Leads and sales are the lifeblood of your business. How can you get more leads? By using social media lead generation. Learn what’s new in lead generation.
About Mike Gingerich
How to Use Infographics on Your Blog to Grow Leads
Did you know that infographics have the highest engagement rates of any content type? And..that your blog post is more likely to go viral if it’s an infographic? Many marketers don’t know this, but it’s actually true. An information-packed infographic not only draws more eyeballs but can increase your site traffic significantly. When used correctly,…
How to Use Your Facebook Group to Get Email Leads
Facebook is a potentially highly valuable asset for marketing leads. They make it quite streamlined to build communities and provides marketers with the tools to track progress and improve their campaigns. These qualities make it a must-consider digital marketing platform. Among the community building tools available are Facebook Groups. Essentially member areas for like-minded people…
Here's the Lowdown on How to Use Chatbots for Lead Generation
There’s been a lot of talk about chatbots lately in the digital marketing world. Everywhere you go, marketers are either already using these tools or making plans to incorporate them into their digital marketing campaigns. So, what exactly are chatbots and why all the hype about these tools now? Here’s everything you need to know…
Lead Generation: LinkedIn vs Facebook
Among the dozens of social networks, LinkedIn and Facebook are the most potent lead generation platforms. Compared to others, these two networks provide marketers with better tools and targeted markets for lead acquisition. LinkedIn LinkedIn, with more than 530 million active users allows users to follow and interact with the brands of their choice. What’s…
How To Use Instagram Stories to Drive Web Leads
Many businesses want to drive leads to their websites. If this is you, Instagram Stories is a strategy to consider. Instagram Stories allows users to post photos and videos that vanish after 24 hours. Introduced in 2016 to rival the Snapchat app where content disappears after 24 hours. The Stories appear in a bar at…
How To Use Demographic Targeting in Boosted Facebook Post Ads to Drive Segmented Leads on Your Website
More than three million businesses use Facebook ads. It’s one of the biggest digital advertising platforms with the best demographic features available anywhere in the world. One reason people use Facebook ads is because of its audience targeting features. They that allow you to narrow your ad audience to the people most likely to make…
How to Grow Leads with Facebook Offers
What if you found a coupon for a 50% discount on something you really wanted? Even if you’re not a shopper, a 50% off deal is bound to push your bargain-hunter hot button. You’d take a second and deeper look at it, right? At the very least, you’d probably save that 50% discount coupon to…
How to do an Indepth Facebook Analysis
You set up your Facebook page because it’s the trendy way to market your business online. That’s a good start, but are you analyzing your results to make sure your page is doing what you want it to do? An in-depth analysis is the only way to evaluate user response to your social media efforts….
How to Use Facebook Posts with Blog Content to Drive Traffic for Lead Generation
Facebook has just reached over 2 billion monthly active users. Do you know what that means? More than 25% of the earth’s entire population is on Facebook! This is why it is such a powerful online platform for reaching out to and connecting with your business’s target audience. Using Facebook in your digital marketing and…
How to Capture Website Traffic with Twitter
Look at your website traffic stats after you tweet. Chances are you’ll find that when you post on Twitter, the result is a spike in traffic. There’s a definite link between the two, but it doesn’t have to be a random or occasional thing. You can use Twitter to generate regular, reliable, targeted website traffic….
How to Use Instagram to Grow Your Website Leads
Instagram proves that social media users interact more when they’re presented with images. In fact, with engagement at around 1.53%, compared to just 0.10% for Facebook, there’s no denying that this is one of the best platforms for brands seeking to engage and connect with potential customers. Here’s how you can turn all those “hearts”…
How You Can Use Pinterest for Lead Generation
If you have an online business, you may be under the assumption that Twitter and Facebook are the only ways to generate leads. A social network site you might be missing out on is Pinterest! Each social site has its own benefits and advantages, which is why it’s important to try a variety of social…
How to Integrate Facebook Ads with Lead Capture
Integrating Facebook ads into your lead capture strategy is a good way to boost traffic and capture emails on your website. As well, Facebook ads are a great way to attract the specific type of potential new customer to your product landing page. Why Use Facebook Ads Landing pages have a hard time attracting visitors…
How to Use LinkedIn to Increase Lead Generating Traffic to Your Blog
A quick Internet search brings up tons of articles on using social media to drive traffic to your website, and the strategies to get it done. While these may have some truth to them, to get the best result, they need to be combined cohesively with your marketing strategy across all channels. If your company…
How to Use Facebook Video to Drive Leads to Your Website
Videos are becoming more popular, and Facebook wants you to take advantage of this trend. You can use conventional pre-recorded videos or live videos to drive leads to your website. What to Consider When Creating Content for a Facebook Video Engage Your Audience Are you a natural in front of the camera? Not everyone is….
