Around 39% of the world’s population is currently using social media. The most popular social media platforms include Facebook, Instagram, and LinkedIn, with 2.4 billion, 1 billion, and 300 million active monthly users respectively. Creating a presence on these social media platforms is a big win for businesses. They are able to reach bigger audiences,…
About Mike Gingerich
How to Use Artificial Intelligence to Create Evergreen Content
To many people, artificial intelligence is not a new term. AI has increasingly taken over many aspects of marketing, business management, and sales. In recent years, AI also plays an integral part in lead generation by creating evergreen content. For years, engineers and scientists have been struggling to create computers with human-like decision-making and sensory…
Using Instagram and Facebook Stories for Social Lead Nurturing
A January 2019 study by TechCrunch shows that at least 500 million Facebook users use the platform’s Stories feature every day. That’s close to 33% of the platform’s 1.57 billion users. Instagram isn’t left behind either. According to the report, more than 50% of Instagram’s approximately 1 billion users use Instagram Stories every single day….
10 Ways a Facebook Group Can Increase Lead Generation
Facebook Groups are a viable and potentially important way to cultivate digital marketing leads over time for your business. Open to all Facebook users, a Group can focus on engaging a specific niche-focused private community which considerably increases the opportunities for cultivating a trust relationship with that audience that leads to repeat sales. Moreover, Groups…
What’s New for 2019 in Social Media Lead Generation
Leads and sales are the lifeblood of your business. How can you get more leads? By using social media lead generation. Learn what’s new in lead generation.
How to Use Infographics on Your Blog to Grow Leads
Did you know that infographics have the highest engagement rates of any content type? And that your blog post is more likely to go viral if it’s an infographic? Could infographics be the ultimate online lead generation tool? Many marketers don’t know this, but it’s actually true. An information-packed infographic not only draws more eyeballs…
How to Use Your Facebook Group to Get Email Leads
Facebook is a potentially highly valuable asset for marketing leads. They make it quite streamlined to build communities and provides marketers with the tools to track progress and improve their campaigns. These qualities make Facebook lead generation a must-consider digital marketing platform. Among the community building tools available are Facebook Groups. Essentially member areas for…
Here’s the Lowdown on How to Use Chatbots for Lead Generation
There’s been a lot of talk about chatbots lately in the digital marketing world. Everywhere you go, marketers are either already using these tools or making plans to incorporate them into their digital marketing campaigns, even incorporating them into lead generation strategies. So, what exactly are chatbots and why all the hype about these tools…
Lead Generation: LinkedIn vs Facebook
Among the dozens of social networks, LinkedIn and Facebook are the most potent lead generation platforms. Compared to others, these two networks provide marketers with better tools and targeted markets for lead acquisition. LinkedIn LinkedIn, with more than 530 million active users allows users to follow and interact with the brands of their choice. What’s…
How To Use Demographic Targeting in Boosted Facebook Post Ads to Drive Segmented Leads on Your Website
More than three million businesses use Facebook ads. It’s one of the biggest digital advertising platforms with the best demographic features available anywhere in the world. One reason people use Facebook ads is because of its audience targeting features. They that allow you to narrow your ad audience to the people most likely to make…
How You Can Use Pinterest for Lead Generation
If you have an online business, you may be under the assumption that Twitter and Facebook are the only ways to generate leads. A social network site you might be missing out on is Pinterest! Each social site has its own benefits and advantages, which is why it’s important to try a variety of social…
How to Use LinkedIn to Increase Lead Generating Traffic to Your Blog
A quick Internet search brings up tons of articles on using social media to drive traffic to your website, and the strategies to get it done. While these may have some truth to them, to get the best result, they need to be combined cohesively with your marketing strategy across all channels. This is especially…
10 Rules for Effectively Using Facebook for Marketing
There is no question that over the years, Facebook has evolved quite a bit. Not only did it get bigger, but it also grew much stricter regarding its policy on spam to protect users from businesses that have tried to saturate the news feed with irrelevant and overly salesy posts. That is why even today…
Facebook Ad Text Limit Rule Change: What You Should Know
It’s changed! Facebook Ad text limit rule has changed!!! Facebook has had a rule which limited the amount of text in an image in a Facebook Ad to no more than 20%. Any image which exceeded that was automatically rejected by Facebook and it was a pain for marketers – but that’s all changing! Facebook…
10 Tips to Get More Shares on Facebook
Getting people to share your Facebook posts can be difficult, especially if you don’t have a large following. Even with minimal followers, some posts get shared more than others, mostly because the reader can relate to the story. Here are 10 reasons why your Facebook posts aren’t being shared. They should help you stay away…
Ways to Overcome the 20% Text Rule for Facebook Ads
As a marketer, you probably know the old 80/20 rule that you make 80% of your revenue from 20% of your clients. Well, it seems that Facebook has brought a new definition to the 80/20 meaning—one that many marketers find frustrating. The Facebook Ads 20% text rule. Facebook is concerned with making sure that all…
How to Write Blog Posts that Get Facebook Traffic
Business owners today might face some challenges when it comes to blogging. Especially when it comes to generating Facebook traffic to your blog. Whether you write your own blog posts or hire a copywriter to create them for you, there is a time and money investment. Every minute you spend writing is time you aren’t…