Unless you have been living under a rock, I’m sure you’re familiar with Facebook and you’ve possibly liked a business page or two.
With over 1,700,000 million people using Facebook, businesses are utilizing this platform as a marketing tool. They’re creating awareness of their business using Facebook Pages.
The biggest struggle most business owners have is to get the consumer to like their Facebook page. This has become even harder as the Facebook Algorithm changes. Statistics indicate that only 1.6% of your current fans will see your posts. The question is, if so few fans see your posts how do you grow your brand and business page?
Let me show you how to grow your fan base and the amount of effort you need to do this correctly.
The First 100 Fans
The first step, which is often the hardest is the first 100 likes/fans. Make sure your branding is congruent across all your social media platforms. If you’re using Linkedin, Twitter, Instagram etc, make sure that the branding, images, and the description info is the same. Ensure that all your business details at present, phone numbers, emails, websites and the timeline image sends a clear message of what your business does.
Consistency is King
Content is consistent, there is nothing worse as a consumer when you go to a new business page and content is scarce, inconsistent or not educating. Make sure that you’ve created a clear strategy around why you’re on Facebook and showcase your best content. When using images ensure that you have your website or branding on them. This will ensure that when the image is shared you’re getting credit and more likes from this post.
Size Images Correctly for Best Viewing
The images need to be the correct size for Facebook. Use video and live videos in your postings (by using live videos your post will go to the top of the newsfeed). For more information on the power of Facebook Live videos, connect with me on Facebook.
The Power of Friendship
Invite all your friends. The average Facebook user has 160 friends.Send an invite to all your friends to like your new business page. If you’ve had your page for awhile, send out another request to those friends that haven’t liked your page.
Get Some Partners
Find your competition and other businesses who target the same clients as you. When you find these businesses, like them as your Facebook Page. Start to like, comment and share their posts (if applicable to your product/service). By doing this, you’re putting your business in front of their clients. If another business has on average 500 fans then your business is now in front of those fans. They may check out your business and hopefully, their curiosity will be enough for them to like your page also.
Social media is exactly that, Social! Put your Facebook Page information on your website. Download the widget from the Facebook Developers site and add it to your site. When people find you on Google they’re shown that you have a Facebook presence also.
Put your Facebook page on your personal profile, Join groups as yourself (personal profile) interact, comment, like and assist. There are hundreds of groups in every niche, find these groups and when they come to look at your profile there will be a link to your business page.
Add A Link to your Facebook Page to your Email Signature
Have your Facebook business page in your email signature (along with all your other social media sites). This will encourage clients to like your page. Put your Facebook details on your business card.
Remind your Customers
If you have a shop, place a sign to remind your customers to like your page. You may want to give coupons or discounts to your Facebook fans to keep them coming back to your page.
Everyone Likes to Win
Hold competitions both online and offline to encourage the likes.
Use Facebook Ads
If you have a marketing budget, do a Facebook ads campaign to showcase your business and send the traffic back to your Facebook page. This works well and you’ll see an increase in your likes, however, make sure put the ads in front of your identified target market.
Sharing is Caring
Share your Facebook posts with other social media sites, like Linkedin, Twitter, and Instagram. Making sure also you have your Facebook profile on these social sites. You may choose to do a post on Twitter sending them back to your Facebook business page.
All in all, you’ll find the first 100 likes will be an uphill struggle. However, once you have received these likes, the next 100 will seem to be easier. Don’t stop there though, keep using these steps to grow your fan base.
Don’t be afraid of cross promoting on your personal Facebook profile. Your friends and family are your best word of mouth advocates, and social media marketing is word of mouth marketing on steroids.
I hope you enjoyed this post and feel free to like my Facebook Business Page!