10 Rules for Effective Facebook Marketing
There is no question that over the years, Facebook has evolved quite a bit. Not only did it get bigger, but it also grew much stricter regarding its policy on spam to protect users from businesses that have tried to saturate the news feed with irrelevant and overly salesy posts. Regardless of the hassle and…
How to Run an Effective Facebook Sweepstakes
Social media marketing has become the “go to” online advertising of choice for many small businesses. With Facebook breaking the 1.6 billion active users barrier a few months ago, there’s no denying they have reach and staying power. Then there’s targeting, and here, again, social media marketing makes it easy to find and target the…
Facebook Ads Text Limit Rule Change: What You Should Know
It’s changed! Facebook has had a rule which limited the amount of text in an image in a Facebook Ad to no more than 20%. Any image which exceeded that was automatically rejected by Facebook and it was a pain for marketers – but that’s all changing! Facebook is taking into account the fact that…
10 Tips to Boost Your Facebook Shares
Getting people to share your Facebook posts can be difficult, especially if you don’t have a large following. Even with minimal followers, some posts get shared more than others, mostly because the reader can relate to the story. Here are 10 reasons why your Facebook posts aren’t being shared. They should help you stay away…
How to Get the Maximum Facebook Ad Results with Minimal Ad Management
Let’s be honest here – we don’t all have unlimited budget and resources to place towards our social media efforts. Yes, it is a priority, and we all want to succeed in the space, but when it comes to resources such as quality content creation, community management, and strategic paid media support, it can be…
7 Ways to Use Facebook's Search to Improve your Page
You know that little search field at the top of your Facebook page? It can bring results for your business when used the right way for research. Facebook’s search is called Graph Search and it takes into consideration social relevance and interest data in delivering search results, making it both unique from search engines and…
Ways to Overcome the 20% Text Rule for Facebook Ads
As a marketer, you probably know the old 80/20 rule that you make 80% of your revenue from 20% of your clients. Well, it seems that Facebook has brought a new definition to the 80/20 meaning—one that many marketers find frustrating. Facebook is concerned with making sure that all ads meet high-quality standards, and as…
5 Common Facebook Marketing Mistakes and How to Fix Them
Facebook is a powerful tool to market your business and brand. It has tremendous reach, an active user base and loads of tools for businesses to use. Likely you’re using Facebook for your business already if you’re a reader here. The question is whether you’re using it well! Many businesses continue to make mistakes when…
How to Write Blog Posts that Get Shared on Facebook
Business owners today might face some challenges when it comes to blogging. Whether you write your own blog posts or hire a copywriter to create them for you, there is a time and money investment. Every minute you spend writing is time you aren’t spending in your business. And depending on your comfort level with…
Optimizing Facebook Images for Branding
Facebook posts with beautiful, quality images get more engagement. Did you know that by optimizing your blog post images for Facebook, you can maximize the number of eyeballs on your post and help to increase post shares and brand awareness? In this post we’ll dive into a number of ways businesses can optimize Facebook images…
Facebook Ad Targeting: The Best Ways to Target your Ideal Client with Facebook Ads
There are thousands of people in your immediate area on Facebook every day. And you can reach exactly who you want for your business with Facebook Ads! It’s a huge “secret weapon” opportunity for many businesses because it’s a unique resource to zero in on possible customers. No other ad service accessible now at reasonable…
Maximize Sharing on Facebook with Different Post Types
Want more traffic to your website? That’s one thing that a Facebook page can do for you! But how do you maximize your reach and engagement and get more eyeballs on your actual Facebook posts? Because, if you can get more eyes on the posts, that can turn into more traffic to your site. Yes,…
How to Optimize Facebook Video
The visual impact of video and images is one of the most powerful ways to grab a customer’s attention. This is particularly true for e-commerce and social media. Facebook has made uploading video to their website easy, and it’s taken off as an “in-demand” method users on Facebook like for consuming information. Using a carefully…