Unless you have been living under a rock, I’m sure you’re familiar with Facebook and you’ve possibly liked a business page or two. Perhaps you’ve wondered how to get 100 likes on your own Facebook Page.
Facebook is still the largest social network in the world, which is why so many businesses use it as a marketing channel. They’re creating awareness of their business using Facebook Pages.
The biggest struggle most business owners have is to get the consumer to like their Facebook page. This has become even harder as the Facebook Algorithm changes, and organic reach for Pages has fallen a long way from where it once was. The question is, if so few fans see your posts how do you grow your brand and business page?
Let me show you how to grow your fan base and the amount of effort you need to do this correctly.
Key Takeaways
✅ The first 100 Page likes are the hardest, and most of them come from people who already know you rather than from strangers finding you in search.
✅ Matching branding, images, and business details across your website and your other social profiles does more early work than any single Facebook tactic.
✅ Liking, commenting, and sharing as your Page on other businesses’ Pages puts your business in front of audiences that already match your customers.
✅ Offline reminders count: a sign in the shop, a link in your email signature, and your Page on your business card all turn existing customers into fans.
✅ Facebook ads can speed up the climb, but only when they are pointed at a clearly defined target audience rather than a broad one.
1. Set Yourself Up for Success
The first step, which is often the hardest is the first 100 likes/fans. When you start from zero, how to get 100 likes on your Facebook Page can seem like a daunting task. Make sure your branding is congruent across all your social media platforms. If you’re using Linkedin, Twitter, Instagram etc, make sure that the branding, images, and the description info is the same. Ensure that all your business details at present, phone numbers, emails, websites and the timeline image sends a clear message of what your business does. Getting those basics right is the foundation of Facebook for small business, because a Page that looks half finished gives a first-time visitor no reason to click Like.
2. Consistency is King
Content is consistent, there is nothing worse as a consumer when you go to a new business page and content is scarce, inconsistent or not educating. Make sure that you’ve created a clear strategy around why you’re on Facebook and showcase your best content. When using images ensure that you have your website or branding on them. This will ensure that when the image is shared you’re getting credit and more likes from this post.
3. Size Images Correctly for Best Viewing
The images need to be the correct size for Facebook. Use video and live videos in your postings (by using live videos your post will go to the top of the newsfeed). For more information on the power of Facebook Live videos, connect with me on Facebook.
4. The Power of Friendship
Invite all your friends. The average Facebook user has 160 friends.Send an invite to all your friends to like your new business page. If you’ve had your page for awhile, send out another request to those friends that haven’t liked your page.
5. Get Some Partners
Find your competition and other businesses who target the same clients as you. When you find these businesses, like them as your Facebook Page. Start to like, comment and share their posts (if applicable to your product/service). By doing this, you’re putting your business in front of their clients. If another business has on average 500 fans then your business is now in front of those fans. They may check out your business and hopefully, their curiosity will be enough for them to like your page also.
6. Be Social
Social media is exactly that, Social! Put your Facebook Page information on your website. Download the widget from the Facebook Developers site and add it to your site. When people find you on Google they’re shown that you have a Facebook presence also.
7. Cross Promote
Put your Facebook page on your personal profile, Join groups as yourself (personal profile) interact, comment, like and assist. There are hundreds of groups in every niche, find these groups and when they come to look at your profile there will be a link to your business page.
8. Add A Link to your Facebook Page to your Email Signature
Have your Facebook business page in your email signature (along with all your other social media sites). This will encourage clients to like your page. Put your Facebook details on your traditional or digital business card.
9. Remind your Customers
If you have a shop, place a sign to remind your customers to like your page. You may want to give coupons or discounts to your Facebook fans to keep them coming back to your page.
10. Everyone Likes to Win
Hold competitions both online and offline to encourage the likes. A giveaway is one of the easiest posts to run on a new Page, and there are plenty of other Facebook post ideas worth rotating in once the contest ends.
11. Use Facebook Ads
If you have a marketing budget, do a Facebook ads campaign to showcase your business and send the traffic back to your Facebook page. This works well and you’ll see an increase in your likes, however, make sure put the ads in front of your identified target market. Using ads for a contest on Facebook to get more likes is another strategy here.
12.Sharing is Caring
Share your Facebook posts with other social media sites, like Linkedin, Twitter, and Instagram. Making sure also you have your Facebook profile on these social sites. You may choose to do a post on Twitter sending them back to your Facebook business page.
Frequently Asked Questions
There is no fixed timeline, because it depends on the size of your existing network and how often you post. A Page that starts by inviting friends and asking current customers tends to move faster than one waiting on organic reach alone.
No. Bought likes come from accounts that will never comment, share, or buy anything, so they inflate a number without building an audience. A hundred real customers are worth more to a business than a thousand accounts that ignore every post.
Yes, and it is one of the quickest routes to the first 100. Friends and family are the people most likely to like and share early posts, and a link to the Page on your personal profile keeps it visible to everyone who looks you up.
Keep the same routine running rather than treating 100 as the finish line. Post consistently, engage as the Page on other businesses’ content, and keep reminding offline customers that the Page exists.
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What to Do First to Get Your First 100 Facebook Likes
The first 100 likes are an uphill struggle, and the next 100 come far more easily, so treat this stretch as the hardest part rather than the normal rate of growth. Pick three of the twelve steps above and do them this week: invite every friend on your personal profile, add your Page to your website and your email signature, and start commenting as your Page on two or three businesses that serve the same customers you do. Those three cost nothing but time.
Don’t be afraid of cross promoting on your personal Facebook profile either. Your friends and family are your best word of mouth advocates, and social media marketing is word of mouth marketing on steroids. Once the Page has some momentum, the work shifts from chasing fans to ongoing Facebook marketing, which is where those first 100 likes start paying off. I hope you enjoyed this post on how to get 100 likes on your Facebook Page, and feel free to like my Facebook Business Page while you are here.
