You might know how to retarget your customer on Facebook, but do you understand the best practices for Instagram retargeting? Among the top frustrations for online marketers is losing potential customers amidst the purchase funnel. The internet is undoubtedly a distracting place, and potential customers visiting your site may leave items in their carts. This…
About Mike Gingerich
How to Use Facebook to Generate Website Traffic
Facebook is not only the largest social media channel but also an excellent place to help you reach whatever business goals you might have. It allows business users to connect with their audience, regardless of location or time. Both B2B and B2C businesses can use it to raise brand awareness, promote their products, provide customer…
Latest Trends on How to Generate Leads on Twitter
Wondering how to generate leads on Twitter? Social media platforms like Twitter have become more than just avenues for communication. Businesses have unlocked the potential of these technologies by using them to connect directly with their customers. Platforms like Twitter have over 330 million active monthly users, which is an opportunity for businesses to reach…
Current Trends on LinkedIn Lead Generation
We all know that LinkedIn is the King of B2B social media, but isn’t it frustrating when, no matter what we do, we still can’t generate the sort of leads from LinkedIn that it seems are possible? You’re not alone: Many also struggle with LinkedIn on a daily basis. On the other hand, I have…
How to Use Live Video to Grow Your Business Leads
Around 39% of the world’s population is currently using social media. The most popular social media platforms include Facebook, Instagram, and LinkedIn, with 2.4 billion, 1 billion, and 300 million active monthly users respectively. Creating a presence on these social media platforms is a big win for businesses. They are able to reach bigger audiences,…
How to Use Artificial Intelligence to Create Evergreen Content
To many people, artificial intelligence is not a new term. AI has increasingly taken over many aspects of marketing, business management, and sales. In recent years, AI also plays an integral part in lead generation by creating evergreen content. For years, engineers and scientists have been struggling to create computers with human-like decision-making and sensory…
Using Instagram and Facebook Stories for Social Lead Nurturing
A January 2019 study by TechCrunch shows that at least 500 million Facebook users use the platform’s Stories feature every day. That’s close to 33% of the platform’s 1.57 billion users. Instagram isn’t left behind either. According to the report, more than 50% of Instagram’s approximately 1 billion users use Instagram Stories every single day….
10 Ways a Facebook Group Can Increase Lead Generation
Facebook Groups are a viable and potentially important way to cultivate digital marketing leads over time for your business. Open to all Facebook users, a Group can focus on engaging a specific niche-focused private community which considerably increases the opportunities for cultivating a trust relationship with that audience that leads to repeat sales. Moreover, Groups…
How to Use Your Facebook Group to Get Email Leads
Facebook is a potentially highly valuable asset for marketing leads. They make it quite streamlined to build communities and provides marketers with the tools to track progress and improve their campaigns. These qualities make Facebook lead generation a must-consider digital marketing platform. Among the community building tools available are Facebook Groups. Essentially member areas for…
Lead Generation: LinkedIn vs Facebook
Among the dozens of social networks, LinkedIn and Facebook are the most potent lead generation platforms. Compared to others, these two networks provide marketers with better tools and targeted markets for lead acquisition. LinkedIn LinkedIn, with more than 530 million active users allows users to follow and interact with the brands of their choice. What’s…
How To Use Demographic Targeting in Boosted Facebook Post Ads to Drive Segmented Leads on Your Website
More than three million businesses use Facebook ads. It’s one of the biggest digital advertising platforms with the best demographic features available anywhere in the world. One reason people use Facebook ads is because of its audience targeting features. They that allow you to narrow your ad audience to the people most likely to make…
How You Can Use Pinterest for Lead Generation
If you have an online business, you may be under the assumption that Twitter and Facebook are the only ways to generate leads. A social network site you might be missing out on is Pinterest! Each social site has its own benefits and advantages, which is why it’s important to try a variety of social…
How to Use LinkedIn to Increase Lead Generating Traffic to Your Blog
A quick Internet search brings up tons of articles on using social media to drive traffic to your website, and the strategies to get it done. While these may have some truth to them, to get the best result, they need to be combined cohesively with your marketing strategy across all channels. This is especially…
10 Rules for Effectively Using Facebook for Marketing
There is no question that over the years, Facebook has evolved quite a bit. Not only did it get bigger, but it also grew much stricter regarding its policy on spam to protect users from businesses that have tried to saturate the news feed with irrelevant and overly salesy posts. That is why even today…
Facebook Ad Text Limit Rule Change: What You Should Know
It’s changed! Facebook Ad text limit rule has changed!!! Facebook has had a rule which limited the amount of text in an image in a Facebook Ad to no more than 20%. Any image which exceeded that was automatically rejected by Facebook and it was a pain for marketers – but that’s all changing! Facebook…
10 Tips to Get More Shares on Facebook
Getting people to share your Facebook posts can be difficult, especially if you don’t have a large following. Even with minimal followers, some posts get shared more than others, mostly because the reader can relate to the story. Here are 10 reasons why your Facebook posts aren’t being shared. They should help you stay away…
Ways to Overcome the 20% Text Rule for Facebook Ads
As a marketer, you probably know the old 80/20 rule that you make 80% of your revenue from 20% of your clients. Well, it seems that Facebook has brought a new definition to the 80/20 meaning—one that many marketers find frustrating. The Facebook Ads 20% text rule. Facebook is concerned with making sure that all…