Mike Gingerich

Facebook Groups are a viable and potentially important way to cultivate digital marketing leads over time for your business. Open to all Facebook users, a Group can focus on engaging a specific niche-focused private community which considerably increases the opportunities…

Facebook is a potentially highly valuable asset for marketing leads. They make it quite streamlined to build communities and provides marketers with the tools to track progress and improve their campaigns. These qualities make Facebook lead generation a must-consider digital…

It’s changed! Facebook Ad text limit rule has changed!!! Facebook has had a rule which limited the amount of text in an image in a Facebook Ad to no more than 20%. Any image which exceeded that was automatically rejected…

Getting people to share your Facebook posts can be difficult, especially if you don’t have a large following. Even with minimal followers, some posts get shared more than others, mostly because the reader can relate to the story. Here are…

As a marketer, you probably know the old 80/20 rule that you make 80% of your revenue from 20% of your clients. Well, it seems that Facebook has brought a new definition to the 80/20 meaning—one that many marketers find…