you’re…
WeChat Marketing: 10 Tips to Market Your Brand on WeChat
Nowadays, everyone who knows China and how to do business in this country will tell you that social media platforms like Tencent’s WeChat are the future when it comes to marketing strategies. In fact, because of this network, every small company using WeChat has become a real competitor. Because they can target a huge percentage of…
6 Mistakes Western Brands Make on Chinese Social Media
There are over 634 million Chinese internet users (over twice the population of the US) and 400 million active monthly users on social networks in China. It’s not surprising that online social media has become a key target for marketers and businesses the world over. Social networking in China is, of course, a distinct and…
The Top 5 Social Media Strategies Used by Chinese Brands
In China, the Internet has become a part of everyday life. They’re addicted to the web and modern technologies. 650 million people with access to the internet spend 25 hours per week on the internet. One-third of this time is spent on Chinese social media. We’re going to explain and give details on how brands…
Do You Know China's Baidu Social Network?
Baidu is a community of communities It’s a fact, Baidu Search Engine is one of the most used Search Engines in the World, especially in China. With a whopping 55% market share, it monopolizes the local market. Early on in the life of Baidu, this Chinese giant chose to increase its range of services…
How Businesses Can Maximize WeChat
WeChat has been the trendy network in China for quite a few years, slowly taking over the market that was previously dominated by its big brother QQ. WeChat is closed to advertisements so its usefulness may not seem obvious. If you try to do direct promotion, WeChat policy reprimands you. WeChat group size keeps shrinking….
5 Social Media Networks Used by Luxury Brands in China
The luxury market attracts Chinese consumers. The Chinese are very connected, so the best way to efficiently target the Chinese market is through digital. So, foreign brands must use Chinese social media networks to penetrate this market and meet the demand of the Chinese population. To be a successful luxury brand in China, you must be connected! Taobao The…
5 Top Social Media Sites Used by the Chinese Female Demographic
China has undergone drastic changes in its spending habits these past 10 years. The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es). Now, things have…
You Want to Attract Chinese Tourists, Target their Community!
Chinese tourists are mainly composed of above average tech savvy earners that are constantly connected online. Over 83% of Chinese tourists go online using their mobile phone and average 25 hours per week online (Reuter). Using Chinese Social Networks is Vital to Attract Chinese Tourists When looking for information, Chinese tourists will go from basic information to specialised platform…
The Top 5 Chinese Social Media Networks You Need to Know
China currently has about 630 million Internet users, who typically spend 25 hours a week connected to the Internet, either on their laptop or their phone, according to China’s top Internet regulator Lu Wei, at China Internet conference. During these 25 hours, the Chinese netizens watch a lot of multimedia content and are very active…
China Social Media Marketing Opportunities on Douban
Due to China’s enormous internet population many niche sites have been created. One of these niche sites is Douban. Douban is the main review based social network site in China. Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music….
Reaching China's Wealthy Millennials on Social Media
Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. According to McKinsey, “We now call consumers with household incomes in the 106,000 to 229,000 renminbi range upper middle class….
China's Response to Vine: Weishi
The internet industry in China is one of the most competitive in the world. So, it is no surprise that the video sharing app arena is becoming crowded. The most popular Vine clone in China is Weishi backed by major internet giant Tencent, which currently dominates the mobile messaging app segment with WeChat. Weishi Weishi…
Pros & Cons of Running Social Media Geared Towards China In-House
One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. There are both benefits and drawbacks from both strategies. Here are the pros and cons of running your Chinese social media in-house. Cons 1. Language The first problem and…
Demographics and Behaviors of Chinese Social Media Users
Every year, for the last few years, we are social has been producing a Global Digital Statistics report that covers social media users’ demographics and behaviors. Below is their report for 2014, in the report there is a section on Asia Pacific and on China. Social, Digital & Mobile Around The World (January 2014) from We…
How to Maximize Your WeChat Marketing Campaigns
Maximizing Your WeChat Marketing Campaigns Over the last few months, we have been looking at the vast world of Chinese Social Media. In this article, we will dig deeper into WeChat and provide insights on how to integrate WeChat into your Chinese marketing mix. We will take a look at some WeChat marketing campaigns and also discuss…
The Future of Weibo for Marketers after IPO
How can marketers leverage Weibo and what is the future of Weibo for Marketers? This article will take a look at how Weibo is changing and help explain the future of Weibo for marketers. In order to find out more about the future of Weibo and how it will affect marketers, we first have to…
The Top 5 Chinese Social Media Networks
What are the top Chinese social media networks? Every day, companies are looking to reaching new audiences through social media marketing. But in China, knowing where to start can become a challenge in and of itself, especially if you don’t understand which Chinese social media networks are popular and which aren’t. This will provide marketers…